Strut It: Bold Visibility through Instagram Marketing

Elizabeth Marberry
  • 5.0 (102)
  • MARKETING
  • UPDATED WEEKLY

Instagram is one of the biggest social platforms with over 3 billion monthly active users… So how do you, as an entrepreneur, grow your following, get more clients, and actually get SEEN in the crowded social media space?You need to learn how to leverage Instagram to grow your business—without spending ONE DIME on paid ads— by creating content that resonates with your ideal clients. And I’m here to show you how. Welcome to Strut It, a podcast about creating bold and unapologetic visibility on social media!  I’m Elizabeth Marberry, your host and Instagram Marketing Coach. I help small business owners get SEEN on Instagram and monetize their offers so they can make more money doing their soul-led work.Instagram can be a game changer for small business owners, but you have to have a strategy and show up with confidence to create content that gets you SEEN. Join me each week to learn how to Strut It on Instagram, grow your following, and get more clients. Head to elizabethmarberry.com/freebies to grab your free Monetize Your IG guide where you’ll learn 7 Simple and Proven Ways to *Finally* Make Money On Instagram.

  1. Your Complete 2026 Instagram Strategy: What to Stop, Start & Focus On (Part 4)

    5D AGO

    Your Complete 2026 Instagram Strategy: What to Stop, Start & Focus On (Part 4)

    Send us a text  Instagram does not need to feel chaotic anymore. In this final episode of my 2026 Instagram trends series, I bring everything together. I share a grounded roadmap for building a sustainable Instagram strategy that drives visibility, trust, and sales without burnout. I walk you through what to stop doing, what to focus on instead, and how to create content that actually supports your business goals in 2026.  What You’ll Learn in This Episode  00:00 – Why Instagram feels overwhelming and how to simplify your strategy  01:21 – The leadership lesson that reshaped how I think about connection  04:16 – A recap of the three biggest Instagram shifts happening right now  05:36 – What to stop doing in 2026 if you want sustainable growth  06:06 – Why chasing trends hurts long-term trust and conversions  07:32 – Why every piece of content needs a clear job  08:53 – Why views do not equal sales  10:47 – Why depth beats being everywhere at once  11:44 – Why posting at 80% good enough is a growth strategy  12:43 – The mindset shift that creates real confidence on Instagram  13:38 – Why human-first content wins in an AI-driven world  15:33 – Why community matters more than follower count  17:54 – How social search is changing Instagram marketing  19:52 – Why conversation-based marketing is the future  21:21 – How to use AI without losing your voice  23:12 – Your simple three-month Instagram action plan for 2026  29:17 – Why trust will be the ultimate currency moving forward Resources Mentioned:  HOT REELS VIP WAITLIST Hot Reels Full Program Details Free Close Sales in Your Sleep, DM Automation Guide:  Get your First month FREE of ManyChat Pro.  WORK WITH ELIZABETH MARBERRY Apply for your FREE Instagram Breakthrough Session with Elizabeth Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram Follow Elizabeth Marberry on Instagram, TikTok, Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

    33 min
  2. Turn Instagram Followers Into Paying Clients in 2026 (Part 3)

    JAN 26

    Turn Instagram Followers Into Paying Clients in 2026 (Part 3)

    Send us a text  Getting views does not guarantee sales. I see this every single day. In 2026, trust matters more than ever. In this episode, I break down what actually turns followers into paying clients. I explain the trust recession. I show you the difference between attention and connection.  I teach you the three specific areas where depth drives real revenue.  You’ll Learn: 00:00 – Why attention and sales are two different things 01:20 – Why most content does not connect to a real sales funnel 04:37 – What the trust recession is and how it changes buying behavior 05:36 – Why hype, urgency, and discounts are losing power 07:01 – Why proof and clarity beat promises 08:57 – Why people buy people, not products 09:25 – How little time you have to capture attention 11:15 – Why attention is rented and depth is owned 11:42 – The three areas where depth actually drives sales 12:10 – Why captions convert warm audiences 13:08 – Why carousels are a hidden growth and conversion tool 14:33 – The carousel data most creators are ignoring 15:29 – How to structure carousels for authority and leads 17:17 – Why consistency of perspective builds trust 19:57 – Why your customer journey must be clear 20:48 – How Elizabeth uses content to drive podcast growth 23:09 – How to choose the right call to action for each post 24:27 – Why DM automation is the real conversion engine 24:56 – How ManyChat turns content into leads on autopilot 26:46 – How to use DM automation in feed posts and stories Resources Mentioned HOT REELS VIP WAITLISTHot Reels Full Program DetailsFree Close Sales in Your Sleep, DM Automation Guide: Get your First month FREE of ManyChat Pro.Discover freshly roasted, specialty coffee delivered to your doorstep with Duality CoffeeWORK WITH ELIZABETH MARBERRY Apply for your FREE Instagram Breakthrough Session with Elizabeth Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram Follow Elizabeth Marberry on Instagram, TikTok, Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

    30 min

  3. JAN 19

    How to Stand Out on Instagram Without Burning Out in 2026 (Part 2)

    Send us a text In this episode, we talk about how to stand out without burning out. We cover the shift away from generic content. We explore the rise of story-driven and mission-led marketing. We talk about how to grow your visibility in a way that feels human, sustainable, and aligned with your real life. You will learn why playing the long game matters. You will learn how to use storytelling to stand out in a crowded market. You will learn how to use AI as a strategic partner instead of a replacement. You will learn why personal branding is now non-negotiable. You will also learn how DM automation connects your content to real leads and sales. What You’ll Learn 00:05 – Why consistency with intention beats posting everywhere 06:13 – Why Instagram growth is a long game 09:04 – Why generic content is forgettable 10:02 – Why story-driven content is winning right now 11:27 – How to use storytelling to create connection and trust 19:22 – Why your brand needs a human face in 2026 21:33 – How direct-to-camera content builds authority 22:55 – How mission-led content creates loyalty and community 24:46 – How niching down makes your marketing stronger 13:44 – How to use AI as a strategic thought partner 15:32 – The CRIT framework for better AI results 26:59 – How to use DM automation to connect content to your funnel 28:28 – How ManyChat helps you grow your list on autopilot 27:58 – Why visibility without conversion is a trap 30:52 – The three big takeaways for your 2026 content strategy Resources Mentioned HOT REELS VIP WAITLIST Hot Reels Full Program Details Free Close Sales in Your Sleep, DM Automation Guide:  Get your First month FREE of ManyChat Pro.  Learn the CRIT framework that takes you into the top 1% of AI users WORK WITH ELIZABETH MARBERRY Apply for your FREE Instagram Breakthrough Session with Elizabeth Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram Follow Elizabeth Marberry on Instagram, TikTok, Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

    33 min
  4. Instagram Marketing Trends & Predictions for 2026 (Part 1): Why Instagram Feels Harder Right Now

    JAN 12

    Instagram Marketing Trends & Predictions for 2026 (Part 1): Why Instagram Feels Harder Right Now

    Send us a text Instagram feels harder than it used to. Your views might be down. Your reach might feel inconsistent. Your content might feel like it is disappearing into the void. This is not your fault. In this Strut It episode, I kick off a four part series on Instagram Marketing Trends and Predictions for 2026. I break down what is actually happening on the platform using real data from two massive studies that analyzed more than 44 million posts and nearly 2 million accounts. You will learn why reach is down, why competition is up, and why this shift is secretly the best opportunity small businesses have had in years. What You’ll Learn  00:00 – Why Instagram feels harder right now  03:02 – What two major studies reveal about reach, Reels, and competition  08:10 – Why more content means less average reach  09:27 – How the algorithm has shifted toward recommendations and DMs  12:21 – Why small accounts are growing faster than big ones  16:06 – What resonance over reach really means for your business  17:01 – Why views and income are not the same thing  15:09 – How I grew my business by 300 percent with lower average views  20:11 – Why niche content now beats broad content  20:41 – How shareable content wins in 2026  24:00 – Why community matters more than ever  24:56 – Why Reels still matter and how to think about them differently  25:51 – The three strategic takeaways you need to focus on this year  Resources Mentioned Join the Hot Reels VIP Waitlist: Free Guide: Monetize Your IG Guide: WORK WITH ELIZABETH MARBERRY Apply for your FREE Instagram Breakthrough Session with Elizabeth Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram Follow Elizabeth Marberry on Instagram, TikTok, Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

    31 min
  5. Why Your Marketing Strategy Needs a Rethink in 2026 (Beyond the Funnel) with Becca Pountney

    JAN 5

    Why Your Marketing Strategy Needs a Rethink in 2026 (Beyond the Funnel) with Becca Pountney

    Send us a text Marketing in 2026 looks nothing like it did even a few years ago. The traditional funnel assumes people move in a straight line from awareness to purchase. That assumption no longer holds. In this Strut It episode, I sit down with internationally known marketing consultant, speaker, and educator Becca Pountney. Becca works primarily in the wedding industry, but her strategies apply to every business and every niche. We unpack why attention is harder to earn, why trust is harder to build, and why customers now take multiple paths before buying. Becca introduces her Marketing Theme Park concept and walks through her S.C.R.E.A.M. framework, a practical way to rethink visibility, pricing, experience, and conversion in today’s landscape. What You’ll Learn [00:00] Why the traditional marketing funnel is outdated [01:32] How the marketing theme park reflects modern buying behavior [02:28] What it actually means to stand out in a crowded market [04:44] Why transparent pricing builds trust faster [07:05] How word-of-mouth still cuts through digital noise [08:59] Why experience now drives conversions [09:29] How to capture attention in a short attention economy [21:46] Why customers need multiple ways to buy from you Key Takeaways Visibility alone no longer convertsDifferentiation matters more than perfectionClear pricing builds confidenceSmall experience upgrades create big impactAttention is earned in secondsSimplicity increases salesCustomers choose their own buying pathGuest Bio Becca Pountney is an internationally recognized marketing consultant, speaker, and educator. She is the UK’s leading wedding industry marketing expert and the host of the award-winning podcast Wedding Pros Who Are Ready to Grow. Her work helps business owners simplify marketing, increase visibility, and build sustainable growth in a noisy digital world. Links and Resources Get Tickets for Wedding Pros Live in London or Ireland in March of 2026!Follow Becca Pountney on InstagramBecca’s Podcast: Wedding Pros Who Are Ready to GrowWORK WITH ELIZABETH MARBERRY Apply for your FREE Instagram Breakthrough Session with Elizabeth Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram Follow Elizabeth Marberry on Instagram, TikTok, Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

    48 min
  6. 5 Business Lessons I Wish I'd Known Sooner (From My 300% Growth Year)

    12/29/2025

    5 Business Lessons I Wish I'd Known Sooner (From My 300% Growth Year)

    Send us a text As 2025 comes to a close, I pause to reflect on what this year truly taught me about business, visibility, and growth. Instead of another strategy-heavy episode, I share five unexpected lessons that reshaped how I think about success, consistency, and confidence as a business owner and leader. These lessons did not come from viral moments or overnight wins. They came from staying in the game, planting seeds, and learning how trust, safety, and clarity compound over time. My hope is that this episode helps you feel steadier, more grounded, and clearer about what deserves your energy moving into 2026 and beyond. This episode is an invitation to put the yardstick behind you and recognize how far you have already come. What You’ll Learn [00:00] Why this episode is a reflection, not a strategy lesson [02:32] Putting the yardstick behind you and measuring real growth [04:55] Lesson one: Why trust outperformed virality in my business [09:14] How Instagram stories became my strongest conversion tool [11:36] Lesson two: The work I resisted most expanded my future [15:42] How the podcast created growth I could not predict [17:31] Lesson three: Why safety matters more than hustle [21:49] Lesson four: How visibility grows when you stop performing [26:02] Lesson five: Why consistency is about staying the course [29:18] Final encouragement for anyone feeling behind or tired Key Takeaways Trust builds businesses faster than chasing attention.Long-term consistency creates compounding visibility.Resistance often signals meaningful growth ahead.Safety supports sustainable success better than hustle.Authenticity outperforms perfection in visibility.Growth happens beneath the surface before it becomes visible.WORK WITH ELIZABETH MARBERRY Apply for your FREE Instagram Breakthrough Session with Elizabeth Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram Follow Elizabeth Marberry on Instagram, TikTok, Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

    32 min
  7. $30K with Under 1K Followers: Kelly Leardon’s Secret to Scaling with Systems, Not Stress

    12/22/2025

    $30K with Under 1K Followers: Kelly Leardon’s Secret to Scaling with Systems, Not Stress

    Send us a text Have you ever finished a full workday feeling exhausted but unsure what you actually accomplished? In this episode of Strut It, I sit down with Kelly Leardon, certified Director of Operations and founder of Walk Like Warriors. We talk about why traditional time management systems fail entrepreneurs and what actually works instead. Kelly breaks down her signature approach to theming your week, building rhythms that support focus, and reducing the mental load that keeps business owners stuck in constant busy mode. We also dive into how she generated over $30,000 from a single launch using Instagram Stories with fewer than 1,000 followers. What You’ll Learn [00:00] Why feeling busy does not mean you are productive  [00:27] Kelly’s approach to theming your week  [02:01] Why entrepreneurs struggle with traditional time management systems  [06:21] Why decision fatigue drains your energy and momentum  [07:15] The real cost of task switching and constant notifications  [13:24] Why theme days work better than task batching  [15:16] Kelly’s play, rest, and work philosophy  [25:54] How Kelly sold over $30,000 with a small Instagram following  [27:17] Why Instagram Stories build trust faster than posts  [29:40] A simple Monday through Friday Instagram Stories selling framework  [33:25] Why you do not need a large following to make sales  [36:05] The importance of clear calls to action  [38:51] Kelly’s final advice on designing a business you actually want This Week’s Challenge Choose one theme day for the upcoming week. Commit to it fully. Notice how your focus, energy, and clarity shift when you stop task switching and work in rhythm. Then share one takeaway from this episode in your Instagram Stories and tag Elizabeth and Kelly. Guest Bio: If you’ve got a brilliant brain but 47 tabs open - Kelly’s your girl. She's a business coach and strategist who teaches overwhelmed entrepreneurs how to manage their time and turn their chaos into calm with simple, no-fluff systems that stick. Kelly's superpower? Turning “hot-mess energy” into laser-focused action with simple, proven strategies for the ambitious-but-exhausted business owner. Links and Resources Learn about the Success Squad with Kelly HERE Join the VIP Success Squad Waitlist HEREIf you want {FREE!} daily business coaching Monday-Friday in Instagram Stories, click here If you love {FREE!} tools, trainiWORK WITH ELIZABETH MARBERRY Apply for your FREE Instagram Breakthrough Session with Elizabeth Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram Follow Elizabeth Marberry on Instagram, TikTok, Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

    44 min
  8. 5 Instagram Growth Hacks For Your 2026 Marketing Strategy

    12/15/2025

    5 Instagram Growth Hacks For Your 2026 Marketing Strategy

    Send us a text If your Instagram growth feels stuck or you are posting without a clear direction, this episode gives you clarity fast. I break down the five Instagram growth hacks that are helping small business owners grow their accounts, tighten their messaging, and get more eyes on their work. Each strategy is simple. Each strategy is doable. Each strategy is relevant to your 2026 plan. I also share how these principles work inside Hot Reels, my high-touch content lab for business owners who want clarity, confidence, and a repeatable system that drives real results. What You’ll Learn [00:00] Why your Instagram growth feels stalled  [00:26] Five simple growth strategies that work in 2026  [07:16] Growth hack #1: Target market research  [12:52] Growth hack #2: Narrow your focus  [16:43] Growth hack #3: Trial Reels  [21:19] Growth hack #4: Remixes  [23:38] Growth hack #5: Talking head videos and stories  [25:22] How Hot Reels supports you year-round Key Takeaways Your audience responds when you use their exact words.Clear focus helps the right followers see themselves in your message.Trial Reels remove guesswork and speed up your growth.Remixes help your reach when you add your own perspective.Talking head videos deepen trust and connection fast. Links and Resources Join the Hot Reels waitlist or DM me hot on InstagramRead Dani’s Story: How She Made $100K from Instagram in Under 12 Months (A Hot Reels Success Story)WORK WITH ELIZABETH MARBERRY Apply for your FREE Instagram Breakthrough Session with Elizabeth Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram Follow Elizabeth Marberry on Instagram, TikTok, Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

    27 min
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5
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102 Ratings

About

Instagram is one of the biggest social platforms with over 3 billion monthly active users… So how do you, as an entrepreneur, grow your following, get more clients, and actually get SEEN in the crowded social media space?You need to learn how to leverage Instagram to grow your business—without spending ONE DIME on paid ads— by creating content that resonates with your ideal clients. And I’m here to show you how. Welcome to Strut It, a podcast about creating bold and unapologetic visibility on social media!  I’m Elizabeth Marberry, your host and Instagram Marketing Coach. I help small business owners get SEEN on Instagram and monetize their offers so they can make more money doing their soul-led work.Instagram can be a game changer for small business owners, but you have to have a strategy and show up with confidence to create content that gets you SEEN. Join me each week to learn how to Strut It on Instagram, grow your following, and get more clients. Head to elizabethmarberry.com/freebies to grab your free Monetize Your IG guide where you’ll learn 7 Simple and Proven Ways to *Finally* Make Money On Instagram.

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