The STRONG Roofer™ w/ Adam Bensman

Adam Bensman
  • 5.0 (175)
  • Entrepreneurship
  • Updated Semiweekly

“Because your company is only as STRONG as you are.” Forward-thinking roofers tune in to get help building STRONG companies, sales teams, leaders, systems, marketing, relationships, culture, and financials. Whether you own a own a roofing company, manage one, or sell roofs - subscribe to the channel for content that will help you: 1) Close even more roofing sales. 2) Adapt to new roofing industry trends and changes. 3) Take control of your roofing marketing and lead generation. 4) Improve D2D roofing sales. 5) Build the roofing company of tomorrow. Hosted by Adam Bensman - Started in D2D roofing sales in 2011 - Former Roofing Company COO (multi-state) - Creator of the Roof Strategist Sales System (used nationwide for retail + storm) - Founder of The Roofing STRONG Alliance by TAMKO™ (formerly known as the Roofing & Solar Reform Alliance) - Author of the #1 Best-Selling Book: The Roofing Sales Survival Guide: Beat the Odds, Overcome Yourself, and Win Big Content produced on or before 5/13/26 was previously produced by The Roof Strategist, TAMKO makes no representations or warranties regarding the content.

  1. 1d ago

    The #1 Sales Skill NOT Being Taught to Roofers

    If you’re not closing enough roofing sales, your pitch might not be the problem. You may simply be talking too much. Years ago, I shadowed a roofing salesperson outside Austin, Texas. He delivered every slide of his presentation perfectly. Then he left without the sale. The reason was obvious: He never listened. Most sales training focuses on what to say. But the best salespeople know how to uncover what homeowners actually want before making a recommendation. That’s why I created the PAUSE framework. Watch this new video to learn: -The open-ended questions that uncover what really matters -One simple follow-up that gets homeowners to share more -How to earn the right to make a personalized recommendation Stop word-vomiting the same pitch to every homeowner.  P.S. Want to develop stronger salespeople? Join me and fellow growth-focused contractors inside the Roofing STRONG Alliance™ community: https://rsa.pro/ =============Join The Roofing STRONG Alliance by TAMKO™ (RSA): https://rsa.pro/Exclusively available to The TAMKO Edge® Certified Contractors at no additional cost. FREE Starter Membership (RSA): https://rsa.pro/free PODCASTApple Podcasts: https://apple.co/3fSQievSpotify: https://bit.ly/3eMAqJe FOLLOWFacebookInstagramTikTokLinkedIn The views and opinions expressed are based on Adam's long tenure and personal experiences as a roofing service consultant prior to coming to TAMKO. As such, his views are intended for general informational purposes only and should not be considered professional advice regarding insurance, financing, legal matters, compliance, or business transactions. Communication techniques demonstrated are intended solely to help contractors better understand and serve homeowners — not to encourage manipulative, deceptive, or high-pressure sales practices. Contractors must ensure their sales and business practices comply with all applicable federal, state, and local laws, including consumer protection, telemarketing, lending, and employment laws. Viewers are encouraged to consult qualified professionals before applying these concepts or making any decisions related to their business operations. TAMKO does not guarantee any sales, markups, margins, or profits. Content produced on or before 5/13/26 was previously produced by The Roof Strategist, TAMKO Building Products LLC makes no representations or warranties regarding its accuracy, completeness, or applicability to current products, programs, or operations.

    The #1 Sales Skill NOT Being Taught to Roofers

  2. 3d ago

    How This Roofer Got 600 Google Reviews in Just 2 Yrs

    Kody Landals earned about 600 reviews in his first 2 years. What he’s most proud of is the 4.9-star rating.  That didn’t happen by sending a generic “Please review us” text after every job. It came from building a system around three things: 1. Deliver a 5-star experience. You can’t consistently earn great reviews without giving customers something worth talking about. 2. Create a culture that values reviews. Recognize your team, track the results, and make reviews part of how everyone wins. 3. Make the ask personal and immediate. Don’t ask customers to help the company. Ask them to help the person who served them. Watch this new video to learn Kody’s complete strategy.  He shares a lot, including the specific pro tips that get homeowners leaving reviews on the spot.   We’re sharing strategies like these inside the Roofing STRONG Alliance™ community so members can learn what’s working from contractors who have already done it. Join RSA today: https://rsa.pro/ P.S. Kody Landals is one of the experts sharing what worked for him with RSA Members. Come learn alongside contractors who are building stronger companies every day. =============Join The Roofing STRONG Alliance by TAMKO™ (RSA): https://rsa.pro/Exclusively available to The TAMKO Edge® Certified Contractors at no additional cost. FREE Starter Membership (RSA): https://rsa.pro/free PODCASTApple Podcasts: https://apple.co/3fSQievSpotify: https://bit.ly/3eMAqJe FOLLOWFacebookInstagramTikTokLinkedIn The views and opinions expressed are based on Adam’s long tenure and personal experiences as a roofing service consultant prior to coming to TAMKO as well as Kody's personal experiences in the roofing industry and as a Mentor in the Roofing STRONG Alliance by TAMKO™ community. As such, their views are intended for general informational purposes only and should not be considered professional advice regarding insurance, financing, legal matters, compliance, or business transactions. Communication techniques demonstrated are intended solely to help contractors better understand and serve homeowners — not to encourage manipulative, deceptive, or high-pressure sales practices. Contractors must ensure their sales and business practices comply with all applicable federal, state, and local laws, including consumer protection (including review solicitation and testimonial practices), telemarketing, lending, and employment laws. Viewers are encouraged to consult qualified professionals before applying these concepts or making any decisions related to their business operations. TAMKO does not guarantee any sales, markups, margins, or profits. Content produced on or before 5/13/26 was previously produced by The Roof Strategist, TAMKO Building Products LLC makes no representations or warranties regarding its accuracy, completeness, or applicability to current products, programs, or operations.

    How This Roofer Got 600 Google Reviews in Just 2 Yrs

  3. Sep 9

    3 Easy Fixes to Close More WITHOUT Changing Much

    When close rates drop, most of us do what we’re wired to do. We blow the whole thing up and start over.   Call an emergency sales meeting to introduce the “new and improved” process. But what if you could fix it without having to rebuild the whole thing? After nearly 16 years of selling, training thousands, and running by the numbers, I figured out 3 easy ways to increase close rates.   Watch this new video to learn:   1) The opening questions that make sales conversations easier. 2) How top salespeople handle the most common objections.  3) The small shift that turns a generic presentation into a personalized recommendation that’s much easier to say yes to Watch this as a team in your next meeting. Or share it in your group chat right now.   One easy adjustment could lift your close rate without having to overhaul everything. P.S. If you want help turning ideas like this into a sales process your team can actually use, I’d love to invite you into the Roofing STRONG Alliance™. It’s where roofing owners, managers, and salespeople come together to sharpen their skills, implement what works, and build even stronger companies: https://rsa.pro/ =============Join The Roofing STRONG Alliance by TAMKO™ (RSA): https://rsa.pro/Exclusively available to The TAMKO Edge® Certified Contractors at no additional cost. FREE Starter Membership (RSA): https://rsa.pro/free PODCASTApple Podcasts: https://apple.co/3fSQievSpotify: https://bit.ly/3eMAqJe FOLLOWFacebookInstagramTikTokLinkedIn The views and opinions expressed are based on Adam's long tenure and personal experiences as a roofing service consultant prior to coming to TAMKO. As such, his views are intended for general informational purposes only and should not be considered professional advice regarding insurance, financing, legal matters, compliance, or business transactions. Communication techniques demonstrated are intended solely to help contractors better understand and serve homeowners — not to encourage manipulative, deceptive, or high-pressure sales practices. Contractors must ensure their sales and business practices comply with all applicable federal, state, and local laws, including consumer protection, telemarketing, lending, and employment laws. Viewers are encouraged to consult qualified professionals before applying these concepts or making any decisions related to their business operations.  Content produced on or before 5/13/26 was previously produced by The Roof Strategist, TAMKO Building Products LLC makes no representations or warranties regarding its accuracy, completeness, or applicability to current products, programs, or operations.

    3 Easy Fixes to Close More WITHOUT Changing Much

  4. Sep 2

    Dropping Prices to Compete? I Ran the Math. It’s Brutal.

    “We need to lower our prices.” I’m hearing this more and more because of how cutthroat it feels right now.  But before you do that, you need to see the math. Because a tiny drop in price can have a serious impact on your bottom line. And the good news? The opposite is true, too.   That’s why some roofers are actually increasing prices right now instead of dropping them. You’ll see why in this new video.   Plus, I’ll show you: How much a 2% price change can impact your bottom line. Why losing a job over price doesn't necessarily mean you're too expensive. The 4 numbers that can create significant growth for a roofing company without any more leads. If you've felt pressure to lower your prices just to keep up with the competition, watch this before you change anything. Watch: Dropping Prices to Compete? I Ran the Math. It’s Brutal. P.S. This is exactly the kind of thinking we're bringing into the Roofing STRONG Alliance™. Competing in today’s market means learning to play a smarter game, and that’s what we are doing together inside the Roofing STRONG Alliance™: https://rsa.pro/ =============Join The Roofing STRONG Alliance by TAMKO™ (RSA): https://rsa.pro/Exclusively available to The TAMKO Edge® Certified Contractors at no additional cost. FREE Starter Membership (RSA): https://rsa.pro/free PODCASTApple Podcasts: https://apple.co/3fSQievSpotify: https://bit.ly/3eMAqJe FOLLOWFacebookInstagramTikTokLinkedIn The views and opinions expressed are based on Adam's long tenure and personal experiences as a roofing service consultant prior to coming to TAMKO. As such, his views are intended for general informational purposes only and should not be considered professional advice regarding insurance, financing, legal matters, compliance, or business transactions. Communication techniques demonstrated are intended solely to help contractors better understand and serve homeowners — not to encourage manipulative, deceptive, or high-pressure sales practices. Contractors must ensure their sales and business practices comply with all applicable federal, state, and local laws, including consumer protection, telemarketing, lending, and employment laws. Pricing, revenue, and performance examples are illustrative only and are not guaranteed. Third-party claims cited have not been verified by TAMKO. Viewers are encouraged to consult qualified professionals before applying these concepts or making any decisions related to their business operations. Content produced on or before 5/13/26 was previously produced by The Roof Strategist, TAMKO Building Products LLC makes no representations or warranties regarding its accuracy, completeness, or applicability to current products, programs, or operations.

    Dropping Prices to Compete? I Ran the Math. It’s Brutal.

  5. Aug 31

    9 Sales Rules The BEST Roofers Live By

    The best salespeople simply think differently. They follow a handful of rules, or sales philosophies, that keep them focused when everyone else gets frustrated, makes excuses, or quits. After interviewing and working alongside some of the roofing industry’s most well-respected sales trainers and thought leaders, I realized something… Pretty much all of them agree on these. Watch this new video to see the 9 sales rules the best salespeople live by. Rule #1, #3, and #9 have been the most influential in my life and I hope they inspire you too. P.S. If you’re like me and obsessed about continual learning and self development then check this out. =============Join The Roofing STRONG Alliance by TAMKO™ (RSA): https://rsa.pro/Exclusively available to The TAMKO Edge® Certified Contractors at no additional cost. FREE Starter Membership (RSA): https://rsa.pro/free PODCASTApple Podcasts: https://apple.co/3fSQievSpotify: https://bit.ly/3eMAqJe FOLLOWFacebookInstagramTikTokLinkedIn The views and opinions expressed are based on Adam's long tenure and personal experiences as a roofing service consultant prior to coming to TAMKO. As such, his views are intended for general informational purposes only and should not be considered professional advice regarding insurance, financing, legal matters, compliance, or business transactions. Communication techniques demonstrated are intended solely to help contractors better understand and serve homeowners — not to encourage manipulative, deceptive, or high-pressure sales practices. Contractors must ensure their sales and business practices comply with all applicable federal, state, and local laws, including consumer protection, telemarketing, lending, and employment laws. Viewers are encouraged to consult qualified professionals before applying these concepts or making any decisions related to their business operations.  Content produced on or before 5/13/26 was previously produced by The Roof Strategist, TAMKO Building Products LLC makes no representations or warranties regarding its accuracy, completeness, or applicability to current products, programs, or operations.

    9 Sales Rules The BEST Roofers Live By

  6. Aug 26

    How to Build a “Zero Excuses” Sales Team

    No matter how talented your sales team, sometimes it can feel like you just aren’t growing the way you want to. Even when it feels like you have all the pieces in place. And it hurts even more when you hear things like, “I can’t win against these cheap roofers.” “No one is buying right now.” What if I told you that it may not be your sales team’s fault, and that there could be a framework to running a sales team you can count on? Watch this new interview with Jon Broce to hear how he did it. P.S. Do you want help building, training, and running a high-performing sales team? You can get the tools, training, and community support inside the Roofing STRONG Alliance™. Learn more or apply to join: https://rsa.pro/ =============Join The Roofing STRONG Alliance by TAMKO™ (RSA): https://rsa.pro/Exclusively available to The TAMKO Edge® Certified Contractors at no additional cost. FREE Starter Membership (RSA): https://rsa.pro/free PODCASTApple Podcasts: https://apple.co/3fSQievSpotify: https://bit.ly/3eMAqJe FOLLOWFacebookInstagramTikTokLinkedIn The views and opinions expressed are based on Adam Bensman's long tenure and personal experiences as a roofing service consultant prior to coming to TAMKO as well as Dan Walrack's personal experiences in the roofing industry. As such, their views are intended for general informational purposes only and should not be considered professional advice regarding insurance, financing, legal matters, compliance, or business transactions. Communication techniques demonstrated are intended solely to help contractors better understand and serve homeowners — not to encourage manipulative, deceptive, or high-pressure sales practices. Contractors must ensure their sales and business practices comply with all applicable federal, state, and local laws, including consumer protection, telemarketing, lending, and employment laws. Revenue and performance figures cited are specific to the speakers and are not guaranteed. Viewers are encouraged to consult qualified professionals before applying these concepts or making any decisions related to their business operations. Content produced on or before 5/13/26 was previously produced by The Roof Strategist, TAMKO Building Products LLC makes no representations or warranties regarding its accuracy, completeness, or applicability to current products, programs, or operations.

    How to Build a “Zero Excuses” Sales Team

  7. Aug 20

    After 27 Years in Roofing Sales, This Is STILL His Daily Routine

    He’s been selling roofs for 27 years and calls himself a ‘Dinosaur.’ Dan Walrack has thrived in the massive changes our industry has seen. But Dan said there’s one thing that has not changed much for him over the last 27 years - his daily routine. These daily habits have helped him become one of the most successful people I’ve ever met in residential roofing sales. In this ‘behind the scenes’ style interview, Dan shares: - His “3 goals everyday” practice- Why he chases ‘NO’ more than yes- How he wins today, every day - How he gets homeowners chasing him (so he doesn’t have to knock)- How he protects his evenings and does not work late anymore Watch and share the interview: After 27 Years in Roofing Sales, This Is STILL His Daily Routine. P.S. Sales habits aren’t born overnight. We build them with repetition and reinforcement: https://rsa.pro/ =============Join The Roofing STRONG Alliance by TAMKO™ (RSA): https://rsa.pro/Exclusively available to The TAMKO Edge® Certified Contractors at no additional cost. FREE Starter Membership (RSA): https://rsa.pro/free PODCASTApple Podcasts: https://apple.co/3fSQievSpotify: https://bit.ly/3eMAqJe FOLLOWFacebookInstagramTikTokLinkedIn The views and opinions expressed are based on Adam Bensman's long tenure and personal experiences as a roofing service consultant prior to coming to TAMKO as well as Dan Walrack's personal experiences in the roofing industry. As such, their views are intended for general informational purposes only and should not be considered professional advice regarding insurance, financing, legal matters, compliance, or business transactions. Communication techniques demonstrated are intended solely to help contractors better understand and serve homeowners — not to encourage manipulative, deceptive, or high-pressure sales practices. Contractors must ensure their sales and business practices comply with all applicable federal, state, and local laws, including consumer protection, telemarketing, lending, and employment laws. Revenue and performance figures cited are specific to the speakers and are not guaranteed. Viewers are encouraged to consult qualified professionals before applying these concepts or making any decisions related to their business operations. Content produced on or before 5/13/26 was previously produced by The Roof Strategist, TAMKO Building Products LLC makes no representations or warranties regarding its accuracy, completeness, or applicability to current products, programs, or operations.

    After 27 Years in Roofing Sales, This Is STILL His Daily Routine

  8. Aug 18

    He Sold His Roofing Company... Here’s What He'd Do Differently

    He helped grow MHI from $3M to $17M in four years before selling the company. So I sat down with Jon Broce and asked a simple question: Looking back, what would you do differently? His answer turned into a great conversation about the mistakes that slow growth, cause chaos, and reduce profitability. Watch this new video to discover: How Jon worked backwards from production capacity instead of asking, “How much can we sell?” The simple “dollars per day” calculation that helped them decide which services to cut. Why having the right playbook isn’t enough... and what actually separates roofing companies that execute from those that stay stuck. If you’re trying to build a simpler, more profitable roofing company without reinventing the wheel, I think you’ll get a lot out of this one. P.S. Are you interested in the systems, sales training, and guidance from people like Jon Broce who have actually scaled roofing companies? This might be for you: https://rsa.pro/ =============Join The Roofing STRONG Alliance by TAMKO™ (RSA): https://rsa.pro/Exclusively available to The TAMKO Edge® Certified Contractors at no additional cost. FREE Starter Membership (RSA): https://rsa.pro/free PODCASTApple Podcasts: https://apple.co/3fSQievSpotify: https://bit.ly/3eMAqJe FOLLOWFacebookInstagramTikTokLinkedIn The views and opinions expressed are based on Adam Bensman's long tenure and personal experiences as a roofing service consultant prior to coming to TAMKO as well as Jon Broce's personal experiences in the roofing industry and as a Mentor in the Roofing STRONG Alliance by TAMKO™ community. As such, their views are intended for general informational purposes only and should not be considered professional advice regarding insurance, financing, legal matters, compliance, business valuations, or business transactions. Communication techniques demonstrated are intended solely to help contractors better understand and serve homeowners — not to encourage manipulative, deceptive, or high-pressure sales practices. Contractors must ensure their sales and business practices comply with all applicable federal, state, and local laws, including consumer protection, telemarketing, lending, and employment laws. Revenue and performance figures cited are specific to the speakers and are not verified by or guaranteed by TAMKO. Viewers are encouraged to consult qualified professionals before applying these concepts or making any decisions related to their business operations. Content produced on or before 5/13/26 was previously produced by The Roof Strategist, TAMKO Building Products LLC makes no representations or warranties regarding its accuracy, completeness, or applicability to current products, programs, or operations.

    He Sold His Roofing Company... Here’s What He'd Do Differently
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About

“Because your company is only as STRONG as you are.” Forward-thinking roofers tune in to get help building STRONG companies, sales teams, leaders, systems, marketing, relationships, culture, and financials. Whether you own a own a roofing company, manage one, or sell roofs - subscribe to the channel for content that will help you: 1) Close even more roofing sales. 2) Adapt to new roofing industry trends and changes. 3) Take control of your roofing marketing and lead generation. 4) Improve D2D roofing sales. 5) Build the roofing company of tomorrow. Hosted by Adam Bensman - Started in D2D roofing sales in 2011 - Former Roofing Company COO (multi-state) - Creator of the Roof Strategist Sales System (used nationwide for retail + storm) - Founder of The Roofing STRONG Alliance by TAMKO™ (formerly known as the Roofing & Solar Reform Alliance) - Author of the #1 Best-Selling Book: The Roofing Sales Survival Guide: Beat the Odds, Overcome Yourself, and Win Big Content produced on or before 5/13/26 was previously produced by The Roof Strategist, TAMKO makes no representations or warranties regarding the content.

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