Everything They Don't Tell You

Josh Zolin
  • 5.0 (25)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY

A candid business podcast for growth-minded leaders and entrepreneurs focused on the truth about business, leadership, and becoming who you're meant to be. Hosted by Josh Zolin, Everything They Don't Tell You goes beyond surface tips to the mental, emotional, and human challenges behind scaling and leading well. Featuring conversations with John Lee Dumas, Amy Morin, David Meltzer, Dr. Gay Hendricks, Blake Erickson, Dr. Robert Glover, Ken Rusk, and more. New episodes drop every Tuesday. Formerly Blue Is The New White Podcast.

  1. Ellen Rohr: The Money Lie Keeping Business Owners Broke

    1H AGO

    Ellen Rohr: The Money Lie Keeping Business Owners Broke

    Most owners are not broke because they refuse to work hard. They are broke because they refuse to face the numbers. In this episode of Everything They Don't Tell You, Josh Zolin sits down with Ellen Rohr for a raw, practical conversation about the money side of business and the personal responsibility that comes with owning the numbers. Ellen breaks down why business is simpler than most owners make it, why sales, profit, and cash are the three numbers every owner needs to understand, and why "charge more than it costs" might be the uncomfortable truth that saves a business. Josh and Ellen also talk about self-esteem in the trades, pricing, leadership, cash flow, asking better questions, AI, and the identity shift required to stop operating from confusion and start leading from clarity. This episode is for the owner who is working hard, doing everything they were told to do, and still wondering why the money is not adding up. __ ► Download Your 90 Day ROI Playbook — A value packed free guide created by Josh Zolin that teaches you how to Multiply Your Profits with the Skills No One Trains  https://bitnw.academy/roiplaybook

    1h 50m
  2. John Lee Dumas: Entrepreneurs and Chasing Freedom

    MAY 19

    John Lee Dumas: Entrepreneurs and Chasing Freedom

    Entrepreneurs chase freedom, but most of them build themselves a harder job. John Lee Dumas breaks down what freedom really takes: discipline, systems, boundaries, and the courage to say no.   John Lee Dumas, founder of Entrepreneurs On Fire and author of The Common Path to Uncommon Success, joins Josh Zolin for an incredible conversation about freedom, discipline, and what most entrepreneurs misunderstand when they start building a business. JLD explains why entrepreneurship does not automatically create freedom. In fact, it often means trading one boss for hundreds or thousands: customers, clients, listeners, employees, and everyone else depending on the business. The real freedom comes later. After the team is built. After the systems are in place. After the processes are clear. After the entrepreneur stops being the bottleneck. Josh and JLD also talk about defining your perfect day, the role discipline plays in creating freedom, why early-stage entrepreneurs need to say yes, and why later-stage entrepreneurs need to get better at saying no. The most practical question from the episode: "Do I need to be doing this?" Underline the word "I." Because building a business is hard. Building a life that business actually supports is the real work. __ ► Download Your 90 Day ROI Playbook — A value packed free guide created by Josh Zolin that teaches you how to Multiply Your Profits with the Skills No One Trains  https://bitnw.academy/roiplaybook

    18 min
  3. Warren Berger: The Question That Makes You a Better Leader

    MAY 12

    Warren Berger: The Question That Makes You a Better Leader

    Most leaders are trained to have answers. Warren Berger believes the better leadership skill is learning how to ask the right questions. In Episode 21 of Everything They Don't Tell You, Josh Zolin sits down with Warren Berger, author of The Book of Beautiful Questions and A More Beautiful Question, to talk about the underestimated power of questioning in leadership, business, creativity, and life. Warren explains why questions are not just conversation tools. They are leadership tools. The right question can open someone up, reveal bottlenecks, challenge assumptions, and bring people into the mission. The wrong question can shut people down, create defensiveness, and turn a conversation into an interrogation. This episode covers curiosity, humility, listening, follow-up questions, mission questions, the "question sandwich," and why leaders need to stop treating answers as the only currency that matters. If you lead a team, run a business, manage people, or want to communicate with more clarity and depth, this episode will challenge the way you think about leadership. __ ► Download Your 90 Day ROI Playbook — A value packed free guide created by Josh Zolin that teaches you how to Multiply Your Profits with the Skills No One Trains  https://bitnw.academy/roiplaybook

    1h 27m
  4. Dr. Robert Glover: The Hidden Cost of Being the Nice Guy

    APR 28

    Dr. Robert Glover: The Hidden Cost of Being the Nice Guy

    Most people think being a "nice guy" means being kind, generous, and easy to get along with. Dr. Robert Glover sees it differently. In this episode of Everything They Don't Tell You, Josh sits down with Dr. Robert Glover, author of No More Mr. Nice Guy, to unpack the hidden patterns behind approval-seeking, people-pleasing, covert contracts, shame, anxiety, resentment, and dishonesty. This conversation goes way beyond relationships. Dr. Glover explains how "nice guy" patterns show up in business, leadership, marriage, sex, decision-making, conflict, and personal ambition. For founders, leaders, and high-performers, the real danger is not that being nice makes you weak. It's that being nice can become a mask for fear, avoidance, manipulation, and unspoken expectations. Josh and Dr. Glover get into why relationships are not supposed to be easy, why honesty solves more than hiding ever will, why "good at being good" is not the same as being great, and how men can stop living from covert contracts and start living with truth, confidence, and responsibility. In This Episode Why "nice" is not the same as good, kind, or honest The difference between healthy guilt and neurotic guilt How shame and anxiety drive approval-seeking Why relationships become powerful personal growth machines The three covert contracts nice guys live by How nice guy patterns show up in leadership and work Why honesty makes life easier Why men avoid tension, conflict, and directness How to stop hiding what you want What it actually means to become integrated Guest Dr. Robert Glover is the author of No More Mr. Nice Guy and a longtime teacher, coach, and thought leader in men's emotional health, relationships, dating, sex, and personal development. His work helps men break free from approval-seeking and become more honest, integrated, and powerful in every area of life. Find Dr. Glover at DrGlover.com and Integration Nation. __ ► Download Your 90 Day ROI Playbook — A value packed free guide created by Josh Zolin that teaches you how to Multiply Your Profits with the Skills No One Trains  https://bitnw.academy/roiplaybook

    1h 44m
  5. Todd Henry: Why Ambitious People Drift Off Course

    APR 14

    Todd Henry: Why Ambitious People Drift Off Course

    Smart people do not usually fall apart all at once. They drift, and most of the time they do not see it happening. In this episode, Josh sits down with Todd Henry, keynote speaker, author, advisor, and founder of Accidental Creative, for a conversation about creativity, discipline, leadership, and what really causes people to lose their edge. Todd breaks down why creativity is not reserved for artists, why talent without practice fades fast, how leaders lose the through line in their work, and what boredom is actually trying to tell you. This is a conversation about staying sharp, staying grounded, and staying connected to the deeper reason behind what you build. __ ► Download Your 90 Day ROI Playbook — A value packed free guide created by Josh Zolin that teaches you how to Multiply Your Profits with the Skills No One Trains  https://bitnw.academy/roiplaybook

    33 min
  6. Brian Gottlieb: The Hidden Habits Keeping Businesses Stuck

    MAR 31

    Brian Gottlieb: The Hidden Habits Keeping Businesses Stuck

    Why do some businesses keep growing while others stay busy but stuck? Brian Gottlieb breaks down the culture, leadership, and standards that actually move a company forward.   In this episode, Josh Zolin sits down with Brian Gottlieb for a deep conversation on leadership, culture, accountability, and what really keeps businesses from scaling. Brian shares lessons from building a business from a folding table and $3,000 into an industry-leading company with lifetime revenue nearing $1B. Together, Josh and Brian unpack why businesses stall, how founders become bottlenecks, why culture is shaped by what you tolerate, and how to create teams that can win without constant supervision. This episode covers: why the lead is sacred business disciplines vs SOPs leadership at 5, 50, and 500 employees empowerment vs micromanagement building KPIs people can actually control why culture is built, not bought how to create standards your team can actually live by __ Thank you to OneAccord for partnering with us on this episode. OneAccord's OASYS Strategic Planning & Execution system helps business owners increase company value, reduce owner dependency, and get truly ready for a successful transition or exit. Josh Zolin listeners receive a complimentary Value Readiness Snapshot using the link below.   Start here:  https://oneaccord.co/oasys/joshzolin

    1h 56m
  7. 20 Years in Law Enforcement: The Lie Tough Men Believe

    MAR 17

    20 Years in Law Enforcement: The Lie Tough Men Believe

    What happens when the same toughness that helps you survive also starts costing you your marriage, your health, and your identity? In this episode of Everything They Don't Tell You, Josh Zolin sits down with Tony Rodarte, a retired Maricopa County Sheriff with 20 years of service, including 11 years in the homicide unit. But this conversation goes far beyond law enforcement. Tony opens up about the hidden cost of pressure, the toll that unresolved trauma takes on marriage and family, why "10 feet tall and bulletproof" is not a sustainable way to lead, and how vulnerability became one of the greatest strengths he discovered after service. They also unpack leadership, burnout, hiring, identity, emotional health, and Tony's work today as the founder of Compassion Alliance, a nonprofit helping first responders, spouses, and retirees get access to trauma therapy and support. In this episode: what 20 years in law enforcement cost him why toughness can become a liability the difference between being broken and not well how trauma shows up in leadership and marriage what "moral injury" actually means the pickup truck vs trailer hiring analogy why asking better questions changes teams and relationships how Compassion Alliance is helping first responders heal This is the kind of conversation that reminds me why this show exists. For truth. For the things people don't tell you about pressure, leadership, identity, and what it takes to stay whole while carrying a heavy life.   🚨 This episode is a special one. 🚨 Tony now leads Compassion Alliance, a nonprofit helping first responders, spouses, and retirees get access to trauma therapy and support. The work they're doing is not just important. It is saving lives and saving marriages. WCE has been a proud supporter of Compassion Alliance for some time now, which made this conversation especially meaningful for me. 👉 Check out Compassion Alliance here: https://compassion-alliance.org/ This episode is also part of Podcasthon, a global movement uniting podcasters around causes that matter. We chose to spotlight Compassion Alliance because their mission is real, urgent, and deeply needed. If this conversation moved you, check out the links below to learn more and support the cause. __ Thank you to OneAccord for partnering with us on this episode. OneAccord's OASYS Strategic Planning & Execution system helps business owners increase company value, reduce owner dependency, and get truly ready for a successful transition or exit. Josh Zolin listeners receive a complimentary Value Readiness Snapshot using the link below.   Start here:  https://oneaccord.co/oasys/joshzolin       #everythintheydonttellyou #podcast #leadership #firstresponders #mentalhealth #healing #podcasthon

    1h 13m
  8. M&A Expert: How to Build The American Dream in 2026

    MAR 3

    M&A Expert: How to Build The American Dream in 2026

    If your business needs you for everything, it is not scaling. It is suffocating. In this episode of Everything They Don't Tell You, Josh sits down with Jacob Tilzer. Jacob is the Founder and Managing Partner of Accrual Equity Partners; An expert in the world of mergers and acquisitions who's lived the full arc: adversity early, discipline learned the hard way, and the operator-to-builder shift that separates a real company from a founder-dependent machine. If you're buying a business, selling a business, or scaling through acquisition, this conversation breaks down the mistake that wrecks most first-time buyers: obsessing over the deal and ignoring operations, systems, and integration. This conversation gets into the roots of building systems, empowering leaders, and installing guardrails so the business can grow with you holding the keys. What you'll learn: Why the deal is the easy part and integration is the real war The difference between a $1M company and a $10M company (and why your old playbook breaks) Why you cannot scale without empowering people and trusting the process What happens when your systems can't support growth How to think about integration before you ever sign __ Thank you to OneAccord for partnering with us on this episode. OneAccord's OASYS Strategic Planning & Execution system helps business owners increase company value, reduce owner dependency, and get truly ready for a successful transition or exit. Josh Zolin listeners receive a complimentary Value Readiness Snapshot using the link below.   Start here:  https://oneaccord.co/oasys/joshzolin __ ► Download Your 90 Day ROI Playbook — A value packed free guide created by Josh Zolin that teaches you how to Multiply Your Profits with the Skills No One Trains  https://bitnw.academy/roiplaybook

    2h 10m
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25 Ratings

About

A candid business podcast for growth-minded leaders and entrepreneurs focused on the truth about business, leadership, and becoming who you're meant to be. Hosted by Josh Zolin, Everything They Don't Tell You goes beyond surface tips to the mental, emotional, and human challenges behind scaling and leading well. Featuring conversations with John Lee Dumas, Amy Morin, David Meltzer, Dr. Gay Hendricks, Blake Erickson, Dr. Robert Glover, Ken Rusk, and more. New episodes drop every Tuesday. Formerly Blue Is The New White Podcast.

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