Estate of Mind — The Art of Selling Luxury Real Estate Institute for Luxury Home Marketing

In this episode of Estate of Mind, hosts Tami Simms and Jack Miller discuss various design trends that many experts think are going to have an impact on the luxury residential market throughout 2023.

To jump to a specific topic, navigate to one of the following timestamps:

- [03:12] Moving Away from Stark Minimalism
- [06:17] The Impact of Textured Accent Walls
- [13:50] Luxury Vinyl Flooring
- [18:20] Biophilic Design and Architectural Trends
- [26:26] Crafted Cabinetry with Textured Woodwork
- [30:45] Luxury Home Exteriors
- [34:16] Pickleball and Closing Thoughts with Tami and Jack

In this episode of Estate of Mind, hosts Tami Simms and Jack Miller explain the importance of properly qualifying luxury real estate buyer prospects, including best practices for initiating the conversation.

To jump to a specific topic, navigate to one of the following timestamps:

- [08:59] How to Ask for Verification of Assets
- [10:46] The Importance of Qualifying Buyer Prospects
- [19:08] Initiating the Financial Conversation with Buyer Agents
- [22:17] Setting Expectations with Sellers and Verifying Assets
- [24:57] Modifying Listing Presentations to Pre-Qualify Buyers
- [27:09] Resources to Help Pre-Qualify Buyers
- [30:32] Closing Thoughts with Tami and Jack

In this episode of Estate of Mind, Tami Simms is joined by Jack Miller, a top producing real estate professional who has specialized in luxury homes and relocation services for almost 25 years. When he’s not working as a top producing agent at Parks Real Estate in the Greater Nashville market, Jack will be joining Tami as co-host of the podcast. In this first episode of 2023, the pair discuss best practices and strategies for finding opportunities in the ever-changing luxury real estate market.

To jump to a specific topic, navigate to one of the following timestamps:

- [03:55] Knowing How to Compare Year-Over-Year Metrics to Gauge the Market
- [07:23] The Current State of the Luxury Home Residential Market
- [11:00] How to Keep a Positive Mindset (and Sharing That Positivity with Others)
- [14:35] Best Practices for Staying in Touch with Your Sphere of Influence
- [19:36] How to Effectively Communicate with Your Sphere of Influence
- [25:05] Jack Miller’s Luxury Real Estate Prediction for 2023
- [27:30] Encouraging Sellers to Jump into Today’s Luxury Real Estate Market
- [30:25] Closing Thoughts with Tami and Jack

In this episode of Estate of Mind, Tami Simms is joined by Jamie Huggins, a veteran in helping real estate companies and agents grow and achieve success. Operating out of Northeast Florida, Jamie is currently a Partner, Broker, and Director of Career Advancement for ERA Davis & Linn and ERA Kings Bay Rentals. In the final episode of our Marketing Blueprint Series, the pair discuss the importance of real estate professionals utilizing the resources available to them in order to leverage greater success in their careers.

- [06:45] Preparing for Changes in Your Real Estate Market
- [10:03] Business Planning and Goal Setting as a Luxury Professional
- [15:11] The Importance of Personal Development and Education
- [17:19] The Benefits of Attending In-Person Industry Events
- [22:19] Why Business Planning and Marketing Strategy Should Always Evolve Over Time
- [25:00] Regularly Reviewing Luxury Real Estate Lead Sources
- [29:58] Closing Thoughts with Jamie Huggins

In this episode of Estate of Mind, Tami Simms is joined by Tanya Starkel, luxury real estate professional at Avenue Stone Real Estate in Spokane, WA. In part two of our two-part series about marketing your luxury listings, the pair discuss the importance of storytelling as a means of capturing the attention of your target buyer, as well as best practices surrounding the distribution of your story.

- [03:54] Steps to Take When Preparing a Listing for Marketing
- [06:45] What Should You Focus On During Pre-Inspection
- [08:24] Upper Tier Marketing Should Center Around Storytelling
- [10:26] How to (Digitally) Reach Your Target Buyer
- [16:56] The Importance of Property Websites in Luxury Real Estate
- [18:59] Hosting Luxury-Specific Broker Open Houses
- [21:48] Niche Marketing and Reaching a Specific Audience
- [25:18] Closing Thoughts with Tanya Starkel

In this episode of Estate of Mind, Diane Hartley is joined by fellow podcast host Tami Simms, lead instructor at The Institute for Luxury Home Marketing. In part one of our two-part series about marketing your luxury listings, the pair discuss the importance of preparation and creating a unique marketing plan for each property you work with.

- [04:37] Getting Your Luxury Listings Launched
- [09:46] Building the Story Once You’ve Determined Your Pricing
- [15:32] The Importance of Staging Luxury Homes
- [20:15] Luxury Real Estate and the Principle of Sacrifice
- [23:36] Demonstrating and Displaying with High-Quality Materials
- [30:44] Telling Your Luxury Property’s Story
- [36:27] Approaching the Luxury Brokers Open House
- [40:25] Closing Thoughts with Tami Simms