I Do Wedding Marketing Podcast

Nina Addeo
  • 5.0 (20)
  • Marketing
  • Updated Weekly

The I Do Wedding Marketing podcast brings marketing know-how and wedding experience together in one place. This podcast is ideal for wedding industry professionals looking to apply a social media strategy for their brand on their own, or to outsource it.

  1. May 27

    211. Couples Are Exiting Your Website at These 3 Spots & PLUS How to Fix It with Devon Balicki of Design and Devon

    If you’ve tuned into this podcast before, you know I’m passionate about helping wedding pros create content that actually converts… not just content that gets likes. So when Devon of Design & Devon reached out to talk about website conversions for wedding businesses, I immediately knew we needed this conversation on the podcast. Devon is a former software engineer turned strategic web designer for florists and event professionals, and honestly? She completely reframed the way I think about wedding websites (and digital portfolios… but more on that later!).  This was such a great reminder that your website shouldn’t just exist, it should actively help you book the right clients 24/7. In this episode, we talk about: What makes a wedding website actually convert in 2026 The biggest mistakes vendors make in their hero section (aka the first thing couples see on their website) What you should have (and what you should leave out) of your gallery to impress, not overwhelm How your inquiry form might accidentally be costing you leads Pricing transparency and why couples want clarity now more than ever How to strategically attract better-fit inquiries (and fewer ghosting leads) And because Devon is amazing, she also created a free website self-audit specifically for I Do Wedding Marketing listeners so you can evaluate your own website in under 15 minutes. Grab it here: https://www.designanddevon.com/idoweddingmarketing Connect with Devon: Instagram: https://www.instagram.com/designanddevon/  LinkedIn: https://www.linkedin.com/in/devon-balicki-4a841961/  Follow I Do Wedding Marketing  Instagram: https://www.instagram.com/idoweddingmarketing/ Facebook: https://www.facebook.com/idoweddingmarketing LinkedIn: https://www.linkedin.com/in/nina-addeo-699898ab/ Threads: https://www.threads.com/@idoweddingmarketing   I Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP: https://www.aisleplanner.com/affiliate/IDWMxAP

    33 min

  2. May 20

    Ep. 210 | What Theme Parks Can Teach Wedding Pros About Marketing with Becca Pountney

    This week on the I Do Wedding Marketing Podcast, I’m joined by the UK’s leading wedding industry marketing expert, Becca Pountney, for a conversation about how wedding marketing is evolving in 2026 and what today’s couples actually expect from the businesses they book. Becca is a wedding business consultant, coach, author, award-winning podcaster, and former television and radio marketer who has spent the last decade helping wedding pros and venues stand out and get booked. Her podcast, Wedding Pros Who Are Ready To Grow, recently won Best Business Podcast of the Year at the British Podcast Awards, and after this conversation, you’ll understand why. In this episode, we unpack Becca’s “Marketing Theme Park” 🎢 concept and why the traditional marketing funnel no longer reflects how modern couples actually make decisions. From AI and shrinking attention spans to referrals, pricing transparency, and creating unforgettable client experiences, this conversation is full of practical, forward-thinking insights for wedding pros who want to stay visible, relevant, and profitable in an evolving industry. If you’ve been wondering what marketing actually needs to look like moving forward, this episode is a must-listen. We discuss: 🎢 Why the traditional marketing funnel is outdated and what the “Marketing Theme Park” means for wedding businesses in 2026 🎢 How today’s couples actually discover and book vendors in an AI-heavy world 🎢 Becca’s SCREAM framework for modern wedding marketing and why standing out matters more than ever 🎢 Why referrals, recommendations, and unforgettable client experiences are still powerful booking tools 🎢 The importance of using multiple marketing channels, tracking your data, and embracing the mindset that done is better than perfect Resources mentioned in this episode: Becca’s podcast: Wedding Pros Who Are Ready To Grow https://wedding-pros.captivate.fm/listen  Becca’s book: Done Is Better Than Perfect https://a.co/d/42Y30LB  Becca’s “Marketing Theme Park” episode (Episode 153) https://beccapountney.com/podcast-153/   Becca’s Free Marketing Checklist https://go.beccapountney.com/marketingchecklist  Connect with Becca: Instagram: https://www.instagram.com/beccapountney/  Facebook: https://www.facebook.com/beccapountney  LinkedIn: https://uk.linkedin.com/in/becca-pountney-a0181033  Follow I Do Wedding Marketing  Instagram: https://www.instagram.com/idoweddingmarketing/ Facebook: https://www.facebook.com/idoweddingmarketing LinkedIn: https://www.linkedin.com/in/nina-addeo-699898ab/ Threads: https://www.threads.com/@idoweddingmarketing   I Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP: https://www.aisleplanner.com/affiliate/IDWMxAP

    47 min

  3. May 15

    Ep 209 | Is Your Instagram Bio Costing You Bookings??

    Your social media bio might be the reason potential clients are clicking away before they ever inquire… 😬 In this episode of the I Do Wedding Marketing Podcast, I’m diving into one of the smallest, yet most powerful, pieces of your marketing: your bio! Because those few lines at the top of your Instagram, TikTok, or YouTube profile? They’re doing a lot more heavy lifting than you think. I’m breaking down the biggest mistakes I see wedding pros making, why vague bios are costing you inquiries, and how to turn your profile into a clear, client-attracting first impression that actually converts. If your bio currently says something like “capturing love stories ✨”, this episode is for you! In this episode, I cover: The #1 thing most wedding pros are missing in their social media bios How to instantly make your profile more client-focused The 3 things every high-converting bio needs Common mistakes with “link in bio” strategy Simple calls-to-action that encourage inquiries and clicks By the end of this episode, you’ll definitely be looking at your bio differently, and probably rewriting it too! Check out my link in bio here: https://www.idoweddingmarketing.com/links  Follow I Do Wedding Marketing  Instagram: https://www.instagram.com/idoweddingmarketing/ Facebook: https://www.facebook.com/idoweddingmarketing LinkedIn: https://www.linkedin.com/in/nina-addeo-699898ab/ Threads: https://www.threads.com/@idoweddingmarketing   I Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP: https://www.aisleplanner.com/affiliate/IDWMxAP

    13 min

  4. May 6

    Ep. 208 | How Retreats Can Elevate Your Brand + Community with Nadine Bozeman

    Welcome back to another episode of the I Do Wedding Marketing Podcast! Today I’m sitting down with Nadine Bozeman, host of Secrets of a Bridal Seamstress Podcast and Business Membership, to explore what it really looks like to take your community offline and create meaningful, in-person experiences. Because retreats aren’t just trendy, they’re transformational! If you’ve ever wondered what it actually takes to bring something like this to life, this episode pulls back the curtain. From how Nadine launched her first retreat to what it takes to create a sellout, high-value experience, this conversation breaks down how to turn your audience into a connected community that actually wants to show up. 💡 What You’ll Learn Why retreats are the natural next step for growing your community and brand What drives people to invest in in-person experiences and how to know if you’re ready to host one How to lead with purpose to design a retreat experience people rave about and return to Smart pricing strategies and creative ways to structure your retreat for impact and profitability At its core, this episode is about connection. Your audience doesn’t just want more content, they want to feel like they’re part of something. And when you lead with intention and a clear transformation, retreats become more than an offer, they become a powerful extension of your brand. Done well, they position you as a leader, deepen loyalty, and create experiences your audience will continue to come back to. 🤍 Connect with Nadine Loved this conversation? Stay connected with Nadine and dive deeper into her world: Listen to her podcast: Secrets of a Bridal Seamstress Explore her community + membership for bridal seamstresses Follow along on Instagram for behind-the-scenes, retreat content, and business insights Follow I Do Wedding Marketing  Instagram Facebook LinkedIn Threads

    28 min

  5. Apr 29

    Ep. 207 | Everybody DOESN’T Know This! (Even If You Think They Do)

    We spend so much time worrying that what we want to say has already been said and that it’s not “original enough.” But here’s the truth: it’s not about the message… it’s about how you say it! In This Episode, I cover: How to use AI by speaking your content instead of typing Why your message still matters (even if it’s been said before) The truth about “everyone already knows this” How to create content faster using your voice and perspective My challenge to you: If you’ve been holding back because what you want to say has already been said, “people already know this”, or you don’t want to sound repetitive, I want you to try this. ✨ Open up ChatGPT (or your AI tool of choice)✨ Hit the microphone✨ Talk through your idea like you would to a client✨ Let it turn your thoughts into content Your perspective, tone, and experiences make what you have to say uniquely yours, and it will resonate with someone out there! 🔗 Links & Resources: Wedding Summit Series: https://margauxfraise.mykajabi.com/wss-tech-ai-registration?ref=https%3A%2F%2Fmargauxfraise.mykajabi.com%2Fa%2F2148253283%2FNvhTLJD3 Ep 173 | Alan Berg and The Sales Secrets for Wedding Pros: AI, Ghosting and Getting the Yes: https://www.idoweddingmarketing.com/podcast/episode/237ec05a/ep-173-or-alan-berg-and-the-sales-secrets-for-wedding-pros-ai-ghosting-and-getting-the-yes  Follow I Do Wedding Marketing  Instagram: https://www.instagram.com/idoweddingmarketing/ Facebook: https://www.facebook.com/idoweddingmarketing LinkedIn: https://www.linkedin.com/in/nina-addeo-699898ab/ Threads: https://www.threads.com/@idoweddingmarketing   I Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP: https://www.aisleplanner.com/affiliate/IDWMxAP

    9 min

  6. Apr 18

    Ep. 206 | How I Use AI & Tech to Run My Social Media Business

    In today’s episode, I’m breaking down the exact tech tools and AI platforms I use to run my social media management business, and how you can use them in your wedding business, too. I get asked all the time what tools I’m using for content, scheduling, workflows…so I wanted to dedicate an episode to walking you through it all. I’m also sharing information about the upcoming Wedding Summit Series: Tech & AI Edition happening April 20–24. 👉 Grab your free ticket here. ✨ In This Episode, I cover: My go-to tools for TikToks, Reels, and video content creation How I schedule, manage, and batch my content My take on AI and how it supports your business What to expect from the Wedding Summit Series and key sessions to watch 🎟️ Wedding Summit Series: Tech & AI Edition This is happening April 20 - 24th, and I’m so excited about it! Here’s what you can expect: 4 days of content focused on marketing, sales, systems, and creativity 7 - 8 presentations released each day (free ticket = watch them that day) Live sessions where you can ask speakers questions specific to your business Access to a community of wedding pros and speakers If you upgrade your ticket, you’ll also get lifetime access, bonuses (including access to my membership, The Social Studio!), and additional trainings. But even the free ticket is incredibly valuable! 👉 Grab your free ticket here! Resources Mentioned: Tech tools that I use - CapCut, Canva, Later, and Dubsado Enji - My recommended scheduling platform for single-brand businesses The Social Studio - My membership with content calendars, trending reels, captions, Canva templates, and so much more! Wedding Summit Series: Tech & AI Edition - Free ticket + event details (April 20–24) Wedding Business Builder - Course for new wedding business owners Follow I Do Wedding Marketing  Instagram Facebook LinkedIn Threads

    23 min

  7. Feb 25

    Ep. 205 | The 5 Pricing Archetypes Every Wedding Pro Falls Into with Danison Fronda-Tietz of Bowtie and Biz

    In this episode of the I Do Wedding Marketing Podcast, I’m sitting down with Danison Fronda-Tietz, licensed CPA, former financial analyst for The Walt Disney Company (you read that right!), wedding business owner, and founder of Bowtie & Biz. And okay, yes… I fully invited him on because I had pricing questions of my own.  Lucky for us, he delivered. We dive into his five Pricing Archetypes, which very conveniently spell P.R.I.C.E. If you’ve ever panic lowered your pricing right before an inquiry call, stalked a competitor’s packages at 11:47pm, or freaked out after raising your rates, this one is for you. We talk about: The 5 Pricing Archetypes: Profit, Relationship, Impact, Capacity, and External Why pricing feels “icky” sometimes (and what’s actually happening) How to raise prices without panicking about losing bookings Setting boundaries as a relationship-driven wedding pro Determining your true capacity (especially as a parent or solo business owner) Why profit should be part of your pricing strategy without sacrificing heart This conversation will help you finally understand why you price the way you do, and give you the confidence to fully own your Pricing Archetype instead of fighting against it. Resources and Ways to Connect with Danison: Connect with Danison on Instagram: @bowtieandbiz Take the Pricing Archetype Quiz: bowtieandbiz.com/price Visit Danison’s website to learn more: Bowtie & Biz As always, thank you for being here for another Wednesday on the I Do Wedding Marketing Podcast. 💛 Follow I Do Wedding Marketing  Instagram Facebook LinkedIn Threads I Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP

    38 min

  8. Feb 18

    Ep. 204 | How Evergreen Content Can Book You Weddings

    Valentine’s Day marks the unofficial end of engagement season. And while we’re all hoping for that inquiry rush, today’s episode is about something that works whether your inbox fills up tomorrow… or not. We’re talking about evergreen content, which is the kind of content that builds trust, drives inquiries, and works behind the scenes long after you hit publish. It may not be viral, but it is powerful and absolutely critical in the wedding industry. In This Episode, I Cover: What evergreen content actually is (and what it’s not) Why trend-based content isn’t a long-term strategy The difference between viral posts and strategic posts 5 types of evergreen content every wedding pro should be creating: Why evergreen content builds trust and filters out misaligned couples If you’re tired of feeling like you have to chase trends just to stay relevant, if you want content that actually builds trust and books aligned couples, or if you’re ready for social media to feel strategic instead of exhausting, this episode is for you! Resources Mentioned, Free Trainings and Upcoming Events: 📱 The Social Studio Membership Where strategy meets simplicity. For $27/month, you’ll get weekly trending audios, evergreen content prompts, plug-and-play Canva templates, and a growing caption library, all designed to help you create content that builds trust, books aligned couples, and makes social media easy and fun! Join us in the Studio today! 🎟️ Wedding Business CEO Summit I’m teaching at this year’s Wedding Business CEO Summit! I’ll be sharing my signature KISS Method of Social Media (Keep It Simple, Sweetheart) so you can finally market your business without burnout. Grab your free ticket to catch my training, as well as: ✔ 20+ wedding industry experts✔ Free access to every session✔ Option to upgrade for lifetime replays + bonus trainings Snag your free ticket today: Click here 🎤 Wedding MBA Speaker-Off Watch the replay of my session and cast your vote! It’s basically American Idol for wedding education, and it’s a BLAST. Replay Starts at 1:19:50 Cast Your Vote Follow I Do Wedding Marketing  Instagram Facebook LinkedIn Threads I Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP

    21 min
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5
out of 5
20 Ratings

About

The I Do Wedding Marketing podcast brings marketing know-how and wedding experience together in one place. This podcast is ideal for wedding industry professionals looking to apply a social media strategy for their brand on their own, or to outsource it.

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