Send us Fan Mail Wine is a “sexy” industry right up until you see what the hours, expectations, and unspoken rules do to the people who make it. We’re joined by three powerhouse voices from very different corners of wine: Jess Clark from Dexter Wines with deep production experience, Imogen Gardner, Public Affairs Director at Treasury Wine Estates, and Jill Boyer from Adelaide University, teaching and shaping the next generation of wine professionals. We talk about the quiet talent drain: why a 50 50 split at the start of wine degrees can later turn into a sharp drop-off in leadership, and why people often leave without making a sound. From harvest and spray season workloads to the “martyr mentality”, we unpack what drives burnout and what actually helps retention: better planning, realistic rostering, clear communication, fair compensation, and workplace psychological safety. We also dig into the “sexy job tax” and how glamour can hide underpayment, overwork, and boundaries that get trampled. Then we go wide on the future of the Australian wine industry: GLP-1 drugs like Ozempic and Mounjaro, changing health trends, and why “drinking less but better” could be an opportunity rather than a threat. Imogen explains how nutritional labelling and kilojoules can build consumer trust, and we explore AI in wine, from vineyard sensing and forecasting to label compliance, plus the risk that AI erodes entry-level training if leaders aren’t intentional. We finish with the practical reality of pregnancy, parental leave, and returning to work in production roles, and why flexible work, cross-skilling, and job design keep knowledge in the business. If you care about sustainable wine careers, better workplace culture, and the long-term health of Australian viticulture and winemaking, hit subscribe, share this with a wine mate, and leave us a review. Follow us on instagram @winewithmegandmel and TikTok! @winewithmegmel
