Amazon Seller School, How to Sell on Amazon

Todd Welch
  • 4.9 (40)
  • MARKETING
  • UPDATED WEEKLY

Looking to build your Amazon empire or start a successful side hustle? Look no further than this podcast! With expert advice on how to sell on Amazon, you’ll learn the secrets of top Amazon sellers who are making millions in profit. From minimizing risk to maximizing profit, there are plenty of tips and tricks that make Amazon FBA wholesale one of the most lucrative online business opportunities out there. Host Todd has built his own business to over $3.5 million in sales per year and is on track for even greater success. Whether you’re a beginner or an experienced seller, this podcast has something for everyone. Tune in now and take your Amazon selling game to the next level!

  1. 1D AGO

    Amazon News: AI Search Manipulation, Agentic Ads & CTR Power Plays

    Amazon Sellers, AI is already shaping who wins visibility, and the rules are shifting fast. I’m breaking down how brands are gaming AI search, how Amazon Ads is wiring itself for agent-driven campaigns, and why clicks at the top of search matter more than ever.  This isn’t theory — it’s how traffic, ads, and competition are being restructured right now. Full News: https://amazonseller.school/ai-native-amazon-fees-fast-delivery-and-return-badges-reshaping-2026-seller-profitability/ How Brands Manipulate ChatGPT to Dominate AI Search Results https://ppc.land/how-brands-manipulate-chatgpt-to-dominate-ai-search-results/ Amazon Ads Opens a Beta Test for Its New MCP Server https://www.adexchanger.com/marketers/amazon-ads-opens-a-beta-test-for-its-new-mcp-server/ Chinese Seller Tax Pressure May Push More Off-Amazon Expansion https://www.linkedin.com/feed/update/urn:li:activity:7422315084645064704/ The Top-Clicked Product in Amazon Search Drives ~18–19% of Sales https://www.linkedin.com/posts/scott-needham-a8b39813_the-top-clicked-product-in-any-amazon-search-activity-7419592957869142016--OLP/ We’ll break down what this means for AI visibility, ad structure, and why winning the click is becoming the real battleground before conversion even starts.

    58 min

  2. JAN 30

    Amazon News: AI Traffic, TikTok Logistics & The New Amazon Moat

    Amazon sellers, the game is changing fast. Platforms are tightening control, AI is getting expensive, and logistics is turning into the real moat—not a back-office chore. Full News: https://amazonseller.school/amazon-news-logistics-shakeups-rising-fees-ai-shifts-and-what-sellers-must-do-now/ I’m breaking down what actually matters, what’s noise, and where the leverage is right now. We’ll cover: → TikTok Shop’s in-house logistics push and what it really means for 3PLs and your ops → How the latest TikTok Shop clarification changes fulfillment options for sellers → ChatGPT ads launching at “prime time TV” prices and where AI traffic actually makes sense → Why Amazon leads AI commerce traffic—and how its own AI blocks could help or quietly box sellers in → The $35 price point that unlocks more Amazon conversions → How to use Spring Sales Events to turn seasonal traffic into durable revenue, not one-off spikes I’ll connect the dots between logistics control, AI discovery, pricing psychology, and why Amazon’s fulfillment advantage is quietly becoming cross‑platform insurance. Links to topics we’ll cover: TikTok Shop Mandates In-House Logistics, Shaking Up 3PL and Seller Operations https://ppc.land/tiktok-shop-forces-sellers-into-logistics-ultimatum-that-could-destroy-3pl-businesses/ TikTok Shop Logistics Update Clarifies Fulfillment Options for Sellers https://www.linkedin.com/feed/update/urn:li:activity:7420201029004226560/ ChatGPT Ads Launch at Premium Prices https://www.thekeyword.co/news/openai-sets-early-chatgpt-ad-pricing-at-about-60-cpm Amazon Leads AI Commerce Traffic, But Its Own AI Blocks Could Backfire https://www.linkedin.com/feed/update/urn:li:activity:7421846979518820352/ The $35 Price Point That Can Unlock More Amazon Conversions https://www.linkedin.com/feed/update/urn:li:activity:7419417890304577536/ Spring Sales Events Playbook: How Sellers Can Turn Seasonal Traffic Into Revenue https://sellercentral.amazon.com/seller-forums/discussions/t/77a1de6f-31c2-4368-b2b6-7ced7ddd9d88

    1 hr

  3. JAN 23

    Amazon News: Fewer Sellers, Bigger Stakes & the AI Commerce Shift

    Amazon Sellers, the marketplace is thinning fast, but the ones left are getting stronger. Fewer new sellers, record Prime penetration, tariff pressure, and AI-driven shopping are colliding at once, and I’m breaking down what that really means for margins, visibility, and leverage in 2026.  If you sell on Amazon, this is about who survives, who scales, and who gets squeezed next. Full News: https://amazonseller.school/amazon-news-seller-shakeout-ai-shopping-wars-tariff-pressure-are-reshaping-2026/ Here's what were covering today: Amazon Seller Signups Collapse—But Survivors Are Winning Bigger Than Ever https://www.marketplacepulse.com/articles/amazon-seller-registrations-hit-decade-low-in-2025?utm_source=substack&utm_medium=email U.S. Amazon Prime Tops 200M Members—And Sellers Feel the Impact https://cirpamazon.substack.com/p/us-amazon-prime-membership-keeps?utm_source=post-email-title&publication_id=1011181&post_id=185116195&utm_campaign=email-post-title&isFreemail=true&r=pi2v&triedRedirect=true&utm_medium=email Google Unveils AI Shopping Protocol That Could Reshape Product Discovery https://techcrunch.com/2026/01/11/google-announces-a-new-protocol-to-facilitate-commerce-using-ai-agents/?utm_source=substack&utm_medium=email Amazon Pressures Suppliers After Tariff Cuts—Pricing Talks Begin https://www.reuters.com/business/retail-consumer/amazon-pushes-suppliers-cuts-ahead-supreme-court-tariff-ruling-ft-reports-2026-01-13/?utm_source=substack&utm_medium=email Should Sellers Optimize for AI Ads and Agentic Shopping? The Clock Is Ticking https://www.ecommercebytes.com/C/abblog/blog.pl?/pl/2026/1/1768832692.html Stop Treating Agentic AI Like a Helper — Give It the Job https://www.adweek.com/sponsored/stop-treating-agentic-ai-like-an-assistant/ We’ll unpack how consolidation, Prime scale, AI discovery, and supplier pressure are reshaping Amazon—and what disciplined sellers should do next to stay profitable while others quietly exit.

    52 min

  4. JAN 16

    Amazon News: Interactive Ads, Walmart’s Surge & High-Value Return Shock

    Amazon Sellers—today’s lineup hits every pressure point sellers are feeling right now. From interactive ads outperforming traditional video to Walmart rapidly closing the e-commerce gap, plus Amazon’s newest return policy gut-punch, this one matters.  Full News: https://amazonseller.school/amazon-news-major-policy-shifts-walmart-competition-and-new-seller-risks-this-week/ I’ll break down how each shift affects your margins, visibility, and seasonal strategy—especially with Valentine’s Day heating up. Let’s dig in live at 12PM Eastern. Interactive Video Ads Outperform Standard Formats Across the Funnel https://www.beet.tv/2026/01/interactive-video-ads-outperform-standard-formats-across-the-funnel-amazons-maggie-zhang.html Walmart Is Rapidly Closing the Online Sales Gap With Amazon https://www.pymnts.com/walmart/2026/walmarts-closing-the-amazon-online-sales-gap/ Amazon Drops High-Value Return Protections, Forcing Sellers to Rethink Pricing and Product Mix https://www.ecommercebytes.com/2026/01/14/amazon-removes-safeguard-for-sellers-of-high-value-items/ Drive More Valentine’s Day Sales With These Tips https://sellercentral.amazon.com/seller-forums/discussions/t/6926fe7b-ef70-45db-9e8e-8a00d19208e6 We’ll break down what each update means for your PPC, margins, returns, cross-channel positioning, and seasonal planning—so you can stay profitable while the platform keeps shifting under your feet.

    59 min

  5. JAN 9

    Amazon News: AI Hijacks, Bot Wars & TikTok’s Takeover

    Amazon Sellers, today’s headlines hit the core of where online commerce is headed. From AI systems scraping product data without consent to Amazon fighting (and maybe joining) agentic shopping bots, plus TikTok Shop swallowing social commerce and China tax rules shaking up global competition — this is one of the most consequential news cycles we’ve had all year.  Full News: https://amazonseller.school/amazon-news-ai-backlash-fba-visibility-issues-big-tariff-shifts-hitting-sellers/ Let’s break it all down. Amazon’s “Buy For Me” AI Sparks Backlash as Small Businesses Say Listings Are Being Hijacked https://www.valueaddedresource.net/amazon-buy-for-me-small-business-backlash/ Amazon’s Agentic Commerce Crossroads: Block the Bots or Partner With Them? https://www.techbuzz.ai/articles/amazon-s-agent-dilemma-block-ai-bots-or-join-them TikTok Shop Surges to Nearly 20% of All Social Commerce in 2025 https://www.emarketer.com/press-releases/tiktok-shop-makes-up-nearly-20-of-social-commerce-in-2025/ Chinese Online Retailers Warn New Tax Rules Could Be Devastating https://www.rswebsols.com/news/chinese-online-retailers-claim-new-tax-will-be-devastating/ The Vine Pricing Strategy Most Sellers Overlook https://www.linkedin.com/feed/update/urn:li:activity:7414324193506504704/ We’ll dig into how AI hijacking risks affect your brand, why bot-driven shopping is reshaping traffic, how TikTok is stealing the discovery funnel, how China’s tax overhaul could level the field, and the Vine strategy that can make or break your next product launch.

    1h 1m

  6. 12/19/2025

    Amazon News: AI Images Win, Faster Shipping & Consumer Pressure

    Amazon Sellers ⚡—the data is shifting fast, and the edge is moving to those who adapt early. AI visuals are outperforming humans, fast shipping is quietly taxing conversions, and consumer debt is reshaping how shoppers behave. I’m breaking down what’s noise, what’s signal, and where sellers can still pull ahead. 🧠📦 Full News: https://amazonseller.school/amazon-news-ai-listings-review-changes-shipping-shifts-and-the-new-rules-sellers-must-adapt-to/ AI Images for Amazon Sellers: Boost Clicks and Conversions https://amazonseller.school/ai-images-for-amazon-sellers-boost-clicks-and-conversions/ A Decade of E-Commerce Volatility Ends https://www.marketplacepulse.com/articles/a-decade-of-e-commerce-volatility-ends The Importance of Fast Shipping on Amazon https://www.linkedin.com/posts/isaac-gross-289818ba_the-importance-of-fast-shipping-on-amazon-activity-7406381522615742464-0OFN/ Household Debt Hits Record $18.6T as Delinquencies Remain Elevated https://thehill.com/business/5592278-household-debt-high-record-delinquencies/ We’ll unpack how these trends collide on your PDP, inside your ads, and at checkout—plus what smart sellers are doing right now to protect conversion, pricing power, and margin while others fall behind.

    59 min

  7. 12/12/2025

    Amazon News Live: Share-of-Voice, EU Fee Cuts & The End of Commingling

    Amazon Sellers, today’s lineup hits every corner of the marketplace: advertising, global fees, Chinese competition shifts, and one of the biggest FBA policy changes in years. From fixed-price brand protection to Europe’s price-war fee cuts and Beijing’s tightening tax grip, these updates reshape how we compete, spend, and stay compliant.  Full News: https://amazonseller.school/amazon-news-fba-overhaul-ad-evolution-fee-reductions-holiday-demand-trends/ Amazon introduces reserve share of voice for branded search https://ppc.land/amazon-introduces-reserve-share-of-voice-for-branded-search/ Amazon Cuts Seller Fees in Europe Amid Shein & Temu Price War https://www.reuters.com/business/retail-consumer/amazon-cuts-seller-fees-europe-shein-temu-price-war-2025-12-02/ Chinese Sellers Are Abandoning Mainland Registration https://www.marketplacepulse.com/articles/chinese-sellers-are-abandoning-mainland-registration Amazon to End FBA Commingling: What You Need to Know https://amazonstoragepros.com/amazon-to-end-fba-commingling-what-you-need-to-know/ We’ll cover how these changes impact your margins, listing control, ad strategy, and the competitive landscape heading into 2026—plus the hidden implications Amazon isn’t spelling out in the announcement pages.

    56 min

  8. 12/05/2025

    Amazon News: Cyber Week Wins, AI Agents Rise & 2026 FBA Reality Check

    Amazon Sellers, this week’s stories reveal a marketplace shifting faster than most sellers can react. AI-driven shoppers, new compliance pressure, and Amazon’s 2026 fee structure are all converging as Cyber Week numbers point to a massive holiday season. I’ll break down what actually matters for your margins, visibility, and survival as we head into peak Q4. Full News: https://amazonseller.school/amazon-news-huge-cyber-week-gains-ai-shopping-bots-major-amazon-updates/ Cyber Week Recap: Online Sales Climb 5%, In-Store Shopper Visits Increase 3% https://www.retailtouchpoints.com/features/industry-insights/cyber-week-recap-online-sales-climb-5-in-store-shopper-visits-increase-3 Tech Giants Build Synthetic Amazon, Gmail for AI Training https://www.webpronews.com/tech-giants-build-synthetic-amazon-gmail-for-ai-training/ Lawmakers Urge Amazon and FTC for Clearer Product Origin Labeling https://thefederalnewswire.com/stories/676497983-lawmakers-urge-amazon-and-ftc-for-clearer-product-origin-labeling Amazon 2026 FBA Fees: What Sellers Need to Know https://sellerengine.com/amazon-2026-fba-fees/ We’ll cover how AI traffic shifts buyer behavior, what new compliance rules could mean for your account, and how to prepare for Amazon’s 2026 fee shakeup before it eats into Q1 profitability.

    1 hr
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4.9
out of 5
40 Ratings

About

Looking to build your Amazon empire or start a successful side hustle? Look no further than this podcast! With expert advice on how to sell on Amazon, you’ll learn the secrets of top Amazon sellers who are making millions in profit. From minimizing risk to maximizing profit, there are plenty of tips and tricks that make Amazon FBA wholesale one of the most lucrative online business opportunities out there. Host Todd has built his own business to over $3.5 million in sales per year and is on track for even greater success. Whether you’re a beginner or an experienced seller, this podcast has something for everyone. Tune in now and take your Amazon selling game to the next level!

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