Everything They Don't Tell You

Josh Zolin
  • 5.0 (22)
  • ENTREPRENEURSHIP
  • UPDATED BIWEEKLY

A candid business podcast for growth-minded leaders and entrepreneurs focused on the truth about business, leadership, and becoming who you're meant to be. Hosted by Josh Zolin, Everything They Don't Tell You goes beyond surface tips to the mental, emotional, and human challenges behind scaling and leading well. Expect real stories and actionable lessons from operators and entrepreneurs, filtered through the T.R.U.T.H. framework—Time, Responsibility, Understanding, Tenacity, Humility—so you grow the business and the person running it. Formerly Blue Is The New White Podcast.

  1. Ozempic, Fasting, Hormones: What Actually Works (Dr. Melody Rodarte)

    5D AGO

    Ozempic, Fasting, Hormones: What Actually Works (Dr. Melody Rodarte)

    BMI is one number, not the full story. Dr. Melody Rodarte breaks down what doctors miss and what actually matters.   In this episode, Josh sits down with Dr. Melody Rodarte, board-certified in Internal Medicine and Obesity Medicine, to unpack why BMI can be misleading, why "eat less, exercise more" is incomplete, and why calories are not metabolically equal. They cover GLP-1 medications and the right way to think about them, fasting vs timed restricted eating, autophagy, and why perimenopause can start earlier and last longer than most people realize. General discussion only, not medical advice.   __ Thank you to OneAccord for partnering with us on this episode. OneAccord's OASYS Strategic Planning & Execution system helps business owners increase company value, reduce owner dependency, and get truly ready for a successful transition or exit. Josh Zolin listeners receive a complimentary Value Readiness Snapshot using the link below.   Start here:  https://oneaccord.co/oasys/joshzolin __ ► Download Your 90 Day ROI Playbook — A value packed free guide created by Josh Zolin that teaches you how to Multiply Your Profits with the Skills No One Trains  https://bitnw.academy/roiplaybook

    1h 42m
  2. Why Not You? Build The Business Everyone Wants To Buy (Adam Coffey)

    JAN 20

    Why Not You? Build The Business Everyone Wants To Buy (Adam Coffey)

    If you are building a company and feel like growth is getting harder, this episode is a reset. Adam Coffey is a veteran, former GE leader, and CEO who has built multiple companies for private equity, generating billions in exits. In this conversation, Adam breaks down the real CEO playbook: managing process not minutia, building leaders, setting a higher bar for growth, and how private equity actually works when it is done right. We cover: The shift from operator to conductor Why great leaders schedule real thinking time When to replace an underperformer The rule of 72 and why 10% growth is not enough How private equity creates the market founders sell into Why your first exit is not the finish line The "death of the click" and how AI is reshaping lead generation Connect with Adam: https://www.linkedin.com/in/adamecoffey/ Books: The Private Equity Playbook, Empire Builder, and more __ This episode is sponsored by OneAccord OneAccord's OASYS Strategic Planning & Execution system helps business owners increase company value, reduce owner dependency, and get truly ready for a successful transition or exit. Josh Zolin listeners receive a complimentary Value Readiness Snapshot using the link below.   Start here:  https://oneaccord.co/oasys/joshzolin

    1h 40m
  3. Everything They Don't Tell You - Show Trailer

    SEASON 1 TRAILER

    Everything They Don't Tell You - Show Trailer

    The Truth About Business, Leadership, and Becoming Who You're Meant to Be   Welcome to Everything They Don't Tell You - the podcast for people building more than just a business. Hosted by Josh Zolin, this show dives into the stuff most people skip: the mental, emotional, and internal challenges that come with leadership. We talk strategy, yes—but also identity, mindset, freedom, and fulfillment. You'll hear from high-level entrepreneurs, experts, and operators on the truth behind the journey. No fluff. No guru speak. Just real stories and actionable lessons. Join us as we unpack the T.R.U.T.H.: Time. Responsibility. Understanding. Tenacity. Humility. Because scaling a business is hard. Staying connected to your higher self while you do it? That's even harder. This is Everything They Don't Tell You. __ ► Free resource: 90 Day ROI Playbook — Multiply Your Profits with the Skills No One Trains https://bitnw.academy/roiplaybook

    1 min
  4. Hard To Kill: Health, Truth And The Nine Pillars With Troy Casey

    JAN 6

    Hard To Kill: Health, Truth And The Nine Pillars With Troy Casey

    Most founders are building a business their body can't carry. Certified Health Nut Troy Casey joins me to talk about becoming hard to kill so your life and work don't collapse on you.   In this episode, I sit down with Troy Casey, the Certified Health Nut, to talk about health in a way most founders and executives never hear it. We get into his "nine pillars" of health, why your body and your word are the only two things you really own, and how to build a life that's hard to kill so your business and your family aren't gambling on a burnt-out version of you. Troy shares: How he went from Versace model to medicine hunter in the Amazon and the birth of Certified Health Nut The gym routine he uses for mental health and longevity instead of ego lifting Why he focuses on sleep, sunlight, movement and real food before gadgets and gimmicks What "health and your word" actually mean for integrity, posture and parenting How meditation, nature and community changed the way he leads and raises his kids Disclaimer: Troy shares his personal experiences and opinions about health, training, and different practices. Nothing in this episode is medical advice. Always talk to your doctor or a qualified professional before making big changes to your health routine. __ Guest: Troy Casey Certified Health Nut on all platforms Book: Ripped At 50: A Journey To Self Love __ ► Free resource: 90 Day ROI Playbook — Multiply Your Profits with the Skills No One Trains https://bitnw.academy/roiplaybook     Music Licensing by Audiio License #: 0981896904 #health #longevity #leadership

    1h 55m
  5. Do Not Do Your First Acquisition Until You Hear This (with Seth Deutsch)

    12/23/2025

    Do Not Do Your First Acquisition Until You Hear This (with Seth Deutsch)

    Most founders treat buying a business like a shortcut. In reality, your first acquisition is old-school marriage. It cannot end in divorce. Seth Deutsch joins me to unpack how to know if you should acquire at all, how to avoid blowing your first deal, and how to build an anti-fragile business that investors actually want.   Most founders think they have a growth problem. In reality, a lot of them have an acquisition problem waiting to happen. In this episode I sit down with Seth Deutsch, deal architect, investor, and operator who has led or advised on more than 70 acquisitions, helped build nine private-equity-backed platforms, and worked on over 2 billion dollars of enterprise growth. We talk about buy vs build, why acquisitions are like merging families, and the mindset you need before you go anywhere near your first deal. Seth breaks down culture, vision, peer-group cashless mergers, and what it means to make a business anti-fragile from an investor's point of view. We get real about customer concentration, deal structure, earnouts, and why buying a company to save a struggling one is like adding fuel to a house that is already on fire. He also opens up about complex PTSD and severe childhood abuse, how he hid it for years while building a high-performance career, and why he now speaks openly so other founders know it was not their fault and it does not have to define them. If you are thinking about buying a business, selling your own, or just want to understand how investors really see your company, this conversation will give you a real-world lens most people never share. __ ► Free resource: 90 Day ROI Playbook — Multiply Your Profits with the Skills No One Trains https://bitnw.academy/roiplaybook   __ Guest: Seth Deutsch Topic(s): Mergers and Acquisitions, private equity, owner operator, small business, investors, leadership, enterprise growth, cashless merger https://www.samsonpartnersgroup.com/   Music Licensing by Audiio License #: 0981896904 #cashlessmerger #business #privateequity

    1h 37m
  6. Stop Doing The Jobs That Lose You Money

    12/09/2025

    Stop Doing The Jobs That Lose You Money

    Most owners in the trades do not have a revenue problem. They have a profit problem. Ben Hansen, the Profit Doctor, joins me to break down why you are working harder than ever with nothing to show for it and how to fix it.   In this episode, I sit down with Ben Hansen, the Profit Doctor, to dig into why so many blue collar entrepreneurs are incredible operators and terrible CFOs for their own company. We talk about the gap between turning wrenches and understanding your numbers, why most bookkeepers and CPAs are not setting you up to win, and what to do if your revenue is climbing but your profit is stuck.   Ben walks through his 4-part profit prescription, the difference between profit, revenue, and cash, how to think about pricing in the trades, and why you should stop doing the jobs that always lose you money. We also get into profititis, the 50–20 rule, and how cutting the worst 20 percent of your customers and work can be the fastest way to double what you keep. __ ► Free resource: 90 Day ROI Playbook — Multiply Your Profits with the Skills No One Trains https://bitnw.academy/roiplaybook   __ Guest: Ben Hansen, Profit Doctor Topic(s): Scale lean, boost margins, and build a business that actually gives you freedom, not just bigger numbers. https://profitdoctor.com/   Music Licensing by Audiio License #: 0981896904 #profit #profitability #smallbusiness

    1h 18m
  7. Think Like An Olympic Champion with Joe Jacobi

    11/25/2025

    Think Like An Olympic Champion with Joe Jacobi

    A candid business podcast for growth-minded leaders and entrepreneurs. Hosted by Josh Zolin. The truth about leadership, business, and becoming who you're meant to be.   Olympic gold medalist Joe Jacobi breaks down performance without the hustle theater: rehearse the day, put presence before future-self, and master wave selection (the art of letting most waves pass so the right ones carry you farther with less effort). We get tactical on routines, gratitude at the start line, 15-second resets, and why the small waves you surf will compound into big results.   ► Free resource: 90 Day ROI Playbook — Multiply Your Profits with the Skills No One Trains https://bitnw.academy/roiplaybook __ Guest: Joe Jacobi, Performance Coaching Topic(s): Rethinking and redefining what High Performance is and means today https://joejacobi.com/     Music Licensing by Audiio License #: 0981896904 #leadership #performance

    1h 37m
  8. What People Hear Is Not What You Said

    11/11/2025

    What People Hear Is Not What You Said

    Leaders don't get buy‑in by talking louder. Dave Garrison (CEO, advisor, author of The Buy‑In Advantage) breaks down how to make people care: confirm what they heard, define great, switch from human doings to human beings, and replace answers with questions so teams own the work. Plus: the 30% raise rule, warning signs you're losing buy‑in, and the one meeting question that changes everything.   ► Free resource: 90 Day ROI Playbook - Multiply Your Profits with the Skills No One Trains https://bitnw.academy/roiplaybook   Music Licensing by Audiio License #: 0981896904

    1h 8m
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22 Ratings

About

A candid business podcast for growth-minded leaders and entrepreneurs focused on the truth about business, leadership, and becoming who you're meant to be. Hosted by Josh Zolin, Everything They Don't Tell You goes beyond surface tips to the mental, emotional, and human challenges behind scaling and leading well. Expect real stories and actionable lessons from operators and entrepreneurs, filtered through the T.R.U.T.H. framework—Time, Responsibility, Understanding, Tenacity, Humility—so you grow the business and the person running it. Formerly Blue Is The New White Podcast.

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