BE THAT LAWYER

Steve Fretzin

BE THAT LAWYER is for attorneys who want more freedom, enjoyment and most importantly, control in their career. Topics will include business development, marketing, branding, technology, and law firm growth. The goal is to educate, entertain and share best practices related to these topics, so that you, the listener can get real value. This is primarily an interview show with great guests (attorneys and legal marketing professionals), sharing stories and analogies, as well as engaging in personal discussions that will keep you entertained and coming back week after week.

  1. 1d ago

    Tim Semelroth: Build Your Brand by Being a Guide, Not the Hero

    What does it take for lawyers to become the person others think of first? This episode explores a practical approach to personal branding built on relationships, useful content, and consistency.  In this episode, Steve Fretzin and Tim Semelroth discuss: Talent alignment in marketing and trial workThe “Three Ls”: Lists, LinkedIn, and the LecternStrategic follow-up with referral partnersFinding an authentic content styleConsistent posting and content repurposing  Key Takeaways: Put people in roles that match their strengths instead of expecting training alone to create enthusiasm.Build a focused contact list and prioritize the relationships that generate the most meaningful referrals.Share what you know with people just a few years behind you; you don’t need to wait to be recognized as an expert.Make your marketing useful to your audience. Position yourself as a guide, not the hero of their story.A sustainable routine of posting, commenting, and reaching out can keep you visible over time.  "[They] don't want a Luke Skywalker; they want a Yoda. People who are paying attention to you online, they're not looking for a hero. They're the heroes of their story. They want you to be a guide who can help them solve whatever's going on in their lives." —  Tim Semelroth Check out my new show, Be That Lawyer Coaches Corner, and get the strategies I use with my clients to win more business and love your career again.   Join the Be That Lawyer Community and connect with ambitious lawyers who are serious about growing their book of business, strengthening their brand, and becoming confident, consistent rainmakers.  Ready to go from good to GOAT in your legal marketing game? Don’t miss PIMCON—where the brightest minds in professional services gather to share what really works. Lock in your spot now: https://www.pimcon.org/   Thank you to our Sponsor! LEX Reception: https://www.lexreception.com/partners/bethatlawyer Rankings.io: https://rankings.io/ Lawyer.com: https://www.lawyer.com/   Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/   Episode Reference: Stanley.ai: https://x.getstanley.ai/r/sv6m9n    About Tim Semelroth: Tim Semelroth is a partner at RSH Legal (Riccolo, Semelroth & Henningsen, P.C.) and a board-certified trial attorney dedicated to representing injured Iowans and their families in complex personal injury, truck accident, and wrongful death cases. He holds board certifications in both Civil Trial Law and Truck Accident Law from the National Board of Trial Advocacy, making him the first lawyer in Iowa to earn board certification in trucking accident law. A past president of the Iowa Association for Justice and former chair of the Iowa State Bar Association’s Litigation Section, Tim also serves as an adjunct professor at the University of Iowa College of Law. He earned his J.D. with high distinction from the University of Iowa College of Law after graduating summa cum laude from Drake University.   Connect with Tim Semelroth:   Website: https://www.fightingforfairness.com/  LinkedIn: https://www.linkedin.com/in/timsemelroth/    Connect with Steve Fretzin: LinkedIn: Steve Fretzin Twitter: @stevefretzin Instagram: @fretzinsteve Facebook: Fretzin, Inc. Website: Fretzin.com Email: Steve@Fretzin.com Book: Legal Business Development Isn't Rocket Science and more! YouTube: Steve Fretzin Call Steve directly at 847-602-6911    Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

    Tim Semelroth: Build Your Brand by Being a Guide, Not the Hero
  2. 4d ago

    Frederick Shelton: How Legal MSOs Could Reshape the Future of Law Firms

    Could outside expertise and capital help law firms grow without taking control of legal judgment? This episode explores how MSOs may transform law firm operations—and why choosing the right partner matters.   In this episode, Steve Fretzin and Frederick Shelton discuss: Legal MSOs and law firm back-office operationsRule 5.4 and protecting lawyers’ independencePlatform firms, bolt-ons, and deal economicsBusiness development and high-value networksHomelessness, personal setbacks, and giving back  Key Takeaways: A well-structured MSO can support a firm’s business operations while leaving legal judgment and client decisions to lawyers.Choosing an MSO requires careful attention to its incentives, governance, and willingness to stay within its role.Firms with room to improve operations may be especially attractive partners when those improvements can boost profitability without simply adding staff.Strong business development depends on building and maintaining relationships—not just marketing or technology.A difficult personal experience can become a lasting source of purpose and service to others.  "MSOs look for what they call levers, and these are things that they can do to improve profitability without adding more manpower." —  Frederick Shelton   Check out my new show, Be That Lawyer Coaches Corner, and get the strategies I use with my clients to win more business and love your career again.   Join the Be That Lawyer Community and connect with ambitious lawyers who are serious about growing their book of business, strengthening their brand, and becoming confident, consistent rainmakers.   Ready to go from good to GOAT in your legal marketing game? Don’t miss PIMCON—where the brightest minds in professional services gather to share what really works. Lock in your spot now: https://www.pimcon.org/   Thank you to our Sponsor! LEX Reception: https://www.lexreception.com/partners/bethatlawyer Rankings.io: https://rankings.io/ Lawyer.com: https://www.lawyer.com/   Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/   About Frederick Shelton: Frederick Shelton is the Chief Executive Officer of Shelton & Steele and a leading national authority on law firm mergers, acquisitions, and Legal Management Services Organizations (MSOs). Bringing over 25 years of operational and legal industry experience—including serving as a CMO, patent boutique Executive Director, and Director of Legal—he specializes in advising firms on private equity integration, deal structure, and strategic growth. Widely recognized as a legal industry futurist who accurately predicted the rise of virtual lawyering and legal AI, Frederick is a frequent author and media commentator featured in The American Lawyer, Bloomberg Law, and PitchBook, and is an active philanthropist and USTA-competing tennis player.   Connect with Frederick Shelton:   Website: https://www.sheltonsteele.com/frederick-shelton  LinkedIn: https://www.linkedin.com/in/frederick-shelton/    Connect with Steve Fretzin: LinkedIn: Steve Fretzin Twitter: @stevefretzin Instagram: @fretzinsteve Facebook: Fretzin, Inc. Website: Fretzin.com Email: Steve@Fretzin.com Book: Legal Business Development Isn't Rocket Science and more! YouTube: Steve Fretzin Call Steve directly at 847-602-6911    Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

    Frederick Shelton: How Legal MSOs Could Reshape the Future of Law Firms
  3. Oct 15

    Frank Ramos: How AI Is Reshaping Legal Practice and the Business of Law

    AI is changing how lawyers market themselves, manage work, and bill for their services—but using it responsibly takes more than the right tools. Explore practical ways to put AI to work while protecting client confidentiality and making room for human oversight.   In this episode, Steve Fretzin and Frank Ramos discuss: AI for personal branding and business developmentAI-assisted presentations and content creationEmail automation, agents, and workflow efficiencyClient confidentiality, privilege, and human oversightAI’s impact on legal pricing, staffing, and careers  Key Takeaways: AI can help lawyers understand their online presence, identify target audiences, and shape more focused marketing.Tailoring presentations and content to a specific audience can make business development more relevant and memorable.Agents can automate repetitive work, but they require testing—and sometimes a dedicated software tool may be worth the cost.Protect sensitive information by vetting platforms and checking AI output against original source material.Distinguish between a skill you lack and an opportunity you’re afraid to try; practice can build confidence over time.  "With AI, we all have this tool now that can help direct our careers and our professions, and beyond the obvious ways." —  Frank Ramos   Check out my new show, Be That Lawyer Coaches Corner, and get the strategies I use with my clients to win more business and love your career again.   Join the Be That Lawyer Community and connect with ambitious lawyers who are serious about growing their book of business, strengthening their brand, and becoming confident, consistent rainmakers.   Ready to go from good to GOAT in your legal marketing game? Don’t miss PIMCON—where the brightest minds in professional services gather to share what really works. Lock in your spot now: https://www.pimcon.org/   Thank you to our Sponsor! LEX Reception: https://www.lexreception.com/partners/bethatlawyer Rankings.io: https://rankings.io/ Lawyer.com: https://www.lawyer.com/   Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/  About Frank Ramos: Frank Ramos is a nationally recognized litigator, strategic advisor, and thought leader with over 26 years of experience defending commercial, product liability, premises liability, trucking, and insurance disputes. Named Miami’s Product Liability Lawyer of the Year twice by The Best Lawyers in America and holding an AV Preeminent rating from Martindale-Hubbell, he counsels clients ranging from global manufacturers to hospitality brands, while also advising businesses on AI adoption and legal risk. Known as the "Miami Mentor," Frank has written 20 books and over 500 articles on trial practice, attorney development, and litigation management published by the ABA, DRI, and FDCC.   Connect with Frank Ramos:   Website: https://www.goldbergsegalla.com/our-team/frank-ramos/  LinkedIn: https://www.linkedin.com/in/miamimentor/    Connect with Steve Fretzin: LinkedIn: Steve Fretzin Twitter: @stevefretzin Instagram: @fretzinsteve Facebook: Fretzin, Inc. Website: Fretzin.com Email: Steve@Fretzin.com Book: Legal Business Development Isn't Rocket Science and more! YouTube: Steve Fretzin Call Steve directly at 847-602-6911    Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

    Frank Ramos: How AI Is Reshaping Legal Practice and the Business of Law
  4. Oct 12

    Scott Rahn: Build a Law Firm That Grows Without Burning Out Its People

    How can a law firm grow while protecting its people and its reputation? Scott Rahn shares how relationship-building, values-based hiring, and honest conversations can help firms serve clients well without burning out their teams.   In this episode, Steve Fretzin and Scott Rahn discuss: Long-term friendships and professional relationshipsScott’s path into private wealth disputesGenerational differences in law firmsValues-based hiring and firm cultureSustainable growth and work-life balance  Key Takeaways: Strong relationships and mutual support are more lasting measures of success than professional accolades.Hire for shared values, not just credentials; one poor fit can disrupt an entire team.Turning down work can be wiser than overcommitting and damaging client service or team morale.Open conversations help firms understand what employees need as their priorities change.Retaining a strong performer at reduced capacity can be better for a business than losing them altogether.  "How disruptive it can be to let the wrong person into the organization… So it has to start at hiring, and you have to be very clear about who your people are, who you're looking to hire, and be very consistent." —  Scott Rahn   Check out my new show, Be That Lawyer Coaches Corner, and get the strategies I use with my clients to win more business and love your career again.   Join the Be That Lawyer Community and connect with ambitious lawyers who are serious about growing their book of business, strengthening their brand, and becoming confident, consistent rainmakers.   Ready to go from good to GOAT in your legal marketing game? Don’t miss PIMCON—where the brightest minds in professional services gather to share what really works. Lock in your spot now: https://www.pimcon.org/  Thank you to our Sponsor! LEX Reception: https://www.lexreception.com/partners/bethatlawyer Rankings.io: https://rankings.io/ Lawyer.com: https://www.lawyer.com/  Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/   About Scott Rahn: Scott Rahn is the Founding Partner of RMO Lawyers, where he leads a premier trust, estate, and probate litigation practice dedicated to resolving high-stakes inheritance disputes, breach of fiduciary duty claims, and financial elder abuse cases. Drawing on extensive trial, arbitration, and mediation experience, he represents heirs, beneficiaries, trustees, and executors across California and internationally, focusing on swift, cost-effective resolutions that navigate complex family dynamics. Recognized as "Trusts and Estates Litigator of the Year" by the Century City Bar Association and listed in Chambers High Net Worth Guide and Lawdragon 500, Scott is President Emeritus of the Beverly Hills Estate Planning Council and a frequent media commentator on wealth transfer and estate disputes.  Connect with Scott Rahn:   Website: https://rmolawyers.com/team/scott-rahn/   Connect with Steve Fretzin: LinkedIn: Steve Fretzin Twitter: @stevefretzin Instagram: @fretzinsteve Facebook: Fretzin, Inc. Website: Fretzin.com Email: Steve@Fretzin.com Book: Legal Business Development Isn't Rocket Science and more! YouTube: Steve Fretzin Call Steve directly at 847-602-6911    Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

    Scott Rahn: Build a Law Firm That Grows Without Burning Out Its People
  5. Oct 8

    Jaime Nacach: How Delegation Helps Lawyers Win Back Time and Grow

    Lawyers can’t do everything themselves—and trying to may cost them time, focus, and growth. This episode explores how to delegate effectively, build trust with remote assistants, and focus on the work that matters most.   In this episode, Steve Fretzin and Jaime Nacach discuss: Delegation and prioritization for lawyersChoosing tasks and roles for virtual assistantsTraining remote team members through shadowingAccountability, communication, and clear expectationsAutomation, global talent, and business growth  Key Takeaways: Start by identifying the recurring work that consumes time but doesn’t need the lawyer’s expertise.Delegation works best when the responsibilities are clearly divided, rather than expecting one person to do everything.Invest time in training at the beginning; shadowing helps a remote assistant understand how you work.Measure progress by completed work and clear expectations—not only by hours logged.Don’t wait for everything to be perfect before launching; learn from feedback and improve as you go.  "Expectations are very important, especially in a remote setting because people are not next to each other." —  Jaime Nacach   Check out my new show, Be That Lawyer Coaches Corner, and get the strategies I use with my clients to win more business and love your career again.  Join the Be That Lawyer Community and connect with ambitious lawyers who are serious about growing their book of business, strengthening their brand, and becoming confident, consistent rainmakers.  Ready to go from good to GOAT in your legal marketing game? Don’t miss PIMCON—where the brightest minds in professional services gather to share what really works. Lock in your spot now: https://www.pimcon.org/  Thank you to our sponsors! LEX Reception: https://www.lexreception.com/partners/bethatlawyer Rankings.io: https://rankings.io/ Lawyer.com: https://www.lawyer.com/  Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/   About Jaime Nacach: Jaime Nacach is a Mexican-born entrepreneur, marketing strategist, and technology enthusiast best known as the Founder and CEO of Virtual Latinos. Driven by a mission to bridge global talent gaps while driving positive social impact, he created Virtual Latinos in 2018 to connect North American businesses with pre-vetted, bilingual virtual assistants and remote professionals from across Latin America. Drawing on a background in digital marketing, business development, and software solutions, Jaime focuses on helping entrepreneurs scale efficiently through nearshore staffing, operational systems, and strategic delegation.   Connect with Jaime Nacach:   Website: https://www.virtuallatinos.com/  LinkedIn: https://www.linkedin.com/in/jaimenacach/    Connect with Steve Fretzin: LinkedIn: Steve Fretzin Twitter: @stevefretzin Instagram: @fretzinsteve Facebook: Fretzin, Inc. Website: Fretzin.com Email: Steve@Fretzin.com Book: Legal Business Development Isn't Rocket Science and more! YouTube: Steve Fretzin Call Steve directly at 847-602-6911    Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

    Jaime Nacach: How Delegation Helps Lawyers Win Back Time and Grow
  6. Oct 5

    Brian Klein: The Books and Habits That Build Better Law Firms

    What can a handful of great books teach lawyers about listening, delegation, client service, and building a thriving firm? Brian Klein and Steve Fretzin share the ideas that changed how they work—and how they care for clients.   In this episode, Steve Fretzin and Brian Klein discuss: Listening, empathy, and authentic networkingReading and continuous professional growthTime management, delegation, and buyback ratesValue-based offers and client hospitalityHealth, stress, and entrepreneurial risk  Key Takeaways: Listen to understand first; genuine curiosity builds stronger relationships.Create systems for your time instead of relying on memory and willpower.Delegate work when someone else can do it well, even if you could do it yourself.Make the value of your service clear, and create client experiences that feel personal.Taking care of your health and acting before conditions are perfect can improve your odds of succeeding.  "If you can have someone that can do the job, at least 80% as good as you. You got to give it to them." —  Brian Klein   Check out my new show, Be That Lawyer Coaches Corner, and get the strategies I use with my clients to win more business and love your career again.   Join the Be That Lawyer Community and connect with ambitious lawyers who are serious about growing their book of business, strengthening their brand, and becoming confident, consistent rainmakers.  Ready to go from good to GOAT in your legal marketing game? Don’t miss PIMCON—where the brightest minds in professional services gather to share what really works. Lock in your spot now: https://www.pimcon.org/  Thank you to our sponsors! LEX Reception: https://www.lexreception.com/partners/bethatlawyer Rankings.io: https://rankings.io/ Lawyer.com: https://www.lawyer.com/   Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/  About Brian Klein: Brian is an unconventional labor and employment attorney recognized for blending engaging personality with effective legal counsel. Named a New York Super Lawyer (2022–2024) and a former "Rising Star" (2017–2021), he founded his practice on the belief that legal counsel should be informative, approachable, and engaging. Beyond representing clients—including former legal adversaries—Brian has taught as an Adjunct Professor at Hofstra Law School, written for publications such as Eater and the International Business Times, and serves on the NYC Bar Association’s Committee on Labor and Employment Law.  Connect with Brian Klein:   Website: https://www.weinsteinklein.com/teammembers/brian-g-klein/  LinkedIn: https://www.linkedin.com/in/brian-klein-552200a/  Email: bklein@weinsteinklein.com   Connect with Steve Fretzin: LinkedIn: Steve Fretzin Twitter: @stevefretzin Instagram: @fretzinsteve Facebook: Fretzin, Inc. Website: Fretzin.com Email: Steve@Fretzin.com Book: Legal Business Development Isn't Rocket Science and more! YouTube: Steve Fretzin Call Steve directly at 847-602-6911    Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

    Brian Klein: The Books and Habits That Build Better Law Firms
  7. Oct 1

    Danny Karon: Legal Wellness, the Missing Pillar of Your Health

    You look after your body, your mind, and your money, but when did you last check your legal health? A veteran class action lawyer explains why an ounce of legal prevention beats a courtroom disaster, and how writing and speaking turned his career into something no firm could take away.  In this episode, Steve Fretzin and Danny Karon discuss: Legal wellness as the "fourth pillar" of wellnessHelping people with "tweener" cases that are too small for most lawyersDocumentation and demand letters (the $1,600 airline win)Speaking and writing as brand buildersRainmaking, autonomy, and starting a new chapter at 60  Key Takeaways: Legal problems rarely stay legal. When they go wrong, they hit your health, your peace of mind, and your wallet.Documentation wins. Screenshots, boarding passes, and a certified letter got $1,600 back from an airline without filing suit.Being a great lawyer doesn't protect you. Even after a billion-dollar trial win, a lawyer with no book of business can be let go.Speaking makes people remember you. Writing lasts and can be looked up. Do both.You never know who will read your work. One law review article led to a lead role in a huge class action case.  "It's all about being proactive and taking care of yourself. We take care of ourselves physically, emotionally, financially, but nobody pays mind to their legal wellness. It's the fourth pillar of that wellness table that keeps it stable, and when you go sideways legally, it affects your health." —  Danny Karon   Check out my new show, Be That Lawyer Coaches Corner, and get the strategies I use with my clients to win more business and love your career again.  Join the Be That Lawyer Community and connect with ambitious lawyers who are serious about growing their book of business, strengthening their brand, and becoming confident, consistent rainmakers.   Ready to go from good to GOAT in your legal marketing game? Don’t miss PIMCON—where the brightest minds in professional services gather to share what really works. Lock in your spot now: https://www.pimcon.org/   Thank you to our sponsors! LEX Reception: https://www.lexreception.com/partners/bethatlawyer Rankings.io: https://rankings.io/ Lawyer.com: https://www.lawyer.com/   Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/   About Danny Karon: Danny Karon, known as "Your Lovable Lawyer," is a class-action trial attorney, law professor, author, and legal wellness advocate dedicated to making complex legal concepts accessible to everyday consumers. The founder and managing member of Cleveland-based Karon LLC, he has spent decades representing plaintiffs in high-stakes antitrust, consumer fraud, and wage-and-hour litigation. In addition to his trial practice, Danny serves as a lecturer in law—having taught at institutions such as the University of Michigan, Columbia Law School, and Ohio State University—and chairs the American Bar Association’s National Institute on Class Actions. Through his platform, media appearances, and book Your Lovable Lawyer’s Guide to Legal Wellness, he breaks down legal rights and consumer protections into practical, easy-to-understand advice to empower the public.   Connect with Danny Karon:   Website: https://yourlovablelawyer.com/  Facebook: https://www.facebook.com/Your-Lovable-Lawyer-104479311225240  YouTube: https://www.youtube.com/c/YourLovableLawyer  X: https://twitter.com/lovable_lawyer  Instagram: https://www.instagram.com/YourLovableLawyer/  TikTok: https://www.tiktok.com/@yourlovablelawyer    Connect with Steve Fretzin: LinkedIn: Steve Fretzin Twitter: @stevefretzin Instagram: @fretzinsteve Facebook: Fretzin, Inc. Website: Fretzin.com Email: Steve@Fretzin.com Book: Legal Business Development Isn't Rocket Science and more! YouTube: Steve Fretzin Call Steve directly at 847-602-6911    Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

    Danny Karon: Legal Wellness, the Missing Pillar of Your Health
  8. Sep 28

    Susan Silverman: Business Development Isn't Selling, It's Listening

    Law school taught you how to practice law, but nobody taught you how to bring in clients or lead people. In her first podcast appearance ever, Susan B. Silverman explains why copying your firm's top rainmaker won't work, and how building on your own strengths, earning trust, and learning leadership as a skill can change your career.   In this episode, Steve Fretzin and Susan Silverman discuss: Why mid-level associates switch firmsMentorship, sponsorship, and structured associate developmentBusiness development based on your strengths, not sales pitchesBuilding rapport and trust through vulnerabilityMoving from excellent attorney to effective leader  Key Takeaways: Business development isn't one-size-fits-all. Copying the biggest rainmaker in your firm probably won't suit your strengths, so start with what you already do well.Selling is really listening. Find out what problem the other person is dealing with, ask follow-up questions, and help them reach their goal.Relationships that bring in business take years, and timing matters. If you walk into every conversation needing a new client, that pressure can get in the way of the relationship.Making partner gives you a title, not leadership skills. Leadership means developing others, delegating, giving feedback, and influencing people without formal authority, and all of it can be taught.Don't face a career crossroads alone. Talking to someone who can show you options beyond "stay or quit" can keep you from making a decision you regret.  "Making partner is a title. It doesn't make you an effective leader. Leadership is a skill; it can be practiced, and it can be taught." —  Susan Silverman  Check out my new show, Be That Lawyer Coaches Corner, and get the strategies I use with my clients to win more business and love your career again.   Join the Be That Lawyer Community and connect with ambitious lawyers who are serious about growing their book of business, strengthening their brand, and becoming confident, consistent rainmakers.  Ready to go from good to GOAT in your legal marketing game? Don’t miss PIMCON—where the brightest minds in professional services gather to share what really works. Lock in your spot now: https://www.pimcon.org/   Thank you to our sponsors! LEX Reception: https://www.lexreception.com/partners/bethatlawyer Rankings.io: https://rankings.io/ Lawyer.com: https://www.lawyer.com/   Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/   About Susan Silverman: Former commercial litigator and business development expert Susan B. Silverman helps law firms retain top mid-level associates, strengthen their leadership pipeline, and build systems that drive long-term growth. Having experienced firsthand how firms invest heavily in early training but leave mid-level associate development inconsistent, she acts as a trusted advisor to firm leadership to bridge structural gaps on the path to partnership.   Connect with Susan Silverman:   Website: https://susanbsilvermanconsulting.com/  LinkedIn: https://www.linkedin.com/company/susan-b-silverman-consulting-llc/home/    Connect with Steve Fretzin: LinkedIn: Steve Fretzin Twitter: @stevefretzin Instagram: @fretzinsteve Facebook: Fretzin, Inc. Website: Fretzin.com Email: Steve@Fretzin.com Book: Legal Business Development Isn't Rocket Science and more! YouTube: Steve Fretzin Call Steve directly at 847-602-6911    Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

    Susan Silverman: Business Development Isn't Selling, It's Listening
4.9
out of 5
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About

BE THAT LAWYER is for attorneys who want more freedom, enjoyment and most importantly, control in their career. Topics will include business development, marketing, branding, technology, and law firm growth. The goal is to educate, entertain and share best practices related to these topics, so that you, the listener can get real value. This is primarily an interview show with great guests (attorneys and legal marketing professionals), sharing stories and analogies, as well as engaging in personal discussions that will keep you entertained and coming back week after week.

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