Suzy Welch is an award-winning NYU Stern School of Business professor, acclaimed researcher, and three-time New York Times best-selling author, most recently of "Becoming You: A Proven Method for Crafting Your Authentic Life and Career," a #1 bestseller on Amazon. This week on Ask A Decision Engineer, she and Michelle Florendo talk about how 10-10-10 was born, why values and virtues aren't the same thing, what gets between us and the values we hold, and what data from the Values Bridge assessment reveals about individuals, teams, and couples. IN THIS EPISODE: - How a speech in Hawaii led Suzy to 10-10-10: weighing your options across 10 minutes, 10 months, and 10 years - Why values aren't virtues: virtues are shared ideals of what's good, and values are choices about career, lifestyle, and relationships - Values like scope and place, and why there's no better or worse, only better or worse for you - The four horsemen tt keep us from living our values: expectations, expedience, economic security, and events - What to do when two top values conflict, and the two paths Suzy and her sisters each took - What the Values Bridge data shows, including a top bank team that ranked agency far lower than the general population - How shared values language helped one organization's generations start talking to each other - Why Suzy thinks knowing your values matters even more in the age of AITIMESTAMPS: 00:00 Rock Bottom Wake Up 00:28 Welcome and Guest Intro 02:43 Origin Story: Hawaii Flameout 06:27 Building the 10-10-10 Method 09:54 Why Values Are Hard 10:35 Values Versus Virtues 14:08 Four Horsemen Blocking Values 17:04 Creating the Values Bridge 18:30 Handling Values Conflicts 26:23 What the Data Reveals 33:09 Bridging Differences at Work 35:53 Values in the Age of AI 37:11 Where to Learn More 39:38 Host Wrap-Up and Takeaways ABOUT SUZY WELCH: Suzy Welch is an award-winning NYU Stern School of Business professor, acclaimed researcher, and three-time New York Times best-selling author, most recently with "Becoming You: A Proven Method for Crafting Your Authentic Life and Career," which is also a #1 bestseller on Amazon. A graduate of Harvard University and Harvard Business School, Dr. Welch is a frequent guest of the Today Show and an op-ed contributor to the Wall Street Journal. She serves on the boards of public and private companies and is the Director of the NYU | Stern Initiative on Purpose and Flourishing. All of Suzy's accounts and resources: lnk.to/suzywelch!decisionengineer Website and free newsletter: suzywelch.com Becoming You Labs: becomingyoulabs.com Take the Values Bridge: thevaluesbridge.com (use code DECISION20 for 20% off) Pre-order the revised edition of "10-10-10: A Decision-Making Methodology for People Who Want to Live with Purpose" (March 2027): suzywelch.com/books ABOUT ASK A DECISION ENGINEER: Ask A Decision Engineer is hosted by Michelle Florendo, Stanford-trained Decision Engineer and founder of Powered by Decisions. Each episode helps you untangle big decisions with less stress and more clarity. Subscribe: www.youtube.com/@thedecisiongeek Decision Fluency on Substack: decisionfluency.substack.com/ Instagram: @thedecisiongeek LinkedIn: linkedin.com/in/michelleflorendo/ Resources and question submissions: poweredbydecisions.com #PoweredByDecisions #DecisionEngineering #PersonalValues For More Decision-Making ResourcesCheck out Michelle’s self-paced course Decision Toolkit for Personal DecisionsMichelle’s Decision Fluency for Professionals CourseHer Decision Toolkit Coaches and Counselors virtual workshop About Michelle FlorendoMichelle Florendo is a Stanford-trained decision engineer and executive coach who is on a mission to teach people how to make decisions with less stress and more clarity. Over the past decade, she has coached and taught hundreds of leaders across tech, healthcare, and financial services, in organizations ranging from pre-IPO startups to major tech companies like Amazon, Google, and Salesforce. She's been an adjunct lecturer at Stanford, helps train coaches as a faculty coach for Berkeley Executive Coaching Institute, and hosts the podcast, Ask A Decision Engineer. She earned her engineering degree from Stanford and her MBA from UC Berkeley. For those interested in exploring Michelle's coaching and speaking services further, additional information can be found on her professional website at poweredbydecisions.com.
