Passionate & Prosperous with Stacey Brass-Russell

Stacey Brass-Russell
  • 5.0 (80)
  • Entrepreneurship
  • Updated Weekly

Passionate & Prosperous is the only podcast that teaches coaches, creatives & service-oriented individuals how to trust in themselves and leverage their unique message, experience and expertise to attract their ideal audience, create clients and organically build soul-aligned businesses.

  1. 3d ago

    244: 3 Cool Ways I'm Using AI in My Coaching Business (Without the AI Slop)

    Most people are using AI to create lousy content. And it shows. But there's a much more valuable way to use it in your business. AI can't replace your voice, your stories, or your ideas, and if you're willing to put in the time and effort, it can help you create things you couldn't have created without it. I'm breaking down the three ways I've been using AI over the last couple of months to create some really exciting assets for my business: one that attracts the right people into my world, one that makes what my paying clients get even better, and one that's helping me create a live experience for the people who'll be in the room. Listen to learn more about: Why AI can't replace you, your stories or your voice, and what it's really good for insteadThe difference between using AI as a thought partner and having it do the work for youWhat you have to be willing to give AI before it can give you anything good backWhy interactive, customized lead magnets are working so well right nowWhy moving people off social media and onto platforms you own matters more than everHow AI can make what your paying clients get even betterWhy I push back on AI constantly, and why you should too If you've been wary of AI, or you've only been using it to write captions, this episode will get you thinking a whole lot bigger. Ready to talk about working together? Book a call with me to talk about one-on-one coaching or joining the Passionate & Prosperous Academy: https://my.timetrade.com/book/DFGVN Looking for free support right now? There's a whole resources page on my website: https://www.staceybrassrussell.com/resources

  2. Sep 30

    243: The Truth About Building a Business (Spoiler: There Are Ups and Downs)

    Building a business has ups and downs at every stage, and none of them automatically mean you're doing something wrong. Sometimes there's too little going on and sometimes there's too much. Things move more slowly than you want, or you don't have enough time to do everything that needs doing. Whether you're just getting started, fully booked, or growing into what's next, there's always some version of it to contend with. I'm breaking down why that's simply the truth of having a business, and how to recognize where you are right now so you can make a conscious decision about what to do next, instead of making it mean something is wrong with you or your business. Listen to learn more about: Why things moving slower than you want isn't a sign that you're failingHow the deadlines you set for yourself can turn a normal phase into a crisisWhat to do when you have more time than clientsWhat to do when you have more clients than time, and you can already see the next dip comingWhy doing your work any way you can, even before you're getting paid for it, is what keeps you movingHow being rigid about what you're willing to do can keep you stuckWhat it looks like to build your body of work instead of waiting for the next client Wherever you are in your business right now, nothing is wrong. And there's always something you can do. Ready to talk about working together? Book a call with me to talk about one-on-one coaching or joining the Passionate & Prosperous Academy: https://my.timetrade.com/book/DFGVN Looking for free support right now? There's a whole resources page on my website: https://www.staceybrassrussell.com/resources 🔗 Ways to Work With Stacey & Free Resources 💚 1:1 Coaching & Mastermind Book your free Ultimate Impact Blueprint Session to explore private coaching or mastermind support and take your life and business to the next level. 🌟 Passionate & Prosperous Academy Join the Academy for coaching, mentorship, and community designed to help you build and grow a transformational business without ads or complicated funnels—just powerful offers, relationships, and live delivery. 📈 Free Resource: High-Converting Event Playbook Learn how to create masterclasses, workshops, and talks that actually lead to clients (not crickets). 💻 Free Mini-Course: Your Irresistible Signature 1:1 Offer Five simple steps to crafting a premium 1:1 offer your ideal clients are ready to say yes to. 🧘 Passionate & Prosperous Manifestation Toolkit ($47) An exclusive toolkit featuring a 52-card affirmation deck and a guided journal with custom prompts to help you align, manifest, and take intentional action. Get Full Show Notes, Event Sign Ups and More Information Here: http://www.staceybrassrussell.com/podcast

  3. Sep 23

    242: Coaching Skills That Create Clients and Keep Them

    Marketing can get you attention, but it's your coaching skills that create clients — and keep them. When you're selling coaching, teaching, or any kind of transformational work, the deal almost always gets sealed in a conversation, where someone gets to feel your energy, see how you think, and get a real sense of what it would be like to work with you. And once they say yes, those same skills are what get them results and make them never want to leave. I'm breaking down the three foundational coaching skills I rely on in every conversation I have. That includes someone I've just met at an event, a potential client, a colleague who might refer me, and a client I've been working with for years. They aren't as easy peasy as they sound, and they're what turn visibility into clients and clients into long-term relationships. Listen to learn more about: What closes the gap between your marketing and actually making the saleThe three coaching skills I think every coach and service-based business owner needs to master, including one I coined myselfWhy the simplest-sounding skill takes an unbelievable amount of confidenceWhat separates a good coach from an exceptional one in a single conversationHow the right question in the moment can create a breakthrough and show someone how good you are at what you do, without coaching them without permissionHow to handle it when a client isn't happy with their experience, and why that takes coaching skills, not just customer serviceWhy showing up powerfully in any room starts before you ever say a word If your work happens between two humans, this is how your clients choose you and why they stay. Ready to talk about working together? Book a call with me to talk about one-on-one coaching or joining the Passionate & Prosperous Academy: https://my.timetrade.com/book/DFGVN Looking for free support right now? There's a whole resources page on my website: https://www.staceybrassrussell.com/resources 🔗 Ways to Work With Stacey & Free Resources 💚 1:1 Coaching & Mastermind Book your free Ultimate Impact Blueprint Session to explore private coaching or mastermind support and take your life and business to the next level. 🌟 Passionate & Prosperous Academy Join the Academy for coaching, mentorship, and community designed to help you build and grow a transformational business without ads or complicated funnels—just powerful offers, relationships, and live delivery. 📈 Free Resource: High-Converting Event Playbook Learn how to create masterclasses, workshops, and talks that actually lead to clients (not crickets). 💻 Free Mini-Course: Your Irresistible Signature 1:1 Offer Five simple steps to crafting a premium 1:1 offer your ideal clients are ready to say yes to. 🧘 Passionate & Prosperous Manifestation Toolkit ($47) An exclusive toolkit featuring a 52-card affirmation deck and a guided journal with custom prompts to help you align, manifest, and take intentional action. Get Full Show Notes, Event Sign Ups and More Information Here: http://www.staceybrassrussell.com/podcast

  4. Sep 16

    241: Getting Clients Is a Numbers Game (And Not the Ones You Think)

    Business is a numbers game — but not the numbers most people think. Not followers, not a huge email list, not the one perfect post you're missing. When you're selling coaching, teaching, or any human-centered offer, you don't need a thousand clients to make really good money. You need as many as it takes at the price of your offer, and you need to put yourself out there many more times than you think to get them. I'm breaking down what the numbers game really means for clients, bookings, speaking gigs, podcast guest spots, referrals, and every other opportunity you're pitching for — and the two places I look first when a client tells me they're doing all the things and it's not working. Listen to learn more about: How many people need to know you exist in order to get the clients and opportunities you wantWhy it's so tempting to assume something's wrong with what you're doing — when it's usually just that you need to do more of itHow to tell whether you have a numbers problem or a niche and offer problemThe reason most people won't come right out and sell their offers and what it’s costing themWhat it really takes to get picked (and how I know from my years in show business)What it means to amplify your actions, proportionate to the results you actually want If you want more clients, more bookings, and more opportunities, this episode is going to be a total eye-opener. Ready to talk about working together? Book a call with me to talk about one-on-one coaching or joining the Passionate & Prosperous Academy: https://my.timetrade.com/book/DFGVN Looking for free support right now? There's a whole resources page on my website: https://www.staceybrassrussell.com/resources 🔗 Ways to Work With Stacey & Free Resources 💚 1:1 Coaching & Mastermind Book your free Ultimate Impact Blueprint Session to explore private coaching or mastermind support and take your life and business to the next level. 🌟 Passionate & Prosperous Academy Join the Academy for coaching, mentorship, and community designed to help you build and grow a transformational business without ads or complicated funnels—just powerful offers, relationships, and live delivery. 📈 Free Resource: High-Converting Event Playbook Learn how to create masterclasses, workshops, and talks that actually lead to clients (not crickets). 💻 Free Mini-Course: Your Irresistible Signature 1:1 Offer Five simple steps to crafting a premium 1:1 offer your ideal clients are ready to say yes to. 🧘 Passionate & Prosperous Manifestation Toolkit ($47) An exclusive toolkit featuring a 52-card affirmation deck and a guided journal with custom prompts to help you align, manifest, and take intentional action. Get Full Show Notes, Event Sign Ups and More Information Here: http://www.staceybrassrussell.com/podcast

  5. Sep 9

    240: Offer Creation: How to Build an Offer That Actually Sells

    Most people create their offers backwards. They decide what they want to sell, they build it, they put it out into the world — and then they can't sell it and they can't figure out why. I'm breaking down the strategic thinking that has to happen BEFORE you build an offer, launch a program, or put anything new out there. Why every offer has to be reverse engineered from the outcomes. Why the logistics are the last thing to think about, not the first. And what a business model actually is, beyond just deciding what you feel like selling. I'm walking through this in real time, because I'm in the thick of building a brand new offer right now — the first new thing I've put out since the Passionate & Prosperous Academy, which is about to turn five. Listen to learn more about: Why every offer starts with outcomes — and what happens to the ones that start with logistics insteadWhat it means to create an offer in a vacuum, and why those are the offers that never sellThe one-to-one offer you should build first, and why most people rush to a group program way too soonWhy low-ticket memberships require a volume of people most business owners don't have — and the math you should run before you build oneHow to know whether you can actually deliver what you're promising — and when to say no to what someone's asking you forThe long-term questions to ask before you launch anything: what happens after it ends, whether it can run more than once a year, and what it caps your revenue at If you're thinking about putting something new out this fall or in January, you need to be thinking about it now. Passionate & Prosperous LIVE!: Your Genius Edge is October 16th & 17th in NYC and we're down to the last few seats. GET YOURS HERE! 🔗 Ways to Work With Stacey & Free Resources 💚 1:1 Coaching & Mastermind Book your free Ultimate Impact Blueprint Session to explore private coaching or mastermind support and take your life and business to the next level. 🌟 Passionate & Prosperous Academy Join the Academy for coaching, mentorship, and community designed to help you build and grow a transformational business without ads or complicated funnels—just powerful offers, relationships, and live delivery. 📈 Free Resource: High-Converting Event Playbook Learn how to create masterclasses, workshops, and talks that actually lead to clients (not crickets). 💻 Free Mini-Course: Your Irresistible Signature 1:1 Offer Five simple steps to crafting a premium 1:1 offer your ideal clients are ready to say yes to. 🧘 Passionate & Prosperous Manifestation Toolkit ($47) An exclusive toolkit featuring a 52-card affirmation deck and a guided journal with custom prompts to help you align, manifest, and take intentional action. Get Full Show Notes, Event Sign Ups and More Information Here: http://www.staceybrassrussell.com/podcast

  6. Sep 2

    Ep 239 | [Coaching Episode] Lori Decides Between Getting A Job And Going All In On Her Coaching Business

    When you're in the early stages of starting your coaching business, it can be really hard to decide whether you should try to get a job to earn money while you get your business off the ground — or whether you should just go all in. That's a big part of what I coach Lori Townsend on in this coaching episode of the podcast. And if you're a coach, a health coach, a consultant, or anyone making a career pivot into work you actually love, this one is for you. Lori spent 25 years in corporate enterprise transformation and agile coaching before deciding to go build the thing she'd actually wanted since she first fell in love with coaching over a decade ago. She's also a gym owner in Tallahassee, Florida, where most of her members are university students. She came to this call genuinely stuck on what to do next — and what we found is that the answer had been sitting directly in front of her the whole time. This is a real, unedited coaching session, so you get to hear the different turns our conversation took to get to a great outcome for Lori — clarity and confidence about her next move. In this episode you'll hear: How to decide between getting a job and going all in on your business — and the one thing that determines the answerThe two things you actually need to have a coaching business (and why everything else is optional)Why building a coaching business is a completely different kind of hard than a brick and mortar — and why nobody warns you about thatWhat your unfair advantage is, and why most people leaving corporate in their 50s and 60s walk right past theirsThe layers you have to dig through to find a real niche — and why the problem YOU see isn't the one that gets someone to pay youWhy selling the prevention of a problem someone doesn't have yet is one of the hardest things to marketSuperimposer syndrome — how one person's "I can't afford it" turns into "nobody will pay me," and what it costs youThe difference between a workshop that's lovely and a workshop that actually converts If you've been waiting until you feel ready, until you have the next certification, until the whole thing is built — you’re going to love this one! Find Lori: Steelyard Gym: www.steelyardgym.comInstagram: https://www.instagram.com/steelyardgym Passionate & Prosperous LIVE!: Your Genius Edge is October 16th & 17th in New York City — and there are only a few tickets left. Get yours here! https://www.staceybrassrussell.com/passionate-prosperous-live-2026 🔗 Ways to Work With Stacey & Free Resources 💚 1:1 Coaching & Mastermind Book your free Ultimate Impact Blueprint Session to explore private coaching or mastermind support and take your life and business to the next level. 🌟 Passionate & Prosperous Academy Join the Academy for coaching, mentorship, and community designed to help you build and grow a transformational business without ads or complicated funnels—just powerful offers, relationships, and live delivery. 📈 Free Resource: High-Converting Event Playbook Learn how to create masterclasses, workshops, and talks that actually lead to clients (not crickets). 💻 Free Mini-Course: Your Irresistible Signature 1:1 Offer Five simple steps to crafting a premium 1:1 offer your ideal clients are ready to say yes to. 🧘 Passionate & Prosperous Manifestation Toolkit ($47) An exclusive toolkit featuring a 52-card affirmation deck and a guided journal with custom prompts to help you align, manifest, and take intentional action. Get Full Show Notes, Event Sign Ups and More Information Here: http://www.staceybrassrussell.com/podcast

  7. Aug 26

    Ep 238 | What Makes Someone Choose You: Personal Branding, Authority, and Standing Out with Tiffany Neuman

    Someone out there is looking for exactly what you do. So what makes them choose you over the hundred other people offering something that sounds just like it? Whether you're a coach, a consultant, a speaker, an author, or a service-based business owner, that's the question underneath everything — and most people are confusing building a brand and having clear messaging with a social media marketing strategy. In this episode I'm sitting down with my friend Tiffany Neuman, founder of Your Legacy Brand and creator of Brand OS Pro to talk about what branding and messaging is from a true professional. Tiffany was a creative director and trend predictor for Adidas and Burt's Bees, has taught branding at the university level for over 15 years, contributes to Entrepreneur and has been featured in Forbes multiple times as a branding expert. She's also one of the amazing sponsors and panelists for Passionate & Prosperous LIVE! this October in NYC! I wanted you to hear from a real branding expert, because that word has gotten so muddied that most people don’t know the difference between building a personal brand that turns you into a “category of one” and marketing - which do crossover - but are not one and the same. Tiffany and I go deep on what actually makes someone distinguishable — where a brand really comes from, why it has so much less to do with design and one-liners than anyone expects, and so much more to do with who you've become and what you're finally willing to say out loud about yourself and your work. In this episode you'll hear: The difference between your brand and your marketing — and why confusing the two keeps business owners stuck for yearsWhat actually makes up a personal brand, long before you get anywhere near a logo or a color paletteWhy you can't brand your way out of an offer that isn't selling yetThe thing most people build their business around that's quietly excluding the very clients they wantWhat has to get integrated before your brand can genuinely feel like youHow to own your expertise out loud when you've been conditioned your whole life to play smallWhy repeating yourself is a feature and not a bugWhat still makes someone stand out when every website and every piece of copy is starting to sound the same If you've been avoiding your brand because you don't know where to start — or quietly wondering if you need to blow the whole thing up and begin again — this conversation is going to make it all feel a lot clearer. Tiffany will be with us for BOTH days at Passionate & Prosperous LIVE!, on the panel — The Human Edge: Building Your Personal Brand in the Age of AI. And because she's a sponsor, every person in the room is getting Brand OS Pro, her authority positioning sprint that walks you through the exact process she uses with her one-on-one clients and leaves you with your own brand manual. Find Tiffany: LinkedIn: https://www.linkedin.com/in/tiffanyneuman/Instagram: https://www.instagram.com/tiffanyneumancreative/Free authority bio agent: https://yourlegacybrand.com/bio/Your Legacy Brand: https://yourlegacybrand.com/ Passionate & Prosperous LIVE!: Your Genius Edge is October 16th & 17th in New York City — and there are only about 10 tickets left in the room. Get yours here! https://www.staceybrassrussell.com/passionate-prosperous-live-2026 🔗 Ways to Work With Stacey & Free Resources 💚 1:1 Coaching & Mastermind Book your free Ultimate Impact Blueprint Session to explore private coaching or mastermind support and take your life and business to the next level. 🌟 Passionate & Prosperous Academy Join the Academy for coaching, mentorship, and community designed to help you build and grow a transformational business without ads or complicated funnels—just powerful offers, relationships, and live delivery. 📈 Free Resource: High-Converting Event Playbook Learn how to create masterclasses, workshops, and talks that actually lead to clients (not crickets). 💻 Free Mini-Course: Your Irresistible Signature 1:1 Offer Five simple steps to crafting a premium 1:1 offer your ideal clients are ready to say yes to. 🧘 Passionate & Prosperous Manifestation Toolkit ($47) An exclusive toolkit featuring a 52-card affirmation deck and a guided journal with custom prompts to help you align, manifest, and take intentional action. Get Full Show Notes, Event Sign Ups and More Information Here: http://www.staceybrassrussell.com/podcast

  8. Aug 19

    Ep 237 | Creating The Exceptional Client Experience That Attracts, Converts and Builds Retention with Natalie Madrigal

    If you're building a business where actual humans pay you to work with them, there's a part of it almost nobody is talking about — and it's the part that determines whether people buy from you, stay with you, and tell other people about you. And it’s not your marketing – it’s the experience. In this episode I'm joined by my friend Natalie Madrigal, founder of Perfect Your CX, who spent more than a decade in customer success and community across tech — including Meta and Google for Education — before building a business helping expert-led businesses turn the customers and community they already have into their biggest source of growth, revenue and referrals. (She's also on the panel at Passionate & Prosperous LIVE! this October, and I could not wait to have this conversation with her!) In this juicy episode Natalie and I cover a lot of ground! We get into why the experience someone has with you starts long before they ever pay you a dime, and what it means to deliver on the promise your brand is making. We talk about the trust recession — where it came from, what the boom of the last few years did to people's willingness to invest, and how much of that comes down to people buying things and then being completely abandoned. And one of the things we are both obsessed with is how the customer experience has been flattened into "systems and automations" in the online space, and why that's backwards — because this is actually one of the best places in your whole business to let your personality and your judgment show. We break down the difference between being salesy and making someone feel special (which is something I coach on constantly!) And we geek out on retention as a revenue strategy, which almost nobody in this industry talks about. In this episode you'll hear: Where the customer experience actually begins — and why it's much earlier than most people thinkWhy "customer experience" is not the same thing as systems and automations, and what gets lost when you treat them as interchangeableWhat the trust recession is, where it came from, and what it means for anyone selling human-centered work right nowThe difference between being pushy and making someone feel seen — and why following up is not the same as being salesyWhy retention might be the most overlooked revenue strategy in this entire industryWhat to actually automate, what to keep your own eyes on, and how to tell the differenceThe small, unglamorous things you can start doing right now, whether you have three clients or three thousand Natalie is a sponsor and will be at Passionate & Prosperous LIVE! for both days this October, as well as on the panel — The Human Edge: Building Your Personal Brand in the Age of AI. Every single attendee is getting access to the suite of apps she's built, plus a personalized onboarding session with her. And if you want the free gift she mentions on the show — find her on Instagram, send her a "hey," tell her you came from my world, and she'll let you pick one. Find Natalie: Instagram: @perfectyourcxLinkedIn: https://www.linkedin.com/in/natalie-madrigal/Perfect Your CX: https://perfectyourcx.com/ Passionate & Prosperous LIVE!: Your Genius Edge is happening October 16th & 17th in New York City. GET YOUR TICKET HERE! 🔗 Ways to Work With Stacey & Free Resources 💚 1:1 Coaching & Mastermind Book your free Ultimate Impact Blueprint Session to explore private coaching or mastermind support and take your life and business to the next level. 🌟 Passionate & Prosperous Academy Join the Academy for coaching, mentorship, and community designed to help you build and grow a transformational business without ads or complicated funnels—just powerful offers, relationships, and live delivery. 📈 Free Resource: High-Converting Event Playbook Learn how to create masterclasses, workshops, and talks that actually lead to clients (not crickets). 💻 Free Mini-Course: Your Irresistible Signature 1:1 Offer Five simple steps to crafting a premium 1:1 offer your ideal clients are ready to say yes to. 🧘 Passionate & Prosperous Manifestation Toolkit ($47) An exclusive toolkit featuring a 52-card affirmation deck and a guided journal with custom prompts to help you align, manifest, and take intentional action. Get Full Show Notes, Event Sign Ups and More Information Here: http://www.staceybrassrussell.com/podcast

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Passionate & Prosperous is the only podcast that teaches coaches, creatives & service-oriented individuals how to trust in themselves and leverage their unique message, experience and expertise to attract their ideal audience, create clients and organically build soul-aligned businesses.

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