Sales Training. Close It Now!

Sam Wakefield
  • 4.7 (93)
  • CAREERS
  • UPDATED BIWEEKLY

Closing sales in home services can feel overwhelming and high-pressure. In every episode, we break down the key components of a successful sales conversation and guide you all the way to the close. From building a winning appointment structure to overcoming real-world objections, we cover it all. Whether you’re brand new or a seasoned pro, this show is your blueprint for selling with confidence and clarity.

  1. Mental Health, Masculinity, and Success: The Conversation Most Men Avoid | William Fruin

    20H AGO

    Mental Health, Masculinity, and Success: The Conversation Most Men Avoid | William Fruin

    Mental health isn’t separate from success — it quietly determines it. In this episode of the Close It Now Podcast, Sam Wakefield sits down with William Fruin, host of Normalizing Men’s Mental Health, for an honest conversation about masculinity, boundaries, trauma, and the unseen cost of carrying pressure in silence. This episode explores how childhood modeling, unspoken expectations, and avoidance patterns shape adult behavior — and why so many men find success at work while feeling disconnected at home. This is not therapy talk. It’s real conversation for men navigating leadership, responsibility, identity, and family — often without support. In This Episode, You’ll Hear:Why many men remain stuck in a “comfortable hell” instead of choosing growthHow early experiences shape decision-making and emotional patternsThe mental health challenges facing men in trades, construction, and home servicesWhy mental health is healthcare, even when progress isn’t immediateHow boundaries protect relationships instead of limiting successWhy constant availability leads to burnout, not effectivenessHow personal healing changes the way you show up as a leader, partner, and father Resources & Mentions🎙 Normalizing Men’s Mental Health — William Fruin YouTube: https://www.youtube.com/@normalizingmensmentalhealth 📚 Never Eat Alone — Keith Ferrazzi 📚 Blink — Malcolm Gladwell Final ThoughtSuccess without mental health comes at a cost. When men learn to address what they carry internally, everything else — leadership, relationships, and performance — begins to change.

    55 min
  2. Sales Is You vs You: Why Most Techs & Salespeople Lose Before the Call Starts | Scott Sylvan Bell

    JAN 30

    Sales Is You vs You: Why Most Techs & Salespeople Lose Before the Call Starts | Scott Sylvan Bell

    Sales Is You vs You: Why Most Techs & Salespeople Lose Before the Call Starts | Scott Sylvan Bell Most sales conversations are lost long before the technician or salesperson ever walks into the home. In this episode, Sam Wakefield sits down with Scott Sylvan Bell to break down the internal habits, mindset gaps, and self-leadership failures that quietly sabotage sales performance before the call even begins. This isn’t about scripts, closes, or objection handling. It’s about the inner game — discipline, preparation, emotional control, and personal standards — and why sales is ultimately a battle with yourself, not the homeowner. What You’ll Learn in This EpisodeWhy most techs and salespeople lose the sale before the appointment startsHow lack of self-leadership shows up in sales resultsThe internal habits that quietly sabotage confidence and consistencyWhy mindset, discipline, and preparation matter more than scriptsHow to stop fighting homeowners and start mastering yourselfThe difference between external excuses and internal responsibility Resources & Links🌐 Coaching & Training: https://www.closeitnow.net/coaching 👥 Join the Close It Now Facebook Group: https://www.facebook.com/groups/closeitnow ▶️ Subscribe on YouTube: https://www.youtube.com/@Closeitnowsales Let’s ConnectWebsite: https://www.closeitnow.net Instagram: https://www.instagram.com/therealcloseitnow LinkedIn: https://www.linkedin.com/in/closeitnow/ Final ThoughtSales isn’t about beating objections or overcoming homeowners — it’s about mastering your preparation, discipline, and mindset. When you win the internal battle before the call starts, the external conversation becomes simpler, calmer, and far more effective.

    1h 11m
  3. Why Sales Feels Hard — And What No One Ever Taught You About It

    JAN 23

    Why Sales Feels Hard — And What No One Ever Taught You About It

    Why Sales Feels Hard — And What No One Ever Taught You About It If sales feels awkward, uncomfortable, or forced, there’s probably nothing wrong with you. In this episode, Sam Wakefield breaks down why sales feels hard for good, ethical people — and how traditional sales training teaches the wrong mental model from the start. This is a foundational reset on what sales actually is and why, once you understand it, selling becomes simpler, calmer, and more effective. What You’ll Learn in This EpisodeWhy sales feels hard for people who genuinely careThe biggest lie most sales training is built onWhy pressure is a symptom, not a skillWhat sales actually is when done rightThe human skills every great salesperson uses (but few are taught)Why selling gets easier when you stop trying to “close” Resources & Links🌐 Coaching & Training: https://www.closeitnow.net/coaching 👥 Join the Close It Now Facebook Group: https://www.facebook.com/groups/closeitnow ▶️ Subscribe on YouTube: https://www.youtube.com/@Closeitnowsales Let’s ConnectWebsite: https://www.closeitnow.net Instagram: https://www.instagram.com/therealcloseitnow LinkedIn: https://www.linkedin.com/in/closeitnow/ Final ThoughtIf sales feels hard, it doesn’t mean you’re bad at it — it usually means you care. When you stop trying to pressure people and start focusing on clarity, safety, and understanding, sales stops feeling forced and starts feeling natural. You don’t need to become aggressive. You need to become clear.

    38 min
  4. How Damon Lilly Built a $2.2M HVAC Company in 12 Months

    JAN 13

    How Damon Lilly Built a $2.2M HVAC Company in 12 Months

    Episode TitleHow Damon Lilly Built a $2.2M HVAC Company in 12 Months Opening HookWhat if the reason most HVAC companies struggle isn’t marketing, pricing, or competition — but how they’re built from day one? In this episode, Damon Lilly breaks down how a sales-first foundation helped him scale from zero to $2.2M in just 12 months. What You’ll Learn in This EpisodeWhy most HVAC companies are built upside down from the startThe difference between hiring technicians and recruiting performersHow a sales-first mindset impacts dispatching and close ratesRepair vs. replacement conversations done with integrityWhy structure must come before scaleLessons learned while growing fast in a competitive market 🔗 Connect with Damon / Learn About the FranchiseInterested in learning more about Damon Lilly’s approach to building and scaling service businesses — or exploring the Quality Pro Services franchise opportunity? 🌐 Learn more here: https://qualityproservices.com 💬 Quote from the Episode“If you build the company right from the beginning, growth becomes a byproduct — not a struggle.”📬 Want the Inside Conversation?Each week, I send a single email breaking down sales, leadership, and real-world lessons pulled straight from conversations like this one. This is where I share context, perspective, and insights that aren’t announced anywhere else. If you want to go deeper than the podcast, get on the list by emailing sam@closeitnow.net. Let’s Connect🌐 Website: https://www.closeitnow.net 🚀 Coaching & Training: https://www.closeitnow.net/coaching 📲 Instagram: https://www.instagram.com/therealcloseitnow/ 👥 Facebook Group: https://www.facebook.com/groups/closeitnow ▶️ YouTube: https://www.youtube.com/@Closeitnowsales Final ThoughtFast growth isn’t the goal — healthy growth is. When sales, structure, and leadership are aligned from the beginning, scale becomes a result, not a struggle. Work to become someone worth buying from.

    59 min
  5. Sales 101 Ep 4: How to Present Price Without Pressure

    JAN 7

    Sales 101 Ep 4: How to Present Price Without Pressure

    Sales 101: How to Present Price Without PressureOpening HookPrice isn’t what kills most sales. The moment after price does. In this episode, Sam Wakefield breaks down how to present options, talk about price calmly, and guide homeowners through the emotional “ledge moment” where uncertainty spikes and pressure usually shows up. What You’ll Learn in This EpisodeWhy pressure shows up after price, not beforeHow to present options without forcing a yes-or-no decisionWhy over-explaining creates resistance instead of clarityWhat the “ledge moment” is and how to guide buyers through itHow calm leadership leads to confident decisions Resources & Links📞 Work with Sam / Join the Close It Now Movement 🌐 Website: https://www.closeitnow.net 🚀 Coaching & Training: https://www.closeitnow.net/coaching 📺 YouTube Channel: https://www.youtube.com/@Closeitnowsales 📘 Book Recommendation: Guerrilla Marketing Guide — Get your copy here: 👉 https://www.door2doorinstitute.com ⭐ Leave a Review: https://g.page/r/CbfnnDqTCwQdEAE/review Let’s Connect📲 Instagram: https://www.instagram.com/therealcloseitnow/ 👥 Facebook Group: https://www.facebook.com/groups/closeitnow/ Final ThoughtPresenting price isn’t about pushing people forward—it’s about helping them feel steady enough to decide. When you guide calmly, avoid the yes-or-no trap, and stay anchored in what matters to the homeowner, pressure disappears and clarity takes its place.

    30 min
  6. Sales 101 Ep 3: Why Price Isn’t the Real Reason People Don’t Buy

    12/26/2025

    Sales 101 Ep 3: Why Price Isn’t the Real Reason People Don’t Buy

    Sales 101: Show You UnderstandPrice isn’t usually the real problem in sales. Most conversations stall because the homeowner doesn’t feel understood. In this episode, Sam Wakefield breaks down why understanding—not explaining—is the skill that separates professionals from amateurs. What You’ll Learn in This EpisodeWhy feeling understood drives buying decisionsThe difference between hearing words and understanding meaningA simple Sales 101 structure to show you understandWhy pausing after reflection builds trustHow this step prevents price and “think about it” objections 🎤 Upcoming Speaking EngagementI’ll be speaking at the ACA/NE One-Day Event on February 26th, sharing practical sales insights for HVAC and home service professionals who want to lead with clarity, confidence, and integrity. If you’re in the New England area, I’d love to see you there. 🎟️ Grab your ticket here: https://fs19.formsite.com/bOcH2q/bhmwbaf6xo/index Resources & Links📞 Work with Sam / Join the Close It Now Movement 🌐 Website: https://www.closeitnow.net 🚀 Coaching & Training: https://www.closeitnow.net/coaching 📺 YouTube Channel: https://www.youtube.com/@Closeitnowsales 📘 Book Recommendation: Guerrilla Marketing Guide — Get your copy here: 👉 https://www.door2doorinstitute.com ⭐ Leave a Review: https://g.page/r/CbfnnDqTCwQdEAE/review

    26 min
  7. Sales 101 Ep 2: Curiosity Before Conclusions

    12/19/2025

    Sales 101 Ep 2: Curiosity Before Conclusions

    Sales 101: Curiosity Before ConclusionsOne of the fastest ways to lose trust in a sales conversation is jumping to conclusions too early. In this episode, Sam Wakefield breaks down why confidence in sales doesn’t come from having answers—it comes from genuine curiosity. What You’ll Learn in This EpisodeWhy jumping to conclusions creates resistance and confusionThe difference between symptoms and stories in discoveryHow curiosity slows the conversation down in the right wayWhy top performers ask better questions and talk lessHow curiosity builds trust without pressure or tactics 🎤 Upcoming Speaking EngagementI’ll be speaking at the ACA/NE One-Day Event on February 26th, sharing practical sales insights for HVAC and home service professionals who want to lead with clarity, confidence, and integrity. If you’re in the New England area, I’d love to see you there. 🎟️ Grab your ticket here: https://fs19.formsite.com/bOcH2q/bhmwbaf6xo/index Resources & Links📞 Work with Sam / Join the Close It Now Movement 🌐 Website: https://www.closeitnow.net 🚀 Coaching & Training: https://www.closeitnow.net/coaching 📺 YouTube Channel: https://www.youtube.com/@Closeitnowsales 📘 Book Recommendation: Guerrilla Marketing Guide — Get your copy here: 👉 https://www.door2doorinstitute.com ⭐ Leave a Review: https://g.page/r/CbfnnDqTCwQdEAE/review Let’s Connect📲 Instagram: https://www.instagram.com/therealcloseitnow/ 👥 Facebook Group: https://www.facebook.com/groups/closeitnow/ Final ThoughtYou don’t need perfect questions or all the answers to be effective in sales. Stay curious, slow the conversation down, and remember—your job is to understand the human first, the problem second, and the solution last.

    26 min
  8. Sales 101 Ep 1: How to Start Every In-Home Sales Appointment With a Clear Plan

    12/17/2025

    Sales 101 Ep 1: How to Start Every In-Home Sales Appointment With a Clear Plan

    Sales 101: How to Start Every In-Home Sales Appointment With a Clear PlanMost sales appointments don’t fall apart at price. They fall apart because the conversation never had a clear plan. In this episode, Sam Wakefield breaks down the very first step every new salesperson must master to lead confidently and avoid pressure. What You’ll Learn in This EpisodeWhy clarity at the start of the appointment lowers resistance instantlyHow to lead the conversation without sounding salesy or scriptedThe exact language to create a shared plan with the homeownerHow co-creation changes the tone of the entire sales conversationWhy understanding the human always comes before the problem and the solution Resources & Links📞 Work with Sam / Join the Close It Now Movement 🌐 Website: https://www.closeitnow.net 🚀 Coaching & Training: https://www.closeitnow.net/coaching 📺 YouTube Channel: https://www.youtube.com/@Closeitnowsales 📘 Book Recommendation: Guerrilla Marketing Guide — Get your copy here and learn how to stand out in crowded markets. https://www.door2doorinstitute.com ⭐ Leave a Review: https://g.page/r/CbfnnDqTCwQdEAE/review

    20 min
See All (278)

4.7
out of 5
93 Ratings

About

Closing sales in home services can feel overwhelming and high-pressure. In every episode, we break down the key components of a successful sales conversation and guide you all the way to the close. From building a winning appointment structure to overcoming real-world objections, we cover it all. Whether you’re brand new or a seasoned pro, this show is your blueprint for selling with confidence and clarity.

Information

  • Creator
    Sam Wakefield
  • Years Active
    2019 - 2026
  • Episodes
    278
  • Rating
    Clean
  • Copyright
    © Copyright 2019-2025 Sam Wakefield | All rights reserved
  • Show Website
    Sales Training. Close It Now!

You Might Also Like