Breaking B2B - SaaS Marketing and B2B Marketing Podcast

Sam Dunning
  • 4.8 (23)
  • Marketing
  • Semiweekly

Break free from sh*t SaaS and b2b marketing. Join 1000s of legends tuning in weekly. No background stories, BS or fluff. Tactical interviews with marketing leaders & practitioners. And solo episodes with specific strategies you can apply to your SaaS or b2b business today. Voted a Top 10 B2B Marketing Podcast by Cognism, Fame, Goldcast, B2B Marketing World and more. Try the daily newsletter and apply to work with us: https://www.breakingb2b.com/ Topics covered: SaaS marketing, b2b marketing, demand generation, inbound marketing, web design, SEO, digital marketing, revenue operations, outbound sales, B2B growth, go to market strategy (GTM)

  1. 1d ago

    #507 Watch me build a $11.9M SaaS AI SEO strategy in 23 minutes

    → Book a call to grow your revenue with AI SEO: https://www.breakingb2b.com/book-a-call → Grab the free "90 days to revenue" AI SEO playbook: http://breakingb2b.com/playbook   Episode #507 - In this pod episode, Sam gives you his Lavender AI SEO strategy. Lavender is an AI sales email tool pulling in an estimated $11.9M a year, whose Google traffic has fallen by an estimated 94%! Using Ahrefs data, Sam show why most of that drop came from people searching for the lavender plant, and how little Lavender actually ranks for once those searches are gone. He also contrasts how often ChatGPT and Gemini cite Lavender’s pages against competitors like Instantly. Then he walks through the 3 steps he'd take to get Lavender booking demos from  Google + AI search. Copy this for your own SaaS!   Sam lets you in on:  👉  The process Breaking B2B uses for 50+ B2B SaaS companies 👉  Top AI search competitor analysis 👉  The real visibility gap + 94% traffic drop explained 👉  How to consolidate your websites 👉  Finding easy wins with keyword difficulty 👉  How to use proprietary data for a solid foundation    Check out our links for more high value content:   👉 Our Website  https://www.breakingb2b.com/ 👉 LinkedIn https://www.linkedin.com/in/samdunning/ 👉 Breaking B2B podcast (top 2.5% b2b marketing show) >  https://www.breakingb2b.com/blog 👉 Daily newsletter (Grab my 90 days to revenue from B2B/SaaS SEO playbook) > https://www.breakingb2b.com/newsletter   If you enjoyed this content, do please subscribe to my channel!

  2. 3d ago

    #506 How I Automate SEO & AEO With Claude Code (Copy This)

    → Book a call to grow your revenue with AI SEO: https://www.breakingb2b.com/book-a-call → Grab the free "90 days to revenue" AI SEO playbook: http://breakingb2b.com/playbook   Episode #506 - In this episode Sam tells you how he & the team use Claude to covert sales call transcripts into a FULL AI SEO content plan. He mines actual buyer conversations for their pain points, objections, competitor mentions, and the exact language prospects use, then maps those signals to high-intent keywords (rather than starting with keywords like traditional SEO). Learn Sam's full Claude code process:  Sam gives up:  👉 Why you should start with sales calls (& not keywords)👉 Why AI search is so different (Buyer language beats volume)👉 Simple guide for uploading transcripts to Claude.👉 How to connect your call tool via MCP.👉 His one prompt for Call + Ahrefs MCPs    Check out our links for more high value content:   👉 Our Website  https://www.breakingb2b.com/ 👉 LinkedIn https://www.linkedin.com/in/samdunning/ 👉 Breaking B2B podcast (top 2.5% b2b marketing show) >  https://www.breakingb2b.com/blog 👉 Daily newsletter (Grab my 90 days to revenue from B2B/SaaS SEO playbook) > https://www.breakingb2b.com/newsletter   If you enjoyed this content, do please subscribe to my channel!

  3. 6d ago

    #505 5 AI SEO Strategies to Get You Ahead of 99% of SaaS

    → Book a call to grow your revenue with AI SEO: https://www.breakingb2b.com/book-a-call → Grab the free "90 days to revenue" AI SEO playbook: http://breakingb2b.com/playbook   Episode #505 - In this one Sam is going to give you 5 super easy strategies that you can implement instantly. These will get you get you ahead of 99% of your competitors in the SaaS space who are trying to get cited by ChatGPT. There's a big reveal that will be sure to surprise you! - Here we go:   Sam serves you with:  👉  How to boost SEO with Sales Call Analysis 👉  Why you should focus on building out fresh Commercial Pages 👉  Easily outranking your competitors right now 👉  Using YouTube to leverage AI Visibility 👉  The aspects of Technical SEO you need to focus on 1st   Check out our links for more high value content:   👉 Our Website  https://www.breakingb2b.com/ 👉 LinkedIn https://www.linkedin.com/in/samdunning/ 👉 Breaking B2B podcast (top 2.5% b2b marketing show) >  https://www.breakingb2b.com/blog 👉 Daily newsletter (Grab my 90 days to revenue from B2B/SaaS SEO playbook) > https://www.breakingb2b.com/newsletter   If you enjoyed this content, do please subscribe to my channel!

  4. Oct 12

    #504 Rank Your SaaS #1 SO Fast People Think You Hacked Google

    → Book a call to grow your revenue with AI SEO: https://www.breakingb2b.com/book-a-call → Grab the free "90 days to revenue" AI SEO playbook: http://breakingb2b.com/playbook   Episode #504 - 'They' tell you it takes 6-12 months to get a SaaS to the top of Google. What if I tell you 'they' are wrong?  AdLib got straight to top of page 1 in just 30 days by targeting the precise words their buyers were Googling. In this episode, Sam shows you the 4 quickest ways to get your SaaS ranking right at the top of Google. You can get started today with the content you already have...so what are you waiting for - Let's do it!   Sam gets in to:  👉 Your fastest win is a page you've already written 👉  Why you should chase “alternatives,” “best,” and “versus” searches (as those are YOUR buyers). 👉 The 5 quick technical fixes you should focus on first. 👉 Why 100 niche searches beat 10,000 'how-to' enquires. 👉 How to hit page 1 for competitor searches in just 30 days!   Check out our links for more high value content:   👉 Our Website  https://www.breakingb2b.com/ 👉 LinkedIn https://www.linkedin.com/in/samdunning/ 👉 Breaking B2B podcast (top 2.5% b2b marketing show) >  https://www.breakingb2b.com/blog 👉 Daily newsletter (Grab my 90 days to revenue from B2B/SaaS SEO playbook) > https://www.breakingb2b.com/newsletter   If you enjoyed this content, do please subscribe to my channel!

  5. Oct 10

    #503 The Best LinkedIn Ads Strategy in 2026

    → Book a call to grow your revenue with AI SEO: https://www.breakingb2b.com/book-a-call → Grab the free "90 days to revenue" AI SEO playbook: http://breakingb2b.com/playbook   Episode #503 - Mastering LinkedIn Ads: The Blueprint for B2B Success! What does a LinkedIn ads playbook look like when it actually works? John Stewart of Min Maxed Media shares the exact approach he uses for clients right now with Sam. They cover who the playbook isn't aimed at,  why the best ads don’t actually look like ads, plus the single checkbox that blew a $5k budget - Don't miss this one!   Here's what Sam & John give you in this episode: 👉  LinkedIn Ads: Debunking Misconceptions 👉  Target ICP with Professional Demographics 👉  Why Corporate Ads Lose to Meme-Style Retargeting 👉  Hot Ad Spend Strategies for New Campaigns   You can find John on LinkedIn here: https://uk.linkedin.com/in/johnstewart88 Min Maxed Media https://minmaxedmedia.com/   Check out our links for more high value content:   👉 Our Website  https://www.breakingb2b.com/ 👉 LinkedIn https://www.linkedin.com/in/samdunning/ 👉 Breaking B2B podcast (top 2.5% b2b marketing show) >  https://www.breakingb2b.com/blog 👉 Daily newsletter (Grab my 90 days to revenue from B2B/SaaS SEO playbook) > https://www.breakingb2b.com/newsletter   If you enjoyed this content, do please subscribe to my channel!

  6. Oct 1

    #502 A $1.5M B2B SEO Strategy (Copy This)

    → Book a call to grow your revenue with AI SEO: https://www.breakingb2b.com/book-a-call → Grab your free "90 days to revenue" AI SEO playbook: http://breakingb2b.com/playbook   Episode #502 -  Samu Kovacs, founder of KS Media (a $1.5M ARR agency running 45+ B2B YouTube channels), joins Sam to go through the exact AI SEO system they've both been running together, so you can copy it for your own SaaS or B2B business!    Here's what's covered in this one:   👉 Research first > Feed sales calls, ICP details + competitor intel into AI to get keywords, content + messaging. 👉 Bulk up your site > Build more high-quality pages to hook more buyers. 👉 Write "best of" listicles > Use money keyword, comparison tables, add 5+ internal links. 👉 Swap listicles with partners > Who serve the same ICP without competing. 👉 Results in two months! > showing up in Google AI Overviews and around 3rd or 4th in LLM recommendations. 👉 Earn 3rd-party citations > Outreach to sites you find with AI search to land top placements + backlinks.   Samu's LinkedIn: https://hu.linkedin.com/in/samu-kovacs   Check out our links for more high value content:   👉 Our Website  https://www.breakingb2b.com/ 👉 LinkedIn https://www.linkedin.com/in/samdunning/ 👉 Breaking B2B podcast (top 2.5% b2b marketing show) >  https://www.breakingb2b.com/blog 👉 Daily newsletter (Grab my 90 days to revenue from B2B/SaaS SEO playbook) > https://www.breakingb2b.com/newsletter   If you enjoyed this content, do please subscribe to my channel!

  7. Sep 24

    #501 A $100M SaaS AI SEO Strategy (Steal This Now!)

    → Book a call to grow your revenue with AI SEO: https://www.breakingb2b.com/book-a-call → Grab the free "90 days to revenue" AI SEO playbook: http://breakingb2b.com/playbook   Episode #501 - Sam opens up about Gamma, the SaaS company that just crossed $100M/year, and their head of growth handing over the AI SEO playbook that helped get them there. Sam breaks it all down for you into a bitesized nuggets you can steal, and help you get more of your demos from buyers using ChatGPT over Google. Numbers crunched: How Chattermill went from 20% > 80% AI mentions, how Kubaru achieved 60% of new leads from organic search, and what was done to climb MarqVision's demos in just 6 weeks!   Here's what we cover:   👉 How to build pages AI will actually quote  👉 How to pick the AI-Searches you can win 👉 Why every AI tool needs its own playbook 👉 How to tell if AI search is actually booking demos 👉 What to do to keep your citations alive     Check out our links for more high value content:   👉 Our Website  https://www.breakingb2b.com/ 👉 LinkedIn https://www.linkedin.com/in/samdunning/ 👉 Breaking B2B podcast (top 2.5% b2b marketing show) >  https://www.breakingb2b.com/blog 👉 Daily newsletter (Grab my 90 days to revenue from B2B/SaaS SEO playbook) > https://www.breakingb2b.com/newsletter   If you enjoyed this content, do please subscribe to my channel!

  8. Sep 15

    #500 My $4,000,000 B2B Content Strategy (Full Breakdown)

    → Book a call to grow your revenue with AI SEO: https://www.breakingb2b.com/book-a-call → Grab the free "90 days to revenue" AI SEO playbook: http://breakingb2b.com/playbook   Episode #500 - We're still here; 500 episodes later! Thanks so much to all listeners to the pod, it's been a wild ride, thanks for being there with us! 🥳. This week, regular contributor Samu Kovács is here with Sam to go over the full content strategy that got Breaking B2B up to $4M p/y. We cover AI SEO, LinkedIn, YouTube, organic + paid ads, and crucially, how they all contribute towards a virtuous circle of growth.    Here we go, let's get stuck in > 👉 The 3-channel system driving $4M/year in inbound👉 How to mine sales calls to find your "money prompts" for AI-search👉 What content actually gets cited by ChatGPT & Claude (& how to out-rank it)👉 The LinkedIn posting + paid amplification combo to land booked calls👉 How to convert 1 YouTube vid into a full content flywheel👉 Why taking a bet on an influencer partnerships can earn huge trust    Check out our links for more high value content:   👉 Our Website  https://www.breakingb2b.com/ 👉 LinkedIn https://www.linkedin.com/in/samdunning/ 👉 Breaking B2B podcast (top 2.5% b2b marketing show) >  https://www.breakingb2b.com/blog 👉 Daily newsletter (Grab my 90 days to revenue from B2B/SaaS SEO playbook) > https://www.breakingb2b.com/newsletter   If you enjoyed this content, do please subscribe to my channel!

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4.8
out of 5
23 Ratings

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Break free from sh*t SaaS and b2b marketing. Join 1000s of legends tuning in weekly. No background stories, BS or fluff. Tactical interviews with marketing leaders & practitioners. And solo episodes with specific strategies you can apply to your SaaS or b2b business today. Voted a Top 10 B2B Marketing Podcast by Cognism, Fame, Goldcast, B2B Marketing World and more. Try the daily newsletter and apply to work with us: https://www.breakingb2b.com/ Topics covered: SaaS marketing, b2b marketing, demand generation, inbound marketing, web design, SEO, digital marketing, revenue operations, outbound sales, B2B growth, go to market strategy (GTM)

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