The New Generation Entrepreneur Podcast

Brandon Lucero
  • 5.0 (202)
  • Entrepreneurship
  • Updated Weekly

You're about to experience the new way to thrive in business, entrepreneurship, and life by leaning into who you are, what you love, and standing up for what you want to create. This is where we go against the grain, say "NO" to outdated society norms, and we say "YES" to change in order to create a happier, more fulfilled world. Welcome to the New Generation Entrepreneur Podcast, hosted by Brandon Lucero. Like what you hear? Subscribe to the show!

  1. 1d ago

    The 2 Questions That Kill Sales Objections

    "Brandon, how do I attract more buyers into my funnel?" I get this question all the time. And here's the truth: even with a great offer, only 2.5-5% of the people in your funnel are ever going to buy. That's just how conversion works. So if your sales are falling flat, it's usually not a buyer problem. It's an objection problem. Most objections (price, timing, "let me think about it") aren't logical decisions. They're automatic reactions. Your prospect's nervous system is telling them familiar is safe and the unknown is scary, so it throws up a wall before they've even thought it through. Today on the podcast, I'm breaking down the exact objection-busting process I use on sales calls and in trainings to get people out of that automatic reaction and into a real decision. Listen in and discover: Why objections are almost always a safety response, not a logical one The 3 types of trust every buyer needs before they'll say yes The 2 questions I ask that get to the real objection every time Why "I'm going to keep researching on my own" is the most common (and weakest) objection there is How to walk someone from "maybe" to "yes" without ever feeling pushy Here's the thing → you don't overcome objections by being more convincing. You overcome them by helping people see that what they've already been doing hasn't worked, and that they trust your process enough to try something different. Get this right and your sales conversations change completely. Tune in now and start busting objections before they bust your sales. Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show. Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero  Website: https://www.brandonlucero.com

    The 2 Questions That Kill Sales Objections

  2. Aug 18

    Building a Messaging Bridge To Create Demand - Part 3

    Ever feel like you're preaching into the void? You launch your solution, shout about the features… and hear crickets. They're not ignoring you they just can't see why they need it. I used to do the same thing: start at the finish line. Pitch first, connect later. No wonder nobody tuned in. In today's world, people only lean in when you first meet them where they are. Today on the podcast, I'm wrapping up our three-part Building Bridges series with live hot seats from NGM Live. You'll watch me build bridges in real time so your audience sees their pain, feels the tension, and gets excited about your solution. Listen in and discover:  • Why starting at your solution leaves your audience cold  • The simple "bridge" framework I use on every webinar (and beyond)  • Live hot-seat examples across industries coaches, course creators, service pros  • The mindset shift that sparks internal demand before you ever pitch  • How to adapt these bridges for your next launch, email, or video  Ready to connect the dots for your listeners? Tune in now and make every word count. Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show. Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero  Website: https://www.brandonlucero.com

    Building a Messaging Bridge To Create Demand - Part 3

  3. Aug 11

    Building a Messaging Bridge To Create Demand - Part 2

    Ever felt like you're pouring great content into the void and getting crickets in return? That was me until I realized I was skipping the most critical step in marketing: the bridge. Imagine you're driving 40 mph and your car starts shaking. A sign that reads "We fix timing belts" won't make you stop you don't even know that's the problem. But a sign that says, "Car shaking over 40 mph? We'll fix it in 15 minutes"? You'd slam on the brakes and pull in. That mechanic created a bridge from your known problem (shaking car) to the solution you needed (timing belt). Today on the podcast, we unpack how to build that same bridge in your messaging so your audience actually craves your solution before you ever pitch it. Listen in and discover: - Why starting with the solution leaves your audience confused  - How to speak to their real, unwanted experience first  - The four-step bridge formula: problem, mistake, metaphor, solution  - Why perspective-shifting beats endless tutorials every time  - How to plug this bridge into your next launch, webinar, or email  Ready to stop talking at people and start guiding them? Tune in now and learn how to bridge the gap in your marketing. Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show. Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero  Website: https://www.brandonlucero.com

    Building a Messaging Bridge To Create Demand - Part 2

  4. Aug 4

    How To Bridge The Gap From Problem To Solution In Your Messaging

    When I started teaching this four years ago, I'd ask people, "Is your messaging off?" and get blank stares. Nobody knew what messaging even was. They just knew their content wasn't working. So I changed one thing. I started saying: "Is your content filled with great information, but you're not seeing the sales or engagement? There's a reason." Same solution. Completely different response. Because that version met people where they actually were. That's a bridge. The connection that carries someone from their unwanted experience to wanting what you sell. And most entrepreneurs skip it entirely, then wonder why great copy converts like cold oatmeal. Today on the podcast, I'm walking you through how to build one, straight from our NGM Live event stage. Listen in and discover: What "awareness level" really means and why ignoring it kills your ads The exact 5-step bridge you can drop into emails, ads, webinars, and content Why naming the mistake before the solution is what creates the "oh my God, that's me" moment The TED talk vs. encyclopedia distinction that reframes your entire approach Why I never teach anything until the gap is bridged and neither should you If your cost per lead is climbing or your launches are landing softer than they used to, this is the fix. Listen in now, and stick around; parts two and three are live bridge builds you can steal from. Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show. Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero  Website: https://www.brandonlucero.com

    How To Bridge The Gap From Problem To Solution In Your Messaging

  5. Jul 28

    Is AI killing your messaging?

    I'll be honest I didn't want to talk about AI this year. I thought it would steal the human magic from messaging. But after testing it, I've seen its power…and its pitfalls. Back when I started, writing killer copy meant years of mastery. Now, everyone jumps into ChatGPT, types "write my Facebook ad," and wonders why their content flops. They skip the learning curve and miss the deeper connection. Today on the podcast, I'm unpacking exactly how AI should fit into your messaging process—and why you still need the human element. Listen in and discover: - Why AI alone can't replace your craftsmanship (and where it shines) - The two simple prompts that turn generic ChatGPT output into tailored, powerful copy - How our custom bot nails thought reversals and webinar titles 80–90% accurate vs. 50% from vanilla AI - The golden combo: your expertise + AI speed = faster, deeper results - How to grab my free mini-training to perfect thought reversals in ChatGPT Ready to make AI work for you, not against you? Check out Content Lab, the AI system trained on proven viral hook frameworks for coaches, thought leaders, and course creators. Grab your spot at https://learn.brandonlucero.com/content-lab-offer and start turning your teachings into content that actually gets seen. Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show. Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero  Website: https://www.brandonlucero.com

    Is AI killing your messaging?

  6. Jul 21

    Are you pitching solutions too soon?

    Have you ever blasted out a perfect product pitch… only to hear crickets? I've been there. When I first taught messaging, I'd ask, "Want to fix your messaging?" Their response? Blank stares. Because they didn't even know messaging was the problem.  They knew their content wasn't landing. They knew they were getting zero engagement. So I shifted to talking about that frustration instead and everything changed.  Today on the podcast… I'm breaking down why talking solutions before problems misses the mark, and how to flip your communication whether you're chatting with customers, kids, or your spouse.  Listen in and discover:  • Why solution-first messaging falls flat  • How to spot the real problems hiding in plain sight  • The 3-step framework: meet emotional state, validate, then explore wants  • A simple "problems → actions → beliefs" worksheet to nail your copy  • How this approach transforms marketing, parenting, and team talks  Ready to stop selling what you want to sell and start solving what they actually need? Tune in now and learn to meet your audience where they really are.  Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show. Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero  Website: https://www.brandonlucero.com

    Are you pitching solutions too soon?

  7. Jul 14

    3 Things that are saving course creators in 2026

    Have you felt your industry flip upside-down overnight? Pricing, launches, even the way people buy courses it's been a whirlwind. I've seen more change in the past few months than in years prior. And if you're stuck wondering how to not just survive, but actually grow right now, I've got you. I spent eight months experimenting, tweaking offers, and refining messaging until I stumbled on three powerful shifts that turned uncertainty into massive growth for us. Today on the podcast, I'm breaking down those three moves step-by-step and showing you exactly how to apply them in your business. Listen in and discover: • Why niching down to one specific problem outperforms broad, "big picture" messaging  • How the old course model is dying and what the new membership + AI hybrid looks like  • The AI trick that infuses your IP into a service people can't resist  • The secret psychology of hooks, open loops, and retention that platforms reward  • Real-world results like hitting an 18% webinar conversion with these shifts  If you've noticed plateaus, slipping sales, or just that "old playbook" isn't working anymore, this episode is for you. Tune in now, and if you get a win, I'd love an iTunes review to celebrate with you! Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show. Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero  Website: https://www.brandonlucero.com

    3 Things that are saving course creators in 2026

  8. Jul 7

    Why Your Audience Isn't Buying (And the One Language Shift That Fixes It)

    Ever wish your audience felt like you were reading their mind? You spend hours crafting ads, emails, and posts and sometimes it just falls flat. But when you use hyper-specific, self-identifying language, they stop scrolling and think: "OMG, that's me!" Think about a doctor who pinpoints your exact symptoms before you say a word. You'd chase them down for the treatment, right? That's the power of diagnosing in your marketing: making people self-diagnose so they trust you and chase your solution. Today on the podcast I'm unpacking the art of diagnosing: how to nail relevancy, build trust, and never over-teach or overwhelm your audience. Discover: • What diagnosing and self-identifying language actually mean and why it transforms your copy  • How the doctor analogy shows you build trust in your ability (and theirs) to solve the problem  • The three types of trust you need: ability, their own confidence, and human-to-human rapport  • How to craft titles and hooks that speak directly to your ideal client's exact scenario  • Where to sprinkle diagnosing from ads and emails to webinars and sales pages for maximum engagement  If people aren't bing­ing your webinars, ghosting your emails, or just not converting, this episode is your fix. Listen in now and start creating content that makes them feel seen, heard, and ready to buy. Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show. Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero  Website: https://www.brandonlucero.com

    Why Your Audience Isn't Buying (And the One Language Shift That Fixes It)
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About

You're about to experience the new way to thrive in business, entrepreneurship, and life by leaning into who you are, what you love, and standing up for what you want to create. This is where we go against the grain, say "NO" to outdated society norms, and we say "YES" to change in order to create a happier, more fulfilled world. Welcome to the New Generation Entrepreneur Podcast, hosted by Brandon Lucero. Like what you hear? Subscribe to the show!

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