Anewgo of New Home Sales

Anya Chrisanthon and John Lee
  • 4.7 (13)
  • MARKETING
  • UPDATED WEEKLY

John Lee and Anya Chrisanthon of Anewgo discuss innovative sales and marketing technologies that are growing in popularity in new home sales. They highlight new systems, processes and techniques as well as share best practices, case studies, tactics and strategies so that you can successfully incorporate MarTech into your sales cycle. With millions of dollars flowing into PropTech space they evaluate new and current technologies with uncertain adoption and lifespans in the new construction industry.

  1. MAR 24

    AI Buyers, AI Sellers & the Live Demo That Will Blow Your Mind: The Future of New Home Sales Is Here-181

    Send us Fan Mail In this episode of Anewgo of New Home Sales, host Anya Chrisanthon brings together three powerhouses for a conversation that will completely change how you think about AI in home building. Joining her are Barrett Davis, Co-founder & CEO of Nter Now and HomesScribe.ai, Melissa Cervin, VP of Marketing at Lombardo Homes, and John Lee, CEO of Anewgo. Here's the thing: AI isn't a future problem. It's a right-now problem. And this episode doesn't just talk about it, it shows you exactly what's happening. Inside this episode: The live AI-to-AI phone call demo: Barrett built an AI buyer's agent that called Lombardo's AI sales assistant, negotiated pet-friendly customizations, asked about floor plan options, and booked a tour. No humans involved. Five minutes. Real.Melissa's unfiltered lessons from deploying "Toni": Lombardo's AI shopping assistant, what went right, what surprised her, and why early adoption is messy but worth itWhy your website is now a battleground: smart browsers like Gemini, Perplexity, and ChatGPT's Atlas are comparing you to your competition from a side panel while buyers shop your siteThe LLM shopping experience: how Anewgo's interactive floor plan tools and exterior color configurators are showing up directly inside ChatGPT conversations before buyers ever reach your websiteThe AI shift parallel every builder needs to hear: Melissa compares where we are now to when web leads first appeared, and why the builders who wait will regret itHow to introduce AI to a hesitant sales team without fear, resistance, or revoltWhat "agentic AI" means for your OSC: and why your phone might already be ringing with AI on the other endWhether you're a builder, marketer, OSC, or sales leader, this is the episode that makes it real. 🎙️ Watch it now: anewgo.com/podcast/181 or search Anewgo of New Home Sales on your favorite podcasting app 📍 Learn more at anewgo.com

    58 min

  2. MAR 10

    Revenue Getter: Why Sales Leaders Are Getting Coaching Wrong and How to Fix It with Ryan Taft-180

    Send us Fan Mail In this episode of Anewgo of New Home Sales, host Anya Chrisanthon sits down with returning guest Ryan Taft, founder of Impact Eighty-Eight, to celebrate the launch of his brand new book, Revenue Getter. Ryan has spent 25 years in the home building industry, and this book is his answer to one of the most overlooked problems in sales leadership: nobody actually teaches managers how to develop people. If you've ever wondered why your team isn't improving even after training, this episode is your wake-up call. Ryan breaks down: The 6 manager types killing your team's performance (are you the buddy, server, savior, slave driver, or ghost?)The two biggest mistakes sales leaders make when they're behind on numbersHis repeatable 4-E Coaching Method: Explain, Exhibit, Execute & EvaluateWhy pipeline calls are NOT coaching and what real coaching actually looks likeThe micro-skill approach that moves the sales needle faster than any contest ever willWhether you're a sales leader or anyone responsible for developing a team, Revenue Getter will completely change the way you think about management. 📖 Grab your copy of Revenue Getter Learn more at revenueGetter.com | impacteightyeight.com  🎟️ Want to go deeper in person? Ryan and the Impact 88 team are hosting CoLab Live - a two-day, hands-on leadership workshop for homebuilding leaders, and Anewgo is a proud sponsor! No stages, no sales pitches - just real frameworks, real conversations, and real results. Seats are limited to 80 leaders per event. 📅 Charlotte, NC | April 22–23, 2026 📅 San Antonio, TX | Sept. 15–16, 2026 👉 Get your tickets now: colablive.com

    42 min

  3. MAR 3

    IBS 2026 Debrief: The Branding & AI Conversations Every Home Builder Needs to Hear with Sarah Haynes-179

    Send us Fan Mail In this episode of Anewgo of New Home Sales, host Anya Chrisanthon sits down with Sarah Haynes, CMO and co-owner of Shared Drive, fresh off the International Builders' Show (IBS) 2026. Sarah shares her highlights from IBS - including being named a Young Guns & Legends honoree - and dives deep into the conversations shaping the home building industry right now. From the rise of AI assistants and what buyer transcripts are revealing about hidden fears, to the power of authentic branding and why "selling to everyone means selling to no one," this episode is packed with actionable insights for builders and marketers alike. We cover: : Why OSCs still matter - and how AI can make them even more effectiveThe branding mistakes most builders don't know they're makingHow to use your team's personality as a competitive differentiatorWhy putting faces on your website is non-negotiableWhether you're a builder, marketer, or sales leader, this episode will challenge you to think differently about your brand, your buyers, and the tools you use to connect with them. 🎙️ Connect with Sarah Haynes on LinkedIn or visit shareddrive.com 📍 Learn more at anewgo.com/podcast

    38 min

  4. FEB 27

    From Chat to Checkout: AI Agents Are Coming for Homebuilding-178

    Send us Fan Mail AI is changing how buyers discover, evaluate, and choose new homes, and it’s happening faster than most teams realize. In this month’s AI Brief: Homebuilding Edition, Anya Chrisanthon and Anewgo CEO John Lee break down what’s shifting right now: ads inside AI chat experiences, agentic commerce (discovery → checkout), personal AI “intelligence,” and how all of it will reshape portals, CRMs, and SaaS pricing. We cover: What “AI ads” will look like inside chat-based interfacesWhy agentic commerce is the next “smart grid” for buyingPersonal AI: convenience vs. privacy (and what it means for builders)The difference between AI assistants vs. AI agentsWhat happens when AI buyers negotiate and shop at scaleWhy CRM can’t stay at the end of the journey anymore, and what changes nextSubscribe for monthly AI updates built specifically for homebuilders, sales leaders, and marketing teams.

    46 min

  5. FEB 24

    Award-Winning Neo: Global New Construction Sales Platform-177

    Send us Fan Mail Neo (New Estate Only) is now an award-winning platform - recently recognized with a GIA Gold Award at The Nationals. In this episode, Anya Chrisanthon sits down with Paulo Bethencourt Neto (President of Neo) to break down how Neo helps builders and developers keep new-construction information accurate, consistent, and instantly shareable across agents, buyers, and international investors. If you’re a builder trying to sell more homes (especially in a tight market), this conversation is a masterclass in international demand, agent-enabled growth, and AI-ready infrastructure. We cover: Why international buyers “buy assets” (and what they need to feel confident purchasing)The biggest disconnect builders have with the agent experience (and what to fix first)Why “3% isn’t a commission - it’s marketing” (and when that mindset matters)A smarter approach to commissions: tiered/loyalty models that reward true producersWhat “AI-ready” actually means in 2026: multilingual, connected systems + adaptive platformsThe case for using international demand to diversify risk and stabilize sales cyclesLearn more about Neo: Website: newestateonly.comConnect with Paulo on LinkedIn

    41 min

  6. FEB 10

    Mystery Shop 2025: OSCs vs No OSCs (And Why Leads Get Ignored)

    Send us Fan Mail Builders are spending to generate leads, then failing to respond fast enough (or at all). In this episode, Anya Chrisanthon sits down with Leah Fellows (Blue Gypsy Inc.) and Carol Morgan (Denim Marketing) to break down the 2025 Online Homebuyer Mystery Shop and what it reveals about speed-to-lead, follow-up quality, and the widening gap between builders with and without Online Sales Counselors (OSCs). Download the Full Report HERE We cover what the mystery shop tested (50 builders, real form submissions, 30-day tracking), why “no personalized email within 5 minutes” is still a thing in 2025, and what builders can do immediately without over-automating their prospects into oblivion (yes, we’re talking 74 marketing emails in 30 days 😬). In this episode: What the Online Homebuyer Mystery Shop measures (speed, frequency, channels, responsiveness)The OSC vs non-OSC performance gap—and why it keeps happeningPhone, text, and video email: what’s working and what’s being ignoredAutoresponders that actually help (and the mistakes that hurt)“Minimum viable OSC program” for smaller buildersThe non-negotiable KPIs builders should track weekly

    46 min

  7. FEB 5

    IBS 2026 Game Plan + The Can’t-Miss Builder Party (Homes.com x Anewgo x Builder Designs)-175

    Send us Fan Mail IBS 2026 is coming fast so we’re doing a quick, high-energy game plan episode with Laura Hanson (Director of Strategy, Builder Designs) and returning guest Rick Baldonado (National Sales Director, New Construction, Homes.com). We kick off with a real-time temperature check on what builders are dealing with right now: buyer confidence, flat rates, “do more with less” pressure, and what needs to change in sales + marketing going into 2026. Then we get tactical: Website trust + brand cohesiveness: how builders can tighten their online experience to build confidence (and stop sending mixed signals).What builders should stop doing in 2026: gatekeeping pricing and treating homes like a commodity.What will dominate the show floor: AI moving from “toy” to real infrastructure, plus the shift toward voice + multimodal experiences. Where to find everyone at IBS Homes.com booth: South Hall #4082Anewgo: stop by Sales Central (we’ll be there all three days). Schedule a time to meet with us HERE. Builder Designs: connect with Laura and catch her IBS speaking sessions (tech + marketing strategy).The party 🎉🤠 Yes we’re doing the IBS Builder Party: Homes.com x Builder Designs x Anewgo, Wednesday night 7–10 PM at PBR Orlando. Space is limited, so RSVP HERE. “Giddy up… Yeehaw.” Quick links / contact Laura Hanson: l.hanson@builderdesigns.comRick Baldonado: rbaldonado@homes.comAnya Chrisanthon: anya@anewgo.comDon’t forget: download the IBS app, wear comfortable shoes, and don’t leave your badge at the hotel. 😅

    27 min

  8. JAN 27

    How Homebuilders Beat Price Objections with Brook Jennings-174

    Send us Fan Mail New home traffic down? Price objections up? In this episode, Brook Jennings (Owner, Elevate Actually) breaks down what’s working right now for new home sales teams, without falling back on “just discount it.” We cover: -How to overcome price objections by building value early -Brook’s reverse role-play training (she models the sales conversation live) -3 simple ways to generate your own traffic and become the “mayor” of your community -Why today’s buyers crave authentic, human-to-human sales—not scripts -Mindset + actions + effort: the only 3 things you can control Brook also shares her partnership with Ingrid Ricks (Convertly Sales Solutions) to connect the online + onsite experience. Guest: Brook Jennings — Elevate Actually Website: elevateactually.com Email: brook@elevateactually.com #newhomesales #homebuilder #salestraining #realestate #newconstruction

    39 min
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4.7
out of 5
13 Ratings

About

John Lee and Anya Chrisanthon of Anewgo discuss innovative sales and marketing technologies that are growing in popularity in new home sales. They highlight new systems, processes and techniques as well as share best practices, case studies, tactics and strategies so that you can successfully incorporate MarTech into your sales cycle. With millions of dollars flowing into PropTech space they evaluate new and current technologies with uncertain adoption and lifespans in the new construction industry.

Information

  • Creator
    Anya Chrisanthon and John Lee
  • Years Active
    2021 - 2026
  • Episodes
    180
  • Rating
    Explicit
  • Copyright
    © 2026 Anewgo of New Home Sales
  • Show Website
    Anewgo of New Home Sales

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