The Property Management Podcast with That Property Mum

Kylie Walker
  • 4.8 (4)
  • Entrepreneurship
  • Updated Weekly

The Property Management Podcast is the go-to show for busy women in the crazy property management industry! If you’ve ever wanted to crack the “secret” to thriving in this fast-moving industry, launching your own business, or just showing up as your best self every day…this is the show for you! Join 7-figure entrepreneur, journalist and property mentor Kylie Walker each week as she teaches you how to juggle work and family life without the guilt, and shares the tools and inspiration you need to make the changes you have been wanting but lack the courage to take! (Think of us as your kindred spirit, best friend, big sister, and business mentor all rolled into one!) Connect with Kylie at thatpropertymum.com.au

  1. 22h ago

    The Financial Report That Could Change Your Entire Customer Experience with Timothy Meyers

    One of the biggest shifts we can make as property managers is moving beyond simply managing properties to genuinely managing investments. I’m joined by Tim Meyers, co-founder and Managing Partner of Winvest Management in Miami, who brings a unique corporate finance perspective to property management. Our conversation explores why financial transparency, proactive communication and genuine relationship-building aren't "extra" services–they're the foundation of creating trust with both owners and tenants. We unpack what it really means to elevate the customer experience, from providing meaningful monthly financial commentary instead of generic statements to questioning maintenance costs, negotiating better outcomes and helping owners understand the performance of their investment. Tim shares how small, consistent touchpoints, clear communication and attention to detail can transform client relationships, strengthen referrals and position your agency as a trusted advisor rather than simply a service provider. If you've ever wondered how to stand out in an increasingly competitive market, this conversation is a timely reminder that exceptional property management isn't about flashy ideas—it's about doing the fundamentals exceptionally well. We also discuss guarantees, leadership, the power of listening before offering solutions, and why understanding an owner's long-term goals allows you to make smarter decisions that deliver value well beyond rent collection. “Property management is a little bit like a game. There's a rulebook. There's things you're not allowed to do. Right. And I'm not a rule breaker. I'm not insinuating that I violate the rules. But in order to run things efficiently and in the best manner, you have to know the rulebook really well. You get to know when you're close to it. You got to know when you're potentially going to overstep the lines.” - Tim Meyers We cover: Importance of attention to detail in property management.Utilizing technology to manage costs effectively.Addressing gaps in customer service and financial transparency in the industry.Leveraging corporate finance experience for better property financial management.Building trust with property owners and tenants.Proactive communication strategies in property management.Financial oversight and alignment with property owners' goals.Simplifying financial management processes for property managers.Emphasizing rental guarantees and service level commitments.The significance of referrals and relationship-building for business growth. A big shout-out to our amazing podcast partner Ailo. Ailo is an Australian property management software and app designed to streamline communication and payments between property managers, owners, and tenants. It offers in-app chat, real-time rent tracking, and maintenance management, aiming to modernise property management and improve transparency for all parties. Book an Ailo Demo and get your Mecca Gift Card: http://ailo.io/tpm Follow Ailo: https://www.instagram.com/ailohq/ Kylie’s Resources: Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool That Property Mum Courses: https://www.thatpropertymum.com.au/courses/ The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call Kolmeo: https://kolmeo.com/ Find out about our Done for You Lead Generation - https://calendly.com/kylie-tpm/done-for-you-leads-discovery-call 35 AI Prompts to help you Grow your Business on Social Media: https://courses.thatpropertymum.com.au/35-prompts-to-grow-your-property-management-business-on-social-media https://courses.thatpropertymum.com.au/5-misktakes-replay Digital Marketing and AI Academy https://courses.thatpropertymum.com.au/digitalmarketingyes Connect with Tim Meyers: https://winvestmanagement.com/ Connect With Kylie: Follow Kylie Walker on Instagram- https://www.instagram.com/thatpropertymum_/ Follow Kylie on Facebook - https://web.facebook.com/thatpropertymum Connect with Kylie on LinkedIn - https://www.linkedin.com/in/kylie-wal... Explore Kylie's Website - https://www.thatpropertymum.com.au/ Watch Kylie on YouTube - https://www.youtube.com/@thatpropertymum

  2. Aug 4

    Poaching, Prospecting & the Ethics of Winning (and Losing) Clients with Kylie Walker

    There’s a fine line between healthy competition and crossing the line, and it’s a conversation our industry doesn’t have often enough. Today, I’m unpacking the realities of poaching, prospecting, and what ethical business development really looks like in property management. Building a business should never come at the expense of your reputation, and the way we win clients says just as much about us as the results we achieve. I share my perspective on where prospecting becomes poaching, why relationships and integrity matter more than quick wins, and how businesses can grow sustainably without compromising their values. I also explore what to do if you lose a client to a competitor, how to respond professionally instead of emotionally, and why playing the long game almost always pays off. If you’ve ever questioned the right way to approach business development or wondered how to stand out in a competitive market without resorting to questionable tactics, this conversation will give you plenty to think about. My hope is that you walk away feeling more confident in building a business that attracts the right clients, earns trust, and creates long-term success the right way. "The best protection against ever losing a client isn't a tighter contract or a better exit clause. It's the relationship... because nobody can poach loyalty." - Kylie Walker We cover: Discussion of client poaching in the property management industry.Distinction between unethical poaching and ethical client retention.Personal experiences of losing clients, including both ethical and unethical scenarios.Importance of nurturing client relationships to prevent loss.Ethical strategies for growing a property management business.The role of visibility and community involvement in attracting clients.Leveraging referral relationships for business growth.Utilizing existing databases for potential client outreach.Importance of responding effectively to inquiries and maintaining a strong reputation.Emphasis on building strong relationships as the best defense against client loss. A big shout-out to our amazing podcast partner Ailo. Ailo is an Australian property management software and app designed to streamline communication and payments between property managers, owners, and tenants. It offers in-app chat, real-time rent tracking, and maintenance management, aiming to modernise property management and improve transparency for all parties. Book an Ailo Demo and get your Mecca Gift Card: http://ailo.io/tpm Follow Ailo: https://www.instagram.com/ailohq/ Kylie’s Resources: The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate Digital Marketing and AI Academy https://courses.thatpropertymum.com.au/digitalmarketingyes Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool That Property Mum Courses: https://www.thatpropertymum.com.au/courses/ Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call Kolmeo: https://kolmeo.com/ Find out about our Done for You Lead Generation - https://calendly.com/kylie-tpm/done-for-you-leads-discovery-call 35 AI Prompts to help you Grow your Business on Social Media: https://courses.thatpropertymum.com.au/35-prompts-to-grow-your-property-management-business-on-social-media https://courses.thatpropertymum.com.au/5-misktakes-replay Connect With Kylie: Follow Kylie Walker on Instagram- https://www.instagram.com/thatpropertymum_/ Follow Kylie on Facebook - https://web.facebook.com/thatpropertymum Connect with Kylie on LinkedIn - https://www.linkedin.com/in/kylie-wal... Explore Kylie's Website - https://www.thatpropertymum.com.au/ Watch Kylie on YouTube - https://www.youtube.com/@thatpropertymum

  3. Jul 28

    Shameless Plug for my PM Accelerate Membership with Kylie Walker

    Some conversations stay with you long after they end, and this week I realised the same challenges are coming up again and again. In this episode, I'm stepping away from the usual interview format to share what I'm hearing from property managers, BDMs and business owners who are feeling stretched, overwhelmed and unsure where to start with AI, automation and modern business systems. As your host, I wanted to have an honest conversation about why so many hardworking professionals feel like they're falling behind, and why it's not because they're not working hard enough. The property management industry is changing quickly, but the training and support available haven't always kept pace. I unpack why so many agencies are still relying on outdated processes, why new technology can feel overwhelming without the right guidance, and how simplifying systems, marketing and daily workflows can create more time, consistency and confidence. More importantly, I share why embracing these tools isn't about replacing people–it's about helping great property managers spend more time doing the work that really matters. I also take you behind the thinking behind PM Accelerate and the new Digital Marketing and AI Academy, explaining how they were created to solve the real challenges I see every day. From practical templates and proven marketing strategies to mindset support, AI training and a community that genuinely understands the pressures of this industry, my goal has always been to make property management feel less overwhelming and far more sustainable for the people who keep it moving. "AI isn't coming, it's already here, and it's already changing what's possible for property managers who know how to use it.” - Kylie Walker We cover: Challenges faced by property managers and business owners in the property management industry.Issues with outdated tools and technology in property management.Lack of proper training in AI and automation.Personal experiences of the host in overcoming similar challenges.Importance of modernizing business operations for efficiency.Introduction of the membership program "PM Accelerate."Resources offered by PM Accelerate, including templates and marketing strategies.Focus on personal development and emotional well-being for sustainable growth.Digital Marketing and AI Academy tailored for property managers.Urgency for property managers to adopt modern tools and strategies to avoid falling behind. A big shout-out to our amazing podcast partner Ailo. Ailo is an Australian property management software and app designed to streamline communication and payments between property managers, owners, and tenants. It offers in-app chat, real-time rent tracking, and maintenance management, aiming to modernise property management and improve transparency for all parties. Book an Ailo Demo and get your Mecca Gift Card: http://ailo.io/tpm Follow Ailo: https://www.instagram.com/ailohq/ Kylie’s Resources: The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate Digital Marketing and AI Academy https://courses.thatpropertymum.com.au/digitalmarketingyes Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool That Property Mum Courses: https://www.thatpropertymum.com.au/courses/ Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call Kolmeo: https://kolmeo.com/ Find out about our Done for You Lead Generation - https://calendly.com/kylie-tpm/done-for-you-leads-discovery-call 35 AI Prompts to help you Grow your Business on Social Media: https://courses.thatpropertymum.com.au/35-prompts-to-grow-your-property-management-business-on-social-media https://courses.thatpropertymum.com.au/5-misktakes-replay Connect With Kylie: Follow Kylie Walker on Instagram- https://www.instagram.com/thatpropertymum_/ Follow Kylie on Facebook - https://web.facebook.com/thatpropertymum Connect with Kylie on LinkedIn - https://www.linkedin.com/in/kylie-wal... Explore Kylie's Website - https://www.thatpropertymum.com.au/ Watch Kylie on YouTube - https://www.youtube.com/@thatpropertymum

  4. Jul 21

    The Future of Property Management: AI, Innovations & Software with Ben White

    For years, property management has been defined by the tasks we complete–collecting rent, coordinating maintenance, and managing tenancies. But what if we've been thinking about our role too narrowly? I was joined by Ben White, co-founder of Ailo, for a thought-provoking conversation about why the future of our industry isn't centred on technology replacing people, but on giving property managers the freedom to focus on the relationships that create the greatest long-term value. It challenged many of the assumptions we've held onto for years and offered a refreshing perspective on where our profession is heading. Throughout our discussion, we explored how AI and technology can remove the repetitive administration that often consumes our days, creating more space for meaningful conversations with landlords, renters, and our communities. Ben shared why agencies should be looking beyond software features and instead choosing technology partners that align with their long-term vision, while encouraging business owners to rethink what exceptional service really looks like. The conversation continually returned to one idea: the more we invest in people and relationships, the more valuable property management becomes. Beneath the discussion around AI sits a much bigger message about leadership, innovation, and the willingness to evolve. As our industry continues to change, the agencies that thrive will be those prepared to question old ways of thinking, embrace new opportunities, and see property management as a profession built on service rather than process. It's a timely reminder that the future won't be defined by the technology we adopt alone, but by how we use it to elevate the experience we deliver every single day. “I don't think you should change because today's broken. I think you should change because today is not going to get you to tomorrow.” - Ben White We cover: Ben's background and journey in the property management industry.Evolving definition and value of property management beyond traditional tasks.Importance of customer relationships in property management.Impact of technology and AI on the property management sector.Technology as a tool to enhance customer service rather than a threat.The service-oriented nature of property management and the win-win-win approach.Future of property management with AI and robotics.Role of regulation in shaping the industry and service differentiation.Need for a broader vision of property management and embracing innovation.Strategies for property managers to future-proof their careers and businesses. A big shout-out to our amazing podcast partner Ailo. Ailo is an Australian property management software and app designed to streamline communication and payments between property managers, owners, and tenants. It offers in-app chat, real-time rent tracking, and maintenance management, aiming to modernise property management and improve transparency for all parties. Book an Ailo Demo and get your Mecca Gift Card: http://ailo.io/tpm Follow Ailo: https://www.instagram.com/ailohq/ Kylie’s Resources: Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool That Property Mum Courses: https://www.thatpropertymum.com.au/courses/ The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call Kolmeo: https://kolmeo.com/ Find out about our Done for You Lead Generation - https://calendly.com/kylie-tpm/done-for-you-leads-discovery-call 35 AI Prompts to help you Grow your Business on Social Media: https://courses.thatpropertymum.com.au/35-prompts-to-grow-your-property-management-business-on-social-media https://courses.thatpropertymum.com.au/5-misktakes-replay Digital Marketing and AI Academy https://courses.thatpropertymum.com.au/digitalmarketingyes Connect with Ben White: https://ailo.io/ben-white https://www.instagram.com/ailohq/?hl=en https://www.linkedin.com/in/benbwhite/ Connect With Kylie: Follow Kylie Walker on Instagram- https://www.instagram.com/thatpropertymum_/ Follow Kylie on Facebook - https://web.facebook.com/thatpropertymum Connect with Kylie on LinkedIn - https://www.linkedin.com/in/kylie-wal... Explore Kylie's Website - https://www.thatpropertymum.com.au/ Watch Kylie on YouTube - https://www.youtube.com/@thatpropertymum

  5. Jul 14

    What My Offshore Team Taught Me About Business with Kylie Walker

    After spending a week in the Philippines with our offshore team, I came home with far more than great memories. I returned with a renewed appreciation for what truly builds great businesses–strong relationships, shared purpose, and leaders who genuinely invest in their people. What started eight years ago as a solution to overwhelm has grown into something much bigger, and this experience reinforced why I believe the best businesses are built around people, not just processes. Throughout this conversation, I share the leadership lessons that challenged my thinking, from why people work harder when they feel valued to the importance of documented systems, transparency, and creating a team that understands the bigger vision. We often chase efficiency in property management, but I've learned that excellence comes from slowing down, building the right foundations, and empowering people to do their best work. If you've been feeling stretched, buried in administration, or wondering how to create a business that can grow without relying on you for everything, I hope these insights encourage you to think differently. Because sustainable success isn't about doing more–it's about building the right structure, investing in the right people, and creating a business where everyone has the opportunity to thrive. "It's not about doing more yourself. It's about building something structured and streamlined so your team can actually work, not just survive.” - Kylie Walker We cover: Building and managing an offshore team for property management.Overcoming administrative overwhelm in a real estate agency.The transition from chaos to structured processes and systems.The impact of offshore support on onshore team efficiency and morale.The concept of "done for you Taskers" and its differentiation from typical virtual assistant services.The importance of documented systems and transparency in business operations.Lessons learned from personal experiences with offshore teams.The significance of investing in people and building relationships within teams.The distinction between efficiency and excellence in work processes.The role of purpose and understanding in enhancing team engagement and productivity. A big shout-out to our amazing podcast partner Ailo. Ailo is an Australian property management software and app designed to streamline communication and payments between property managers, owners, and tenants. It offers in-app chat, real-time rent tracking, and maintenance management, aiming to modernise property management and improve transparency for all parties. Book an Ailo Demo and get your Mecca Gift Card: http://ailo.io/tpm Follow Ailo: https://www.instagram.com/ailohq/ Kylie’s Resources: Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool That Property Mum Courses: https://www.thatpropertymum.com.au/courses/ The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call Find out about our Done for You Lead Generation - https://calendly.com/kylie-tpm/done-for-you-leads-discovery-call 35 AI Prompts to help you Grow your Business on Social Media: https://courses.thatpropertymum.com.au/35-prompts-to-grow-your-property-management-business-on-social-media https://courses.thatpropertymum.com.au/5-misktakes-replay Digital Marketing and AI Academy https://courses.thatpropertymum.com.au/digitalmarketingyes Connect With Kylie: Follow Kylie Walker on Instagram- https://www.instagram.com/thatpropertymum_/ Follow Kylie on Facebook - https://web.facebook.com/thatpropertymum Connect with Kylie on LinkedIn - https://www.linkedin.com/in/kylie-wal... Explore Kylie's Website - https://www.thatpropertymum.com.au/ Watch Kylie on YouTube - https://www.youtube.com/@thatpropertymum

  6. Jul 7

    The Shame Cycle That Was Keeping Me Small with Kylie Walker

    There are moments in life when you realise the biggest thing standing between where you are and where you want to be isn't your workload, your business or even your circumstances–it's the story you've been telling yourself. In this deeply personal episode, I share the journey that has taken me from one of the darkest periods of my life to buying my own home at 53, and why the most important work I've ever done wasn't in my business, but on myself. As property managers, we're incredibly good at looking after everyone else while quietly carrying stress, burnout and impossible expectations behind the scenes. I open up about the shame, anxiety, negative self-talk and victim mindset that kept me stuck for years, and why there was never one magic solution. It was the messy combination of counselling, journalling, meditation, reading, personal development and consistently showing up for myself that slowly changed everything. My hope is that this conversation encourages you to pause and ask yourself what stories you're believing, and whether they're helping you build the life you truly want. Because while the work isn't always easy, the transformation starts from within–and when you change the way you think, speak to yourself and respond to life's challenges, your business, your relationships and your future begin to shift in ways you never thought possible. “The hard things don't have to define your future. They're not life sentences. They're just data. They're opportunities to take lessons away from what worked and what didn't work.” - Kylie Walker We cover: Personal journey through significant life challenges, including marriage breakdown and business struggles.Overcoming anxiety and emotional hardship through various methods.Importance of internal work for personal transformation and mindset change.Tools and strategies for managing negative self-talk and emotional outbursts.The role of counseling, meditation, journaling, and workshops in personal growth.The impact of shame and perfectionism in high-stress careers like property management.The significance of daily commitment to self-improvement and emotional healing.The idea that struggles and breakdowns can lead to growth and new opportunities.Encouragement to challenge negative narratives and beliefs about oneself.The message that it’s never too late to change and pursue a fulfilling life. A big shout-out to our amazing podcast partner Ailo. Ailo is an Australian property management software and app designed to streamline communication and payments between property managers, owners, and tenants. It offers in-app chat, real-time rent tracking, and maintenance management, aiming to modernise property management and improve transparency for all parties. Book an Ailo Demo and get your Mecca Gift Card: http://ailo.io/tpm Follow Ailo: https://www.instagram.com/ailohq/ Kylie’s Resources: Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool That Property Mum Courses: https://www.thatpropertymum.com.au/courses/ The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call Kolmeo: https://kolmeo.com/ Find out about our Done for You Lead Generation - https://calendly.com/kylie-tpm/done-for-you-leads-discovery-call 35 AI Prompts to help you Grow your Business on Social Media: https://courses.thatpropertymum.com.au/35-prompts-to-grow-your-property-management-business-on-social-media https://courses.thatpropertymum.com.au/5-misktakes-replay Digital Marketing and AI Academy https://courses.thatpropertymum.com.au/digitalmarketingyes Connect With Kylie: Follow Kylie Walker on Instagram- https://www.instagram.com/thatpropertymum_/ Follow Kylie on Facebook - https://web.facebook.com/thatpropertymum Connect with Kylie on LinkedIn - https://www.linkedin.com/in/kylie-wal... Explore Kylie's Website - https://www.thatpropertymum.com.au/ Watch Kylie on YouTube - https://www.youtube.com/@thatpropertymum

  7. Jun 30

    The 3 Systems That Actually Transform Your Property Management Business with Kylie Walker

    For a long time, I wore the chaos in my business like a badge of honour. I knew where everything was, I could solve every problem, and everyone relied on me. But what I eventually realised was that being needed for everything wasn't a strength–it was the very thing preventing my business from growing. In this episode, I share my own journey from overwhelming and reactive management to building systems that created more clarity, consistency, and freedom for both myself and my team. I also open up about one of the most challenging periods in my business. When I introduced new systems, accountability, and transparent workflows, the resistance was immediate. Team members pushed back, several left, and for a moment I questioned whether I had made the right decision. Looking back, that difficult transition became a defining moment because it forced me to build a business that could operate beyond the knowledge stored in one person's head and create a stronger foundation for long-term growth. I break down the three systems that transformed the way I run my business: client communication, operational workflows, and marketing visibility. These aren't just tools or pieces of software–they're the frameworks that help property management businesses reduce stress, improve consistency, delegate effectively, and create space for growth. If you're feeling stretched too thin, constantly reacting instead of leading, or wondering why your business still depends on you for everything, this episode will challenge you to think differently about the systems that support your success. “You can't build a team, you can't take a day off. And more importantly, you can't actually grow beyond yourself because you've become the bottleneck.” - Kylie Walker We cover: Importance of systemizing a property management business for clarity and scalabilityChallenges and benefits of implementing cloud-based property management softwareDevelopment of client communication and relationship management systemsCreation of operations and task management workflows and standard operating procedures (SOPs)Strategies for effective delegation and workload managementEstablishment of marketing and visibility systems to attract new clientsThe transition from chaotic to organized business practicesResistance from team members during the implementation of new systemsThe significance of maintaining consistent client engagement and communicationThe long-term advantages of overcoming initial discomfort and resistance to change A big shout-out to our amazing podcast partner Ailo. Ailo is an Australian property management software and app designed to streamline communication and payments between property managers, owners, and tenants. It offers in-app chat, real-time rent tracking, and maintenance management, aiming to modernise property management and improve transparency for all parties. Book an Ailo Demo and get your Mecca Gift Card: http://ailo.io/tpm Follow Ailo: https://www.instagram.com/ailohq/ Kylie’s Resources: Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool That Property Mum Courses: https://www.thatpropertymum.com.au/courses/ The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call Find out about our Done for You Lead Generation - https://calendly.com/kylie-tpm/done-for-you-leads-discovery-call 35 AI Prompts to help you Grow your Business on Social Media: https://courses.thatpropertymum.com.au/35-prompts-to-grow-your-property-management-business-on-social-media https://courses.thatpropertymum.com.au/5-misktakes-replay Digital Marketing and AI Academy https://courses.thatpropertymum.com.au/digitalmarketingyes If you are ready to see what’s NEXT in Property Management, join five amazing industry coaches, hosting one epic event, in three locations - NEXT. Buy your Tickets here: https://courses.thatpropertymum.com.au/next Connect With Kylie: Follow Kylie Walker on Instagram- https://www.instagram.com/thatpropertymum_/ Follow Kylie on Facebook - https://web.facebook.com/thatpropertymum Connect with Kylie on LinkedIn - https://www.linkedin.com/in/kylie-wal... Explore Kylie's Website - https://www.thatpropertymum.com.au/ Watch Kylie on YouTube - https://www.youtube.com/@thatpropertymum

  8. Jun 23

    When Average Marketing is No Longer an Option With Rentals with Tom Dorawa

    Standing out in property management has never been more challenging. With so many agencies competing for attention online, it’s becoming increasingly difficult to create a genuine point of difference that landlords and tenants actually notice. When I sat down with Tom Dorawa from Virtual Tour Creators, we explored how technology is changing the way agencies market properties and why presentation has become far more than just a tool for securing a tenant. What struck me throughout our conversation was how often the smallest improvements in visibility and client experience can create the biggest competitive advantage. We spent time unpacking the practical ways agencies can use virtual tours, floor plans, professional imagery, and emerging technology to elevate both their marketing and operational processes. Rather than adding more work, many of these tools are designed to simplify what property managers are already doing while creating a stronger experience for landlords, tenants, and prospective clients. Tom shared some fascinating examples of agencies using these solutions to attract higher-quality tenants, improve rental returns, and create a level of transparency that builds trust and strengthens client relationships. What sits underneath all of this is the willingness to adapt. The property management landscape is changing quickly, and the businesses that continue to grow are often the ones prepared to embrace innovation rather than resist it. Whether it’s adopting new technology, improving the way properties are presented, or finding smarter ways to serve clients, the opportunity lies in being open to doing things differently. For property management professionals, this conversation is a reminder that growth doesn’t always come from working harder–it often comes from finding better ways to deliver value and create an experience that people remember. “If you're not going to try it, you'll never know what happened to you or what you missed out on.” - Tom Dorawa We cover: Innovative marketing solutions for property management and real estate professionals.Use of 360-degree virtual tours and floor plans in property marketing.Challenges of traditional property marketing and the need for modernization.The origin story of Virtual Tour Creators and its development.DIY marketing tools that empower agents to create their own virtual tours and photos.The impact of personalized, high-quality marketing content versus generic AI-generated materials.Success stories of clients using Virtual Tour Creators to enhance their business.Importance of showcasing surrounding amenities in property marketing, especially in rural areas.The role of technology and innovation in property management.Discussion on mental health, personal development, and the evolving role of AI in business operations. A big shout-out to our amazing podcast partner Ailo. Ailo is an Australian property management software and app designed to streamline communication and payments between property managers, owners, and tenants. It offers in-app chat, real-time rent tracking, and maintenance management, aiming to modernise property management and improve transparency for all parties. Book an Ailo Demo and get your Mecca Gift Card: http://ailo.io/tpm Follow Ailo: https://www.instagram.com/ailohq/ Kylie’s Resources: Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool That Property Mum Courses: https://www.thatpropertymum.com.au/courses/ The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call Kolmeo: https://kolmeo.com/ Find out about our Done for You Lead Generation - https://calendly.com/kylie-tpm/done-for-you-leads-discovery-call 35 AI Prompts to help you Grow your Business on Social Media: https://courses.thatpropertymum.com.au/35-prompts-to-grow-your-property-management-business-on-social-media https://courses.thatpropertymum.com.au/5-misktakes-replay Digital Marketing and AI Academy https://courses.thatpropertymum.com.au/digitalmarketingyes Connect with Tom Dorawa: https://www.linkedin.com/in/tom-dorawa-53001295/ https://virtualtourscreator.com.au/ https://www.instagram.com/virtualtourscreator Connect With Kylie: Follow Kylie Walker on Instagram- https://www.instagram.com/thatpropertymum_/ Follow Kylie on Facebook - https://web.facebook.com/thatpropertymum Connect with Kylie on LinkedIn - https://www.linkedin.com/in/kylie-wal... Explore Kylie's Website - https://www.thatpropertymum.com.au/ Watch Kylie on YouTube - https://www.youtube.com/@thatpropertymum

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The Property Management Podcast is the go-to show for busy women in the crazy property management industry! If you’ve ever wanted to crack the “secret” to thriving in this fast-moving industry, launching your own business, or just showing up as your best self every day…this is the show for you! Join 7-figure entrepreneur, journalist and property mentor Kylie Walker each week as she teaches you how to juggle work and family life without the guilt, and shares the tools and inspiration you need to make the changes you have been wanting but lack the courage to take! (Think of us as your kindred spirit, best friend, big sister, and business mentor all rolled into one!) Connect with Kylie at thatpropertymum.com.au

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