Strut It: Bold Visibility through Instagram Marketing

Elizabeth Marberry
  • 5.0 (102)
  • Marketing
  • Updated Weekly

Instagram is one of the biggest social platforms with over 3 billion monthly active users… So how do you, as an entrepreneur, grow your following, get more clients, and actually get SEEN in the crowded social media space?You need to learn how to leverage Instagram to grow your business—without spending ONE DIME on paid ads— by creating content that resonates with your ideal clients. And I’m here to show you how. Welcome to Strut It, a podcast about creating bold and unapologetic visibility on social media!  I’m Elizabeth Marberry, your host and Instagram Marketing Coach. I help small business owners get SEEN on Instagram and monetize their offers so they can make more money doing their soul-led work.Instagram can be a game changer for small business owners, but you have to have a strategy and show up with confidence to create content that gets you SEEN. Join me each week to learn how to Strut It on Instagram, grow your following, and get more clients. Head to elizabethmarberry.com/freebies to grab your free Monetize Your IG guide where you’ll learn 7 Simple and Proven Ways to *Finally* Make Money On Instagram.

  1. How I Use AI to Reverse Engineer Viral Hooks (Part 3)

    3d ago

    How I Use AI to Reverse Engineer Viral Hooks (Part 3)

    Send us Fan Mail Today I'm pulling back the curtain on how I'm using AI in my business to reverse engineer viral hook formulas, generate stronger content ideas, and speed up my content creation process without losing personality or authenticity in my marketing. This is part three of our hooks and messaging mini series, and it might just be the most practical episode of the bunch. What You’ll Learn in This Episode: 01:43 Why this hook series has been about so much more than just text on screen 02:07 How I run two businesses simultaneously — The Wedding Dance Coach in Denver and my Instagram marketing brand 04:20 The #1 mistake business owners make when using AI for content creation 05:16 What a Master AI Brand Book is and why building one changes everything about your AI outputs 06:43 The simple strategy I use to reverse engineer viral hook formulas with AI 07:40 How to study Instagram content like a marketer, not a consumer 08:34 Exactly what to say to ChatGPT or Claude when you upload a viral hook screenshot 09:55 How to prompt AI to generate 10 hook variations using your brand voice 11:16 Why AI is your strategic thought partner not your replacement 13:36 Hot Reels client results: from 2,000 to 70,000 followers, and six figures added in revenue 15:20 Next week: Austin Armstrong on AI, marketing, and growing to almost 1 million Instagram followers Links Mentioned: Hot Reels — my 12-month Instagram content lab. DM me the word HOT on @elizabethmarberryFree DM Automation Guide + 1 Month of ManyChat Free — DM me the word LEADS on @elizabethmarberryFree Monetize Your IG GuideThe Wedding Dance CoachPart 1 → Ep117: The Secret to Stronger Instagram HooksPart 2 → Ep118: The 4-Part Hook Formula Behind Viral ReelsWORK WITH ELIZABETH MARBERRY Apply for your FREE Instagram Breakthrough Session with ElizabethFree guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on InstagramFollow Elizabeth Marberry on Instagram, TikTok, Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

    17 min
  2. The 4-Part Hook Formula Behind Viral Reels (Part 2)

    May 25

    The 4-Part Hook Formula Behind Viral Reels (Part 2)

    Send us Fan Mail You already know that strong hooks are one of the biggest things separating content that gets ignored from content that gets watched, shared, and remembered. But today I want to take this a step deeper because most business owners think a hook is only the text at the beginning of a reel. And honestly, that's just one piece of it. There are actually four different places you can hook someone inside of one piece of content. And once you understand this, you'll start seeing viral content completely differently. WHAT YOU'LL LEARN IN THIS EPISODE 01:56 The reel Elizabeth posted that hit 86,000+ views and the content strategy lesson inside it 03:18 Why timely, relatable content outperforms polished educational content (and how to use this in your business) 07:06 Hook #1: The text hook — why specificity beats everything 09:22 Hook #2: The visual hook — why most people process your visuals before they read a single word 10:43 Hook #3: The audio hook — your opening words, tone, pacing, and music choice all count 13:42 Hook #4: The caption top line — the most overlooked hook placement of all four 15:06 How to use all four hooks together to create content that stops the scroll AND drives business results 16:52 Next week: how Elizabeth uses AI to reverse engineer viral hooks Links Mentioned: - Free DM Automation Guide + 1 Month of ManyChat Free:DM me the word LEADS on Instagram @elizabethmarberry - Free Monetize Your IG Guide - Hot Reels (my 12-month Instagram content lab) - Missed Part 1? Ep117: The Secret to Stronger Instagram Hooks WORK WITH ELIZABETH MARBERRY Apply for your FREE Instagram Breakthrough Session with ElizabethFree guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on InstagramFollow Elizabeth Marberry on Instagram, TikTok, Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

    18 min
  3. The Secret to Stronger Instagram Hooks (part 1)

    May 18

    The Secret to Stronger Instagram Hooks (part 1)

    Send us Fan Mail If your brain feels a little overloaded right now, you are absolutely not alone. So many business owners are trying to keep up with content, trends, and algorithms while also running their actual business, life, and family. And I think a lot of us are over-complicating Instagram. This is part one of a mini series on hooks, messaging, and what's working on Instagram right now. WHAT YOU'LL LEARN IN THIS EPISODE 01:46 How speaking at Social Media Marketing World in Anaheim and the Wedding Show Producers International Conference came directly from consistent Instagram content 04:31 Why hooks are the #1 thing entrepreneurs are struggling with right now 05:26 What a hook actually is and why it's not manipulation or clickbait 06:48 The biggest hook mistake business owners are making in 2026: being too vague 07:17 A real before-and-after hook example: from generic to scroll-stopping 08:44 The four things strong hooks do: create curiosity, speak to pain points, challenge beliefs, and create emotional resonance 10:35 The questions you're asking about your content that are actually distractions 11:02 Why messaging (not camera quality or editing) is what changes your results 11:30 Hot Reels client Cathy: how one hook-driven reel hit 20,000 views in 24 hours 13:13 A teaser for next week: the four places you need to be hooking your audience (it's not just the text on screen) 14:38 Your homework: audit your last 9 posts for hook specificity LINKS MENTIONED: - Free DM Automation Guide + 1 Month of ManyChat Free: DM me the word LEADS on Instagram @elizabethmarberry - Free Monetize Your IG Guide - Hot Reels (my 12-month Instagram content lab) WORK WITH ELIZABETH MARBERRY Apply for your FREE Instagram Breakthrough Session with ElizabethFree guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on InstagramFollow Elizabeth Marberry on Instagram, TikTok, Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

    18 min
  4. The Fastest Way to Grow on Instagram: Get in Front of New Audiences (Part 3)

    May 11

    The Fastest Way to Grow on Instagram: Get in Front of New Audiences (Part 3)

    Send us Fan Mail We made it to part three of our three-part mini series on underrated Instagram growth strategies for 2026 and I saved two of my absolute favorites for last. In Part 1 we talked about growing without posting more.  In Part 2 we covered how to create content that spreads. Today we're talking about how to get your brand in front of an entirely new audience — one strategy happening on Instagram and one happening completely off the app. These are two of the most overlooked growth moves I know, and I cannot wait for you to run with them. WHAT YOU'LL LEARN IN THIS EPISODE 01:48 Strategy 7: Instagram Collab Posts — the most underutilized feature for getting in front of new audiences fast02:46 The biggest mistakes businesses make with collabs (and how to avoid them)04:35 How to find the right collaboration partner — audience alignment, account size, and niche fit05:04 Real-world collab examples: Pilates studio + local coffee shop, real estate agent + mortgage broker07:49 Strategy 8: Speaking, workshops, and in-person networking — why real-life visibility drives the highest quality Instagram growth09:17 How my speaking career directly correlated with spikes in my Instagram following10:37 How to invite people to follow you in real life (and why you must always ask)11:06 Why DM automation is the perfect backend system for in-person networking11:35 Your homework: one action to take this month LINKS MENTIONED  Hot Reels — my 12-month Instagram content lab. DM me the word HOT on Instagram @elizabethmarberry for all the details Free DM Automation Guide + 1 Month of ManyChat Free — DM me the word LEADS on Instagram @elizabethmarberryFree Monetize Your IG Guide🎙️ Missed the earlier episodes? Part 1 (Ep114) | Part 2 (Ep115)  WORK WITH ELIZABETH MARBERRY Apply for your FREE Instagram Breakthrough Session with ElizabethFree guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on InstagramFollow Elizabeth Marberry on Instagram, TikTok, Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

    15 min
  5. How to Create Instagram Content That Gets Seen, Shared & Reposted (Part 2)

    May 4

    How to Create Instagram Content That Gets Seen, Shared & Reposted (Part 2)

    Send us Fan Mail Last week we talked about how to grow your account without posting more — strategic commenting, leveraging your warm audience, and repurposing your content. Today we're going deeper into the content itself. If your posts are consistent but not getting shared, reposted, or reaching new people, this episode is going to be a game changer. I'm sharing three strategies, including a newer Instagram feature you should absolutely be using and a simple tool that turns the content you're already creating into more followers.  WHAT YOU'LL LEARN IN THIS EPISODE 02:30: POV-driven content — why having a clear point of view is the #1 thing separating brands that grow from brands that get ignored in 202604:26: A real-world example of POV content that got 77,000 views for an independent record store08:37: How to use Trial Reels as a safe space to test bold opinions before posting to your main grid09:08: Creating shareable and repostable content — why reposts are one of the fastest growth tools on Instagram right now11:00: How to create content for a cold audience (not just the people who already know you)13:46: DM automation — how it drives engagement, reach, and growth all at once15:37: How comments triggered by DM automation increase your content distributionLINKS MENTIONED Free DM Automation Guide + 1 Month of ManyChat Free: DM me the word LEADS on Instagram @elizabethmarberryFree Monetize Your IG Guide: elizabethmarberry.com/freebiesHot Reels (my 12-month Instagram content lab): elizabethmarberry.com/hotMonster Music SC on Instagram: — great real-world POV content example!NEXT EPISODE Part 3 is coming next week and it's one of my favorites. I'm sharing strategies that work off of Instagram to grow your account. It has nothing to do with posting more content. Make sure you're subscribed so you don't miss it! WORK WITH ELIZABETH MARBERRY Apply for your FREE Instagram Breakthrough Session with ElizabethFree guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on InstagramFollow Elizabeth Marberry on Instagram, TikTok, Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

    19 min
  6. 3 Underrated Instagram Growth Strategies That Still Work in 2026 (Part 1)

    Apr 27

    3 Underrated Instagram Growth Strategies That Still Work in 2026 (Part 1)

    Send us Fan Mail This episode kicks off a brand new three-part mini series all about underrated Instagram growth strategies that are working right now for small businesses and marketers who want to get seen and paid. Over the course of this series, I'm teaching you eight different strategies. My encouragement is to pick one or two that feel aligned, test them, and build from there. Let's grow sustainably, not frantically. What You’ll Learn in This Episode: 03:38 Strategy 1: Strategic commenting — why thoughtful comments on other people's posts can grow your following without posting more07:18 Strategy 2: Inviting your existing warm audience — the most overlooked growth move that costs nothing09:45 Strategy 3: Repurposing your own content — why your best posts deserve more than one chance10:40 How to use the Edits app analytics to find your top-performing reels and bring them back11:08 Why most content is only 1-5% off — and what that means for your strategy12:04 Your homework: one simple action to take this weekLINKS MENTIONED - Free Monetize Your IG Guide: elizabethmarberry.com/freebies - Hot Reels (my 12-month Instagram content lab): elizabethmarberry.com/hot - Follow Elizabeth on Instagram: @elizabethmarberry — DM me the word LEADS for my free DM Automation Guide + 1 month of ManyChat free - Edits App by Instagram: available on the App Store NEXT EPISODE In Part 2, I'm breaking down why your content isn't reaching the right people even if you're posting consistently. I'll show you exactly how to position your content so your ideal clients actually share, send, and repost it. Make sure you're subscribed so you don't miss it! WORK WITH ELIZABETH MARBERRY Apply for your FREE Instagram Breakthrough Session with ElizabethFree guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on InstagramFollow Elizabeth Marberry on Instagram, TikTok, Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

    15 min
  7. From Avoiding Instagram to Signing Clients with Christa Rypins | Hot Reels Success Story

    Apr 20

    From Avoiding Instagram to Signing Clients with Christa Rypins | Hot Reels Success Story

    Send us Fan Mail I'm sitting down with one of my beloved Hot Reels clients, Christa Rypins — a chronic pain relief specialist, Franklin Method practitioner, and former professional figure skater — to pull back the curtain on her incredible transformation.  When Christa first came into Hot Reels, she was dealing with deep resistance to showing up online. Marketing her business felt emotionally overwhelming and, at times, completely shut her down. Now? She's signing clients directly from her Instagram content, and that one client covered her entire investment in Hot Reels. What You’ll Learn in This Episode: 00:15 Why emotional resistance to posting is more common than you think and how to move through it27:56 How Christa went from complete shutdown around marketing to signing a client whose investment covered her entire Hot Reels enrollment24:42 The messaging mistake most experts make (and how Christa fixed it)19:54 Why Instagram marketing is a long-term play and what "30 leads in 30 days" actually looked like for Christa30:16 How DM automation (ManyChat) turned her content into a lead funnel36:11 What it's like inside Hot Reels — straight from a client who's been in it for 18 monthsLinks Mentioned: Hot Reels — my 12-month Instagram content labFree DM Automation Guide + 1 Month of ManyChat Free — DM me the word LEADS on InstagramFree Monetize Your IG GuideChrista's Website — The Intelligent BodyChrista's YouTube — longer-form embodiment and pain relief videos"If you want to grow, get support. If you want to stay stuck, don't get support." — Christa Rypins  WORK WITH ELIZABETH MARBERRY Apply for your FREE Instagram Breakthrough Session with ElizabethFree guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on InstagramFollow Elizabeth Marberry on Instagram, TikTok, Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

    45 min
  8. Why You Keep Overthinking Your Content (and How to Break the Cycle)

    Apr 13

    Why You Keep Overthinking Your Content (and How to Break the Cycle)

    Send us Fan Mail If you’ve been struggling to show up consistently on Instagram, this episode reveals the real reason why—and it’s not your strategy! I'm breaking down the hidden visibility block that keeps business owners stuck, overthinking, and invisible: imposter syndrome. You’ll learn how this shows up in your content, why it has nothing to do with your capability, and how to move through it so you can finally post with confidence, get seen, and get paid. What You’ll Learn in This Episode: 00:00 Why you’re inconsistent even when you “know what to post” 01:38 Why strategy alone won’t fix your content struggles 02:36 How imposter syndrome blocks visibility and growth 06:19 The hidden ways fear shows up as procrastination 08:12 Why discomfort is actually a sign of expansion 09:11 How your nervous system affects content creation 10:38 Why your story is your biggest advantage 11:33 The real reason you’re not posting consistently 12:32 How to move through fear and take action anyway Links Mentioned: HOT REELS VIP WAITLISTHot Reels Full Program DetailsGet your ticket to 2026 Social Media Marketing WorldWORK WITH ELIZABETH MARBERRY Apply for your FREE Instagram Breakthrough Session with ElizabethFree guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on InstagramFollow Elizabeth Marberry on Instagram, TikTok, Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

    16 min
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5
out of 5
102 Ratings

About

Instagram is one of the biggest social platforms with over 3 billion monthly active users… So how do you, as an entrepreneur, grow your following, get more clients, and actually get SEEN in the crowded social media space?You need to learn how to leverage Instagram to grow your business—without spending ONE DIME on paid ads— by creating content that resonates with your ideal clients. And I’m here to show you how. Welcome to Strut It, a podcast about creating bold and unapologetic visibility on social media!  I’m Elizabeth Marberry, your host and Instagram Marketing Coach. I help small business owners get SEEN on Instagram and monetize their offers so they can make more money doing their soul-led work.Instagram can be a game changer for small business owners, but you have to have a strategy and show up with confidence to create content that gets you SEEN. Join me each week to learn how to Strut It on Instagram, grow your following, and get more clients. Head to elizabethmarberry.com/freebies to grab your free Monetize Your IG guide where you’ll learn 7 Simple and Proven Ways to *Finally* Make Money On Instagram.

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