Expert Edge Podcast

Colin Boyd
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The Experts Edge Podcast is where experts come to command the stage, position themselves as authorities, and scale their business up. Join host Colin Boyd, as he discusses influence, persuasion, and communication with the industry's leading experts. Are you ready to increase your influence and leverage your passion into a successful business? You're in the right place.

  1. 2d ago

    Scalable Speaking Sales Machine

    You look at your bank account and you're $5K to $12K short. Again. Last month you made $20K. This month? $4K. Next month? Who knows. In this episode of The Expert Edge, I break down how to build a scalable speaking sales machine that turns inconsistent chaos into predictable revenue. Most coaches think they need more strategies. More funnels. More content. More hustle. Wrong. You need one great presentation. One. That's it. Lindsay was a mum of a special needs son. She was scattered across Instagram, groups, collaborations. Exhausted. Inconsistent revenue. She built one presentation. Delivered it every week online. Went from $1-2K a week to $5K a week to $10K a week. Same presentation. Same offer. Just consistency. Now she does $30-40K months with the same deck. I walk through the exact three-part system that turns scattered sales into a scalable machine: creating a high-value offer, getting crystal clear on your messaging, and building one great presentation you deliver repeatedly. What you'll learn: → Start with a high-value offer - The five elements of value (saving time, making money, access to you, community, energy shift) → Get crystal clear on your messaging - "Professional women" vs "professional women in director roles who hold back in board meetings and miss promotions" → Build one great presentation - 90% of the sale happens before you mention the offer (and how I went from 5% to 34% conversion by changing content) → Move from scattered to scalable - Why consistency beats strategy every single time → Why you should sell group programs, not one-on-one through presentations - The best use of your time and leverage Real insights from the episode: Lindsay's story: from scattered $1-2K weeks to consistent $10K weeks with one presentation Why 90% of the selling happens before you even get to the offer The mistake most coaches make: trying multiple different programs instead of mastering one How the first three months of building this system is hard, but after that it becomes highly scalable Why trying many strategies keeps you inconsistent (and broke) The difference between a soft sell (book a call) and a sharp sell (direct offer) How changing your presentation content (not the offer) changed my conversion rate from 5% to 34% Why time becomes more valuable than money as you grow (and how your offer should reflect that)   I'm running a six-week coaching cohort called Premium Private Clients. It's the exact system I've used for 17 years to make $300K-$500K a year from a handful of clients. I'm teaching how to attract them, build an audition funnel, convert at 90%, and design a program you actually enjoy. First cohort is 50% off. Limited spots.  >>>PREMIUM PRIVATE CLIENT COHORT: Go to colinboyd.co/highticket and sign up now.  My goal? Help you add $100K-$300K a year with just 2-3 clients at a time. If you're already making $10K/month, there's no reason you can't add $200K a year with this model. Join our next Speak to Convert Masterclass. In this live workshop, you'll discover how to build and launch a high converting presentation that gets you clients every time you present. https://colinboyd.co/speak Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating!  For all the show notes and links: https://www.expertedgepodcast.com/blog/episode323 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/

    32 min

  2. May 26

    The Oxytocin Launch: Why Connection Outsells Hype Every Time

    Countdown timers are dying. Not literally. They'll still work. But they're becoming the marketing equivalent of a used car salesman yelling "ACT NOW!" through a megaphone. In this solo episode of The Expert Edge, I break down the shift from dopamine marketing to oxytocin marketing. Ryan Levesque and Ron Reich call it the future of launches. I call it the only way to build a real moat around your business. Here's the thing: AI can write your emails now. It can create your sales pages. It can produce polished content faster than you can say "ChatGPT." So if you're competing on polish, you've already lost. But AI can't build trust. It can't share your scars. It can't send a shaky iPhone video from your car talking about the thing you've never shared publicly before. That's your moat. That's what separates you from the 10,000 other coaches saying the same thing with the same funnel and the same countdown timer. I walk through four strategies to build connection that actually converts. Not hype. Not urgency. Just real human trust that makes people want to work with you. What you'll learn: → Talk to one real customer (not a made-up avatar) - Stop describing demographics. Find Jack. Learn about Jenny. Build your webinar for real people, not "men aged 25-35" → Open the kimono (share the personal stuff you've been holding back) - Send a vulnerable video with no CTA on the last day of your launch. Just you sharing something real → Reveal the roughs (show the sketches, not just the polished product) - Hand-drawn frameworks, messy first drafts, visible stitching. The rough builds trust more than AI polish → Sprinkle some sweat (do the unscalable) - Personal Bonjoro videos, live onboarding calls, real emails. The unscalable is what makes you different Real insights from the episode: Why I still use real deadlines (Premium Private Clients starts June 1st) but don't lean on urgency as the main selling point The "single and ready to mingle" moment (and why playfulness creates oxytocin) How I send personal videos to new clients and why they say "I've never had the founder reach out like this" The vulnerable video strategy for closed cart day (no CTA, just connection) Why showing rough sketches and hand-drawn frameworks builds more trust than perfect AI-generated graphics How live coaching in my programs creates connection AI can't replicate The two types of people joining Premium Private Clients (established coaches adding $15-30K/month, newer coaches who struggled to sell courses) I'm running a six-week coaching cohort called Premium Private Clients. It's the exact system I've used for 17 years to make $300K-$500K a year from a handful of clients. I'm teaching how to attract them, build an audition funnel, convert at 90%, and design a program you actually enjoy. First cohort is 50% off. Limited spots.  >>>PREMIUM PRIVATE CLIENT COHORT: Go to colinboyd.co/highticket and sign up now.  My goal? Help you add $100K-$300K a year with just 2-3 clients at a time. If you're already making $10K/month, there's no reason you can't add $200K a year with this model. Join our next Speak to Convert Masterclass. In this live workshop, you'll discover how to build and launch a high converting presentation that gets you clients every time you present. https://colinboyd.co/speak Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating!  For all the show notes and links: https://www.expertedgepodcast.com/blog/episode322 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/

    25 min

  3. May 19

    Episode 321 | Attracting High Ticket Clients

    I made $38,000 today. From one sale. One coaching client. A couple of sessions. Seven days ago, I told my Inner Circle group "I'm allowing another $50,000 to flow into my life this month." Not hoping. Not wishing. Allowing. Within seven days, it happened. In this solo episode of The Expert Edge, I break down how to attract high ticket clients. Not just close them. Attract them.  Because when you shift internally, everything external shifts too. Before you roll your eyes and think this is manifesting woo-woo nonsense, let me be clear: this isn't about vision boards and hoping the universe delivers cash to your doorstep. It's about giving yourself permission to receive more money. And most coaches haven't done that yet. You've capped yourself. Maybe it's $5K a month. Maybe it's $20K. Maybe it's $100K a year. Whatever it is, you hit that number and your brain goes "Okay, that's enough. Let's not get greedy." The problem isn't your offer. It isn't your marketing. It isn't your funnel. It's that you haven't decided to allow more money to flow into your business. What you'll learn: → Allow yourself to receive more money - Pick a number that feels like a stretch but doable (not "I hope" but "this is a done deal") → Value outcomes, not features - Stop selling "six coaching sessions" and start selling financial freedom, time with family, emotional peace → Speak to elevated problems - "I need more clients" vs "I have clients but I'm burnt out" (the second person pays 10x more) → Design a program you actually enjoy - How I've made $300K-$500K a year for 17 years with just a few hours of coaching a month → Why mindset is a strategy (not just "mindset stuff") - You can have all the tactics in the world, but if your mindset isn't right, you won't give yourself permission to receive Real insights from the episode: How I made $38,000 in one day from a premium private client Why I choose numbers that feel easy (not lottery-level fantasy) when setting revenue goals The difference between "deserving" money and believing you deserve it How to pivot out of negative mindset throughout the day when refunds, upset clients, and challenges happen Why most coaches cap themselves at a certain income level without realizing it The exact process of living in the result before creating the result How to speak to higher level problems in your messaging to attract premium clients I'm running a six-week coaching cohort called Premium Private Clients. It's the exact system I've used for 17 years to make $300K-$500K a year from a handful of clients. I'm teaching how to attract them, build an audition funnel, convert at 90%, and design a program you actually enjoy. First cohort is 50% off. Limited spots.  Go to colinboyd.co/highticket and sign up now.  My goal? Help you add $100K-$300K a year with just 2-3 clients at a time. If you're already making $10K/month, there's no reason you can't add $200K a year with this model. Join our next Speak to Convert Masterclass. In this live workshop, you'll discover how to build and launch a high converting presentation that gets you clients every time you present. https://colinboyd.co/speak Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating!  For all the show notes and links: https://www.expertedgepodcast.com/blog/episode321 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/

    31 min

  4. May 12

    The Secret Way To Discover Your Why w/ Gary Sanchez

    Check out Gary's Why Discovery resource here: https://colinboyd.co/gary "Yeah, I'm a coach too." "Yeah, I'm a speaker too." You know what happens when you say that? Nothing. You blend in with everyone else who does what you do. In this episode of The Expert Edge, I sit down with Gary Sanchez, founder of The Why Institute, who's helped over 400,000 people discover their why. Gary spent 20 years becoming one of the best dentists in the world - state-of-the-art technology, premier training, top mentors, every certification you could get. And his practice kept getting smaller. He worked harder than anyone he knew and blended in with every other dentist who said "Yeah, I'm a dentist too." The problem wasn't his skills. It was that he didn't know what to say that separated him from everyone else. So he spent eight months with Simon Sinek discovering his why. Then he did what every great entrepreneur does: he found a better way. Now instead of taking eight months, Gary can help you discover your why in eight minutes. We dive deep into why your ideal clients are the ones who believe what you believe (but you have to say it first), how clarity on your why unlocks everything from messaging to marketing, and why winging it feels great until you realize nobody's buying. What you'll learn: → Your ideal clients believe what you believe - Gary's dental practice took off when he stopped talking about what he does (crowns, bridges, fillings) and started talking about why he does it → The younger you figure out who you are, the longer the runway - How Gary's buddy hit rock bottom at 22, figured out his why, and became one of the wealthiest guys in New Mexico → Winging it vs having frameworks - Why Gary could get standing ovations but no sales until he learned structure from Colin's Sell From Stage program → You know who you are when you can say it - Gary's why: to find a better way and share it (that's been his entire life through patents, inventions, and products) → How Gary went from dentist to helping 400,000+ people discover their why → Why "build a great product and people will come" is terrible advice that cost Gary 20 years Real insights from the episode: How Gary spent eight months with Simon Sinek working through his why (before creating a better, faster process) Why Gary's practice was getting smaller and more refined despite doing everything "right" The moment Gary realized he needed to articulate what he believes, not just what he does How Gary helped Colin discover his why (and why Colin's 19-step teeth routine makes him a dentist's dream and nightmare) Why your bad clients are the ones who don't believe what you believe The difference between knowing your why intellectually vs being able to say it clearly How frameworks give you confidence because you know what's going to happen in advance   Check out Gary's Why Discovery resource here: https://colinboyd.co/gary   Join our next Speak to Convert Masterclass. In this live workshop, you'll discover how to build and launch a high converting presentation that gets you clients every time you present. https://colinboyd.co/speak Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating!  For all the show notes and links: https://www.expertedgepodcast.com/blog/episode320 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/

    44 min

  5. May 5

    Helping Women Get Paid What They Are Worth w/ Richa Bansal

    This week in the podcast, we interviewed the exceptional career coach and advisor Richa Bansal from Pink Careers. "I am lucky to have this job." That sentence just cost you $50,000. Maybe more. Here's what most coaches miss: the same mindset that keeps corporate professionals undervaluing themselves is the exact same mindset that keeps you undercharging for your programs. You think "I'm lucky they want to work with me" instead of "they're lucky to work with me." You put potential clients on a pedestal. You make yourself feel small. You negotiate from scarcity instead of abundance. And then you wonder why you can't charge what you're worth. In this episode of The Expert Edge, I sit down with Richa Bansal, founder of Pink Careers, who's built a seven-figure business teaching women how to step into leadership roles and get paid what they're worth. Richa breaks down the exact mindset shifts that unlock everything from career moves to sales conversations to scaling your business. We talk about why mindset is a strategy (not just a nice-to-have), how to fight for the prospect instead of just closing the sale, and what it takes to scale past seven figures when you've been a successful solopreneur with great margins. What you'll learn: → The biggest mindset shift: From "I'm lucky to have this" to "They're lucky to have me" (and how this shift changes everything from negotiations to pricing) → Why mindset is a strategy - You can't tactics your way out of believing you're not good enough → Richa's sales philosophy: Fight for the prospect's future, not just for the sale (when you care more about transformation than commission, sales becomes service) → How to scale past seven figures without losing profit margins or service quality (and why growth means letting go of control) → Why women (and many coaches) put clients on a pedestal and make themselves feel small (and how that creates imposter syndrome) → The continuum from passive to arrogant (and why women almost never overshoot into arrogance when making this shift) Links Richa refers to on the episode: Her Career Masterclass link: https://rise.pinkcareers.com/rp-masterclass-live Connect directly with Richa on LinkedIn: https://www.linkedin.com/in/richabansal10/ Real insights from the episode: How Richa went from senior leadership at Amazon to building Pink Careers and crossing seven figures Why she was almost always the only woman in leadership roles (oil and gas, Amazon's operational leadership) The mission to help one million women step into leadership roles and close the gender gap in the C-suite Why "always be the buyer" is one of the most powerful sales mindsets you can adopt How Richa runs the largest women's leadership program across the federal government of Canada The tactical, no-fluff approach that gets clients 30%, 40%, sometimes 50% pay increases Why your internal purpose shifts once you cross a certain revenue threshold Join our next Speak to Convert Masterclass. In this live workshop, you'll discover how to build and launch a high converting presentation that gets you clients every time you present. https://colinboyd.co/speak Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating!  For all the show notes and links: https://www.expertedgepodcast.com/blog/episode319 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/

    41 min

  6. Apr 28

    The Message Your Body Is Sending You - Dr Jin Ong

    You know that thing you've been ignoring? That business move you keep putting off because it doesn't make logical sense? That pivot your gut keeps nudging you toward but your brain keeps talking you out of? Your intuition has been whispering. Then speaking. Now it's probably yelling. In this episode of The Expert Edge, I sit down with Dr. Jin Ong, an osteopath, acupuncturist, and herbalist who got a crystal-clear message from her intuition: "You can intuitively see the emotions stuck in people's bodies. You need to speak the truth to it." Her logical brain kicked in. "What will people think? This isn't in my scope of practice." So she parked it. Meditated. Had a baby. Kept doing the "safe" thing. Eventually, she realized the only thing she hadn't tried was actually doing what her intuition told her to do. So she moved countries, drained her bank account, stepped into the unknown, and built exactly what her intuition told her to build. Her five-year vision happened in 18 months. We dive deep into the cost of ignoring your intuition, why emotional work isn't just about feeling better, and how processing suppressed emotions can unlock everything from physical healing to business breakthroughs. What you'll learn: → Your body is trying to tell you something - Jin tried pills, supplements, diet control, emotional therapies. Nothing worked until she stopped fixing externally and started listening → Emotional work creates space for courage - How Jin's emotional work gave her the courage to leave her job, move countries with a 20-month-old, and step into the unknown → You can't process your deepest emotions alone - Why navigating emotional work solo means you'll only work on the easy stuff, not what actually moves you forward → Pain is the gateway to liberation - How Jin's clients come wanting their pain to go away and end up with expanded lives, better relationships, business opportunities, and money flow Real insights from the episode: Why Jin's body forced her into her gift through skin conditions, autoimmune issues, and constant sickness How suppressed emotions can bring up uncomfortable physical releases (and why that's actually your body feeling safe) Why Jin works with people with chronic health conditions, cancer, autoimmune disease, and fertility issues at an emotional level How Jin went from osteopath running clinics to helping people manifest incredible lives through emotional processing The difference between fixing things externally vs listening to what your body is actually trying to say Why ignoring your intuition shows up as stalled revenue, drained energy, or feeling off track If you resonated with Jin's work and want to go deeper, check out her book Healing Beyond the Diagnosis. It's available on Amazon (ebook and paperback) or download chapter 3 for free at drjinong.com/hbd-book She also has an audiobook available on her website. The book includes 13 transformational client stories (real names, real results) showing how pain became the gateway to liberation. Interested in working with me directly to scale your Expert business? That's exactly what we do inside ELITE.  Join our next Speak to Convert Masterclass. In this live workshop, you'll discover how to build and launch a high converting presentation that gets you clients every time you present. https://colinboyd.co/speak Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating!  For all the show notes and links: https://www.expertedgepodcast.com/blog/episode318 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/

    45 min

  7. Apr 21

    3 Secrets To Market Leadership

    Van Halen demanded only blue M&Ms in their green room. Everyone thought they were being divas. They weren't. It was a test. If the concert promoter couldn't get the M&Ms right, they probably didn't read the part of the contract about pyrotechnics and stage rigging either. Blue M&Ms = we read the contract = you're probably not going to die on stage tonight. That's what standards look like when you're a market leader. In this episode of The Expert Edge, I break down why most coaches think they have a marketing problem when they actually have a leadership problem. You think you need better Facebook ads, more followers, or the perfect Instagram bio. But here's the truth: the reason you don't have 50,000 people on your email list isn't because you haven't figured out the funnel. It's because you haven't decided to be a leader of 50,000 conversations every single week. I share the 3 secrets to becoming a market leader - the courageous decisions, elevated standards, and amplified authenticity that separate people who ride comfortably in the middle of the pack from those who pull out front and feel the wind, grit, and resistance. What you'll learn: → Secret 1: Take courageous action - Focus on opportunity cost, not absolute cost (what does NOT taking action cost you?) → Secret 2: Lift your standards to the next level - What are your blue M&Ms? (the small indicators of excellence) → Secret 3: Amplify who you are even more - Play the whole keyboard, not just middle C (bring out all the authentic parts of you) → Secret 4: Decide you're a leader before you feel like one - Leadership doesn't happen TO you, you decide it first → Why the peloton metaphor explains everything about market leadership → How one client went from cupcake company employee to six figures in 2-3 months (and what she did differently) Real insights from the episode: Why leadership is you amplified, not you in a suit being stifled and professional The moment Colin sat in a room with 4-5 market leaders and decided "I'm going to be a leader of market leaders" Why going pro doesn't mean hiring a massive team - it means deciding what you'll show up for consistently How Colin has delivered 317 podcast episodes and only missed 1-2 weeks in four years (that's a standard) Why market leaders don't wait for the invitation - they send it The difference between absolute cost and opportunity cost (and why market leaders focus on the latter) Interested in working with me directly to scale your Expert business? That's exactly what we do inside ELITE.  Join our next Speak to Convert Masterclass. In this live workshop, you'll discover how to build and launch a high converting presentation that gets you clients every time you present. https://colinboyd.co/speak Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating!  For all the show notes and links: https://www.expertedgepodcast.com/blog/episode317 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/

    28 min

  8. Apr 14

    How to Build A Highly Valuable Network

    "Colin, how did you get connected to these big names you've collaborated and worked this? People like Amy Porterfield, Jenna Kutcher, Anthony O'Neal and Carrie Green?" Here's the honest answer nobody wants to hear: I paid to be in the same room as them. Not like... I didn't bribe anyone. I paid to be in masterminds, programs, and conferences where these people were. Then I didn't act like a fan. I acted like a peer. In this episode of The Expert Edge, I break down how to build a highly valuable network without being creepy, needy, or manipulative. More than 50% of my business success has come from relationships and friendships I've intentionally built in this industry - and I'm sharing exactly how I did it. I walk through the mindset shifts, tactical strategies, and energy you need to bring when networking. This isn't about manipulation or playing games. It's about deciding that building relationships is important, investing to be in the right rooms, and showing up from a place of abundance instead of scarcity. What you'll learn: → Why you need to pay to be in the room (and why almost every major relationship requires investment) → How to come from abundance instead of scarcity (people can smell neediness from a mile away) → The 60-day check-in system: How to stay connected without being weird (Instagram, WhatsApp, Voxer, then text) → The hallway hack: Where the most influential people hang out during conference sessions (spoiler: not in their seats) → Why showing up as a fan kills your chance of becoming a peer or partner → The law of reciprocity: How having a podcast (or platform) creates natural collaboration opportunities → How to transition from "person at the event" to "person they text when they're in town" Real insights from the episode: Why conferences should be 80% about meeting people and 20% about content How to reach out to people in paid programs you're already in (the 15-minute catch-up framework) Why market value and personal value are different (and how to leverage both) The Instagram to WhatsApp to text progression for building relationship intimacy Why starting a podcast was less about building an audience and more about having a platform to offer value to people Colin wanted relationships with Interested in working with me directly to scale your Expert business? That's exactly what we do inside ELITE.  If you're interested in finding out more information and applying. https://colinboyd.co/elite Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating!  For all the show notes and links: https://www.expertedgepodcast.com/blog/episode316 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/

    20 min
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4.9
out of 5
173 Ratings

About

The Experts Edge Podcast is where experts come to command the stage, position themselves as authorities, and scale their business up. Join host Colin Boyd, as he discusses influence, persuasion, and communication with the industry's leading experts. Are you ready to increase your influence and leverage your passion into a successful business? You're in the right place.

Information

  • Creator
    Colin Boyd
  • Years Active
    2020 - 2026
  • Episodes
    316
  • Rating
    Clean
  • Copyright
    © 2020 Colin Boyd
  • Show Website
    Expert Edge Podcast

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