E-Commerce Growth For Supplement Brands | Direct-to-Consumer Marketing Strategies

Bobby Hewitt
  • 4.7 (27)
  • MARKETING
  • UPDATED WEEKLY

Marketing Strategies for Supplement Business Owners. Discover what works in nutritional supplements marketing online. If you’re a supplement brand, this show will uncover:- E-Commerce Growth - Marketing Strategies - Maximize your supplement marketing- What are the top supplement trends?- How to use YouTube ads to grow a health supplement business- What is the best way to grow a supplement brand?- How to grow a supplement company- What are the best supplement marketing strategies that work- Is a supplement business profitable- Who buys supplements- Supplement funnels- How to start a dietary supplement business or functional food brand - And much more Marketing for dietary supplement business growth. Bobby Hewitt is a supplement marketing expert with over 13 years of industry experience. Maximize e-commerce and direct-to-consumer sales of dietary supplements.  Marketing dietary supplements is different. If you’re a dietary supplement, functional food, or beauty care brand selling direct-to-consumers online, you can’t sell like the average eCommerce store. The rules of marketing are different for you.

  1. 6D AGO

    The Counterintuitive Win How Adding Friction Drove Another 31% in Subscription Sales

    "Send me a text" Every best practice tells you to reduce friction. We added a step to a subscription offer page. Subscriptions jumped 31.26%. This is the follow-up on the Human SuperBeets test from last episode. Same brand, same page, same traffic. Stacked on top of the 23.53% win from Test 1, this second test added another seventy-seven thousand dollars in subscription revenue pushing the combined impact of these two tests to roughly $280,000 on a single landing page. If your supplement subscription page is asking visitors to make the quantity decision and the subscription decision at the same moment, this episode is the fix.  Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/group If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com Click here to grab your copy of the Health Supplement Ad Swipe Guide.Discover what really works in funnel marketingNeed help increasing sales on your own? Click hereStuck at $1 - $5M in revenue? Click HereCase Study on how Creative Thirst added over $200,000 for one supplement brand

    21 min

  2. APR 26

    The $200K A/B Test: Case Study How One Section Added 23% to Subscriptions for a Well Known Supplement Brand

    "Send me a text" One section above the offer block. Subscription sales up 23.53%. Over $200,000 in additional subscription revenue The brand was Human, Inc. 5000, SuperBeets nitric oxide drink. Their internal CRO team had spent months running the obvious offer-block tests trying to move subscription take rate. Nothing moved. The win wasn't at the decision point. It was upstream of it. This episode is a breakdown of the exact section we added. I read the headline, the four annotated lines carrying Desire, Belief, and Hope, and the four trust blocks that dismantled the primary subscription objections and walk through what each sentence is doing and why. If you run a supplement brand at $5M+ and your subscription take rate has been flat, this episode tells you exactly where to look and why the offer-block tests you've been running aren't the lever. Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/group If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com Click here to grab your copy of the Health Supplement Ad Swipe Guide.Discover what really works in funnel marketingNeed help increasing sales on your own? Click hereStuck at $1 - $5M in revenue? Click HereCase Study on how Creative Thirst added over $200,000 for one supplement brand

    19 min

  3. APR 19

    Amazon vs. D2C for Supplement Brands

    "Send me a text" Every supplement brand hits this crossroads: Amazon or direct-to-consumer?  In this episode, I think through: Why Amazon only lets you leverage 2 of the 4 supplement buying forces (and which ones)The real economics: DTC vs AmazonWhen Amazon actually makes MORE sense than DTC (yes, there are use cases)A 3-tier product architecture framework for strategically using both channelsWhether you're just starting out, doing $500K annually, or pushing past $5M, this episode will completely change how you think about channel strategy. This isn't about tactics. It's about understanding what business you're actually building and whether it's an asset worth owning or just revenue on someone else's platform. Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/group If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com Click here to grab your copy of the Health Supplement Ad Swipe Guide.Discover what really works in funnel marketingNeed help increasing sales on your own? Click hereStuck at $1 - $5M in revenue? Click HereCase Study on how Creative Thirst added over $200,000 for one supplement brand

    37 min

  4. APR 12

    How to Sell Without Looking Like You're Selling

    "Send me a text" In this episode, I break down the advertorial formula that triples conversion rates on interruption-based traffic.  You'll learn the four advertorial formats that work for supplements exactly how the 4 supplement buying forces sequence differently when you're selling through content instead of persuasion, and where advertorials win versus where traditional sales pages crush it. If you're burning cash on Facebook or native traffic that won't convert, this episode will change your entire approach to cold traffic acquisition. Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/group If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com Click here to grab your copy of the Health Supplement Ad Swipe Guide.Discover what really works in funnel marketingNeed help increasing sales on your own? Click hereStuck at $1 - $5M in revenue? Click HereCase Study on how Creative Thirst added over $200,000 for one supplement brand

    33 min

  5. APR 5

    The Sales Page Sequence: Converting Cold Traffic Without Burning Cash

    "Send me a text" Most supplement sales pages are built backwards. They lead with ingredients, dump science on skeptical strangers, and wonder why they struggle.  The truth is your sales page isn't just failing to convert, it's actively fighting against how people actually buy supplements. In this episode, I break down: The exact sales page structure that works with supplement buying psychology instead of against it. You'll learn the 4-Force sequence that turns cold traffic into buyers, where each element should live on the page (and why order matters)How to stop treating your sales page like a spec sheet and start treating it like a conversion machine.If you're tired of throwing paid traffic at pages that don't perform, this episode will change how you think about cold traffic conversion forever. Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/group If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com Click here to grab your copy of the Health Supplement Ad Swipe Guide.Discover what really works in funnel marketingNeed help increasing sales on your own? Click hereStuck at $1 - $5M in revenue? Click HereCase Study on how Creative Thirst added over $200,000 for one supplement brand

    31 min

  6. MAR 29

    How Top Supplement Brands Convert Skeptical Buyers

    "Send me a text" You're getting clicks but not sales.  Before you blame your creative or your offer, there's a psychology problem you need to understand. Cold traffic and warm traffic don't buy the same way.  In this episode, I break down Why sending cold traffic straight to product pages fails for supplement brandsHow the four buying forces work differently for skeptical buyersAnd what top brands do instead to turn curious clicks into customers. If you're burning ad budget on traffic that bounces, this episode will show you exactly what's missing in your funnel, and how to fix it. Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/group If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com Click here to grab your copy of the Health Supplement Ad Swipe Guide.Discover what really works in funnel marketingNeed help increasing sales on your own? Click hereStuck at $1 - $5M in revenue? Click HereCase Study on how Creative Thirst added over $200,000 for one supplement brand

    28 min

  7. MAR 22

    How Frictionless Funnels Can Attract the Wrong Customers

    "Send me a text" Everyone tells you to reduce friction in your checkout process. We did the opposite and increased subscription sales by 31%.  In this episode, I unpack the counterintuitive truth How to use strategic friction How to build commitment from buyers who stick on subscription longer.And I explain when this approach works (and when it absolutely doesn't). If you're tired of optimizing for subscription conversions only to watch them all churn out, this episode changes everything. Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/group If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com Click here to grab your copy of the Health Supplement Ad Swipe Guide.Discover what really works in funnel marketingNeed help increasing sales on your own? Click hereStuck at $1 - $5M in revenue? Click HereCase Study on how Creative Thirst added over $200,000 for one supplement brand

    40 min

  8. MAR 15

    Why Some Supplements Sell Themselves

    "Send me a text" Some supplement brands hit 5-7% conversion rates while their competitors struggle at 2% - using the same traffic, same platforms, even similar products. The difference? They've aligned their positioning with what their market already believes. In this episode, I break down BELIEF, one of the four forces in my supplement buying framework, and why it's the most powerful (and most overlooked) driver of conversion rates. You'll learn: Why belief is different from desire, hope, and trust - and why it operates almost entirely beneath conscious awarenessThe three levels of belief that shape every supplement purchase (philosophical, category, and identity beliefs)How repositioning a nootropic from "cognitive enhancement" to "cognitive protection" doubled conversion rates and dropped customer acquisition costs by 40%The supplement buyer paradox: Why people research for weeks but ultimately buy on emotionHow to do a belief audit on your current marketing (and spot the red flags that you're fighting beliefs instead of working with them)When to pivot your positioning vs. when to educate your marketWhy being first to market isn't always an advantage in supplementsThe bottom line: You can't change deep beliefs with a sales page. But when you align your positioning with existing beliefs, everything else works better. Your ads convert higher. Your cost to acquire customers drops. Your lifetime value increases. If you've been tweaking copy and testing offers without seeing the results you need, the problem might not be your marketing tactics. It might be belief misalignment. Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/group If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com Click here to grab your copy of the Health Supplement Ad Swipe Guide.Discover what really works in funnel marketingNeed help increasing sales on your own? Click hereStuck at $1 - $5M in revenue? Click HereCase Study on how Creative Thirst added over $200,000 for one supplement brand

    30 min
See All (137)

4.7
out of 5
27 Ratings

About

Marketing Strategies for Supplement Business Owners. Discover what works in nutritional supplements marketing online. If you’re a supplement brand, this show will uncover:- E-Commerce Growth - Marketing Strategies - Maximize your supplement marketing- What are the top supplement trends?- How to use YouTube ads to grow a health supplement business- What is the best way to grow a supplement brand?- How to grow a supplement company- What are the best supplement marketing strategies that work- Is a supplement business profitable- Who buys supplements- Supplement funnels- How to start a dietary supplement business or functional food brand - And much more Marketing for dietary supplement business growth. Bobby Hewitt is a supplement marketing expert with over 13 years of industry experience. Maximize e-commerce and direct-to-consumer sales of dietary supplements.  Marketing dietary supplements is different. If you’re a dietary supplement, functional food, or beauty care brand selling direct-to-consumers online, you can’t sell like the average eCommerce store. The rules of marketing are different for you.

Information

You Might Also Like