Doing It Online : Funnels, Sales & Scaling for Coaches Who Hate Launching

Kate McKibbin
  • 5.0 (81)
  • BUSINESS
  • UPDATED WEEKLY

The Doing It Online podcast is your weekly dose of sales funnel strategies, evergreen automation, and scaling tips for coaches who want to grow without burning out. Hosted by Kate McKibbin—7-figure funnel strategist and founder of Hello Funnels—this show helps you make more sales with less selling. We're talking: profitable sales funnels, email automation that actually converts, creating high-ticket group programs, ditching exhausting launches, and building a coaching business that runs on autopilot. If you want consistent revenue without the burnout, you're in the right place.

  1. 5D AGO

    #283 - Facebook Ads Have Never Been Easier in 2026 (When You Do This)

    What if you could run Facebook ads that get 3x ROAS—and your VA could manage them in 30 minutes a week? I've been running Facebook ads since 2010. And I can tell you: ads have never been easier or more profitable than right now. At the end of last year, our lead magnet ads slowed down. So I tested what Facebook was actually rewarding with the Andromeda changes. The results? 3x ROAS at the most expensive time of year. And a simple weekly system that takes less than 30 minutes to manage. If you've been avoiding Facebook ads because they seem too complicated—this episode is for you. I'm breaking down what changed, why it's working, and the exact weekly checklist we use to run profitable ads without needing an ads expert. Want to learn our exact system? If you're in one of our coaching programs, check the calendar for our live Facebook Ads training. Not a client yet? DM me on Instagram: @hellofunnels and let's chat!

    14 min

  2. JAN 28

    #282 - 3 Ways to Make Your DIY Course Sell Again in 2026

    If you've been trying to sell your DIY course lately and it's feeling harder than ever—you're not imagining it. Over the last 18 months, mid-ticket DIY courses (usually $300-$2000) have been hit the hardest. And it's not because your course is bad. It's because the market has shifted in two major ways: people are more cautious with spending and want certainty before they invest, and AI tools like ChatGPT can now give them personalized plans and instant feedback for free. So your DIY course is being squeezed from both sides. But here's the good news: Your course isn't dead. Its role has just changed. And once you reposition it, you'll start seeing sales again. If you're spending all your time perfecting your webinar or rewriting your sales page and it's still not converting—this episode is for you. In this episode, I'm walking you through three strategies to pivot your DIY course so it sells better than ever in 2026: slice and dice it into a low-ticket gateway offer with upsells, upgrade it to a premium supported experience, or demote it strategically to a supporting role in your business. This isn't about scrapping what you've built. It's about repositioning it so it actually works in today's market. Want to see how DIY courses fit into high-converting funnels now? Grab our free guide: The 3 Funnels We're Using to Sell Our Offers in Our 7-Figure Business Want to chat about your offer? Drop me a DM on Instagram: @hellofunnels

    21 min

  3. JAN 20

    #281 - Your Coaching Business Needs A Business Class

    Did you know that the economy section of an airline is pretty much break-even? They're covering costs, but they're not making real profit on those seats. The actual profit comes from business class and premium economy. Smaller sections. Fewer people. Way more profitable. And there's a huge lesson here for anyone running a coaching or course business in 2026. Because a lot of us are running our businesses like economy-only airlines—serving as many people as possible with razor-thin margins, completely exhausted, and wondering why we're working so hard but barely seeing profit. In this episode, I'm breaking down what the airline industry can teach us about building a more profitable business, why most course creators are stuck in exhausting models, and how adding one premium offer could add $200K or more to your business this year—without burning out. Watch the training: "One Change You Can Make to Add $200K to Your Year" This is your final week to watch it before it comes down. Want to chat about what a premium offer could look like in your business? Drop me a DM on Instagram @hellofunnels

    11 min

  4. JAN 14

    #280 - Amy Porterfield Just Shut Down Her $60M Program—Here's What It Means for Your Course

    Last week, Amy Porterfield made a shocking announcement: she's no longer selling Digital Course Academy—the signature program that's made her $60+ million. And while her announcement focused on evolution and new challenges, I think there's a much bigger story here about what's happening in the online course industry right now. If you have an online course that's not selling the way you thought it would, or you're wondering why the strategies you were taught aren't working anymore—this episode is for you. Because the online course model has fundamentally changed. And most people aren't talking about it honestly. In this episode, I'm breaking down exactly what changed, what's working now, and most importantly, what you should be doing with your course business in 2026. Want help pivoting your course business to what's actually working? Drop me a DM on Instagram: @hellofunnels

    11 min

  5. JAN 6

    #279 - The Marketing Strategies That Worked (And Didn't Work) in 2025 - And What We're Bringing Into 2026

    Let's get real about what actually worked (and what flopped) in 2025. I'm pulling back the curtain on every marketing strategy we tested this year - the good, the bad, and the ugly. Real numbers. Honest ratings. And exactly what we're leaving behind vs. doubling down on in 2026. The market changed this year. The algorithms changed. Buyer behavior changed. And if you're not paying attention and adjusting your strategy, you're going to waste a lot of time and energy on tactics that just aren't working anymore. In this episode, I walk you through 7 different marketing strategies we tested in 2025. You'll hear what worked, what didn't, why things changed throughout the year, and what we're bringing into 2026. No fluff. No theory. Just real data from an actual business. If you're planning your 2026 marketing strategy right now, this episode will save you months of trial and error. Strategies Covered: Best List Building FunnelsLive vs Evergreen WebinarsPaid ChallengesSegmented VIP LaunchesManyChat + Instagram StrategyBest Low-Ticket FunnelsWant to work with me to build your 2026 strategy? DM me on Instagram and let's have a conversation about what this could look like for your business.

    28 min

  6. 12/28/2025

    #278 - End of Year Planning: The 10X Exercise That Changes Everything

    Hey there! I'm Kate from Hello Funnels, and welcome to Part 4—the final episode—of our End of Year Planning Series. If you haven't listened to Parts 1-3 yet, go back and do those first. This exercise builds on everything we've already covered. Today's episode might make you uncomfortable. And honestly, that's kind of the point. I'm walking you through a challenge that's going to stretch you and show you what's actually possible in 2026—even if it feels impossible right now. It's called the 10X Exercise. And it's designed to help you think bigger, notice your resistance, and consider strategies you never would have thought of otherwise. Because here's the truth: when we set achievable-feeling goals, we give ourselves achievable-feeling tasks. But if we want quantum-leap growth, we need to think bigger. And even if you don't hit the 10X, you might still 2X your results. And who doesn't want that? Want help building the plan and the systems to make this happen? DM us @hellofunnels on Instagram. We'd love to support you inside the 100K Club. Thanks for following along with this series. Now go do the work—and let's make 2026 incredible.

    9 min

  7. 12/25/2025

    #277 - The Only 3 Money Metrics You Need to Track in 2026

    Hey there! I'm Kate from Hello Funnels, and welcome to Part 3 of our End of Year Planning Series. If you're either drowning in data or hiding from your numbers completely, this episode is for you. There are two types of business owners: the ones who track everything and get overwhelmed by all the data, and the ones who avoid the numbers entirely because they're confusing or scary. Neither approach is going to get you very far. Today, I'm breaking down the only 3 money metrics you actually need to track in 2026. These are the numbers that will actually help you grow—and make every decision simpler and faster. I'll show you how to set a real revenue goal (not an ego-based one), how to reverse engineer your weekly targets, and how to use these three numbers to know exactly which lever to pull when you're off track. When you know the three money metrics you need to hit each week, you stop guessing and start growing. And you make hitting your revenue goal feel inevitable. Need help figuring out your numbers? DM us @hellofunnels on Instagram. Part 4 drops next—the final episode of the series. Don't miss it!

    10 min

  8. 12/23/2025

    #276 - End of Year Planning: The ONLY 6 Things to Focus On in 2026

    Hey there! I'm Kate from Hello Funnels, and welcome to Part 2 of our End of Year Planning Series. If you've ever been told to "just focus on one thing until you hit a million dollars," you've probably also realized that advice doesn't quite work in today's market. Because the truth is, modern businesses need more than one thing working. But not 100 things. Just six. In this episode, I'm breaking down the 6-Step Scaling System—what you actually need to build in 2026 to scale profitably without spreading yourself too thin or burning out. I'll walk you through how to choose your six based on your Traffic Light Audit from Part 1, whether you should start with your front-end or back-end (it depends on if you have an audience), and the realistic timeline for building this out. Bottom line: The businesses that thrive in 2026 will have both a front-end system that covers ad costs and a back-end system that delivers profit. You can't build them at once—but you can build them both. Want help building your 6-Step Scaling System? This is exactly what we teach inside the 100K Club. DM us @hellofunnels on Instagram to learn more. Part 3 drops next—don't miss it!

    11 min
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About

The Doing It Online podcast is your weekly dose of sales funnel strategies, evergreen automation, and scaling tips for coaches who want to grow without burning out. Hosted by Kate McKibbin—7-figure funnel strategist and founder of Hello Funnels—this show helps you make more sales with less selling. We're talking: profitable sales funnels, email automation that actually converts, creating high-ticket group programs, ditching exhausting launches, and building a coaching business that runs on autopilot. If you want consistent revenue without the burnout, you're in the right place.

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