E-Commerce Growth For Supplement Brands | Direct-to-Consumer Marketing Strategies

Bobby Hewitt
  • 4.9 (26)
  • MARKETING
  • UPDATED WEEKLY

Marketing Strategies for Supplement Business Owners. Discover what works in nutritional supplements marketing online. If you’re a supplement brand, this show will uncover:- E-Commerce Growth - Marketing Strategies - Maximize your supplement marketing- What are the top supplement trends?- How to use YouTube ads to grow a health supplement business- What is the best way to grow a supplement brand?- How to grow a supplement company- What are the best supplement marketing strategies that work- Is a supplement business profitable- Who buys supplements- Supplement funnels- How to start a dietary supplement business or functional food brand - And much more Marketing for dietary supplement business growth. Bobby Hewitt is a supplement marketing expert with over 13 years of industry experience. Maximize e-commerce and direct-to-consumer sales of dietary supplements.  Marketing dietary supplements is different. If you’re a dietary supplement, functional food, or beauty care brand selling direct-to-consumers online, you can’t sell like the average eCommerce store. The rules of marketing are different for you.

  1. 44M AGO

    Why Your Subscription Model Is Bleeding Cash (And How Supplement Psychology Breaks Traditional Recurring Revenue)

    "Send me a text" Your subscriber CAC is double what you pay for one-time buyers. People are signing up and canceling before the second shipment even ships. You're offering 30% off recurring orders and conversion rates are still in the basement. Meanwhile, every other DTC brand seems to be printing money with subscriptions. Here's the problem: subscription models that work brilliantly for razors, coffee, and dog food are fundamentally misaligned with how people buy supplements. You're not automating an existing habit. You're asking someone to commit future desire, hope, trust, and belief to a product they haven't even experienced yet. In this episode, I break down why supplement subscription economics are broken for most brands and exactly how to fix them. We'll cover why your subscriber CAC sits at $70-$120+ while one-time buyers cost $45-$55, why retention is so fragile in the first 30 days, and why operational complexity compounds faster than most founders expect. But more importantly, I'll show you how to restructure subscription offers to align with the four buying forces instead of fighting against them. You'll learn the two-step acquisition model that keeps CAC sustainable, the timing strategy that converts buyers after they have proof instead of before, and the narrative framework that positions subscriptions as mechanism continuity protection rather than convenience. This isn't about better discounts or harder-to-cancel flows. It's about understanding that supplements sit between functional and emotional purchases, which means your subscription strategy needs to work with dual-mind psychology, not against it. If you're tired of watching subscription numbers that look good on paper but bleed cash in reality, this episode will show you the supplement-specific approach that actually builds recurring revenue. Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/group If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com Click here to grab your copy of the Health Supplement Ad Swipe Guide. Discover what really works in funnel marketing Need help increasing sales on your own? Click here Stuck at $1 - $5M in revenue? Click Here Case Study on how Creative Thirst added over $200,000 for one supplement brand

    37 min

  2. FEB 1

    The Ingredient Spotlight Dilemma: Education vs. Commoditization

    "Send me a text" You're doing everything right. You've educated your prospects about why your ingredient form is superior. You've built trust through science. You've created hope through mechanism. Your ads are clicking. People are engaged. And then they go to Amazon and buy the cheapest version of the ingredient you just taught them about. This is the Ingredient Spotlight Dilemma when your education inadvertently turns your premium supplement into a commodity. The more you spotlight your hero ingredient, the easier you make it for prospects to comparison shop on price alone. You've satisfied their functional mind but failed to build enough belief in YOUR specific product to justify the premium. In this episode, I break down the strategic difference between ingredient spotlight and mechanism spotlight, and why this distinction is critical for supplement brands competing at Stage 3 marketplace sophistication. You'll learn the Education Hierarchy for structuring your VSL and sales pages so differentiation comes first, the Amazon Stress Test to evaluate if your marketing is commoditizing your product, and five proven strategies for building unique mechanisms around commoditized ingredients – from co-factor approaches to formulation philosophies. This isn't about dumbing down your marketing or hiding information. It's about understanding that supplements require both the functional and emotional minds to be satisfied simultaneously. When you spotlight ingredients, you only satisfy the functional mind. When you spotlight mechanisms, you can satisfy both. If you're losing sales to Amazon after doing all the hard work of education, this episode shows you exactly where your marketing is breaking down and how to fix it. Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/group If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com Click here to grab your copy of the Health Supplement Ad Swipe Guide. Discover what really works in funnel marketing Need help increasing sales on your own? Click here Stuck at $1 - $5M in revenue? Click Here Case Study on how Creative Thirst added over $200,000 for one supplement brand

    35 min

  3. JAN 25

    The Insurance Gaps That Sink Supplement Brands

    "Send me a text" Most supplement founders believe they're covered because their manufacturer has insurance. They're wrong. And that misconception could cost them everything. In this episode, I sit down with Michael Sendrovich, an insurance broker who specializes exclusively in commercial coverage for supplement companies. We unpack the critical differences between premises liability and products liability, why classification matters more than you think, and how ingredients from overseas can create coverage gaps you never knew existed. Michael breaks down what actually triggers insurance claims in the supplement space, from overdosing on gummies to contamination issues. We discuss why buying the cheapest policy online often means buying no real coverage at all, and what questions you should ask any broker before signing on the dotted line. Whether you're pre-launch or doing seven figures, this episode reveals the insurance fundamentals that protect your business when something goes wrong. Because in supplements, it's not about if something happens, it's about when. Contact Michael Sendrovich: Website: https://zeygerinsurance.com/business-insurance-quote/Email: michael@zeygerinsurance.comPhone: 818-698-8240Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/group If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com Click here to grab your copy of the Health Supplement Ad Swipe Guide. Discover what really works in funnel marketing Need help increasing sales on your own? Click here Stuck at $1 - $5M in revenue? Click Here Case Study on how Creative Thirst added over $200,000 for one supplement brand

    43 min

  4. JAN 18

    The Hidden Economics of Scaling a Supplement Brand (Why Your Numbers Don't Work)

    "Send me a text" To learn more about the group coaching click here: https://creativethirst.com/group/ In this episode, you'll discover how every metric in your business (CAC, AOV, Repeat Purchase Rate, LTV) is downstream from the four supplement buying forces, exactly which force impacts which metric and how to diagnose what's weak in your funnel, and why operational fixes don't work but psychological fixes do. Stop treating symptoms. Start fixing the psychology that drives your numbers. That's how supplement brands scale profitably. To learn more about the group coaching click here: https://creativethirst.com/group/ Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/group If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com Click here to grab your copy of the Health Supplement Ad Swipe Guide. Discover what really works in funnel marketing Need help increasing sales on your own? Click here Stuck at $1 - $5M in revenue? Click Here Case Study on how Creative Thirst added over $200,000 for one supplement brand

    35 min

  5. JAN 11

    Why Your Supplement Marketing Keeps Failing (And What to Do Instead)

    "Send me a text" To learn more about the group coaching click here: https://creativethirst.com/group/ You're spending $50 to acquire a customer who buys once and never returns. You've tested different creative, different audiences, different landing pages. Nothing works. The problem isn't your tactics. It's that you don't understand marketplace sophistication. Your market has heard every promise hundreds of times. They've tried dozens of supplements. They're skeptical and jaded. And you're marketing to them like it's 1995, making the same benefit promises everyone else makes. In this episode, you'll learn the five stages of marketplace sophistication and where supplement markets actually sit, why promises don't work anymore and what does (Unique Mechanisms), and how to create a Mechanism of Trust and Mechanism of Hope that makes your marketing actually work. Stop trying to out-promise your competition. Start competing on mechanism. That's supplement-specific thinking, and that's how you make marketing work in sophisticated markets. To learn more about the group coaching click here: https://creativethirst.com/group/ Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/group If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com Click here to grab your copy of the Health Supplement Ad Swipe Guide. Discover what really works in funnel marketing Need help increasing sales on your own? Click here Stuck at $1 - $5M in revenue? Click Here Case Study on how Creative Thirst added over $200,000 for one supplement brand

    35 min

  6. JAN 4

    Why Most Supplement Brands Fail Before They Even Launch (The Foundation Nobody Talks About)

    "Send me a text" To learn more about the group coaching click here: https://creativethirst.com/group/  You've got your supplement manufacturer lined up, your ingredients sourced, your packaging designed. You think you're ready to launch. But you're building on quicksand. Most supplement founders obsess over the wrong things pre-launch. They focus on COGs, fulfillment partners, SKU count, and pricing strategy while completely ignoring the one thing that actually determines success: supplement buying psychology. In this episode, you'll discover why supplements don't sell like other products, what the "dual-mind problem" is and why it changes everything about how you market, and the four forces (Desire, Hope, Trust, and Belief) that drive every supplement purchase. If you're pre-launch or early stage and your conversion rates are terrible despite having a great product, this episode reveals the foundation you're missing. Because you're not in the supplement business. You're in the supplement buying psychology business. To learn more about the group coaching click here: https://creativethirst.com/group/  Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/group If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com Click here to grab your copy of the Health Supplement Ad Swipe Guide. Discover what really works in funnel marketing Need help increasing sales on your own? Click here Stuck at $1 - $5M in revenue? Click Here Case Study on how Creative Thirst added over $200,000 for one supplement brand

    29 min

  7. 12/28/2025

    Why Your Meta Ads Keep Getting Rejected (And What It Really Means)

    "Send me a text" Your Meta ads got rejected again. You've scrubbed the copy clean, removed every possible claim, watered it down to "supports overall wellness," and still, nothing gets through. Or worse, it gets approved but doesn't convert. Meanwhile, you're watching competitors run seemingly aggressive ads that somehow work. Here's what nobody's telling you: The rejection problem isn't just about compliance. It's about understanding how people actually buy supplements. In this episode, I break down why supplements sit in a completely unique space between functional and emotional purchases, and why that changes everything about how you need to market them. You'll learn about the dual-mind framework—how supplement buyers are making two simultaneous decisions with their functional mind and emotional mind, and why satisfying only one of them kills your conversions. We'll cover why your "safe" compliant ads speak only to researchers who never buy, how the brands getting traction are satisfying both minds even within Meta's rules, and why trying to apply standard DTC tactics to supplements keeps you stuck in mediocre performance. If you've been treating Meta rejections as purely a compliance problem, this episode will completely reframe how you think about your ad strategy and why you need supplement-specific thinking to scale. Topics covered: Why the functional vs. emotional buying spectrum matters for supplementsThe two minds every supplement buyer uses simultaneouslyWhat really happens when you strip all claims from your adsHow to diagnose if your marketing speaks to only one mindWhy generic e-commerce tactics fail in the supplement spaceLearn more about The Supplement Business Accelerator Group at https://creativethirst.com/group If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com Click here to grab your copy of the Health Supplement Ad Swipe Guide. Discover what really works in funnel marketing Need help increasing sales on your own? Click here Stuck at $1 - $5M in revenue? Click Here Case Study on how Creative Thirst added over $200,000 for one supplement brand

    31 min

  8. 12/21/2025

    2026 Supplement Marketing Trends (Part 2 of 2)

    "Send me a text" Welcome to part two where we unpack the final six trends that will separate winning supplement brands from dying ones in 2026. In this episode, we dive into the innovation happening in formats and packaging (hint: gummies are declining at 8% while powders grow), the explosion of GLP-1 natural alternatives riding the Ozempic wave, functional mushrooms hitting mainstream with lion's mane getting 87 million TikTok views, personalized supplements becoming accessible through DNA and AI, beauty-from-within supplements booming as skincare goes internal, and why immune health isn't declining post-pandemic it's accelerating to $27.6 billion. You'll discover why generic is dead and specificity is king, how to prove your products actually work in a skeptical market, why format matters as much as formulation, and the fundamental consumer behavior shifts connecting all twelve trends. Plus, the hard truth about market growth: specialty supplements are growing at 6.3% while basic vitamins barely hit 2.7%. If you're making generic multivitamins with no differentiation, you're in a category growing slower than inflation. The supplement market is hitting $327 billion by 2030, but not every brand will capture their share. This episode shows you exactly how to position your brand for the massive opportunities ahead while your competitors keep playing the old game. The revolution isn't coming, it's already here. Are you ready? Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/group If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com Click here to grab your copy of the Health Supplement Ad Swipe Guide. Discover what really works in funnel marketing Need help increasing sales on your own? Click here Stuck at $1 - $5M in revenue? Click Here Case Study on how Creative Thirst added over $200,000 for one supplement brand

    34 min
See All (125)

4.9
out of 5
26 Ratings

About

Marketing Strategies for Supplement Business Owners. Discover what works in nutritional supplements marketing online. If you’re a supplement brand, this show will uncover:- E-Commerce Growth - Marketing Strategies - Maximize your supplement marketing- What are the top supplement trends?- How to use YouTube ads to grow a health supplement business- What is the best way to grow a supplement brand?- How to grow a supplement company- What are the best supplement marketing strategies that work- Is a supplement business profitable- Who buys supplements- Supplement funnels- How to start a dietary supplement business or functional food brand - And much more Marketing for dietary supplement business growth. Bobby Hewitt is a supplement marketing expert with over 13 years of industry experience. Maximize e-commerce and direct-to-consumer sales of dietary supplements.  Marketing dietary supplements is different. If you’re a dietary supplement, functional food, or beauty care brand selling direct-to-consumers online, you can’t sell like the average eCommerce store. The rules of marketing are different for you.

Information

You Might Also Like