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The Bright Balloon

Sara Meyer

The Bright Balloon is a podcast where Sara Meyer shares bright ideas for your balloon business. We help overwhelmed balloon artists more money, eliminate stress and grow our creative businesses together. Welcome to The Bright Balloon.

  1. Reaching outside of your balloon boundaries

    5D AGO

    Reaching outside of your balloon boundaries

    This was such a fun and inspiring interview. If you've ever felt stuck "just" doing balloons… wondering what's next, how to grow and how to start saying yes to bigger, more creative opportunities… you're going to love this conversation! I'm chatting with Lizeth and Oscar of Mom's Kloset.  They're a husband and wife team based in Atlanta who started with a bag of balloons and have grown into full-scale fabrications and custom builds. I am such a huge fan of these two and what they create; honestly, I was fangirling during this interview.  We recorded live at the International Balloon Convention and we talk about: how they made the transition from balloons into full-on fabrication how they figure things out when they're doing something for the first time what they would actually recommend you start adding to your business if you want to grow outside of balloons.  It's one of those conversations that really pushes you to think bigger, but in a way that still feels doable. And a huge thank you to this month's presenting sponsor, Betallic! In the UGlu Hotline, hear a fun tip about sharing scissors.   Unlock three free bonus episodes!    RESOURCES MENTIONED: Sales Sets Betallic  Havin' A Party Wholesale (save 5% on orders $200+ with code PODCAST) buildwiththeguild.com UGlu by Pro Tapes (save 5% on orders $200+ at Havin' A Party with code PODCAST)  DM @thebrightballoon on Instagram to ask a question or leave advice for the UGlu Hotline! 2026 Bright Balloon Planner  @moms_klosetballoons  - - - - On the Bright Side Apple | Patreon Join the Bright Balloon email list  The Bright Balloon on YouTube

    28 min
  2. How Betallic and Sempertex work together

    APR 14

    How Betallic and Sempertex work together

    This episode is a little bit different, but in a way that I think you're really going to enjoy. If you've ever felt confused about the brands that you're using in your business and wondering what's going on behind the scenes in the industry, you're not alone.  Most of us are just in our own businesses doing the work and not really sure what's happening in the bigger picture. But in this episode, I'm bringing you behind the curtain with Andrea and Barry from Betallic. This was recorded live at the International Balloon Convention, and we talked about the connection between Betallic and Sempertex.  If that's ever confused you, they explain that relationship, plus what's changed in the industry over time and how they're thinking about supporting balloon decorators moving forward. It's a really insightful behind the scenes conversation, and I think it will give you a lot more clarity and confidence in the brands that you're using to run your business.  Episodes this month are sponsored by Betallic! Be sure to check out the Betallic Balloon Club and mark your calendars for IBC in October 2026 in Miami, Florida.   In the UGlu Hotline, hear a great tip for a ceiling installation without helium!   Unlock three free bonus episodes!    RESOURCES MENTIONED: Sales Sets Betallic  Havin' A Party Wholesale (save 5% on orders $200+ with code PODCAST) buildwiththeguild.com UGlu by Pro Tapes (save 5% on orders $200+ at Havin' A Party with code PODCAST)  DM @thebrightballoon on Instagram to ask a question or leave advice for the UGlu Hotline! 2026 Bright Balloon Planner  - - - - On the Bright Side Apple | Patreon Join the Bright Balloon email list  The Bright Balloon on YouTube

    23 min
  3. 412. The decisions to make with a storefront

    APR 7

    412. The decisions to make with a storefront

    If you are someone who has either grown out of your home-based studio, or you don't even have a spot for a home-based studio, this episode is full of tips for you! I am talking with Heidy of Decor by Heidy about opening a brick and mortar store and some of the choices she made along the way that finally got her to her beautiful store located in Florida. She also shares a really smart idea about outsourcing deliveries and how it's helped the installation side of her business, too. And I'm excited that this month kicks off a new sponsorship and a new partnership with Betallic, who chose Heidy as their guest! Betallic is known around the world for high-quality foil and latex balloons, and for supporting the balloon community through education and inspiration.  If you're looking to grow your skills, be sure to check out Betallic Balloon Club, an online community where you can subscribe for monthly classes (including Heidy's!), learn new balloon recipes and connect with balloon artists from all over the world. Plus, mark your calendars for the IBC event happening October 20-22, 2026, in Miami, Florida.   In the UGlu Hotline, hear one listener's tip for finding what colors are comparable across brands.   Unlock three free bonus episodes!    RESOURCES MENTIONED: Sales Sets Betallic  Havin' A Party Wholesale (save 5% on orders $200+ with code PODCAST) buildwiththeguild.com UGlu by Pro Tapes (save 5% on orders $200+ at Havin' A Party with code PODCAST)  DM @thebrightballoon on Instagram to ask a question or leave advice for the UGlu Hotline! 2026 Bright Balloon Planner  @balloonboutiquebyheidy  - - - - On the Bright Side Apple | Patreon Join the Bright Balloon email list  The Bright Balloon on YouTube

    37 min
  4. Making organization contagious

    MAR 31

    Making organization contagious

    In this episode, we are talking about something I both love and deeply struggle with: organization.  If you're a creative entrepreneur, especially in the balloon world, you probably have a space full of color, sizes, bins, tools, samples, etc. (And let's be honest… at least one drawer of shame!)  So I invited Tammy to the show. She is a professional organizer who pivoted from interior design into full time organization. And she's built an entire business helping people get their homes, offices, closets and pantries functioning beautifully. We connected through 17hats, the CRM we both use behind the scenes to run our businesses, and I was excited to have her come on the show to share her knowledge. I wasn't expecting how much balloon and organization services have in common! We're talking about systems, labeling, kids, clutter, inventory, overwhelm, junk drawers, and how organizing one tiny space can actually change your entire workflow.  So if you are like me and you have projects that you know you need to get done before the busy season hits, hopefully this episode gives you some tips and sparks a little bit of motivation to get your balloon space (or just your living space) a little bit more organized.   And thanks once again to this month's presenting sponsor, Tuftex! In the UGlu Hotline, hear one listener's tip for what to bring to site visits.   Unlock three free bonus episodes!    RESOURCES MENTIONED: Sales Sets Havin' A Party Wholesale (save 5% on orders $200+ with code PODCAST) buildwiththeguild.com UGlu by Pro Tapes (save 5% on orders $200+ at Havin' A Party with code PODCAST)  DM @thebrightballoon on Instagram to ask a question or leave advice for the UGlu Hotline! 2026 Bright Balloon Planner  @simpleorganization  - - - - On the Bright Side Apple | Patreon Join the Bright Balloon email list  The Bright Balloon on YouTube

    35 min
5
out of 5
108 Ratings

About

The Bright Balloon is a podcast where Sara Meyer shares bright ideas for your balloon business. We help overwhelmed balloon artists more money, eliminate stress and grow our creative businesses together. Welcome to The Bright Balloon.

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