Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast

Claus Lauter
  • 5.0 (24)
  • Marketing
  • Updated Semiweekly

If you sell online, run a DTC brand, or plan to launch an online store — we break down the sales and marketing strategies top ecommerce brands use to grow fast. Every week we interview top ecommerce and marketing experts who share what’s working best to sell on Amazon, Shopify, and beyond, with insights on apps, MarTech, DTC, B2B, social media, paid ads, AI, dropshipping, and more. You'll learn how successful ecommerce operators and marketers think, test, and scale — and get insider marketing and sales tactics to grow revenue faster. We focus on the tools and techniques that actually move the needle. With 500+ free episodes, the Ecommerce Coffee Break is your practical, no-fluff podcast for staying ahead in e-commerce. If you’re asking yourself, “What do top online stores know that I don’t?” then this show is for you. 🎧 Short episodes, ideal for listening on the go. New episodes every week. Trusted by 35,000+ online sellers and ecommerce operators. Subscribe now and become a smarter online seller today.

  1. 3d ago

    Why Video Commerce Is the Next Growth Lever for Shopify Brands — Unnikrshnan Kurup | Why Traffic Alone Won’t Grow Your Sales, What Makes Video Commerce Different, How Video Can Accelerate Purchases, Why Video Views Don’t Equal Sales (#502)

    In this episode, we dive into the hidden costs of ecommerce growth and why static product pages are no longer enough to convert shoppers.   Unnikrshnan Kurup, Director of Client Consulting and Strategy at Theorem, shares how video commerce helps brands bridge the customer confidence gap by replacing outdated text descriptions with interactive, decision-focused content.   He also reveals strategies for lowering customer acquisition costs, using AI to scale video creation without expensive shoots, and measuring true conversion metrics instead of vanity views.   Topics discussed in this episode: Why traffic alone no longer drives e-commerce growth.  How confidence gaps cause hidden shopper drop-offs.  What differentiates video commerce from video assets.   How video bridges product page information gaps.  Why video belongs near the buying decision point.    What video metrics matter beyond basic views.  How video commerce reduces expensive support costs.    Why AI simplifies scaling existing video content.  How testing hero product pages boosts conversions.    What makes video commerce distinct from live selling.    Links & Resources  Website: https://theorem.digital/ LinkedIn: https://www.linkedin.com/in/unni-kurup-breakthrough/ X/Twitter: https://x.com/theoreminc Get access to more free resources by visiting the show notes at https://tinyurl.com/mrmm9u6n ______________________________________________________  Our Sponsors  Xero is cloud-based accounting software that helps small businesses, including ecommerce sellers and DTC brands - manage invoicing, cash flow, bank reconciliation, and reporting from one place, on any device. Get 90% off for 6 months. Learn more at https://referrals.xero.com/ecb - T&Cs apply. Bizrate Insights: Star ratings tell you how customers feel. Bizrate Insights reveals what’s driving those ratings, helping ecommerce brands create smoother shopping journeys, inspire confident purchases, and build lasting loyalty. Turn verified shopper feedback into clear priorities and better customer experiences. Learn more at bizrateinsights.com/coffee  ______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!   Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts    Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/    Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

    Why Video Commerce Is the Next Growth Lever for Shopify Brands — Unnikrshnan Kurup | Why Traffic Alone Won’t Grow Your Sales, What Makes Video Commerce Different, How Video Can Accelerate Purchases, Why Video Views Don’t Equal Sales (#502)

  2. Sep 9

    What Happens To Apps When AI Can Do The Job? — Garry Egan | How AI Changes E-commerce Apps, What Replaces Single Task Apps, Why Apps Become AI Wrappers, How AEO Replaces Traditional SEO (#501)

    In this episode, we dive into how AI is changing e-commerce apps and online shopping. Garry Egan, founder of Interlinks Development and 25-year software developer, shares why single-task apps are disappearing and how the best apps will become AI wrappers. He reveals strategies for specialized workflows, why deep technical expertise matters for developers, and how AI alters the buyer journey. InterLinks: For Shopify stores, automatically create internal links that increase conversions, boost click-through rates, and drive more page views. Get 500 FREE Extra Keyword Automations here: https://tinyurl.com/538jfhkn Topics discussed in this episode:   How AI changes e-commerce software usage.What makes low-hanging single task apps obsolete.Why store owners prefer GUI buttons over prompt lines.How specialized apps evolve into AI wrappers.What types of complex workflows survive AI.Why high-risk compliance stores need custom tools.How LLMs alter the product discovery journey.What store owners need to know about AEO.Why full-stack skills matter more for developers.How expert developers build faster with AI tools. Links & Resources  Website: https://getinterlinks.com/ Shopify App Store: https://apps.shopify.com/interlinks LinkedIn: https://www.linkedin.com/in/garryegan Get access to more free resources by visiting the show notes at https://tinyurl.com/443tzjyy ______________________________________________________  Our Sponsors  Xero is cloud-based accounting software that helps small businesses, including ecommerce sellers and DTC brands - manage invoicing, cash flow, bank reconciliation, and reporting from one place, on any device. Get 90% off for 6 months. Learn more at https://referrals.xero.com/ecb - T&Cs apply. Bizrate Insights: Star ratings tell you how customers feel. Bizrate Insights reveals what’s driving those ratings, helping ecommerce brands create smoother shopping journeys, inspire confident purchases, and build lasting loyalty. Turn verified shopper feedback into clear priorities and better customer experiences. Learn more at bizrateinsights.com/coffee  ______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!   Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts    Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/    Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

    What Happens To Apps When AI Can Do The Job? — Garry Egan | How AI Changes E-commerce Apps, What Replaces Single Task Apps, Why Apps Become AI Wrappers, How AEO Replaces Traditional SEO (#501)

  3. Aug 31

    What 500 Ecommerce Conversations Taught Me About Business — Claus Lauter | What Kills Online Stores, What To Research Before Launching, How AI And Humans Split Jobs, How Remote Founders Work, How The Podcast Grew Into Media (#500)

    In this episode, we explore what it takes to build a successful media business and run an online store for the long haul.  Claus Lauter, founder and host of Ecommerce Coffee Break, shares how to avoid common e-commerce traps, find your true customer, and balance AI tools with real human connection.  He also breaks down the reality of running a global business while living a location-independent lifestyle, including the daily trade-offs and keys to staying productive. Topics discussed in this episode:   How to build a successful e-commerce media business.What causes e-commerce founders to fail early on.Why knowing your exact target buyer is critical.What replaced retention as the top industry topic.Why relying only on third-party AI creates risk.How to keep human connections inside AI workflows.What research to complete before launching a store.Why standard SEO no longer delivers quick traffic.How to transition tasks to a hybrid AI setup.What running a business while traveling really takes. Links & Resources  Website: https://ecommercecoffeebreak.com/ LinkedIn: https://www.linkedin.com/in/clauslauter/ X/Twitter: https://x.com/clauslauter Get access to more free resources by visiting the show notes at https://tinyurl.com/35t6wudt ______________________________________________________  Our Sponsors  Xero is cloud-based accounting software that helps small businesses, including ecommerce sellers and DTC brands - manage invoicing, cash flow, bank reconciliation, and reporting from one place, on any device. Get 90% off for 6 months. Learn more at https://referrals.xero.com/ecb - T&Cs apply. Bizrate Insights: Star ratings tell you how customers feel. Bizrate Insights reveals what’s driving those ratings, helping ecommerce brands create smoother shopping journeys, inspire confident purchases, and build lasting loyalty. Turn verified shopper feedback into clear priorities and better customer experiences. Learn more at bizrateinsights.com/coffee  ______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!   Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts    Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/    Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

    What 500 Ecommerce Conversations Taught Me About Business — Claus Lauter | What Kills Online Stores, What To Research Before Launching, How AI And Humans Split Jobs, How Remote Founders Work, How The Podcast Grew Into Media (#500)

  4. Aug 26

    NEVER Waste Money On Meta Ads Again — Tiago Costa | How AI Lowers Your Acquisition Costs, How One Brand Hit 100x ROAS, How Broad Targeting Wastes Your Ad Spend, What AI Finds in Your Shopify Data, Why Signals Matter for Targeting (#499)

    In this episode, we dive into how first-party data and audience intelligence can fix rising ad costs.   Tiago Costa, CEO of Clustie.ai, shares how using customer data helps ecommerce brands target high-intent buyers, lower acquisition costs, and boost ad performance without relying on broad targeting.   He also reveals how smart audience segmentation, real-time data signals, and automated campaign workflows help DTC stores scale faster and increase return on ad spend.  Topics discussed in this episode:   How broad targeting burns through meta budgets. Why first party data fixes high ad costs. What automated AI campaigns do for growth. How audience intelligence lowers overall CPA. Why relying only on signals limits scaling. What drives free to paid conversions. How real time customer signals lift return. Why agency experience creates better AI tools. How simple app integration boosts ad results. What agency partner programs do for scale.  Links & Resources  Website: https://www.clustie.ai/ Shopify App Store: https://apps.shopify.com/clustie-ai-marketing-segments LinkedIn: https://www.linkedin.com/company/clustie-ai/ Get access to more free resources by visiting the show notes at https://tinyurl.com/mr2cmzvs ______________________________________________________  Our Sponsor Bizrate Insights: Star ratings tell you how customers feel. Bizrate Insights reveals what’s driving those ratings, helping ecommerce brands create smoother shopping journeys, inspire confident purchases, and build lasting loyalty. Turn verified shopper feedback into clear priorities and better customer experiences. Learn more at bizrateinsights.com/coffee  ______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!   Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts    Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/    Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

    NEVER Waste Money On Meta Ads Again — Tiago Costa | How AI Lowers Your Acquisition Costs, How One Brand Hit 100x ROAS, How Broad Targeting Wastes Your Ad Spend, What AI Finds in Your Shopify Data, Why Signals Matter for Targeting (#499)

  5. Aug 24

    Stop Trusting Your Star Ratings: Why 98% of Shoppers Still Leave Your Store — Cheryl Zajac | Why Your Star Ratings Fail, How Real Feedback Boosts Sales, What Non-Buyers Reveal, How Pre-Purchase Surveys Work, Why AI Misses Human Intent (#498)

    In this episode, we dive into why website analytics and star ratings fail to show the full customer journey.   Cheryl Zajac, VP of Client Insights at Bizrate Insights, shares how collecting pre-purchase and post-delivery feedback helps brands fix friction points and boost conversions.   She also reveals how to capture non-buyer insights, use targeted survey triggers, and balance AI data with human understanding to drive true growth.  Topics discussed in this episode:   How star ratings hide critical checkout friction.What 98 percent of non-buying traffic reveals.Why pre-purchase surveys capture lost revenue.How targeted triggers improve response rates.What custom questions uncover about intent.Why small sample sizes deliver actionable insights.How post-delivery data boosts buyer retention.What drives shoppers to competitor websites.Why human empathy beats AI data analysis.How real customer feedback fixes site drop-offs. Star ratings tell you how customers feel. Bizrate Insights reveals what’s driving those ratings, helping ecommerce brands create smoother shopping journeys, inspire confident purchases, and build lasting loyalty. Turn verified shopper feedback into clear priorities and better customer experiences. Learn more at bizrateinsights.com/coffee  Links & Resources Website: https://bizrateinsights.com/coffee/ LinkedIn: https://www.linkedin.com/company/bizrateinsights/ X/Twitter: https://x.com/bizrateinsights Get access to more free resources by visiting the show notes at https://tinyurl.com/yuhp9nv6 ______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!   Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts    Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/    Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

    Stop Trusting Your Star Ratings: Why 98% of Shoppers Still Leave Your Store — Cheryl Zajac | Why Your Star Ratings Fail, How Real Feedback Boosts Sales, What Non-Buyers Reveal, How Pre-Purchase Surveys Work, Why AI Misses Human Intent (#498)

  6. Aug 19

    How Businesses Use Text Messaging to Drive Revenue — Amanda McGuckin Hager | Why Text Beats Email Outreach, What Breaks With Disconnected Channels, How Opt-in Builds First-party Data, What RCS Is Exactly, How Frequency Affects Retention (#497)

    In this episode, we dive into how businesses use text messaging to drive revenue. Amanda McGuckin Hager, CMO and CRO of TrueDialog, shares how her platform helps brands connect marketing, sales, fulfillment, and support into one seamless text conversation with every customer. She reveals why opt-in compliance is the foundation of a valuable first-party list, how RCS is transforming texting into a branded, interactive experience, and how the right onboarding and integrations can get businesses sending compliant messages in days. Topics discussed in this episode:   Why text messaging outperforms email and phone outreach. What goes wrong when departments use disconnected channels. How opt-in and compliance build valuable first-party data. What RCS is and why it's growing fast in the US. How brands use RCS cards, maps, and video in texts. Why a verified sender builds instant brand trust. What legal steps businesses need before texting customers. How message frequency affects customer retention.  Links & Resources Website: https://www.truedialog.com/ LinkedIn: https://www.linkedin.com/company/truedialog/ Get access to more free resources by visiting the show notes at https://tinyurl.com/nhe9sypp ______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!   Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts    Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/    Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

    How Businesses Use Text Messaging to Drive Revenue — Amanda McGuckin Hager | Why Text Beats Email Outreach, What Breaks With Disconnected Channels, How Opt-in Builds First-party Data, What RCS Is Exactly, How Frequency Affects Retention (#497)

  7. Aug 17

    Human + AI: The Winning Formula For Better PPC — Stephanie Richter | How AI Powers Advertising, Why Human-AI Ad Collaboration Wins, How Automation Saves Seller Time, Why AI Beats Rule-Based Systems, How Micro-Data Drives Ad Bidding (#496)

    In this episode, we dive into how e-commerce sellers can combine human strategy with AI to scale ad performance without wasting budget. Stephanie Richter, CEO and co-founder of Adspert, shares how her AI platform helps brands optimize campaigns across major marketplaces like Amazon, Walmart, and eBay. She reveals why humans are still needed to set the vision, how smart algorithms handle complex bidding data, and how automating routine PPC tasks can save hundreds of hours while boosting revenue. Topics discussed in this episode:   How humans and AI work together for best ad results.What role humans play when guiding ad algorithms.How AI makes smart ad bidding decisions with data.Why strategy is necessary before setting ad goals.What a typical daily workflow looks like in Adspert.How automated PPC management saves sellers time.Why long-tail keywords require longer AI training.How cross-marketplace ad data drives growth.Why scenario tools help predict results before spending.How simple AI tools make everyday work easier.Start a 30-Day Free Trial Now (plus 20% off discount) at https://dashboard.adspert.net/signup/start?via=024955 Links & Resources Website: https://go.adspert.net/amazon-ads-software?via=024955 LinkedIn: https://www.linkedin.com/company/adspert/ X/Twitter: https://x.com/adspert_ Instagram: https://www.instagram.com/_adspert_ Get access to more free resources by visiting the show notes at https://tinyurl.com/nhhfme59 ______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!   Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts    Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/    Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

    Human + AI: The Winning Formula For Better PPC — Stephanie Richter | How AI Powers Advertising, Why Human-AI Ad Collaboration Wins, How Automation Saves Seller Time, Why AI Beats Rule-Based Systems, How Micro-Data Drives Ad Bidding (#496)

  8. Aug 10

    The Social-First Strategy Behind $100K in 90 Days — Tessa May Marr | How Organic Social Drives Revenue, How Paid And Organic Work Together, What Social Metrics Really Matter, Why Comments Can Drive Sales, How Customer Data Shapes Your Content (#495)

    In this episode, we dive into turning organic social media communities into real business growth and revenue.  Tessa May Marr, founder and CEO of Marr Media Group, shares how a social-first approach helps DTC brands move away from siloed marketing and build integrated flywheels across organic, paid, and email channels.  She also reveals strategies for using YouTube Shorts, turning negative comments into loyal customers through hands-on community management, and using customer sentiment data to drive conversions. Topics discussed in this episode:   How to turn social communities into real revenue. What causes brands to post without making sales. Why organic and paid social belong in one flywheel. How to test content organically before paying to scale. What metrics reveal real buyer intent over likes. Why YouTube Shorts outperforms other video platforms.How active community management converts negative users. Why consumer behavior dictates custom channel strategies. What customer sentiment data tells you about content. Why email and social must work together for growth.   Links & Resources Website: https://www.marrmediagroup.com/ LinkedIn: https://www.linkedin.com/company/marr-media-group/ Instagram: https://www.instagram.com/marrmediagroup/ TikTok: https://www.tiktok.com/@marrmediagroup Get access to more free resources by visiting the show notes at https://tinyurl.com/y4zucpf7 ______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!   Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts    Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/    Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

    The Social-First Strategy Behind $100K in 90 Days — Tessa May Marr | How Organic Social Drives Revenue, How Paid And Organic Work Together, What Social Metrics Really Matter, Why Comments Can Drive Sales, How Customer Data Shapes Your Content (#495)
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5
out of 5
24 Ratings

About

If you sell online, run a DTC brand, or plan to launch an online store — we break down the sales and marketing strategies top ecommerce brands use to grow fast. Every week we interview top ecommerce and marketing experts who share what’s working best to sell on Amazon, Shopify, and beyond, with insights on apps, MarTech, DTC, B2B, social media, paid ads, AI, dropshipping, and more. You'll learn how successful ecommerce operators and marketers think, test, and scale — and get insider marketing and sales tactics to grow revenue faster. We focus on the tools and techniques that actually move the needle. With 500+ free episodes, the Ecommerce Coffee Break is your practical, no-fluff podcast for staying ahead in e-commerce. If you’re asking yourself, “What do top online stores know that I don’t?” then this show is for you. 🎧 Short episodes, ideal for listening on the go. New episodes every week. Trusted by 35,000+ online sellers and ecommerce operators. Subscribe now and become a smarter online seller today.

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