Missions to Movements

Dana Snyder

Missions to Movements is the nonprofit marketing and fundraising podcast that helps you grow recurring donors, scale monthly giving programs, and build digital campaigns that convert.  Hosted by Dana Snyder—speaker, strategist, and founder of Positive Equation—this show is packed with actionable nonprofit growth strategies, social media tips, and fundraising best practices.  Each week, you’ll hear how organizations are increasing donor retention, building thought leadership, and using digital fundraising to drive real impact. If you want to learn how to attract monthly donors, master nonprofit marketing, and transform your mission into a movement, this podcast is for you. 

  1. 5d ago

    Giving Teens Real Authority + Real Money to Design Change with Chidi Asoluka

    When a high schooler at NewComm manages a $10,000 budget, the money is real. So is the authority, and so are the neighborhoods they're designing solutions for. Chidi Asoluka spent 16 years as a classroom teacher before founding NewComm, a civic design studio where high schoolers from historically marginalized communities pair literature with real community challenges. He joins me in Atlanta for a special in-person CEO Series episode to share how a dream about Toni Morrison's Song of Solomon became an English elective in Philadelphia, then a summer program for 11 students, and now serves more than 150 students in the Bronx, with Brooklyn coming this fall. We also talk about the bank CEO who paid his full Georgetown tuition, why success shouldn't require erasure, how senior "managing partners" help run the organization, and how the Net Gala, the first project students funded with their $10,000 budget, became NewComm's annual fundraiser. Resources & Links Learn more about NewComm and follow along on Instagram. Connect with Chidi on Instagram and LinkedIn. Watch Chidi's TED Talk This episode is presented by The Monthly Giving Builder.  Generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish.  Now is the time to start making your plans for GivingTuesday. Visit GivingTuesday.org/participate for resources and inspiration. Save the date for our next Monthly Giving Summit on February 25, 2027. Apply to speak here! Applications are now open for the 2027 Mini Monthly Giving Mastermind and Retreat. If you have built a monthly giving program, join our high-touch peer coaching community for nonprofit leaders who are ready to break through. Supercharge your monthly giving program and apply for my Monthly Giving VIP Intensive session. Only 2 spots are available this fall! Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show!My book, The Monthly Giving Mastermind, is here! Grab ...

  2. 5d ago

    Making Good Famous: Carolina García Jayaram on Why Visibility Is Capital for Social Entrepreneurs

    What if the boldest thing philanthropy could do is to hand an organization $250,000, and $50,000 directly to the individual to support the whole leader? My next guest runs a foundation around that exact idea.  Carolina García Jayaram, founding CEO of the Elevate Prize Foundation, believes that strategic visibility can be just as catalytic as funding, especially for social entrepreneurs trying to grow beyond the people and communities who already know them. We talk about Elevate Prize’s “Make Good Famous” philosophy, what relationship-based philanthropy looks like, and how Elevate Studios helped one storytelling series generate more than 3 MILLION views and 100,000 new YouTube subscribers. Resources & Links Connect with Carolina García Jayaram on LinkedIn and Instagram. Learn more about Elevate Studios, the Get Loud Award, and the Elevate Prize Foundation.  This episode is presented by The Monthly Giving Builder.  Generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish.  Now is the time to start making your plans for GivingTuesday. Visit GivingTuesday.org/participate for resources and inspiration. Save the date for our next Monthly Giving Summit on February 25, 2027. Apply to speak here! Applications are now open for the 2027 Mini Monthly Giving Mastermind and Retreat. If you have built a monthly giving program, join our high-touch peer coaching community for nonprofit leaders who are ready to break through. Supercharge your monthly giving program and apply for my Monthly Giving VIP Intensive session. Only 2 spots are available this fall! Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show!My book, The Monthly Giving Mastermind, is here! Grab ...

  3. Sep 30

    Meet Monthlies Greatest Impact Winner: World Central Kitchen | How 80,000 Kitchen Corps Members Fund Day 0 Disaster Response

    When World Central Kitchen shows up within hours of a disaster, that response didn’t start that day. The relationships, infrastructure, and funding were already in place, and more than 80,000 Kitchen Corps members are a huge reason why. Monthly Giving Manager Lindsey Latham joins me to share how WCK turned an already successful recurring donor base into a true community, including a monthly newsletter that catapulted their open rates to 40-45%, along with a 4-part welcome series designed around stewardship. We also talk about their $500,000 monthly giving match, why it keeps matching gifts through the end of the year instead of just once, and what nonprofits with an unnamed recurring donor base can learn from their retention first strategy. Resources & Links Learn more about World Central Kitchen and Kitchen Corps and connect with Lindsey on LinkedIn. Everything Is Tuberculosis by John Green This episode is presented by The Monthly Giving Builder.  Generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish.  Now is the time to start making your plans for GivingTuesday. Visit GivingTuesday.org/participate for resources and inspiration. Save the date for our next Monthly Giving Summit on February 25, 2027. Apply to speak here! Applications are now open for the 2027 Mini Monthly Giving Mastermind and Retreat. If you have built a monthly giving program, join our high-touch peer coaching community for nonprofit leaders who are ready to break through. Supercharge your monthly giving program and apply for my Monthly Giving VIP Intensive session. Only 2 spots are available this fall! Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show!My book, The Monthly Giving Mastermind, is here! Grab ...

  4. Sep 28 ·  Bonus

    If Everything Feels Important, You Haven't Made a Decision | Monthly Giving Year-End Plan

    Use code: MOVEMENTS for 25% off Monthly Giving Builder Join the Sustainer Slack Group (FREE) Is monthly giving on your year-end fundraising plan, or is it just one email? In this tough love episode, Dana Snyder shares two quotes from Emma Grede that changed how she thinks about her work: "If everything feels important, you haven't made a decision" and "The work you avoid would probably change your life." If your nonprofit says it doesn't have time to start a monthly giving program, this episode is for you. Dana shares: Why "we don't have time" usually means monthly giving isn't at the top of the listWhy one monthly giving email at year-end is not enough, and how to build a full season of asksHow leading with a recurring ask can raise one-time gifts tooHow St. Jude turned a booth at Create and Cultivate into new supporters, and how to build visibility before year-endA 3-step challenge: cut one thing this week, choose who owns monthly giving, and block time on your calendar in the next 7 daysJoin the free Sustainer Slack group at positiveequation.com (click Resources) to share your plan with other nonprofit peers. Ready to build a monthly giving program? Use code MOVEMENTS for 25% off the annual plan of the Monthly Giving Builder. On October 22nd, Monthly Giving Builder users get a live coaching call with Dana to work on their year-end plan. Coming Wednesday: our final Monthlies winner, World Central Kitchen, and how their 80,000 Kitchen Corps members fund day zero disaster response. This episode is presented by The Monthly Giving Builder.  Generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish.  Now is the time to start making your plans for GivingTuesday. Visit GivingTuesday.org/participate for resources and inspiration. Save the date for our next Monthly Giving Summit on February 25, 2027. Apply to speak here! Applications are now open for the 2027 Mini Monthly Giving Mastermind and Retreat. If you have built a monthly giving program, join our high-touch peer coaching community for nonprofit leaders who are ready to break through. Supercharge your monthly giving program and apply for my Monthly Giving VIP Intensive session. Only 2 spots are available this fall! Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show!My book, The Monthly Giving Mastermind, is here! Grab ...

  5. Sep 23

    Meet Monthlies Most Creative Campaign Winner: Letters to a Pre-Scientist | The Volunteer Pipeline Behind a 500-Member Recurring Program

    During a funding crunch, Lucy Madden, CEO of Letters to a Pre-Scientist, recorded a video asking volunteers if they could spare $5 a month to help the organization finish the school year. That first ask brought in 300 monthly donors, and today, more than 90% of Stamp Squad members have also been penpal volunteers. We get into why this worked so well, including how Lucy embedded the monthly giving ask directly into required volunteer training, and how their word-of-mouth momentum is now spilling into fundraising, too. Recurring revenue changed Lucy’s mindset about what was possible. And her biggest lesson for anyone building a recurring program? Get your tech right! Resources & Links Connect with Lucy on LinkedIn, learn more about Letters to a Pre-Scientist, Stamp Squad, and follow them on Instagram. Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.  This episode is presented by The Monthly Giving Builder.  Generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish.  Now is the time to start making your plans for GivingTuesday. Visit GivingTuesday.org/participate for resources and inspiration. Save the date for our next Monthly Giving Summit on February 25, 2027. Apply to speak here! Applications are now open for the 2027 Mini Monthly Giving Mastermind and Retreat. If you have built a monthly giving program, join our high-touch peer coaching community for nonprofit leaders who are ready to break through. Supercharge your monthly giving program and apply for my Monthly Giving VIP Intensive session. Only 2 spots are available this fall! Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show!My book, The Monthly Giving Mastermind, is here! Grab ...

  6. Sep 16

    Meet Monthlies Winner: How AART Turned Monthly Donors Into Organizers (Not Just Givers)

    If you've ever wondered whether a membership model could work for grassroots organizing and not just traditional fundraising, today's guest is going to show you exactly how. The African American Roundtable (AART) won this year’s Monthlies award for Strongest Sense of Community, and Executive Director Markasa Tucker-Harris is joining me to share how AART created a five-tier membership structure, inviting donors to “be the work.” That shift has influenced EVERYTHING, from fundraising and staffing to storytelling and retention, including how they think about dedicated membership roles, relationship-building with donors, and creating pathways for members to organize more people into the movement. Markasa also shares why AART’s churn stays low and what nonprofits considering a membership or recurring giving model should do first. Resources & Links Learn more about the African American Roundtable and their upcoming events. My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good. Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. This episode is presented by The Monthly Giving Builder.  Generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish.  Now is the time to start making your plans for GivingTuesday. Visit GivingTuesday.org/participate for resources and inspiration. Save the date for our next Monthly Giving Summit on February 25, 2027. Apply to speak here! Applications are now open for the 2027 Mini Monthly Giving Mastermind and Retreat. If you have built a monthly giving program, join our high-touch peer coaching community for nonprofit leaders who are ready to break through. Supercharge your monthly giving program and apply for my Monthly Giving VIP Intensive session. Only 2 spots are available this fall! Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show!My book, The Monthly Giving Mastermind, is here! Grab ...

  7. Sep 9

    Two Nonprofits' Year End Playbooks: Habitat for Humanity Omaha + Canadian Cancer Society (Q3 State of Recurring Giving)

    Recurring giving now makes up 27% of ALL online revenue, and for many nonprofits, 30-40% of total online revenue can arrive in the final three weeks of the year. Is your monthly giving program actually positioned to take advantage of all that attention and generosity? Today’s episode is your front row seat into my Q3 State of Recurring Giving webinar, where I brought together the team from STella! alongside fundraising leaders from Habitat for Humanity Omaha and the Canadian Cancer Society to share what they’re doing heading into year end. We also get tactical about the channels and tools driving that growth, including Google Performance Max, paid search, SMS, Fundraise Up, UTMs, and AI. Canadian Cancer Society generated an additional $171,000 from pre-donation upsells, while one recurring donor upgrade test produced an average increase of $14 per donor! And if you’re wondering what to do before Q4, we end with four VERY practical actions. Resources & Links Learn more about STella!, Habitat for Humanity Omaha and Canadian Cancer Society. Read the Neon One 2026 Recurring Donor Report and the M+R Benchmarks 2026. This episode is presented by The Monthly Giving Builder.  Generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish.  Now is the time to start making your plans for GivingTuesday. Visit GivingTuesday.org/participate for resources and inspiration. Save the date for our next Monthly Giving Summit on February 25, 2027. Apply to speak here! Applications are now open for the 2027 Mini Monthly Giving Mastermind and Retreat. If you have built a monthly giving program, join our high-touch peer coaching community for nonprofit leaders who are ready to break through. Supercharge your monthly giving program and apply for my Monthly Giving VIP Intensive session. Only 2 spots are available this fall! Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show!My book, The Monthly Giving Mastermind, is here! Grab ...

  8. Sep 2

    Agentic Giving Explained: How to Get Your Nonprofit Found, Understood, and Trusted by AI with Fundraise Up CEO Peter Byrnes

    Your next donor may never visit your website! Peter Byrnes, CEO of Fundraise Up, is joining me to explain agentic giving and the shift he sees happening RIGHT now from discovery, to recommendation, to delegation.  Donors are already asking AI tools where they should give, and soon they may be asking those same tools to actually make the donation for them. We get into what nonprofits need to do now to become easier for AI to find, understand, and trust, including why consistency across your website, annual reports, financial information, and outside sources matters more than ever.  We also talk about Fundraise Up’s free Agentic Giving Readiness Assessment, how to audit what AI is already saying about your organization, and why the goal isn’t to panic — it’s to prepare. Resources & Links Check out the Fundraise Up Agentic Giving Readiness Assessment. Connect with Peter on LinkedIn. Learn more about Peec.ai. This episode is presented by The Monthly Giving Builder.  Generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish.  Now is the time to start making your plans for GivingTuesday. Visit GivingTuesday.org/participate for resources and inspiration. Save the date for our next Monthly Giving Summit on February 25, 2027. Apply to speak here! Applications are now open for the 2027 Mini Monthly Giving Mastermind and Retreat. If you have built a monthly giving program, join our high-touch peer coaching community for nonprofit leaders who are ready to break through. Supercharge your monthly giving program and apply for my Monthly Giving VIP Intensive session. Only 2 spots are available this fall! Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show!My book, The Monthly Giving Mastermind, is here! Grab ...

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About

Missions to Movements is the nonprofit marketing and fundraising podcast that helps you grow recurring donors, scale monthly giving programs, and build digital campaigns that convert.  Hosted by Dana Snyder—speaker, strategist, and founder of Positive Equation—this show is packed with actionable nonprofit growth strategies, social media tips, and fundraising best practices.  Each week, you’ll hear how organizations are increasing donor retention, building thought leadership, and using digital fundraising to drive real impact. If you want to learn how to attract monthly donors, master nonprofit marketing, and transform your mission into a movement, this podcast is for you. 

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