Sales Secrets

Brandon Bornancin
  • 4.5 (96)
  • Entrepreneurship
  • Updated Bimonthly

Brandon Bornancin is a serial salesperson, entrepreneur, and Founder & CEO of Seamless.AI. He has interviewed the world’s biggest and brightest business experts (including Kevin Harrington, Jordan Belfort, Ryan Serhant, Bob Burg, and many more) to uncover actionable strategies, tips, and insights that you can use to generate more revenue and accelerate your business. Ready to learn exclusive secrets from top sales, business, and entrepreneurs from around the world? Then Sales Secrets From The Top 1% is the place to find them.

  1. 1d ago

    The 5-Pillar LinkedIn Revenue Engine | #1430

    Most people use LinkedIn wrong. They post inconsistently, try to appeal to everyone, and treat it like every other social platform. In this episode, Brandon explains why LinkedIn isn't social media at all. It's a trust-building engine, and once you treat it that way, it becomes a revenue machine. In this episode, you'll learn: Pillar 1: Relentless Consistency. Why you should treat posting like daily prospecting, and why you should judge results over 90 days, not 9 posts.Pillar 2: Narrow Focus Beats Broad Appeal. How to write for one ideal buyer, and the 3-question revenue filter every post should pass.Pillar 3: Data-Driven Iteration. The 4 numbers to track weekly instead of likes, and how to spot the topics that attract real buyers.Pillar 4: Authentic Beats Polished. Why vulnerability is your unfair advantage, plus a simple story structure that works: story, lesson, action.Pillar 5: Engagement Is Distribution. Why your comments can generate more reach than your posts, and how six-figure partnerships can start with one comment.Bonus: Why your LinkedIn profile is your new homepage, and what to fix today.The 30-Minute Daily LinkedIn Revenue Routine you can start tomorrow.Key quote:"LinkedIn isn't social media. It's a trust-building engine." RESOURCES & LINKS 🎥 Watch the full video breakdown: Steal My LinkedIn Strategy From 0 to 111K Followers🔔 Subscribe on YouTube for weekly sales and growth playbooks: https://www.youtube.com/@Brandon_Bornancin 🚀 Try Seamless.AI free: https://tinyurl.com/38fvynzs📘 Grab a copy of Scale Your Sales: https://tinyurl.com/2twwf864🎧 More episodes of the Sales Secrets Podcast: https://tinyurl.com/muh47drdABOUT BRANDONBrandon Bornancin is the Founder and CEO of Seamless AI, which over 10,000 companies use to find the world's best sales leads. He's closed over $100M in sales deals and is a sales tech entrepreneur, motivational speaker, and author of The Ultimate Guide to Overcoming Sales Objections and Sales Secrets From The Top 1%. If you enjoyed this episode, share it with one salesperson or founder who needs to hear it, and leave a rating and review. It helps more people find the show.

  2. Sep 3

    You’ll Never Get Great at Sales From the Sidelines | #1429

    In this episode, Brandon covers: Why consuming more sales content does not automatically make you better at sellingThe difference between knowing a sales framework and executing it under pressureWhy sales should be treated like a sport or performance skillHow repetition creates pattern recognition and better judgmentWhy bad calls, objections, and lost deals are valuable learning opportunitiesThe difference between repetition and deliberate practiceThe Do → Review → Adjust → Repeat learning loopWhy the market is ultimately the best sales trainerHow great reps learn when to follow the script and when to leave itWhy sales managers should coach specific behaviors instead of giving vague feedbackHow avoiding uncomfortable parts of sales keeps those skills weakWhy confidence usually comes after taking action, not beforeHow books, training, and coaching should support real-world reps rather than replace themThe metrics reps should focus on: conversations, pitches, objections, asks, wins, and lossesWhy the fastest path to becoming a better salesperson is getting back on the field

  3. Jul 10

    Chapter 46: Tech Stack, Tools To Turbocharge Sales | Scale Your Sales Audiobook

    PART 6 SCALING: THE 4 PILLARS TO $100M + BEYOND Congratulations on already accomplishing what 99% of professionals never do. You’ve mastered the mindset and habits needed for success. You’ve learned how to deliver world-class pitches, overcome any objection thrown your way, and close deals like the top 1%. Now, Part 6 of this book is about building a scalable sales machine that grows with or without you. It focuses on the four essential pillars of scalable success: People, Data, Technology, and Playbooks. You’ll learn how to hire, train, and lead teams that execute at the highest level. You’ll discover how to track actionable data across every department. You’ll evaluate whether your tech stack is truly built for scale and how to integrate your systems for smooth operations. And lastly, you’ll learn how to build bulletproof playbooks and documentation so your business can scale predictably and sustainably. This is the final stretch, so stay with me! Part 6 is where good turns to great, and great turns into an unstoppable growth engine. People: Hire, train, manage, and empower high-performing teams to execute at scale. Data: Track and improve data to fuel smarter decision-making and growth. Technology: Integrate cutting-edge systems to streamline workflows. Playbooks: Develop playbooks to ensure consistency, alignment, and optimal results. P.S.) Once my team and I scaled the business to tens of millions of dollars in revenue, I didn’t have the expertise to scale it to $100’s of millions in revenue. That’s when we brought on a private equity firm that taught us how to grow to $100M+ and beyond. I share everything they taught me in this part of the book on scaling. Big shout out to one of the best PE Firms out there, Spectrum Equity, and one of the best managing partners out there, Mike Farrell. Thank you, Mike and Spectrum, for teaching us since day 1 how to build a repeatable and scalable architecture. We couldn’t have done it without you. When you reach $10M+ in revenue, consider reaching out to them for an investment at www.spectrumequity.com.

    Chapter 46: Tech Stack, Tools To Turbocharge Sales | Scale Your Sales Audiobook

  4. Jul 10

    Chapter 45: Data, Measure What Matters | Scale Your Sales Audiobook

    PART 6 SCALING: THE 4 PILLARS TO $100M + BEYOND Congratulations on already accomplishing what 99% of professionals never do. You’ve mastered the mindset and habits needed for success. You’ve learned how to deliver world-class pitches, overcome any objection thrown your way, and close deals like the top 1%. Now, Part 6 of this book is about building a scalable sales machine that grows with or without you. It focuses on the four essential pillars of scalable success: People, Data, Technology, and Playbooks. You’ll learn how to hire, train, and lead teams that execute at the highest level. You’ll discover how to track actionable data across every department. You’ll evaluate whether your tech stack is truly built for scale and how to integrate your systems for smooth operations. And lastly, you’ll learn how to build bulletproof playbooks and documentation so your business can scale predictably and sustainably. This is the final stretch, so stay with me! Part 6 is where good turns to great, and great turns into an unstoppable growth engine. People: Hire, train, manage, and empower high-performing teams to execute at scale. Data: Track and improve data to fuel smarter decision-making and growth. Technology: Integrate cutting-edge systems to streamline workflows. Playbooks: Develop playbooks to ensure consistency, alignment, and optimal results. P.S.) Once my team and I scaled the business to tens of millions of dollars in revenue, I didn’t have the expertise to scale it to $100’s of millions in revenue. That’s when we brought on a private equity firm that taught us how to grow to $100M+ and beyond. I share everything they taught me in this part of the book on scaling. Big shout out to one of the best PE Firms out there, Spectrum Equity, and one of the best managing partners out there, Mike Farrell. Thank you, Mike and Spectrum, for teaching us since day 1 how to build a repeatable and scalable architecture. We couldn’t have done it without you. When you reach $10M+ in revenue, consider reaching out to them for an investment at www.spectrumequity.com.

    Chapter 45: Data, Measure What Matters | Scale Your Sales Audiobook

  5. Jul 10

    Chapter 44: People Hire Top Performers | Scale Your Sales Audiobook

    PART 6 SCALING: THE 4 PILLARS TO $100M + BEYOND Congratulations on already accomplishing what 99% of professionals never do. You’ve mastered the mindset and habits needed for success. You’ve learned how to deliver world-class pitches, overcome any objection thrown your way, and close deals like the top 1%. Now, Part 6 of this book is about building a scalable sales machine that grows with or without you. It focuses on the four essential pillars of scalable success: People, Data, Technology, and Playbooks. You’ll learn how to hire, train, and lead teams that execute at the highest level. You’ll discover how to track actionable data across every department. You’ll evaluate whether your tech stack is truly built for scale and how to integrate your systems for smooth operations. And lastly, you’ll learn how to build bulletproof playbooks and documentation so your business can scale predictably and sustainably. This is the final stretch, so stay with me! Part 6 is where good turns to great, and great turns into an unstoppable growth engine. People: Hire, train, manage, and empower high-performing teams to execute at scale. Data: Track and improve data to fuel smarter decision-making and growth. Technology: Integrate cutting-edge systems to streamline workflows. Playbooks: Develop playbooks to ensure consistency, alignment, and optimal results. P.S.) Once my team and I scaled the business to tens of millions of dollars in revenue, I didn’t have the expertise to scale it to $100’s of millions in revenue. That’s when we brought on a private equity firm that taught us how to grow to $100M+ and beyond. I share everything they taught me in this part of the book on scaling. Big shout out to one of the best PE Firms out there, Spectrum Equity, and one of the best managing partners out there, Mike Farrell. Thank you, Mike and Spectrum, for teaching us since day 1 how to build a repeatable and scalable architecture. We couldn’t have done it without you. When you reach $10M+ in revenue, consider reaching out to them for an investment at www.spectrumequity.com.

    Chapter 44: People Hire Top Performers | Scale Your Sales Audiobook

  6. Jul 10

    Chapter 43: Unresponsive Prospects | Scale Your Sales Audiobook

    PART 5 CLOSING: TURN MORE CONTACTS INTO CONTRACTS You’re almost through this incredible 6-part journey. Now that you’ve mastered how to overcome the most common sales objections, you’re equipped to find, pitch, and close any prospect, no matter the situation. Closing is the most important part of the sales process. It’s when all your hard work finally pays off. At the close, everything comes together. This is the critical exchange point where all the value you’ve built and the trust you’ve earned come together. Success in business and life boils down to your ability to close the sale. The difference between those who thrive and those who struggle isn’t luck or talent; it’s closing the sale when it matters most. Every conversation is a sale, whether you’re negotiating a multimillion-dollar contract or persuading a client to take the next step. In this part of the book, you’ll learn how to become a top closer and why closing is a crucial life skill to improve your revenue and the quality of your life. In this section, you’ll learn the top closing strategies that separate the top 1% from the rest. Lessons span: Value-Added Follow-Up: The money is in the follow-up. Plan out how to keep nurturing the prospect and getting everyone on the buying committee to sign the deal. Close or Lose – Nothing Else Matters: Understand why closing is a non-negotiable and how mastering this skill is the key to your success. Yes, Your Prospect Is Ready to Buy!: Get strategies to lock in the sale and close the deal. If you can’t close, you can’t win. Master the art of closing and you’ll unleash your success. Re-engage Unresponsive Prospects: Use these strategies to re-engage prospects who have gone silent.

    Chapter 43: Unresponsive Prospects | Scale Your Sales Audiobook

  7. Jul 10

    Chapter 42: Yes, I'm Ready To Buy | Scale Your Sales Audiobook

    PART 5 CLOSING: TURN MORE CONTACTS INTO CONTRACTS You’re almost through this incredible 6-part journey. Now that you’ve mastered how to overcome the most common sales objections, you’re equipped to find, pitch, and close any prospect, no matter the situation. Closing is the most important part of the sales process. It’s when all your hard work finally pays off. At the close, everything comes together. This is the critical exchange point where all the value you’ve built and the trust you’ve earned come together. Success in business and life boils down to your ability to close the sale. The difference between those who thrive and those who struggle isn’t luck or talent; it’s closing the sale when it matters most. Every conversation is a sale, whether you’re negotiating a multimillion-dollar contract or persuading a client to take the next step. In this part of the book, you’ll learn how to become a top closer and why closing is a crucial life skill to improve your revenue and the quality of your life. In this section, you’ll learn the top closing strategies that separate the top 1% from the rest. Lessons span: Value-Added Follow-Up: The money is in the follow-up. Plan out how to keep nurturing the prospect and getting everyone on the buying committee to sign the deal. Close or Lose – Nothing Else Matters: Understand why closing is a non-negotiable and how mastering this skill is the key to your success. Yes, Your Prospect Is Ready to Buy!: Get strategies to lock in the sale and close the deal. If you can’t close, you can’t win. Master the art of closing and you’ll unleash your success. Re-engage Unresponsive Prospects: Use these strategies to re-engage prospects who have gone silent.

    Chapter 42: Yes, I'm Ready To Buy | Scale Your Sales Audiobook

  8. Jul 10

    Chapter 41: Close or Lose, Nothing Else Matters | Scale Your Sales Audiobook

    PART 5 CLOSING: TURN MORE CONTACTS INTO CONTRACTS You’re almost through this incredible 6-part journey. Now that you’ve mastered how to overcome the most common sales objections, you’re equipped to find, pitch, and close any prospect, no matter the situation. Closing is the most important part of the sales process. It’s when all your hard work finally pays off. At the close, everything comes together. This is the critical exchange point where all the value you’ve built and the trust you’ve earned come together. Success in business and life boils down to your ability to close the sale. The difference between those who thrive and those who struggle isn’t luck or talent; it’s closing the sale when it matters most. Every conversation is a sale, whether you’re negotiating a multimillion-dollar contract or persuading a client to take the next step. In this part of the book, you’ll learn how to become a top closer and why closing is a crucial life skill to improve your revenue and the quality of your life. In this section, you’ll learn the top closing strategies that separate the top 1% from the rest. Lessons span: Value-Added Follow-Up: The money is in the follow-up. Plan out how to keep nurturing the prospect and getting everyone on the buying committee to sign the deal. Close or Lose – Nothing Else Matters: Understand why closing is a non-negotiable and how mastering this skill is the key to your success. Yes, Your Prospect Is Ready to Buy!: Get strategies to lock in the sale and close the deal. If you can’t close, you can’t win. Master the art of closing and you’ll unleash your success. Re-engage Unresponsive Prospects: Use these strategies to re-engage prospects who have gone silent.

    Chapter 41: Close or Lose, Nothing Else Matters | Scale Your Sales Audiobook
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About

Brandon Bornancin is a serial salesperson, entrepreneur, and Founder & CEO of Seamless.AI. He has interviewed the world’s biggest and brightest business experts (including Kevin Harrington, Jordan Belfort, Ryan Serhant, Bob Burg, and many more) to uncover actionable strategies, tips, and insights that you can use to generate more revenue and accelerate your business. Ready to learn exclusive secrets from top sales, business, and entrepreneurs from around the world? Then Sales Secrets From The Top 1% is the place to find them.

Information

  • Creator
    Brandon Bornancin
  • Years Active
    2019 - 2026
  • Episodes
    600
  • Rating
    Explicit
  • Copyright
    © 2025 - Sales Secrets
  • Show Website
    Sales Secrets

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