The Practice Marketing Podcast

Neil Trickett, PT
  • 5.0 (9)
  • Marketing
  • Updated Weekly

Are you a Physical Therapy business owner who wants to GROW your clinic...but you feel like you lack the time or business training to reach your potential?            The Practice Marketing Podcast highlights successful marketing strategies from North America’s fastest-growing Physical Therapy clinics so you can learn from their wins and power your patient growth in 1 hour or less.                       Host Neil Trickett, PT grew his physical therapy business into a 7-figure thriving business before he exited successfully in 2010.  Then he founded Practice Promotions (www.practicepromotions.net), a 7-figure marketing agency that has helped thousands of physical therapy, chiropractic, physiotherapy, rehab, and private practices over the last 14 years to thrive in the U.S. and Canadian markets. His passion is for helping practice owners grow their businesses through effective marketing, empowering them to help the people in their communities, and to have the freedom and lifestyle they want to live.

  1. 4d ago ·  Video

    Rank #1 on ChatGPT, Google, & AI Search: What PT Owners Need to Know About AI Search in Q3 2026

    Patients are changing the way they search for healthcare—and increasingly, they’re turning to ChatGPT, Gemini, Google AI Overviews, and other AI search tools to find answers, compare providers, and discover local physical therapy clinics. In this episode, Neil Trickett, PT and CEO of Practice Promotions, sits down with Amy G, Head of SEO at Practice Promotions, to break down what the rise of AI search means for PT clinics and what owners need to do to stay visible as search continues to evolve. We cover: How patient search behavior is changing with ChatGPT, Gemini, and Google AI OverviewsWhy AI search is changing the way patients discover and evaluate PT clinicsWhy local SEO is more important than ever for growing your clinicWhat Google’s evolving search landscape means for physical therapy practicesHow traditional SEO and AI search optimization work togetherWhat PT clinics need to do to improve their visibility across Google and AI platformsHow to future-proof your clinic’s online presence as AI continues to transform searchWhat Practice Promotions is doing to help 1,200+ PT clinic locations stay competitive in the changing search landscapeThe key steps PT owners can take now to make sure their clinic gets found by the patients looking for themIf you want to understand how AI is changing healthcare search—and what your PT clinic can do to stay visible on ChatGPT, Google, and AI Search—this episode will give you the insights and strategies you need to stay ahead. Want to grow your PT clinic with smarter digital marketing? Contact the Practice Promotions team at https://practicepromotions.net/

  2. Sep 7 ·  Video

    Introducing the Spry x Practice Promotions Integration

    Your PT clinic already has valuable patient data, but are you using it to drive growth? In this episode, Neil Trickett, PT and CEO of Practice Promotions, sits down with Brij Bhuptani, CEO and Co-Founder of Spry Healthcare, to discuss the new Spry × Practice Promotions integration and how connecting your EMR with your marketing can help PT clinics improve patient retention, reactivation, and growth. We cover: Why PT clinics often struggle to turn patient data into marketing opportunitiesHow your EMR can become a growth asset—not just a clinical documentation toolWhat the new Spry × Practice Promotions integration does and how it worksHow patient data like last visit, last eval, total visits, and gender can power targeted campaignsHow automated campaigns can help reactivate patients and improve retentionWhy securely connecting patient data matters for privacy, security, and complianceWhat Phase II of the integration means for website lead capture and new patient intakeWhat PT owners using—or considering—Spry should know about the partnershipIf you want to get more value from the patient data your practice already collects and connect your clinical and marketing systems more effectively, this episode will show you what’s possible. Want to grow your PT clinic with smarter marketing? Contact the Practice Promotions team at https://practicepromotions.net/!

  3. Aug 31 ·  Video

    Why Storytelling Matters in PT Marketing: Lessons From a Nationwide PT Practice

    Storytelling can be one of the most powerful tools in PT marketing—but many practices aren’t using the stories they already have to connect with patients, build trust, and stand out online. In this episode, Neil Trickett, PT and CEO of Practice Promotions, sits down with Dr. Scott McAfee, Chief Marketing Officer at MovementX, to break down why storytelling matters in PT marketing and how practices can use authentic content to strengthen their brand and grow. We cover: How Scott went from treating patients to leading marketing and growth at MovementXWhy stories can connect with patients more effectively than credentials and servicesWho should be the hero—and who should be the guide—in your PT marketingThe stories most PT practices already have but aren’t tellingSix ways PT practices can strengthen their online presenceWhy authentic photography can outperform stock imagesHow to generate more Google reviews without constantly asking patientsThe minimum effective approach to blogging and website optimizationThe email automation every PT practice should have runningHow storytelling changes when marketing to patients, recruiting PTs, and building referral relationshipsHow marketing a mobile PT company differs from a traditional brick-and-mortar clinicOne marketing experiment that failed—and the lesson it taughtIf you want to move beyond simply listing your services and credentials and start telling stories that build trust and connect with the people you want to reach, this episode offers practical strategies you can put into action. Want to grow your PT clinic with smarter marketing? Contact the Practice Promotions team at https://practicepromotions.net

  4. Aug 24 ·  Video

    Social Media 101 for PTs

    Social media can be a powerful way for PT clinics to increase visibility, build trust in their community, and ultimately attract more new patients—but only when you have the right strategy behind it. In this episode, Neil Trickett, PT and CEO of Practice Promotions, breaks down Social Media 101 for PTs and the key strategies clinic owners need to grow their practice through social media. We cover: How to optimize your social media profiles for searchWhy social media is becoming a search engineHow Google Business Profile can support local visibilityWhy video and storytelling are essential for engaging contentHow to showcase your staff and patient success storiesHow often PT clinics should post—and how to batch contentHow UTM tracking can measure which posts drive website trafficThe difference between PR, marketing, and salesIf you want to stop posting just to stay active and start using social media to support real practice growth, this episode will give you a clear strategy to get started. Want to grow your PT clinic with smarter marketing? Contact the Practice Promotions team at https://practicepromotions.net/!

  5. Aug 17 ·  Video

    5 Ways for PT Owners to Improve Google Ads Results

    Google Ads can be one of the fastest ways to generate new patient opportunities for your PT clinic, but only when you have the right strategy behind it. In this episode, Neil Trickett, PT and CEO of Practice Promotions, breaks down 5 ways PT owners can improve their Google Ads results and turn more clicks into actual patients. We cover: How much PT clinics should actually spend on Google AdsThe key numbers every clinic owner should trackWhy promoting specific specialties can outperform generic campaignsWhat to look for when choosing a Google Ads agencyWhy asking patients “How did you hear about us?” isn't reliable trackingHow AI Call Intelligence can connect ad spend to booked appointmentsHow to turn Google Ads data into smarter marketing decisionsIf you're investing in Google Ads, or thinking about starting—this episode will help you avoid costly mistakes, improve your campaigns, and generate more new patient opportunities. Want to get better results from your Google Ads? Contact the Practice Promotions team at https://practicepromotions.net/!

  6. Aug 10 ·  Video

    Creating a Stronger Financial Practice in 2026

    Cash flow, reserves, and labor efficiency ratio....most PT owners didn't get into healthcare for this stuff — but it's exactly what separates thriving practices from struggling ones. This episode, we sit down with Eric Miller, Chief Financial Advisor and Co-Owner of Econologics Financial Advisors, who's spent years helping hundreds of healthcare practice owners strengthen their finances and build lasting wealth. We cover: Eric's #1 piece of financial advice for PT ownersWhat financial strength really means for a practiceThe biggest financial challenges owners face in 2026Key metrics every owner should track (including labor efficiency ratio)Common financial mistakes that hurt long-term stabilityHow to improve cash flow and build the right reservesWarning signs of financial trouble — and how to balance growth with stabilityIf you want a healthier, more resilient practice this year, this one's worth your time. Want to get better financial advice for your practice? Contact Eric at https://econologicsfinancialadvisors.com/!

  7. Aug 3 ·  Video

    SEO 101 for PTs

    SEO isn't dead... it's evolving. In this episode, Neil Trickett sits down with Amy Gray, Head of SEO at Practice Promotions, to explain what every physical therapy clinic owner needs to know about getting found online in 2026. In this episode:  What SEO actually is, and why every PT clinic still needs it  How patient search behavior has changed with AI, ChatGPT, and Google AI Overviews  The difference between using AI tools and having a real SEO strategy  The biggest SEO mistakes physical therapy clinics are making today  The most important SEO priorities for attracting more qualified patient leads  Why local SEO is critical for growing your clinic  How long SEO takes to produce results, and what clinic owners should realistically expect  What separates Practice Promotions' SEO strategy from low-cost agencies and AI-only solutions  How to future-proof your clinic's online visibility in the age of AI  Amy's top advice for PT owners who want to dominate Google and AI search Ready to rank higher, get recommended by AI, and attract more patients? Practice Promotions specializes in SEO, websites, Google Ads, and digital marketing exclusively for physical therapy clinics. View our marketing plans and request pricing at PracticePromotions.net!

  8. Jul 27 ·  Video

    The $3 Trillion Industry Your PT Clinic Can Tap Into

    What if your biggest growth opportunity has nothing to do with getting more physical therapy patients? Neil Trickett explains why the most successful PT clinics in 2026 are thinking beyond rehab and building health and wellness brands that unlock new revenue streams. In this episode:  Why the $3 trillion health and wellness industry is a massive opportunity for PT clinic owners  The reimbursement trap that's keeping many practices focused on the wrong growth strategy  Why patients aren't looking for physical therapy, they're looking for better health, movement, and performance  How to identify complementary services like massage therapy, nutrition coaching, sports performance, wellness memberships, and more  Why sports performance and golf programs can create long-term patient relationships and new cash-pay revenue  How recurring wellness services can keep patients engaged long after they finish rehab  The real-world success story of a PT clinic using Google Ads to grow its massage therapy services  One simple question every clinic owner should ask to uncover their next major growth opportunity Ready to grow beyond traditional physical therapy? Practice Promotions helps PT clinics build marketing strategies that attract more patients, expand into new services, and become the go-to health and wellness brand in their community.  Visit PracticePromotions.net to learn more and request pricing.

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5
out of 5
9 Ratings

About

Are you a Physical Therapy business owner who wants to GROW your clinic...but you feel like you lack the time or business training to reach your potential?            The Practice Marketing Podcast highlights successful marketing strategies from North America’s fastest-growing Physical Therapy clinics so you can learn from their wins and power your patient growth in 1 hour or less.                       Host Neil Trickett, PT grew his physical therapy business into a 7-figure thriving business before he exited successfully in 2010.  Then he founded Practice Promotions (www.practicepromotions.net), a 7-figure marketing agency that has helped thousands of physical therapy, chiropractic, physiotherapy, rehab, and private practices over the last 14 years to thrive in the U.S. and Canadian markets. His passion is for helping practice owners grow their businesses through effective marketing, empowering them to help the people in their communities, and to have the freedom and lifestyle they want to live.

Information

  • Creator
    Neil Trickett, PT
  • Years Active
    2021 - 2026
  • Episodes
    192
  • Rating
    Clean
  • Copyright
    © 2026 The Practice Marketing Podcast
  • Show Website
    The Practice Marketing Podcast

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