The Dental Marketing Secrets Podcast

Mark Thackeray
  • 4.9 (8)
  • Marketing
  • Updated Biweekly

Who else is sick and tired of paying for marketing and advertising that fails miserably to move the needle and leaves you frustrated, confused, and ready to write off marketing altogether? Enter...The Dental Marketing Secrets Podcast. Our mission is to be the ultimate source for ideas and tactics to grow your dental and ortho practice, allow you to serve a more patients, and leave a greater impact. And for more proven strategies to grow your practice, visit www.MarkThackeray.com

  1. 3d ago

    #128: Creating a Vision Worth Building

    Are you completely burnt out by the daily grind of running your dental practice? Do you have clear financial goals, but absolutely zero personal freedom? It’s time to stop running your office by default and start building by design. In Episode 128 of the Dental Marketing Secrets podcast, host Mark Thackeray reveals why traditional numerical benchmarks (like collections and production targets) aren't enough to build a fulfilling business. You need a highly specific operational vision that dictates what your ideal schedule, clinical mix, and lifestyle look like five years from today. In this video, you’ll discover: Why a vague business vision inevitably creates stressful, unpredictable results.The danger of letting insurance companies, marketing agencies, and casual foot traffic dictate your daily routine.4 diagnostic questions to map out your dream schedule and eliminate energy-draining procedures.How to build a highly profitable, 75% referral-based practice using the "Expectation vs. Delivery" formula.How to use a defined corporate vision as a strict filter for easier hiring, marketing, and clinical decisions.Watch to learn how to regain control of your time, maximize high-value specialty cases, and build a business that serves your life! If you enjoyed this episode, please take 30 seconds to drop us a rating and a review on Apple Podcasts or Spotify—it makes a huge difference in helping other practice owners discover these strategies! ... Want Marketing Help? Reach out to learn if we would be a good fit to help your practice: maria@markthackeray.com www.MarkThackeray.com

    28 min

  2. Jun 5

    #127: Getting AI to Recommend Your Practice

    Is your dental marketing strategy prepared for the age of artificial intelligence? In Episode 127 of the Dental Marketing Secrets podcast, host Mark Thackeray dives deep into Generative Engine Optimization (GEO) and explains how to get AI engines like ChatGPT, Gemini, and Google AI Overviews to recommend your practice. Shouting out local search expert Darren Shaw from Whitespark for these incredible insights, Mark breaks down why traditional keyword strategy is no longer enough. Modern patients are asking highly specific, conversational questions, and if you aren't feeding the digital machine the right data, your practice will be left behind. In this video, you'll discover: The core differences between classic SEO and modern GEO.Why having reviews ONLY on Google might limit your AI search visibility.How to use local press releases to train AI models to see you as an industry expert.The hidden power of data partnerships between search engines and platforms like Reddit.Simple steps to build an operational FAQ doc that targets hyper-specific local queries.Watch to learn how to future-proof your dental practice and maximize your digital authority! If you found this episode helpful, please leave us a 5-star review on Apple Podcasts or Spotify so we can keep bringing you actionable dental marketing strategies! ... Want Marketing Help? Reach out to learn if we would be a good fit to help your practice: maria@markthackeray.com www.MarkThackeray.com

    19 min

  3. May 29

    #126: The Data You See vs. The Data You Don’t See

    Are you about to cancel your dental marketing campaign because new patient numbers look low? Stop! You might be overlooking a major software blind spot. In Episode 126 of the Dental Marketing Secrets podcast, Mark Thackeray breaks down "The Data You See vs. The Data You Don't See" inside your dental practice. Discover why your practice management software (like Dentrix or EagleSoft) only tells a fraction of the story and how relying on it blindly can cause you to pull the plug on highly successful marketing funnels. In this video, you’ll discover: Why a drop in scheduled new patients doesn't always mean your ads are failing.The danger of making emotional business decisions based on incomplete metrics.How to track "invisible data" like missed calls, staff shortages, and front desk conversion rates.Why the numbers you CANNOT see are exactly where your practice is losing massive growth.Watch to learn how to audit your dental analytics like a pro and make precision adjustments to scale your office! If you found this actionable, please take a quick moment to leave us a review on Apple Podcasts or Spotify—it helps other dental practices find these strategies! ... Want Marketing Help? Reach out to learn if we would be a good fit to help your practice: maria@markthackeray.com www.MarkThackeray.com

    15 min

  4. May 22

    #125: Converting More Website Leads

    Are you spending money on dental SEO and Google Ads only to watch your website leads vanish? In Episode 125 of the Dental Marketing Secrets podcast, Mark Thackeray breaks down why dental practices don't have a lead generation problem—they have a follow-up problem. Learn the psychology of why dental leads don't book instantly and how your front office can use the "Speed to Lead" system to capture motivated patients within a 5-to-15 minute window. Key Takeaways: The real case study of a practice with 75 leads and low scheduling rates.Why "no response" from a patient doesn't mean "no interest."Mark's personal college business story about the power of the third follow-up.How to use texts, emails, and phone calls together to avoid communication gaps.Simple tools to reduce friction, like text-based scheduling and protected new patient slots.Stop wasting ad spend! Watch to learn how to treat your dental marketing like a winning laboratory experiment. If you enjoyed this episode, please leave us a review on Apple Podcasts or Spotify to help other practices find us! ... Want Marketing Help? Reach out to learn if we would be a good fit to help your practice: maria@markthackeray.com www.MarkThackeray.com

    26 min

  5. May 15

    #124: The Leverage Question - Growth with Less Effort

    In this episode, Mark Thackeray dives into a foundational question for any practice owner feeling the symptoms of burnout: What would need to be true for your practice to grow next year, even if you worked less? We discuss the concept of "Leverage"—the ability to scale your impact and revenue through systems rather than just raw effort. If you feel like you've reached a ceiling in your production, this shorter, "quick-hit" episode will help you identify the systems gaps and missed opportunities in your business. Key Takeaways: Moving from the "Scrappy" phase to the "Scaling" phase.Why more hours isn't the answer to more success.The three areas where you can apply leverage today.... Want Marketing Help? Reach out to learn if we would be a good fit to help your practice: maria@markthackeray.com www.MarkThackeray.com

    13 min

  6. May 8

    #123: The 40/40/20 Rule

    Why do some dental campaigns totally crush it while others completely flop, even when they look beautiful? On this episode, host Mark Thackeray introduces the 40/40/20 Rule, a framework from marketing legend Brian Kurtz. We dive into why the success of your next campaign depends significantly more on your audience and your offer than on your design or copy. Key Highlights: Defining "Direct Response" vs. "Branding."The breakdown of the 40/40/20 weighting.Why "The List" is the most valuable asset in your practice.Tactical tips for building a more powerful offer today.... Want Marketing Help? Reach out to learn if we would be a good fit to help your practice: maria@markthackeray.com www.MarkThackeray.com

    40 min

  7. May 1

    #122: Google Review Red Alert

    Google has quietly updated its review guidelines, and it's a "Red Alert" for dental practices! In Episode 122 of Dental Marketing Secrets, Mark Thackeray explains why your current review strategy might be getting your reviews deleted or your profile flagged. In this video, you’ll discover: Why you MUST stop rewarding staff for name-mentions in reviews.The "QR Code Trap" and why office Wi-Fi is killing your review count.The "Search-First" solution to boost SEO and ensure reviews stay live.How to build organic trust signals that Google loves.Don't put your practice at risk. Watch now to stay ahead of the new rules! ... Want Marketing Help? Reach out to learn if we would be a good fit to help your practice: maria@markthackeray.com www.MarkThackeray.com (https://markthackeray.com/)

    12 min

  8. Apr 24

    #121: The "Who, Not How" Practice

    Are you a dentist who accidentally created a second full-time job as a marketing coordinator? In this episode, Mark Thackeray breaks down the "Who Not How" concept by Dan Sullivan and Benjamin Hardy. Learn why your $500/hour production time is too valuable to spend on Facebook ads and SEO. Discover how to transition from an "operator" to a "visionary" by finding the right experts to handle your practice growth. Highlights: The hidden cost of DIY marketing.Defining your Unique Ability.The "Vacation Test" for your business.Why expertise is the ultimate shortcut to success. ... Want Marketing Help?  Reach out to learn if we would be a good fit to help your practice: maria@markthackeray.com www.MarkThackeray.com

    29 min
See All (128)

4.9
out of 5
8 Ratings

About

Who else is sick and tired of paying for marketing and advertising that fails miserably to move the needle and leaves you frustrated, confused, and ready to write off marketing altogether? Enter...The Dental Marketing Secrets Podcast. Our mission is to be the ultimate source for ideas and tactics to grow your dental and ortho practice, allow you to serve a more patients, and leave a greater impact. And for more proven strategies to grow your practice, visit www.MarkThackeray.com

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