Everything They Don't Tell You

Josh Zolin
  • 5.0 (22)
  • ENTREPRENEURSHIP
  • UPDATED BIWEEKLY

A candid business podcast for growth-minded leaders and entrepreneurs focused on the truth about business, leadership, and becoming who you're meant to be. Hosted by Josh Zolin, Everything They Don't Tell You goes beyond surface tips to the mental, emotional, and human challenges behind scaling and leading well. Expect real stories and actionable lessons from operators and entrepreneurs, filtered through the T.R.U.T.H. framework—Time, Responsibility, Understanding, Tenacity, Humility—so you grow the business and the person running it. Formerly Blue Is The New White Podcast.

  1. Brian Gottlieb: The Hidden Habits Keeping Businesses Stuck

    3D AGO

    Brian Gottlieb: The Hidden Habits Keeping Businesses Stuck

    Why do some businesses keep growing while others stay busy but stuck? Brian Gottlieb breaks down the culture, leadership, and standards that actually move a company forward.   In this episode, Josh Zolin sits down with Brian Gottlieb for a deep conversation on leadership, culture, accountability, and what really keeps businesses from scaling. Brian shares lessons from building a business from a folding table and $3,000 into an industry-leading company with lifetime revenue nearing $1B. Together, Josh and Brian unpack why businesses stall, how founders become bottlenecks, why culture is shaped by what you tolerate, and how to create teams that can win without constant supervision. This episode covers: why the lead is sacred business disciplines vs SOPs leadership at 5, 50, and 500 employees empowerment vs micromanagement building KPIs people can actually control why culture is built, not bought how to create standards your team can actually live by __ Thank you to OneAccord for partnering with us on this episode. OneAccord's OASYS Strategic Planning & Execution system helps business owners increase company value, reduce owner dependency, and get truly ready for a successful transition or exit. Josh Zolin listeners receive a complimentary Value Readiness Snapshot using the link below.   Start here:  https://oneaccord.co/oasys/joshzolin

    1h 56m
  2. 20 Years in Law Enforcement: The Lie Tough Men Believe

    MAR 17

    20 Years in Law Enforcement: The Lie Tough Men Believe

    What happens when the same toughness that helps you survive also starts costing you your marriage, your health, and your identity? In this episode of Everything They Don't Tell You, Josh Zolin sits down with Tony Rodarte, a retired Maricopa County Sheriff with 20 years of service, including 11 years in the homicide unit. But this conversation goes far beyond law enforcement. Tony opens up about the hidden cost of pressure, the toll that unresolved trauma takes on marriage and family, why "10 feet tall and bulletproof" is not a sustainable way to lead, and how vulnerability became one of the greatest strengths he discovered after service. They also unpack leadership, burnout, hiring, identity, emotional health, and Tony's work today as the founder of Compassion Alliance, a nonprofit helping first responders, spouses, and retirees get access to trauma therapy and support. In this episode: what 20 years in law enforcement cost him why toughness can become a liability the difference between being broken and not well how trauma shows up in leadership and marriage what "moral injury" actually means the pickup truck vs trailer hiring analogy why asking better questions changes teams and relationships how Compassion Alliance is helping first responders heal This is the kind of conversation that reminds me why this show exists. For truth. For the things people don't tell you about pressure, leadership, identity, and what it takes to stay whole while carrying a heavy life.   🚨 This episode is a special one. 🚨 Tony now leads Compassion Alliance, a nonprofit helping first responders, spouses, and retirees get access to trauma therapy and support. The work they're doing is not just important. It is saving lives and saving marriages. WCE has been a proud supporter of Compassion Alliance for some time now, which made this conversation especially meaningful for me. 👉 Check out Compassion Alliance here: https://compassion-alliance.org/ This episode is also part of Podcasthon, a global movement uniting podcasters around causes that matter. We chose to spotlight Compassion Alliance because their mission is real, urgent, and deeply needed. If this conversation moved you, check out the links below to learn more and support the cause. __ Thank you to OneAccord for partnering with us on this episode. OneAccord's OASYS Strategic Planning & Execution system helps business owners increase company value, reduce owner dependency, and get truly ready for a successful transition or exit. Josh Zolin listeners receive a complimentary Value Readiness Snapshot using the link below.   Start here:  https://oneaccord.co/oasys/joshzolin       #everythintheydonttellyou #podcast #leadership #firstresponders #mentalhealth #healing #podcasthon

    1h 13m
  3. M&A Expert: How to Build The American Dream in 2026

    MAR 3

    M&A Expert: How to Build The American Dream in 2026

    If your business needs you for everything, it is not scaling. It is suffocating. In this episode of Everything They Don't Tell You, Josh sits down with Jacob Tilzer. Jacob is the Founder and Managing Partner of Accrual Equity Partners; An expert in the world of mergers and acquisitions who's lived the full arc: adversity early, discipline learned the hard way, and the operator-to-builder shift that separates a real company from a founder-dependent machine. If you're buying a business, selling a business, or scaling through acquisition, this conversation breaks down the mistake that wrecks most first-time buyers: obsessing over the deal and ignoring operations, systems, and integration. This conversation gets into the roots of building systems, empowering leaders, and installing guardrails so the business can grow with you holding the keys. What you'll learn: Why the deal is the easy part and integration is the real war The difference between a $1M company and a $10M company (and why your old playbook breaks) Why you cannot scale without empowering people and trusting the process What happens when your systems can't support growth How to think about integration before you ever sign __ Thank you to OneAccord for partnering with us on this episode. OneAccord's OASYS Strategic Planning & Execution system helps business owners increase company value, reduce owner dependency, and get truly ready for a successful transition or exit. Josh Zolin listeners receive a complimentary Value Readiness Snapshot using the link below.   Start here:  https://oneaccord.co/oasys/joshzolin __ ► Download Your 90 Day ROI Playbook — A value packed free guide created by Josh Zolin that teaches you how to Multiply Your Profits with the Skills No One Trains  https://bitnw.academy/roiplaybook

    2h 10m
  4. Amy Morin: The Real Reason You Can't Move On

    FEB 17

    Amy Morin: The Real Reason You Can't Move On

    In this episode of Everything They Don't Tell You, I sit down with Amy Morin, licensed psychotherapist and author of the "13 Things Mentally Strong People Don't Do" series. We talk about the difference between mental strength and acting tough, why so many high performers avoid being alone with their thoughts, how to set boundaries without damaging relationships, and how to reframe failure so it stops owning your identity. If you're building a business, leading a team, or carrying more than you admit, this is an episode you can't miss. What you'll hear: Why "acting tough" is usually avoidance The list Amy wrote to survive grief Boundaries that protect you and respect others Why quiet time feels unbearable for so many people How to interpret failure without turning it into a verdict Subscribe for more conversations about leadership, business, and becoming who you're meant to be. __ Thank you to OneAccord for partnering with us on this episode. OneAccord's OASYS Strategic Planning & Execution system helps business owners increase company value, reduce owner dependency, and get truly ready for a successful transition or exit. Josh Zolin listeners receive a complimentary Value Readiness Snapshot using the link below.   Start here:  https://oneaccord.co/oasys/joshzolin __ ► Download Your 90 Day ROI Playbook — A value packed free guide created by Josh Zolin that teaches you how to Multiply Your Profits with the Skills No One Trains  https://bitnw.academy/roiplaybook

    1h 51m
  5. David Meltzer's Non Negotiable Rule for Winning Every Day

    FEB 10

    David Meltzer's Non Negotiable Rule for Winning Every Day

    David Meltzer is one of the most respected voices in personal growth, leadership, and business. He's a globally recognized speaker, author, entrepreneur, coach, and Chairman of the Napoleon Hill Institute. In this short episode, we go deep on the invisible stuff that holds high performers back: the meaning you assign to your past, the difference between surrender and quitting, and the daily non-negotiables that create real results. Key ideas we cover: Why the "meaning of the past" can cap your self-image The "Stop, Drop, Roll" framework for getting back into alignment Non-negotiable behaviors, and why consistency beats intensity The trap of "I'll be happy when" and what to replace it with Why asking for help is the ultimate form of humility   Connect with David - https://dmeltzer.com/   __ Thank you to OneAccord for partnering with us on this episode. OneAccord's OASYS Strategic Planning & Execution system helps business owners increase company value, reduce owner dependency, and get truly ready for a successful transition or exit. Josh Zolin listeners receive a complimentary Value Readiness Snapshot using the link below.   Start here:  https://oneaccord.co/oasys/joshzolin   __ ► Download Your 90 Day ROI Playbook — A value packed free guide created by Josh Zolin that teaches you how to Multiply Your Profits with the Skills No One Trains  https://bitnw.academy/roiplaybook

    22 min
  6. Ozempic, Fasting, Hormones: What Actually Works (Dr. Melody Rodarte)

    FEB 3

    Ozempic, Fasting, Hormones: What Actually Works (Dr. Melody Rodarte)

    BMI is one number, not the full story. Dr. Melody Rodarte breaks down what doctors miss and what actually matters.   In this episode, Josh sits down with Dr. Melody Rodarte, board-certified in Internal Medicine and Obesity Medicine, to unpack why BMI can be misleading, why "eat less, exercise more" is incomplete, and why calories are not metabolically equal. They cover GLP-1 medications and the right way to think about them, fasting vs timed restricted eating, autophagy, and why perimenopause can start earlier and last longer than most people realize. General discussion only, not medical advice.   __ Thank you to OneAccord for partnering with us on this episode. OneAccord's OASYS Strategic Planning & Execution system helps business owners increase company value, reduce owner dependency, and get truly ready for a successful transition or exit. Josh Zolin listeners receive a complimentary Value Readiness Snapshot using the link below.   Start here:  https://oneaccord.co/oasys/joshzolin __ ► Download Your 90 Day ROI Playbook — A value packed free guide created by Josh Zolin that teaches you how to Multiply Your Profits with the Skills No One Trains  https://bitnw.academy/roiplaybook

    1h 42m
  7. Why Not You? Build The Business Everyone Wants To Buy (Adam Coffey)

    JAN 20

    Why Not You? Build The Business Everyone Wants To Buy (Adam Coffey)

    If you are building a company and feel like growth is getting harder, this episode is a reset. Adam Coffey is a veteran, former GE leader, and CEO who has built multiple companies for private equity, generating billions in exits. In this conversation, Adam breaks down the real CEO playbook: managing process not minutia, building leaders, setting a higher bar for growth, and how private equity actually works when it is done right. We cover: The shift from operator to conductor Why great leaders schedule real thinking time When to replace an underperformer The rule of 72 and why 10% growth is not enough How private equity creates the market founders sell into Why your first exit is not the finish line The "death of the click" and how AI is reshaping lead generation Connect with Adam: https://www.linkedin.com/in/adamecoffey/ Books: The Private Equity Playbook, Empire Builder, and more __ This episode is sponsored by OneAccord OneAccord's OASYS Strategic Planning & Execution system helps business owners increase company value, reduce owner dependency, and get truly ready for a successful transition or exit. Josh Zolin listeners receive a complimentary Value Readiness Snapshot using the link below.   Start here:  https://oneaccord.co/oasys/joshzolin

    1h 40m
  8. Everything They Don't Tell You - Show Trailer

    SEASON 1 TRAILER

    Everything They Don't Tell You - Show Trailer

    The Truth About Business, Leadership, and Becoming Who You're Meant to Be   Welcome to Everything They Don't Tell You - the podcast for people building more than just a business. Hosted by Josh Zolin, this show dives into the stuff most people skip: the mental, emotional, and internal challenges that come with leadership. We talk strategy, yes—but also identity, mindset, freedom, and fulfillment. You'll hear from high-level entrepreneurs, experts, and operators on the truth behind the journey. No fluff. No guru speak. Just real stories and actionable lessons. Join us as we unpack the T.R.U.T.H.: Time. Responsibility. Understanding. Tenacity. Humility. Because scaling a business is hard. Staying connected to your higher self while you do it? That's even harder. This is Everything They Don't Tell You. __ ► Free resource: 90 Day ROI Playbook — Multiply Your Profits with the Skills No One Trains https://bitnw.academy/roiplaybook

    1 min
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Trailer

5
out of 5
22 Ratings

About

A candid business podcast for growth-minded leaders and entrepreneurs focused on the truth about business, leadership, and becoming who you're meant to be. Hosted by Josh Zolin, Everything They Don't Tell You goes beyond surface tips to the mental, emotional, and human challenges behind scaling and leading well. Expect real stories and actionable lessons from operators and entrepreneurs, filtered through the T.R.U.T.H. framework—Time, Responsibility, Understanding, Tenacity, Humility—so you grow the business and the person running it. Formerly Blue Is The New White Podcast.

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