The European Startup Show Anita Moorthy
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- Business
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To inspire technology entrepreneurs in Europe with stories and practical strategies from other successful entrepreneurs.
If you are a CEO, founder, or work in sales or marketing, and your company is based in Europe or is looking to expand into Europe, then this podcast is for you.
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From Music to Mission: Annu Nieminen on reimagining impact measurement
[2:15] From Classical Music to Tech Startup
Annu discusses her transition from a classical musician to founding a technology company, highlighting the unexpected path from arts to entrepreneurship.[12:25] Understanding the Upright Project's Impact Model
A deeper dive into how the Upright Project measures the net impact of companies, using tangible examples to illustrate their methodology.[23:05] Brand Building in the Sustainability Space
Annu shares her thoughts on the intricacies of brand building within the sustainability industry and how it differs from other sectors.[29:52] The Decision to Operate as a For-Profit Initiative
Annu explains the rationale behind choosing a for-profit model for the Upright Project, emphasizing the need for practical impact over academic pursuits..[35:49] Personal Insights: Books, Cities, and Productivity Tips
Rapid-fire round with Annu, uncovering personal preferences and sources of inspiration.Links
The Upright Project
Book recommendation: The Non-violent communication -
From Operator to VC Scout; Biggest Mistakes Founders Make in Marketing with Maya Moufarek.
2:16 - Path from operator to angel investor to Atomico scout
19:09 - Advice on early stage marketing
Marketing focus by stage of growthHow do you balance performance marketing and brand/organic marketing?How do you balance the marketing for end-users vs decision makers?Common mistakes 80% of founders make - working as siloed teams
Resource for angel investing
Ventures TogetherAlma AngelsSeae Ventures
Book recommendation:
On Identity by Amin Maalouf -
How One Startup Built a Multi-million Euro Business with No Code Solutions - Guerson Meyer, co-founder of Sophiq Properties
Guerson Meyer, Co-Founder & Technology Officer of Sophiq Properties, a PropTech company talks about how he uses no-code solutions at Sophiq Properties to locate, evaluate and validate properties in real-time, adapting to the needs of each investment. In 2023 alone, they will complete 16 operations totalling 30 million euros. Hear in detail what no-code tools he used to build his core business.
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On Usage-based Pricing and How to Run a Successful Design Partner Program with Griffin Parry, co-founder m3ter
Why all SaaS companies should implement usage-based pricing andHow to run a successful design partner program with your customers to build your early MVP
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Zero to $11m Series A with Digitail.io - Practical Advice on ICP, PMF, Fundraising and Building Culture.
[1:49] - Why not having domain expertise can sometimes help entrepreneurs[5:45] - Defining your ICP[8:31] - Determining your MVP[13:06] - Funding your seed and lessons learnt from raising too early.[22:48] - GTM[30:11] - Building a team and culture; it starts first with language.[40:20] - Culture first hiring tipsLinks
Company: Digitail.io
Guest: Sebastian Gabor
Book link: Never Split the difference, Chris Voss -
From Serial Entrepreneur to Angel Investor to CIO of Estonia: Taavi Kotka Shares his Entrepreneurial Insights
[2:16] - 20 years and starting a company in Estonia
[5:08] - Angel investing and what to look for?
[10:01] - First CIO of Estonia
[16:59] - Koos - what is it and why is it important
[29:04] - Advice for other entrepreneurs
[31:35] - ChatGPT and the future
[33:09] - HK Unicorn squad and
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Koos
Sponsors:
Chargebee
E-residency
Customer Reviews
A great resource for European founders
If you’re starting a business or growing a new one, Anita’s show is an excellent resource. While her focus is European startups, I’ve found there is a lot of value here for those of us from other markets. The show covers a lot of ground - both topics and guests. I appreciate the thoughtful curation - I’m alway learning something new.
Check it out - worth a listen.
Love this show!
Love hearing the founder stories Anita features on her podcast and especially love how she gives newer startups a voice to share their (equally as) inspirational and powerful stories!
Excellent
This is a great source of information on venture capital and the startup sector in Europe. Something totally new each week!