Beyond the Wrench

Jay Goninen
  • 4.7 (26)
  • Automotive
  • Updated Weekly

How can automotive and diesel shops run a better business and be more profitable? How can we make the aftermarket and dealerships more attractive to younger generations? Each week, Jay Goninen, VP of Industry Advancement at ASE, will sit down with shop owners, technicians, instructors, and professionals in the automotive and diesel industries to have them share their stories and insights. We’ll dive deep into what’s going on in shops and dealerships and what we can do to help drive the industry forward.The Beyond the Wrench Podcast is powered by ASE.

  1. 1d ago ·  Video

    Milwaukee Pipeline 2026: Growth into Transportation & the Instinct to Build

    Cole Conrad, Senior Vice President of Product Management at Milwaukee Tool, breaks down how Milwaukee Tool's growth into transportation trades wasn't a step-by-step plan—it was patience and instinct, one tool at a time. In this episode, recorded live at Milwaukee Pipeline 2026, Cole covers the shift into automotive as an all-in focus, how the team decides what's worth building next, and why trusting instinct over data was key to bets like the Hammer Chisel tool. Watch the video recording on YouTube About the Episode Host: Jay Goninen, ASE, jgoninen@ase.comGuest: Cole Conrad, Milwaukee Tool, Cole.Conrad@milwaukeetool.com Links & Resources Get notified of new episodes --> Join our email listMilwaukee Pipeline Join the ASE Connects Community ASE Connects brings shops, dealerships, and schools together in one structured network to strengthen the technician pipeline. By making it easier to connect, collaborate, and support students through job shadows, internships, and classroom engagement, ASE Connects helps schools build stronger programs and helps shops develop a more consistent, local source of future technicians. Learn more: ASE Connects Memberships for Shops & Dealers (Free trial for shops until 12/31/26)ASE Connects Memberships for Schools (Free for schools)Connect with us on social: FacebookInstagramXLinkedInYouTubeTikTok

  2. Aug 26 ·  Video

    Milwaukee Pipeline 2026: Hammer Chisels, Grease Guns, & What's Next

    Live from the 2026 Milwaukee Pipeline event, Ryan Mack, Group Product Manager, and Tim Schneider, Assistant Product Manager at Milwaukee Tool, join us to unpack how user frustration drives every product they build. In this episode, they cover the design story behind the M18 FUEL STRIKER, how accessories are engineered around real field use, a new grease gun that solves three key frustrations, and their favorite things about the Pipeline event. Watch the video recording on YouTube About the Episode Host: Jay Goninen, ASE, jgoninen@ase.comGuests: Ryan Mack, Milwaukee Tool, Ryan.mack@milwaukeetool.com | Tim Schneider, Milwaukee Tool, Tim.Schneider@milwaukeetool.com Links & Resources Get notified of new episodes --> Join our email listMilwaukee Pipeline Join the ASE Connects Community ASE Connects brings shops, dealerships, and schools together in one structured network to strengthen the technician pipeline. By making it easier to connect, collaborate, and support students through job shadows, internships, and classroom engagement, ASE Connects helps schools build stronger programs and helps shops develop a more consistent, local source of future technicians. Learn more: ASE Connects Memberships for Shops & Dealers (Free trial for shops until 12/31/26)ASE Connects Memberships for Schools (Free for schools)Connect with us on social: FacebookInstagramXLinkedInYouTubeTikTok

  3. Aug 19 ·  Video

    Inside ASE's $25 Million Registered Apprenticeship Grant

    Michael Coley, President of ASE Education Foundation, breaks down the largest workforce grant the Department of Labor has ever awarded in the transportation service industry. In this episode, he covers what qualifies as a registered apprenticeship program, how the $25 million is expected to be allocated as final details are worked out with the DOL, and the goal of funding 6,000 new apprentice technicians over the next four years. Watch the video recording The total cost of the ASE Education Foundation Pay-for-Performance Apprenticeship Program is $25,000,000. $25,000,000 (100%) is funded through a U.S. Department of Labor – Employment and Training Administration grant. About the Episode Host: Jay Goninen, ASE, jgoninen@ase.comGuest: Michael Coley, ASE Education Foundation, mcoley@ase.com Links & Resources Get notified of new episodes --> Join our email listEpisode Sponsor: Jasper Engines & TransmissionsJoin ASE's Mailing List to Stay Informed on the Grant Join the ASE Connects Community ASE Connects brings shops, dealerships, and schools together in one structured network to strengthen the technician pipeline. By making it easier to connect, collaborate, and support students through job shadows, internships, and classroom engagement, ASE Connects helps schools build stronger programs and helps shops develop a more consistent, local source of future technicians. Learn more: ASE Connects Memberships for Shops & Dealers (Free trial for shops until 12/31/26)ASE Connects Memberships for Schools (Free for schools)Connect with us on social: FacebookInstagramXLinkedInYouTubeTikTok

  4. Aug 12 ·  Video

    Turning Repair Orders Into Content With AI

    Joe Toscano, Founder & CEO of Service Stories, returns to show how his AI platform turns everyday repair orders into ready-to-publish content. In this episode, he covers why he built Service Stories after burning out on social media himself, why voice and AI search are changing how customers find shops, and the growing impact of your shop’s Google Business Profile. Watch the video recording About the Episode Host: Jay Goninen, ASE, jgoninen@ase.comGuest: Joe Toscano, Service Stories, joe@servicestories.com Links & Resources Get notified of new episodes --> Join our email listEpisode Sponsor: Jasper Engines & Transmissions Join the ASE Connects Community ASE Connects brings shops, dealerships, and schools together in one structured network to strengthen the technician pipeline. By making it easier to connect, collaborate, and support students through job shadows, internships, and classroom engagement, ASE Connects helps schools build stronger programs and helps shops develop a more consistent, local source of future technicians. Learn more: ASE Connects Memberships for Shops & Dealers (Free trial for shops until 12/31/26)ASE Connects Memberships for Schools (Free for schools)Connect with us on social: FacebookInstagramXLinkedInYouTubeTikTok

  5. Aug 5 ·  Video

    Communication Habits of Great Dealerships

    Stacy Balzer, Founder/CEO of Uplift+Ignite Coaching and Consulting and former Senior Director at Ford Motor Company, breaks down the communication habits that set the best dealerships apart. In this episode, she shares the tools and mindset shifts leaders need to actually connect with their teams and build a culture people want to stay in. Watch the video recording About the Episode Host: Jay Goninen, ASE, jgoninen@ase.comGuest: Stacy Balzer, Uplift+Ignite Coaching and Consulting, upliftplusignite@gmail.com Links & Resources Get notified of new episodes --> Join our email listEpisode Sponsor: Jasper Engines & Transmissions2026 Voice of Technician Report Join the ASE Connects Community ASE Connects brings shops, dealerships, and schools together in one structured network to strengthen the technician pipeline. By making it easier to connect, collaborate, and support students through job shadows, internships, and classroom engagement, ASE Connects helps schools build stronger programs and helps shops develop a more consistent, local source of future technicians. Learn more: ASE Connects Memberships for Shops & DealersASE Connects Memberships for Schools (Free!)Connect with us on social: FacebookInstagramXLinkedInYouTubeTikTok

  6. Jul 29 ·  Video

    The 3-Day Work Week Redefining Fixed Ops

    Brooke English Guy, General Manager of Coastal Chevrolet Cadillac and Coastal Nissan in Pawleys Island, SC, breaks down how a third-generation family dealership built a culture technicians actually want to stay in. In this episode, she covers how a compressed 3-day work week reshaped technician recruitment and retention, why she hires for humility, hunger, and people skills over experience, and how she grew past early imposter syndrome to thrive in the car business.  Watch the video recording Quick note—you may notice some video lag in this episode due to technical difficulties. Thanks for bearing with us, and enjoy! About the Episode Host: Jay Goninen, ASE, jgoninen@ase.comGuest: Brooke English Guy, Coastal Chevrolet Cadillac and Coastal Nissan, brooke@coastalsaves.com Links & Resources Get notified of new episodes --> Join our email list Join the ASE Connects Community ASE Connects brings shops, dealerships, and schools together in one structured network to strengthen the technician pipeline. By making it easier to connect, collaborate, and support students through job shadows, internships, and classroom engagement, ASE Connects helps schools build stronger programs and helps shops develop a more consistent, local source of future technicians. Learn more: ASE Connects Memberships for Shops & DealersASE Connects Memberships for Schools (Free!) Connect with us on social: FacebookInstagramXLinkedInYouTubeTikTok

  7. Jul 22 ·  Video

    ASE Acquires WrenchWay

    Dave Johnson, President and CEO of ASE, sits down with WrenchWay co-founders Jay Goninen and Mark Wilson to break down the news: WrenchWay is officially part of the ASE family. In this episode, they cover why the deal made sense for both sides, what's changing (and staying the same) with the brand and product, and answer some of the questions they've been getting recently—including whether Beyond the Wrench is sticking around. Watch the video recording About the Episode Host: Jay Goninen, WrenchWay, jayg@wrenchway.comGuests: Dave Johnson, ASE, djohnson@ase.com; Mark Wilson, WrenchWay, mark@wrenchway.com Links & Resources Get notified of new episodes --> Join our email listDepartment of Labor & ASE Education Foundation Initiative: Apprenticeship Program Join the ASE Connects Community ASE Connects brings shops, dealerships, and schools together in one structured network to strengthen the technician pipeline. By making it easier to connect, collaborate, and support students through job shadows, internships, and classroom engagement, ASE Connects helps schools build stronger programs and helps shops develop a more consistent, local source of future technicians. Learn more: ASE Connects Memberships for Shops & DealersASE Connects Memberships for Schools (Free!)Connect with us on social: FacebookInstagramXLinkedInYouTubeTikTok

  8. Jul 15 ·  Video

    The Parts Department Runs on Process

    Wayne Brozek, Founder and CEO of WB Global Services, breaks down why the parts department is only as strong as the process behind it. In this episode, he covers how parts and service personalities differ inside a dealership, how a simple audit he performs can expose inventory discrepancies in a shop, and how he applies fractional leadership to help guide dealership teams. Watch the video recording About the Episode Host: Jay Goninen, WrenchWay, jayg@wrenchway.comGuest: Wayne Brozek, WB Global Services, wayne@wbglobalservices.com Links & Resources Get notified of new episodes --> Join our email list Join the ASE Connects Community ASE Connects brings shops, dealerships, and schools together in one structured network to strengthen the technician pipeline. By making it easier to connect, collaborate, and support students through job shadows, internships, and classroom engagement, ASE Connects helps schools build stronger programs and helps shops develop a more consistent, local source of future technicians. Learn more: ASE Connects Memberships for Shops & DealersASE Connects Memberships for Schools (Free!) Connect with us on social: FacebookInstagramXLinkedInYouTubeTikTok

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4.7
out of 5
26 Ratings

About

How can automotive and diesel shops run a better business and be more profitable? How can we make the aftermarket and dealerships more attractive to younger generations? Each week, Jay Goninen, VP of Industry Advancement at ASE, will sit down with shop owners, technicians, instructors, and professionals in the automotive and diesel industries to have them share their stories and insights. We’ll dive deep into what’s going on in shops and dealerships and what we can do to help drive the industry forward.The Beyond the Wrench Podcast is powered by ASE.

Information

  • Creator
    Jay Goninen
  • Years Active
    2020 - 2026
  • Episodes
    332
  • Rating
    Clean
  • Copyright
    © 2026 Beyond the Wrench
  • Show Website
    Beyond the Wrench

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