eCommerce Scale Collective with Jodie Minto

Jodie Minto
  • 5.0 (11)
  • Marketing
  • Updated Weekly

Ready to grow a more profitable e-commerce brand? eCommerce Scale Collective is the podcast for established e-commerce founders who want to increase sales, improve profitability and build a business that feels more predictable and manageable. Hosted by e-commerce growth strategist Jodie Minto, each episode shares practical strategies across e-commerce marketing, Meta Ads, Shopify, conversion rate optimisation, email marketing, customer retention, inventory, promotions and business growth. Whether you’re working towards consistent $20K, $50K or $100K+ months, you’ll learn how to identify what’s holding your growth back, focus on the right priorities and scale your online store without simply spending more on ads. Expect real-world e-commerce strategy, honest conversations about what’s working now, and practical advice you can apply to build a leaner, more profitable brand.

  1. Oct 13

    158. What's Working Right Now in Meta Ads for eCommerce Brands with Dahna Borg

    Meta ads are constantly changing, and what worked six months ago might not be delivering the same results today. In this episode of the eCommerce Scale Collective podcast, I'm joined by fellow Meta ads specialist Dahna Borg, founder of Bright Red Marketing, to chat about what's actually working in Meta advertising for e-commerce brands right now. We're comparing notes on Advantage+ campaigns, audience targeting, creative testing and some of the changes we're seeing across our clients' ad accounts. We also discuss why the advice you hear from big advertising accounts doesn't always translate to smaller e-commerce brands, and what you should be paying attention to when it comes to your own ad performance. In this episode, we chat about: What's working with Meta ads right now. Whether Advantage+ is always the best approach. Audience targeting strategies worth revisiting. Why creative testing is more important than ever. The ad formats and creative styles we're seeing perform well. Common mistakes e-commerce brands make when assessing their ad performance. How AI is changing the way we create and manage Meta ads. If you're running Meta ads for your e-commerce brand, whether yourself or through an agency, you'll want to tune into this conversation. Connect with Dahna Dahna Borg is the founder of Bright Red Marketing, an Australian Meta ads agency specialising in e-commerce brands. Bright Red Marketing Resources mentioned Rapid Ads (Dahna's affiliate link) Connect with Jodie Website and coaching programs

  2. Sep 28

    157. How I plan to run my e-commerce business in 2026

    I’m officially back in the world of eCommerce brand ownership. After selling my fashion brand in 2023, I honestly wasn’t sure I’d ever own another eCommerce business. But I’ve recently purchased Max & Blu, an Australian dog accessories brand, and this time I’m approaching things very differently. A lot has changed since I was last running an eCommerce brand. AI has completely changed what’s possible, and I’ve spent the past few years coaching established eCommerce founders and getting an inside look at a lot of different businesses. I’m also very clear on what I don’t want to recreate. In this episode, I’m taking you behind the scenes of how I plan to build and grow Max & Blu differently this time, from keeping the business incredibly lean to using AI in ways that simply weren’t possible when I was building my previous brand. I’m also sharing how my definition of a successful eCommerce business has changed, and why the way I build Max & Blu needs to support the life I want to live, not take it over. And this is just the beginning. I’ll be sharing what I test, what works, what doesn’t and what I change my mind about as I put everything I teach back into practice in my own business. In this episode: • Why I’ve decided to own an eCommerce brand again• What I plan to do differently this time around• How AI is changing the way I think about building a team and running the business• Why I want to build and test faster• How my definition of a successful eCommerce business has changed Follow the Max & Blu journey I’ll be sharing plenty more behind the scenes as I grow Max & Blu and put my own strategies back into practice. If you run an eCommerce brand yourself, make sure you follow the podcast so you can come along for the ride. Links 🐶 Meet Max & Bluhttps://maxandblu.com/ 🌸 Work with me inside the eCommerce Scale Collectivehttps://www.jodieminto.com/ecommerce-scale-collective 🎧 Listen to more episodes of the eCommerce Scale Collective podcasthttps://www.jodieminto.com/podcast

  3. Sep 22

    156. The 3 things you need to scale your e-commerce store to million dollar years

    If you want to build a million-dollar eCommerce business, there are three parts of your business that need to work together, and only one of them is marketing. It’s easy to assume the answer to growth is more Meta ads, more content, more emails or another promotion. But sometimes the thing holding your business back has very little to do with your marketing. In this episode, I’m breaking down the three pillars of my Lean Million Dollar Method, the framework I use with my clients and inside the eCommerce Scale Collective. I’ll share what I believe you need to have in place across your business if you want to scale profitably, without simply creating a bigger, more complicated business that requires more and more of you. I also share why my definition of a successful million-dollar business looks very different today than it did when I built my first seven-figure brand, and why I’m about to put this exact framework back into practice myself with Max & Blu. In this episode: • The three pillars of my Lean Million Dollar Method• Why more marketing isn’t always the answer to growth• How to identify what’s actually constraining your business• Why scaling successfully requires more than increasing revenue• What a lean million-dollar eCommerce business looks like to me today Want my help scaling your eCommerce business? Inside the eCommerce Scale Collective, we look at your whole business, not just one piece of your marketing. We start with a 90-minute 1:1 Deep Dive into your business, followed by your personalised 12-month Scale Roadmap and first 90-day priorities. The founding beta round kicks off on 5 October, with beta pricing available until 4 October 2026. This pricing won’t be offered again. If you’re already doing around $10K a month or more and you’re ready to work towards your next stage of growth, you can find all the details below. Links 🌸 Work with me inside the eCommerce Scale Collectivehttps://www.jodieminto.com/ecommerce-scale-collective 🐶 Meet Max & Bluhttps://maxandblu.com/ 🎧 Listen to more episodes of the eCommerce Scale Collective podcasthttps://www.jodieminto.com/podcast

  4. Sep 10

    155. Why I'm closing my mastermind, a new podcast name and a new e-commerce business venture

    A very big personal + business update There’s been A LOT happening behind the scenes lately, so this episode is a bit of a personal catch-up on where I’ve been, what’s changing and what I’m doing next. After nine years, I’m closing my mastermind. I’ve been guest lecturing at a private fashion college here in Sydney. I applied for seven full-time jobs 😅 I’m launching eCommerce Scale Collective. Oh, and I’m also in the process of buying an e-commerce business. 👀 If that sounds like a lot... it has been. The truth is, this year has had some pretty rough patches. I’ve questioned my business, the way I coach, what I want my work to look like and, at times, whether I even wanted to keep doing it. But somewhere in amongst all of that, a few unexpected opportunities started appearing. And I finally feel really excited about what I’m building again. In this episode, I’m sharing what’s been going on behind the scenes, why I decided to close my mastermind after nine years, how guest lecturing ended up becoming something I absolutely loved, and why I’m getting back into running an e-commerce business after selling my fashion brand in 2023. I also talk about why I’m changing the way I coach established e-commerce founders, what I’m building with eCommerce Scale Collective, and why the podcast has a brand new name. Plus, I share why I’m VERY excited to get back into e-commerce in an AI world and start testing what’s possible with a much leaner way of running a business. This isn’t one of my usual how-to episodes. It’s more of a “here’s what the heck has been going on” chat. And if you’ve been questioning what’s next for you or your business lately, hopefully hearing what the last few months have looked like for me reminds you that sometimes you don’t need to have the whole next chapter figured out yet. Sometimes you just need to give yourself enough room to see what turns up. 🌸 LINKS + RESOURCES 🌸 Learn more about eCommerce Scale Collective 🎧 Listen to the eCommerce Scale Collective podcast 📱 Follow eCommerce Scale Collective on Instagram 📱 Follow Jodie on Instagram 🌐 Visit JodieMinto.com

  5. Aug 6

    154. How to find the real growth opportunities in your e-commerce business

    How to find the real growth opportunities in your e-commerce business When sales slow down or feel unpredictable, it is easy to assume you need better ads, a new website, more products or an entirely new strategy. But before changing everything, you need to understand what your numbers are actually telling you. In this episode, I’m walking you through how I review an e-commerce business and identify the priorities most likely to improve sales, profitability and growth over the next 90 days. In this episode, I cover: The first Shopify metrics I review and what they reveal How to tell whether your website, traffic or marketing is limiting conversions What your returning customer rate says about your acquisition and retention strategy Why a low conversion rate does not always mean your website is the problem How to identify your strongest products and slow-moving inventory When to focus on Meta ads, email marketing or your customer journey How to narrow everything down to the few priorities that matter most If you have been trying different strategies without seeing enough movement, this episode will help you take a more focused look at what is happening inside your business. Listen now to learn how to identify the numbers, gaps and opportunities that should shape your next 90 days. Book your 90-Day Growth Session If you would like me to review your Shopify data, website, marketing, products and current priorities with you, I have opened three private 90-Day Growth Sessions for August. During our 90-minute session, we will work through your business together and identify the clearest opportunities for growth. After the call, I will create your personalised 90-day plan, including your priorities, KPIs, benchmarks and next steps. Book your 90-Day Growth Session here

    154. How to find the real growth opportunities in your e-commerce business

  6. Jul 6

    153. Why delaying getting started with Meta Ads is costing you

    If you’ve been telling yourself you’ll start running Facebook and Instagram ads once your website is perfect, your product range is bigger, your content is stronger or your budget feels more comfortable, this episode is for you. Because while waiting can feel safe, it can also quietly cost your business sales, traffic, data and momentum. In this episode, I’m unpacking why delaying your Meta Ads journey can keep your e-commerce brand stuck for longer than necessary, and why starting small, learning the numbers and building confidence now can put you in a much stronger position later. This isn’t about throwing money at ads before you’re ready. It’s about understanding that Meta Ads are a skill, a traffic source and a growth lever. And the sooner you begin learning how they work in your business, the sooner you can make smarter decisions about what to test, improve and scale. What we cover in this episode: Why waiting until everything feels “ready” can hold your business back The hidden cost of missing out on traffic, sales and customer data Why Meta Ads become easier to improve once you have real numbers to work with How starting small helps you build confidence without overspending Why ads are not just about instant sales, but also learning what your customers respond to The danger of relying only on organic marketing while your competitors are investing in paid traffic Why your first ads don’t need to be perfect, they just need to give you useful data How learning Meta Ads now can help you make better decisions as your business grows The biggest takeaway? You don’t need to wait until you have a huge budget or the perfect campaign. You need a clear strategy, a willingness to test and the confidence to understand what your numbers are telling you. If you’re ready to stop putting it off and finally learn how to run Meta Ads with support, eComm Ads Academy is now open for enrolment. When you enrol, you’ll get instant access to the curriculum so you can start learning and implementing straight away. The live coaching round begins on 27 July, with weekly group calls, live ad account reviews and small-group support to help you build, manage and improve your ads with confidence. Learn more and enrol here: https://www.jodieminto.com/eaa

    153. Why delaying getting started with Meta Ads is costing you

  7. Jun 29

    152. Outsourcing your Meta ads too soon might be costing you more than you think

    Handing your Meta Ads over to an agency, freelancer or VA can sound like the dream. Someone else takes care of the strategy, writes the copy, builds the campaigns, manages the spend and magically sends you sales. Except, for many e-commerce founders, that’s not how it plays out. In this episode, I’m unpacking why outsourcing your ads too early can cost you far more than the monthly management fee, especially if you don’t yet understand your own ad strategy, numbers or customer messaging. This isn’t about saying you should never outsource. It’s about knowing when outsourcing makes sense, and why learning to manage or at least understand your ads first can put you in a much stronger position as the CEO of your brand. What we cover in this episode: Why outsourcing ads too early can create a false sense of security What often happens when your account is handed to a junior agency team member Why paying agency fees can leave you with less budget to actually spend on ads The risks of handing Meta Ads to a VA or team member before you understand them yourself How outsourcing can slow down campaign launches, testing and decision-making Why delays in turning poor-performing ads off can quietly waste your budget Why Meta Ads are too important to completely hand over without understanding the strategy How learning your numbers helps you make better decisions, even if you outsource later The biggest shift? You don’t need to become a full-time ads manager. But if Meta Ads are driving a large percentage of your monthly sales, you do need to understand how they work, how to read the numbers, and how to make confident decisions about what to test, scale, pause or change. If you’re ready to take back control of your ads and stop relying on someone else to tell you what’s working, eComm Ads Academy is now open for early enrolment. When you enrol early, you’ll get instant access to the curriculum, plus the live coaching round begins on 27 July. Inside, you’ll learn how to build, manage, read and improve your own Meta Ads with expert support, weekly coaching calls, live ad account reviews and a small-group community. Learn more and enrol here: https://www.jodieminto.com/eaa

  8. Jun 24

    151. Are Meta (Facebook) ads dead in 2026?

    There’s a lot of noise right now about Facebook ads being broken, too expensive or no longer worth running. But is that actually true? In this episode, I’m unpacking what’s really happening with Meta Ads right now, including the recent Andromeda conversation, why your results may look different inside Ads Manager, and why ads still play such a powerful role in driving traffic and sales for e-commerce brands. If you’ve been wondering whether Facebook and Instagram ads are still worth the investment, this episode will help you look at the bigger picture and understand where your focus needs to be now. What we cover in this episode: Why the “Facebook ads are dead” narrative needs more context How Meta’s attribution window changes have impacted the results you see inside Ads Manager Why your ads may look worse on paper, even if your overall sales haven’t dropped What Andromeda really means for e-commerce brands Why your ad creative now does more of the targeting than your audience settings The importance of testing hooks, angles, formats and messaging Why better ads and stronger landing pages need to work together The role Meta Ads can still play in driving 60 to 90 percent of monthly sales for many e-commerce brands The bottom line? Facebook ads are not dead. But the way we run them has changed. Instead of spending hours building complicated interest-based audiences, the real work now happens at the ad level, with stronger creative, sharper copy, better messaging and a clearer understanding of your customer. If you’re ready to stop guessing and finally feel confident managing your own Meta Ads, eComm Ads Academy is now open for early enrolment. When you enrol before 30 June, you’ll get instant access to the curriculum, plus a bonus 60 minute 1:1 coaching call with me, valued at AUD $990. Learn more and enrol here: https://www.jodieminto.com/eaa

    151. Are Meta (Facebook) ads dead in 2026?
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About

Ready to grow a more profitable e-commerce brand? eCommerce Scale Collective is the podcast for established e-commerce founders who want to increase sales, improve profitability and build a business that feels more predictable and manageable. Hosted by e-commerce growth strategist Jodie Minto, each episode shares practical strategies across e-commerce marketing, Meta Ads, Shopify, conversion rate optimisation, email marketing, customer retention, inventory, promotions and business growth. Whether you’re working towards consistent $20K, $50K or $100K+ months, you’ll learn how to identify what’s holding your growth back, focus on the right priorities and scale your online store without simply spending more on ads. Expect real-world e-commerce strategy, honest conversations about what’s working now, and practical advice you can apply to build a leaner, more profitable brand.

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