Diamond Hands Podcast

Leslie Tracey
  • 5.0 (27)
  • ENTREPRENEURSHIP
  • UPDATED BIWEEKLY

Conversations with the founders, executives, and operators shaping the future of medical aesthetics. Hosted by Leslie Tracey, executive brand advisor and author of Be Intentional or Be Irrelevant.

  1. Episode 82: You Are More Than Your Credentials (How Authority Compounds - Part 2)

    6D AGO

    Episode 82: You Are More Than Your Credentials (How Authority Compounds - Part 2)

    Most professionals lead with their credentials—where they trained, how many years they’ve practiced, and the awards they’ve won. While these things establish competence, they don't always translate to authority or answer the deeper question: Why does this work exist, and why are you the one doing it? Following our discussion in Episode 81: Visibility is not the Asset, we dive into why leading with a biography is just a sequence of events, whereas an Origin Story provides the reason that actually moves people.  In the second part of this series, we explore why credentials have become a baseline in medical aesthetics and how to stand out by sharing your conviction. We unpack the "Excavation Before Creation" process used at Diamond Hands Media to uncover the narrative you already possess, the three essential questions your origin story must answer, and why true authenticity is about consistency over time rather than oversharing on the internet.  This one is for the leader who is ready to move beyond just being competent and start building a brand rooted in conviction and authority.  Stay with it.    🎧 Listen On   Spotify | Apple Podcasts | YouTube   Enjoyed This Episode?  If this one made you think differently about your practice, share it with one person who needs to hear it.  And if you want to talk about what your brand is actually signalling, connect with Your Host - Leslie Tracey (Founder, Diamond Hands Media | Author | GAIN Business Faculty)  Via: 📸 Instagram: https://www.instagram.com/leslietracey_/

    12 min
  2. EP 81: Visibility Is Not The Asset

    MAY 8

    EP 81: Visibility Is Not The Asset

    Most leaders are working hard to become more visible, showing up on social media, at conferences, and on the podcast circuit. But visibility is not the asset. The asset, the thing that actually compounds and earns trust, is Narrative Equity: what people believe, repeat, and assign value to after they see you. We get into why medical aesthetics is one of the most crowded expert fields and how to stand out when everyone has credentials. We explore the formula for authority that travels without you having to carry it yourself, the neuroscience behind "narrative transportation," and why your origin story is the foundation of your business architecture. This one is for the leader who is tired of creating media fragments and is ready to build a cohesive brand associated with a thesis. Stay with it. 🎧 Listen On Spotify | Apple Podcasts | YouTube Enjoyed This Episode?If this one made you think differently about your practice, share it with one person who needs tohear it. And if you want to talk about what your brand is actually signalling connect with Your Host - Leslie Tracey (Founder, Diamond Hands Media | Author | GAIN Business Faculty) Via:📸 Instagram: https://www.instagram.com/leslietracey_/

    16 min
  3. EP 80: The Work Is the Brand with Brad & Danielle Mathers (Owners of The Luxe Room & The Lads Room)

    MAY 1

    EP 80: The Work Is the Brand with Brad & Danielle Mathers (Owners of The Luxe Room & The Lads Room)

    Episode 80 - The Work Is the Brand with Brad & Danielle Mathers (Owners of The Luxe Room & The Lads Room) From a single borrowed room on a profit share agreement to an Inc. 5000 company ranked #54 with 5,013% growth. Brad and Danielle Mathers didn't build The Luxe Room by watching what everyone else was doing. They built it by being pathologically focused on the work, the patient experience, the team, the clinical standard, and the operational infrastructure that makes a founder's magic survivable at scale. In this episode we get into what luxury actually means when you strip the word of all its marketing fluff, how you transfer a clinician's genius into a brand that doesn't fall apart when she's not in the room, what the men's aesthetics market is quietly becoming, and what the people who don't make it almost always get wrong. This one is for the practice owner who is still in the room.  Stay with it. 🎧 Listen On Spotify  |  Apple Podcasts  |  YouTube 🔗 Resources & Links 👤 Connect with Our Guests - Brad & Danielle Mathers, RN (BSN), CANS (Owners of The Luxe Room & The Lads Room) 💻 Visit The Luxe Room: https://www.instagram.com/the.luxe.room/ 📸 Follow Brad Mathers on Instagram: https://www.instagram.com/bradmathers_/ 📸 Follow Danielle Mathers on Instagram: https://www.instagram.com/injector.danielle/ Remember - "Great marketing gets them through the door once. Only great work brings them back." Enjoyed This Episode? If this one made you think differently about your practice, share it with one person who needs to hear it. And if you want to talk about what your brand is actually signalling connect with Your Host - Leslie Tracey (Founder, Diamond Hands Media | Author | GAIN Business Faculty) Via: 📸 Instagram: https://www.instagram.com/leslietracey_/

    38 min
  4. EP 79: You Think You're Attracting High-Value Patients. You're Not.

    APR 24

    EP 79: You Think You're Attracting High-Value Patients. You're Not.

    In this solo episode of the Diamond Hands Podcast, Leslie Tracey delivers a reality check to the medical aesthetics industry: your marketing signal might be working against you. Drawing from the "anti-laws" of luxury strategy, Leslie explains why being "approachable" and "affordable" is actually repelling the caliber of patient you want to treat. From the psychology of the "I Am" state to the high-stakes expectations of ultra-high-net-worth individuals, Leslie breaks down the architectural shift required to move from a generic practice to a luxury brand. This episode is a masterclass in declaring your value, creating intentional friction, and ensuring your brand signal is legible to those who value time and excellence over discounts. 🔗 Resources & Links 🌐 Visit Diamond Hands Media: https://www.diamondhandsmedia.com/ 📖 Featured Book: The Luxury Strategy by Jean-Noël Kapferer and Vincent Bastien 📰 Join the Branded Practice Newsletter: https://www.diamondhandsmedia.com/ 📸 Follow Leslie on Instagram: https://www.instagram.com/diamondhandsmedia/ 🤝 Connect with Leslie on LinkedIn: https://www.linkedin.com/in/leslie-tracey/ If you understand brand, story, and distribution, you can build anything in this industry.Subscribe to my newsletter for weekly strategy for aesthetic founders & healthcare CEOs:🔗 https://www.leslietracey.com/Work with my team at Diamond Hands Media:🔗 https://diamondhandsmedia.com(Healthcare video marketing, executive brand strategy, and branded patient journeys for leaders who want to dominate their market.)––– My Book –––Be Intentional or Be Irrelevant🔗 https://a.co/d/fE8DuQoSource paper: https://arxiv.org/html/2510.14223v1

    24 min
  5. EP 78: A Professor Said Quit. She Built One of America's Top Practices Anyway with Dr. Doris Day

    APR 17

    EP 78: A Professor Said Quit. She Built One of America's Top Practices Anyway with Dr. Doris Day

    How do you build a practice that ages as well as your patients' skin? In this episode of the Diamond Hands podcast, Leslie Tracey sits down with Dr. Doris Day—board-certified dermatologist, clinical professor at NYU, and author—to explore the intersection of business, biology, and mindset. From her early days as a medical journalist to building a premier Upper East Side practice, Dr. Day shares how her "authority-first" approach has sustained her career for over 30 years. They dive deep into the importance of holistic patient care, the scientific reality of cellular longevity, and why staying true to your authentic voice is the only way to survive the "Instafame" era. This episode is a masterclass for any practitioner looking to move beyond the "slog" and build a legacy rooted in clinical excellence and human connection. 🔗 Resources & Links 🌐 Visit Dr. Doris Day's Website: https://dorisdaymd.com/ 📸 Follow Dr. Doris Day on Instagram: https://www.instagram.com/drdorisday/ 🤝 Connect with Dr. Doris Day on LinkedIn: https://www.linkedin.com/in/drdorisday/ 📖 Get the Book: Rebooting the Biome on Amazon 📰 Join the Branded Practice Newsletter: https://www.diamondhandsmedia.com/ 📸 Connect with Leslie on Instagram: https://www.instagram.com/diamondhandsmedia/

    45 min
  6. EP 77: HOPE as a Business Model: Profit follows Purpose with Limor Weinberg

    APR 10

    EP 77: HOPE as a Business Model: Profit follows Purpose with Limor Weinberg

    What does it take to go from aesthetician to industry leader? In this episode of the Diamond Hands podcast, Leslie Tracey sits down with Limor Weinberg—top injector and entrepreneur in the aesthetics space—to unpack her journey and the mindset behind her success. From humble beginnings to building a name in medical aesthetics, Limor shares how mentorship, community, and a genuine desire to help others shaped her path. They also explore the realities of growing a business, embracing innovation like AI, and her transition into leadership through her partnership with SkinSpirit. This episode is a reminder that success isn’t linear—it’s built through adaptability, skill, and staying true to your purpose. 🔗 Resources & Links 📸Follow Limor Weinberg on Instagram: https://www.instagram.com/beautie.bae/ 🤝 Connect with Limor Weinberg on LinkedIn: https://www.linkedin.com/in/limor-weinberg-6778ba6/ 📰 Join the Branded Practice Newsletter: https://www.diamondhandsmedia.com/ 📸 Connect with Leslie on Instagram: https://www.instagram.com/diamondhandsmedia/

    47 min
  7. EP 76: Systems Over Hustle: The Key to Scaling Your Practice

    APR 3

    EP 76: Systems Over Hustle: The Key to Scaling Your Practice

    What if your marketing was a living ecosystem rather than just a series of ads? On this episode of the Diamond Hands podcast, host Leslie Tracey sits down with Rick O'Neill, the founder of LTF Digital and a 20-year veteran of the digital marketing world. Rick pulls back the curtain on his journey specializing in medical aesthetics, sharing why the secret to a thriving clinic isn't just a high-spend budget—it’s about hiring for attitude and understanding the deep psychology of patient behavior. The conversation dives into how to stop marketing for your competitors and start creating content that speaks directly to the questions your patients are asking online. They also discuss the launch of Black Belt Digital, a new initiative designed to empower clinic owners to take the wheel of their own marketing, and the Leg Up Foundation, which proves that having a clear mission beyond profit is the ultimate fuel for team energy and business growth . 🔗 Resources & Links 📸 Follow Rick O'Neill on Instagram: https://www.instagram.com/rickoneillfrsa 🤝 Connect with Rick O'Neill on LinkedIn: https://www.linkedin.com/in/looktouchfeel/ 🥋 Explore Black Belt Digital: https://blackbeltdigital.com 📸 Connect with Leslie on Instagram: https://www.instagram.com/leslietracey_

    1h 2m
  8. EP 75: Trust: The True Currency in Aesthetics with Dr. Steven Dayan

    MAR 27

    EP 75: Trust: The True Currency in Aesthetics with Dr. Steven Dayan

    What if beauty was more than just skin deep? On this episode of the Diamond Hands podcast, host Leslie Tracey sits down with Dr. Steven Dayan—a double board-certified facial plastic surgeon and the founder of XOMD. Dr. Dayan opens up about his journey from a challenging childhood to the top of the plastic surgery world. The conversation gets deep into why confidence is the ultimate factor in attraction and how his "mood-ceuticals" concept is changing the game by linking skin health directly to brain health. They also break down the science of beauty as a form of communication for health, the necessity of staying authentic in business, and why a clear mission is the only way to lead an ethical practice. 🔗 Resources & Links💼 Learn more about XOMD: https://www.xomd.com/🤝 Connect with Dr. Steven Dayan on LinkedIn: https://www.linkedin.com/in/steven-dayan📸 Follow Dr. Steven Dayan on Instagram: https://www.instagram.com/drstevendayan/📰 Join the Connect with Leslie on Instagram: https://www.instagram.com/leslietracey_

    43 min
See All (82)

5
out of 5
27 Ratings

About

Conversations with the founders, executives, and operators shaping the future of medical aesthetics. Hosted by Leslie Tracey, executive brand advisor and author of Be Intentional or Be Irrelevant.

Information

  • Creator
    Leslie Tracey
  • Years Active
    2020 - 2026
  • Episodes
    82
  • Rating
    Explicit
  • Copyright
    © Leslie Tracey
  • Show Website
    Diamond Hands Podcast

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