The Dietitian Success Podcast | Business & Marketing for Dietitians

Krista Kolodziejzyk
  • 4.9 (90)
  • Business
  • Updated Weekly

The Dietitian Success Podcast is your go-to resource for building a thriving, fulfilling business as a dietitian entrepreneur.Whether you’re starting a private practice, exploring consulting or freelance work, or growing a business of your own, this podcast is here to support you with practical strategies and real-world insights.Each week, your host, Krista Kolodziejzyk, RD, MPH, MBA, shares actionable business strategies, marketing insights, and honest conversations about what it really takes to build and grow a business as a dietitian. You’ll also hear from dietitians who are doing things differently—creating impactful, sustainable businesses across a variety of niches and practice settings.Through Dietitian Success Center, Krista and her team support dietitians with the tools, education, and community to succeed in business:Practitioner Membership – A comprehensive library of evidence-based client handouts, resources, and continuing education to help you save time, feel more confident, and deliver high-quality care in your practice. Entrepreneurship Membership – Strategic training, coaching, and resources for dietitians looking to start, grow, and streamline a business that feels aligned and sustainable. Learner Membership & Exam Prep Support – Study tools and resources designed to help future dietitians build confidence and succeed on their registration exams.Krista brings a unique perspective as a dietitian entrepreneur—she’s built a leading membership platform for dietitians, led and scaled a growing team, and worked with major brands in the food and beverage industry.If you’re looking for practical strategies, real talk, and a supportive space to grow your business, you’re in the right place.Hit play and let’s take your dietitian business to the next level!

  1. 2h ago

    247: 5 Business Lessons from the Dietitian Success Summit: Stop Solving Problems That Haven't Happened Yet, Follow the Money, and Why Every Dietitian Needs a Funnel

    In this episode of the Dietitian Success Podcast, I'm back after the very first Dietitian Success Summit in Toronto and sharing the five biggest business lessons that came out of the entrepreneurship sessions. These are the themes we heard over and over again from the roughly 40 dietitian entrepreneurs in the room, which usually means they apply to a lot more dietitians than just the ones who were there. If you were at the Summit, this is a recap to remind you where you're headed and what to focus on next. If you weren't, it's a high-level look at what's most top of mind for dietitian entrepreneurs right now, from pre-solving problems that may never happen, to dividing your attention across too many revenue streams, to the funnel, website, and community you need to keep growing. Inside, we cover: Why I took a break from the podcast leading up to the Summit and what's coming next (including a full Summit debrief with the real numbers)How the Summit was structured and what happened in the entrepreneurship sessionsLesson 1: Stop solving problems that haven't happened yet, and why pre-solving burnout can keep you from making your first dollarLesson 2: Follow the money, and why adding another revenue stream usually isn't what gets you to your revenue goal"You can do anything, but you can't do everything" and how to park ideas for a future seasonLesson 3: You need a funnel, using my basil, carrots, and apples analogy for hot, warm, and cold leadsHow to monetize a big Instagram audience beyond brand dealsLesson 4: A website is essential (the one thing every dietitian on our marketing panel agreed on), and why a simple landing page is enough to startLesson 5: Why community is essential, and how I keep it alive in my own businessLinks: Join the waitlist for the Dietitian Success Summit 2027: https://www.dietitiansuccesscenter.com/summitBook a discovery call for the Entrepreneurship Tier of Dietitian Success Center: https://www.dietitiansuccesscenter.com/entrepreneurshipfordietitiansGrab our Free Starter Kit: https://www.dietitiansuccesscenter.com/Follow @dietitiansuccesscenter on Instagram: https://www.instagram.com/dietitiansuccesscenter/Connect with @kristako.rd on Instagram: https://www.instagram.com/kristako.rd/

  2. Aug 27

    246: The Full Dietitian Success Summit Agenda — Sessions, Speakers, Day-by-Day Itinerary, and What to Expect

    In this episode of the Dietitian Success Podcast, I am walking through the full Dietitian Success Summit agenda in detail so that attendees know exactly what to expect and anyone who is still on the fence can hear the full picture before making a decision. For attendees, you will have already received this information via email! If you can’t find it, email hello@dietitiansuccesscenter.com.  We are six weeks out from the summit, entrepreneur passes are sold out, and there are only nine general passes remaining. This episode covers everything from the keynote to the speakers to the sessions to the dress code to the entrepreneurship dinner to day three business planning. Inside, we cover: The two core objectives that every single element of the summit was designed aroundThe full day one agenda including the opening keynote, two expert sessions, the social media panel, and the goal setting sessionWhat is in your swag bag including the Dietitian Success Planner and why it is the foundational through line of the whole eventThe professional headshot experience and how it is included in every passThe full day two agenda including the AI session, the RD rebrand session, and the digital presence sessionWhat happens when the general pass wraps and the entrepreneur sessions beginThe marketing panel with four established dietitian entrepreneurs and what they will be coveringThe entrepreneurship dinner at El Catrin in the Distillery DistrictThe full day three business planning experience and what you will actually walk away withEverything you need to know about dress code, food, logistics, and the summit community forumLinks: Join the Dietitian Success Summit 2026: https://www.dietitiansuccesscenter.com/the-dietitian-success-summit-2026Check out the Entrepreneurship Tier of Dietitian Success Center: https://www.dietitiansuccesscenter.com/entrepreneurshipfordietitiansFollow @dietitiansuccesscenter on Instagram: https://www.instagram.com/dietitiansuccesscenter/Connect with @kristako.rd on Instagram: https://www.instagram.com/kristako.rd/Free Starter Kit: https://www.dietitiansuccesscenter.com/

  3. Aug 20

    245: Is a $99 Community Platform Worth It, How to Use Claude the Right Way in Biz, When to Hire vs. Do It Yourself

    In this episode of the Dietitian Success Podcast, I'm covering three topics that are all about working smarter in your business, whether that is making better financial decisions about the tools you invest in, getting more out of the AI tools you are already using, or figuring out what to hand off and when without feeling like you have to do everything at once or nothing at all. We talk about how to evaluate whether a platform like Skool is actually worth $99 a month, the one thing most people are missing when they use Claude that makes the output feel generic, and how to think about outsourcing as a stepwise process rather than an all-or-nothing decision. Inside, we cover: Why the question is never what does this cost but what does this enable me to doHow to do the actual math on a $99 monthly platform and why the answer might surprise youWhy the step you are skipping with Claude is a brand book and what that actually meansWhy I think social content actually works better when it comes from you directly rather than AI (but how to use AI still to help you save time and build creativity)How Claude is still genuinely useful even if it is not writing your captionsWhy you probably do not need to outsource bookkeeping in year one of your businessHow my own approach to bookkeeping and taxes has evolved over six years from a Google spreadsheet to a full accounting firmWhy the decision of what to hand off tends to become obvious when the timing is actually rightWhy messy and iterative is a completely normal and healthy part of building a businessLinks: Check out the Entrepreneurship Tier of Dietitian Success Center: https://www.dietitiansuccesscenter.com/entrepreneurshipfordietitiansJoin the Dietitian Success Summit 2026: https://www.dietitiansuccesscenter.com/the-dietitian-success-summit-2026Follow @dietitiansuccesscenter on Instagram: https://www.instagram.com/dietitiansuccesscenter/Connect with @kristako.rd on Instagram: https://www.instagram.com/kristako.rd/Free Starter Kit: https://www.dietitiansuccesscenter.com/

  4. Aug 6

    244: Why Always Being Available Is Hurting You, What Telehealth Companies Mean for Private Practice Dietitians, and What to Look for in a Business Coach

    In this episode of the Dietitian Success Podcast, I'm tackling three topics that are coming up constantly right now for dietitian entrepreneurs at every stage of business. We talk about how to actually build boundaries into your practice before the burnout hits, what the rise of telehealth companies like Nourish and Faye actually means for private practice dietitians and how to differentiate yourself, and how to choose a business coach without getting pulled in by the most polished Instagram presence in the room. Inside, we cover: Why being always available is not professional and what it actually signals to potential clientsHow to decide your boundaries upfront and communicate them transparently so everyone is on the same pageWhy an open booking schedule can make you look less in demand rather than more accessibleWhat telehealth companies like Nourish and Faye have done to the dietetics market and why I still believe private practice has a strong futureWhy the answer to competing with telehealth companies is never price and always brandWhy niching further and building a more specialized practice is going to become increasingly importantThe two most common complaints I hear from dietitians who have worked with business coaches that did not feel rightWhy I was allergic to the term business coach for years and why I have made peace with itHow to vet a business coach before you spend money, including the one platform I think does this better than any otherLinks: Check out the Entrepreneurship Tier of Dietitian Success Center: https://www.dietitiansuccesscenter.com/entrepreneurshipfordietitiansFay, Nourish, Berry Street and Beyond: https://dietitiansuccesscenter.com/fay-nourish-berry-street-beyond-dietitian-perspectives-on-working-for-telehealth-startups/Join the Dietitian Success Summit 2026: https://www.dietitiansuccesscenter.com/the-dietitian-success-summit-2026Follow @dietitiansuccesscenter on Instagram: https://www.instagram.com/dietitiansuccesscenter/Connect with @kristako.rd on Instagram: https://www.instagram.com/kristako.rd/Free Starter Kit: https://www.dietitiansuccesscenter.com/

  5. Jul 30

    243: Working ON vs. IN Your Business, Hustle Culture vs. the Soft Girl Era, and What $19,000 in Transaction Fees Taught Me About Growing a Business

    In this episode of the Dietitian Success Podcast, I'm tackling three topics that are all connected by the same underlying theme: what it actually takes to build a business that grows, without burning yourself out in the process. We talk about how to carve out time to work on your business when your client schedule is already full, where I land on the hustle culture versus soft girl era debate and why I think both extremes are doing you a disservice, and a transparent look at a $19,000 line item on our corporate tax return and what it taught me about how to think about money in a growing business. Inside, we cover: Why nothing changes if nothing changes, and what that actually means for your scheduleThe people-pleasing habit that is keeping your calendar too open and your business too stagnantWhy an overly open booking schedule can actually make you look less professional, not more accessibleWhere hustle culture gets it right and where it goes too farWhat the soft girl era gets right and where it becomes a convenient excuseWhy I take issue with the phrase “giving yourself grace” and when I actually think it appliesThe real middle ground between grinding and coasting, and what it looked like when I was building DSC while working a nine-to-five with a three-hour daily commute$19,000 in transaction fees, why I am completely unbothered by it, and what my accountant said that reframed everythingWhy your job as a business owner is to grow revenue, not reduce expensesLinks: Check out the Entrepreneurship Tier of Dietitian Success Center: https://www.dietitiansuccesscenter.com/entrepreneurshipfordietitiansJoin the Dietitian Success Summit 2026: https://www.dietitiansuccesscenter.com/the-dietitian-success-summit-2026Follow @dietitiansuccesscenter on Instagram: https://www.instagram.com/dietitiansuccesscenter/Connect with @kristako.rd on Instagram: https://www.instagram.com/kristako.rd/Free Starter Kit: https://www.dietitiansuccesscenter.com/

  6. Jun 25

    242: Can One-on-One Sessions Be a Signature Program, How to Create Merch for Zero Upfront Cost and Why Indecision is Costing You $

    In this episode of the Dietitian Success Podcast, I'm covering three topics for dietitians who are building or growing their businesses. We talk about what a signature program actually is and whether only offering one-on-one sessions can qualify, how to create physical products for your brand without spending money on inventory upfront, and what happens when you finish something in your business and then just cannot seem to pull the trigger on launching it. Inside, we cover: Why the concept of a signature program is widely misunderstood and what it actually requiresWhy one-on-one sessions absolutely can be a signature program and how to structure and position them that wayHow to name and market a signature program so it reads as a premium, client-specific offerWhy you should lead with outcomes in your marketing, not the format or the featuresHow to create merch and physical products for your brand using Printify, Canva, VistaPrint, and third-party printersHow drop shipping works so you never have to touch or hold inventoryThe real reason most dietitians sit on finished work instead of launching itWhy the indecision tax is costing you more than you realize, in mental load and in revenueThe warm fuzzies folder strategy for rebuilding belief in your own workWhy detaching from the outcome is the thing that actually lets you move forwardLinks: Check out the Entrepreneurship Tier of Dietitian Success Center: https://www.dietitiansuccesscenter.com/entrepreneurshipfordietitiansJoin the Dietitian Success Summit 2026: https://www.dietitiansuccesscenter.com/the-dietitian-success-summit-2026Follow @dietitiansuccesscenter on Instagram: https://www.instagram.com/dietitiansuccesscenter/Connect with @kristako.rd on Instagram: https://www.instagram.com/kristako.rd/Free Starter Kit: https://www.dietitiansuccesscenter.com/

  7. Jun 18

    241: My Mid-Year Goal Check-In and the Goal Setting Framework That Actually Changed My Life

    In this episode of the Dietitian Success Podcast, I am doing something a little different. Instead of tackling three separate business questions, I am sharing my personal goal setting framework in full, doing a mid-year check-in on my own 2026 goals, and talking about why I believe this process is one of the most transformational things you can do for your business and your life. This framework is the one I have refined over years of practice, used to go from a nine-to-five commuter to a full-time entrepreneur and Ironman finisher, and am now teaching in depth at the Dietitian Success Summit this September. Inside, we cover: Why destination goals alone almost never work and what to do insteadThe difference between destination goals and process-oriented goals, and why the distinction changes everythingWhy the point of a big audacious goal is not whether you achieve it but who you become on the wayHow to identify which domains of your life need attention right now: personal, wellness, professional, and financialHow to set three to five process-oriented goals that are actually trackable and achievableWhy tracking matters as much as setting, and the app I use to do itMy five personal goals for 2026 and exactly where I am at on each one at the midpoint of the yearWhy being behind on your goals is not failure and how to think about it without attaching your self-worth to the outcomeThis framework will be taught in depth at the Dietitian Success Summit in September, and every attendee will receive the first ever Dietitian Success Planner, which is designed specifically around this process. Links: Join the Dietitian Success Summit 2026: https://www.dietitiansuccesscenter.com/the-dietitian-success-summit-2026Check out the Entrepreneurship Tier of Dietitian Success Center: https://www.dietitiansuccesscenter.com/entrepreneurshipfordietitiansFollow @dietitiansuccesscenter on Instagram: https://www.instagram.com/dietitiansuccesscenter/Connect with @kristako.rd on Instagram: https://www.instagram.com/kristako.rd/Free Starter Kit: https://www.dietitiansuccesscenter.com/

  8. Jun 11

    240: Which Website Platform Should You Use, Non-1:1 Revenue Streams for Dietitians, and Why Podcasting Is Still Underrated

    In this episode of the Dietitian Success Podcast, I'm tackling three questions that come up constantly for dietitians who are building or growing their businesses online. We talk about which website platform actually makes the most sense for dietitians in 2026 and whether it even matters as much as people think, what realistic revenue streams look like beyond one-on-one client work and how to figure out which one is the right next step for you, and whether starting a podcast is worth the time investment or just another thing to add to an already full plate. Inside, we cover: Why the WordPress vs. Squarespace vs. Wix debate has shifted significantly in the age of AIWhy content quality and structure now matter far more than which platform you are onWhy I generally recommend Wix or Squarespace for most dietitians and when WordPress might still make senseHow AEO changes the way we think about website platforms and blogging strategyWhy the income ceiling in one-on-one practice is a signal worth paying attention toThe self-reflection questions to ask before adding a new revenue stream to your dietitian businessA full list of non-1:1 revenue streams dietitians are actually using successfullyWhy podcasting is one of the most underutilized marketing channels in dietetics right nowHow one dietitian in our community fills her group programs using only her podcast as a marketing channelWhy you do not have to start your own podcast to benefit from the mediumLinks: Check out the Entrepreneurship Tier of Dietitian Success Center: https://www.dietitiansuccesscenter.com/entrepreneurshipfordietitiansJoin the Dietitian Success Summit 2026: https://www.dietitiansuccesscenter.com/the-dietitian-success-summit-2026Follow @dietitiansuccesscenter on Instagram: https://www.instagram.com/dietitiansuccesscenter/Connect with @kristako.rd on Instagram: https://www.instagram.com/kristako.rd/Free Starter Kit: https://www.dietitiansuccesscenter.com/

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About

The Dietitian Success Podcast is your go-to resource for building a thriving, fulfilling business as a dietitian entrepreneur.Whether you’re starting a private practice, exploring consulting or freelance work, or growing a business of your own, this podcast is here to support you with practical strategies and real-world insights.Each week, your host, Krista Kolodziejzyk, RD, MPH, MBA, shares actionable business strategies, marketing insights, and honest conversations about what it really takes to build and grow a business as a dietitian. You’ll also hear from dietitians who are doing things differently—creating impactful, sustainable businesses across a variety of niches and practice settings.Through Dietitian Success Center, Krista and her team support dietitians with the tools, education, and community to succeed in business:Practitioner Membership – A comprehensive library of evidence-based client handouts, resources, and continuing education to help you save time, feel more confident, and deliver high-quality care in your practice. Entrepreneurship Membership – Strategic training, coaching, and resources for dietitians looking to start, grow, and streamline a business that feels aligned and sustainable. Learner Membership & Exam Prep Support – Study tools and resources designed to help future dietitians build confidence and succeed on their registration exams.Krista brings a unique perspective as a dietitian entrepreneur—she’s built a leading membership platform for dietitians, led and scaled a growing team, and worked with major brands in the food and beverage industry.If you’re looking for practical strategies, real talk, and a supportive space to grow your business, you’re in the right place.Hit play and let’s take your dietitian business to the next level!

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