Hey Shelf Improver! 💙 You could have 20 years of experience and be brilliant at what you do... but if nobody knows about it, does it actually matter? 👀 This week we're continuing our dive into Daniel Priestley's Key Person of Influence, and this episode definitely left us with a VERY long to-do list! We're moving beyond your pitch and getting stuck into the next four steps: PUBLISH, PRODUCT, PROFILE and PARTNERSHIPS. We explore why someone with far less experience than you can become the recognised expert simply because they're putting themselves out there, and why sharing what you know for FREE might actually bring you more business, not less. Could the advice you give every day become content? Could the process you've used hundreds of times become a product? Could you write a book without actually being "an author"? And could the right collaboration completely change the speed at which your business grows? We also talk honestly about imposter syndrome, giving away too much, being copied, creating digital products, making yourself Google-able and why 500 of the RIGHT people knowing who you are could be far more valuable than 20,000 random followers. Plus, we share plenty of real examples from our own businesses of what's worked, what hasn't and the opportunities we're now realising we've been sitting on all along. 😬 One thing really stood out to us this week: You don't necessarily need to create something completely new. You might already have the knowledge, processes, experience and ideas people would happily pay for. You just need to package them, publish them and let people know they exist. If you're building a business, growing a personal brand, thinking about creating a product or wondering why people with less experience seem to be getting more opportunities, this episode is definitely worth a listen. Grab a cuppa and join the conversation. ☕💙 Next week we're wrapping up Key Person of Influence and sharing our final thoughts and biggest takeaways from the book. 📚 Not reading along in real time? No worries! We've covered 40+ amazing books. Pick one that resonates and jump in anytime. 💛 Our community is always open, It's never too late to join. Connect with like-minded people, raise your vibes, and get inspired. Links below! 🔗 Ways you can support our show: If you have found value, enjoy our show and would like to support us please like, share and rate/review our podcast with your friends and family (its free :)) You can also if you would like to support us even further you can support us by buying us a coffee via Ko-fi - https://ko-fi.com/shelfimprovementbookclubpodcast 📱 Join here to be on our email list for updates: Shelf Improvement Community 📘 Facebook: Shelf Improvement Podcast 📩 Email: info@shelfimprovementpodcast.com / ShelfImprovementPodcast@gmail.com📸 Instagram: @shelfimprovementbookclub https://linktr.ee/shelf_improvement_podcast Enjoy the episode, and we'll catch you next week! Holly & Anna X
