Strategy Meets Finance

Strategy and Finance
Strategy and Finance
  • 4.8 (23)
  • Investing
  • Updated Weekly

Welcome to Strategy Meets Finance, the podcast for business owners and entrepreneurs who want to start, grow, and run a business that lasts. Most business owners struggle because they treat strategy and finance as separate. But without a clear strategy, your finances won’t support long-term growth. And without strong financial planning, even the best business ideas fall flat. On this show, we bring both sides together—so you can grow your business with confidence, improve cash flow, increase profit, and make better decisions. Hosted by Steve Coughran, a former CFO and founder of Coltivar, each episode shares simple tools, real examples, and practical advice from working with companies of all different sizes. You’ll learn how to set smart goals, fix money leaks, build stronger teams, and create lasting value.

  1. 2d ago

    What Buyers Actually Pay For When They Buy a Business | Ep 250

    Know your numbers, grow your cash flow, and build a business that works for you. Start free with myColtivar.  Two businesses, same revenue, same profit. One sells for three times EBITDA. The other sells for eight times. On a $2 million EBITDA business that gap is $10 million. In this episode Steve breaks down exactly what creates that difference and why sophisticated buyers are not just looking at the size of your earnings but the quality and the risk underneath them. Whether you ever plan to sell or not, understanding this will change how you run your business right now. _______________________________________ Disclaimer: The views expressed here are those of the individual Coltivar Group, LLC (“Coltivar”) personnel quoted and are not the views of Coltivar or its affiliates. Certain information contained in here has been obtained from third-party sources. While taken from sources believed to be reliable, Coltivar has not independently verified such information and makes no representations about the enduring accuracy of the information or its appropriateness for a given situation. This content is provided for informational purposes only, and should not be relied upon as legal, business, investment, or tax advice. You should consult your own advisers as to those matters. References to any securities or digital assets are for illustrative purposes only, and do not constitute an investment recommendation or offer to provide investment advisory services. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendations. The Company is not affiliated with, nor does it receive compensation from, any specific security. Please see https://www.coltivar.com/privacy-policy-and-terms-of-use for additional important information. LinkedIn | YouTube  coltivar.com

  2. Jul 14

    Why Your Pricing Has Nothing to Do With What You Charge | Ep 249

    Know your numbers, grow your cash flow, and build a business that works for you. Start free with myColtivar.  Most business owners set their prices based on what competitors charge, what feels right, or what they think customers will pay. None of those approaches have anything to do with the value your business actually delivers or what your business needs to be financially healthy. In this episode Steve breaks down how pricing actually works, the three most common pricing mistakes he sees, and why getting it right changes everything downstream from margin to cash flow to how fast your business can grow. If you have ever discounted work just to win it, this one is going to sting a little. _______________________________________ Disclaimer: The views expressed here are those of the individual Coltivar Group, LLC (“Coltivar”) personnel quoted and are not the views of Coltivar or its affiliates. Certain information contained in here has been obtained from third-party sources. While taken from sources believed to be reliable, Coltivar has not independently verified such information and makes no representations about the enduring accuracy of the information or its appropriateness for a given situation. This content is provided for informational purposes only, and should not be relied upon as legal, business, investment, or tax advice. You should consult your own advisers as to those matters. References to any securities or digital assets are for illustrative purposes only, and do not constitute an investment recommendation or offer to provide investment advisory services. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendations. The Company is not affiliated with, nor does it receive compensation from, any specific security. Please see https://www.coltivar.com/privacy-policy-and-terms-of-use for additional important information. LinkedIn | YouTube  coltivar.com

  3. Jul 9

    Business Lessons I Had to Learn the Hard Way | Ep 248

    Know your numbers, grow your cash flow, and build a business that works for you. Start free with myColtivar.  Steve started his first business at 16 out of his sister's garage with no money, no financial background, and no idea what he was doing. He made every mistake you can make. In this episode he shares the five lessons that would have saved him millions of dollars and thousands of hours if someone had told him earlier. Not motivational fluff. The real stuff that actually changes how you build and run a business. If you are earlier in your journey or just tired of learning things the expensive way, this is worth your time. _______________________________________ Disclaimer: The views expressed here are those of the individual Coltivar Group, LLC (“Coltivar”) personnel quoted and are not the views of Coltivar or its affiliates. Certain information contained in here has been obtained from third-party sources. While taken from sources believed to be reliable, Coltivar has not independently verified such information and makes no representations about the enduring accuracy of the information or its appropriateness for a given situation. This content is provided for informational purposes only, and should not be relied upon as legal, business, investment, or tax advice. You should consult your own advisers as to those matters. References to any securities or digital assets are for illustrative purposes only, and do not constitute an investment recommendation or offer to provide investment advisory services. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendations. The Company is not affiliated with, nor does it receive compensation from, any specific security. Please see https://www.coltivar.com/privacy-policy-and-terms-of-use for additional important information. LinkedIn | YouTube  coltivar.com

  4. Jul 6

    What Your WIP Schedule Is Trying to Tell You | Ep 247

    How much cash is hiding in your business? See if you qualify for a Free Financial Health Check  Financial Intelligence Toolkit  Most specialty contractors either do not have a WIP schedule or do not treat it with the attention it deserves. And if your WIP is wrong, Steve will tell you straight: your financials are wrong too. In this episode he breaks down exactly what the WIP schedule is tracking, why billings are not the same thing as revenue, and how to use it to catch problems on a job before they become a cash flow crisis. If you run projects and you are not living inside your WIP every week, this one is for you. _______________________________________ Disclaimer: The views expressed here are those of the individual Coltivar Group, LLC (“Coltivar”) personnel quoted and are not the views of Coltivar or its affiliates. Certain information contained in here has been obtained from third-party sources. While taken from sources believed to be reliable, Coltivar has not independently verified such information and makes no representations about the enduring accuracy of the information or its appropriateness for a given situation. This content is provided for informational purposes only, and should not be relied upon as legal, business, investment, or tax advice. You should consult your own advisers as to those matters. References to any securities or digital assets are for illustrative purposes only, and do not constitute an investment recommendation or offer to provide investment advisory services. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendations. The Company is not affiliated with, nor does it receive compensation from, any specific security. Please see https://www.coltivar.com/privacy-policy-and-terms-of-use for additional important information. LinkedIn | YouTube  coltivar.com

  5. Jul 2

    Profitable But No Cash? This Is Why | Ep 246

    How much cash is hiding in your business? See if you qualify for a Free Financial Health Check  Financial Intelligence Toolkit  Revenue is up. The team is celebrating. And the business owner is quietly pulling on the line of credit because cash is constantly tight. In this episode Steve breaks down exactly why profitable businesses run out of cash, what is actually happening between the income statement and the bank account, and the three things you can measure to find where the money is getting trapped. He also walks through a real landscape business he worked with and exactly what they fixed to turn it around. _______________________________________ Disclaimer: The views expressed here are those of the individual Coltivar Group, LLC (“Coltivar”) personnel quoted and are not the views of Coltivar or its affiliates. Certain information contained in here has been obtained from third-party sources. While taken from sources believed to be reliable, Coltivar has not independently verified such information and makes no representations about the enduring accuracy of the information or its appropriateness for a given situation. This content is provided for informational purposes only, and should not be relied upon as legal, business, investment, or tax advice. You should consult your own advisers as to those matters. References to any securities or digital assets are for illustrative purposes only, and do not constitute an investment recommendation or offer to provide investment advisory services. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendations. The Company is not affiliated with, nor does it receive compensation from, any specific security. Please see https://www.coltivar.com/privacy-policy-and-terms-of-use for additional important information. LinkedIn | YouTube  coltivar.com

  6. Jun 29

    Listen to This if You're Using AI to Optimize Your Business | Ep 245

    How much cash is hiding in your business? See if you qualify for a Free Financial Health Check  Financial Intelligence Toolkit  Everyone is talking about AI right now. Which tools to use, how to automate, how to stay ahead. Steve thinks AI is important too. But in this episode he wants to have the conversation almost nobody is having. Not which tools to use, but whether those tools are actually helping or quietly making things worse in your business. If you are using AI to manage your finances, build KPIs, or forecast cash flow, this will change how you do it. _______________________________________ Disclaimer: The views expressed here are those of the individual Coltivar Group, LLC (“Coltivar”) personnel quoted and are not the views of Coltivar or its affiliates. Certain information contained in here has been obtained from third-party sources. While taken from sources believed to be reliable, Coltivar has not independently verified such information and makes no representations about the enduring accuracy of the information or its appropriateness for a given situation. This content is provided for informational purposes only, and should not be relied upon as legal, business, investment, or tax advice. You should consult your own advisers as to those matters. References to any securities or digital assets are for illustrative purposes only, and do not constitute an investment recommendation or offer to provide investment advisory services. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendations. The Company is not affiliated with, nor does it receive compensation from, any specific security. Please see https://www.coltivar.com/privacy-policy-and-terms-of-use for additional important information. LinkedIn | YouTube  coltivar.com

  7. Jun 25

    Why Most Contractors Price to Win Instead of Price to Profit | Ep 244

    How much cash is hiding in your business? See if you qualify for a Free Financial Health Check  Financial Intelligence Toolkit  Winning work and profiting from work are two completely different things. Most contractors are only doing one of them. In this episode Steve breaks down why pricing to be competitive and pricing to actually make money require fundamentally different thinking, where the gap almost always starts, and what to do about it before the next bid goes out the door. _______________________________________ Disclaimer: The views expressed here are those of the individual Coltivar Group, LLC (“Coltivar”) personnel quoted and are not the views of Coltivar or its affiliates. Certain information contained in here has been obtained from third-party sources. While taken from sources believed to be reliable, Coltivar has not independently verified such information and makes no representations about the enduring accuracy of the information or its appropriateness for a given situation. This content is provided for informational purposes only, and should not be relied upon as legal, business, investment, or tax advice. You should consult your own advisers as to those matters. References to any securities or digital assets are for illustrative purposes only, and do not constitute an investment recommendation or offer to provide investment advisory services. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendations. The Company is not affiliated with, nor does it receive compensation from, any specific security. Please see https://www.coltivar.com/privacy-policy-and-terms-of-use for additional important information. LinkedIn | YouTube  coltivar.com

  8. Jun 22

    The #1 Thing I Fix First When a Business Is Struggling | Ep 243

    How much cash is hiding in your business? See if you qualify for a Free Financial Health Check  Financial Intelligence Toolkit  When Steve walks into a struggling business, people expect him to start with leadership, culture, or strategy. He never does. In this episode he walks through the one thing he fixes first in every struggling business, why everything else is pointless without it, and what it actually looks like when a business finally has real financial visibility versus just a stack of reports nobody fully understands. If you are running your business off gut feel and hoping the numbers work out, this one is going to challenge that. _______________________________________ Disclaimer: The views expressed here are those of the individual Coltivar Group, LLC (“Coltivar”) personnel quoted and are not the views of Coltivar or its affiliates. Certain information contained in here has been obtained from third-party sources. While taken from sources believed to be reliable, Coltivar has not independently verified such information and makes no representations about the enduring accuracy of the information or its appropriateness for a given situation. This content is provided for informational purposes only, and should not be relied upon as legal, business, investment, or tax advice. You should consult your own advisers as to those matters. References to any securities or digital assets are for illustrative purposes only, and do not constitute an investment recommendation or offer to provide investment advisory services. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendations. The Company is not affiliated with, nor does it receive compensation from, any specific security. Please see https://www.coltivar.com/privacy-policy-and-terms-of-use for additional important information. LinkedIn | YouTube  coltivar.com

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Welcome to Strategy Meets Finance, the podcast for business owners and entrepreneurs who want to start, grow, and run a business that lasts. Most business owners struggle because they treat strategy and finance as separate. But without a clear strategy, your finances won’t support long-term growth. And without strong financial planning, even the best business ideas fall flat. On this show, we bring both sides together—so you can grow your business with confidence, improve cash flow, increase profit, and make better decisions. Hosted by Steve Coughran, a former CFO and founder of Coltivar, each episode shares simple tools, real examples, and practical advice from working with companies of all different sizes. You’ll learn how to set smart goals, fix money leaks, build stronger teams, and create lasting value.

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