71 episodes

We spend each month focusing in on one marketing method - maybe email or SEO or Google Ads or Facebook Ads.

In our weekly episodes, we go deep into a different area of the marketing method we’re focused on, with a guest selected because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about.

That means for the whole month you’re getting ideas about ONE THING, and you can focus your optimisation time along with us on that one marketing method.

- This month = Loyalty Marketing
- Next month = Influencer Marketing

Previous topics you can listen to right now: SEO, Email marketing, Black Friday, Facebook Ads, Marketing Foundations, Content Marketing, Organic Social Media - including Influencer Marketing & Improving Conversion Rates

You can hear a new episode for free every Wednesday.
Each episode lasts about 30-45 minutes and is audio only.

AND at the end of each month we also have a Live Q&A webinar where you get to ask your questions of our guests.
>> Sign up for the next one here: https://keepoptimising.com/webinar/

I look forward to helping you keep optimising your marketing very soon!

Chloe Thomas, host of the show

About our host:
Chloe Thomas has been in marketing for over 15 years, she's the author of multiple best selling books on eCommerce and marketing, and the host of the award-winning UK top 5 marketing podcast, eCommerce MasterPlan.

Join our email list: https://keepoptimising.com/

This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy

Keep Optimising Chloe Thomas

    • Business
    • 5.0 • 11 Ratings

We spend each month focusing in on one marketing method - maybe email or SEO or Google Ads or Facebook Ads.

In our weekly episodes, we go deep into a different area of the marketing method we’re focused on, with a guest selected because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about.

That means for the whole month you’re getting ideas about ONE THING, and you can focus your optimisation time along with us on that one marketing method.

- This month = Loyalty Marketing
- Next month = Influencer Marketing

Previous topics you can listen to right now: SEO, Email marketing, Black Friday, Facebook Ads, Marketing Foundations, Content Marketing, Organic Social Media - including Influencer Marketing & Improving Conversion Rates

You can hear a new episode for free every Wednesday.
Each episode lasts about 30-45 minutes and is audio only.

AND at the end of each month we also have a Live Q&A webinar where you get to ask your questions of our guests.
>> Sign up for the next one here: https://keepoptimising.com/webinar/

I look forward to helping you keep optimising your marketing very soon!

Chloe Thomas, host of the show

About our host:
Chloe Thomas has been in marketing for over 15 years, she's the author of multiple best selling books on eCommerce and marketing, and the host of the award-winning UK top 5 marketing podcast, eCommerce MasterPlan.

Join our email list: https://keepoptimising.com/

This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy

    Loyalty: Building TRUE Customer Loyalty with consumer psychologist Michael R Solomon

    Loyalty: Building TRUE Customer Loyalty with consumer psychologist Michael R Solomon

    Michael is a Professor of Marketing in Haub School of Business at Saint Joseph’s University in Philadelphia, Marketing Consultant and Author of multiple excellent books on consumer behaviour including his latest bestseller “The New Chameleons: How to Connect with Consumers Who Defy Categorization”. We're exploring how to create 'true' loyalty with your customers.
    Get all the links and resources we mention at https://keepoptimising.com/?utm_source=captivateandutm_medium=episodenotes (KeepOptimising.com)
    Episode sponsored by https://www.klaviyo.com/?utm_source=podcastandutm_medium=referralandutm_campaign=masterplan (Klaviyo)


    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy

    • 31 min
    Loyalty: Incentivising your loyal customers to refer new customers with ReferralCandy's Raúl Galera

    Loyalty: Incentivising your loyal customers to refer new customers with ReferralCandy's Raúl Galera

    Raul’s spent the last five years at ReferralCandy helping eCommerce brands turn the loyalty they’ve built with their existing customers into a new customer acquisition channel!
    Loyalty marketing isn’t just about customer retention – there’s also a LOT to be gained from encouraging your loyal customers to bring in new customers… so in this episode, we’re getting into referrals. What a good referral program looks like when you should set one up, and what incentives to use - plus a few more bits and pieces too!
    Get all the links and resources we mention at https://keepoptimising.com/?utm_source=captivateandutm_medium=episodenotes (KeepOptimising.com)
    Episode sponsored by https://www.klaviyo.com/?utm_source=podcastandutm_medium=referralandutm_campaign=masterplan (Klaviyo)


    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy

    • 35 min
    Loyalty: Building a great Loyalty Program with Fiona Stevens from Loyalty Lion

    Loyalty: Building a great Loyalty Program with Fiona Stevens from Loyalty Lion

    As head of marketing at LoyaltyLion, there’s not much Fiona Stevens doesn’t know about how brands are creating successful loyalty programs! So, quite frankly, we couldn’t run our first month on loyalty without getting Fiona on board! Hit play to find out WHY you need a loyalty program, WHAT it can do for you, WHEN you should add it to your marketing mix - and lots of clever ways to make it deliver what you need it to.
    Get all the links and resources we mention at https://keepoptimising.com/?utm_source=captivateandutm_medium=episodenotes (KeepOptimising.com)
    Episode sponsored by https://www.klaviyo.com/?utm_source=podcastandutm_medium=referralandutm_campaign=masterplan (Klaviyo)


    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy

    • 26 min
    Black Friday 2021 - 7 eCommerce Experts Share their Top Tips for Success

    Black Friday 2021 - 7 eCommerce Experts Share their Top Tips for Success

    In this episode, we have everything you need to know to make this year's Black Friday (and whole holiday season!) super successful for your business.
    Our 7 eCommerce experts share powerful advice that's going to help you make this year end on a high for your business, despite all the crazy stuff that's going on right now.
    Our experts include:
    Jessica Totillo Coster from the eCommerce Badassery Podcast
    10,000 Customers' Lucy Bloomfield
    Digital Gearbox's Becky Hopkin
    Jon Tucker from Helpflow
    Matt Edmundson from the eCommerce Podcast
    Host of the Honest eCommerce Podcast Chase Clymer
    AND our host Chloe Thomas shares her advice too
    Expect to listen to this episode twice!
    Get all the links and resources we mention at https://keepoptimising.com/?utm_source=captivateandutm_medium=episodenotes (KeepOptimising.com)
    Episode sponsored by https://www.klaviyo.com/?utm_source=podcastandutm_medium=referralandutm_campaign=masterplan (Klaviyo)


    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy

    • 35 min
    Social Media: Brilliant Content Repurposing Tips with Susan Moeller from Tailwind

    Social Media: Brilliant Content Repurposing Tips with Susan Moeller from Tailwind

    Susan has been helping improve social media marketing for nearly 10 years, with experience across both B2B and B2C channels she’s got plenty of tips to share with us. Not least because right now Susan works at Tailwind – and Tailwind is ALL about making social media marketing easier AND bringing you more results. We get into content repurposing from all sorts of angles! Why? Because it's a technique that will help you improve your social media content AND save your time and energy.
    Get all the links and resources we mention at https://keepoptimising.com/?utm_source=captivateandutm_medium=episodenotes (KeepOptimising.com)


    Episode sponsored by https://www.klaviyo.com/?utm_source=podcastandutm_medium=referralandutm_campaign=masterplan (Klaviyo)


    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy

    • 40 min
    Social Media: Increase Engagement with the Perfect Content Playbook

    Social Media: Increase Engagement with the Perfect Content Playbook

    Katie Wight is the founder of KW Content, a global content and social media marketing agency where for the last 4 years, she’s been focused on supporting purpose-driven brands. Before that she spent 5 years as Content Marketing Manager at various retailers. We're discussing a fool proof process for increasing your organic social media engagement levels (on any social media platform) - it all starts with a killer strategy, and then (of course) there's some optimisation! Lots of tips and practical advice in this episode.
    Get all the links and resources we mention at https://keepoptimising.com/?utm_source=captivateandutm_medium=episodenotes (KeepOptimising.com)
    Episode sponsored by https://www.klaviyo.com/?utm_source=podcastandutm_medium=referralandutm_campaign=masterplan (Klaviyo)


    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy

    • 35 min

Customer Reviews

5.0 out of 5
11 Ratings

11 Ratings

Redsgonegreen ,

Love this podcast!

This is by far my favorite biz podcast to listen to. Full of actionable tips that I can implement right away. Also, Chloe asks such great questions to the guests and then clarifies the answers, so that there is no confusion on the listener’s part.

CJThomas6 ,

Fantastic marketing show

Great show for marketing methods and tactics. Love the guests and monthly focus.

tommye w-c ,

Great

Good podcast with helpful content.

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