Business Growth Podcast

Madison Paige
  • 4.8 (63)
  • Entrepreneurship
  • Updated Weekly

If you are building a brand with the potential to lead a category, this is your new favorite place. The Business Growth Podcast is where consumer brands scale toward household name status with growth frameworks, expert insight, and powerful founder stories. Hosted by Madison Paige, TEDx speaker and strategic advisor to 500+ product based companies across industries. Conversational, actionable, and rooted in experience. Together we turn your potential into strategy, clarity, and scale.

  1. 3d ago

    505: “How Do I Build Stability in My Sales Without Chasing” // COACHING SESSIONS

    LISTEN TO THIS EPISODE IF YOU’RE TIRED OF CHASING SALES AND WANT YOUR BUSINESS TO FINALLY FEEL PREDICTABLE. You know people want your products. You’ve had incredible sales months, a video that went viral, or ads that seemed to print money. So why does it still feel like you’re starting from scratch every time sales slow down? In this episode, I’m breaking down the difference between making sales and building a business that consistently generates them. Because if your revenue depends on one winning ad, one influencer, or one viral moment, you don’t have a reliable sales system just yet. I’m walking you through the three-part Grow, Nurture, Sell framework that helps you turn unpredictable sales spikes into a repeatable marketing system. So you can stop scrambling and start scaling with confidence. In this episode: Why your best sales month might be hiding a bigger problem in your businessThe difference between a brand that can make sales and one that can reliably repeat themThe three missing pieces that could be making your revenue feel like a roller coasterWhy going viral is only the beginning and what you should do with all those new eyes on your brandThe marketing mistake that leaves potential customers interested but not ready to buyHow to spot the gaps in your customer journey before they cost you salesWhy your best-performing content might not be the content that actually convertsThe simple framework that helps you know which marketing lever to pull when sales slow downHow to build a reliable sales foundation before adding more channels and strategiesWhat you need to understand about your marketing before you can scale toward seven figuresWhy the most effective marketing strategy isn’t necessarily the sexiest oneHow to stop relying on one ad, influencer, or viral moment to keep your business afloat 📌 Have a question you want featured next time? Join the free podcast community below! Topics we discuss: business growth, e-commerce strategy, how to scale your product business, business economy tips, overcoming sales plateaus JOIN THE FOUNDER CAFE FREE COMMUNITY // CLICK HERE FREE TRAININGS // CLICK HERE TO BROWSE EXPLORE PROGRAM & SERVICES // CLICK HERE APPLY TO WORK WITH ME // CLICK HERE FOLLOW MADI ON INSTAGRAM // @thisismadisonpaige

  2. 6d ago

    504: The Reason Your Brand Isn't at $1 Million Yet? You're Doing Too Much.

    LISTEN TO THIS EPISODE IF YOU FEEL LIKE YOU’RE DOING EVERYTHING IN YOUR BUSINESS BUT NOTHING IS ACTUALLY MOVING THE NEEDLE. More marketing channels. More product launches. More platforms. More strategies to try. And somehow, despite doing ALL the things, your business still isn’t growing as quickly as you want it to. In this episode, we’re talking about one of the biggest mistakes I see product-based business owners make: trying to do too much, too soon. After working with hundreds of businesses, I’ve seen how chasing every new strategy can leave you overwhelmed, overspending, and spreading your time and resources so thin that nothing gets the attention it needs to actually work. We’re breaking down why scaling often comes from subtraction, how to identify the one to three growth activities that deserve your focus, and why you need to master what’s already working before adding more complexity to your business. We’re also getting into the importance of tracking your data, identifying proven revenue-generating activities, and learning to put good ideas on the shelf until the timing is right. In this episode: Why doing more could actually be slowing down your business growthThe hidden cost of trying to copy every strategy that works for another brandHow many growth activities you should actually be focusing on at onceWhy you need one reliable customer acquisition channel before adding moreHow to identify the revenue-generating activities worth doubling down onWhat Rhode’s product strategy can teach us about the power of simplicityHow to audit your to-do list and decide what actually deserves your timeThe questions to ask before investing in another marketing channel, product launch, or initiativeWhy tracking your data is essential to knowing what’s workingThe challenge I want you to take on if you’re ready to grow JOIN THE FOUNDER CAFE FREE COMMUNITY // CLICK HERE FREE TRAININGS // CLICK HERE TO BROWSE EXPLORE PROGRAM & SERVICES // CLICK HERE APPLY TO WORK WITH ME // CLICK HERE FOLLOW MADI ON INSTAGRAM // @thisismadisonpaige

  3. Oct 16

    503: Steal This Strategy: What Big Brands Are Doing in October to Prepare for the Holidays

    LISTEN TO THIS EPISODE IF YOU WANT THE INSIDE SCOOP ON WHAT SMART BRANDS ARE DOING IN OCTOBER TO GET AHEAD OF THE HOLIDAY RUSH. Think it’s too late to make a difference in your holiday sales? Or maybe you’re already mentally checked out and telling yourself Q4 will be what it will be. Not so fast. In this episode of Steal This Strategy, we’re pulling back the curtain on what successful product-based brands are doing in October to prepare for the busiest shopping season of the year. We’re talking about what’s happening behind the scenes with inventory, fulfillment, customer experience, and marketing. And how brands are still testing, optimizing, and finding opportunities to drive more sales before the holiday rush hits. We’re also breaking down what customers are actually doing right now, why October is about getting on their holiday shopping lists before they’re ready to buy, and how to nurture your audience so you’re top of mind when November and December roll around. In this episode: What customers are actually doing in October before peak holiday shopping beginsWhy people may be shopping for the holidays before they’re ready to buyThe behind-the-scenes preparations that can make or break your Q4Why the holidays expose the operational cracks already hiding in your businessThe marketing strategy that goes beyond Black Friday and Cyber MondayHow to get your brand onto customers’ holiday shopping lists earlyHow to test holiday offers before the biggest shopping weekend of the yearThe three things I want you focusing on right now to prepare for the rushWhy it’s not too late to make meaningful changes to your holiday salesHow to use the next few months to create your strongest Q4 yet JOIN THE FOUNDER CAFE FREE COMMUNITY // CLICK HERE FREE TRAININGS // CLICK HERE TO BROWSE EXPLORE PROGRAM & SERVICES // CLICK HERE APPLY TO WORK WITH ME // CLICK HERE FOLLOW MADI ON INSTAGRAM // @thisismadisonpaige

  4. Oct 13

    502: How to Turn Holiday Customers Into Repeat Customers // BIGGEST OPPORTUNITY OF THE YEAR

    THE HOLIDAYS SHOULD BE A SPRINGBOARD INTO YOUR 2027 GOALS Everyone wants a record-breaking Q4. But what if the real win isn’t just how much you sell during the holidays, but how many of those customers you can bring back in 2027? In this episode, we’re breaking down how to turn holiday shoppers into repeat customers and use Q4 as a springboard for next year’s growth. Because when you have more eyes on your brand, more people discovering your products, and more customers buying gifts, you have an opportunity to build a much stronger sales baseline. Not just a temporary holiday spike. We’re getting into the overlooked parts of holiday strategy that can make a massive difference, from your packaging and post-purchase email flows to shifting your messaging in January and identifying the products that will bring customers back for a second purchase. In this episode: Why your holiday sales strategy shouldn’t end when the gifts are deliveredThe hidden opportunity inside every gift purchaseWhy the second purchase is the one you really need to focus onThe packaging mistake that could be costing you future customersWhat your post-purchase email flow should actually be doingHow to turn gift buyers into customers who shop for themselvesThe messaging shift your brand needs to make between December and JanuaryWhy January is a data goldmine for your businessThe overlooked holiday follow-up opportunity that could bring customers back soonerWhy sophisticated brands are already planning their Q1 launches during Q4How to use holiday customer data to build a stronger sales baseline for 2027 JOIN THE FOUNDER CAFE FREE COMMUNITY // CLICK HERE FREE TRAININGS // CLICK HERE TO BROWSE EXPLORE PROGRAM & SERVICES // CLICK HERE APPLY TO WORK WITH ME // CLICK HERE FOLLOW MADI ON INSTAGRAM // @thisismadisonpaige

  5. Oct 9

    501: You’re Probably Using Influencer Marketing Wrong with Chelsea Evans

    LISTEN TO THIS EPISODE IF YOU WANT TO KNOW WHAT ACTUALLY MAKES INFLUENCER MARKETING WORK IN 2026. In this episode, I’m joined by Chelsea Evans, founder and CEO of Momfluence, to break down what brands are getting wrong about influencer marketing, UGC, gifting, and working with creators. We’re talking about why smaller creators can often outperform bigger names, why authenticity matters more than perfectly scripted content, and how to think about influencers as part of your broader marketing ecosystem. Not a magic sales button. We’re also getting very tactical about what to do with a $10,000 influencer marketing budget, how to structure gifting campaigns, what metrics actually matter, and why the content you get from creators may be far more valuable than the immediate sales it generates. If you’ve tried influencer marketing and thought “this doesn’t work for my brand,” this conversation might completely change the way you look at it. In this episode: Why influencer marketing isn’t the instant sales machine it used to beThe reason smaller creators can outperform creators with millions of followersHow to tell the difference between influencer marketing and UGCWhy brands need to stop over-controlling creator contentThe gifting strategy that can actually make sense for smaller brandsHow to make the most of a $10K influencer marketing budgetWhy content quality and CPM can matter more than immediate salesThe role of whitelisting, retargeting, and paid ads in making influencer content workWhat brands should actually be testing before deciding influencer marketing “doesn’t work”Where TikTok Shop, affiliate marketing, and creator marketing are headed next Connect with Chelsea: Website: https://momfluence.co/ Instagram: https://www.instagram.com/momfluence.co/ LinkedIn: https://ca.linkedin.com/in/chelsea-clark-momfluence JOIN THE FOUNDER CAFE FREE COMMUNITY // CLICK HERE FREE TRAININGS // CLICK HERE TO BROWSE EXPLORE PROGRAM & SERVICES // CLICK HERE APPLY TO WORK WITH ME // CLICK HERE FOLLOW MADI ON INSTAGRAM // @thisismadisonpaige

  6. Oct 6

    500 Episodes Later: My 10 Rules for Building a Successful Product-Based Business

    LISTEN TO THIS EPISODE IF YOU WANT MY COMPLETE RULEBOOK OF WHAT I SEE TO BE THROUGHPUTS FOR SUCCESS AFTER RECORDING 500 EPISODES WITH SOME OF THE BIGGEST NAMES IN BUSINESS 500 episodes. Hundreds of conversations. Founders who have built $100M+ businesses, category-leading experts, brilliant operators, and hundreds of product-based businesses I’ve worked with behind the scenes. After all of those conversations, there are certain lessons that just keep coming up. For episode 500, I’m turning everything I’ve learned into one rule book for building a successful product-based business. The tactics will change. Platforms will change. Algorithms will change. But these principles have stayed remarkably consistent. We’re talking about the things that actually separate businesses that grow from businesses that stay stuck. So if you’re building something bigger than where you are today, this is the rule book I want you to keep coming back to. In this episode: The 10 rules I’ve seen consistently drive successful product-based businessesWhy being different matters more than trying to be everything to everyoneThe surprising reason doing less can actually accelerate your growthThe one thing your competitors can never truly copyThe tiny details that can make a massive difference in your businessThe founder trait I believe is wildly underratedWhy the strategies that got you here may not get you to the next levelHow your mindset can put a ceiling on your strategyWhy revenue alone is a terrible definition of successThe lesson 500 episodes taught me about never feeling readyWhat I’ve learned from talking to some of the biggest names in business JOIN THE FOUNDER CAFE FREE COMMUNITY // CLICK HERE FREE TRAININGS // CLICK HERE TO BROWSE EXPLORE PROGRAM & SERVICES // CLICK HERE APPLY TO WORK WITH ME // CLICK HERE FOLLOW MADI ON INSTAGRAM // @thisismadisonpaige

  7. Oct 2

    499: Choose the Bigger Story: Stop Letting Other People Decide What’s Possible for You

    LISTEN TO THIS EPISODE IF YOU EVER FEEL LIKE YOU’RE BROUGHT DOWN BY THE NARRATIVE THE WORLD OR SOMEONE HAS PUT ON YOU OR YOU JUST WANT A WAKE UP CALL Whether it’s building a business, getting married, having kids, getting older, or stepping into a new season, there always seems to be a story about why it’s going to get harder, why you’re going to lose something, or why you might not be able to do what you want to do. But what if you stopped accepting those stories before you’ve even lived them? We’re talking about choosing the bigger story, questioning the assumptions you’ve been carrying, and paying attention to the beliefs that might be quietly shaping the decisions you make. Because if you keep telling yourself the smaller story, you might never give yourself the chance to find out what’s actually possible. So if you’ve been playing small, bracing for things to go wrong, or letting someone else’s reality dictate what you think your life or business can look like… this is your nudge to rethink the story. In this episode: The stories we accept as “truth” without ever questioning themWhy someone else’s experience doesn’t have to become your realityThe business narrative I’ve spent years trying to changeWhy success doesn’t have to mean working yourself into the groundHow the stories you believe can shape the actions you takeThe difference between choosing a bigger story and ignoring realityThe questions I want you to ask yourself about the narratives you’re carryingWhy you need people around you who will challenge your limiting storiesHow to start proving the bigger story to yourselfWhat would change if you genuinely believed you could figure it out?Why your next level might require you to stop believing the story that you’re “not the kind of person” who gets there JOIN THE FOUNDER CAFE FREE COMMUNITY // CLICK HERE FREE TRAININGS // CLICK HERE TO BROWSE EXPLORE PROGRAM & SERVICES // CLICK HERE APPLY TO WORK WITH ME // CLICK HERE FOLLOW MADI ON INSTAGRAM // @thisismadisonpaige

  8. Sep 29

    498: Case Study: How We Turned a “Boring” Product Into a Premium Brand

    LISTEN TO THIS EPISODE IF YOU WANT A FULL BREAKDOWN OF HOW I TOOK A START UP FROM BLENDING IN TO STANDING OUT AS A PREMIUM OPTION IN THEIR CATEGORY What does it actually take to launch a product-based business that doesn’t look like everyone else in the category? In this episode, I’m pulling back the curtain on a real client case study and walking you through how we took a startup idea and built the foundation for a premium brand before it even launched. We’re breaking down the strategic decisions that happened before the website, packaging, content, or marketing. Including defining the long-term vision, finding the customer and visual gaps in the category, and creating a brand world that gives people a reason to choose this product over the alternatives. If you want to build a brand that can command a premium, stand out in a crowded category, and eventually earn a place on major retail shelves, this is what needs to happen before you start pouring money into marketing. In this episode: How we took a startup concept and turned it into a premium brandThe first question you need to answer before touching your brandingHow to find the customer gap hiding inside a crowded categoryWhy your differentiation doesn’t have to be a completely new productHow to build a brand world around the customer you actually wantWhy premium customers are buying more than product featuresThe messaging shift that can completely change how a product is perceivedHow packaging, photography, and your website become proof of your positioningWhy premium doesn’t automatically mean spending more moneyThe exact order we followed to build this brand before launchHow this brand started attracting wholesale opportunities before going liveWhy strategy and creativity have to work together to create momentum JOIN THE FOUNDER CAFE FREE COMMUNITY // CLICK HERE FREE TRAININGS // CLICK HERE TO BROWSE EXPLORE PROGRAM & SERVICES // CLICK HERE APPLY TO WORK WITH ME: // CLICK HERE FOLLOW MADI ON INSTAGRAM // @thisismadisonpaige

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4.8
out of 5
63 Ratings

About

If you are building a brand with the potential to lead a category, this is your new favorite place. The Business Growth Podcast is where consumer brands scale toward household name status with growth frameworks, expert insight, and powerful founder stories. Hosted by Madison Paige, TEDx speaker and strategic advisor to 500+ product based companies across industries. Conversational, actionable, and rooted in experience. Together we turn your potential into strategy, clarity, and scale.

Information

  • Creator
    Madison Paige
  • Years Active
    2020 - 2026
  • Episodes
    502
  • Rating
    Explicit
  • Copyright
    © Madison Paige
  • Show Website
    Business Growth Podcast

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