7 episodes

WGSN is the world's leading trend authority. We define what’s next so you can make smarter decisions today. Our global trend forecasters and data scientists obsessively decode the future to provide the authoritative view on tomorrow.

In this podcast we discuss the changing world and how the design industries will need to adapt. Each episode focusses on a single market, topic or trend as we unpack what businesses and individuals need to do to navigate the fast-changing world around us.

Create Tomorrow, The WGSN Podcast WGSN

    • Design
    • 5.0, 8 Ratings

WGSN is the world's leading trend authority. We define what’s next so you can make smarter decisions today. Our global trend forecasters and data scientists obsessively decode the future to provide the authoritative view on tomorrow.

In this podcast we discuss the changing world and how the design industries will need to adapt. Each episode focusses on a single market, topic or trend as we unpack what businesses and individuals need to do to navigate the fast-changing world around us.

    Global Strategies for a Local World

    Global Strategies for a Local World

    Localism was emerging as a key trend before the pandemic, featuring in the Future Consumer 2022 Forecast, the Retail Forecast and the Shopper Forecast as well. It's a shift which has only accelerated through the pandemic period as lockdowns meant that we got to know our neighbours and shop from local stores as we weren't as able to travel.

    This episode we explore how the localism trend is emerging around the world and how different markets are at different stages of recovery from the lockdown.

    • 41 min
    Prioritising Diversity & Inclusion in Business

    Prioritising Diversity & Inclusion in Business

    WGSN Managing Director Carla Buzasi is joined by Amiyra Perkins who as well as being one of the directors of WGSN's Mindset consulting business, also leads the Equality Vision team within the business.

    In an honest and personal exchange the pair speak about the Black Lives Matter movement and why, in the year of the pandemic, it is forcing us all to reassess how we think about diversity and inclusion and more importantly, what we're going to do about it.

    • 22 min
    The Optimism Episode

    The Optimism Episode

    The events of the past six months have created a tremendous amount of anxiety, however, we are now seeing an opportunity to refocus on the positive experiences that we have had during lockdown and can continue to do so when we emerge from this crisis.

    While this is not to make light of the devastating and tragic losses that many of us are experiencing right now, this break from life as normal is providing an opportunity for us to create a better, more optimistic future for our businesses and consumers.

    • 29 min
    Feed Drop - Progress Through Creativity | Bozoma Saint John

    Feed Drop - Progress Through Creativity | Bozoma Saint John

    In light of the protests and demonstrations against police brutality and social injustice that we have seen across America and around the world this week, we are taking the opportunity to highlight an episode of a podcast published by our sister brand Cannes Lions.

    Last week their host Simon Cook had a frank and open conversation with Endeavor CMO Bozoma Saint John, which had such a clear and powerful message about racial inclusion and diversity, that we wanted to share that with you today.

    • 45 min
    The New Attitudes Towards Food & Drink

    The New Attitudes Towards Food & Drink

    How we eat has changed tremendously over the first half of this year, as enforced lockdowns have led to increased food stockpiling and most of the world eating all of their meals at home. This is leading to new attitudes towards food.

    Today we explore the shifts that are taking place in the food & drink sector and and what will be the winning strategies for success in a post-coronavirus world.

    • 19 min
    The Home Sanctuary: Driving Design Trends in a Post-Coronavirus World

    The Home Sanctuary: Driving Design Trends in a Post-Coronavirus World

    This episode explores what the shift to the home will mean for broader design trends in the wake of the coronavirus pandemic. As people continue to spend more time at home, businesses will have to create a sense of the stability and security to convince them to come back out into the world. The WGSN team dives into some of the key strategies that businesses will need to adopt to tap into the home consumer.

    • 20 min

Customer Reviews

5.0 out of 5
8 Ratings

8 Ratings

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