132 episodes

Ever noticed how the smallest changes can have the biggest impact? On Nudge, you'll learn simple evidence-backed tips to help you kick bad habits, get a raise, and grow a business. Every bite-sized 20-minute show comes packed with practical advice from admired entrepreneurs and behavioural scientists. Nudge is fast-paced but still insightful with real-world examples that you can apply - this is not your average business podcast.

Nudge Phill Agnew

    • Business
    • 4.7 • 119 Ratings

Ever noticed how the smallest changes can have the biggest impact? On Nudge, you'll learn simple evidence-backed tips to help you kick bad habits, get a raise, and grow a business. Every bite-sized 20-minute show comes packed with practical advice from admired entrepreneurs and behavioural scientists. Nudge is fast-paced but still insightful with real-world examples that you can apply - this is not your average business podcast.

    Why card counters can’t bankrupt casinos (with Steven Bridges)

    Why card counters can’t bankrupt casinos (with Steven Bridges)

    Card counters should bankrupt casinos. They have an edge that means they’ll win more than they lose. But they don’t bankrupt casinos. And the reason why has more to do with behavioural science than mathematics. Today I chat with one of the world’s most popular card counters, Steven Bridges as we talk through how card counters use psychology to get an edge. 

    Listen to the bonus episode: https://tinyurl.com/w6r3nfna
    Steven’s YouTube Channel: https://www.youtube.com/@stevenbridges
    Steven’s website: https://linktr.ee/stevenbridges
    Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
    Try HubSpot for free: https://hubspot.sjv.io/jWq4k6

    • 37 min
    Tips for living a happier life (according to science)

    Tips for living a happier life (according to science)

    I asked one of the world's leading experts on happiness to share scientific tips for living a happier life.
    Link to buy Cassie’s book: https://www.cassiemholmes.com/happierhour
    Try HubSpot for free: https://hubspot.sjv.io/jWq4k6
    Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
    Check out my course: https://science-of-marketing.teachable.com/

    • 31 min
    Why working at a large organisation will kill your creativity

    Why working at a large organisation will kill your creativity

    In this episode, I discuss Derren Brown, Solomon Asch, the conformity bias, social loafing, my favourite reality TV show … and why most of us feel uncreative and unproductive at large organizations. 

    Tune in to hear Professor Ayelet Fishbach and I share why groups can dampen our productivity, why dishonest leaders create dishonest teams, and how to convince a sane member of the public they’re flying through space while sitting in a room in Ipswich. 

    YouTube video on Space Cadets: https://youtu.be/h42yAOm7vI4
    Ayelet’s website: https://www.ayeletfishbach.com/
    Ayelet’s book: https://www.ayeletfishbach.com/book
    Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
    Try HubSpot for free: https://hubspot.sjv.io/jWq4k6
    All the clips I’ve used on the show:

    Derren Brown Zombie https://youtu.be/x09PDP6YX7A?t=3211


    Derren Brown Flight https://youtu.be/Qfo_HJ8TRpg?t=223


    Derren Brown Guilty https://youtu.be/yUYdjZ_UPf4?t=216


    Solomon Asch Study https://youtu.be/iRh5qy09nNw?t=65


    Standing ovation: https://youtu.be/ft7mwyiPyIo?t=97


    Candid Camera Elevator: https://youtu.be/TrTk6DsEJ2Q?t=14


    Space Cadets One: https://youtu.be/h42yAOm7vI4?t=71


    Space Cadets Two: https://youtu.be/U4RQKNwZMoE?t=475


    Space Cadets Three: https://youtu.be/h42yAOm7vI4?t=1235


    Space Cadets Four: https://youtu.be/8eB-2O8MxIM?t=180

    • 33 min
    Can too much free time make you unhappy?

    Can too much free time make you unhappy?

    Too much free time might make you unhappy. Find out why on this episode of Nudge with Professor Cassie Holmes. 

    Link to Bystander Study on YouTube: https://www.youtube.com/watch?v=z4S1LLrSzVE&ab_channel=HeroicImaginationTV
    Link to buy Cassie’s book: https://www.cassiemholmes.com/happierhour
    Try HubSpot for free: https://hubspot.sjv.io/jWq4k6
    Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
    Check out my course: https://science-of-marketing.teachable.com/

    • 27 min
    How black cab drivers memorise every road in London

    How black cab drivers memorise every road in London

    London black cab drivers memorise (almost) every road in the city. I wanted to know how.
    Today, I interview one of London’s most well-known black cabbies, Tom the Taxi Driver. He explains how he memorised 25,000 roads in London sharing the memory tactics he used. We go into the science of memory, how taxi drivers literally have a bigger brain, and I attempt to memorise every capital in the world. 

    Tom’s YouTube Channel: https://www.youtube.com/@TomtheTaxiDriver
    Full video of my attempt to name all 202 capitals: https://youtu.be/IAsyqI22m4g
    Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
    Take my marketing course: https://science-of-marketing.teachable.com/

    • 35 min
    The way to cure your procrastination problem

    The way to cure your procrastination problem

    Today I interview motivation expert Dr Ayelet Fishbach and ask if she can cure my procrastination problem.

    The Palau Pledge: https://bit.ly/3DcnfQZ
    Ayelet’s website: https://www.ayeletfishbach.com/
    Ayelet’s book: https://www.ayeletfishbach.com/book
    Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
    Try HubSpot for free: https://hubspot.sjv.io/jWq4k6

    • 40 min

Customer Reviews

4.7 out of 5
119 Ratings

119 Ratings

sydwms ,

May 22 ep on social conformity

I love this show. I wonder about the example of an 18 month old “conforming” vs collaborating, mimicking out of a learning pov or simply wanting to help get that dang toy apart. Same with the group conformity of clapping assumption in large vs small groups- maybe people are more self conscious in a large group, maybe not but it’s worth accounting for personal preferences like in the boardroom example of the boss supporting a bad idea when only one or two people object, sometimes it’s simply a matter of people not having the credibility (seniority, strength of voice, confidence) to stand up to clearly poor executive decisions

Chillgirl124 ,

Great information, great host

The topics are relevant, interesting, practical and actionable. The host is likable and easy to listen to, and his guests are interesting and informative. Highly recommend.

KatieB415 ,

Best marketing podcast out there

There are many marketing podcasts, but I find the well researched information presented in The Nudge has helped me longer-term in my career. Rather than focusing on trends these are evergreen episodes that will make any marketer smarter and more empathetic with your audience.

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