Mastering Social Media for Schools

Andrea Gribble
  • 4.9 (50)
  • How To
  • Updated Weekly

Do you manage social media for a K12 school? Then this podcast is for you! Struggling to find time for social media? Wondering why people won’t engage on your Facebook page? Can’t get content from your staff? Trying to get students to follow your Instagram Stories? These are just some of the big struggles that #SocialSchool4EDU CEO and social media storyteller, Andrea Gribble, digs into on the Mastering Social Media for Schools podcast. In addition to exclusive interviews and step-by-step strategies, each episode is designed to inspire and empower you on your journey to master school social media! This podcast is meant for anyone in K12 education - public schools, private schools, charter schools, online schools, tech/career centers - we serve them all! Grab insight into what’s working in hundreds of schools based on the experience of Andrea and her team. They directly manage more than 90 school districts, and coach/mentor more than 200 other schools. But Andrea didn’t always know what worked. When she started her business in 2014, she wished she had someone helping her answer questions like: What platform should I start with? How important is my school hashtag? Should every school in my district have its own Facebook page? What kind of videos do best? How do I represent everything that is going on in my school when I’m only one person? You’ll discover why thousands of educators follow Andrea’s advice on social media and even have fun while listening. Hit “subscribe” and get ready to master social media for your school!

  1. 6d ago

    From Students to Storytellers: Building a Student Influencer Program That Works with Jeanise Dimitri

    Meet Jeanise Dimitri. She has spent 18 years at Middle Bucks Institute of Technology, and today she’s sharing how a student influencer initiative became one of the most exciting and impactful projects of her career.You’ll hear how Jeanise went from struggling to gather content from staff to receiving more than 70 student applications for a program designed to help tell authentic stories from inside the classroom.Jeanise breaks down the structure behind the initiative, including student applications, interviews, training, Google Classroom communication, and the four ways students can contribute through social media, tours, presentations, and events.This episode will inspire you to think differently about student-created content, staff buy-in, and the power of trusting students to help showcase the real learning happening in your schools. SPECIAL GUEST Jeanise Dimitri Community Engagement and Public Relations Coordinator Middle Bucks Institute of Technology, Pennsylvania Email: jdimitri@mbit.org  Website: https://www.mbit.org/  Facebook: https://www.facebook.com/MiddleBucksInstituteTech  Instagram: https://www.instagram.com/middle_bucks/  X: https://x.com/middlebucks  LinkedIn: https://www.linkedin.com/school/middle-bucks-institute-of-technology/  TikTok: https://www.tiktok.com/@midbuckstech  YouTube: https://www.youtube.com/@middle_bucks  USEFUL INFORMATION Jeanise’s Student Influencer Tool Kit - including the application, promotional posters, interview rubric, student agreement, checklists, and more!Sign up here for our Summer Book Club. We start on Tuesday, June 30, 2026 at 11 am CDT.Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Interested in our membership program? Learn more here: https://socialschool4edu.com/MORE RESOURCES Free Video Training: Learn the simple secrets behind social media for K12 schools! Sign up for our free e-newsletter - click here www.SocialSchool4EDU.com

    42 min

  2. May 18

    Curated Spontaneity: Better School Photos That Feel Real with Andrea Joseph

    Andrea Joseph shares why some of the best school photos happen when you slow down, stay quiet, and let the moment come to you. Her idea of “curated spontaneity” is something every school storyteller will want to try.You’ll hear simple but powerful photography tips to help you capture more authentic images at school, from watching the full frame to finding cleaner backgrounds and better angles.Andrea also gives great advice on how schools can make the most of a professional photo day, including how to plan ahead, work with teachers, and capture the moments that tell your school’s story best.There’s also a really honest side conversation about going out on your own, and it’s one that will definitely resonate if you’ve ever wondered whether your photography or video side work could become something more. SPECIAL GUEST Andrea Joseph Principal Photographer Andrea Joseph Photography, Maryland Email: andrea@andreajoseph.com  Website: https://www.andreajoseph.com  Instagram: https://www.instagram.com/andreajosephphoto/  LinkedIn: https://www.linkedin.com/in/andrea-joseph-80883516/  USEFUL INFORMATION Free download of tips for taking photos in the classroomOrder your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Interested in our membership program? Learn more here: https://socialschool4edu.com/MORE RESOURCES Free Video Training: Learn the simple secrets behind social media for K12 schools! Sign up for our free e-newsletter - click here www.SocialSchool4EDU.com

    30 min

  3. May 11

    School Fundraising Playbook: Gala Tips That Actually Work with Jennifer Bode

    Jennifer Bode breaks down the exact fundraising formulas her small school uses to consistently run a high-impact gala.There’s a simple way to structure your auction (hint: fewer items = better results) that can instantly improve your fundraiser.Stop wasting time on ineffective promotion - learn which social media tactics actually drive attendance and engagement.Walk away with practical, doable ideas to promote your event, involve students, and make your next fundraiser more successful. SPECIAL GUEST Jennifer Bode Mission Advancement Assistant & Communications Arizona Lutheran Academy, Arizona Email: JBode@ALAcoyotes.org  Website: https://ALAcoyotes.org  Facebook: https://www.facebook.com/ArizonaLutheranAcademy  Instagram: https://www.instagram.com/arizonalutheran/  X: https://x.com/ArizonaLutheran  YouTube: https://www.youtube.com/@ArizonaLutheranAcademy    USEFUL INFORMATION Come to our retreat! Only a few spots remain. Register here for the Social Media for Schools Retreat!2026 Game Show Gala Promo video (created in Canva)2026 Game Show Gala recap video (created by a student intern)2024 Boots & Bling recap video (created by a student)Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Interested in our membership program? Learn more here: https://socialschool4edu.com/MORE RESOURCES Free Video Training: Learn the simple secrets behind social media for K12 schools! Sign up for our free e-newsletter - click here www.SocialSchool4EDU.com

    42 min

  4. May 4

    Walking Through Anxiety and Depression Together with Andrea & Bill Gribble

    In this deeply personal episode, Andrea is joined by her husband, Bill Gribble, to share both sides of her journey through anxiety and depression - and his perspective is such an important reminder that loved ones need support and guidance, too.Andrea opens up about what anxiety and depression really felt like behind the scenes, even while life looked “fine” on the outside. It is an honest look at how heavy and confusing mental health struggles can be, especially for high achievers who are used to showing up no matter what.You’ll hear the many things Andrea tried in her fight to feel better - from therapy, faith, journaling, exercise, nutrition, and supplements to ultimately deciding to use medication again.Bill shares practical encouragement for anyone walking alongside a spouse or loved one through anxiety or depression, including the importance of patience, reassurance, and taking care of your own well-being so you can keep showing up for them. Email: andrea@socialschool4edu.com   Connect on LinkedIn: https://www.linkedin.com/in/andreagribble/   Website: www.socialschool4edu.com    Facebook: https://www.facebook.com/socialschool4edu    Instagram: https://www.instagram.com/socialschool4edu/  YouTube: https://www.youtube.com/@SocialSchool4EDU  USEFUL INFORMATION If you or a loved one needs immediate support, call or text the 988 Suicide & Crisis Lifeline.The Cortina Method - Learn more at Kate’s website10 Practical Tips to Avoid Burnout in #SchoolPRYou’re invited to our Social Media for Schools Retreat - Learn more here.Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Interested in our membership program? Learn more here: https://socialschool4edu.com/MORE RESOURCES Free Video Training: Learn the simple secrets behind social media for K12 schools! Sign up for our free e-newsletter - click here www.SocialSchool4EDU.com

    43 min

  5. Apr 27

    NESPRA, Accessibility, and Stronger School PR with Dan O'Brien

    Dan O’Brien shares how NESPRA supports school communicators through professional development, networking, and practical training for today’s school PR challenges.Learn how Worcester Public Schools responded to an OCR accessibility complaint and used the experience to strengthen communication practices across the district.This episode explores why accessibility in school communications matters, from website compliance to inclusive content that better serves families and staff.You’ll also hear how this district of 25,000 students approaches school PR and social media strategy to help Worcester build trust, improve perception, and highlight positive stories every day. SPECIAL GUEST Dan O'Brien Chief Communications Officer of the Worcester Public Schools & President of the New England School Public Relations Association Massachusetts Email: danobrien155@gmail.com  LinkedIn: Dan O’Brien Website: https://worcesterschools.org  Facebook: https://www.facebook.com/worcesterschools  Instagram: https://www.instagram.com/worcesterschools  X: https://x.com/worcesterpublic LinkedIn: https://www.linkedin.com/company/worcester-public-schools/  USEFUL INFORMATION Find out more about the upcoming conference on May 8, 2026 at www.ne-spra.org Click here for the Accessibility Webinar On DemandOrder your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Interested in our membership program? Learn more here: https://socialschool4edu.com/MORE RESOURCES Free Video Training: Learn the simple secrets behind social media for K12 schools! Sign up for our free e-newsletter - click here www.SocialSchool4EDU.com

    42 min

  6. Apr 20

    How to Toot Your Own Horn at Work with Rebecca Malotke-Meslin

    Today’s guest brings such a practical perspective for women in school leadership, especially when it comes to speaking up about your strengths, advocating for your work, and building confidence in a way that feels authentic.If burnout has been creeping in, this episode will really hit home. Rebecca unpacks how unclear roles, weak boundaries, and always saying yes can quietly push high-achievers past their limit.One of the most powerful ideas in this conversation is to treat self-advocacy as a strategic communications plan. You’ll hear how to track your accomplishments, connect them to goals, and share them at the right time.This episode is a great reminder that leadership is not about doing everything yourself. Rebecca shares how setting boundaries, saying no more intentionally, and focusing on what actually moves the work forward can change everything. SPECIAL GUEST Rebecca Malotke-Meslin Leadership Coach & Speaker Pleasantly Aggressive, Illinois Email: pleasantlyaggressive@gmail.com  LinkedIn: https://www.linkedin.com/in/malotke-meslin/   Website: https://www.pleasantlyaggressive.com/  Facebook: https://facebook.com/pleasantlyaggressive  Instagram: https://instagram.com/pleasantlyaggressive  TikTok: https://www.tiktok.com/@pleasantlyaggressive  USEFUL INFORMATION Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Interested in our membership program? Learn more here: https://socialschool4edu.com/MORE RESOURCES Free Video Training: Learn the simple secrets behind social media for K12 schools! Sign up for our free e-newsletter - click here www.SocialSchool4EDU.com

    45 min

  7. Apr 13

    Reels, Relationships, and School PR Growth with Elissa Dickey

    Elissa Dickey shares how she grew Aberdeen Public Schools’ presence from just 36 followers to nearly 2,000 by telling positive stories, building trust across the district, and staying consistent. Her journey is such a good reminder that growth does not happen overnight, but it does happen when you keep showing up.This episode will encourage any one-person school comms shop that feels stretched thin. Elissa talks through how she gathers content from staff, uses simple systems for submissions, and turns everyday school moments into posts families actually care about.Her growth with short-form video is especially worth hearing. Elissa opens up about trying new things, learning what works on Instagram, and seeing stronger results with shorter Reels, trending audio, and branded cover images.You’ll also hear how bringing in a student intern helped expand storytelling in a fresh way. It’s a practical example of how schools can grow their content capacity, empower students, and create more authentic coverage without needing a huge team. SPECIAL GUEST Elissa Dickey Communications and Marketing Director Aberdeen Public School District, South Dakota Email: elissa.dickey@k12.sd.us  Website: https://www.aberdeen.k12.sd.us  Facebook: https://www.facebook.com/AberdeenPublicSchools  Instagram: https://www.instagram.com/aberdeenpublicschools/  USEFUL INFORMATION Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Interested in our membership program? Learn more here: https://socialschool4edu.com/MORE RESOURCES Free Video Training: Learn the simple secrets behind social media for K12 schools! Sign up for our free e-newsletter - click here www.SocialSchool4EDU.com

    42 min

  8. Apr 6

    When Flyers Fail: A Fresh Social Strategy for 4K/K Enrollment with Kari Klebba

    Kari Klebba reveals the moment Milton realized their usual enrollment reminders weren’t landing - and the unexpected shift that changed their results. You’ll hear the simple “event-style” concept they used to make 4K/kindergarten enrollment feel exciting and why it sparked attention well beyond the classroom. Kari breaks down what her community consistently responds to (and what they scroll past), including a few small creative choices that made a big difference. She also shares the tools she uses! Wondering how to pull off kid-focused content without chaos (or complaints)? Kari shares the behind-the-scenes approach that keeps it smooth, repeatable, and parent-friendly. SPECIAL GUEST Kari Klebba Communications, Community Outreach, and Safety Coordinator School District of Milton, Wisconsin Email: klebbak@milton.k12.wi.us  Website: https://www.milton.k12.wi.us  Facebook: https://www.facebook.com/SchDistofMilton  Instagram: https://www.instagram.com/milton_school_district  USEFUL INFORMATION Original 4K Signing Day PostSigning Day Reel from Last Year (most viewed Reel)Cha Cha Slide Reel4K FlyerVanHalen Jump into 4K ReelSaved a Seat Reel4K Orientation Event CoverStatic 4K Orientation Post on FacebookOrder your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Interested in our membership program? Learn more here: https://socialschool4edu.com/MORE RESOURCES Free Video Training: Learn the simple secrets behind social media for K12 schools! Sign up for our free e-newsletter - click here www.SocialSchool4EDU.com

    34 min
See All (321)

Trailer

4.9
out of 5
50 Ratings

About

Do you manage social media for a K12 school? Then this podcast is for you! Struggling to find time for social media? Wondering why people won’t engage on your Facebook page? Can’t get content from your staff? Trying to get students to follow your Instagram Stories? These are just some of the big struggles that #SocialSchool4EDU CEO and social media storyteller, Andrea Gribble, digs into on the Mastering Social Media for Schools podcast. In addition to exclusive interviews and step-by-step strategies, each episode is designed to inspire and empower you on your journey to master school social media! This podcast is meant for anyone in K12 education - public schools, private schools, charter schools, online schools, tech/career centers - we serve them all! Grab insight into what’s working in hundreds of schools based on the experience of Andrea and her team. They directly manage more than 90 school districts, and coach/mentor more than 200 other schools. But Andrea didn’t always know what worked. When she started her business in 2014, she wished she had someone helping her answer questions like: What platform should I start with? How important is my school hashtag? Should every school in my district have its own Facebook page? What kind of videos do best? How do I represent everything that is going on in my school when I’m only one person? You’ll discover why thousands of educators follow Andrea’s advice on social media and even have fun while listening. Hit “subscribe” and get ready to master social media for your school!

Information

You Might Also Like