Breaking B2B - SaaS Marketing and B2B Marketing Podcast

Sam Dunning
  • 4.8 (22)
  • MARKETING
  • UPDATED WEEKLY

Break free from sh*t SaaS and b2b marketing. Join 1000s of legends tuning in weekly. No background stories, BS or fluff. Tactical interviews with marketing leaders & practitioners. And solo episodes with specific strategies you can apply to your SaaS or b2b business today. Voted a Top 10 B2B Marketing Podcast by Cognism, Fame, Goldcast, B2B Marketing World and more. Try the daily newsletter and apply to work with us: https://www.breakingb2b.com/ Topics covered: SaaS marketing, b2b marketing, demand generation, inbound marketing, web design, SEO, digital marketing, revenue operations, outbound sales, B2B growth, go to market strategy (GTM)

  1. 1D AGO

    #480 The NEW Way to Do Outbound in 2026

    📞 Wanna know how to use SEO + GEO to generate revenue right now? Book a call here: Book a call   ►  In this week's podcast Sam talks to Charlotte Cailleaux @ EventsAir. Cailleaux discloses what is actually working for B2B and SaaS outbound sales right now! Learn how to get your messaging tight, and the activities that are worthy of your time across all channels. There's everything here to use a complete playbook for sales and marketing in 2026!   Charlotte & Sam Cover: 👉   Targeting, Timing + Messaging - Mastering Outbound Sales! 👉   Extracting Sales Insights with ChatGPT 👉   Building Long-Term Customer Relationships 👉   How to Stand Out with Content Marketing 👉   Targeting Event Professionals (Post-Event)   →  You can find Charlotte Cailleaux here on LI : LinkedIn   📕 Grab the 90 days to revenue guide from our SEO playbook   👉 Website 👉 LinkedIn 👉 Breaking B2B podcast (top 2.5% b2b marketing show) 👉 Daily newsletter (unlock 4 weird b2b gifts instantly)   If you this content was helpful, subscribe to the channel! ====================== 🔥 Apply to work with Sam for Web Design / SEO / Podcast Production / B2B Marketing Consulting 🔗 breakingb2b.com ====================== ✅ *Subscribe to Sam's Youtube Channel* 🔗 YouTube 💙 *Follow Sam on LinkedIn* 🔗 LinkedIn 🎧 *Breaking B2B - B2B Marketing & Demand Generation Podcast* 🔗 BreakingB2B Podcast 📧 *Try Sam's B2B marketing tips daily newsletter* 🔗Breaking B2B Newsletter ======================

    31 min

  2. MAR 23

    #479 A $1.5M SaaS SEO Strategy (Full Breakdown)

    📞 Wanna use SEO to generate revenue?  Book a call   ► In this week's podcast episode Sam explains how the B2B SaaS tool 'Fibbler', went from ZERO to $500K MMR in only 15 months! There's a huge amount of ground covered here & Sam really gets in to the details.    Learn the strategy that drives sign-ups and demos fast:    👉 How to optimize Existing Content for SEO & AI Search 👉 Exploiting bottom funnel money pages 👉 Control The AI Search Narrative - Share Your Pricing Openly! 👉 Fibbler's SEO Strategy: How To Target High-Intent Keywords 👉  Listicle-Based Articles Boost SEO with External Listicle Placements 👉  Controlling AI Search Narrative for SaaS Growth   ► Fibbler is here: www.fibbler.co   📕 Grab the 90 days to revenue guide from our SEO playbook   👉 Website   👉 LinkedIn   👉 Breaking B2B podcast (top 2.5% b2b marketing show)   👉 Daily newsletter (unlock 4 weird b2b gifts instantly)   If you liked this content, subscribe to the channel! ====================== 🔥 Apply to work with Sam for Web Design / SEO / Podcast Production / B2B Marketing Consulting 🔗 breakingb2b.com ====================== ✅ *Subscribe to Sam's Youtube Channel* 🔗 YouTube 💙 *Follow Sam on LinkedIn* 🔗 LinkedIn 🎧 *Breaking B2B - B2B Marketing & Demand Generation Podcast* 🔗 BreakingB2B Podcast 📧 *Try Sam's B2B marketing tips daily newsletter* 🔗Breaking B2B Newsletter

    30 min

  3. MAR 17

    #478 The Best SaaS Marketing Strategy for 2026

    📞 Wanna use SEO to generate revenue?  Book a call   ► In this week's podcast episode Sam exposes the best B2B SaaS marketing strategy he can give you right now. He hits 3 major channels (SEO, YouTube, and LinkedIn) and explains exactly how to use them to drive pipeline consistently and keep your B2B SaaS in the minds of high ACV buyers as they conduct  research on the pathway to purchasing. Sam hits these golden touch points:  👉 Why this trio of marketing strategies are so powerful! 👉 How to best integrate the 3 channels for maximum impact 👉  Using LinkedIn for brand awareness  👉  Leverage YourTube for trust + engagement   📕 Grab the 90 days to revenue guide from our SEO playbook   👉 Website   👉 LinkedIn   👉 Breaking B2B podcast (top 2.5% b2b marketing show)   👉 Daily newsletter (unlock 4 weird b2b gifts instantly)   If you liked this content, subscribe to the channel! ====================== 🔥 Apply to work with Sam for Web Design / SEO / Podcast Production / B2B Marketing Consulting 🔗 breakingb2b.com ====================== ✅ *Subscribe to Sam's Youtube Channel* 🔗 YouTube 💙 *Follow Sam on LinkedIn* 🔗 LinkedIn 🎧 *Breaking B2B - B2B Marketing & Demand Generation Podcast* 🔗 BreakingB2B Podcast 📧 *Try Sam's B2B marketing tips daily newsletter* 🔗Breaking B2B Newsletter

    24 min

  4. MAR 6

    #477 SaaS SEO is About to Change in 2026 (and nobody even realizes)

    📞 Wanna use SEO to generate revenue?  Book a call   ► In this week's podcast episode Sam dissects the latest SEO traffic data that shows a small dip of just 2.5%, and not the 25% as prophesied by the doomsayers! - Fear not, SEO isn't dead yet! Sam dived deep in to the real changes that AI search has heralded in 2026, and how you can ensure your B2B SaaS is strategically placed to funnel pipeline from the LLMs + Google!   Here's what Sam covers:    👉  How & Why Google is still dominant for search 👉  SEO + AI Search: The perfect B2B & SaaS Marketing organism!  👉  How to use AI Search to drive qualified leads 👉  Debunking Google's AI Overviews Myths!   📕 Grab the 90 days to revenue guide from our SEO playbook   👉 Website   👉 LinkedIn   👉 Breaking B2B podcast (top 2.5% b2b marketing show)   👉 Daily newsletter (unlock 4 weird b2b gifts instantly)   If you liked this content, subscribe to the channel! ====================== 🔥 Apply to work with Sam for Web Design / SEO / Podcast Production / B2B Marketing Consulting 🔗 breakingb2b.com ====================== ✅ *Subscribe to Sam's Youtube Channel* 🔗 YouTube 💙 *Follow Sam on LinkedIn* 🔗 LinkedIn 🎧 *Breaking B2B - B2B Marketing & Demand Generation Podcast* 🔗 BreakingB2B Podcast 📧 *Try Sam's B2B marketing tips daily newsletter* 🔗Breaking B2B Newsletter

    22 min

  5. FEB 24

    #476 This Cold Email Strategy Makes $3M/yr (Copy This)

    📞 Wanna know how to use SEO + GEO to generate revenue right now? Book a call here: Book a call   ► How's your email game? Sam talks to Frank Sondors who shares some white hot cold email tips and tricks to fire up your outbound strategy! Frank & Sam Cover: 👉  How to 10x your Acquisition Strategy 👉  How to warm up your audience before connection  👉  Referencing real world events in your Cold Emails 👉  Should you be using AI Agents? 👉  Brand recall & personal branding   →  You can find Frank Sondors here on LI : LinkedIn →  Salesforge: Link   📕 Grab the 90 days to revenue guide from our SEO playbook   👉 Website 👉 LinkedIn 👉 Breaking B2B podcast (top 2.5% b2b marketing show) 👉 Daily newsletter (unlock 4 weird b2b gifts instantly)   If you this content was helpful, subscribe to the channel! ====================== 🔥 Apply to work with Sam for Web Design / SEO / Podcast Production / B2B Marketing Consulting 🔗 breakingb2b.com ====================== ✅ *Subscribe to Sam's Youtube Channel* 🔗 YouTube 💙 *Follow Sam on LinkedIn* 🔗 LinkedIn 🎧 *Breaking B2B - B2B Marketing & Demand Generation Podcast* 🔗 BreakingB2B Podcast 📧 *Try Sam's B2B marketing tips daily newsletter* 🔗Breaking B2B Newsletter ======================

    39 min

  6. FEB 16

    #475 RIP Cold Email: Here’s What Works Now

    📞 Wanna use SEO to generate revenue?  Book a call   ► In today's episode Sam gets to the heart of why cold outreach is getting harder and harder to drive a consistent, sustainable flow of qualified leads for B2B and SaaS companies in 2026.   Here's what we cover:  👉 Exactly why cold outreach is failing many B2B + SaaS Companies 👉 How to shift from cold outreach to organic inbound 👉 Unlocking the AI Search secrets that will attract your dream clients 👉 Client acquisition - what works right now 👉 Buyer intent & understanding your audience 👉 Focusing on bottom-of-funnel SEO strategies   📕 Grab the 90 days to revenue guide from our SEO playbook   👉 Website   👉 LinkedIn   👉 Breaking B2B podcast (top 2.5% b2b marketing show)   👉 Daily newsletter (unlock 4 weird b2b gifts instantly)   If you liked this content, subscribe to the channel! ====================== 🔥 Apply to work with Sam for Web Design / SEO / Podcast Production / B2B Marketing Consulting 🔗 breakingb2b.com ====================== ✅ *Subscribe to Sam's Youtube Channel* 🔗 YouTube 💙 *Follow Sam on LinkedIn* 🔗 LinkedIn 🎧 *Breaking B2B - B2B Marketing & Demand Generation Podcast* 🔗 BreakingB2B Podcast 📧 *Try Sam's B2B marketing tips daily newsletter* 🔗Breaking B2B Newsletter

    15 min

  7. FEB 10

    #474 I Built a Full B2B SEO Strategy in 11 Minutes (LIVE)

    📞 Wanna know how to use SEO + GEO to generate revenue right now? Book a call here: Book a call   ►  Sam gets technical with Samu Kovacs. Learn how to use SEO most effectively to identify your ideal customer profile. Then use this data to tailor your SEO strategy more effectively.   We cover: 👉  Using Long-Tail Keywords for your Niche Market 👉  Targeting Low-Volume, High-Intent Keywords for SaaS 👉  Boosting SEO with your Long-Tail Keywords 👉  Building your Money Keyword Matrix 👉  Understanding Your Ideal Customer Profile (ICP)   →  You can find Samu Kovacs on LI here: LinkedIn   📕 Grab the 90 days to revenue guide from our SEO playbook   👉 Website 👉 LinkedIn 👉 Breaking B2B podcast (top 2.5% b2b marketing show) 👉 Daily newsletter (unlock 4 weird b2b gifts instantly)   If you this content was helpful, subscribe to the channel! ====================== 🔥 Apply to work with Sam for Web Design / SEO / Podcast Production / B2B Marketing Consulting 🔗 breakingb2b.com ====================== ✅ *Subscribe to Sam's Youtube Channel* 🔗 YouTube 💙 *Follow Sam on LinkedIn* 🔗 LinkedIn 🎧 *Breaking B2B - B2B Marketing & Demand Generation Podcast* 🔗 BreakingB2B Podcast 📧 *Try Sam's B2B marketing tips daily newsletter* 🔗Breaking B2B Newsletter ======================

    11 min

  8. JAN 27

    #473 How This 19-Year-Old Built a $50k/Month B2B Business

    📞 Wanna know how to use SEO + GEO to generate revenue right now? Book a call here: Book a call   ► Want to know how to scale up your B2B business incredibly quickly? Sam talks to a fresh-faced Samu Kovacs who has done just that, netting $50k/Month in record time!   Samu's strategy includes:   👉   The push you need to take action 👉   Using case studies to chain high profile clients 👉   Dominate your niche - freelancing to build your portfolio  👉   Overcoming bottlenecks with the right partners 👉   Building your brand through organic content 👉   How word of mouth can drive growth    →  You can find Samu Kovacs on LI here: LinkedIn   📕 Grab the 90 days to revenue guide from our SEO playbook   👉 Website 👉 LinkedIn 👉 Breaking B2B podcast (top 2.5% b2b marketing show) 👉 Daily newsletter (unlock 4 weird b2b gifts instantly)   If you this content was helpful, subscribe to the channel! ====================== 🔥 Apply to work with Sam for Web Design / SEO / Podcast Production / B2B Marketing Consulting 🔗 breakingb2b.com ====================== ✅ *Subscribe to Sam's Youtube Channel* 🔗 YouTube 💙 *Follow Sam on LinkedIn* 🔗 LinkedIn 🎧 *Breaking B2B - B2B Marketing & Demand Generation Podcast* 🔗 BreakingB2B Podcast 📧 *Try Sam's B2B marketing tips daily newsletter* 🔗Breaking B2B Newsletter ======================

    17 min
See All (481)

4.8
out of 5
22 Ratings

About

Break free from sh*t SaaS and b2b marketing. Join 1000s of legends tuning in weekly. No background stories, BS or fluff. Tactical interviews with marketing leaders & practitioners. And solo episodes with specific strategies you can apply to your SaaS or b2b business today. Voted a Top 10 B2B Marketing Podcast by Cognism, Fame, Goldcast, B2B Marketing World and more. Try the daily newsletter and apply to work with us: https://www.breakingb2b.com/ Topics covered: SaaS marketing, b2b marketing, demand generation, inbound marketing, web design, SEO, digital marketing, revenue operations, outbound sales, B2B growth, go to market strategy (GTM)

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