Breaking B2B - SaaS Marketing and B2B Marketing Podcast

. A must listen for anyone looking to gain an edge in the business world. Sam always brings his A-game when interviewing guests. I know, because I was a guest recently. Seriously though, his podcast is thought provoking, interestig, and fun.

The episode with Samu Kovács on SaaS marketing for 2026 was fantastic. It laid out such a clear blueprint for combining SEO, YouTube, and LinkedIn. But it also made me realize what's missing from so many strategies. I've worked with brands that have this exact engine running, yet they struggle to connect because there’s no human element. It’s all tactics, no trust. This conversation perfectly framed the "what," and it highlights the need for the "who" behind the content. Sam's ability to get to the core of these strategic shifts is why I keep listening. A must-listen for any B2B marketer feeling like their content is falling flat.

One of my favorite B2B marketing podcasts — I feel like Sam covers a ton of relevant topics that help me up my game as a marketer.

The combination of interviews and teaching provides variety and the opportunity to learn from Sam and his guests. I’ve learned a number of good tips about SEO and marketing.