3 Ways to Overcome Imposter Syndrome with Anya Cheng Summary Overcoming imposter syndrome isn’t about eliminating self-doubt. It’s about learning to move forward despite it. In this episode of The Leadership Habit, entrepreneur and former Meta executive Anya Cheng shares three practical strategies for building leadership confidence: challenge negative self-talk, replace “I should” with “I would like to,” and focus on taking action in the present. Drawing from her experiences overcoming rejection, navigating career transitions, and building a successful business, Anya explains how resilience, self-trust, and a willingness to learn can help leaders overcome uncertainty and pursue new opportunities. Even the most accomplished leaders experience moments of self-doubt. Whether you’re stepping into a new role, pursuing an ambitious goal, or navigating an unfamiliar challenge, imposter syndrome can make you question your abilities, even when your experience suggests otherwise. But what if overcoming imposter syndrome isn’t about eliminating self-doubt? What if it’s about learning to move forward despite it? In this episode of The Leadership Habit podcast, host Jenn DeWall welcomes Anya Cheng, Silicon Valley entrepreneur, bestselling author, TEDx speaker, and founder and CEO of Taelor AI. With a career that includes leadership roles at Meta, eBay, Target, and McDonald’s, Anya knows what it means to pursue opportunities without all the answers. She shares her remarkable journey from struggling to find employment during the 2008 financial crisis to leading teams at some of the world’s most recognizable companies. Along the way, she offers three practical strategies to overcome imposter syndrome, build confidence, and develop the resilience to keep moving forward. Meet Anya Cheng Anya Cheng’s career is a testament to the power of persistence, resourcefulness, and believing in your ability to learn. Originally from Taiwan, Anya moved to the United States in 2007 to pursue a master’s degree in marketing at Northwestern University. When she graduated in 2008, the financial crisis made an already competitive job market even harder. With limited professional connections in the United States and a language barrier to overcome, Anya faced repeated rejection. Rather than waiting for opportunities to appear, she started creating her own. She attended networking events, approached recruiters, contacted alumni, and even volunteered at a senior care center to practice her English before job interviews. Eventually, she used the industry knowledge she had gathered through months of networking to develop a business proposal for a publishing company. That initiative helped launch a career that would take her through major organizations, including Sears, Target, McDonald’s, eBay, and Meta. Today, Anya is the founder and CEO of Taelor AI, an AI-powered men’s clothing rental and styling company. Despite her accomplishments, Anya quickly points out that self-doubt doesn’t necessarily disappear with success. Instead, she believes we can learn to manage it. What Is Imposter Syndrome? Imposter syndrome describes doubting your abilities or accomplishments, often accompanied by fear that others will discover you’re not as capable as they believe. For leaders, these feelings can emerge when taking on new responsibilities, making important decisions, managing more experienced employees, or entering unfamiliar situations. Even highly successful professionals can experience imposter syndrome. During the podcast, Anya shares a story about meeting an accomplished startup founder who, despite years of experience and multiple successful businesses, still felt pressure to change how she presented herself to potential investors. The experience reinforced an important lesson: Professional success does not automatically eliminate insecurity. What matters is how we respond when those feelings arise. 3 Ways to Overcome Imposter Syndrome 1. Challenge Negative Self-Talk Before It Takes Over One of Anya’s most practical recommendations is to recognize negative self-talk early. When facing a difficult challenge, it’s easy to let one doubtful thought become an overwhelming internal narrative. A moment of uncertainty can quickly turn into the belief that you’re incapable of succeeding. Anya recommends interrupting that process before it gains momentum. Instead of accepting the thought that you cannot do something, question whether it’s actually true. For leaders, this matters especially when facing situations outside their immediate expertise. A manager promoted into a senior role may worry that they lack the experience to succeed. A leader presenting a new idea may assume others know more than they do. But feeling uncertain is not evidence of being unqualified. Rather than focusing exclusively on what you don’t know, consider the skills, experience, and perspective you already bring to the situation. Leadership takeaway: When self-doubt appears, separate your feelings from the facts. Identify what you already know, recognize what you still need to learn, and take the next reasonable step. 2. Replace “I Should” with “I Would Like To” How often do you catch yourself thinking about everything you should be doing? I should be further along in my career. I should be a better communicator. I should already know how to handle this situation. According to Anya, constantly telling ourselves what we should be doing can reinforce feelings of inadequacy. Her suggestion is surprisingly simple: Replace “I should” with “I would like to.” For example: Instead of “I should be a better leader,” try “I would like to strengthen my leadership skills.” Instead of “I should already know how to do this,” try “I would like to learn how to do this more effectively.” Instead of “I should be ready for a promotion,” try “I would like to prepare myself for the next opportunity.” This small shift changes the focus from perceived shortcomings to opportunities for growth. It also reflects an important principle of effective leadership: Development is an ongoing process, not a destination. Leaders don’t need to have mastered every skill before taking on greater responsibility. They need to remain open to learning, feedback, and improvement. Leadership takeaway: Pay attention to the language you use when evaluating your performance. Frame development goals around what you want to achieve, not what you believe you should have already accomplished. 3. Focus on the Present and Take Action Anya’s third strategy is to spend less time worrying about what might happen and more time focusing on what you can do right now. She explains that much of our anxiety occurs before or after an important event. Before a presentation, we worry about everything that could go wrong. Afterward, we replay what we said and imagine what we could have done differently. But during the experience itself, we’re often too engaged in the task to spend much time worrying. Anya’s career provides a powerful example of this approach. When traditional job applications weren’t working, she tried new ways to meet decision-makers. When she couldn’t afford professional English tutoring, she found another opportunity to practice. When her startup struggled to attract suppliers, she explored creative ways to generate media attention. Not every effort worked. In fact, many didn’t. But each attempt helped her learn something, build a relationship, or discover another possible path forward. For leaders, the lesson is particularly relevant when navigating change or uncertainty. Waiting until you feel completely confident can prevent you from making progress. Taking action, even when the outcome is uncertain, creates opportunities to learn and build confidence through experience. Leadership takeaway: When facing an unfamiliar challenge, identify one action you can take today. Focus on making progress rather than waiting for the perfect conditions. Why Effective Leaders Need to Trust Their Own Judgment Beyond her three strategies, Anya shares another important lesson about leadership confidence. While preparing for a major startup competition, she practiced her business pitch 43 times with former judges. She worked hard to anticipate questions and develop the strongest possible answers. But when the competition arrived, she struggled during the question-and-answer portion. The problem wasn’t that she lacked the knowledge to respond. She had become so focused on remembering the answers others had suggested that she stopped trusting her own understanding of the business. The experience taught her that preparation matters, but so does believing in your ability to think independently. Leaders regularly seek advice from mentors, colleagues, and experts. That input can be valuable, but it shouldn’t replace their own critical thinking. Anya’s experience also reminds us that setbacks can become valuable learning opportunities. After losing the competition, a mentor’s advice helped her reframe the experience as practice for future success. She went on to approach subsequent competitions with greater confidence in her own expertise. Effective leadership requires more than knowing the right answers. It requires the confidence to form a point of view, make decisions, and learn from the results. Where to Find More from Anya Cheng Connect with Anya on LinkedIn Watch her TEDx talk Check out her AI-powered clothing company: Taelor (don’t forget to use Promo Code: podcast to get 25% off, and podcast10 to get 10% off a gift card) Building Leadership Confidence Is an Ongoing Process Imposter syndrome can affect professionals at every stage of their careers. A new manager may question their readiness to lead a team, while an experienced executive may experience the same uncertainty when enter