Ahead of the Game

Digital Marketing Institute
  • 4.6 (10)
  • Marketing
  • Updated Monthly

Want a taste of the real-life digital marketing game? Supercharge your marketing skills and sharpen your mindset with incisive insights from industry experts. The Ahead of the Game podcast is brought to you by The Digital Marketing Institute, hosted by Will Francis. Subscribe to all DMI Ahead of the Game podcasts on Apple Podcasts, Spotify or watch on video at YouTube. And check out the DMI's extensive knowledge library and join up for free. https://my.digitalmarketinginstitute.com/auth/register?podcast

  1. 5d ago

    Why Reddit Matters for Marketers

    Ever wondered why so many people add “Reddit” to their Google searches? In this episode of the DMI podcast, host Will Francis speaks with Sam Hughes, Head of Industry at Reddit, about what makes the platform such a trusted source of information and advice. Sam explores how people use Reddit to discover, research,and validate their choices, and what marketers need to understand before getting involved. Sam’s top 3 tips Experience Reddit as a user: join communities and understand how the platform works before approaching it as a marketer.Listen before you participate: use Reddit Pro to understand where and how people are talking about your brand, products, and industry.Ask for help when you need it: use Reddit’s resources and teams to find the right approach for your business and goals.The Ahead of the Game podcast is brought to you by theDigital Marketing Institute and is available on YouTube, ApplePodcasts, Spotify, and all other podcast platforms. And if you enjoyed this episode, please leave a review soothers can find us. If you have other feedback or would like to be a guest on the show, email the podcast team! Timestamps 0:01:08 – Sam’s journey to Reddit0:02:18 – What makes Reddit different0:03:29 – How Reddit communities work0:06:02 – Why people turn to Reddit for information0:08:21 – Trust, anonymity, and authentic conversations0:10:21 – How brands can approach Reddit0:11:44 – Getting started as a marketer on Reddit0:12:35 – Understanding upvotes and community participation0:14:43 – Using Reddit Pro for audience research0:16:48 – Turning Reddit insights into marketing ideas0:19:08 – How brands can use honest community feedback0:21:28 – Do Redditors actually want to hear from brands?0:24:24 – Where Reddit fits in the customer journey0:25:36 – Reddit as a mix of search and social0:29:14 – Creating ads that fit how people use Reddit0:29:31 – Sam’s top tips for marketers using Reddit0:31:25 – How Will and Sam use Reddit personally0:32:56 – Discovering niche communities and interests0:34:29 – The community mindset behind Reddit

    Why Reddit Matters for Marketers

  2. Sep 18

    How to Organize Your Digital Workspace

    Ever feel like your digital life is getting harder to manage? In this episode of the DMI podcast, host Will Francis speaks with Shawn Lemon, founder of The Digital Organizer, about creating simpler systems for managing files, email, tasks, and the growing number of tools we use every day.  Shawn explores why good digital organization is becoming even more important in the age of AI, how to build systems around the way you work, and why adding another productivity tool often isn’t the answer.  For a jump start on how to mange your own files, check out Shawn's File Organization Guide. Shawn’s top 3 tips  Focus on what matters now: separate current work from older clutter. Build a system that works for you: organize around your own tasks and habits. Simplify your tools: consolidate files, emails, and platforms where possible. The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on YouTube, Apple Podcasts, Spotify, and all other podcast platforms.  And if you enjoyed this episode, please leave a review so others can find us. If you have other feedback or would like to be a guest on the show, email the podcast team!  Timestamps  0:02:56 – Why our digital lives have become so cluttered  0:05:03 – Why organization matters more in the age of AI  0:08:06 – Organizing files around how you work  0:09:32 – Why digital organization becomes overwhelming  0:11:51 – Building a “second brain” with AI  0:14:39 – Shawn’s personal productivity tech stack  0:18:03 – The biggest digital organization mistakes  0:19:28 – Where organization meets productivity  0:20:56 – Finding focus in an always-on working world  0:23:14 – GTD, PARA and finding a system that works for you  0:26:22 – Simplifying an overloaded email inbox  0:29:52 – Why there’s no perfect productivity system  0:32:21 – Creating digital systems for teams  0:34:39 – Who should own digital organization at work?  0:36:41 – Could AI solve digital organization?  0:37:56 – How Shawn is using AI in his own workflows  0:42:19 – AI, ADHD, and managing digital overwhelm  0:46:30 – Using AI to make organization easier  0:49:05 – Managing Slack, email, and workplace communication  0:53:00 – Organizing files effectively in SharePoint  0:54:41 – A simple file naming convention  0:57:48 – Shawn’s tips for getting digitally organized

    How to Organize Your Digital Workspace

  3. Aug 28

    Building Audience Through Content

    What does content marketing look like when creating more content is no longer enough? In this episode of the DMI podcast, host Will Francis speaks with Chima Mmeje, Senior Content Marketing Manager at Moz, about how marketers can stand out as AI transforms search, content, and the way audiences discover brands. From building direct relationships with audiences to finding genuine demand and using AI without losing your own voice, Chima shares her perspective on where content marketing is heading and the skills marketers will need to keep up. Chima’s Top 3 Tips Understand the pain behind the problem: go beyond surface-level audience insights and understand what genuinely motivates people to seek a solution.Develop your storytelling skills: use storytelling to make your content distinctive, hold attention, and adapt ideas for different audiences and formats.Use AI as an assistant, not the thinker: bring your own strategy, expertise, and judgment, then use AI to help you execute and scale your ideas.The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on YouTube, Apple Podcasts, Spotify, and all other podcast platforms. And if you enjoyed this episode, please leave a review so others can find us. If you have other feedback or would like to be a guest on the show, email the podcast team! Timestamps 0:03:16 – Why brands need to reduce their reliance on Google 0:05:01 – Webinars, email, social and building owned audiences 0:09:20 – Turning educational content into conversions 0:13:41 – How content marketing is changing 0:14:23 – Why creating more content is no longer enough 0:16:18 – Creating useful resources instead of basic articles 0:16:30 – Storytelling and multimodal content 0:18:47 – Using AI to repurpose content 0:20:55 – The biggest mistake marketers make with AI 0:24:04 – Why personality matters more in the age of AI 0:24:45 – How obvious AI content can damage trust 0:26:24 – Earning and keeping attention in search 0:27:45 – Finding content demand across search,social and AI 0:29:34 – Building authority across your online presence 0:32:03 – Why you can’t trust AI agents 0:33:05 – Building AI workflows that keep humans in control 0:35:12 – When to hand repetitive work over to AI 0:36:33 – The skills marketers need for the future 0:40:52 – Understanding your audience’s deeper pain points 0:42:51 – Founding the Freelance Coalition for Developing Countries 0:45:33 – The importance of building skills and accessing better opportunities

    Building Audience Through Content

  4. Aug 7

    Understanding AI Search Visibility

    How does your brand stay visible when search is shifting from rankings and clicks to mentions, citations, and AI-driven answers? And did you know that AI can't yet read the Javascript on your site? In this episode of the DMI podcast, host Will Francis talks to Aimee Jurenka, founder of SEO Sustainable and AI visibility strategist, about how brands can adapt to discoverability in an AI-powered search world. They chat about the ongoing evolution from traditional SEO to AI visibility, why inbound content is changing, how mentions and PR are becoming more important, and what technical and brand foundations still matter most. Aimee's top tips on AI search: Make sure AI bots can crawl and understand your site.Focus on brand-led, product-specific, and highly relevant content.Build visibility through mentions, LinkedIn, and other places your audience already trusts.Aimee mentions her detailed article on informational content for AI search on Site Bulb and gives credit to the work of Celeste Gonzalez on local SEO. Timestamps: 02:10 - Understanding black hat and white hat SEO04:24 - Loopholes in AI SEO and the wild west of tactics07:06 - Differences between traditional SEO and AI search08:38 - The shift in content creation for AI visibility10:09 - Brand-focused content and new SEO strategies12:40 - Agent-to-agent web and the future of the agentic web16:39 - Changes in off-page SEO and mentions versus backlinks18:09 - The importance of mentions and citations in AI search19:22 - Training AI to recognize your brand23:56 - Personalized search and the use of LLMs24:52 - The shift in user research and purchase journey25:34 - Impact on Google ads and revenue models27:25 - Common misconceptions about AI visibility39:21 - Top tips for marketers

    Understanding AI Search Visibility

  5. Jul 20

    Stories From an Entrepreneur

    Ever wondered why some brands earn attention while others get overlooked?   In this episode of the DMI podcast, host Will Francis speaks with entrepreneur Ernest Cantillon about what it really takes to build brands people remember.  Ernest is co-founder of Black Emerald Irish Whiskey, COO of LYQD - a digital exchange for whiskey casks, and owns the pub Sober Lane in Cork, Ireland. Drawing on his experience across hospitality, food and drink, and e-commerce, Ernest shares the lessons he's learned from building businesses and taking risks in competitive markets.  This conversation explores the ideas and experiences that have shaped Ernest's approach to building lasting attention.    Ernest's top 3 tips:  Don't take your brand too seriously: authenticity resonates far more than trying to appear perfect Ship your ideas: getting good work into the world beats endlessly chasing perfection Focus on creating experiences people genuinely want to share: great products and happy customers are your best marketing   The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on YouTube, Apple Podcasts, Spotify, and all other podcast platforms.  And if you enjoyed this episode, please leave a review so others can find us. If you have other feedback or would like to be a guest on the show, email the podcast team!    Timestamps:  0:00:00 – Why attention is every business's biggest challenge  0:01:12 – Building customer loyalty with email marketing  0:03:05 – Why WhatsApp Business is worth watching  0:05:00 – How hospitality marketing has changed  0:06:28 – Creating content people actually enjoy  0:07:45 – Building a brand through culture and community  0:08:57 – LinkedIn as a networking and personal branding tool  0:09:52 – Marketing products that require education  0:11:10 – Why in-person events still matter  0:12:16 – When unexpected content creates opportunities  0:13:35 – Experimentation, failure, and learning in business  0:14:00 – The restaurant pivot that didn't work  0:16:38 – Why failure is still worth it  0:18:54 – Personal branding as a founder  0:20:09 – Growing beyond founder-led businesses  0:21:51 – Looking after existing customers first  0:23:15 – Why the product is the marketing  0:25:16 – Positioning a premium whiskey brand  0:27:23 – Adapting marketing for international audiences  0:29:43 – When attention doesn't translate into sales  0:31:05 – Why consistent marketing beats viral moments  0:31:48 – User-generated content and simple marketing ideas  0:32:16 – Turning your product into your marketing  0:33:49 – The messy middle between awareness and purchase  0:34:18 – How AI is changing marketing workflows  0:35:53 – Why AI helps marketers do more, not less  0:37:48 – Ernest's top tips for building awareness

    Stories From an Entrepreneur

  6. Jun 19

    How AI is Changing Search

    Search is changing faster than most marketers realize.  In this episode, Will Francis speaks with Crystal Carter, Head of AI Search and SEO Communications at Wix Studio, a role focused on helping brands understand how AI-powered search is reshaping online visibility and discovery. They discuss the rise of AI search, the growing role of AI agents, and what these changes mean for brands trying to stay visible online.  As AI-powered search transforms how people discover and engage with information, Crystal explores the emerging trends marketers should be watching closely and why some long-held assumptions about search may need to change.  Crystal’s top 3 tips for marketers:  Measure your AI visibility: track how much traffic is already coming from AI tools and monitor how it changes over time Make your website more actionable: ensure every page gives users and AI agents a clear way to take action Check how AI tools describe your brand: test prompts across multiple LLMs and look for consistency in how your business is represented The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on ⁠YouTube⁠, ⁠Apple Podcasts⁠, ⁠Spotify⁠, and all other podcast platforms.  And if you enjoyed this episode, please leave a review so others can find us. If you have other feedback or would like to be a guest on the show, ⁠email the podcast team⁠!  Timestamps:  0:00:08 – What AI search means for marketers  0:00:39 – SEO, AI search, and the rise of agentic discovery  0:02:27 – Is AI search really threatening Google?  0:05:15 – How search behaviour is changing  0:07:58 – Tracking AI search visibility and traffic  0:08:23 – AI agents and the future of website discovery  0:10:06 – Why brands need deeper customer understanding  0:11:29 – Using customer questions to drive content strategy  0:13:14 – Turning websites into actionable resources  0:15:42 – Protocols, interoperability and the agentic web  0:17:04 – Will consumers trust AI agents to buy for them?  0:19:21 – Crystal’s “do-thingsy” website framework  0:20:24 – Why SEO is becoming more algorithmic and personalised  0:22:48 – The three pillars of SEO in an AI era  0:24:15 – Technical SEO for AI search and agents  0:26:37 – Content strategies that work in AI search  0:28:51 – Evergreen content versus fresh and spicy content  0:34:10 – Why AI search rewards fresh information  0:36:26 – Using AI to create better content workflows  0:40:29 – Can AI be manipulated by marketers?  0:41:33 – The future of backlinks and brand relevance  0:44:15 – PR, content syndication and AI visibility  0:46:02 – Building a consistent brand identity across the web  0:47:34 – Three practical steps to improve AI visibility

    How AI is Changing Search

  7. May 29

    Responsible AI in the Workplace

    What does “responsible AI” look like in practice? In one of our most engaging episodes of the year, host Will Francis speaks with  Gordon Ryan, Senior Managing Consultant and Design Process Lead at Sopra Steria, about the growing impact of AI on work, business, and society, and the hidden trade-offs behind its adoption.  From the future of design and marketing to productivity and identity, Gordon shares his perspective on where AI could take us next, and whether we’re building the kind of future we want.  Gordon’s top 3 tips for responsible strategic use of AI:  Reflect on what you value most in your work: Identify the parts of your role that feel meaningful and uniquely human  Use AI intentionally: Focus on solving real problems instead of adopting tools simply because they’re available  Think beyond productivity: Consider how AI could improve wellbeing, relationships, creativity, and quality of life at work  The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on YouTube, Apple Podcasts, Spotify, and all other podcast platforms.  And if you enjoyed this episode, please leave a review so others can find us. If you have other feedback or would like to be a guest on the show, email the podcast team!    Timestamps:  0:01:57 – What systems-oriented design means  0:04:31 – UX design, digital experiences and systems thinking  0:05:10 – Will AI replace designers?  0:08:24 – Creativity, craft and the human side of design  0:09:24 – Are companies adopting AI without a clear strategy?  0:11:37 – The “Wild West” of AI inside organizations  0:14:41 – Gordon’s most practical uses of AI today  0:16:00 – Using AI to analyze complex environmental and forestry data  0:18:36 – The human impact of automation and lost relationships  0:21:13 – What ethical AI really means beyond compliance  0:22:41 – Productivity, profit and the future of work  0:26:12 – Why business growth can’t continue forever  0:30:18 – Is Gordon optimistic or skeptical about AI?  0:31:30 – AI, inequality and the environmental crisis  0:34:59 – Reconciling AI’s benefits with its environmental impact  0:36:00 – Could AI enable shorter working weeks?  0:39:36 – The future of marketing and behavioral manipulation  0:45:50 – Marketing, persuasion and ethical responsibility  0:46:37 – How to use AI more mindfully

    Responsible AI in the Workplace

  8. May 10

    Inside Social Creativity and Virality

    Ever wondered what really makes social content go viral? In this episode of the DMI podcast, host Will Francis speaks with Stuart Larkin about viral social campaigns, creativity on social media, and why “going viral” is rarely the right starting point for a brand strategy. Drawing on his background in comedy writing and his work at UNILAD creating reactive, social-first content, Stuart explains how brands can create content that entertains, educates, inspires or invites participation while still staying authentic to who they are. From the role of humor and trend-jacking to the importance of platform fit and consistent publishing, Stuart breaks down what it takes to build stronger social content over time. He also shares why brands should experiment with repeatable formats and give themselves permission to learn through imperfect content, rather than expecting instant viral success. For marketers and brand leaders alike, Stuart offers a practical look at how to balance creativity with strategy, build social-first teams, and develop a more audience-led approach to content that can earn attention in today’s fragmented feeds. Stuart’s top 3 tips: Understand your audience – create content for a specific person, not a vague mass audienceCommit to a clear social strategy – build long-term value instead of constantly chasing trendsTreat content as an experiment – publish consistently, learn from what performs, and don’t lose your nerve when content doesn’t land straight awayThe Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on ⁠⁠⁠⁠⁠YouTube⁠, ⁠Apple Podcasts⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠, and ⁠⁠⁠⁠all other podcast platforms.    And if you enjoyed this episode, please leave a review so others can find us. If you have other feedback or would like to be a guest on the show,  ⁠email the podcast team⁠!

    Inside Social Creativity and Virality
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Want a taste of the real-life digital marketing game? Supercharge your marketing skills and sharpen your mindset with incisive insights from industry experts. The Ahead of the Game podcast is brought to you by The Digital Marketing Institute, hosted by Will Francis. Subscribe to all DMI Ahead of the Game podcasts on Apple Podcasts, Spotify or watch on video at YouTube. And check out the DMI's extensive knowledge library and join up for free. https://my.digitalmarketinginstitute.com/auth/register?podcast

Information

  • Creator
    Digital Marketing Institute
  • Years Active
    2020 - 2026
  • Episodes
    144
  • Rating
    Clean
  • Copyright
    © Digital Marketing Institute
  • Show Website
    Ahead of the Game

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