I Do Wedding Marketing Podcast

Nina Addeo
  • 5.0 (20)
  • Marketing
  • Updated Weekly

The I Do Wedding Marketing podcast brings marketing know-how and wedding experience together in one place. This podcast is ideal for wedding industry professionals looking to apply a social media strategy for their brand on their own, or to outsource it.

  1. 1d ago

    Ep. 215 | Pinterest is Your Secret Marketing Superpower with Dana Bahr

    If Pinterest has been sitting on the back burner of your marketing strategy, this episode is your sign to take another look. I'm joined by Pinterest Marketing Strategist Dana Bahr, who spent more than a decade in wedding and event planning before helping wedding pros use Pinterest to generate consistent, organic leads year-round. In this episode, we're breaking down how Pinterest isn't social media, it's a search engine, and why that's such a powerful opportunity for wedding professionals. We also talk about how Pinterest and Instagram work together, why keywords matter, and the biggest mistakes keeping wedding pros from getting discovered by couples who are actively searching for their services. Why Pinterest is different from Instagram and other social platforms. How Pinterest helps couples find you before they ever inquire. The importance of keywords and location-based searches. Common Pinterest mistakes wedding pros make. Why now is the perfect time to prepare for engagement season. Plus... Dana and I are giving you a little sneak peek of something exciting coming in September! 👀 If you're ready to head into booking season with a stronger marketing strategy, you won't want to miss what's coming. Mentioned in this episode: ✨Back to Booked Workshop with Nina Addeo and Dana BahrJoin us September 17th at 12 PM ET to prepare for engagement season by combining Pinterest and social media into one cohesive marketing strategy. Think of this as your Q4 or "back-to-school" reset for your business—while the kids are heading back to school, you're getting back to booked! https://us06web.zoom.us/meeting/register/uqL_AYo-TNCMFcqJUcHwTA ✨The Styled Pin CollectionDana's monthly Pinterest membership that includes 30 plug-and-play pin templates, monthly Pinterest trend reports, those Pinning Parties we were talking about, and so much more! https://ddvirtualmanagement.com/styled-pin-collection  ✨The Unapologetic Pinner PodcastDana's podcast for Pinterest marketing and business tips. https://open.spotify.com/show/61SEoLcrVlZEMkT5BIhUa1  Follow I Do Wedding Marketing:  Instagram: https://www.instagram.com/idoweddingmarketing/ Facebook: https://www.facebook.com/idoweddingmarketing LinkedIn: https://www.linkedin.com/in/nina-addeo-699898ab/ Threads: https://www.threads.com/@idoweddingmarketing

  2. 5d ago

    Ep. 214 | How to Make the Algorithm Work for Your Wedding Business

    In this episode, I'm breaking down how the algorithm actually works, why it's much simpler than most wedding pros think, and how I was reminded of this recently by a strawberry lobster (yes, you read that correctly! 🍓🦞). I explain why social platforms are simply trying to recommend content people enjoy, and how you can use that to your advantage. In this episode, I'll cover: What the algorithm is really looking for Why saves, shares, watch time, and comments matter How to help Instagram and TikTok understand your wedding content Why creating valuable content beats chasing "algorithm hacks" Simple ways to get your content in front of more engaged couples Mentioned in this episode: ✨ I'll be speaking at the Central Florida Wedding Association Annual Summit happening August 24–25! Grab your CFWA tickets for Orlando and use code SPEAKER20 to save $20: https://cfwasummit.com/registration/  ✨ Learn more about The Social Studio, my monthly membership with wedding-specific content ideas, captions, hooks, and Reels designed to help you market your business with confidence: https://thesocialstudiobyidoweddingmarketing.circle.so/checkout/idwm  Follow I Do Wedding Marketing:  Instagram: https://www.instagram.com/idoweddingmarketing/ Facebook: https://www.facebook.com/idoweddingmarketing LinkedIn: https://www.linkedin.com/in/nina-addeo-699898ab/ Threads: https://www.threads.com/@idoweddingmarketing

  3. Jul 1

    Ep. 213 | Stop Overcomplicating Reels: Use This Free Instagram Tool

    In this week's solo episode, I'm sharing one of my favorite tools for creating content faster: Instagram’s Edits App. I'm breaking down why I love it, how to use templates to create Reels in minutes, and why this app is making it easier than ever for wedding pros to show up consistently on social media without spending hours editing. If you've ever stared at your camera roll full of beautiful wedding content and thought, "I should post more..." this episode is for you. In this episode, I'll cover: What the Edits App is and why it's different How Reel templates can save you a ton of time My favorite hack for keeping B-roll organized and accessible How to find trending templates that are already working Why done is always better than perfect when it comes to social media Plus, I'm sharing details about the upcoming Central Florida Wedding Association Conference in Orlando, where I'll be speaking this August! Connect with me on Instagram @idoweddingmarketing, and don't forget to subscribe so you never miss an episode.Links & Resources✨ Grab your CFWA tickets for Orlando and use code SPEAKER20 to save $20: https://cfwasummit.com/registration/ ✨ Try one of my recent Reel templates made with Edits: https://www.instagram.com/reel/DZ7qA4iusou/?igsh=ZDNuZzkweXlpMG91 ✨ Explore more plug-and-play Reel templates: https://creators.instagram.com/edits ✨ Follow along on Instagram: https://www.instagram.com/idoweddingmarketing/ Follow I Do Wedding Marketing Instagram: https://www.instagram.com/idoweddingmarketing/ Facebook: https://www.facebook.com/idoweddingmarketing LinkedIn: https://www.linkedin.com/in/nina-addeo-699898ab/ Threads: https://www.threads.com/@idoweddingmarketing I Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP: https://www.aisleplanner.com/affiliate/IDWMxAP

  4. Jun 17

    Ep. 212 | How Sarah Roshan Created One of the Most Influential Communities in Weddings

    If you've ever been on a call with me, there's a very good chance you've heard me ask, "Have you heard of Emerge Event Collective?" That's why I was so excited to sit down with Sarah Roshan, founder of Emerge Event Collective and a luxury wedding photographer whose entire career is rooted in storytelling and connection. Sarah leads a team dedicated to creating story-driven imagery for couples while also building one of the most welcoming and collaborative communities in the wedding industry through Emerge Event Collective. In this episode, we discuss: How Sarah went from theater kid to wedding photographer and entrepreneur The story behind Emerge Event Collective and its incredible growth Why collaboration beats competition every single time Finding your people and building confidence in the wedding industry Sarah's perspective on leadership, community, and creating meaningful experiences If you're curious about Emerge (and after this episode, I have a feeling you might be), head to emergeeventcollective.com to learn more and join your first Emerge online networking event as a guest. It's low-pressure, incredibly welcoming, and a wonderful way to find your people. Connect with Sarah: Sarah Roshan Photo + Video on Instagram: https://www.instagram.com/sarahroshanphoto Emerge Event Collective on Instagram: https://www.instagram.com/emergeeventcollective Follow I Do Wedding Marketing  Instagram: https://www.instagram.com/idoweddingmarketing/ Facebook: https://www.facebook.com/idoweddingmarketing LinkedIn: https://www.linkedin.com/in/nina-addeo-699898ab/ Threads: https://www.threads.com/@idoweddingmarketing   I Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP: https://www.aisleplanner.com/affiliate/IDWMxAP

  5. May 27

    211. Couples Are Exiting Your Website at These 3 Spots & PLUS How to Fix It with Devon Balicki of Design and Devon

    If you’ve tuned into this podcast before, you know I’m passionate about helping wedding pros create content that actually converts… not just content that gets likes. So when Devon of Design & Devon reached out to talk about website conversions for wedding businesses, I immediately knew we needed this conversation on the podcast. Devon is a former software engineer turned strategic web designer for florists and event professionals, and honestly? She completely reframed the way I think about wedding websites (and digital portfolios… but more on that later!).  This was such a great reminder that your website shouldn’t just exist, it should actively help you book the right clients 24/7. In this episode, we talk about: What makes a wedding website actually convert in 2026 The biggest mistakes vendors make in their hero section (aka the first thing couples see on their website) What you should have (and what you should leave out) of your gallery to impress, not overwhelm How your inquiry form might accidentally be costing you leads Pricing transparency and why couples want clarity now more than ever How to strategically attract better-fit inquiries (and fewer ghosting leads) And because Devon is amazing, she also created a free website self-audit specifically for I Do Wedding Marketing listeners so you can evaluate your own website in under 15 minutes. Grab it here: https://www.designanddevon.com/idoweddingmarketing Connect with Devon: Instagram: https://www.instagram.com/designanddevon/  LinkedIn: https://www.linkedin.com/in/devon-balicki-4a841961/  Follow I Do Wedding Marketing  Instagram: https://www.instagram.com/idoweddingmarketing/ Facebook: https://www.facebook.com/idoweddingmarketing LinkedIn: https://www.linkedin.com/in/nina-addeo-699898ab/ Threads: https://www.threads.com/@idoweddingmarketing   I Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP: https://www.aisleplanner.com/affiliate/IDWMxAP

  6. May 20

    Ep. 210 | What Theme Parks Can Teach Wedding Pros About Marketing with Becca Pountney

    This week on the I Do Wedding Marketing Podcast, I’m joined by the UK’s leading wedding industry marketing expert, Becca Pountney, for a conversation about how wedding marketing is evolving in 2026 and what today’s couples actually expect from the businesses they book. Becca is a wedding business consultant, coach, author, award-winning podcaster, and former television and radio marketer who has spent the last decade helping wedding pros and venues stand out and get booked. Her podcast, Wedding Pros Who Are Ready To Grow, recently won Best Business Podcast of the Year at the British Podcast Awards, and after this conversation, you’ll understand why. In this episode, we unpack Becca’s “Marketing Theme Park” 🎢 concept and why the traditional marketing funnel no longer reflects how modern couples actually make decisions. From AI and shrinking attention spans to referrals, pricing transparency, and creating unforgettable client experiences, this conversation is full of practical, forward-thinking insights for wedding pros who want to stay visible, relevant, and profitable in an evolving industry. If you’ve been wondering what marketing actually needs to look like moving forward, this episode is a must-listen. We discuss: 🎢 Why the traditional marketing funnel is outdated and what the “Marketing Theme Park” means for wedding businesses in 2026 🎢 How today’s couples actually discover and book vendors in an AI-heavy world 🎢 Becca’s SCREAM framework for modern wedding marketing and why standing out matters more than ever 🎢 Why referrals, recommendations, and unforgettable client experiences are still powerful booking tools 🎢 The importance of using multiple marketing channels, tracking your data, and embracing the mindset that done is better than perfect Resources mentioned in this episode: Becca’s podcast: Wedding Pros Who Are Ready To Grow https://wedding-pros.captivate.fm/listen  Becca’s book: Done Is Better Than Perfect https://a.co/d/42Y30LB  Becca’s “Marketing Theme Park” episode (Episode 153) https://beccapountney.com/podcast-153/   Becca’s Free Marketing Checklist https://go.beccapountney.com/marketingchecklist  Connect with Becca: Instagram: https://www.instagram.com/beccapountney/  Facebook: https://www.facebook.com/beccapountney  LinkedIn: https://uk.linkedin.com/in/becca-pountney-a0181033  Follow I Do Wedding Marketing  Instagram: https://www.instagram.com/idoweddingmarketing/ Facebook: https://www.facebook.com/idoweddingmarketing LinkedIn: https://www.linkedin.com/in/nina-addeo-699898ab/ Threads: https://www.threads.com/@idoweddingmarketing   I Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP: https://www.aisleplanner.com/affiliate/IDWMxAP

  7. May 15

    Ep 209 | Is Your Instagram Bio Costing You Bookings??

    Your social media bio might be the reason potential clients are clicking away before they ever inquire… 😬 In this episode of the I Do Wedding Marketing Podcast, I’m diving into one of the smallest, yet most powerful, pieces of your marketing: your bio! Because those few lines at the top of your Instagram, TikTok, or YouTube profile? They’re doing a lot more heavy lifting than you think. I’m breaking down the biggest mistakes I see wedding pros making, why vague bios are costing you inquiries, and how to turn your profile into a clear, client-attracting first impression that actually converts. If your bio currently says something like “capturing love stories ✨”, this episode is for you! In this episode, I cover: The #1 thing most wedding pros are missing in their social media bios How to instantly make your profile more client-focused The 3 things every high-converting bio needs Common mistakes with “link in bio” strategy Simple calls-to-action that encourage inquiries and clicks By the end of this episode, you’ll definitely be looking at your bio differently, and probably rewriting it too! Check out my link in bio here: https://www.idoweddingmarketing.com/links  Follow I Do Wedding Marketing  Instagram: https://www.instagram.com/idoweddingmarketing/ Facebook: https://www.facebook.com/idoweddingmarketing LinkedIn: https://www.linkedin.com/in/nina-addeo-699898ab/ Threads: https://www.threads.com/@idoweddingmarketing   I Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP: https://www.aisleplanner.com/affiliate/IDWMxAP

  8. May 6

    Ep. 208 | How Retreats Can Elevate Your Brand + Community with Nadine Bozeman

    Welcome back to another episode of the I Do Wedding Marketing Podcast! Today I’m sitting down with Nadine Bozeman, host of Secrets of a Bridal Seamstress Podcast and Business Membership, to explore what it really looks like to take your community offline and create meaningful, in-person experiences. Because retreats aren’t just trendy, they’re transformational! If you’ve ever wondered what it actually takes to bring something like this to life, this episode pulls back the curtain. From how Nadine launched her first retreat to what it takes to create a sellout, high-value experience, this conversation breaks down how to turn your audience into a connected community that actually wants to show up. 💡 What You’ll Learn Why retreats are the natural next step for growing your community and brand What drives people to invest in in-person experiences and how to know if you’re ready to host one How to lead with purpose to design a retreat experience people rave about and return to Smart pricing strategies and creative ways to structure your retreat for impact and profitability At its core, this episode is about connection. Your audience doesn’t just want more content, they want to feel like they’re part of something. And when you lead with intention and a clear transformation, retreats become more than an offer, they become a powerful extension of your brand. Done well, they position you as a leader, deepen loyalty, and create experiences your audience will continue to come back to. 🤍 Connect with Nadine Loved this conversation? Stay connected with Nadine and dive deeper into her world: Listen to her podcast: Secrets of a Bridal Seamstress Explore her community + membership for bridal seamstresses Follow along on Instagram for behind-the-scenes, retreat content, and business insights Follow I Do Wedding Marketing  Instagram Facebook LinkedIn Threads

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5
out of 5
20 Ratings

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The I Do Wedding Marketing podcast brings marketing know-how and wedding experience together in one place. This podcast is ideal for wedding industry professionals looking to apply a social media strategy for their brand on their own, or to outsource it.

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