Local Marketing Institute Podcast

Local Marketing Institute
  • 5.0 (5)
  • MARKETING
  • UPDATED SEMIMONTHLY

Equip yourself with practical, trustworthy digital marketing tactics for local business. Learn from the best local marketers in the world how to get more customers using Google My Business, Facebook, email marketing, social media, local search, digital advertising and more. Whether you run a small business, nationwide chain / franchise, or are a marketing agency, each episode will help you grow your business. No shiny objects, minutia, or questionable tactics that can damage your business. Just practical, effective, and proven digital marketing strategies that will really move the needle on your business.

  1. 12/23/2025

    Local SEO and Marketing Q&A Session December 19, 2025

    Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more. Updates and Questions Google Maps Q&A going away to be replaced by AI Q&A.GBP review appeals delayed.Danny Sullivan and John Mueller from Google discuss how AI SEO is the same as regular SEO.Google releases feature that uses AI phone calls to check business prices. Google states the disappearing reviews bug has now been fixed.Google reviewer nicknames officially rolled out.Is it bad to use similar phone numbers for two different GBPs?Does having text on an image help with SEO?Does Google reject verification videos if there are faces in it?How do I get into the top rated businesses in Google’s AI mode?Why is Google not showing the tools that allow me to edit inside Google Search? What should I do if I have a duplicate listing?If Google says reviews were removed for valid reasons, is it worth contesting it?Does Google AI use prices you set on your services for the “get a quote” feature?If you use AI to get prices, is it able to navigate a business’s phone tree?What should I do if Google has denied reinstatement after the appeal and review process?How much is a GBP rank affected by how recent the latest reviews are?Links mentioned in this session are available on our website at https://localmarketinginstitute.com

    1h 2m

  2. 12/09/2025

    Local SEO and Marketing Q&A Session December 5, 2025

    Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more. Updates and Questions Google launches scheduling and multi-location publishing on Google Posts.Google API implies Service Areas do not affect ranking.You can now leave anonymous Google Reviews.Google now sends notifications when review restrictions are removed from an account.Local Marketing Institute will be starting up a new newsletter.When searching a law firm, the GBP shows at the bottom of the page of results - is this a bug?How much should you fill out for an organization schema for a local business?Is it possible to close a competitor GBP that was acquired while transferring the reviews to the main profile?Should I use products to promote a service business such as a family attorney?Should I use extra long title tags for local?Do Service Areas in GBP have influence on Service Areas targeted in LSA?Is there any value to adding geo-coordinates to GBP Photos?Links mentioned in this session are available on our website at https://localmarketinginstitute.com

    39 min

  3. 11/25/2025

    Local SEO and Marketing Q&A Session November 21, 2025

    Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more. Updates and Questions Google Maps rolls out reviewer nicknames.Google LSA adds “get competitive quotes” and “request multiple opinions” buttons.Gemini 3 AI mode rolled out.GhatGPT uses Google for Atlas browser.Semrush acquired by Adobe for 1.9 billion.Extortion attempts for GBPs on the rise.How do I resolve my “pending edits” faster?What causes a website’s url to change to an OEM url?Are there any new developments in AI in Local Search?Should I turn on messaging for WhatsApp in my GBP?Why does changing my address for an SAB not trigger reverification after moving to a different state?Links mentioned in this session are available on our website at https://localmarketinginstitute.com

    57 min

  4. 11/14/2025

    Local SEO and Marketing Q&A Session November 7, 2025

    Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more. Updates and Questions When will Q&As no longer be available?How do I make videos to advertise my products on social media?How do I prevent an old GBP showing up on results after moving locations if I don’t have access to the GBP?How do I get customers to pay for higher priced items?Is it possible to have a separate GBP for another business at the same address if there are no suite numbers?What are some insights from the 2026 local ranking factor report?Can a hybrid SAB with a verified visible location verify a second location with a hidden address?Will Google filter out a GBP if there are different types of doctors at the same location?Will Google restrict my reviews if to incentivize employees to get customers to leave reviews by offering rewards?Links mentioned in this session are available on our website at https://localmarketinginstitute.com

    58 min

  5. 09/02/2025

    Local SEO and Marketing Q&A Session August 29, 2025

    Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more. Updates and Questions LSA removes guarantee badge.AI assistants prefer to cite fresh content.Study says only 1% of users click on AI citation links.Top web domains cited by LLMs.Microsoft CoPilot and ChatGPT offers Google Maps for local sources. Review recency impacting ranking.Can I have two GBP listings at the same address?What are some ways to incorporate AI into your workflow for efficiency?Should I use an AI agent to help improve visibility?Are the product carousels showing up differently on Android vs. Apple?How do I remove spam reviews on Facebook?What should I do when the review reporting form doesn’t work?Does the “popular times” section in GBP influence rankings?Are there any problems related to not being able to receive new reviews?How do you get refunds for bad leads from LSA?Links mentioned in this session are available on our website at https://localmarketinginstitute.com

    1 hr

  6. 08/05/2025

    Local SEO and Marketing Q&A Session August 1, 2025

    Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more. Updates and Questions Optimize Bing AI search by following SEO guidelines.What should I do if my domain host doesn’t support Wordpress sites?Is there any impact on Local SEO from the June 2025 core update?Is there an updated list of trigger words that cause Google Posts to fail?How do I do video verification if I have a Service Area Business?What should I do if Google denies relevant business categories for my GBP?Is having products on Law Firm listings helpful?Will sharing my ChatGPT chat potentially help with SEO?Has the visibility on car dealerships been affected since AI mode was introduced?Links mentioned in this session are available on our website at https://localmarketinginstitute.com

    1h 16m

  7. 07/22/2025

    Local SEO and Marketing Q&A Session with David Hunter July 18, 2025

    Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more. Updates and Questions New GBP feature for restaurants to highlight specials.Users of Claude find out how to get citations from it.AI overview increases, traffic for Local Search decreases. Internet Marketing Ninjas acquired by Previsible.Google asks for chat number when setting up new GBP.Is there a way to accept Google updates en masse?What should I do if my SAB verification has been pending for weeks?Is GBP no longer accepting utility bills?How do I get verified quickly?How do I add the direct booking option to my GBP?What causes a listing to be suspended before it has the opportunity to get verified?What should I do if I got suspended because of a DBA name change?What is the average wait time for a human response/review from Google regarding the suspension of a profile?Links mentioned in this session are available on our website at https://localmarketinginstitute.com

    1h 1m

  8. 05/27/2025

    Local SEO and Marketing Q&A Session May 23, 2025

    Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more. Updates and Questions Bug causes knowledge panel to go missing on GBP.What should I do if a former employee hijacks my GBP and makes changes?How do I make sure I show up in local AI search?What are some best practices for local heat map software or competitor analysis?How do I get access to a GBP?Do hotels and villas qualify for a GBP?Are GBP Activities similar to GBP Posts?Links mentioned in this session are available on our website at https://localmarketinginstitute.com

    36 min
See All (103)

5
out of 5
5 Ratings

About

Equip yourself with practical, trustworthy digital marketing tactics for local business. Learn from the best local marketers in the world how to get more customers using Google My Business, Facebook, email marketing, social media, local search, digital advertising and more. Whether you run a small business, nationwide chain / franchise, or are a marketing agency, each episode will help you grow your business. No shiny objects, minutia, or questionable tactics that can damage your business. Just practical, effective, and proven digital marketing strategies that will really move the needle on your business.

Information

  • Creator
    Local Marketing Institute
  • Years Active
    2020 - 2025
  • Episodes
    103
  • Rating
    Explicit
  • Copyright
    © 2025 Local Marketing Institute LLC. All Rights Reserved.
  • Show Website
    Local Marketing Institute Podcast

You Might Also Like