The Subconscious Expert: Mindset, Identity Work & Embodied Leadership for Ambitious Women

Rebecca Haydon, Mindset Coach & NLP Trainer
  • 4.8 (14)
  • Entrepreneurship
  • Updated Weekly

The Subconscious Expert is a podcast about the subconscious mind, identity and self leadership for powerfully ambitious women who know what they want next and are ready to become the version of themselves who can actually hold it. You’re doing well, your business works, you’re smart, driven and you already know a lot and yet, behind the scenes, you can feel that something about the way you’ve been operating doesn’t quite fit anymore. Maybe consistency still feels harder than it should, maybe success feels heavier as things grow, maybe you lead everyone else powerfully, but struggle to lead yourself with the same clarity and self trust or maybe you can feel a bigger level calling you, and you want to meet it without burning out, overthinking, or losing yourself in the process. This podcast is for that moment. I’m your host, Rebecca Haydon NLP Trainer and Subconscious Business Mentor. I work with the subconscious side of business growth, identity, and leadership. I work with women building businesses at different stages and the patterns underneath are rarely as different as you’d expect. What’s happening at a subconscious level is what we work with here. Each week on The Subconscious Expert, we unpack subconscious patterns, identity shifts, and self-leadership skills that shape how you: • lead yourself • make decisions • handle responsibility and visibility • hold more success • sustain the level you’re stepping into These episodes are grounded, practical conversations rooted in NLP, subconscious work and leadership, supporting you to trust yourself more, feel clearer about what to do, and lead in a way that actually feels solid to live inside. This is the kind of work that shortens the gap between knowing what to do and actually doing it, the kind that changes how you show up day to day and the kind that lets your next level feel like something you can stand in. If you’re ready to build a life and business that matches who you’re becoming, you’re in the right place. New episodes weekly. You can connect with me on Instagram @_rebeccahaydon_ and if you want to explore working together, visit rebeccahaydon.com.

  1. 1d ago

    302. Why You Only Get Sh*t Done When You're Panicking? (Motivation Strategy)

    "I just work really well under pressure." I hear this from my clients all the time, and yes, you probably do. You've built a business off the back of deadlines, panic and proving people wrong, and it's got you a long way. But there are other ways to motivate yourself, and running on pressure gets exhausting once you want to scale your business. So today, I'm talking about motivation strategy from an NLP perspective, the subconscious patterns behind your business motivation, and how to motivate yourself when nothing is on fire and there's no deadline breathing down your neck. Topics covered on Motivation Strategy:What is a motivation strategy?The motivation strategies I see most in entrepreneurs.How to identify your motivation strategy in business?My top motivation tips.How to motivate yourself without the deadline pressure or panic? Connect with Rebecca Haydon:Apply to work with meCome say hi on Instagram | YouTube | Website Resources mentioned in this episode:Motivation Strategy Mapper: DM "motivation" on Instagram @_rebeccahaydon_ to receive it

  2. Oct 6

    301. The 3 Women I'm Modelling Right Now and How It's Changing My Business (NLP Modeling Technique)

    There are 3 women I am actively modelling in my business right now. If you're a loyal listener, you've heard me talk about the NLP modelling technique. If you're new here, you'll learn all about it today. I'm sharing who these successful women are, what I'm paying attention to with each of them, and the NLP modelling process underneath it all. Because admiration can become a comparison really fast, but with the NLP modelling technique, you turn that admiration into something so much more powerful. So if you want to know how learning from successful women has shaped the way I build a personal brand and coaching business that actually feels like me, this one is for you. Topics covered on NLP Modelling Technique:What is the NLP modelling technique?How do you admire someone's success without comparing yourself to them?Who are the 3 successful women I'm learning from right now?What does the NLP modelling process look like?How can you use modelling to build a personal brand and business that stays true to who you are? Connect with Rebecca Haydon:Subconscious InstituteApply to work with meCome say hi on Instagram | YouTube | Website

  3. Sep 29

    300. Why I’m Changing My Content Strategy After 7 Years in Business

    I haven’t really been posting lately and, if you know me, you’ll know just how unlike me that is. Consistency has been a huge part of how I’ve built my business over the last six years, so this period has brought up a lot for me, from questioning why I suddenly didn’t want to create, to looking at the beliefs and identity wrapped up in being someone who has always been known for showing up. And the more I’ve sat with it, the more I’ve realised just how much I don’t want to go back to creating content in the way I was before. In this episode, I’m taking you behind the scenes of what I’ve actually been navigating, my growing frustration with how strategic content has become, and why I think somewhere along the way we’ve stripped so much of the human out of building a personal brand. I’m also sharing what’s been happening for me subconsciously as I move away from something that has worked incredibly well for six years, why that has been much harder than I expected, and what I want this next chapter of Rebecca Haydon and The Subconscious Institute to look like. There’s no shiny new seven step content strategy at the end of this one, I’m figuring it out, changing things, experimenting and letting you come behind the scenes while I do. This is very much my stake in the ground for what comes next. Topics covered on changing my content strategy:Why I haven’t been creating content consistently recentlyHow being known for consistency became wrapped up in my identityWhy I think content strategy has become so strategic that we’re losing the human behind the brandThe pressure to make every post have a hook, purpose, CTA and perfectly engineered angleWhy I don’t want to keep creating content a certain way simply because I know it worksWhat has been happening subconsciously as I’ve started changing something I’ve done for six yearsGiving myself space to decide what I actually want my personal brand to becomeBringing more of my life, thoughts, businesses, motherhood, opinions and behind the scenes into my contentMy bigger vision for bringing NLP, Hypnosis and subconscious work into more conversations, industries and roomsWhy I’m letting you watch me figure out what comes next rather than waiting until I have it perfectly worked out Connect with Rebecca Haydon:Apply to work with meCome say hi on Instagram | YouTube | Website

  4. Sep 22

    299. Why Success Sells and the Subconscious Psychology Behind It

    Success sells, someone grows by 100,000 followers, has a £500k launch, sells out an event or builds a seven figure business and naturally, we want to know how they did it. But what aren’t we seeing? In this episode of The Subconscious Expert, I’m exploring the subconscious psychology behind success and the part of someone’s results that can’t be packaged neatly into a strategy, framework or five step method. Because when somebody tells you what they did to become successful, you’re seeing the behaviour and the result. You’re not necessarily seeing the beliefs they grew up with, what was already normal to them, their relationship with money, visibility and risk, the experiences that shaped them, what they value or the filters through which they experience their business. And all of that came with them when they executed the strategy they’re now teaching you. We’re getting into why success itself creates authority, why somebody else’s results can make their advice feel more credible, and why two entrepreneurs can follow exactly the same strategy and have completely different experiences doing it. The point of this episode is to look beyond the success itself, get more discerning about what those results actually tell you, and understand more about the human being behind the business strategy. Topics covered on The Subconscious Psychology of Success:Why success is such powerful marketing and why we naturally pay attention to people who have created results we wantThe part of someone’s success you can’t see from their revenue, followers, launches or sold out eventsHow subconscious beliefs, values, memories, experiences and filters influence the way somebody executes a business strategyWhy somebody’s upbringing and relationship with money, visibility, risk, failure and success can matter to the results they createHow two entrepreneurs can follow the same advice and have completely different internal experiences of doing itWhy successful people may not consciously recognise everything that contributed to their own successThe danger of assuming “this worked for me” automatically means “this will work for you”Why being successful at something and being skilled at helping somebody else do it are different skill setsHow visible success can subconsciously create authority and influence who we choose to learn fromWhat to look for beyond somebody’s success when choosing a coach, mentor, programme or strategyWhy understanding what happens inside YOU when you implement a strategy can be more useful than continually searching for another one LinksConnect with Rebecca Haydon:Apply to work with meCome say hi on Instagram | YouTube | Website Related episodes you may enjoy:295. Behind the Scenes of NLP Masters More about The Subconscious Expert:Welcome to The Subconscious Expert, the podcast where your subconscious becomes your one-way ticket to the mind blowing results you desire in your life and business! I’m your host, Rebecca Haydon, The Subconscious Expert who went from being stuck in victim mode to a multi 6 figure business owner. Each week, I will be giving you the subconscious tools and techniques so you can become the woman who is living out her vision with a life and business that she is truly OBSESSED with. I have said it before, and I will say it 100 times again: "Your business can't outgrow your mindset, and if you want to grow your business, it always starts with growing your subconscious." So let's dive into the subconscious breakthrough you so deeply deserve!

  5. Sep 15

    298. Are You Building an Aligned Business or Someone Else's Version of Success? | Identity Work

    Do you feel like you have been following someone else's advice for so long that your business no longer feels like your own? I'm seeing this happen so often right now among women entrepreneurs, and it's time we talked about it! You join someone's mastermind or coaching container because you want what they have. You learn their strategy, how they run their business, how they show up... and it works great. But somewhere along the way, you realise the version of you that created those results doesn't actually feel like you any more, and isn't aligned with your values. That's what I'm talking about today: the identity work behind building an aligned business, the difference between identity expansion vs imitating someone else's, and how to create your own version of success. Topics covered on Identity Work:What's the difference between identity expansion and identity imitation?How do you end up losing yourself when following someone else's version of success?What happens when a strategy works but feels completely wrong?How do your values shape the way you sell, lead, and show up in your business?What does real identity work look like, and where did the identity you're building actually come from? Connect with Rebecca Haydon:Apply to work with meCome say hi on Instagram | YouTube | Website Related episodes:296. Identity Work Explained: What Does It Actually Mean to Change Your Identity?297. 3 Clues That Will Immediately Expose The Identity You're Operating From | Identity Work

  6. Sep 8

    297. 3 Clues That Will Immediately Expose The Identity You're Operating From | Identity Work

    Identity work isn't about sitting down with a thousand journal prompts and a 17 step mindset routine (even though that's what the internet would make you believe). Identity work starts with observing your current identity: how you show up in your business, the language you use, the subconscious beliefs you hold about yourself. So if you want to know how to change your identity, we start with something I call 'hidden clues'. It's what I listen for in every client conversation, in every message, and it's where your limiting beliefs give themselves away without you noticing. Topics covered on Identity Work:What are throwaway sentences, and what do they tell me about you that you can't hear?Once you notice your throwaway sentences, ask yourself these 3 identity work questionsWhy does your brain keep collecting proof of the identity you're actively trying to change?Does your future self feel like someone else ENTIRELY? Good, that's exactly what we're looking for! Connect with Rebecca Haydon:Apply to work with meCome say hi on Instagram | YouTube | Website Related episodes:296. Identity Work Explained: What Does It Actually Mean to Change Your Identity?132. Harnessing the Reticular Activating System to Turn Dreams into Reality

  7. Sep 1

    296. Identity Work Explained: What Does It Actually Mean to Change Your Identity?

    You know who you want to become. You can probably picture how she runs her business, the money she makes, how she leads, how she sells, the decisions she makes and how she shows up. But when someone tells you to “change your identity,” “step into your next-level identity” or “become the version of you who already has it”… what the hell are you actually supposed to change? Because your identity isn't something you can physically see and it’s definitely bigger than choosing a few new habits, asking “what would my future self do?” and hoping your subconscious gets the memo. In this episode of The Subconscious Expert, I break down what identity actually is, how your subconscious forms its understanding of “who I am”, and why your identity can influence everything from the way you sell and make decisions to how much success feels normal for you to hold. If identity work has always felt slightly intangible, this episode will make it a hell of a lot more practical. Topics covered on Identity Work:What your identity actually is beyond the “future self” language you see online.How experiences, meanings, beliefs and generalisations contribute to your subconscious understanding of who you are.The difference between something you do and something you've started believing you are.The NLP Neurological Levels and where identity sits within them.Why the same business problem can require completely different subconscious work depending on what's happening underneath it.How your current identity influences selling, visibility, decision-making, leadership, money and what feels possible for you.Why simply “acting as if” or copying the behaviour of your future self doesn't necessarily create an identity shift.What happens when the identity you want conflicts with existing beliefs, associations or different parts of you.How new experiences and repetition help something move from “that's not me” to “of course that's me.”Two questions to help you start uncovering your current identity and the gap between who you are now and who you're becoming. Connect with Rebecca Haydon: Apply to work with meCome say hi on Instagram | Facebook | YouTube Resources mentioned in this episode: DM IDENTITY on Instagram if you have a question about your identity or want Rebecca to take a look at what's happening underneath your current business patterns.

  8. Aug 25

    295. Behind the Scenes of NLP Masters: Inside My Most Advanced Subconscious Training Yet

    What does it actually take to create, teach and hold an NLP Master Practitioner training? In this episode, I’m taking you properly behind the scenes of one of the biggest trainings I’ve ever created inside The Subconscious Institute, my training school where I train coaches and practitioners in different modalities for working with the subconscious mind. After three months of preparation, a nearly 400 page manual, five full days of online training and three days together in a château in France, I officially qualified our first TSI NLP Master Practitioners. But there was a LOT that happened before the graduation photos you saw on Instagram. I’m taking you through the whole bloody thing: what NLP Masters actually is, why teaching at Master Practitioner level stretched me in a completely new way, everything that went into creating the training and what happened when we finally got everyone together in France. I also get into the side you don’t necessarily see, holding my 1:1 clients alongside the training, being away from Ivy for the longest I’ve ever been away from her, the mum guilt that came with that, the support that allowed me to hold everything and what this experience taught me about my own capacity. And, of course, we’re getting into the subconscious work underneath ALL of it. Because one of my biggest realisations from Masters had nothing to do with learning another NLP technique. It was what happens when you step beyond the evidence you currently have for who you are, do the bloody thing anyway and give your subconscious the evidence to catch up. Topics covered on NLP Masters:What NLP is and what changes when you progress from NLP Practitioner to NLP Master PractitionerWhy Masters required a completely different way of teaching and why that stretched me as a trainerCritical mass, subconscious evidence and why doing something new can feel so bloody uncomfortableThe three months of preparation behind my first NLP Masters trainingCreating a nearly 400 page training manual and the standard I want every TSI qualification to representThe NLP techniques and concepts we explored, including Strategies, Values, Parts Integration, Meta Programs and advanced linguisticsWhat happened during the five-day online training and some of the breakthroughs I witnessedThe VERY unglamorous journey to France before the château retreat What happened during our three days of in-person NLP Masters trainingHolding students, my 1:1 clients and myself throughout an incredibly intense 10 daysCapacity and why being able to hold more doesn’t mean it stops feeling like a lotBeing away from Ivy, mum guilt and allowing motherhood and ambition to coexistHow Jack helped bring the entire Masters retreat to life and what our different Meta Programs have taught me about building a teamThe board break, Goal Evolution and officially qualifying our first TSI NLP Master PractitionersThe full circle moment of going from completing my own NLP Masters in 2019 to teaching my ownThe evidence Masters gave me about who I am as a teacher and what I’m building with The Subconscious Institute Train with The Subconscious Institute:View upcoming training dates & apply Connect with Rebecca Haydon:Apply to work with meCome say hi on Instagram | Facebook | YouTube

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The Subconscious Expert is a podcast about the subconscious mind, identity and self leadership for powerfully ambitious women who know what they want next and are ready to become the version of themselves who can actually hold it. You’re doing well, your business works, you’re smart, driven and you already know a lot and yet, behind the scenes, you can feel that something about the way you’ve been operating doesn’t quite fit anymore. Maybe consistency still feels harder than it should, maybe success feels heavier as things grow, maybe you lead everyone else powerfully, but struggle to lead yourself with the same clarity and self trust or maybe you can feel a bigger level calling you, and you want to meet it without burning out, overthinking, or losing yourself in the process. This podcast is for that moment. I’m your host, Rebecca Haydon NLP Trainer and Subconscious Business Mentor. I work with the subconscious side of business growth, identity, and leadership. I work with women building businesses at different stages and the patterns underneath are rarely as different as you’d expect. What’s happening at a subconscious level is what we work with here. Each week on The Subconscious Expert, we unpack subconscious patterns, identity shifts, and self-leadership skills that shape how you: • lead yourself • make decisions • handle responsibility and visibility • hold more success • sustain the level you’re stepping into These episodes are grounded, practical conversations rooted in NLP, subconscious work and leadership, supporting you to trust yourself more, feel clearer about what to do, and lead in a way that actually feels solid to live inside. This is the kind of work that shortens the gap between knowing what to do and actually doing it, the kind that changes how you show up day to day and the kind that lets your next level feel like something you can stand in. If you’re ready to build a life and business that matches who you’re becoming, you’re in the right place. New episodes weekly. You can connect with me on Instagram @_rebeccahaydon_ and if you want to explore working together, visit rebeccahaydon.com.

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