Easy Email Marketing with Yael Keon

Yael Keon
  • 4.9 (7)
  • MARKETING
  • UPDATED WEEKLY

Easy Email Marketing with Yael Keon is the go to podcast for all things email marketing & automation. You'll discover how to grow your list full of quality subscribers, how to serve that list with open-worthy emails and how to convert those subscribers into buyers. All in a feel-good, service led way. We'll also explore email automation, segmenting and just what is the right email software for you - whether you have an e-commerce, services or digital products business. All so you can get it setup simply, quickly & effectively and get back to the more important things in life. All while building the business lifestyle you desire.

  1. The Engagement Fix 1: Are Your Emails Being Seen?

    6D AGO

    The Engagement Fix 1: Are Your Emails Being Seen?

    You spend an hour writing the perfect email, hit send, your software confirms it's delivered and then nothing. No opens, no clicks, no replies. Sound familiar? Before you rewrite your subject line or blame your copy, there's something more fundamental worth checking: are your emails actually being seen? This is episode one of a four-part series on fixing your email engagement, and we're starting at the foundation. Because there's no point optimising your open rates if your emails are landing in spam. You'll learn: The four engagement steps every subscriber moves through (and why most people are skipping the first one) Why deliverability is a quiet problem and the tools you can use to check yours right now How your email design, send frequency, automations, and segmentation all impact whether your emails reach the inbox Copy is only 20% of what makes email marketing work. The other 80% is everything happening beneath the surface: your design, deliverability, content strategy, automations, and segmentation. It's why the swipe file didn't work. It's why the email you asked ChatGPT to write got crickets. The words weren't the problem. Deliverability issues are fixable and most of them are simpler than you think. A lot of it is a one-time setup job and then good habits from there. Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Get my freebie: 80+ Fill in the Blank Email Ideas Get the FREE getting started course: Get Started with Email Marketing Shop The Email Marketing Superstore Join The Email Experience 1-1 Consulting See omnystudio.com/listener for privacy information.

    18 min
  2. The AI Upgrade 4: Five Ways I’m Using AI in My Business Right Now

    MAR 22

    The AI Upgrade 4: Five Ways I’m Using AI in My Business Right Now

    You've heard all about what AI can do for your marketing. But what does it look like in practice, day to day, inside a real business? This is the final episode in the AI series, and it's the one where theory meets reality. I'm pulling back the curtain on five specific ways I've been using Claude AI in my business over the past few weeks, from organising a decade of scattered content to streamlining client projects and slashing hours off my reporting process. You'll learn: How to organise and catalog years of content into one searchable system (and my suggested system for managing this) A practical content production workflow that saves one to two hours per podcast episode How AI can fill the gaps in client projects without blowing out the scope of work The biggest shift hasn't been about creating content from scratch. It's been about connecting what already exists. Getting 10 years of blog posts, podcast transcripts, and course lessons into one place where Claude can reference them has changed how quickly I can produce content, build sales messaging, and deliver richer work for clients. And this isn't a "set it and forget it" situation. Every single output still goes through human eyes. Every skill gets test-run first. Every client deliverable gets reviewed. The AI handles the heavy lifting so I can focus on the strategic thinking, the problem solving, and the parts of the work that need me. Whether you're ready to build your first skill or you want to streamline one small process, start with the foundations. Get your content in one place. Build one bite-sized piece at a time. And ask Claude for help when you get stuck. Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Get my freebie: 80+ Fill in the Blank Email Ideas Get the FREE getting started course: Get Started with Email Marketing Shop The Email Marketing Superstore Join The Email Experience 1-1 Consulting See omnystudio.com/listener for privacy information.

    33 min
  3. The AI Upgrade 3: AI with Integrity - How to Stay Human

    MAR 15

    The AI Upgrade 3: AI with Integrity - How to Stay Human

    You're using AI to speed things up. But you’re always wondering…. does this still sound like me? Or am I just publishing the same generic content as everyone else? Trust is at an all-time low right now, and audiences are getting better at sniffing out the AI-generated stuff. But it’s not all bad news. Small businesses are still the most trusted institutions out there. You have a real advantage, if you stay human. In this episode, I'm sharing six practical ways to use AI with integrity, so you get all the time and energy benefits without losing your voice, your values, or your audience's trust. You'll learn: Why "rubbish in, rubbish out" is the most important AI principle you'll ever apply How to use external research in AI without accidentally publishing made-up statistics The overlooked goldmine sitting in your existing content (and how to feed it to your AI) A simple way to weave your real stories, opinions, and personality into AI-generated content How to build a checking skill that reviews your content against your brand before you hit publish The businesses that will cut through the noise aren't the ones handing everything over to AI. They're the ones using it to free up time and energy and then showing up more, connecting more, and sharing more of themselves. That's your edge. Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Get my freebie: 80+ Fill in the Blank Email Ideas Get the FREE getting started course: Get Started with Email Marketing Shop The Email Marketing Superstore Join The Email Experience 1-1 Consulting See omnystudio.com/listener for privacy information.

    22 min
  4. The AI Upgrade 2: Add These 5 Skills and Watch What Happens

    MAR 8

    The AI Upgrade 2: Add These 5 Skills and Watch What Happens

    If you've been using Claude like a chat box, you're leaving the best part untouched. Skills are what transform AI from a helpful tool into something that genuinely works for you, running in the background, knowing your voice, following your process, without you having to explain it every single time. This is part two of my AI upgrade series (go back and listen to Episode 149 first if you haven't, as it sets the whole scene). Today we're going deep on the five types of skills you'll want to build in your Claude account and exactly where to start. You'll learn: The five layers of skills every business owner should have (from brand voice to client-specific systems) Why skills are different from just attaching a document to a project (and why that distinction matters) How to create your first skill in as little as 2 minutes, even if you've never done anything like this before Think of a skill like writing your team a procedures manual. You document how you want things done, your voice, your frameworks, your process, and from that point on, Claude just knows. No reminding, no reattaching documents, no micromanaging. It follows the playbook every time, whether you're in a chat or a project. If you've got a brand voice document sitting somewhere already, this is the perfect place to start. Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Get my freebie: 80+ Fill in the Blank Email Ideas Get the FREE getting started course: Get Started with Email Marketing Shop The Email Marketing Superstore Join The Email Experience 1-1 Consulting See omnystudio.com/listener for privacy information.

    17 min
  5. The AI Upgrade 1: Meet your New Marketing Team

    MAR 1

    The AI Upgrade 1: Meet your New Marketing Team

    If AI still feels like something you dip in and out of for the occasional email subject line, this episode is going to change how you see it entirely. What if instead of a chat box, you had a fully functioning marketing department, one that knows your voice, your clients, your frameworks, and your way of thinking, available to you 24/7? This is the first in a series where I am pulling back the curtain on exactly how I have been using Claude AI to build out the kind of marketing system I have always wanted but never had the time to create. You'll learn: The key elements of Claude AI (from chat to deep research to projects to skills) and what each one actually does How to think about AI as a marketing department rather than just a tool you prompt Where to start if you are overwhelmed, and why one or two small workflows can make a bigger difference than you think This is not about prompts or custom GPTs. It is about building something that runs in the background, does the thinking with you, and stops you from having to repeat yourself every single session. Whether you are a total beginner or already dabbling, this episode lays the foundation for everything that comes next in this series. If you have not yet tried deep research mode, that is your first quick win. Send Claude off for 20 minutes to do a target market sentiment analysis and see what comes back. It is genuinely a gold mine. Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Get my freebie: 80+ Fill in the Blank Email Ideas Get the FREE getting started course: Get Started with Email Marketing Shop The Email Marketing Superstore Join The Email Experience 1-1 Consulting See omnystudio.com/listener for privacy information.

    28 min
  6. Algorithm’s Are Coming to Inboxes: What You Need to Know About It

    FEB 10

    Algorithm’s Are Coming to Inboxes: What You Need to Know About It

    The way emails are prioritised in inboxes is changing. AI is now acting as an intermediary between you and your subscribers, deciding which emails get seen and which ones get buried. Gmail, Apple Mail, and Outlook are all rolling out AI-powered filtering that determines email placement based on relevance, not just send time. This doesn't mean email marketing is going the way of social media. But it does means engagement matters more than ever. When subscribers open, click, and reply to your emails, both the AI and your audience see you as valuable. The businesses that focus on real connection and strategic engagement will win. In this episode I cover: What Gmail, Apple Mail, and Outlook are doing with AI filtering right now Why engagement (opens, clicks, replies) is your secret weapon against deprioritisation Seven practical strategies to keep your emails visible and valued The shift: AI isn't out to get you. It's trying to serve your subscribers. When your emails genuinely connect, provide value, and spark action, both your subscribers and the AI will prioritise you. Focus on engagement and you'll stay visible where it counts. This of course is just the tip of the iceberg when it comes to email engagement. There is a lot more too it which is why I have a full course dedicated to the toping - Engaging Emails. Get it at yaelkeon.com/engage   Next Steps: Hang out with me on Instagram @yaelkeon Write your next Engaging Email with my CustomGPT The Engaging Emails Studio Get a free Email Engagement Checkup Join The Email Experience Work with Me See omnystudio.com/listener for privacy information.

    14 min
  7. Helpful Emails Are Not Dead

    JAN 25

    Helpful Emails Are Not Dead

    With AI answering every question under the sun, you might be wondering: what's the point of sending helpful emails anymore? Can't people just ask ChatGPT for tips, hacks, and how-tos instead? I get it. It feels like helpful content is losing its edge. But helpful emails aren't dead, they're just different. And if you stop sending them, you're missing a massive opportunity to build trust with your audience. You'll learn: Why helpful emails still matter (even with AI everywhere) The trust gap AI can't fill—and how you can Five types of helpful content that AI simply can't replicate Yes, AI adoption is growing (36.9% in Australia, according to Microsoft's 2025/2026 report). But that still means most of your audience isn't turning to AI for answers. And even for those who are, there's a crucial question they're asking: Can I trust this information? That's where you come in. Your email list chose you because they trust your insights, your perspective, and your expertise. They want content that's tailored to their situation—not generic advice from a bot that might make up statistics. So instead of abandoning helpful emails, evolve them. Share decision-making guides, explain the why behind your recommendations, use stories and metaphors to help people understand, showcase your thought leadership, and offer bite-sized wins that spark action.   Next Steps: Hang out with me on Instagram @yaelkeon Write your next Engaging Email with my CustomGPT The Engaging Emails Studio Get a free Email Engagement Checkup Join The Email Experience Work with Me See omnystudio.com/listener for privacy information.

    11 min
  8. The Year of List Building

    JAN 12

    The Year of List Building

    If I hear someone else tell you “the money is in the list” without explaining how you’re actually meant to grow one in 2026, I might scream (or at least quietly scowl). Because yes, your email list growth still matters. But the old advice? A lot of it just doesn’t cut it anymore. In this episode, I’m getting very honest about why list building feels harder than it used to even if you’re doing “all the right things”. Rather than pretending it’s easy or blaming yourself, I’m breaking down what’s actually going on, how it’s impacting me and what I intend to do about it You’ll learn: Why classic lead magnet advice is falling flat (and what to check before you scrap yours) How to tell if your issue is traffic, conversion, or relevance The lead magnet types I’m testing instead of just creating another PDF How I’ll be measuring success beyond list size (hello, engagement and sales) For me, this isn’t about finding the perfect strategy. It’s about getting back into the habit of list building, using what I already have, testing one thing at a time, and paying attention to what actually moves the needle. If you want to follow along with my experiments. I’ll be chronicling the strategies, setups, and real results as they happen to members of the List Building Chronicles email list. No big funnel. No pressure. Just honest insights as I test and tweak. Join at yaelkeon.com/chronicles (How meta is that!)   Next Steps: Hang out with me on Instagram @yaelkeon Write your next Engaging Email with my CustomGPT The Engaging Emails Studio Get a free Email Engagement Checkup Join The Email Experience Work with Me See omnystudio.com/listener for privacy information.

    24 min
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4.9
out of 5
7 Ratings

About

Easy Email Marketing with Yael Keon is the go to podcast for all things email marketing & automation. You'll discover how to grow your list full of quality subscribers, how to serve that list with open-worthy emails and how to convert those subscribers into buyers. All in a feel-good, service led way. We'll also explore email automation, segmenting and just what is the right email software for you - whether you have an e-commerce, services or digital products business. All so you can get it setup simply, quickly & effectively and get back to the more important things in life. All while building the business lifestyle you desire.

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