To The Point - Home Services Podcast

RYNO Strategic Solutions
  • 4.9 (212)
  • MARKETING
  • UPDATED WEEKLY

The Home Services podcast that gets to the point, with solutions to help your service company grow. Our focus is to help HVAC, Plumbing, Electrical, Roofing, etc. companies learn how to grow their companies with marketing & operational solutions.

  1. 1D AGO

    Dan Martell: How to Grow Your Business SO Fast it Feels Like CHEATING

    Thank you to our Sponsors! Basic Capital: https://basiccapital.com/tothepoint Chiirp: https://chiirp.com/ Contractor Commerce: https://www.contractorcommerce.com/ryno/ Bluon: https://www.bluon.com/get-demo?referral_code=ToThePoint Avoca.ai: https://avoca.ai/r/tothepoint In this short but powerful episode of To The Point Home Services, Chris Yano shares one of his favorite business podcasts—an episode by Dan Martell, author of Buy Back Your Time. If you’re a business owner feeling stretched thin, stuck doing $10/hour tasks, or wondering how to scale without burning out, this episode is a must-listen. Chris breaks down why Dan Martell’s framework hit home for him, how it exposed gaps in his own processes, and why these lessons are especially relevant for home service business owners. Dan then lays out a step-by-step playbook on scaling faster by focusing on cash flow, building systems (not just plans), buying back your time, removing bottlenecks, hiring better talent, and staying in your zone of genius. This episode is packed with practical insights you can apply immediately—whether you’re just starting out or already running a growing company. Key Topics CoveredWhy focusing on cash over perfection accelerates growthHow to create offers that are hard to say no toBuilding marketing systems that generate predictable leadsAuditing your time and calculating your buyback rateEliminating bottlenecks that slow down your businessReplacing yourself and scaling without adding more hoursImproving retention, sales, and team performanceStaying in your zone of genius as a business owner⏱ Timecodes00:00 – Why Chris is sharing this episode 01:00 – Buy Back Your Time & valuing your hours 02:20 – Dan Martell: How to scale fast (intro) 03:02 – Focus on cash, not perfection 03:25 – Building irresistible offers 04:53 – Marketing systems vs. marketing plans 06:11 – Auditing your day & buying back time 08:02 – Rebuilding your calendar for growth 08:39 – Deleting bottlenecks in your business 10:20 – Replacing yourself & leveraging an EA 11:00 – Hiring, talent velocity & people plans 13:33 – Fixing retention and increasing LTV 15:19 – Scaling sales without scaling yourself 17:04 – Staying in your zone of genius 18:15 – What winning actually feels like Resources & Mentions📘 Buy Back Your Time by Dan Martell - https://www.danmartell.com/books/📲 Follow Dan Martell on Instagram: @danmartell👉 DM him “EA YouTube” for his Executive Assistant playbook (mentioned in the episode)Call to ActionIf this episode brought you value: 👍 Like the video💬 Comment with your biggest takeaway🔔 Subscribe to To The Point Home Services for more real-world business insights📤 Share this episode with another business owner who needs to hear it Thanks for listening—and remember, scaling doesn’t have to feel hard. Sometimes, done right, it really does feel like cheating. 🚀

    19 min

  2. JAN 27

    The Leadership Gap Costing Contractors the Best Young Talent

    Thank you to our Sponsors! Basic Capital: https://basiccapital.com/tothepoint Chiirp: https://chiirp.com/ Contractor Commerce: https://www.contractorcommerce.com/ryno/ Bluon: https://www.bluon.com/get-demo?referral_code=ToThePoint Avoca.ai: https://avoca.ai/r/tothepoint In this episode of To The Point Home Services, Chris Yano sits down with Chad Peterman to have a real, no-BS conversation about one of the biggest challenges facing home service businesses today: attracting, motivating, and retaining younger technicians. They dive deep into what actually matters to the next generation of talent, why money alone isn’t enough anymore, and how leadership, training, accountability, and culture must evolve to keep great people long-term. From structured career paths and KPIs to feedback loops, praise, and realistic expectations, this episode is packed with actionable insights for owners, managers, and leaders in the trades. If you’re struggling with technician turnover, engagement, or training or you want to future-proof your workforce, this is a must-listen. 🔑 Key Topics Covered:Why younger technicians leave (even when paid well)How career pathing and scorecards drive retentionThe rise of “boomerang” technicians and why bridges matterTraining vs. “throwing them in a truck”How praise, feedback, and culture look different for younger generationsHolding technicians accountable without running them offWhy no job is 100% perfect and how to lead through that reality⏱️ Timecodes:00:00 – Intro & Purdue basketball banter 01:45 – Why this episode matters: the next generation of technicians 03:00 – “Cut to the chase” metaphor explained 05:00 – How many techs are under 30—and why it matters 07:30 – Pay, motivation, and why money isn’t everything 08:30 – Boomerang technicians & leaving on good terms 10:20 – Career pathing, KPIs, and earning more money 12:45 – Hiring green techs & building real training systems 15:00 – Why young techs really quit 17:00 – Praise, feedback, and developing people 19:00 – Why the “old way” of training doesn’t work anymore 22:00 – Helping techs see a 3–5 year career path 25:45 – Celebrating performance at every level 26:15 – What “culture” actually means to younger techs 28:00 – Feedback loops & listening to your team 31:00 – Accountability without fear or burnout 📚 Resources Mentioned:The 5 Languages of Appreciation in the Workplace by Gary Chapman & Paul White📣 Call to Action:If you found value in this episode: 👍 Like the video💬 Comment with your biggest takeaway🔁 Share this episode with a business owner or manager who needs it🔔 Subscribe to To The Point Home Services for weekly conversations that help you grow, lead, and scale smarter

    50 min

  3. JAN 20

    The AI Race Contractors Can’t Afford to Lose w/ ServiceTitan CEO Ara Mahdessian

    Thank you to our Sponsors! Basic Capital: https://basiccapital.com/tothepoint Chiirp: https://chiirp.com/ Contractor Commerce: https://www.contractorcommerce.com/ryno/ Bluon: https://www.bluon.com/get-demo?referral_code=ToThePoint Avoca.ai: https://avoca.ai/r/tothepoint In this episode of To The Point Home Services, we kick off the new year with a powerhouse conversation featuring Ara Mahdessian, Co-Founder & CEO of Service Titan. Ara returns to the show to break down how AI, automation, and operational discipline are reshaping the home services industry and what contractors of all sizes need to be paying attention to right now. We dive deep into AI voice agents, booking rates, speed-to-lead, profitability, and how ServiceTitan is using real contractor feedback to rapidly evolve its platform. From fully automated jobs to multilingual customer service, this episode offers a rare look into what’s coming next and how to stay ahead. If you’re a contractor, operator, or leader who wants to protect margins, improve booking rates, and scale intelligently, this episode is a must-listen. 🔑 Key Topics Covered:Why “a rising tide raises all ships”—but only if your business is built to floatAI voice agents vs. human CSRs: booking rates, overflow calls, and ROIHow AI is already outperforming average call center performanceSpeed-to-lead and why it’s becoming a competitive advantageUsing AI for inbound, outbound, and full-funnel demand generationAutomating capacity, maintenance bookings, and dispatch decisionsThe true cost of customer acquisition—and why efficiency is everythingHow ServiceTitan incorporates raw contractor feedback into product developmentWhat smaller contractors (under $10M) should adopt first to feel immediate impactWhy contractors who don’t embrace AI will struggle to stay competitive⏱️ Episode Timecodes:00:00 – Welcome & kicking off the new year 02:30 – The meaning behind “a rising tide raises all ships” 07:30 – Underutilized ServiceTitan features contractors overlook 08:45 – AI voice agents: booking performance & real-world use cases 12:30 – Multilingual AI agents & untapped customer segments 14:30 – Speed-to-lead, third-party leads & AI booking automation 18:20 – Capacity management, demand forecasting & proactive scheduling 21:00 – Leadership, culture & building feedback-driven teams 24:00 – Profitability drivers every contractor should track 29:30 – Fully automated jobs & the future of home services 33:30 – AI insights for service managers & business owners 38:00 – The rapid adoption of AI & what it means for contractors 40:30 – What Ara is watching most closely in 2026 🔗 Resources & Mentions:ServiceTitan – https://www.servicetitan.com📢 Call to Action:If you got value from this episode: ✅ Subscribe to To The Point Home Services 👍 Like the video to support the show 💬 Comment with your biggest takeaway or questions about AI in your business 🔁 Share this episode with another contractor who needs to hear it New episodes drop regularly—don’t miss out on the conversations shaping the future of home services.

    1h 1m

  4. JAN 13

    Turning Pain & Addiction Into a $17M Multi-Trade Growth Engine

    Thank you to our Sponsors! Basic Capital: https://basiccapital.com/tothepoint Chiirp: https://chiirp.com/ Contractor Commerce: https://www.contractorcommerce.com/ryno/ Bluon: https://www.bluon.com/get-demo?referral_code=ToThePoint Avoca.ai: https://avoca.ai/r/tothepoint In this powerful and deeply honest episode of To The Point Home Services, we sit down with Will Staton, owner of Staton Heating, Cooling & Plumbing, to unpack his journey from personal loss and addiction to building a $17M+ residential home services company with sights set on $23–$24M. Will shares the real story behind cutting new construction, jumping headfirst into service, adding HVAC without experience, and learning business fundamentals the hard way. This episode goes far beyond tactics, it’s about ownership, leadership, perspective, and resilience. If you’re a trades business owner, second-generation operator, or anyone navigating growth through chaos, this episode will hit home. 🔑 Key Topics & TakeawaysGrowing up in a second-generation trades businessLosing a parent young and how it shaped leadership and work ethicAddiction, recovery, and extreme ownershipCutting new construction and transitioning to serviceAdding HVAC and surviving early operational disastersServiceTitan lessons, pricing mistakes, and KPI reality checksWhy leadership buy-in matters more than tacticsHiring for standards, accountability, and cultureRebuilding operations the right wayWhat Will would do differently—and what he wouldn’t change⏱️ Episode Timecodes00:00 – New year mindset & intro 01:30 – Who is Will Staton & overview of the business 04:10 – Getting into the trades & second-generation roots 08:55 – Losing his mother at 13 and early life impact 11:55 – Addiction, recovery, and rebuilding identity 15:20 – Lessons from addiction that translate to business 19:00 – Extreme ownership & leadership perspective 25:00 – Leaving new construction behind 26:30 – Adding HVAC during COVID 28:30 – ServiceTitan, marketing mistakes & cash flow pain 31:15 – Why HVAC almost broke the business 34:10 – Leadership failures & rebuilding the team 36:50 – Hiring differently & resetting expectations 38:30 – KPIs, pricing, accountability & culture 40:00 – What it really takes to scale sustainably 🔗 Resources & MentionsStaton Heating, Cooling & PlumbingServiceTitan - https://www.servicetitan.com/EOS (Entrepreneurial Operating System) - https://www.eosworldwide.com/Extreme Ownership – Jocko WillinkTerry Nichols HVAC Training - https://www.praxiss10.com/📢 Call to ActionIf this episode brought value to you: 👍 Like this video💬 Comment with your biggest takeaway🔔 Subscribe for weekly conversations with real operators in the trades🔁 Share this episode with another business owner who needs to hear itYour support helps us keep bringing real, unfiltered conversations to the home services industry.

    1h 6m

  5. JAN 6

    Break Episode

    Hey all! This week we are taking time to reflect and set our goals! We hope you are doing the same! We will be back next week.

    8 min

  6. 12/30/2025

    Goal Setting 2026

    Thank you to our Sponsors! Basic Capital: https://basiccapital.com/tothepoint Chiirp: https://chiirp.com/ Contractor Commerce: https://www.contractorcommerce.com/ryno/ Bluon: https://www.bluon.com/get-demo?referral_code=ToThePoint Avoca.ai: https://avoca.ai/r/tothepoint It’s not just about setting goals—it’s about actually accomplishing them. In this annual goal-setting episode, Chris breaks down the difference between dreaming and executing, sharing a proven framework for turning goals into real results. From personal and family goals to business, health, and spiritual growth, this episode walks you through how to create habits, build momentum, and stay accountable all year long. If you’re heading into a new year (or a new season of life) and want a practical, no-fluff approach to winning your goals, this episode is for you. 🔑 Key Topics & TakeawaysWhy most people fail at goals—and how to avoid the common trapsThe power of writing down your goals (and the Harvard study that proves it)The 5 rules for goal accomplishing (not just goal setting)How to create habits that actually stick using cues, cravings, response, and rewardSetting non-negotiables and building accountabilityHow to structure goals across personal, business, health, and spiritual categories ⏱️ Timecodes00:00 – Why goal accomplishing matters more than goal setting 02:18 – Reflecting on the year and setting the tone for what’s next 04:10 – Sara Blakely, Spanx, and the power of written goals 06:11 – The 5 rules of goal accomplishing 07:46 – Why goals give focus, action, and inspiration 08:32 – The 3 biggest goal-setting pitfalls 09:31 – Rule #1: If you fail to plan, you plan to fail 10:31 – Rule #2: Reflect on past wins 11:17 – Rule #3: Creating habits that make goals automatic 12:22 – The 4 stages of habit formation (cue, craving, response, reward) 18:18 – Why rewards are critical to long-term success 21:14 – The 4 laws of behavior change 22:21 – Rule #4: Creating goal categories that actually work 29:20 – Identifying non-negotiables and strengthening your “why” 31:57 – Rule #5: Finding the right accountability partner 33:11 – Final recap and challenge for the year ahead 🚀 Take ActionSet the goals. Build the habits. Create the plan. And most importantly—go accomplish them. 👉 Subscribe for more real conversations on business, leadership, and life 💬 Comment below with one goal you’re committing to this year 📤 Share this episode with someone who needs a reset and a plan No zero days. Go crush it. 💥

    36 min

  7. 12/23/2025

    The Best of 2025

    Thank you to our Sponsors! Basic Capital: https://basiccapital.com/tothepoint Chiirp: https://chiirp.com/ Contractor Commerce: https://www.contractorcommerce.com/ryno/ Bluon: https://www.bluon.com/get-demo?referral_code=ToThePoint Avoca.ai: https://avoca.ai/r/tothepoint As the year comes to a close, we’re wrapping up with our annual Best Of episode, highlighting the most impactful conversations from this past year on To The Point Home Services. With over 50 episodes released this year, we handpicked moments that stood out the most, conversations that challenged perspectives, delivered hard truths, and reinforced what really matters in business and life. This year’s overarching theme? Reputation over revenue. People over profits. Leadership over ego. From legendary industry leaders to raw, emotional stories of resilience, this episode is packed with insights every contractor, entrepreneur, and business owner needs heading into 2026. 🔑 Key Topics & Takeaways:• The power contractors have to change lives, not just their own, but their employees’, families’, and communities • Why words matter and how leadership communication shapes culture • Navigating tough markets with mindset, discipline, and accountability • Entrepreneur vs. integrator thinking and why scaling requires both • Leadership lessons from unexpected places, including a former mob boss • Graduating from an employee mindset to a true CEO mindset • The importance of accountability, ownership, and operational excellence • A powerful and emotional story of resilience through unimaginable loss • Why visibility and personal branding are becoming non-negotiable for leaders ⏱️ Timecodes:00:00 – Intro & Best Of overview 01:00 – Reputation over revenue & people-first leadership 01:40 – Ken Goodrich: The power of operators and leadership ownership 06:30 – Chad Peterman: Enjoying the journey & mindset during hard seasons 10:55 – Jeff Dudan: Entrepreneur vs. integrator & return on time 16:40 – Michael Franzese: Leading in high-stakes environments 21:30 – Ishmael: CEO accountability, reviews, and real growth 31:30 – Charlie Sanders: Resilience, loss, and leadership through tragedy 46:55 – Leadership visibility & personal brand going into 2026 🔗 Resources & Mentions:• Suicide & Crisis Lifeline: Dial 988 (U.S.) 📣 Call to Action:If this episode resonated with you: 👉 Subscribe to the channel for weekly insights 👉 Comment with your biggest takeaway from this year 👉 Share this episode with another business owner who needs to hear it Your support helps us continue bringing real, unfiltered conversations to the home services industry. 🎧 Thanks for listening—and here’s to finishing strong and heading into 2026 with clarity, purpose, and momentum.

    1h 11m

  8. 12/16/2025

    From $600K to $10M in a Town of 10,000

    Thank you to our Sponsors! Basic Capital: http://basiccapital.com/tothepoint Chiirp: https://chiirp.com/ Contractor Commerce: https://www.contractorcommerce.com/ryno/ Bluon: https://www.bluon.com/get-demo?referral_code=ToThePoint Avoca.ai: https://avoca.ai/r/tothepoint In this episode of To The Point, Chris sits down with Alyssa Rogers, Vice President of Rogers Heating & Cooling, to talk about explosive growth in a tiny market, navigating doubters, scaling to multiple locations, and the bold vision of building a $100M home services company out of South Boston, Virginia (population 10k). Alyssa shares how she and her husband Joey took the business from $600K to $10M, why they turned down a life-changing private equity offer, how they opened their second location, and the real sacrifices behind building a generational company including selling their dream home and living above their office. If you’ve ever questioned your market size, your potential, or whether big goals are possible for small-town companies… this episode will change your mindset. 🔑 Key Points CoveredHow Rogers Heating & Cooling scaled from $600K → $10M in a rural marketThe vision behind their $100M BHAG and what sparked itWhy Alyssa and Joey walked away from a multi-million-dollar acquisition dealTheir plan to expand into new markets across VA & NCHow they turned a service technician into a branch managerGrassroots community strategies that drove growth before digital marketingThe realities, sacrifices, and mindset of building a legacy businessWhat it’s like running a company—and a marriage—as visionary & integrator⏱️ Timecodes00:00 – Intro & Chris roasting Chad 00:24 – Meet Alyssa: VP of Rogers Heating & Cooling 01:00 – How their story started and early challenges 03:00 – Grassroots marketing + building community equity 05:12 – Taking over a 1996 family business 06:12 – Revenue at takeover: $600K → scaling years 10:00 – When the vision changed 15:00 – Attending 10X GrowthCon & expanding their thinking 17:00 – The $100M goal revealed 20:00 – Turning down the private equity offer 24:00 – Sacrifices: selling the dream home + living above the office 32:00 – Regional expansion strategy & new markets 38:00 – Leadership development + grooming future branch managers 41:00 – Lessons from launching their 2nd location 45:00 – Community involvement & why consistency matters 50:00 – Alyssa’s mindset: stepping into who she’s becoming 55:00 – Final thoughts & motivation 🔗 Resources MentionedRogers Heating & Cooling Website: https://www.callrogers.com Podcast “Hello Hello”: Search on YouTube or your favorite podcast app 📢 Call to ActionIf you found value in this episode, hit that LIKE button, drop a comment, and subscribe for more real conversations with the leaders shaping home services. Share this episode with someone chasing big goals, they need to hear this one.

    1h 8m
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4.9
out of 5
212 Ratings

About

The Home Services podcast that gets to the point, with solutions to help your service company grow. Our focus is to help HVAC, Plumbing, Electrical, Roofing, etc. companies learn how to grow their companies with marketing & operational solutions.

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