Alex and Annie: The Real Women of Vacation Rentals

Alex and Annie

With more than 35 years of combined experience in vacation rentals, Alex Husner and Annie Holcombe have teamed up to connect the dots between inspiration and opportunity, seeking to find the one story, idea, strategy or decision that led to their guests big A-HA moment. Join them, as they highlight the REAL stories behind the people and brands that have built vacation rentals into the 100 BILLION dollar industry it is today.

  1. How Marriott Vacations Worldwide Thinks About Loyalty with President, Mike Flaskey

    12H AGO

    How Marriott Vacations Worldwide Thinks About Loyalty with President, Mike Flaskey

    Send us a message! In this episode, we welcome back Mike Flaskey, President and Chief Operating Officer of Marriott Vacations Worldwide. Mike shares what brought him back to the industry, what his new role looks like, and how Marriott Vacations Worldwide is approaching loyalty, customer experience, owner engagement, and long-term value. The conversation looks at the timeshare and vacation club model through a hospitality lens, including how major brands build trust, keep owners engaged, and create value beyond the initial sale or stay. Alex, Annie, and Mike also explore what short-term rental operators can learn from Marriott Vacations Worldwide, especially when it comes to consistency, brand standards, guest experience, and creating reasons for people to stay connected over time. Episode Chapters: 02:32 - Why Mike returned to the industry and joined Marriott Vacations Worldwide 10:06 - How Marriott Vacations Worldwide thinks about loyalty 11:02 - The role of Marriott Bonvoy in brand affinity and direct bookings 18:53 - What vacation rental operators can learn from timeshare 19:30 - How brand standards help build guest trust 28:20 - Why lifetime value matters in the customer journey 29:00 - Viewing vacation ownership as a subscription business 31:09 - Using experiences to strengthen loyalty and engagement 40:11 - How Marriott Vacations Worldwide is using AI in sales training 41:41 - How AI is changing digital search and hospitality marketing 47:52 - Why prepaid vacations create resilience 51:43 - What is ahead for Marriott Vacations Worldwide Connect with Mike: LinkedIn: https://www.linkedin.com/in/mike-flaskey-13496094  Instagram: https://www.instagram.com/thevacationdr/reels/  Connect with Marriott Vacations Worldwide: Marriott Vacation Club: https://www.instagram.com/marriottvacationclub/  Westin Vacation Club: https://www.instagram.com/westinvacationclub/  Sheraton Vacation Club: https://www.instagram.com/sheratonvacationclub/  ✨ Exclusive Offer to Alex & Annie Listeners: Automate your short-term rental operations with Hospitable. Start a 14-day free trial and get 25% off your bill for the first 6 months. 👉 Get started: https://hospitable.com/partners/alex-annie Reach more guests across top travel sites with BookingPal. Alex & Annie listeners get onboarding fees waived + 20% off the first two months. 👉 Get started: https://alex-and-annie-offer.bookingpal.com/  Enjoy 20% off a monthly or annual subscription to Lasoh’s Guest Portal or House Manual when you use code: AlexandAnnie. Valid through May 31, 2026. 👉 Access the offer here: https://explore.lasoh.io/alex-annie  #vacationrentals #shorttermrentals #timeshare

    59 min
  2. Introducing Revenue Reality Check Presented by Beyond, with CEO Julie Brinkman

    5D AGO

    Introducing Revenue Reality Check Presented by Beyond, with CEO Julie Brinkman

    Send us a message! Revenue strategy does not happen on autopilot. Markets shift, booking windows move, owners ask harder questions, and guests become more price sensitive. For vacation rental managers, the strategy that worked last month may need a second look today. That is the focus of Revenue Reality Check, a 6-part bimonthly series brought to you by Beyond. Each episode takes a closer look at the pricing decisions, demand trends, owner conversations, and revenue moves property managers should be paying attention to right now. For the first episode, Alex & Annie are joined by Julie Brinkman, CEO of Beyond, to talk about one of the biggest topics in revenue management today: AI. Julie shares how AI is already helping operators make sense of large amounts of data, reduce repetitive work, and give revenue managers more time to focus on strategy. She also explains why human oversight still matters, especially when it comes to pricing decisions, owner communication, and the revenue line of the business. For Julie, the opportunity is in using AI to support stronger decisions while keeping operators involved in the strategy. We discuss: 00:37 - Why revenue strategy needs regular review 03:01 - How AI is being used in vacation rental revenue management 08:39 - Where automation can help reduce repetitive work 11:12 - Why owner communication needs market context 19:21 - How AI may affect OTAs, direct bookings, and listing visibility 28:22 - Julie’s Stop, Start, and Scale advice for using AI thoughtfully 31:43 - What operators should watch as World Cup demand develops Tune in for the first episode of Revenue Reality Check, brought to you by Beyond, and follow along as we look at the trends, data, and revenue decisions vacation rental managers should be paying attention to now. Connect with Julie: LinkedIn: https://www.linkedin.com/in/jrbrinkman/  Connect with Beyond: Website: https://beyondpricing.com/ LinkedIn: https://www.linkedin.com/company/beyond-pricing/  Instagram: https://www.instagram.com/beyondpricing/  Facebook: https://www.linkedin.com/company/beyond-pricing/  #vacationrentals #shorttermrentals #strindustry

    40 min
  3. Does Vacation Rental Software Still Have Room to Grow? With Hospitable CEO Pierre-Camille Hamana

    APR 29

    Does Vacation Rental Software Still Have Room to Grow? With Hospitable CEO Pierre-Camille Hamana

    Send us a message! In this episode, Alex & Annie sit down with Pierre-Camille Hamana, founder and CEO of Hospitable, to talk about the evolution of vacation rental software and why adoption across the industry still has so much room to grow. Pierre-Camille shares how his own experience as an Airbnb host in Brussels led to the creation of Smartbnb, which later became Hospitable. What started as a solution for repetitive guest messaging has grown into a broader property management platform supporting communication, operations, channel management, direct bookings, payments, and more. The conversation also explores why many hosts and operators still hesitate to adopt property management software, how Hospitable is working to make software more accessible, and what AI could mean for guest communication, support, direct bookings, and the future of vacation rental distribution. In this episode, we discuss: 02:27 - How Pierre-Camille’s experience as an Airbnb host led to the creation of Hospitable 04:22 - Why guest messaging became the starting point for a larger software platform 09:45 - How Hospitable evolved from Smartbnb into a broader property management system 20:16 -  Why software adoption remains low across parts of the short-term rental industry 21:55 - The challenges that keep smaller hosts and operators from adopting software 23:44 - Hospitable’s approach to making property management software more accessible 17:47 - How self-managers can grow into co-hosts or professional property managers 41:47 - The role of AI in guest messaging, customer support, and software usability 44:07 - Why AI should make tools easier to use, not simply add more complexity 53:07 - What AI agents could mean for OTAs, direct bookings, and property discovery 53:07 - Why strong owner service, guest experience, and operational consistency still matter as technology evolves Connect with Pierre-Camille: LinkedIn: https://www.linkedin.com/in/pchamana/  Connect with Hospitable: Website: https://hospitable.com/partners/alex-annie  LinkedIn: https://www.linkedin.com/company/hospitable/  Instagram: https://www.instagram.com/hospitable_com/  Facebook: https://www.facebook.com/hospitable/  ✨ Exclusive Offer to Alex & Annie Listeners: Automate your short-term rental operations with Hospitable. Start a 14-day free trial and get 25% off your bill for the first 6 months. 👉 Get started: https://hospitable.com/partners/alex-annie Reach more guests across top travel sites with BookingPal. Alex & Annie listeners get onboarding fees waived + 20% off the first two months. 👉 Get started: https://alex-and-annie-offer.bookingpal.com/  Enjoy 20% off a monthly or annual subscription to Lasoh’s Guest Portal or House Manual when you use code: AlexandAnnie. Valid through May 31, 2026. 👉 Access the offer here: https://explore.lasoh.io/alex-annie  #vacationrentals #shorttermrentals #pms

    1h 3m
  4. Vrbo Vacation Rentals of the Year: A TRUE Fireside Chat with Tim Rosolio

    APR 22

    Vrbo Vacation Rentals of the Year: A TRUE Fireside Chat with Tim Rosolio

    Send us a message! In this special episode, Alex and Annie sit down with Tim Rosolio, Vice President of Vacation Rental Partnerships at Vrbo, for a behind-the-scenes look at Vrbo’s Vacation Rentals of the Year program and what it takes to earn that recognition. Recorded on location at Lakefront Escape on Squam Lake, New Hampshire, one of this year’s winning properties, the episode offers both a platform perspective and a firsthand look at the kind of hospitality Vrbo is celebrating. Tim shares how Vrbo selects winners from millions of properties across its global network, using a mix of performance data, guest reviews, local market insight, and hospitality storytelling to identify homes that deliver standout guest experiences. The conversation then shifts to David Rose, owner of Lakefront Escape, who shares how he transformed a dated lake house into an award-winning retreat designed with intention, warmth, and usability in mind. From intuitive in-home tech and thoughtful labels to tailored recommendations and architectural details, this episode highlights how exceptional hospitality is built through the details. In this episode, we cover: 03:50 - Why Vrbo created the Vacation Rentals of the Year program 04:39 - How Vrbo selects its Vacation Rentals of the Year 08:04 - What makes a vacation rental experience feel personal and memorable 13:35 - Meet David Rose and the story behind Lakefront Escape 16:42 - Why intuitive technology matters more than flashy features 23:00 - How David Rose designed Lakefront Escape for connection, comfort, and discovery 25:20 - Why David chose self-management and how Vrbo supports pricing and promotion 26:43 - How personalized recommendations can elevate the guest stay 30:34 - How labels, notes, and in-home guidance reduce guest friction 32:21 - The Japanese design influence behind the home’s guest experience 35:27 - How design, layout, and local insight help create repeat guests This episode captures both the criteria behind Vrbo’s recognition and the real-world hospitality choices that help a property earn it. Connect with: David Rose / Lakefront Escape https://www.squamlakehouse.com/  Tim Rosolio / Vrbo https://www.linkedin.com/in/tim-rosolio-434b2a98/  ✨ Exclusive Offer to Alex & Annie Listeners: Automate your short-term rental operations with Hospitable. Start a 14-day free trial and get 25% off your bill for the first 6 months. 👉 Get started: https://hospitable.com/partners/alex-annie Reach more guests across top travel sites with BookingPal. Alex & Annie listeners get onboarding fees waived + 20% off the first two months. 👉 Get started: https://alex-and-annie-offer.bookingpal.com/  Enjoy 20% off a monthly or annual subscription to Lasoh’s Guest Portal or House Manual when you use code: AlexandAnnie. Valid through May 31, 2026. 👉 Access the offer here: https://explore.lasoh.io/alex-annie  #vacationrentals #shorttermrentals #vrbovacationrentalsoftheyear

    38 min
  5. Pour Decisions: When Stays Go Sideways, with Amanda Martins of Safely

    APR 15

    Pour Decisions: When Stays Go Sideways, with Amanda Martins of Safely

    Send us a message! Not every guest stay ends with a five-star review. Some leave behind a mess. Some turn into a serious operational headache. And some become the kind of story you end up telling for years. That is the idea behind Pour Decisions: When Stays Go Sideways, a special series presented by Safely.  In this series, Alex & Annie sit down with the Safely team and industry guests to unpack the kinds of guest incidents that rarely make it into the marketing copy but often leave the biggest operational impact. Through real stories, practical insight, and a little cocktail-fueled commiseration, the series explores what went wrong, how it was handled, and what operators can do to better protect their homes, teams, and owners. About Episode 1: In this kickoff episode, Alex & Annie are joined by Amanda Martins, Vice President of Business Development at Safely, to introduce the series and set the stage for the conversations ahead. Amanda shares what Safely sees behind the scenes when guest-related damage claims come in and why these stories can be some of the most useful lessons in the business. The episode also dives into one recent case involving a large home that became the site of a 50-person party, complete with police involvement, extensive damage, smoke remediation, and a long list of cleanup issues. Amanda walks through what happened, the documentation that helped support the claim, and what operators should be thinking about when it comes to guest screening, damage protection, liability, and owner communication. It is a practical conversation that sets the tone for the series ahead, showing how real guest incidents can reveal where systems hold up, where they fall short, and what operators can do to better protect their business before the next stay goes sideways. In this episode: 01:41 - Meet Amanda Martins of Safely 03:34 - Why Alex & Annie launched this special series with Safely 08:34 - A real story involving a party that caused major property damage 15:01 - How Safely’s claims process works 16:31 - What happens if an operator does not have damage protection 19:01 - When operators should involve police or pursue legal action 24:06 - Why guest screening can help deter the wrong bookings 28:28 - Protecting homeowners and reducing business risk 30:20 - How Safely works alongside homeowner insurance 36:55 - Why this matters for operators of every size Have a story to share? We want to hear your worst guest stories. If you have a stay that went completely sideways and a lesson to go with it, submit it for a chance to be featured on a future episode. Submit your story here: https://form.jotform.com/261032817700044 Connect with Amanda: LinkedIn: https://www.linkedin.com/in/amandakatmartins/  Learn more about Safely: Website: https://safely.com/alex-and-annie  LinkedIn: https://www.linkedin.com/company/safely-stay/  This episode’s cocktail: Checkout 75 A little classy, a little dangerous, and apparently best enjoyed seated. Ingredients: 1 oz tequila0.5 oz GranGala0.5 oz fresh squeezed lime juice0.5 oz fresh squeezed orange juiceSparkling wine, such as prosecco or a dry brut, to topHow to make it: Shake the tequila, GranGala, lime juice, and orange juice with ice. Strain into your favorite wine glass, then top with bubbly. Amanda’s final tip: Don’t stand up too fast when finished. #vacationrentals #shorttermrentals #guesthorrorstories

    45 min
  6. How Awayday Is Scaling Without Losing Local Identity, with CEO Jakob Dwyer

    APR 8

    How Awayday Is Scaling Without Losing Local Identity, with CEO Jakob Dwyer

    Send us a message! What does it take to grow a vacation rental company without losing the local identity that made it successful in the first place? In this episode, we are joined by Jakob Dwyer, CEO of Awayday, to talk about how the company is scaling through a model built on local leadership, shared support, and strong operational foundations. Instead of forcing every market into the same mold, Awayday supports growth through shared resources across accounting, HR, revenue management, business development, and technology, while local teams continue to lead the day-to-day business. Jakob also shares how that approach influences the way Awayday evaluates partners, supports local operators, and balances growth with owner and guest experience. This conversation offers a clear look at how Awayday is building scale through stronger operations and support without losing the local identity at the core of each business. Episode Chapters: 00:00 - Intro to Awayday CEO Jakob Dwyer 01:14 - Jakob Dwyer’s background in vacation rentals and RealJoy’s growth 05:52 - How Awayday scales local vacation rental companies 10:50 - Why local market knowledge matters in vacation rental growth 13:07 - What Awayday looks for in a vacation rental partner 18:17 - Founder transitions, succession planning, and exit options 23:15 - Why strong vacation rental operations matter more than growth at all costs 27:01 - Awayday’s onboarding process and value creation strategy 31:41 - Shared services, local leadership, and centralized support 37:05 - How Awayday is thinking about AI in vacation rental operations 46:11 - SOPs, company culture, and empowering vacation rental teams 50:57 - Awayday’s growth strategy for 2026 and beyond 58:43 - Why every team member plays a role in company growth This episode is brought to you by Awayday. If you are interested in being part of a company that values local leadership, strong operations, and long-term growth, connect with Jakob at jakob@awayday.com. Connect with Jakob: LinkedIn: https://www.linkedin.com/in/jakob-dwyer-19516033/  Connect with Awayday: Website: https://www.awayday.com/ LinkedIn: https://www.linkedin.com/company/awayday-vacation-rentals/  ✨ Exclusive Offer to Alex & Annie Listeners: Streamline your short-term rental operations with Hostfully. Mention the Alex & Annie Podcast when you sign up and get free onboarding ($1000 value). 👉 Click here to get started: https://www.hostfully.com/influencers/alex-annie/  Reach more guests across top travel sites with BookingPal. Alex & Annie listeners get onboarding fees waived + 20% off the first two months. 👉 Click here to get started: https://alex-and-annie-offer.bookingpal.com/  #vacationrentals #shorttermrentals #localidentity

    1h 3m
  7. 1st of the Month Wrangle: What's Missing from Vacation Rental Marketing, with Lasoh CEO Orlie Benjamin

    APR 1

    1st of the Month Wrangle: What's Missing from Vacation Rental Marketing, with Lasoh CEO Orlie Benjamin

    Send us a message! We’re kicking off a new special series, First of the Month Wrangle, in partnership with Lasoh, where we’ll dig into the strategies, systems, and blind spots shaping one of the most important and often misunderstood areas of vacation rentals: marketing. Throughout the series, Alex & Annie will be joined by Orlie Benjamin, Founder and CEO of Lasoh, a vacation rental marketing platform built to help operators drive more direct bookings and increase profit through deeper relationships with every guest. Together, they explore what it really takes to build stronger guest relationships, improve direct booking performance, and think more strategically about marketing in vacation rentals. In this first episode, Orlie shares the thinking behind Lasoh and the problem she believes the industry still has not solved. While many of the core systems in vacation rentals are designed to manage properties, pricing, and distribution, far fewer are built to help operators understand guests, strengthen relationships, and market in a way that creates long-term value. The conversation looks at what happens when hospitality gets overshadowed by operations, why guest data matters far beyond the initial booking, and why marketing deserves a bigger role in growth strategy. Episode Chapters: 01:56 - Why Orlie Benjamin built Lasoh for vacation rental marketing 04:19 - What’s missing from most vacation rental PMS platforms 07:58 - Vacation rental tech vs. hotel tech: where the gaps still exist 09:47 - Asset management vs. guest experience in hospitality 11:01 - Why hospitality gets harder to scale in vacation rentals 13:42 - Why revenue management and marketing should work together 16:33 - The real levers of growth: customers, spend, and repeat stays 21:03 - How Lasoh helps operators capture guest data and personalize marketing 25:46 - Guest-first marketing vs. inventory-first marketing This episode sets the tone for the series ahead and offers a valuable perspective for anyone looking to build a more thoughtful, guest-centered marketing strategy. ✨ Exclusive offer for Alex & Annie listeners ✨ Enjoy 20% off a monthly or annual subscription to Lasoh’s Guest Portal or House Manual when you use code: AlexandAnnie. Access the offer here: https://explore.lasoh.io/alex-annie  Valid through May 31, 2026. Learn more about Lasoh: Website: https://tinyurl.com/52nvyw8t LinkedIn: https://www.linkedin.com/company/lasoh/ Facebook: https://www.facebook.com/people/Lasohio/61575721958679/ Instagram: https://www.instagram.com/lasoh.io Connect with Orlie: LinkedIn: https://www.linkedin.com/in/orliebenjamin/ Facebook: https://www.facebook.com/profile.php?id=61585160391720 Instagram: https://www.instagram.com/lasoh.io/ #vacationrentals #vacationrentalmarketing #directbookings

    35 min
  8. The Realities of Operating in a Legacy Vacation Rental Market, with Tom Stewart of Resort Realty

    MAR 25

    The Realities of Operating in a Legacy Vacation Rental Market, with Tom Stewart of Resort Realty

    Send us a message! In this episode, Tom Stewart, COO of Resort Realty, joins Alex & Annie to talk about the realities of running a vacation rental business in the Outer Banks, one of the most established and distinctive markets in the industry. They get into what makes the market different, from its geography and seasonality to its mix of inventory and long-standing operating norms. Tom also shares what it takes to keep a legacy operation strong as market conditions change. The conversation explores weather and erosion challenges, guest and owner communication, selective growth, direct bookings, linen and laundry logistics, dynamic pricing, onboarding complexity, and the reset in owner expectations after the COVID boom.  If you work in vacation rentals, especially in a mature or highly seasonal market, this episode offers a practical look at what long-term success requires behind the scenes.  Episode Chapters: 04:20 - Tom Stewart’s path into vacation rentals 08:18 - What makes the Outer Banks such a unique vacation rental market 11:37 - Weather, erosion, road access, and operating through disruption 20:56 - Why legacy markets function differently from newer STR markets 25:05 - Professionally managed inventory and Resort Realty’s direct booking mix 27:18 - Growth vs. scale and why selective inventory matters 30:41 - Laundry, linens, and simplifying operations at scale 36:13 - How Resort Realty approaches dynamic pricing 44:16 - Expanding into long-term rentals and building steadier cash flow 49:01 - Why onboarding large homes is more complex than it looks 54:15 - How owner expectations changed after the COVID boom 58:43 - Why pricing and demand look different now 1:00:38 - Tom’s advice for people getting into vacation rental operations Connect with Tom: LinkedIn: https://www.linkedin.com/in/tom-s-8b607938/  Website: https://www.resortrealty.com/  ✨ Exclusive Offer to Alex & Annie Listeners: Streamline your short-term rental operations with Hostfully. Mention the Alex & Annie Podcast when you sign up and get free onboarding ($1000 value). 👉 Click here to get started: https://www.hostfully.com/influencers/alex-annie/  Reach more guests across top travel sites with BookingPal. Alex & Annie listeners get onboarding fees waived + 20% off the first two months. 👉 Click here to get started: https://alex-and-annie-offer.bookingpal.com/ #vacationrentals #shorttermrentals #outerbanks

    1h 2m
5
out of 5
34 Ratings

About

With more than 35 years of combined experience in vacation rentals, Alex Husner and Annie Holcombe have teamed up to connect the dots between inspiration and opportunity, seeking to find the one story, idea, strategy or decision that led to their guests big A-HA moment. Join them, as they highlight the REAL stories behind the people and brands that have built vacation rentals into the 100 BILLION dollar industry it is today.

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