The Startup CPG Podcast

Startup CPG

The top CPG podcast in the world, highlighting stories from founders, buyer spotlights, highly practical industry insights - all to give you a better chance at success.

  1. 7h ago

    How a Five-Minute Startup CPG Roadshow Meeting Turned Into an Oversubscribed Pre-Seed Round

    In this Founder + Funder episode, host Hannah Dittman sits down with Lindsay Leopold, Founder and CEO of Joy Supply, and Brandon Alster, Founder and Managing Partner of Sling Ventures, to unpack how the two met at a Startup CPG Founders & Funders Roadshow event and went on to close an oversubscribed pre-seed round. Lindsay comes from a culinary background that includes pastry at one of Tom Colicchio’s restaurants, the Martha Stewart Kitchen as a recipe tester and food editor, and product development for Martha Stewart, Home Chef, and Sakara. Joy Supply brings back a crisp oat cookie from her great-grandfather’s family bakery, which he opened in Illinois after emigrating from Sweden in 1908. Brandon’s firm, Sling Ventures, invests in active lifestyle, “food is health,” and offline experience businesses, and Joy Supply is its first investment in the cookie aisle. Hannah, Lindsay, and Brandon dig into what made Joy Supply stand out, how a five-minute roadshow meeting turned into months of relationship-building, what Brandon looks for in diligence, and the fundraising lessons both of them would pass on, from embracing rejection to knowing your investor’s thesis. They also tackle a Slack community case study on what to have ready in a data room. Listen in as they discuss: How Lindsay and Brandon met at a Startup CPG Founders & Funders Roadshow, with cookies in handWhy Brandon looks for the right founder and a category that needs innovationWhy Joy Supply leads with “we’re delicious” before “we’re healthy”Why the cookie aisle can feel crowded yet stale, and what that means for new brandsHow Lindsay funded the first year of R&D and packaging before raising her pre-seedHow a five-minute meeting grew into a coffee, a steady stream of updates, and a close in AugustHow early retailer enthusiasm and consistent updates built Brandon’s convictionWhy fundraising is “a match, not a prize,” and why researching investors mattersWhy Brandon says to embrace rejection and build supporters through regular investor updatesWhat to have ready in a data room, from a monthly P&L to retailer pipeline and unit economics Brands and names mentioned in this episode: Jesse & Ben's SauzRainforest DistributionTate's Bake ShopCentral MarketPalm Tree CrewHiring: Lindsay is looking for a content creator or brand marketer in the New York area to work directly with her on activations and content. Sling Ventures is also always looking to meet talented people in social media, operations, sales, and marketing across its portfolio. Want to connect with buyers, investors, and industry experts in real time?  Join our free Slack community with over 40,000 members. Get access to exclusive events and trade shows where you can meet buyers and investors in person, plus free resources and more. Just text CPG to 833-605-7002 and we’ll get in touch. Episode Links: Lindsay Leopold LinkedIn: www.linkedin.com/in/lindsayleopoldJoy Supply LinkedIn: www.linkedin.com/company/joy-supplyJoy Supply Website: www.joysupply.comJoy Supply Instagram: @getjoysupplyBrandon Alster LinkedIn: www.linkedin.com/in/brandonalsterSling Ventures LinkedIn: www.linkedin.com/company/slingvcSling Ventures Website: www.slingvc.comContact Brandon directly: brandon@slingvc.com  Don’t forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit www.startupcpg.com. Show Links: Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (40K+ members and growing!)Follow @startupcpgVisit host Hannah’s LinkedIn: www.linkedin.com/in/hannah-dittman-011b844bQuestions or comments about the episode? Email podcast@startupcpg.com Episode music by Super Fantastics

  2. 1d ago

    Why Energy Doesn’t Have to Mean Caffeine: Meet OSIA’s Caffeine-Free Energy Drinks

    In this Founder Feature, host Caitlin Bricker sits down with Isabella Hoag, founder and CEO of OSIA, a caffeine-free energy drink made with real fruit, no natural flavors, and a functional blend of ingredients, to talk about building a brand through feedback, bold pivots, and heart. Isabella came from the design world and fell into beverages after a health journey in 2022 sent her reading labels and searching for products without fillers or natural flavors. She started making drinks in her kitchen, then launched OSIA before manufacturing, selling at around 500 pop-up events in eight months and reinvesting what she made after starting with just $50. Her first line was a set of four “mood” beverages, and customer, retailer, and distributor feedback has now led her to a single caffeine-free energy drink and a full rebrand. Caitlin and Isabella dig into why finding a manufacturer for a no-natural-flavors product hasn’t been the obstacle many expect, why OSIA uses juice concentrate, how the functional blend works, what she learned from early pricing and flavor missteps, and how her design background shaped the new can. They also cover the story behind the name OSIA, her pitch to retailers, and why she believes the best advice for any founder is to just put it out there. Listen in as they discuss: How a design background and a 2022 health journey led Isabella to start making drinks in her kitchenHow OSIA launched before manufacturing, with around 500 events in eight months and a $50 startWhy OSIA is moving from four mood beverages to a single caffeine-free energy drinkWhy Isabella says finding a manufacturer for a product with no natural flavors hasn’t been an issueWhy OSIA uses juice concentrate, and how to formulate a drink that tastes real without being overly sweetThe functional blend of rhodiola, L-theanine, magnesium malate, vitamin B6, and taurine, and how Isabella explains the difference between stimulating energy and blocking tirednessWhat retailer, distributor, and customer feedback taught her about pricing, sweetness, and flavor balanceHow the can design drew inspiration from perfume, skincare, and fashion, and why she added callouts and a warm metallic paletteThe story behind the name OSIA and its connection to ambrosia, the nectar of the godsWhy Isabella is raising her first round, and what she tells retailers about in-store tastings Join the OSIA waitlist: Sign up at drinkosia.com for a special gift and perks at launch. Want to connect with buyers, investors, and industry experts in real time?  Join our free Slack community with over 40,000 members. Get access to exclusive events and trade shows where you can meet buyers and investors in person, plus free resources and more. Just text CPG to 833-605-7002 and we’ll get in touch. Episode Links: Isabella Hoag LinkedIn: www.linkedin.com/in/isabellahoagOSIA LinkedIn: www.linkedin.com/company/drinkosiaOSIA Website: drinkosia.comOSIA Instagram: @drinkosiaInvestors interested in OSIA’s first round can contact Isabella directly (reach out to caitlin@startupcpg.com for an intro) Don’t forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit www.startupcpg.com. Show Links: Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (40K+ members and growing!)Follow @startupcpgVisit host Caitlin’s LinkedIn: https://www.linkedin.com/in/caitlinbricker/Questions or comments about the episode? Email podcast@startupcpg.com Episode music by Super Fantastics

  3. 3d ago ·  Bonus

    The Release of Our Foodservice Tracker Tool for CPG Brands

    In this bonus episode of the Startup CPG Podcast, host Daniel Scharff sits down with foodservice sales expert Jenna Cameron, founder of Jenna Cameron Consulting, to walk through Startup CPG’s brand new, free Foodservice Tracker and how early-stage brands can use it to build a smart foodservice strategy. Jenna has spent more than 12 years in foodservice sales, with experience at brands including JUST (formerly Hampton Creek), Alpha Foods, and Wild Earth, and has been consulting full time for about a year. She and Daniel worked together at JUST for about five years, and Jenna helped build the tracker, a first-of-its-kind resource of about 1,500 operators, distributors, and redistributors with contract management, distributor, segment, unit count, and early brand prioritization details, plus LinkedIn profiles for key contacts. Daniel and Jenna break down what’s inside the tracker, who is and isn’t on the list, and how to choose between back of house and front of house opportunities. They also cover how to pitch foodservice buyers, which trade shows are worth your money, how scrappy tactics like campus ambassadors and station takeovers can unlock your first accounts, and the mistakes that waste time and money in this channel. Listen in as they discuss: What’s inside the free Foodservice Tracker, from distributors and contract managers to early brand prioritizationWhy a tracker alone won’t get you into doors, and why focus matters more than hitting every accountWhy a Dot Foods contact told Daniel the list’s 1,500 entries are “the right 1,500” to start withHow to decide between back of house and front of house products, and which distributors fit eachWhich job titles to target, and why calling or texting chefs often beats emailWhy a foodservice pitch should be three to five slides, and why cooking alongside the culinary team beats a long deckWhich trade shows suit early-stage brands, and how a regional distributor win can grow into a national programHow scrappy tactics work, from asking a friend at a corporate office to enlisting campus vegetarian groupsWhy products must be plug and play, hold up in a high-heat oven, and solve a real operator problem like labor, cost, or prep timeHow to run a college station takeover that reaches 200 to 300 students at almost no cost Download the full tracker for free: bit.ly/cpgfoodservicetracker  Want to connect with buyers, investors, and industry experts in real time?  Join our free Slack community with over 40,000 members. Get access to exclusive events and trade shows where you can meet buyers and investors in person, plus free resources and more.  Just text CPG to 833-605-7002 and we’ll get in touch. Episode Links: Jenna Cameron LinkedIn: www.linkedin.com/in/jenna-cameron-a3253732Jenna Cameron Consulting Website: jennacameronconsulting.comJenna Cameron Instagram: @the_jenna_cameronContact Jenna directly: jennacameronconsulting@gmail.com  Don’t forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit www.startupcpg.com. Show Links: Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (40K+ members and growing!)Follow @startupcpgVisit host Daniel’s LinkedIn: https://www.linkedin.com/in/danscharff/Questions or comments about the episode? Email podcast@startupcpg.com Episode music by Super Fantastics

  4. 4d ago

    #272 Retailer Spotlight: Plum Market with Marc Jonna

    In this episode of the Startup CPG Podcast, host Daniel Scharff sits down with Marc Jonna, Co-Founder and President of Plum Market, for a deep dive into the grocer’s founding story, its ethos, how it sources brands, and how emerging brands can get on its radar. Marc is a third-generation grocer who started working in his family’s wine and gourmet store at 14 and left college at 19 to run operations when his father got sick. After the family’s business was acquired by Whole Foods in 1998, Marc worked with John Mackey, joined the leadership team, and later left with his brother Matt to launch Plum Market in 2007 in Bloomfield Hills, Michigan. Today Plum Market operates in Michigan and Florida and has over 40 outlets, including airports, offices, private schools, and the Detroit Pistons Performance Center. Daniel and Marc dig into how the Plum Market name and icon came to be, where Marc sees grocery heading, why Plum carries virtually no private label, how the team helps emerging brands launch, how airport locations work, and what founders should do if they want to get in front of Plum Market’s buyers. Listen in as they discuss: The three-generation grocery story behind Plum Market, from a family wine store to a sale to Whole Foods and a fresh startHow the Plum Market name and plum-and-swish icon were createdWhere Marc sees grocery heading, from preventative health and traceability to shoppers wanting fewer, higher-quality ingredientsWhy Plum Market treats grocery as an experience, with brands as the “true stars”Why Plum carries essentially no private label, outside of food cooked in house from scratch, and why Marc thinks consumers will increasingly want to know who makes their foodHow Plum sources natural, organic, local, and gourmet brands, and why logistics decide whether a startup can get inHow Plum helps emerging brands launch, starting with the “magic wand” merchandising question, and why a win with an independent grocer can create FOMO among larger retailersHow Marc finds new products, from trade shows and travel to competitor stores and founders who DM him directlyWhy airports, offices, and schools are growth channels, and why authorized wholesalers like UNFI and KeHE are essential for airport placementWhere large-format and small-format stores fit into Plum Market’s growth plans Brands and names mentioned in this episode: Hot Girl Pickles - Leah Marcus and Yasaman BakhtiarClean Dough Cookies - Jake BagnallGato Dates  - Gabriella Gains and Tonya ReznikovichLoonen water - Clara Sieg and David Kimmell Miracle Noodle Zingerman's Bell & EvansSnake River Farms Diamond RanchSea Smoke Merchant of VinoTrade Winds  Want to connect with buyers, investors, and industry experts in real time?  Join our free Slack community with over 40,000 members. Get access to exclusive events and trade shows where you can meet buyers and investors in person, plus free resources and more. Just text CPG to 833-605-7002 and we’ll get in touch. Episode Links: Marc Jonna LinkedIn: www.linkedin.com/in/marc-jonna-3a9b4649Plum Market LinkedIn: www.linkedin.com/company/plummarketPlum Market Website: www.plummarket.comPlum Market Instagram: @plummarketContact Marc directly: marc.jonna@plummarket.com  Don’t forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit www.startupcpg.com. Show Links: Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (40K+ members and growing!)Follow @startupcpgVisit host Daniel’s LinkedIn: https://www.linkedin.com/in/danscharff/Questions or comments about the episode? Email podcast@startupcpg.com Episode music by Super Fantastics

  5. 5d ago

    R&D RADIO: How Water Activity Keeps Shelf-Stable Food Safe, Crunchy, and Fresh

    In this episode of R&D Radio, host Adam Yee sits down with Zachary Cartwright, Principal Food Scientist at AQUALAB by Addium, to break down one of the most important but least understood metrics in food science: water activity. They cover what water activity is, what the numbers mean, how it affects safety, texture, and shelf life, and how brands of any size can start testing for it. Zach holds a PhD in Food Science from Washington State University, where he also serves as adjunct faculty in the School of Food Science. Over the past seven years at AQUALAB, he has worked with thousands of food scientists across low-moisture food categories, and has applied moisture science to pharmaceuticals, cosmetics, cannabis, and even gunpowder and batteries. AQUALAB provides water activity, moisture analysis, and moisture sorption solutions that help food companies improve product quality, stability, shelf life, and food safety. Adam and Zach dig into the 0.6 water activity threshold for microbial growth, critical water activities that cause caking, sogginess, and sticky gummies, the difference between moisture content and water activity, and why packaging, temperature, and humidity matter so much. They also share practical ways for smaller brands to access testing, what to look for in a water activity meter, and how large manufacturers use water activity from incoming ingredients through production. Listen in as they discuss: What water activity really measures: the capacity of water to cause biological, chemical, and physical changes in a productWhy a water activity above 0.6 creates an environment where mold, yeast, and bacteria can growHow critical water activities drive caking and clumping in powders, lost crispness in snacks, and sweating in gummiesHow a water activity test works, from closed-chamber equilibrium to readings in as little as 60 secondsThe difference between moisture content and water activity, and how a moisture sorption isotherm helps predict shelf lifeWhen water activity matters less, like beverages, and where it still plays a role, from condiments to ice cream inclusionsWhy packaging should be decided before shelf life testing, and how sustainable packaging can change water vapor transmission ratesHow brands can access testing through universities, testing labs, or AQUALAB, and why in-house testing is idealWhat to look for in a meter: direct versus indirect sensors and temperature controlWhy clean label and preservative-free trends make water activity more important than everHow large manufacturers test incoming ingredients and every batch, and why smaller brands should “act like a bigger company” Want to connect with buyers, investors, and industry experts in real time?  Join our free Slack community with over 40,000 members. Get access to exclusive events and trade shows where you can meet buyers and investors in person, plus free resources and more. Just text CPG to 833-605-7002 and we’ll get in touch. Episode Links: Zachary Cartwright LinkedIn: www.linkedin.com/in/zachary-cartwrightAQUALAB LinkedIn: www.linkedin.com/company/aqualab-by-addiumAQUALAB Website: www.aqualab.comContact Zachary directly: zachary.cartwright@aqualab.com  Don’t forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit www.startupcpg.com. Show Links: Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (40K+ members and growing!)Follow @startupcpgVisit host Adam's LinkedInQuestions or comments about the episode? Email podcast@startupcpg.com Episode music by Super Fantastics

  6. Oct 24

    Quality of Revenue Beats Growth: Why a Quick Costco Win Can Boom and Bust

    In this Investor Spotlight, host Hannah Dittman sits down with Moira O’Connell, Vice President at Astō Consumer Partners, to unpack what late-stage consumer investors look for in a brand, how founders can tell whether an investor is the right fit, and what early-stage brands can learn from companies that have already scaled. Moira started her career in investment banking at Bank of America’s financial sponsors group before moving to the growth fund at L Catterton, where she worked across food, beverage, beauty, fitness, and consumer tech. She joined Astō during its first fundraise, drawn to the operator mindset of its founding partners, whose operating careers include Sweet Leaf Tea, Deep Eddy Vodka, and SkinnyPop. Astō is wholly focused on CPG and typically backs profitable brands above $40 million in sales through minority investments of $25 million to $75 million. Hannah and Moira dig into what “late-stage growth” means, the profile of a sweet spot company, and case studies including Clean Skin Club, Bloom Nutrition, and Starface. They also cover primary versus secondary capital, what it takes to grow from $1 million to $25 million and beyond, why alignment on valuation and growth levers saves everyone time, and how to find an investor who truly plays in your lane. Listen in as they discuss: How Astō’s late-stage approach sits between growth equity and private equity, with minority stakes and $25M to $75M checksHow the operating backgrounds of Astō’s partners shape the way they support foundersWhy brands with proven product-market fit still need a partner to manage execution riskWhat Clean Skin Club and Bloom Nutrition show about customer loyalty and growth levers like retail and new categoriesWhy Astō’s board members work alongside management on hiring, budgets, and channel strategyPrimary versus secondary capital, and why letting founders take some chips off the table can help them focusWhat it takes to get from $1 million to $25 million: nail the product, nail the messaging, and make a pivotal early hireWhy quality of revenue matters more than growth for its own sake, using Costco as an exampleWhy aligning on valuation and growth levers early saves founders and investors timeHow to find the right investor: study portfolios and check sizes, reach out on LinkedIn, and use resources like fractional CFO firms Want to connect with buyers, investors, and industry experts in real time?  Join our free Slack community with over 40,000 members. Get access to exclusive events and trade shows where you can meet buyers and investors in person, plus free resources and more. Just text CPG to 833-605-7002 and we’ll get in touch. Episode Links: Moira O’Connell LinkedIn: www.linkedin.com/in/moira-o-connellAstō Consumer Partners LinkedIn: www.linkedin.com/company/ast%C5%8D-consumer-partnersAstō Consumer Partners Website: www.Astoconsumer.com  Contact Moira directly: MRO@astoconsumer.com Don’t forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit www.startupcpg.com. Show Links: Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (40K+ members and growing!)Follow @startupcpgVisit host Hannah’s LinkedIn: www.linkedin.com/in/hannah-dittman-011b844bQuestions or comments about the episode? Email podcast@startupcpg.com Episode music by Super Fantastics

  7. Oct 23

    Scaling an Asian Medicine Brand into Whole Foods Market and Walmart

    In this Founder Feature, host Caitlin Bricker sits down with Kai Lim and David Yu, co-founders of Reprise Health, a modern gummy brand making Eastern herbal wellness accessible and approachable, to talk about how they built a brand that now spans natural and conventional retail. Kai and David met in business school and bonded over the same childhood memory: grandmothers on two continents feeding them bitter herbal teas and soups. Kai grew up in Singapore, studied accounting and finance, and started his career at Boston Consulting Group. David studied math at UCLA, then spent his 20s abroad, including six years in Johannesburg managing international supply chains for hospitals and schools. After visiting Chinatown herb shops in New York and San Francisco, they noticed curious younger shoppers leaving empty-handed, and Reprise was born. Caitlin, Kai, and David dig into why gummies were the right format, how their formulas were developed with certified herbalists and a fifth-generation Taiwanese herbal medicine company, how every batch is lab tested three times, and what it took to pass Whole Foods’ quality and legal review. They also cover the strategy behind launching into Walmart with travel-size packs, growing from about 200 to over 2,000 doors in 12 months, and the founders agreement and weekly retrospective they use to keep their co-founder relationship strong. Listen in as they discuss: How grandmothers on two continents and a trip to Chinatown herb shops sparked the idea for RepriseWhy Reprise is a story of rediscovery, not family recipes passed downWhy gummies make ancient herbs approachable, with over 70% of customers having never tried ginseng beforeHow formulas were developed with herbalists and a family company in Tainan, Taiwan that has made herbal medicine since 1892How every batch is lab tested three times, with up to 70% of raw herbs rejected before extractionWhat it took to pass a five-month quality and legal review at Whole FoodsHow Reprise climbed to top-three rankings in sleep, turmeric, and menopause gummies at Whole Foods CaliforniaWhy a Whole Foods launch proved quality, and why Walmart tests the brand’s mission of accessWhy Reprise chose a 10-gummy travel pack for Walmart to make trial easyThe founders agreement, quarterly reviews, and Friday retrospectives that act as “resentment prevention devices” Want to connect with buyers, investors, and industry experts in real time? Join our free Slack community with over 40,000 members. Get access to exclusive events and trade shows where you can meet buyers and investors in person, plus free resources and more. Just text CPG to 833-605-7002 and we’ll get in touch. Episode Links: Kai Lim LinkedIn: www.linkedin.com/in/kai-lim-repriseDavid Yu LinkedIn: www.linkedin.com/in/davidsyuReprise Health LinkedIn: www.linkedin.com/company/reprise-healthReprise Health Website: www.reprisehealth.comReprise Health Instagram: @reprisehealthDon’t forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com. Show Links: Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (40K+ members and growing!)Follow @startupcpgVisit host Caitlin’s LinkedIn: https://www.linkedin.com/in/caitlinbricker/Questions or comments about the episode? Email podcast@startupcpg.com Episode music by Super Fantastics

  8. Oct 20

    #271: Inside Scoop on Founders & Formulators Speed Dating

    In this episode of the Startup CPG Podcast, host Daniel Scharff sits down with Megan Castellon of Syren Spreads, Andrew Kuzera of Ono, and food scientist Andrew Firestone of Firestone Consulting Group to give an inside look at Startup CPG’s first-ever Founders & Formulators event, where brands could get unlimited product feedback and find their ideal formulator match. Megan is Co-Founder and CEO of Syren Spreads, makers of Skinglow, a chocolate hazelnut spread built around Tremella and a blend of botanicals. Andrew Kuzera is the founder of Ono, a better-for-you protein soda with 12 grams of protein per can. Andrew Firestone is a food scientist with a background at the University of Wisconsin-Madison, TreeHouse Foods, and Comet, where he worked on upcycled fiber technology. He launched Firestone Consulting Group to give smaller founders flexible access to food science expertise. The group walks through how the event worked, from 70 brand pitches at the mic to formulators raising paddles auction-style, and what each guest got out of it: honest taste and texture feedback, new packaging and shelf life insights, a new food science vocabulary, supplier and co-manufacturer introductions, and in one case a brand-new formulator partnership. They also share practical tips on filtering feedback, choosing the right formulator, and preparing for a future event. Listen in as they discuss: Why Daniel created Founders & Formulators after watching brands spend years on products that weren’t ready for retailHow the event worked, from 70 brand pitches at the mic to formulators raising paddles for the briefs they could help withWhy food scientists give the honest taste and texture feedback that friends, family, and strangers won’tHow feedback on oxidation and light exposure has Syren Spreads considering a lighter botanical load and foil sachet packagingHow Andrew Kuzera went from self-formulating with AI tools to finding the language for what was off in his protein sodaWhy supplier certificates of analysis for the “same” ingredient can differ, and how sourcing affects cost of goodsHow formulators broker co-manufacturer and supplier relationships, not just recipesWhat independent formulators get out of the event, from leads to meeting clients face to faceHow to evaluate feedback from multiple formulators: check their past projects, trust the vibe, and go with your gutHow to prepare: review the formulator list, reach out on LinkedIn ahead of time, bring samples and a certificate of analysis, and exchange phone numbers Thank you to our Founders & Formulators sponsors:pure caf Applied Food Sciences (AFS) (makers of PurCaf®, a green coffee caffeine)FlavorSum  (flavor solutions)Marine Biologics (makers of SeaTex, a clean label seaweed ingredient) Browse the free Product Developer Database:Startup CPG’s database of hundreds of formulators and product development agencies is free on startupcpg.com under the Resources page. Product developers can use the submit button to be listed. Interested in sponsoring a future Founders & Formulators event?Email partnerships@startupcpg.com  Want to connect with buyers, investors, and industry experts in real time?  Join our free Slack community with over 40,000 members. Get access to exclusive events and trade shows where you can meet buyers and investors in person, plus free resources and more.  Just text CPG to 833-605-7002 and we’ll get in touch. Episode Links: Megan Castellon LinkedIn: www.linkedin.com/in/megan-castellon-943530174Syren Spreads LinkedIn: www.linkedin.com/company/syren-spreads-llc/homeSyren Spreads Website: www.syrenspreads.coSyren Spreads Instagram: @syrenspreadsAndrew Firestone LinkedIn: www.linkedin.com/in/andrew-firestone-a84699192Firestone Consulting Group LinkedIn: www.linkedin.com/company/firestone-food-beverage-consulting/homeFirestone Consulting Group Website: www.firestoneconsultinggroup.comContact Andrew Firestone directly: andrew@firestoneconsultinggroup.com Andrew Kuzera LinkedIn: www.linkedin.com/in/andrew-kuzeraOno Website: www.drinkono.comOno Instagram: @drink.onoDon’t forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit www.startupcpg.com. Show Links: Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (40K+ members and growing!)Follow @startupcpgVisit host Daniel’s LinkedIn: https://www.linkedin.com/in/danscharff/Questions or comments about the episode? Email podcast@startupcpg.com Episode music by Super Fantastics

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out of 5
639 Ratings

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The top CPG podcast in the world, highlighting stories from founders, buyer spotlights, highly practical industry insights - all to give you a better chance at success.

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