Strut It: Bold Visibility through Instagram Marketing

Elizabeth Marberry
  • 5.0 (105)
  • Marketing
  • Weekly

Instagram is one of the biggest social platforms with over 3 billion monthly active users… So how do you, as an entrepreneur, grow your following, get more clients, and actually get SEEN in the crowded social media space?You need to learn how to leverage Instagram to grow your business—without spending ONE DIME on paid ads— by creating content that resonates with your ideal clients. And I’m here to show you how. Welcome to Strut It, a podcast about creating bold and unapologetic visibility on social media!  I’m Elizabeth Marberry, your host and Instagram Marketing Coach. I help small business owners get SEEN on Instagram and monetize their offers so they can make more money doing their soul-led work.Instagram can be a game changer for small business owners, but you have to have a strategy and show up with confidence to create content that gets you SEEN. Join me each week to learn how to Strut It on Instagram, grow your following, and get more clients. Head to elizabethmarberry.com/freebies to grab your free Monetize Your IG guide where you’ll learn 7 Simple and Proven Ways to *Finally* Make Money On Instagram.

  1. 1d ago

    What to Post on Instagram to Grow: Reels, Carousels, and Stories (part 2)

    Send us Fan Mail  Have you ever opened Instagram to post something and immediately started negotiating with yourself? Does this need to be a reel? Would it be better as a carousel? Am I posting enough stories? And when am I supposed to run my actual business? I get it. I run two businesses, I have two kids, and I am not interested in turning every idea into a three-hour content project. But understanding what each format can do for your business makes those decisions so much easier. Today we are talking about reels, carousels, and stories: how they are different, when to use them, and how they can work together to help you get discovered, build connection, and invite people into your offers. INSTAGRAM UPDATE WORTH KNOWING Recorded Monday, October 26th, 2026: Adam Mosseri, CEO of Instagram, announced that Instagram has launched longer videos up to 90 minutes long. You can now watch them on your phone and on the Instagram TV app, which works on smart TVs. Horizontal video is now fully supported, meaning you can turn your phone sideways to watch in landscape just like YouTube. This is a major play by Instagram to compete with YouTube’s market share on TV screens. If you have a podcast with video, a masterclass, or long-form content, this is a new opportunity to repurpose and distribute it on Instagram. That said, reels, carousels, and stories are still 100% where Elizabeth recommends small business owners focus their energy for growth right now. WHAT YOU’LL LEARN IN THIS EPISODE 01:58 Instagram breaking news: longer videos up to 90 minutes now live on Instagram and what it means for small business owners09:14 Start here before choosing a format: what do you want your content to do and who needs to hear it?12:47 Reels: why they still have the highest reach rate for accounts under 50,000 followers and how to use them to get discovered18:33 The “who would my ideal customer send this to?” test and why sharability is a key growth metric22:06 Carousels: why engagement is slightly higher than reels right now, the second-slide second-chance feature, and when to use this format30:48 Stories: why they reach your warmest audience, what the 88% rise in Story replies means, and how to use stories for connection and offers38:17 How one customer question can become a reel, carousel, and Stories post and how to find the right content mix for youLINKS MENTIONED Watch my episode on Social Media Examiner: Making Instagram Reels Easier, Faster & ScalableDMs to Dollars Course Free DM Automation Guide + 1 Month of ManyChat Free DM me the word LEADS on Instagram @elizabethmarberryFree Monetize Your IG GuideHot Reels My 12-month Instagram content labApply for a Complimentary Instagram Breakthrough SessionPart 1 Ep140: 5 Instagram Growth Hacks You’re MissingWORK WITH ELIZABETH MARBERRY Apply for your FREE Instagram Breakthrough Session with ElizabethFree guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on InstagramFollow Elizabeth Marberry on Instagram, TikTok, Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

  2. Oct 26

    5 Instagram Growth Hacks You’re Missing (And How to Fix Them) - Part 1

    Send us Fan Mail If you are a business owner who has been showing up on Instagram, creating content, and wondering when this is actually going to bring you more clients and customers, today’s episode is for you. I am sharing five things I wish I had known when I first started using Instagram for my business, along with some things I am coaching my clients through right now.  WHAT YOU’LL LEARN IN THIS EPISODE Hack 1: Get clear on your offer and who you are helping and why this is the foundation of everything that followsHack 2: Go narrow with your messaging and how specificity is what makes a total stranger stop scrollingHack 3: Know what happens after someone finds you and why most business owners have no answer to this questionHack 4: Give growth time but be willing to take new actions and what the difference looks like in practiceHack 5: Use Instagram to build relationships and how to pitch a collaboration even when you think your account is too smallLINKS MENTIONED DMs to Dollars Course Free DM Automation Guide + 1 Month of ManyChat Free DM me the word LEADS on Instagram @elizabethmarberryFree Monetize Your IG GuideHot Reels My 12-month Instagram content labApply for a Complimentary Instagram Breakthrough SessionWORK WITH ELIZABETH MARBERRY Apply for your FREE Instagram Breakthrough Session with ElizabethFree guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on InstagramFollow Elizabeth Marberry on Instagram, TikTok, Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

  3. Oct 19

    The Instagram-to-LinkedIn Strategy Every Business Owner Should Know with Michelle J Raymond

    Send us Fan Mail I am so excited for today’s conversation because we are talking about something I get asked about all the time: LinkedIn. Specifically, how to take the content you are already creating on Instagram and use it to build visibility and authority on LinkedIn without starting from scratch. My guest today is Michelle J Raymond, a globally recognized B2B LinkedIn strategist, founder of B2B Growth Co, international speaker, and co-author of two books on LinkedIn. She has spent over two decades in B2B sales and built one of the most practical, no-hype LinkedIn podcasts available today. What I love most about Michelle is that she is not going to tell you to abandon Instagram or that LinkedIn is better. She is going to show you how the two platforms work together to build a business that gets found by more of the right people. WHAT YOU’LL LEARN IN THIS EPISODE 04:52 Why LinkedIn is no longer just for corporate job seekers and why small business owners and coaches are leaving serious money on the table by ignoring it10:18 The key difference between Instagram and LinkedIn audiences and why the same person behaves differently on each platform16:35 How to repurpose your best Instagram content for LinkedIn without it feeling recycled or out of place22:47 What the LinkedIn algorithm rewards right now and why it is actually easier to get organic reach on LinkedIn than Instagram in 202629:14 The Power of Two: Michelle’s signature framework for how personal profiles and company pages work together to amplify your LinkedIn results34:58 The biggest mistakes small business owners and coaches make when they try LinkedIn and how to avoid them41:22 Michelle’s practical starting point for anyone who wants to get going on LinkedIn without adding hours to their content calendarABOUT OUR GUEST: Michelle J Raymond Michelle J Raymond is a globally recognised B2B LinkedIn strategist, founder of B2B Growth Co, international speaker, and co-author of two books on LinkedIn strategy: Business Gold and The LinkedIn Branding Book: Power of Two. With over two decades in B2B sales and more than a decade specialising in LinkedIn, Michelle helps businesses and entrepreneurs turn LinkedIn into a trusted, practical channel for growth. She hosts Social Media for B2B Growth, one of the most respected LinkedIn strategy podcasts globally, and is known for practical, no-hype advice that actually works. b2bgrowthco.comMichelle J Raymond on LinkedInSocial Media for B2B Growth PodcastBusiness Gold book and The LinkedIn Branding Book: Power of Two LINKS MENTIONED DMs to Dollars Course Free DM Automation Guide + 1 Month of ManyChat Free DM me the word LEADS on Instagram @elizabethmarberryFree Monetize Your IG GuideHot Reels My 12-month Instagram content labApply for a Complimentary Instagram Breakthrough SessionWORK WITH ELIZABETH MARBERRY Apply for your FREE Instagram Breakthrough Session with ElizabethFree guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on InstagramFollow Elizabeth Marberry on Instagram, TikTok, Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

  4. Oct 12

    How to Find Your Niche as a Multi-Passionate Entrepreneur with Talia Schneiderman

    Send us Fan Mail I am so excited for today’s conversation because it is one of my favorite kinds of episodes to record: a real, honest client success story told by the person who lived it. I am sitting down with Talia Schneiderman, a multi-passionate entrepreneur, Meisner-trained actress and acting teacher turned creative identity mentor, millennial mom of two, and someone who has spent the last 12 months in private mentorship with me building her coaching business from the ground up. And I mean the ground up. When we started working together, Talia did not yet have a clearly defined audience, a signature offer, a way to accept payments, or a finished framework. What she had was the desire to build something real and the willingness to keep going even when it got hard. And it did get hard. Today she is going to share the honest version of that journey. WHAT YOU’LL LEARN IN THIS EPISODE 06:00 How Talia found Elizabeth through a podcast interview and the moment of recognition that made her send the DM11:30 What Talia’s life and business looked like when she first stepped into private mentorship and why she chose to get support before she had it all figured out18:00 What they built in the first 90 days: target market research, her first coaching offer, business systems, and her first paying clients24:30 When things got hard: the self-doubt, comparison, and temptation to pivot that arrived in the middle of the journey31:00 The breadcrumb from a research interview that led Talia back to her Meisner acting background and changed the direction of her entire offer38:00 What Talia’s coaching business looks like today and the offer she has built that finally feels completely like hers44:30 Why Talia says she needed a business mentor and not another business partner and what that distinction made possibleLINKS MENTIONED Talia’s InstagramTalia's websiteApply to work with TaliaDMs to Dollars Course Free DM Automation Guide + 1 Month of ManyChat Free DM me the word LEADS on Instagram @elizabethmarberryFree Monetize Your IG GuideHot Reels My 12-month Instagram content labApply for a Complimentary Instagram Breakthrough SessionWORK WITH ELIZABETH MARBERRY Apply for your FREE Instagram Breakthrough Session with ElizabethFree guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on InstagramFollow Elizabeth Marberry on Instagram, TikTok, Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

  5. Oct 5

    How to Make Money on TikTok: 5 Revenue Streams You’re Probably Missing with Keenya Kelly

    Send us Fan Mail I am sitting down with Keenya Kelly, a video and social media strategist who turned short-form video marketing into a seven-figure business. Keenya has helped over 10,000 entrepreneurs build brands on TikTok and Instagram, she has spoken on stages at Fortune 500 events and entrepreneurial summits, and she is one of the most energetic and knowledgeable people I know when it comes to making real money from short-form video content. Today we are talking specifically about TikTok: what the platform is doing right now in 2026, how small business owners can finally start treating it as a revenue stream instead of just a content channel, and the five ways Keenya sees entrepreneurs leaving money on the table every single week. WHAT YOU'LL LEARN IN THIS EPISODE 04:18 How Keenya turned TikTok into a seven-figure business and what she sees most entrepreneurs getting wrong about the platform09:45 Why TikTok is a discovery engine and Instagram is a nurturing platform and why you need both working together14:32 Revenue stream 1: TikTok Shop and how small business owners are generating passive income directly inside the app20:11 Revenue stream 2: TikTok Live and the underrated power of live selling for coaches, product sellers, and service providers26:44 Revenue stream 3: brand partnerships and creator programs and what you actually need to qualify31:08 Revenue stream 4: driving traffic to your own offers through strategic content and DM automation37:22 Revenue stream 5: repurposing TikTok content across platforms to multiply your reach without multiplying your effortABOUT OUR GUEST: KEENYA KELLY Keenya Kelly is a video and social media strategist, keynote speaker, and the woman who turned short-form video marketing into a seven-figure business. She has helped over 10,000 entrepreneurs build brands on TikTok, Instagram, and beyond, and is known for her high-energy teaching style and practical, results-driven approach. She is a sought-after keynote speaker who has presented to Fortune 500 companies and entrepreneurial summits, and hosts The Download, her weekly newsletter on what is actually turning content into clients and cash. keenyakelly.comKeenya on Instagram @keenyakellyKeenya on TikTok @keenyakellyLINKS MENTIONED DMs to Dollars Course Use code BIRTHDAY at checkout to get $200 off through Sunday, October 4th at 11:59pm MTFree DM Automation Guide + 1 Month of ManyChat Free DM me the word LEADS on Instagram @elizabethmarberryFree Monetize Your IG GuideHot Reels My 12-month Instagram content labApply for a Complimentary Instagram Breakthrough SessionWORK WITH ELIZABETH MARBERRY Apply for your FREE Instagram Breakthrough Session with ElizabethFree guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on InstagramFollow Elizabeth Marberry on Instagram, TikTok, Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

  6. Sep 28

    How to Automate Your Instagram Sales Funnel (Part 3)

    Send us Fan Mail  Are you still telling people to click the link in your bio? Or maybe you are dropping your full URL into your caption? No judgment, but there is a much easier way to share your most important links with your audience. Today I am showing you how I leverage DM automation to turn Instagram comments and interactions into leads and sales. And I have a pretty freaking fabulous birthday surprise waiting for you at the end of today's episode. You are not going to want to miss it. WHAT YOU'LL LEARN IN THIS EPISODE 04:10 What DM automation actually is and why it is one of the most powerful tools in your Instagram marketing system06:59 How keyword automations work in practice and the exact setup Elizabeth uses for her free Instagram visibility jumpstart kit14:19 Why DM automation outperforms "link in bio" and how reducing friction leads directly to more sales18:37 What you can send through DM automation: lead magnets, product links, calendar links, podcast episodes, promo codes, and more23:17 The two funnel types every beginner should know: the simple link funnel and the email collection funnel29:30 Why you do not need thousands of followers or comments for DM automation to work for your business34:39 The birthday gift: introducing DMs to DollarsLINKS MENTIONED DMs to Dollars Course Use code BIRTHDAY at checkout to get $200 off through Sunday, October 4th at 11:59pm MTFree DM Automation Guide + 1 Month of ManyChat Free DM me the word LEADS on Instagram @elizabethmarberryFree Monetize Your IG GuideHot Reels My 12-month Instagram content labApply for a Complimentary Instagram Breakthrough SessionPart 1 Ep134: The Key to Making Money on InstagramPart 2 Ep135: The Instagram Sales Funnel I Used to Build Two Six-Figure Businesses Without Paid AdsWORK WITH ELIZABETH MARBERRY Apply for your FREE Instagram Breakthrough Session with ElizabethFree guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on InstagramFollow Elizabeth Marberry on Instagram, TikTok, Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

  7. Sep 21

    The Instagram Sales Funnel I Used to Build Two Six-Figure Businesses Without Paid Ads (Part 2)

    Send us Fan Mail  Last week I kicked off this two-part series on the key to making money on Instagram by walking you through why most business owners are missing a clear path from their content to their offer. Today I am pulling back the curtain on the exact Instagram sales funnel I have used to build two six-figure businesses without spending a single dollar on paid ads. I am going to show you what this funnel looks like in practice, how to build it for your specific business, and what to do if you already have great content but it is still not converting. WHAT YOU'LL LEARN IN THIS EPISODE 03:14 The exact five-step Instagram sales funnel Elizabeth has used to build two six-figure businesses without paid ads09:28 How to choose the right lead magnet for your business and why most people pick the wrong one15:42 How ManyChat connects your content to your funnel automatically and why it is the most important tool in this system21:07 What to do in the first 48 hours after someone joins your email list and why this window matters more than any other27:33 The three places on Instagram where your offer should live and why most people only use one of them33:19 How to audit your current Instagram marketing in 20 minutes to find exactly where people are falling out of your funnel38:45 The mindset shift that ties the whole system together: you are not posting content, you are running a marketing systemLINKS MENTIONED Hot Reels My 12-month Instagram content lab. DM me the word HOT on Instagram @elizabethmarberryApply for a Complimentary Instagram Breakthrough SessionFree DM Automation Guide + 1 Month of ManyChat Free DM me the word LEADS on Instagram @elizabethmarberryFree Monetize Your IG GuideWORK WITH ELIZABETH MARBERRY Apply for your FREE Instagram Breakthrough Session with ElizabethFree guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on InstagramFollow Elizabeth Marberry on Instagram, TikTok, Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

  8. Sep 14

    The Key to Making Money on Instagram (Part 1)

    Send us Fan Mail I want to talk about something that I think is one of the most misunderstood parts of Instagram marketing for small business owners. People come to me all the time saying: I am posting, I have a great offer, I know my audience, so why is Instagram not making me any money? And what I have found, after coaching hundreds of business owners, is that the answer is almost never what they expect. It is not a better hook. It is not more reels. It is not a new trending audio. It is almost always one of two things: either they do not have a clear path for people to take from their content to their offer, or they have the path but they are not showing people how to walk it. Today I am kicking off a two-part series on the key to actually making money on Instagram. Not just growing followers, not just getting views, but turning your content into consistent revenue. WHAT YOU'LL LEARN IN THIS EPISODE WHAT YOU'LL LEARN IN THIS EPISODE03:22 Why most business owners are missing a clear path from their content to their offer and what that costs them in revenue every single month07:45 What a customer journey actually is and how to map yours from total stranger to paying client13:10 The three types of content every Instagram account needs and why most people are only creating one of them19:38 How to use DM automation to turn your most popular content into an always-on lead generation system25:14 Why your call to action matters more than your hook and the most common CTA mistakes Elizabeth sees29:52 The Instagram profile audit: the five things your profile must do before any content will convert36:07 Your homework: map your own customer journey from first touch to paid offer in five stepsLINKS MENTIONED Hot Reels: My 12-month Instagram content lab. DM me the word HOT on Instagram @elizabethmarberryApply for a Complimentary Instagram Breakthrough SessionFree DM Automation Guide + 1 Month of ManyChat Free DM me the word LEADS on Instagram @elizabethmarberryFree Monetize Your IG GuideWORK WITH ELIZABETH MARBERRY Apply for your FREE Instagram Breakthrough Session with ElizabethFree guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on InstagramFollow Elizabeth Marberry on Instagram, TikTok, Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

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Instagram is one of the biggest social platforms with over 3 billion monthly active users… So how do you, as an entrepreneur, grow your following, get more clients, and actually get SEEN in the crowded social media space?You need to learn how to leverage Instagram to grow your business—without spending ONE DIME on paid ads— by creating content that resonates with your ideal clients. And I’m here to show you how. Welcome to Strut It, a podcast about creating bold and unapologetic visibility on social media!  I’m Elizabeth Marberry, your host and Instagram Marketing Coach. I help small business owners get SEEN on Instagram and monetize their offers so they can make more money doing their soul-led work.Instagram can be a game changer for small business owners, but you have to have a strategy and show up with confidence to create content that gets you SEEN. Join me each week to learn how to Strut It on Instagram, grow your following, and get more clients. Head to elizabethmarberry.com/freebies to grab your free Monetize Your IG guide where you’ll learn 7 Simple and Proven Ways to *Finally* Make Money On Instagram.

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