The New Generation Entrepreneur Podcast

Brandon Lucero
  • 5.0 (202)
  • Entrepreneurship
  • Updated Weekly

You're about to experience the new way to thrive in business, entrepreneurship, and life by leaning into who you are, what you love, and standing up for what you want to create. This is where we go against the grain, say "NO" to outdated society norms, and we say "YES" to change in order to create a happier, more fulfilled world. Welcome to the New Generation Entrepreneur Podcast, hosted by Brandon Lucero. Like what you hear? Subscribe to the show!

  1. 2d ago

    Is AI killing your messaging?

    I'll be honest I didn't want to talk about AI this year. I thought it would steal the human magic from messaging. But after testing it, I've seen its power…and its pitfalls. Back when I started, writing killer copy meant years of mastery. Now, everyone jumps into ChatGPT, types "write my Facebook ad," and wonders why their content flops. They skip the learning curve and miss the deeper connection. Today on the podcast, I'm unpacking exactly how AI should fit into your messaging process—and why you still need the human element. Listen in and discover: - Why AI alone can't replace your craftsmanship (and where it shines) - The two simple prompts that turn generic ChatGPT output into tailored, powerful copy - How our custom bot nails thought reversals and webinar titles 80–90% accurate vs. 50% from vanilla AI - The golden combo: your expertise + AI speed = faster, deeper results - How to grab my free mini-training to perfect thought reversals in ChatGPT Ready to make AI work for you, not against you? Check out Content Lab, the AI system trained on proven viral hook frameworks for coaches, thought leaders, and course creators. Grab your spot at https://learn.brandonlucero.com/content-lab-offer and start turning your teachings into content that actually gets seen. Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show. Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero  Website: https://www.brandonlucero.com

    Is AI killing your messaging?

  2. Jul 21

    Are you pitching solutions too soon?

    Have you ever blasted out a perfect product pitch… only to hear crickets? I've been there. When I first taught messaging, I'd ask, "Want to fix your messaging?" Their response? Blank stares. Because they didn't even know messaging was the problem.  They knew their content wasn't landing. They knew they were getting zero engagement. So I shifted to talking about that frustration instead and everything changed.  Today on the podcast… I'm breaking down why talking solutions before problems misses the mark, and how to flip your communication whether you're chatting with customers, kids, or your spouse.  Listen in and discover:  • Why solution-first messaging falls flat  • How to spot the real problems hiding in plain sight  • The 3-step framework: meet emotional state, validate, then explore wants  • A simple "problems → actions → beliefs" worksheet to nail your copy  • How this approach transforms marketing, parenting, and team talks  Ready to stop selling what you want to sell and start solving what they actually need? Tune in now and learn to meet your audience where they really are.  Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show. Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero  Website: https://www.brandonlucero.com

    Are you pitching solutions too soon?

  3. Jul 14

    3 Things that are saving course creators in 2026

    Have you felt your industry flip upside-down overnight? Pricing, launches, even the way people buy courses it's been a whirlwind. I've seen more change in the past few months than in years prior. And if you're stuck wondering how to not just survive, but actually grow right now, I've got you. I spent eight months experimenting, tweaking offers, and refining messaging until I stumbled on three powerful shifts that turned uncertainty into massive growth for us. Today on the podcast, I'm breaking down those three moves step-by-step and showing you exactly how to apply them in your business. Listen in and discover: • Why niching down to one specific problem outperforms broad, "big picture" messaging  • How the old course model is dying and what the new membership + AI hybrid looks like  • The AI trick that infuses your IP into a service people can't resist  • The secret psychology of hooks, open loops, and retention that platforms reward  • Real-world results like hitting an 18% webinar conversion with these shifts  If you've noticed plateaus, slipping sales, or just that "old playbook" isn't working anymore, this episode is for you. Tune in now, and if you get a win, I'd love an iTunes review to celebrate with you! Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show. Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero  Website: https://www.brandonlucero.com

    3 Things that are saving course creators in 2026

  4. Jul 7

    Why Your Audience Isn't Buying (And the One Language Shift That Fixes It)

    Ever wish your audience felt like you were reading their mind? You spend hours crafting ads, emails, and posts and sometimes it just falls flat. But when you use hyper-specific, self-identifying language, they stop scrolling and think: "OMG, that's me!" Think about a doctor who pinpoints your exact symptoms before you say a word. You'd chase them down for the treatment, right? That's the power of diagnosing in your marketing: making people self-diagnose so they trust you and chase your solution. Today on the podcast I'm unpacking the art of diagnosing: how to nail relevancy, build trust, and never over-teach or overwhelm your audience. Discover: • What diagnosing and self-identifying language actually mean and why it transforms your copy  • How the doctor analogy shows you build trust in your ability (and theirs) to solve the problem  • The three types of trust you need: ability, their own confidence, and human-to-human rapport  • How to craft titles and hooks that speak directly to your ideal client's exact scenario  • Where to sprinkle diagnosing from ads and emails to webinars and sales pages for maximum engagement  If people aren't bing­ing your webinars, ghosting your emails, or just not converting, this episode is your fix. Listen in now and start creating content that makes them feel seen, heard, and ready to buy. Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show. Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero  Website: https://www.brandonlucero.com

    Why Your Audience Isn't Buying (And the One Language Shift That Fixes It)

  5. Jun 30

    Grounded Parenting Blew UP This Week! Here's How

    Ever had a week where everything you touch turns to gold? Last week was that for me. I launched a little parenting side brand to test our AI and suddenly exploded from 50K to 113K followers in seven days. Before my sales funnel was even ready. I watched 1.2 million views roll in, grabbed 1,800 email leads, 9,500 DM contacts, and pulled in $584 on autopilot. Sounds nuts, right? But it wasn't luck. It was a system. Today on the podcast, I'm pulling back the curtain on how I engineered this viral unlock and built a profitable marketing funnel in days (not months). Listen in and discover:  • How to craft polarizing, validating hooks that trigger the algorithm  • The three content pillars (identity, validation, speed) that drove our first 27K followers  • AI shortcuts to create guides, sales pages, and email sequences in hours  • An evergreen funnel blueprint that consistently makes $100–$200 daily  • The "5-word" framework that took a video from zero to 1.2M views  If you've ever wanted to go from zero to viral and actually monetize it, this episode is for you. Ready to replicate this growth? Listen in now and grab your spot on my free private Zoom call this Thursday at 1pm PST no slides, all live. Register at brandonlucero.com/privatezoom Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show. Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero  Website: https://www.brandonlucero.com

    Grounded Parenting Blew UP This Week! Here's How

  6. Jun 23

    Business By Design is open and I'm giving $12k+ of bonuses

    Ever get overwhelmed by all the free trainings, tools, and "next big things" online? I definitely have. Two years ago I signed up for half a dozen "must-have" programs… and never finished any. So this year, I wanted to do something different. No fluff. No 100-page workbooks you'll never open. Today on the podcast, I'm dropping a one-time-a-year free offer: $25,000 worth of mentorship, software, live calls, AI tools and more are yours for free when you enroll in Business By Design through my link. Listen in and discover: • Why "courses" are dead and systems are the future (no more endless videos)  • The 6-week accelerator that turns raw content into viral videos that sell  • How AI-powered bots in Content Lab can create your next viral clip in minutes  • A two-day virtual mastermind to piece it all together (get your questions answered live)  • Our top performing ad strategies that have spent millions and always convert  If you want to thrive in the crazy 2026 market (more competition, AI, content overload), you need mentorship and real systems, not another PDF. Ready to claim your free $25k+ bonus package? Head to brandonlucero.com/BBD or thebestbbdbonuses.com now (it closes in the next 72 hours). Don't miss this one-time event. Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero!  Thank you for supporting the show. Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero Website: https://www.brandonlucero.com

  7. Jun 16

    The Step by Step Plan 7-Figure Entrepreneurs are Using to Grow in 2026 with James Wedmore Part 3

    That idea blew my mind when my friend James Wedmore shared how a crippling lawsuit nearly ended his business… and then forced him to break through fear, build the right container, and jump from $2M to $10M in just one year. Today on the podcast, James and I unpack how you can engineer your own quantum leap no catastrophe required. Listen in and discover:  • Why facing fear exposes what truly matters and ignites unstoppable momentum  • How to build the "infrastructure" that supports massive growth instead of just maintenance  • The shift from playing "not to lose" to playing "to win" (and why it changes everything)  • Which role you must step into next and what to hand off to free your time and energy  • How to leverage AI without losing your unique perspective and authenticity  If you're tired of slow inch-by-inch gains and ready to see what your business is truly capable of, this episode is for you. Tune in now and start your quantum leap. Ready to go further into building a business? Check out this free resource from my mentor and friend James Wedmore: brandonlucero.com/bbd Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show. Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero  Website: https://www.brandonlucero.com

  8. Jun 9

    The Great 'Online Expert' Reset of 2026 - Part 2: What Nobody's Saying

    Ever drown in AI prompts…only to watch your conversions flatline? I felt the same frustration when I first tried AI everything sounded generic, hooks underwhelmed, and my students weren't getting better results. Then I flipped the script. The real winners won't be the ones who outsource their brainpower but those who fuse AI with their own mastery and human insight. Today on the podcast, I'm pulling back the curtain on the three pivots you need to thrive in the age of AI: • Weaving your unique expertise into every AI prompt for one-of-a-kind messaging  • AI analytics hacks to uncover hidden patterns in your own data (and your competitors')  • Simple AI workflows that slash onboarding times and supercharge fulfillment  • Spotting new problems in a shifting market and building offers that resonate  Plus, get a sneak peek at next week's episode with my buddy James Wedmore, where we'll dive into how to quantum-leap your results once you've nailed these foundations. Ready to make AI your ally instead of your shortcut? Ready to go further into building a business? Check out this free resource from my mentor and friend James Wedmore: brandonlucero.com/bbd Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show. Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero  Website: https://www.brandonlucero.com

    The Great 'Online Expert' Reset of 2026 - Part 2: What Nobody's Saying
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About

You're about to experience the new way to thrive in business, entrepreneurship, and life by leaning into who you are, what you love, and standing up for what you want to create. This is where we go against the grain, say "NO" to outdated society norms, and we say "YES" to change in order to create a happier, more fulfilled world. Welcome to the New Generation Entrepreneur Podcast, hosted by Brandon Lucero. Like what you hear? Subscribe to the show!

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