The STRONG Roofer™ w/ Adam Bensman

Adam Bensman
  • 5.0 (175)
  • Entrepreneurship
  • Semiweekly

“Because your company is only as STRONG as you are.” Forward-thinking roofers tune in to get help building STRONG companies, sales teams, leaders, systems, marketing, relationships, culture, and financials. Whether you own a own a roofing company, manage one, or sell roofs - subscribe to the channel for content that will help you: 1) Close even more roofing sales. 2) Adapt to new roofing industry trends and changes. 3) Take control of your roofing marketing and lead generation. 4) Improve D2D roofing sales. 5) Build the roofing company of tomorrow. Hosted by Adam Bensman - Started in D2D roofing sales in 2011 - Former Roofing Company COO (multi-state) - Creator of the Roof Strategist Sales System (used nationwide for retail + storm) - Founder of The Roofing STRONG Alliance by TAMKO™ (formerly known as the Roofing & Solar Reform Alliance) - Author of the #1 Best-Selling Book: The Roofing Sales Survival Guide: Beat the Odds, Overcome Yourself, and Win Big Content produced on or before 5/13/26 was previously produced by The Roof Strategist, TAMKO makes no representations or warranties regarding the content.

  1. 1d ago

    You Might Be Selling Roofs to AI, Not Homeowners

    You might be selling roofs to AI, not homeowners. Because homeowners are uploading the estimates and asking things like, “Which roofer should I hire?” So even if your presentation is fantastically thorough, AI won’t know unless it’s also on the estimate. How can you increase your chances of AI choosing you over other roofers? STEP 1: Pull up your estimate and compare it to your sales presentation. What do you explain in person that’s missing on paper? STEP 2: Bulk up and update your estimates. STEP 3: Upload your new estimate to AI and ask what’s unclear or missing. One RSA member told me he updated his estimate after watching my earlier video. Then he won a job where the homeowner said AI recommended him. That’s one contractor’s experience, but it shows why this is worth paying attention to. Watch the video to learn how to do this. P.S. If you’d like help adapting, improving your sales process, and learning alongside other contractors, come join us: https://rsa.pro/ ============= Join The Roofing STRONG Alliance by TAMKO™ (RSA): https://rsa.pro/Exclusively available to The TAMKO Edge® Certified Contractors at no additional cost. FREE Starter Membership (RSA): https://rsa.pro/free PODCASTApple Podcasts: https://apple.co/3fSQievSpotify: https://bit.ly/3eMAqJe FOLLOWFacebookInstagramTikTokLinkedIn For informational purposes only — not legal, compliance, insurance or financial advice. No guaranteed results. Comply with all applicable laws. Consult qualified advisors before acting. See tamko.com/disclosures for more details. Content produced on or before 5/13/26 was previously produced by The Roof Strategist, TAMKO Building Products LLC makes no representations or warranties regarding its accuracy, completeness, or applicability to current products, programs, or operations.

    You Might Be Selling Roofs to AI, Not Homeowners

  2. 3d ago

    More Roofing Sales. Shorter Appointments.

    You felt really connected with the homeowners, and still left without the sale? Even after you talked about their kids. Their hobbies. If this is their forever home. And you were laughing together at the kitchen table for a loooong time. What if you could cut out the small talk, reduce appointment time, and sell more roofs? Learn how in this new video. You don’t have to rush the appointment. Just get there more directly. Ask direct questions. Your goal is to find out: 1) What’s the problem with the roof? 2) What’s their decision making criteria?3) Who is making the decision with them? 4) When do they need to get it done by? Uncover what’s beneath their answers. Most homeowners start with something generic: “We want a fair price from a good company.” Don’t take that as a complete answer, because it’s not. They have more to share that will help you both. Say, “What else?” or “Tell me more.” Or repeat their last few words as a question: “A good company?” You don’t need a clever question every time. Be curious, listen, and give them room to explain. Keep asking this until you hear, “That’s all.” Present only what matters to them. You don’t need to give every slide equal attention. Connect your recommendation to what they told you, then ask for the business. This is the real magic behind shortening appointment times. I hope this helps you win more sales. P.S. Want help training your team on this? Inside the Roofing STRONG Alliance™ platform, you’ll find on-demand training, weekly coaching, and a community of contractors getting stronger together. Learn more or apply to join RSA: https://rsa.pro/ =============Join The Roofing STRONG Alliance by TAMKO™ (RSA): https://rsa.pro/Exclusively available to The TAMKO Edge® Certified Contractors at no additional cost. FREE Starter Membership (RSA): https://rsa.pro/free PODCASTApple Podcasts: https://apple.co/3fSQievSpotify: https://bit.ly/3eMAqJe FOLLOWFacebookInstagramTikTokLinkedIn For informational purposes only — not legal, telecommunications, or compliance advice. No guaranteed results. Calling, texting, and automated outreach are regulated under the TCPA, TSR, and state laws — obtain independent counsel before implementing. See https://www.tamko.com/disclosures for more details. Content produced on or before 5/13/26 was previously produced by The Roof Strategist, TAMKO Building Products LLC makes no representations or warranties regarding its accuracy, completeness, or applicability to current products, programs, or operations.

    More Roofing Sales. Shorter Appointments.

  3. Nov 4

    Spending More on Leads, Getting Less? 5 Marketing Fixes

    You’re looking down at your marketing spend and wondering, “Where is all of this money going?” The market is tough right now. Lead costs are up, and volume is down. So we keep spending on new things, praying something works - like throwing mud at the wall and seeing what sticks. There’s a more effective way, and it’s simple. Here are 5 ways to take control and get better results. 1) Setup proper tracking so you know what’s working  (in the video, I explain how to use call tracking numbers) 2) Automate follow-ups for the 2 buckets of leads in your CRM that are probably getting overlooked 3) Start a re-hash system to re-sell every homeowner who doesn’t buy. 4) Take control of your marketing in-house (even if you don’t do the technical stuff). 5) How to get recommended by AI using a very, very cost-effective strategy: Content creation. Watch this full video to see how it all works together. P.S. I’m offering to help you take control of your marketing so you can get more with less. Join me in the Roofing STRONG Alliance™ community and training center: https://rsa.pro/ =============Join The Roofing STRONG Alliance by TAMKO™ (RSA): https://rsa.pro/Exclusively available to The TAMKO Edge® Certified Contractors at no additional cost. FREE Starter Membership (RSA): https://rsa.pro/free PODCASTApple Podcasts: https://apple.co/3fSQievSpotify: https://bit.ly/3eMAqJe FOLLOWFacebookInstagramTikTokLinkedIn For informational purposes only — not legal, telecommunications, or compliance advice. No guaranteed results. Calling, texting, and automated outreach are regulated under the TCPA, TSR, and state laws — obtain independent counsel before implementing. See https://www.tamko.com/disclosures for more details. Content produced on or before 5/13/26 was previously produced by The Roof Strategist, TAMKO Building Products LLC makes no representations or warranties regarding its accuracy, completeness, or applicability to current products, programs, or operations.

    Spending More on Leads, Getting Less? 5 Marketing Fixes

  4. Oct 28

    Getting Beat Up in Roofing Sales? How to Bounce Back

    Roofing sales is a roller coaster of highs and lows.   You close a deal, you feel great. You lose a few, and suddenly you’re like, “Dude, what am I doing wrong?” I’ve been there. I used to measure my success on one thing: Am I making money or not? If I was, I was happy. If I wasn’t, I was angry and frustrated. The problem is, that frustration follows you into the next appointment. During a live training, a roofing sales rep asked me how to keep his mindset fresh when he’s getting beat up by objections and lost deals. Here’s what I shared: 1. Change how you measure success. You can’t control whether every homeowner buys. Ask yourself, “Was I being of service?” Did you help them understand their options and make a good decision? That gives you something to measure beyond a signature. 2. Give yourself a daily anchor. I take time each morning to get centered and choose how I want to show up. Something as simple as “Leave every interaction better than I found it” gives you a focus to come back to when the day gets sideways. 3. Forgive yourself and hit reset. You’re going to get frustrated. You’re going to have moments you wish you handled differently. Recognize it, learn from it, and give yourself permission to reset. You always have that choice. At the end of the day, I ask myself, “Did I play my best game?” That question has helped me more than any temporary burst of motivation. Watch this new video to learn the daily practice behind it, and I’ll help you get back on track mentally. P.S. Interested in building a mentally strong sales team of closers? Join me and my fellow Mentorship team (Dashaun Bryant, John Senac, Kody Landals, and Jon Broce) in the trenches for weekly training sessions and more. Learn more or apply to join RSA: https://rsa.pro/ =============Join The Roofing STRONG Alliance by TAMKO™ (RSA): https://rsa.pro/Exclusively available to The TAMKO Edge® Certified Contractors at no additional cost. FREE Starter Membership (RSA): https://rsa.pro/free PODCASTApple Podcasts: https://apple.co/3fSQievSpotify: https://bit.ly/3eMAqJe FOLLOWFacebookInstagramTikTokLinkedIn For informational purposes only — not legal, compliance, insurance or financial advice. No guaranteed results. Comply with all applicable laws. Consult qualified advisors before acting. See https://www.tamko.com/disclosures for more details. Content produced on or before 5/13/26 was previously produced by The Roof Strategist, TAMKO Building Products LLC makes no representations or warranties regarding its accuracy, completeness, or applicability to current products, programs, or operations.

    Getting Beat Up in Roofing Sales? How to Bounce Back

  5. Oct 26

    Roofing Sales Team Not Hitting Their Numbers? How to Fix It

    You ever look at your sales numbers and think, “Why aren’t we hitting our numbers?” They’re busy. You’re answering questions, putting out fires, and reminding people what needs to get done.   Then the month ends, and you’re short of the sales target. It’s easy to think the answer is more doors, more calls, more hustle. I’ve been there.   But if you’re working yourself into the ground trying to get your team to perform, there’s a simpler place to start. Jon Broce and I break it down in this new video where we share:  1) The root cause of this problem.  2) How to tell whether you’re dealing with a skill issue or a will issue (this will help you decide when it’s time to coach more, or possibly fire someone).  3) Two questions that can help your team solve problems without bringing every decision back to you. If your team isn’t hitting its numbers, I think this conversation will help. P.S. Ready to build a team who hits their numbers? Join us inside the Roofing STRONG Alliance™. Learn more or apply to join: https://rsa.pro/ =============Join The Roofing STRONG Alliance by TAMKO™ (RSA): https://rsa.pro/Exclusively available to The TAMKO Edge® Certified Contractors at no additional cost. FREE Starter Membership (RSA): https://rsa.pro/free PODCASTApple Podcasts: https://apple.co/3fSQievSpotify: https://bit.ly/3eMAqJe FOLLOWFacebookInstagramTikTokLinkedIn For informational purposes only — not legal, compliance, insurance or financial advice. No guaranteed results. Comply with all applicable laws. Consult qualified advisors before acting. See https://www.tamko.com/disclosures for more details. Content produced on or before 5/13/26 was previously produced by The Roof Strategist, TAMKO Building Products LLC makes no representations or warranties regarding its accuracy, completeness, or applicability to current products, programs, or operations.

    Roofing Sales Team Not Hitting Their Numbers? How to Fix It

  6. Oct 21

    Follow-Ups Getting Ignored? How to Get Replies

    Ever send a homeowner a “just following up” text… and get nothing back? I’ve made that mistake too. But homeowners hate annoying follow-ups which is one of the reasons they don’t respond.  Try this instead.  1) Follow up for them, not at them.  What’s that mean? Be helpful, not pushy.  2) BAMFAM.  Book A Meeting From A Meeting. Set up the follow-up appointment before you leave.  3) Use humor.  When things go quiet, send a GIF to make them laugh.  Dashaun Bryant and I break it all down in this new video. We even show you the funny texts we’ve sent that actually get replies.  Watch it here. P.S. Want more practical sales training with Dashaun and me? Join us in the Roofing STRONG Alliance™ community: https://rsa.pro/ =============Join The Roofing STRONG Alliance by TAMKO™ (RSA): https://rsa.pro/Exclusively available to The TAMKO Edge® Certified Contractors at no additional cost. FREE Starter Membership (RSA): https://rsa.pro/free PODCASTApple Podcasts: https://apple.co/3fSQievSpotify: https://bit.ly/3eMAqJe FOLLOWFacebookInstagramTikTokLinkedIn For informational purposes only — not legal, telecommunications, or compliance advice. No guaranteed results. Calling, texting, and automated outreach are regulated under the TCPA, TSR, and state laws — obtain independent counsel before implementing. See tamko.com/disclosure for more details.  Content produced on or before 5/13/26 was previously produced by The Roof Strategist, TAMKO Building Products LLC makes no representations or warranties regarding its accuracy, completeness, or applicability to current products, programs, or operations.

    Follow-Ups Getting Ignored? How to Get Replies

  7. Oct 13

    The Simplest Roofing Sales Question That Gets a Yes

    Most roofing salespeople aren’t losing deals because they can’t close. They’re losing them because they never actually ask for the business. And I get why. You don’t want to sound pushy. You don’t want to pressure the homeowner. So you finish your presentation, hand over the estimate, and hope they make the next move. But no one “ends up married.” Someone has to pop the question. In this new video, I’ll show you one simple question that makes moving forward feel natural, for both you and the homeowner. You’ll discover: -Why unanswered questions quietly kill roofing sales -The difference between being persistent and being pushy -The exact question you can ask in your very next appointment Remember, simple gets followed. Followed gets results. P.S. If you want all of my roofing sales and objection-handling training at your fingertips, you can get it inside the Roofing STRONG Alliance™. I know times are tough, so as a reminder Membership is included at no additional cost for The TAMKO Edge® Certified Contractors: https://rsa.pro/ =============Join The Roofing STRONG Alliance by TAMKO™ (RSA): https://rsa.pro/Exclusively available to The TAMKO Edge® Certified Contractors at no additional cost. FREE Starter Membership (RSA): https://rsa.pro/free PODCASTApple Podcasts: https://apple.co/3fSQievSpotify: https://bit.ly/3eMAqJe FOLLOWFacebookInstagramTikTokLinkedIn The views and opinions expressed are based on Adam's long tenure and personal experiences as a roofing service consultant prior to coming to TAMKO. As such, his views are intended for general informational purposes only and should not be considered professional advice regarding insurance, financing, legal matters, compliance, or business transactions. Communication techniques demonstrated are intended solely to help contractors better understand and serve homeowners — not to encourage manipulative, deceptive, or high-pressure sales practices. Contractors must ensure their sales and business practices comply with all applicable federal, state, and local laws, including consumer protection, telemarketing, lending, and employment laws. Viewers are encouraged to consult qualified professionals before applying these concepts or making any decisions related to their business operations. TAMKO does not guarantee any sales, markups, margins, or profits. Content produced on or before 5/13/26 was previously produced by The Roof Strategist, TAMKO Building Products LLC makes no representations or warranties regarding its accuracy, completeness, or applicability to current products, programs, or operations.

    The Simplest Roofing Sales Question That Gets a Yes

  8. Oct 7

    It’s Not What You Say - It’s How You Say It: 5 Tones That Sell Roofs

    You say all the right words… and still lose the sale?  The same word or phrase can send very different messages because of the tone.  Here’s an example:  “That’s great!” (said with enthusiasm)  “That’s great…” (said with sarcasm)  Do you feel the difference?   In roofing sales, there are 5 tones to master.   Watch this new video with fellow RSA Mentor Kody Landals to learn:  1) The 5 tones that help roofing salespeople overcome objections, deliver bad news, and close more sales. 2) How to control your tone to lead the conversation.  3) The simple daily practice that helped Kody’s newest reps close deals.   These skills will help you and your team be even more effective communicators and sales people.  P.S. Training isn’t something you did. It’s something you do. If you want to build a team culture that continually improves, stays on the cutting edge, and keeps sharpening the ax, you don’t have to do it alone. Get it all inside the Roofing STRONG Alliance by TAMKO™: https://rsa.pro/ I know times are tight. Membership is included at no additional cost for TAMKO Certified Contractors.  P.P.S. Learn more about working with Kody here: https://reimagineyoursales.com/ =============Join The Roofing STRONG Alliance by TAMKO™ (RSA): https://rsa.pro/Exclusively available to The TAMKO Edge® Certified Contractors at no additional cost. FREE Starter Membership (RSA): https://rsa.pro/free PODCASTApple Podcasts: https://apple.co/3fSQievSpotify: https://bit.ly/3eMAqJe FOLLOWFacebookInstagramTikTokLinkedIn The views and opinions expressed are based on Adam's long tenure and personal experiences as a roofing service consultant prior to coming to TAMKO as well as Kody's personal experiences in the roofing industry and as a Mentor in the Roofing STRONG Alliance by TAMKO™ community. As such, their views are intended for general informational purposes only and should not be considered professional advice regarding insurance, financing, legal matters, compliance, or business transactions. Communication techniques demonstrated are intended solely to help contractors better understand and serve homeowners — not to encourage manipulative, deceptive, or high-pressure sales practices. Contractors must ensure their sales and business practices comply with all applicable federal, state, and local laws, including consumer protection, telemarketing, lending, and employment laws. Viewers are encouraged to consult qualified professionals before applying these concepts or making any decisions related to their business operations. TAMKO does not guarantee any sales, markups, margins, or profits. Content produced on or before 5/13/26 was previously produced by The Roof Strategist, TAMKO Building Products LLC makes no representations or warranties regarding its accuracy, completeness, or applicability to current products, programs, or operations.

    It’s Not What You Say - It’s How You Say It: 5 Tones That Sell Roofs
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About

“Because your company is only as STRONG as you are.” Forward-thinking roofers tune in to get help building STRONG companies, sales teams, leaders, systems, marketing, relationships, culture, and financials. Whether you own a own a roofing company, manage one, or sell roofs - subscribe to the channel for content that will help you: 1) Close even more roofing sales. 2) Adapt to new roofing industry trends and changes. 3) Take control of your roofing marketing and lead generation. 4) Improve D2D roofing sales. 5) Build the roofing company of tomorrow. Hosted by Adam Bensman - Started in D2D roofing sales in 2011 - Former Roofing Company COO (multi-state) - Creator of the Roof Strategist Sales System (used nationwide for retail + storm) - Founder of The Roofing STRONG Alliance by TAMKO™ (formerly known as the Roofing & Solar Reform Alliance) - Author of the #1 Best-Selling Book: The Roofing Sales Survival Guide: Beat the Odds, Overcome Yourself, and Win Big Content produced on or before 5/13/26 was previously produced by The Roof Strategist, TAMKO makes no representations or warranties regarding the content.

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