Note: This conversation is for educational purposes only. Consult qualified legal, financial, and practice management professionals before making operational, branding, or marketing changes. Why do so many aesthetic practices post consistently, invest in professional photography, and chase social media trends, yet see no increase in patient bookings? In this episode, Leslie Tracey sits down with Libby Dysart: social media strategist, brand manager, co-founder of Resculpt Aesthetics in Georgetown, DC, brand architect for Injector Bunny, and member of the Moxie Aesthetics Business Advisory Board. Libby shares her journey from working the front desk and managing medspas in late 2017 to shaping multi-provider brand architectures and international speaking engagements. Libby explains why a practice’s first impression has moved from the reception desk to digital touchpoints, and how to align online brand promises with real-world patient care. She shares her empathetic approach to patient resolution and service recovery, how to build an abundance-driven culture that supports each provider’s identity, and why AI-generated media threatens genuine human connection. Together, Leslie and Libby explore the shift from broad, diluted posting to focused channel strategies, a clear blueprint for practice owners who want to turn social engagement into long-term patient trust and filled chairs. 🎧 Listen on Spotify | Apple Podcasts | YouTube 🔗 Resources & Links 👤 Connect with Our Guest Libby Dysart 📸 Instagram: @socialbylibby 🏥 Practice Website: Resculpt Aesthetics Remember: “Come to the table full. Stop trying to be on every platform under the sun, diluting your message and burning yourself out. Prioritize one or two channels, showcase your real human personality, and build a brand that aligns with who you actually are in clinic.” — Libby Dysart Enjoyed This Episode? If this episode resonated with you, share it with a practice owner, injector, or manager looking to cut through social media noise, protect patient trust, and build an authentic brand. 🎙️ To connect with your host, Leslie Tracey (Founder, Diamond Hands Media | Author | GAIN Business Faculty): 📸 Instagram: @leslietracey_ Disclaimer: The conversation in this episode is for educational purposes only and does not constitute legal, tax, medical, or financial advice. Brand, marketing, and social media strategies, patient-resolution and service-recovery approaches, and team compensation and culture practices vary by practice size, geographic location, and regulatory jurisdiction. Business and brand views reflect the guest’s experience, and individual results are not guaranteed. Practices, brands, and organizations mentioned are included for discussion, not as endorsements. Always consult qualified legal, financial, and practice management professionals before making operational, branding, or marketing changes.
