Online Store Success with Jodie Minto

Jodie Minto
  • 5.0 (11)
  • Marketing
  • Updated Weekly

Ready to take your e-commerce brand to the next level? Online Store Success is the go-to podcast for fashion and lifestyle founders who want to scale sustainably, sell more, and finally feel in control of their growth. Hosted by award-winning entrepreneur, e-commerce coach, Facebook Ads expert, and former 7-figure fashion brand founder Jodie Minto, each episode is packed with actionable strategies, powerful marketing insights, and behind-the-scenes advice you won’t hear anywhere else. If you're serious about growing a profitable, freedom-filled business, this is your weekly dose of inspiration and strategy.

  1. Jul 6

    153. Why delaying getting started with Meta Ads is costing you

    If you’ve been telling yourself you’ll start running Facebook and Instagram ads once your website is perfect, your product range is bigger, your content is stronger or your budget feels more comfortable, this episode is for you. Because while waiting can feel safe, it can also quietly cost your business sales, traffic, data and momentum. In this episode, I’m unpacking why delaying your Meta Ads journey can keep your e-commerce brand stuck for longer than necessary, and why starting small, learning the numbers and building confidence now can put you in a much stronger position later. This isn’t about throwing money at ads before you’re ready. It’s about understanding that Meta Ads are a skill, a traffic source and a growth lever. And the sooner you begin learning how they work in your business, the sooner you can make smarter decisions about what to test, improve and scale. What we cover in this episode: Why waiting until everything feels “ready” can hold your business back The hidden cost of missing out on traffic, sales and customer data Why Meta Ads become easier to improve once you have real numbers to work with How starting small helps you build confidence without overspending Why ads are not just about instant sales, but also learning what your customers respond to The danger of relying only on organic marketing while your competitors are investing in paid traffic Why your first ads don’t need to be perfect, they just need to give you useful data How learning Meta Ads now can help you make better decisions as your business grows The biggest takeaway? You don’t need to wait until you have a huge budget or the perfect campaign. You need a clear strategy, a willingness to test and the confidence to understand what your numbers are telling you. If you’re ready to stop putting it off and finally learn how to run Meta Ads with support, eComm Ads Academy is now open for enrolment. When you enrol, you’ll get instant access to the curriculum so you can start learning and implementing straight away. The live coaching round begins on 27 July, with weekly group calls, live ad account reviews and small-group support to help you build, manage and improve your ads with confidence. Learn more and enrol here: https://www.jodieminto.com/eaa

    153. Why delaying getting started with Meta Ads is costing you

  2. Jun 29

    152. Outsourcing your Meta ads too soon might be costing you more than you think

    Handing your Meta Ads over to an agency, freelancer or VA can sound like the dream. Someone else takes care of the strategy, writes the copy, builds the campaigns, manages the spend and magically sends you sales. Except, for many e-commerce founders, that’s not how it plays out. In this episode, I’m unpacking why outsourcing your ads too early can cost you far more than the monthly management fee, especially if you don’t yet understand your own ad strategy, numbers or customer messaging. This isn’t about saying you should never outsource. It’s about knowing when outsourcing makes sense, and why learning to manage or at least understand your ads first can put you in a much stronger position as the CEO of your brand. What we cover in this episode: Why outsourcing ads too early can create a false sense of security What often happens when your account is handed to a junior agency team member Why paying agency fees can leave you with less budget to actually spend on ads The risks of handing Meta Ads to a VA or team member before you understand them yourself How outsourcing can slow down campaign launches, testing and decision-making Why delays in turning poor-performing ads off can quietly waste your budget Why Meta Ads are too important to completely hand over without understanding the strategy How learning your numbers helps you make better decisions, even if you outsource later The biggest shift? You don’t need to become a full-time ads manager. But if Meta Ads are driving a large percentage of your monthly sales, you do need to understand how they work, how to read the numbers, and how to make confident decisions about what to test, scale, pause or change. If you’re ready to take back control of your ads and stop relying on someone else to tell you what’s working, eComm Ads Academy is now open for early enrolment. When you enrol early, you’ll get instant access to the curriculum, plus the live coaching round begins on 27 July. Inside, you’ll learn how to build, manage, read and improve your own Meta Ads with expert support, weekly coaching calls, live ad account reviews and a small-group community. Learn more and enrol here: https://www.jodieminto.com/eaa

  3. Jun 24

    151. Are Meta (Facebook) ads dead in 2026?

    There’s a lot of noise right now about Facebook ads being broken, too expensive or no longer worth running. But is that actually true? In this episode, I’m unpacking what’s really happening with Meta Ads right now, including the recent Andromeda conversation, why your results may look different inside Ads Manager, and why ads still play such a powerful role in driving traffic and sales for e-commerce brands. If you’ve been wondering whether Facebook and Instagram ads are still worth the investment, this episode will help you look at the bigger picture and understand where your focus needs to be now. What we cover in this episode: Why the “Facebook ads are dead” narrative needs more context How Meta’s attribution window changes have impacted the results you see inside Ads Manager Why your ads may look worse on paper, even if your overall sales haven’t dropped What Andromeda really means for e-commerce brands Why your ad creative now does more of the targeting than your audience settings The importance of testing hooks, angles, formats and messaging Why better ads and stronger landing pages need to work together The role Meta Ads can still play in driving 60 to 90 percent of monthly sales for many e-commerce brands The bottom line? Facebook ads are not dead. But the way we run them has changed. Instead of spending hours building complicated interest-based audiences, the real work now happens at the ad level, with stronger creative, sharper copy, better messaging and a clearer understanding of your customer. If you’re ready to stop guessing and finally feel confident managing your own Meta Ads, eComm Ads Academy is now open for early enrolment. When you enrol before 30 June, you’ll get instant access to the curriculum, plus a bonus 60 minute 1:1 coaching call with me, valued at AUD $990. Learn more and enrol here: https://www.jodieminto.com/eaa

    151. Are Meta (Facebook) ads dead in 2026?

  4. Jun 15

    150. The Meta Ads 'Funnel Feeder' strategy and when to use it

    Meta Ads are more competitive than ever, and for many e-commerce brands, top-of-funnel purchase campaigns are not converting as easily or as quickly as they once did. This is especially true if you sell higher-ticket products, considered purchases, or non-essential items, where customers may need more time before they are ready to buy. In this episode, I’m breaking down a Meta Ads strategy I’ve been testing inside my mastermind called a funnel feeder campaign. It’s a low-cost, top-of-funnel campaign designed to introduce new people to your brand, build engagement and create a warmer audience before asking for the sale. This is not a replacement for your purchase campaigns. It sits above them, helping feed your funnel with new prospects, stronger engagement signals and more social proof. In this episode, I cover: What a funnel feeder campaign is and where it sits in your Meta Ads strategy Why top-of-funnel purchase campaigns can be harder to convert right now How to use engagement or video view campaigns to bring new people into your world Why exclusions matter if you’re trying to reach genuinely new audiences How this strategy can help build social proof on your existing ad posts When to test a funnel feeder campaign, especially if your account is new, low volume or struggling with top of funnel sales When not to bother with this strategy and where to put your budget instead The key metric I’d add to your Ads Manager dashboard when testing this campaign If your ads are feeling a little flat, this is a practical strategy worth testing. It gives Meta more signals, helps grow your warm audiences and can support the purchase campaigns already running in your account. Ready to feel more confident with your Meta Ads? If this episode has you thinking about your own ad account and what you could be testing next, eComm Ads Academy is now open for early enrolment. It’s my 8-week small-group coaching program for e-commerce founders who want to understand their Meta Ads properly, make smarter decisions and stop relying on guesswork. You’ll get instant access to the full learning hub when you join, plus live coaching, ad account reviews and support once the live round begins. Early enrolment is now open, and the first 10 people who enrol before 30 June also receive a bonus 1:1 call with me. Learn more and join here:https://www.jodieminto.com/eaa

  5. Jun 1

    149. What e-commerce brands need to know about SEO right now - with Flick from Hotel SEO

    SEO can feel overwhelming at the best of times. Add AI into the mix, and a lot of online store owners are wondering if SEO even matters anymore. In this week’s episode, I’m joined by Flick from Hotel SEO to break it all down in a way that actually makes sense for product-based business owners. We talk about what SEO really is, how it’s changing with AI search, and the simple things online store owners can do to improve their visibility, attract more organic traffic, and make their product pages more helpful for both humans and search engines. This is a really practical conversation, especially if SEO has always felt confusing, technical, or like something you keep putting in the “I’ll deal with it later” basket. What we cover: What SEO actually means for e-commerce brands How AI search is changing the way customers find products Why your product pages need to answer real customer questions How FAQs can help Google, AI tools, and shoppers understand your products Why natural language matters more than corporate-style wording The role of blogging and helpful content in your SEO strategy Simple ways to improve your visibility without becoming an SEO expert Example FAQ resource for Shopify product pages As mentioned in the episode, Flick shared a simple example of FAQs you could add to a Shopify product page. Example product: pink fluffy dog jumper 1. What size pink fluffy dog jumper should I get for my dog? Measure your dog's chest at the widest point and along the back from the base of the neck to the base of the tail. A jumper should sit snug around the chest without restricting movement, and end just before the tail. If your dog is between sizes, go up rather than down. Fluffy knits have less stretch than cotton, so a tight fit will pull and pill faster.   2. Are pink fluffy dog jumpers warm enough for winter? Yes, fluffy knit jumpers are designed for cold weather and suit most small to medium breeds through a Melbourne or Sydney winter. They work best on short-haired dogs like greyhounds, whippets, and chihuahuas, who feel the cold more than double-coated breeds. For sub-zero conditions or wet weather, layer a waterproof coat over the top.   3. Can I machine wash a fluffy dog jumper? Machine wash cold on a gentle cycle, inside a mesh laundry bag, with a wool-safe detergent. Don't tumble dry. Lay flat to dry to keep the shape and stop the fluff from matting. Washing after every two or three wears is plenty unless your dog has rolled in something.   4. Will the pink dye run or fade? No, the jumpers are colourfast and won't bleed in the wash when you follow cold wash instructions. Fading happens with hot water, direct sun drying, or harsh detergents, so avoid all three. The pink will hold its tone through dozens of washes with normal care.   5. Do fluffy jumpers irritate dogs with sensitive skin? The inner lining is smooth against the skin, so dogs with allergies or sensitive coats generally tolerate them well. If your dog has a known wool allergy, check the fibre composition before buying. Most fluffy jumpers use a polyester or acrylic blend rather than wool, which suits sensitive dogs better. The key takeaway here is that the questions are phrased the way someone would actually type or ask them, rather than using stiff wording like “What are the sizing recommendations?” Each answer also gives a clear direct response upfront, then adds detail. That makes it much easier for shoppers, Google, and AI search tools to understand and use the information. Here are the resources and tools we mentioned:Heat mapping: clarity.microsoft.com Semrush free trial: semrush.comSchema markup helper: google.com/webmastersGoogle Search Console: search.google.com/search-consoleGoogle Analytics: developers.google.com/analytics Connect with Flick from Hotel SEO Website: hotelseo.auEmail: hello@hotelseo.auInstagram: @hotelseohi If you’ve ever wondered whether SEO is still worth focusing on in 2026, this episode is a great place to start. Listen to the full episode here: jodieminto.com/podcast

    149. What e-commerce brands need to know about SEO right now - with Flick from Hotel SEO

  6. May 25

    148. A simple Instagram strategy to grow your followers and feed your Meta ads funnel

    Meta ads have been doing some strange things lately, especially when it comes to finding fresh top-of-funnel audiences. In some accounts, purchase campaigns are leaning heavily towards warm audiences, while retargeting is suddenly performing better than it has in a long time. So in this episode, I’m sharing a small but mighty Instagram strategy that can help bring new people into your world, grow your following, and support the rest of your Meta ads ecosystem. This is an updated version of a strategy I first shared back in episode 104, and it’s especially useful right now if your top-of-funnel purchase campaigns have felt a little unpredictable. In this episode, I cover: Why some broad Meta campaigns may still be spending heavily on engaged and existing audiences Why growing your Instagram audience can still support your broader sales and marketing strategy How to choose the right organic posts to boost Why your boosted post should be created from Instagram.com, not the app The objective I recommend using if follower growth is your goal How to set up your audience, budget and ad account connection properly What to track inside Ads Manager so you can see what’s working If your purchase campaigns are struggling to find fresh people, or your Instagram reach feels painfully low, this episode will give you a simple, low-cost strategy to test alongside your existing Meta ads. 🎧 Listen to the full episode here: Want more support with your e-commerce growth strategy? You can explore my current programs, courses and coaching options here:Work with me You can also listen back to episode 104, where I first shared the original version of this boosted post strategy:Listen to episode 104

    148. A simple Instagram strategy to grow your followers and feed your Meta ads funnel

  7. May 18

    147. Meet the Founder Marlena Gabriel from Horizon Athletic

    Building a fashion or activewear brand from scratch takes far more than a beautiful product idea. It takes patience, persistence, problem-solving and the willingness to keep showing up long enough to understand what your customers actually want. In this Meet the Founder episode, I’m joined by Marlena, founder of Horizon Athletic, a sustainable swimwear and activewear brand originally founded in Australia and now growing across international markets. Marlena shares how her background in sport, business and finance led her into fashion, why sustainability and responsible production have been central to the brand from the beginning, and what it really looks like to grow a lean, international product-based business. From Australian-made swimwear to Italian-made activewear, European marketplaces, rebrands, product refinement and even losing stock in a fire, this is such a grounded and honest conversation about the realities of building a brand for the long term. In this episode, we cover: How Marlena first started Horizon Athletic while working in accounting The role her auntie played in helping her understand design, sampling, patterns and production Why Australian-made swimwear is still such an important part of the brand The challenges of manufacturing locally and sourcing sustainable fabrics How Horizon Athletic expanded into Europe through marketplaces Why building momentum takes time, patience and consistent refinement The importance of understanding your true customer, not just the customer you thought you were selling to How Marlena bounced back after a fire impacted her Australian stock Why customer feedback and seeing people genuinely love the product has been one of her biggest wins What’s next for Horizon Athletic, including international expansion and new product categories This episode is a beautiful reminder that building a brand is rarely instant. It is built through small decisions, consistent action, customer feedback, product refinement and the resilience to keep going when things do not go to plan. Listen to the full episode now. Links mentioned:Horizon Athletic websiteHorizon Athletic InstagramListen to the episodeLearn more about my programs here And remember, I'd be so grateful if you could leave me a review on Apple Podcasts! Your reviews make my day.  See you next week!

  8. May 11

    146. The 4 x e-Commerce growth strategies every online store owner needs to know

    If your business feels busy but not necessarily growing, this episode will give you a reset. Because doing more isn’t the answer. It’s about knowing what to focus on, and when. Inside this episode, I’m breaking down a simple framework I use with my clients to bring clarity and direction to their growth strategy, especially when things start to feel scattered or stagnant. You’ll walk away knowing exactly where to focus your time and energy over the next 30 to 90 days, without trying to do everything at once. What we cover: The 4 core e-commerce growth strategies and how they actually work in real life Why trying to do everything at once is slowing your growth How to identify which strategy you’re currently focused on (and if it’s the right one) The difference between scaling with existing products vs launching new ones When it makes sense to expand into new markets, like international or wholesale Why product development often creates more pressure than progress How to choose one or two clear priorities for the next 30 to 90 days If you’ve been feeling pulled in too many directions or unsure what your next move should be, this will help you simplify and refocus. Listen to the full episode here. If you’re ready for personalised support to map out your growth strategy and scale your business with clarity, you can apply to work with me inside the mastermind. Or explore my programs at jodieminto.com

    146. The 4 x e-Commerce growth strategies every online store owner needs to know
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5
out of 5
11 Ratings

About

Ready to take your e-commerce brand to the next level? Online Store Success is the go-to podcast for fashion and lifestyle founders who want to scale sustainably, sell more, and finally feel in control of their growth. Hosted by award-winning entrepreneur, e-commerce coach, Facebook Ads expert, and former 7-figure fashion brand founder Jodie Minto, each episode is packed with actionable strategies, powerful marketing insights, and behind-the-scenes advice you won’t hear anywhere else. If you're serious about growing a profitable, freedom-filled business, this is your weekly dose of inspiration and strategy.

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