We Are Selling with Lee Woodward

Lee Woodward

We Are Selling is a weekly podcast about real estate, business and tackling life's challenges. Hosted by renowned real estate industry coach, Lee Woodward, learn from experts in their field and maximise your life.

  1. 1d ago

    Buyers Need Coaching And Agents Need Rhythm - John McGrath

    Send a message directly to Lee ( Include your details ) We tackle what to do when the market changes and uncertainty creeps into every conversation between buyers and vendors. We lean into buyer management as the practical lever that creates offers, builds trust fast, and sets up future listings through real relationships.  • keeping calm and taking immediate daily action in a shifting market  • Treating real estate sales as a contact sport built on connection  • Using buyer management as one-to-one prospecting: attract, engage, commit  • Building a weekly rhythm for A-buyers with one to two contacts  • Tracking the wider buyer pool with a proper buyer database system  • Qualifying with empathy, signals, and staple questions about readiness and finance  • Increasing face-to-face appointments to lift commitment and offers  • Improving property matching and refusing to decide for buyers  • Aiming to “sell 50” through lifetime service and referral thinking  •Learning from a real story where poor buyer servicing cost a listing  Hosted by Lee Woodward Training Systems Brought to you by The Agency Portal  🎓 The Complete Salesperson Course – Australia’s premier real estate training, delivered nationally throughout the year. Build the skills, systems, and mindset to perform at the highest level. Learn more → 📚 The Super Coaching Program – An exclusive membership providing ongoing coaching, resources, and strategies to support sustained growth in real estate. Join today → Discover more: Next EventsReaching Out - The best of AREC Lee's New Book – Claiming DoorsExplore Lee Woodward Short CoursesThe Top 100 Business Stories & Life Lessons Of Charles Tarbey

  2. Jul 15

    How Tom Hector Built A Service Area Brand - Tom Hector

    Send a message directly to Lee ( Include your details ) We bring you a standout interview with Tom Hector on how to become the trusted agent in a defined service area and turn consistent follow-up into lifelong client relationships. We also unpack the simple team structure and straight talking honesty that help him win better work while protecting time, health, and reputation. • Tom’s path into real estate through early mentorship and auction craft  • Defining a service area and becoming a household name through repetition  • Mailbox drops, door knocking and cold calling as a relationship system  • Stories that show what long-term trust looks like in practice  • Phone language that sounds human and gets people talking  • Building a scalable team with admin support and leverage agents  • Walking away from overpriced listings to protect integrity  • Preparation, price guidance and running strong auction campaigns  • Systems for control, longevity and a better quality of business  That link is in our show notes, and I urge you to click on that and listen to that very different experience. Reaching Out Link Hosted by Lee Woodward Training Systems Brought to you by The Agency Portal  🎓 The Complete Salesperson Course – Australia’s premier real estate training, delivered nationally throughout the year. Build the skills, systems, and mindset to perform at the highest level. Learn more → 📚 The Super Coaching Program – An exclusive membership providing ongoing coaching, resources, and strategies to support sustained growth in real estate. Join today → Discover more: Next EventsReaching Out - The best of AREC Lee's New Book – Claiming DoorsExplore Lee Woodward Short CoursesThe Top 100 Business Stories & Life Lessons Of Charles Tarbey

  3. Jul 8

    Shift Your Thinking - Christian Bartley

    Send a message directly to Lee ( Include your details ) We tackle the reality of a changed property market and how we keep momentum when buyers hesitate and vendors feel the pressure. We share practical scripts, prospecting plays, and the mindset shift that helps us trade on facts instead of fear.  • Separating vendor conversations from buyer conversations  • Using comparable sales, days on market, and enquiry to reset vendor expectations  • Handling procrastinating buyers with calm, positive framing  • Testing investor motivation beyond negative gearing  • Explaining SMSF property investing as a long-term wealth pathway  • Cutting through uncertainty with “what else will you do with your money?”  • Prospecting “historical buyers” and seasoned database records  • Asking simple qualifying questions that create commitment  Hosted by Lee Woodward Training Systems Brought to you by The Agency Portal  🎓 The Complete Salesperson Course – Australia’s premier real estate training, delivered nationally throughout the year. Build the skills, systems, and mindset to perform at the highest level. Learn more → 📚 The Super Coaching Program – An exclusive membership providing ongoing coaching, resources, and strategies to support sustained growth in real estate. Join today → Discover more: Next EventsReaching Out - The best of AREC Lee's New Book – Claiming DoorsExplore Lee Woodward Short CoursesThe Top 100 Business Stories & Life Lessons Of Charles Tarbey

  4. Jul 3

    Auction-Ready In A Changing Market -Will Hampson

    Send a message directly to Lee ( Include your details ) We share why “We Are Selling” is the peak moment in real estate, then shift into a street-level market report on what has changed and what still works. With auctioneer Will Hampson  from the Cooley Group, we break down buyer hesitation, vendor expectations, and the practical moves that keep properties transacting under pressure. • Why auctions exist to create a deadline and reduce days on market  • What changing clearance rates really signal and how sales still complete post-auction  • How buyer behaviour shifts to cautious bidding and fewer true competitors  • How we advise agents to increase vendor communication and meet weekly face to face  • When selling prior can make sense with a standout buyer  • How to frame tough decisions using percentages rather than raw dollars  • Why the opening bid is the hardest and how “on the market” changes everything  • Choosing bid increments to match price point and buyer depth  • What Will loves most about auctions and the story that stayed with him  Hosted by Lee Woodward Training Systems Brought to you by The Agency Portal  🎓 The Complete Salesperson Course – Australia’s premier real estate training, delivered nationally throughout the year. Build the skills, systems, and mindset to perform at the highest level. Learn more → 📚 The Super Coaching Program – An exclusive membership providing ongoing coaching, resources, and strategies to support sustained growth in real estate. Join today → Discover more: Next EventsReaching Out - The best of AREC Lee's New Book – Claiming DoorsExplore Lee Woodward Short CoursesThe Top 100 Business Stories & Life Lessons Of Charles Tarbey

  5. Jun 24

    How To Avoid Burnout And Still Sell More - Mat Steinwede

    Send a message directly to Lee ( Include your details ) Burnout in real estate rarely arrives with a warning siren; it shows up as dread when the phone rings, short patience with the people you care about, and a body that can’t keep up with the pace you’ve normalised. Lee Woodward sits down with returning guest Mat Steinwede to talk about the part of selling that too many agents ignore: the cost of giving all day, every day, and what it takes to perform without breaking. Matt opens up about hitting a major wall, stepping away, and getting a medical reality check that forced a full reset. From there, we get practical. We unpack how to structure your day for peak performance: bookend routines, clear boundaries, and a team model that creates leverage instead of more pressure. We dig into consistent real estate prospecting, the difference between “busy” and effective, and why quality conversations beat endless dials. Lee’s idea of “working in the cracks” turns dead time into momentum, as long as you decide in advance who you’ll contact and why. Health isn’t treated like a side quest; it’s the foundation. We talk about sleep, training, sunlight, hydration, and cutting the comfort habits that quietly drive anxiety and poor decisions. Matt also shares why he protects Sundays and family time, and how clients often respect your standards when you communicate them well. Finally, we explore a changing property market, why speed and service matter more than ever, and how AI might automate tasks but can’t replace trust built through real relationships. If you want a sustainable sales career with more energy, better boundaries, and sharper results, hit play. Subscribe, share this with an agent who needs it, and leave a review to help more people find the show. Hosted by Lee Woodward Training Systems Brought to you by The Agency Portal  🎓 The Complete Salesperson Course – Australia’s premier real estate training, delivered nationally throughout the year. Build the skills, systems, and mindset to perform at the highest level. Learn more → 📚 The Super Coaching Program – An exclusive membership providing ongoing coaching, resources, and strategies to support sustained growth in real estate. Join today → Discover more: Next EventsReaching Out - The best of AREC Lee's New Book – Claiming DoorsExplore Lee Woodward Short CoursesThe Top 100 Business Stories & Life Lessons Of Charles Tarbey

  6. Jun 18

    Number 1 For C21 - Josh Brockhurst

    Send a message directly to Lee ( Include your details ) A real estate career doesn’t become a “machine” by working longer hours; it becomes one by removing the bottlenecks that cause buyers to give up and sellers to miss out. We’re joined by Josh Brockhurst from Century 21 WA, who recorded the morning after he cleaned up at the awards and stepped into the Hall of Fame. While the trophies are impressive, the real story is the system behind them: a team built to answer enquiries fast, follow up relentlessly, and deliver a customer experience that keeps referrals flowing.  We dig into what a true support team looks like day-to-day, why Josh doesn’t try to handle every call and every email himself, and how that creates more clarity for the work only the lead agent can do: pricing, negotiation, and advice. Josh also shares why he sells well beyond a single suburb, taking on Perth Metro homes and regional Western Australia property when others won’t travel. The result is momentum, a sharper market feel, and some eye-opening outcomes in which sellers secure well above what they were told locally.  You’ll also hear a practical breakdown of the Century 21 no-price method, how to handle the buyer pushback, and how to reduce the twin risks that ruin campaigns: going too high and going stale, or going too low and conditioning the market. We finish with what Josh is seeing as the Perth property market changes, plus the personal backstory that shaped his approach. If you get value from this, subscribe, share it with a mate in real estate, and leave us a review. Hosted by Lee Woodward Training Systems Brought to you by The Agency Portal  🎓 The Complete Salesperson Course – Australia’s premier real estate training, delivered nationally throughout the year. Build the skills, systems, and mindset to perform at the highest level. Learn more → 📚 The Super Coaching Program – An exclusive membership providing ongoing coaching, resources, and strategies to support sustained growth in real estate. Join today → Discover more: Next EventsReaching Out - The best of AREC Lee's New Book – Claiming DoorsExplore Lee Woodward Short CoursesThe Top 100 Business Stories & Life Lessons Of Charles Tarbey

  7. Jun 10

    Top Performers Strip It Back And Execute - Blake Stretton

    Send a message directly to Lee ( Include your details ) You can feel it when the market changes: auctions soften, buyers hesitate, and suddenly the “easy” listing strategies stop working. So we tried something different. Blake Stretton jumps into the host seat and puts Lee on the spot about what really separates the top 1% in Australian real estate sales, especially when conditions tighten, and every conversation matters. We dig into the underrated superpower of elite agents: focus. Not just what they do, but what they refuse to do. We talk prospecting discipline, getting match fit on the phone, and why the best operators keep tech simple while mastering words, connection, and presence. From there, we move into market correction strategy, including fee defence, higher service standards, and the transparency buyers now expect if they’re going to feel safe enough to act. Vendor management takes centre stage, with practical dialogue and frameworks you can take straight into your next listing presentation. We unpack the shift from the likeable agent to the advising agent, how to use duty-of-care language, why progress meetings should be pre-booked, and the “three prices” technique that keeps pricing conversations factual and calm. We also tackle AI in real estate: where it saves time, where it becomes a distraction, and why the winners will be the agents who balance tech and technique. If you want stronger scripts, cleaner structure, and better client communication for the months ahead, hit play. Subscribe, share this with a mate in the industry, and leave us a review with the one technique you’re going to try this week. Hosted by Lee Woodward Training Systems Brought to you by The Agency Portal  🎓 The Complete Salesperson Course – Australia’s premier real estate training, delivered nationally throughout the year. Build the skills, systems, and mindset to perform at the highest level. Learn more → 📚 The Super Coaching Program – An exclusive membership providing ongoing coaching, resources, and strategies to support sustained growth in real estate. Join today → Discover more: Next EventsReaching Out - The best of AREC Lee's New Book – Claiming DoorsExplore Lee Woodward Short CoursesThe Top 100 Business Stories & Life Lessons Of Charles Tarbey

  8. Jun 3

    Don't Become A Sales Prevention Officer - Justin Nickerson

    Send a message directly to Lee ( Include your details ) The vibe on the ground has shifted, and you can feel it at the auction. Buyers are showing up with more caution, sellers are clinging to yesterday’s numbers, and agents are getting squeezed in the middle. I’m joined by auctioneer Justin Nicholson, fresh off a run of auctions, to share what’s actually happening right now, and what to do about it before you miss the market. We get practical fast: how to open the listing conversation with integrity, how to uncover a seller’s real motivation, and why “testing the market” is a dangerous plan when buyers can smell uncertainty. Justin and I break down a proactive vendor management approach that keeps pricing realistic without burning trust, including a simple weekly structure around three numbers: buyer engagement, the seller’s expectation, and our honest view of where it will sell today. We also dig into campaign communication that creates certainty: pre-booked progress meetings, a tight reporting cadence, and quick executive summary voice notes so no one can say “I didn’t know”. On the auction side, we explain the snapshot intel an auctioneer needs to build a strategy and why a neutral, fee-for-service voice can help vendors make clearer decisions. The thread that ties it together is courage: making the hard call early, speaking plainly, and leading with empathy while still protecting the outcome. Event - Launch 26 Hosted by Lee Woodward Training Systems Brought to you by The Agency Portal  🎓 The Complete Salesperson Course – Australia’s premier real estate training, delivered nationally throughout the year. Build the skills, systems, and mindset to perform at the highest level. Learn more → 📚 The Super Coaching Program – An exclusive membership providing ongoing coaching, resources, and strategies to support sustained growth in real estate. Join today → Discover more: Next EventsReaching Out - The best of AREC Lee's New Book – Claiming DoorsExplore Lee Woodward Short CoursesThe Top 100 Business Stories & Life Lessons Of Charles Tarbey

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About

We Are Selling is a weekly podcast about real estate, business and tackling life's challenges. Hosted by renowned real estate industry coach, Lee Woodward, learn from experts in their field and maximise your life.

Information

  • Creator
    Lee Woodward
  • Years Active
    2022 - 2026
  • Episodes
    232
  • Rating
    Clean
  • Copyright
    © 2026 We Are Selling with Lee Woodward
  • Show Website
    We Are Selling with Lee Woodward

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