The Game Changing Attorney Podcast with Michael Mogill

Michael Mogill
  • 5.0 (538)
  • Management
  • Updated Semiweekly

How can you become a game changer? Michael Mogill, Founder and CEO of Crisp, has used his mastery of marketing for lawyers to grow his company to an 8-figure powerhouse. In just a few years, Crisp has helped thousands of attorneys adapt to the new legal landscape, differentiate themselves from the competition, and earn millions in new revenue. In every episode, you’ll hear from law firm entrepreneurs and market leaders — people who flourish in the face of adversity, challenge the status quo, and define what it means to be a game changer. We investigate success stories and business growth and scalability strategies that can help you attract your ideal clients. Plus, discover hidden insights and actionable advice on how company culture and employee engagement, marketing and advertising, and management and hiring fit into the big picture. What do all our guests have in common? These successful attorneys and business owners prove that the key to innovation is a game-changing mindset. If you want to run your law firm like an entrepreneur, achieve a greater ROI, and build a world-class organization that stands the test of time, then you’re in good company. Subscribe to the Game Changing Attorney Podcast and get ready to take your business to the next level. For more information, visit https://www.crisp.co/podcast/

  1. 1d ago

    489. How to Overcome Your Own Biases in Decision Making with Annie Duke

    Winning a hand doesn't mean you played it well. Losing one doesn't mean you didn't. In this episode of The Game Changing Attorney Podcast, Michael Mogill sits down with Annie Duke, former professional poker player, World Series of Poker bracelet winner, and best-selling author of Thinking in Bets and Quit: The Power of Knowing When to Walk Away, to talk about why a great decision can still end in a loss, how confirmation bias hides behind our smartest instincts, and what it actually takes to know when to walk away. Here's what you'll learn: Why a good decision can still produce a bad outcome, and a bad one can still win How confirmation bias convinces smart people they've already got it right What it takes to know the difference between grit that pays off and grit that's costing you Good decisions and good outcomes are not the same thing. This episode will help you tell them apart. (00:00:00) Introduction (00:02:33) Why Annie returned to finish her PhD (00:04:48) How Annie built a $4M poker career (00:14:56) Why good decisions can have bad outcomes (00:20:16) Inside Pete Carroll's controversial call (00:27:29) Why confirmation bias feels so good (00:35:16) Why smart people have bigger blind spots (00:37:17) Why waste is a forward-looking problem (00:40:22) When grit stops being a virtue (00:42:59) How mental time travel aids decisions ---- Links & Resources: Annie Duke Thinking in Bets by Annie Duke Quit: The Power of Knowing When to Walk Away by Annie Duke Thinking, Fast and Slow by Daniel Kahneman Grit by Angela Duckworth Confirmation bias Pete Carroll ---- Learn what sustainable growth can look like for your firm at crispcoach.com. ---- Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. ---- Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. ---- If you enjoyed this episode, you may also like: 443. Poker Face: The Framework for Navigating Professional Uncertainty with Tiffany Michelle 334. Dr. Benjamin Hardy - From Limiting Beliefs to Limitless Potential: A Guide to Personal Growth 161. Joe De Sena - The Spartan Mindset: Embracing Discomfort and Unleashing Mental Toughness

    489. How to Overcome Your Own Biases in Decision Making with Annie Duke

  2. 6d ago

    488. AMMA — Controversial Leadership Opinions That Will Make Your Firm Better

    Some of the most useful things a leader will ever hear are the ones nobody says to their face. This greatest-hits AMMA episode of The Game Changing Attorney Podcast pulls together six of the questions firm owners struggle with most, and Michael and Jessica Mogill answer each one with the candidness that comes from experience. The underperformer you keep protecting. The high-stakes call you can't seem to make. The endless learning that never turns into action. The anger that built your firm and now runs it into the ground. These are the takes most leaders only wish someone would tell them. Here's what you'll learn: Why the hardest conversation on your calendar only gets more expensive the longer you delay it How to make a high-stakes call with 70% of the information instead of waiting for certainty that never comes What it takes to trade spite-driven hustle for a vision that actually lasts The advice most leaders need isn't complicated. It's just hard to hear. (00:00:00) Introduction (00:01:33) When to let a bad hire go (00:04:21) Making decisions at scale (00:05:56) A framework for tough calls (00:07:45) Decision quality vs. outcome (00:10:45) Why you're the last to know (00:12:33) Setting rules of engagement (00:13:39) The information consumer trap (00:15:54) Why knowledge isn't power (00:18:32) The team member who drains you (00:22:07) Setting boundaries that work (00:22:47) When anger stops fueling you (00:27:09) Playing the infinite game ---- Links & Resources: The Infinite Game by Simon Sinek Mark Manson Roger Federer’s 2024 Dartmouth Commencement Address John Morgan Nike, "Just Do It" Star Wars ---- Learn what sustainable growth can look like for your firm at crispcoach.com. ---- Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. ---- Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. ---- If you enjoyed this episode, you may also like: 468. AMMA - Why Dark Energy Becomes Dead Weight Over Time 432. AMMA - When Loyalty Backfires: The Hidden Cost of Tenure 247. John Morgan - Fortune Favors the Bold: How to Build a Legal Empire

    488. AMMA — Controversial Leadership Opinions That Will Make Your Firm Better

  3. Aug 11

    487. The Secrets to Never Losing an Employee Again with Joey Coleman [Encore Edition]

    What if the real reason your best people leave has nothing to do with money, and everything to do with the first 100 days? In this encore of episode of The Game Changing Attorney Podcast, Michael Mogill welcomes Joey Coleman, client experience expert and New York Times bestselling author of Never Lose an Employee Again, to break down the 8 phases every team member moves through and what it actually looks like to build a workplace people refuse to leave. Here's what you'll learn: Why "new hire's remorse" kicks in seconds after someone accepts your offer (and how to counteract it) How to make a team member's first day so remarkable they can't stop talking about it when they get home What separates firms with true advocates from those who can't even get an internal referral If your onboarding still looks like a binder and a benefits form, this is your playbook for something better. (00:00:45) Introduction (00:02:49) Joey Coleman returns to the podcast (00:04:28) Why new hires quit in the first 100 days (00:07:05) Show, don't tell: proving you care about your people (00:08:27) The 8 phases of employee experience (00:15:45) The ROI of remarkable onboarding (00:17:34) Job postings that actually stand out (00:22:14) Notre Dame's legendary offer letter (00:29:51) Creating a remarkable first day (the JAM example) (00:35:14) Coworkers vs. colleagues (00:44:29) The 2-minute video challenge ---- Links & Resources: Never Lose an Employee Again by Joey Coleman Never Lose a Customer Again by Joey Coleman Tribute Yoko Co Bonusly Jim Kwik ---- Learn what sustainable growth can look like for your firm at crispcoach.com. ---- Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. ---- Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O'Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. ---- If you enjoyed this episode, you may also like: 220. Excellence Wins: Become the Best in a World of Compromise with Horst Schulze 162. Radical Candor: How to Be a Kickass Boss with Kim Scott 7. Ditching the Drama & Creating a Culture of Excellence in Your Law Firm with Cy Wakeman

    487. The Secrets to Never Losing an Employee Again with Joey Coleman [Encore Edition]

  4. Aug 6

    486. AMMA — Your Success Depends on Your Ability to Focus

    You can do anything. But you can't do everything all at the same time. So why do so many firm owners keep trying? In this AMMA episode of The Game Changing Attorney Podcast, Michael and Jessica Mogill tackle questions that all circle the same problem: spreading yourself too thin and expecting elite results. From personal brand building that never seems to pay off, to years that vanish on autopilot, to firm initiatives that stall because no one can focus long enough to finish them. The through line is clear: the fastest path to growth is doing fewer things with far greater intensity. Here's what you'll learn: Why building a personal brand with the intent to monetize it immediately almost always backfires (and what to do instead) How to break out of "NPC autopilot mode" using weekly reflection prompts that force honest self-assessment Why the best results in business come from serious, singular commitments rather than surface-level effort across five priorities If you want to see results faster, stop adding and start subtracting. (00:00:00) Introduction (00:07:10) Show rec: Dark on Netflix and the case for deep commitment (00:09:07) Surface-level investment, surface-level payoff (00:12:30) Three types of GCA episodes (00:13:13) Q1: When does personal brand work start paying off? (00:15:22) The "high school club collector" trap (00:16:29) Doing fewer things with higher intensity (00:17:42) Q2: Where did all the time go? (00:18:41) The NPC autopilot phenomenon (00:20:28) Weekly reflection prompts to stay intentional (00:22:24) Q3: Why you can't run three major initiatives at once Links & Resources: Dark (TV series) Learn what sustainable growth can look like for your firm at crispcoach.com. Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O'Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. If you enjoyed this episode, you may also like: 450. AMMA - When Hiring Smart People Makes You Dumber 349. AMMA - The Leadership Shift: Building a Firm That Doesn't Depend on You 288. AMMA - The Art of Being Decisive

    486. AMMA — Your Success Depends on Your Ability to Focus

  5. Aug 4

    485. Four Case Studies in Finding Your Differentiator

    What if the very thing that made you a great lawyer is the thing preventing you from building a great firm? On this special mashup episode of The Game Changing Attorney Podcast, Michael Mogill sits down with Justin Chopin of Chopin Law Firm, Alex Limontes of Hurst Limontes LLC, Lawrence LeBrocq of Garces, Grabler & LeBrocq, and Charlyn Ho of Rikka Law Group. Together, they share how they stopped trading time for dollars and built scalable, multimillion-dollar firms on their own terms. From ego checks and data-driven marketing to AI adoption and community-first branding, these law firm owners reveal the mindset shifts and systems that set them apart. Here's what you'll learn: Why removing yourself from day-to-day operations is the fastest path to firm growth How data-driven marketing and strategic community activation outperform gut-feeling ad spend What proactive AI adoption looks like (and why firms that ignore it risk extinction) (00:00:00) Introduction (00:02:44) Justin Chopin: Betting on Yourself and Building a Firm from Scratch (00:09:38) Growing Through Leadership, Hiring, and Team Culture (00:18:45) Leading Through Crisis and Investing in Your People (00:29:42) Alex Lamontes: Building a Mission-Driven Brand (00:42:10) Scaling with Data, Partnerships, and Community Impact (00:56:31) Lawrence LeBrock: From Trial Lawyer to CEO (01:07:35) Creating a High-Performance Culture Through Accountability (01:13:26) Embracing AI and Leading Organizational Change (01:20:36) Charlyn Ho: Building an AI-First Law Firm (01:35:26) The Future of Legal Innovation and Entrepreneurship (01:45:44) Final Thoughts and Takeaways ---- Links & Resources: Justin Chopin, Chopin Law Firm Alex Limontes, Hurst Limontes LLC Lawrence LeBrocq, Garces, Grabler & LeBrocq Charlyn Ho, Rikka Law Group ---- Learn what sustainable growth can look like for your firm at crispcoach.com. ---- Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. ---- Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O'Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. ---- If you enjoyed this episode, you may also like: 477. Mike Brown - The Nitty Gritty of AI 431. Rory Baden - Branding Secrets Your Firm Needs to Scale 451. Firm of the Year Winners - Growth Secrets From the Best of the Best

    485. Four Case Studies in Finding Your Differentiator

  6. Jul 30

    484. AMMA — Why Being Liked Is Holding Your Firm Back

    What if the quality your team calls "intimidating" is the same thing responsible for every result you've ever produced? In this episode of The Game Changing Attorney Podcast, Michael and Jessica Mogill tackle three listener questions about the uncomfortable truths of firm leadership: what to do when anonymous feedback calls you intimidating, how to stop letting partner consensus paralyze decisions, and why the partner who drives accountability always ends up labeled the villain. This conversation draws a clear line between high standards and bad behavior, and shows why getting to the truth matters more than being popular. Here's what you'll learn: Why seeking 100% partner consensus on every strategic decision is quietly stalling your firm's growth How to hold exceedingly high standards and still create a culture where your team tells you the truth What "disagree and commit" looks like in practice, and why it builds more trust than endless debate If your firm's best ideas keep dying in committee and your team's real feedback never reaches you, this episode explains exactly why. (00:00:00) Introduction (00:01:52) The World Cup and Being a Fan (00:05:51) Maturity Is Recovery Time (00:09:59) Q1: My Team Calls Me Intimidating (00:12:26) High Standards and Kindness Coexist (00:14:28) Not All Feedback Deserves Action (00:16:11) Q2: My Leaders Resent My Decision (00:17:31) Why Full Consensus Stalls Growth (00:20:49) Disagree But Commit (00:21:34) Q3: I'm the "Bad Guy" Partner (00:24:35) You Don't Have to Be Loved (00:26:08) Wrap Up Links & Resources: Radical Candor by Kim Scott FIFA World Cup 2026 Learn what sustainable growth can look like for your firm at crispcoach.com. Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O'Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. If you enjoyed this episode, you may also like: 456. AMMA - Why It's Your Fault If Your Team Isn't Performing 375. AMMA - Stop Being The Bottleneck: Lead Your Firm Without Being Needed 284. AMMA - Elevate Your Leadership with Emotional Intelligence

    484. AMMA — Why Being Liked Is Holding Your Firm Back

  7. Jul 28

    483. The Hidden Traits of the Most Successful People with Rich Diviney [Encore Edition]

    What if the thing separating high performers from everyone else has nothing to do with skill? In this encore episode of The Game Changing Attorney Podcast, Michael Mogill revisits his conversation with Rich Diviney, retired Navy SEAL Commander and bestselling author of The Attributes: 25 Hidden Drivers of Optimal Performance. Rich reveals why the innate qualities that define how we show up under stress, challenge, and uncertainty are far more predictive of success than any resume credential or technical ability, and what that means for leaders building teams in high-stakes environments. Here's what you'll learn: Why the attributes that drive performance under uncertainty can't be taught the same way skills can, and how to develop them anyway How to identify what separates someone who thrives under pressure from someone who folds, long before the pressure arrives What the five categories of attributes (grit, drive, mental acuity, leadership, and team ability) reveal about your own performance profile and the teams you build If you've ever wondered what it actually takes to build a team that performs when things don't go as planned, this conversation is your blueprint. (00:00:00) Introduction (00:02:17) Rich's Navy SEAL Journey (00:06:26) Attributes vs. Skills (00:10:02) The Five Categories of Attributes (00:13:02) Commonalities Among Top Performers (00:14:37) How to Develop Attributes (00:16:10) Creating Environments That Bring Out the Best (00:19:54) The Neuroscience of Courage (00:26:59) Peak Performance vs. Optimal Performance (00:29:17) Understanding Narcissism as an Attribute (00:32:33) Insouciance and Marching to Your Own Beat (00:36:48) How to Use Your Assessment Results (00:38:52) Real-World Success Stories (00:40:12) What Being a Game Changer Means Links & Resources: The Attributes: 25 Hidden Drivers of Optimal Performance by Rich Diviney The Attributes Huberman Lab Podcast Navy SEAL Training Purdue University Learn what sustainable growth can look like for your firm at crispcoach.com. Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O'Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. If you enjoyed this episode, you may also like: 471. How Core Values Affect Leadership, Culture, and Fulfillment with Robert Glazer 366. How to Transform Your Business with Military Precision and Strategy with John Berry 62. John Maxwell - Leadership is a Verb, Not a Noun

    483. The Hidden Traits of the Most Successful People with Rich Diviney [Encore Edition]

  8. Jul 23

    482. AMMA — Navigating Private Equity, AI, and Team Dynamics

    What happens when your industry gets flooded with outside capital, your team won't match your effort, and AI is rewriting the rules overnight? In this special live AMMA episode of The Game Changing Attorney Podcast, Michael Mogill takes unfiltered questions from law firm owners at the SELECT retreat, covering everything from team motivation to private equity to AI's impact on legal marketing. From why intrinsic drive can't be taught to how to position your firm for a future shaped by PE consolidation, this AMMA is a rapid-fire masterclass in leadership, strategy, and building something worth owning. Here's what you'll learn: Why intrinsic drive can't be coached, and what to do when your team doesn't have it How private equity is reshaping legal, and why the middle of the market is the most dangerous place to be What it takes to attract premium clients through brand, not volume The firms that win from here aren't the hardest working, they're the ones nobody can afford to ignore. (00:00:00) Introduction (00:02:05) Motivating your team (00:04:30) We no longer coach effort (00:05:25) PE and the future of law firms (00:07:30) The MSO model (00:08:54) Marketing for niche practices (00:10:14) The James Sexton playbook (00:12:20) AI, layoffs, and your team (00:14:45) AI as a growth lever (00:16:28) Should you pursue an MSO? (00:18:25) There is no easy money (00:19:41) Run your own race ---- Links & Resources: Morgan & Morgan James Sexton David Goggins Can't Hurt Me by David Goggins Ken Rideout John Foy & Associates Andrew Huberman Atlanta Tech Village David Cummings ---- Learn what sustainable growth can look like for your firm at crispcoach.com. ---- Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. ---- Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. ---- If you enjoyed this episode, you may also like: 456. AMMA - Why It’s Your Fault If Your Team Isn’t Performing 377. AMMA - Market Chaos: How to Not Just Survive, But Thrive 345. AMMA - The AI Advantage: What to Automate, What to Keep Human, and How to Stay Ahead

    482. AMMA — Navigating Private Equity, AI, and Team Dynamics
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How can you become a game changer? Michael Mogill, Founder and CEO of Crisp, has used his mastery of marketing for lawyers to grow his company to an 8-figure powerhouse. In just a few years, Crisp has helped thousands of attorneys adapt to the new legal landscape, differentiate themselves from the competition, and earn millions in new revenue. In every episode, you’ll hear from law firm entrepreneurs and market leaders — people who flourish in the face of adversity, challenge the status quo, and define what it means to be a game changer. We investigate success stories and business growth and scalability strategies that can help you attract your ideal clients. Plus, discover hidden insights and actionable advice on how company culture and employee engagement, marketing and advertising, and management and hiring fit into the big picture. What do all our guests have in common? These successful attorneys and business owners prove that the key to innovation is a game-changing mindset. If you want to run your law firm like an entrepreneur, achieve a greater ROI, and build a world-class organization that stands the test of time, then you’re in good company. Subscribe to the Game Changing Attorney Podcast and get ready to take your business to the next level. For more information, visit https://www.crisp.co/podcast/

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