Insights Unlocked

UserTesting

What does it take to create experiences customers love, craft campaigns that captivate, and drive measurable results? Insights Unlocked features candid conversations with the builders, creators, and innovators driving some of the world’s most impactful digital transformations. Tailored for marketing, product, UX and CX leaders, each episode delivers actionable insights to help you create customer-first strategies and stay ahead in today’s competitive landscape. Each episode is about 30 minutes long. From optimizing product launches to leveraging AI for smarter workflows, Insights Unlocked is your go-to resource for designing experiences that resonate, drive loyalty, and achieve business results. Guests include influential leaders like Brian Solis, April Dunford, Kate Towsey, Jacob Nielsen, Teresa Torres, and Judd Antin among others, offering their expertise in CX, UX, and innovation. The podcast also highlights strategies and success stories from leading brands such as Verizon, Signet Jewelers, Figma, Microsoft, Tesco Bank, and more. UserTesting leaders and industry experts join as guest hosts, alongside show producer Nathan Isaacs, award-winning journalist and Senior Manager of Content Production at UserTesting. Brought to you by UserTesting, the leader in human insights and proactive customer experience strategies, Insights Unlocked empowers CMOs and marketing teams to craft experiences that drive growth, loyalty, and impact. Listen and subscribe wherever you get your podcasts. Show notes, curated clips and more at usertesting.com/podcast.

  1. 4D AGO

    The truth about UX research for AI (it’s not just about usability) with Priyanka Kuvalekar

    Episode web page: https://bit.ly/47II2Ll Episode summary: In this episode of Insights Unlocked, host Lija Hogan sits down with Priyanka Kuvalekar, senior UX researcher at Microsoft, to explore how AI is reshaping user experience research and what it takes to build trustworthy, human-centered AI products. Priyanka shares her journey from architecture to UX research and offers a behind-the-scenes look at how she evaluates AI experiences—moving beyond usability to focus on trust, emotional response, and inclusivity. The conversation dives into how researchers can stay strategic in a fast-evolving AI landscape, the growing importance of accessibility and diverse user perspectives, and why trust is the defining factor of great AI experiences. Priyanka also shares practical ways researchers can integrate AI into their workflows, partner more effectively with cross-functional teams, and evolve their skill sets to remain impactful. You’ll learn: Why trust—not just usability—is the foundation of great AI experiences How UX research methods are evolving to measure emotion, behavior, and credibility Ways to evaluate AI outputs for accuracy, consistency, and transparency How researchers can influence product strategy instead of just validating decisions Practical tips for using AI tools to speed up research workflows Why accessibility and inclusive research are critical in AI development How to build AI fluency and stay relevant in a rapidly changing field Resources & links Priyanka Kuvalekar on LinkedIn ( https://www.linkedin.com/in/priyanka-kuvalekar/) Priyanka’s UX content on Instagram ( https://www.instagram.com/uxr.pri/) Nathan Isaacs on LinkedIn (https://www.linkedin.com/in/nathanisaacs/) Learn more about Insights Unlocked (https://www.usertesting.com/resources/podcast)

    47 min

  2. MAR 23

    How great product teams use customer insights differently with Jeff Lash

    Episode web page: https://bit.ly/4bC3uCy Episode summary:In this episode of Insights Unlocked, host Mike McDowell sits down with Jeff Lash, VP of Product Management at Insperity, to explore how product leaders can turn customer insight into smarter decisions and better outcomes.  Drawing on decades of experience across UX, product management, and consulting, Jeff shares practical advice on balancing voice of the customer with business strategy, avoiding common roadmap pitfalls, and building high-performing, customer-centric teams. Jeff explains why product teams often misinterpret customer feedback, emphasizing the importance of asking better questions and digging deeper into the “why” behind what customers say. He also highlights how over-reliance on processes, artifacts, or quantitative data can obscure real insight—and why qualitative research remains a powerful, often underutilized tool. The conversation dives into how teams can prioritize effectively, align around strategy, and avoid getting stuck in reactive “firefighting” mode. Jeff also shares how successful teams use customer insight as a unifying force across stakeholders, while maintaining a growth mindset that drives continuous improvement. You’ll learn: Why asking better follow-up questions leads to better product decisions How to balance qualitative and quantitative customer insights Common mistakes teams make when relying on roadmaps and feedback How to prioritize effectively without getting stuck in reactive work Why voice of the customer should act as a “great equalizer” across teams How a growth mindset helps product teams continuously improve Resources & links: Jeff on LinkedIn (https://www.linkedin.com/in/jefflash/) Jeff’s website (https://www.jefflash.com/) The Insperity website (https://www.insperity.com/) Mike McDowell on LinkedIn (https://www.linkedin.com/in/mmcdowell1/) Nathan Isaacs on LinkedIn (https://www.linkedin.com/in/nathanisaacs/) Learn more about Insights Unlocked: https://www.usertesting.com/podcast

    54 min

  3. MAR 16

    Measuring the ROI of Customer Insights

    Episode web page: https://bit.ly/4rZmjXj Episode summary: In this episode of Insights Unlocked, Nathan Isaacs sits down with Dave Kerry Davies, UserTesting’s Global Value Engineering Director, to tackle one of the most persistent challenges facing research and insights teams: proving ROI. Drawing on conversations with more than 500 organizations, Dave shares a surprising pattern—most teams don’t struggle with complex financial modeling; they simply fail to measure ROI at all. The result? A “PR problem” for research teams, where executives call for customer-centricity but don’t clearly see the financial impact of insights work. Dave breaks down four core value drivers—business growth, faster innovation, reduced operational costs, and risk mitigation—and explains how teams can translate customer experience improvements into measurable business outcomes. Through practical examples (from digital banking to municipal websites), he shows how reducing friction, shifting research earlier in the product lifecycle, and aligning with executive priorities can directly impact revenue, cost savings, and strategic decision-making. The conversation also explores how framing insights through executive empathy—understanding what makes a great day for your boss—can transform internal conversations, reduce political friction, and earn research a true seat at the table. Dave offers simple, actionable advice for teams just getting started: track your work, state your assumptions, collaborate cross-functionally, and iterate on your ROI story over time. You’ll learn: Why failing to measure ROI creates a visibility and credibility gap for research teams The four value drivers that connect insights work to executive priorities How to quantify friction in customer journeys and tie it to revenue and cost impact Why “shifting left” reduces rework and increases product success How executive empathy can improve alignment and reduce internal politics Practical first steps to start building your own ROI model Resources & links: How to measure UX ROI and impact (https://www.usertesting.com/blog/how-measure-ux-roi-and-impact) The ROI of consumer insights when building digital finance products (https://www.usertesting.com/blog/roi-consumer-insights-when-building-digital-finance-products) Dave Kerry on LinkedIn (https://www.linkedin.com/in/david-kerry/) Nathan Isaacs on LinkedIn (https://www.linkedin.com/in/nathanisaacs/) Learn more about Insights Unlocked: https://www.usertesting.com/podcast

    31 min

  4. MAR 9

    Designing for frontline workers in a digital world with Samsara's Andrew Ackermann

    Episode web page: https://bit.ly/4baZCZ9 Episode summary In this episode of Insights Unlocked, host Blair Fraser sits down with Andrew Ackermann, VP of Product Design at Samsara, to explore what it really takes to design technology for frontline workers—the people powering the physical economy. Andrew shares how his early exposure to design shaped his career, and why he was drawn to building AI-powered tools for industries like transportation, logistics, and field operations. From ride-alongs with truck drivers to observing mechanics at work, he explains why designing for the frontline requires deep humility, real-world immersion, and a relentless focus on eliminating friction. The conversation dives into the hidden complexity of physical operations, the challenge of replacing paper-based systems with truly better digital tools, and why “elegance” is a guiding principle for creating experiences that feel seamless—even in gritty, unpredictable environments. Andrew also reflects on his transition from Google to Samsara, the difference between designing for moments that matter versus mission-critical daily workflows, and how AI is accelerating product development while raising the bar for quality and value. You’ll learn: Why field research and in-person observation uncover insights remote research can’t How frontline workers often create their own “workarounds”—and what that reveals about product gaps What it means to design tools that are truly better than paper and pencil Why elegance, humility, and curiosity are essential for enterprise product design The difference between high-volume consumer design and mission-critical B2B software How rapid prototyping and tight feedback loops drive adoption and trust The role AI will play in accelerating product development—and the challenge of cutting through the noise Resources & links Andrew Ackermann on LinkedIn (https://www.linkedin.com/in/anackermann/) Learn more about Samsara (https://www.samsara.com/) Watch Samsara’s Beyond 2025 conference highlights (https://youtube.com/playlist?list=PLtUxSK4AhAdaFEzqudt-uYIXZUAKpwEkW&si=sjVFJmMweDQ4NoZY) Blair Fraser on LinkedIn (https://www.linkedin.com/in/mrblairfraser/) Nathan Isaacs on LinkedIn (https://www.linkedin.com/in/nathanisaacs/) Learn more about Insights Unlocked https://www.usertesting.com/podcast

    41 min

  5. MAR 2

    Speed is no longer the constraint in product design—judgment is | Figma's Andrew Hogan

    Episode web page: https://bit.ly/4sg3a3k Episode summary: In this episode of Insights Unlocked, Jason Giles sits down with Andrew Hogan, who leads insights at Figma, to explore what the future of design looks like as AI reshapes product development. Drawing from Figma’s State of Design 2026 report and recent hiring research, Andrew shares why more people than ever are participating in design—and what that means for craft, quality, and leadership. With 60% of new Figma files created by non-designers, design is becoming shared infrastructure across organizations. Andrew and Jason unpack the tension between speed and confidence in AI-enabled workflows, debating whether craft is about polish, problem solving, or something deeper. They explore why taste and discernment matter more in a world where you can generate 30 design variations in seconds—and how leaders must define what “good” looks like if they want to scale quality. The conversation also dives into hiring trends, the growing demand for senior designers who can navigate complexity, and the importance of strong design systems as more cross-functional teams begin prototyping. Ultimately, the episode reframes AI not as a replacement for designers, but as an accelerator that increases the need for thoughtful validation, customer understanding, and clear decision-making. You’ll learn: Why AI makes taste and discernment more important—not less What the State of Design 2026 reveals about craft and hiring trends Why speed is increasing faster than confidence How design systems help scale quality across teams What leaders should define before scaling AI-driven workflows How to avoid false confidence when using AI prototypes Why design is becoming infrastructure inside modern organizations Resources & links: Andrew Hogan on LinkedIn (https://www.linkedin.com/in/ahhogan/) Figma State of Design 2026 report (https://www.figma.com/reports/state-of-the-designer-2026/) IDC study on the growing design workforce (https://www.figma.com/blog/idc-design-population-study/) Jason Giles on LinkedIn (https://www.linkedin.com/in/jaygiles/) UserTesting’s latest report: Defensible Design in the Age of AI (https://www.usertesting.com/resources/reports/defensible-design-in-the-age-of-ai) Nathan Isaacs on LinkedIn (https://www.linkedin.com/in/nathanisaacs/) Learn more about Insights Unlocked: https://www.usertesting.com/podcast

    47 min

  6. FEB 23

    How staff designers can lead without being managers with Catt Small

    Episode web page: https://bit.ly/4tH0nSl Leading without the title: The real power of the staff designer What does it take to grow your impact as a designer—without becoming a manager? In this episode of Insights Unlocked, host Jason Giles sits down with Catt Small, staff product designer, game maker, and author of The Staff Designer, to unpack the evolving role of senior individual contributors in design organizations. Catt shares her unconventional journey from creating digital dress-up dolls as a kid to shaping products at Etsy and Asana—and how those experiences shaped her perspective on leadership, influence, and creative confidence. At the heart of the conversation: a mindset shift. Moving from being told what to design to diagnosing what matters most. What you’ll learn in this episode The misunderstood role of the staff designer: Catt explains why the staff-level IC role often feels ambiguous—and how influence, not authority, becomes your primary tool. She breaks down what “building influence” actually means in practice and why it’s more intentional than mystical. Invisible work and strategic impact: From relationship building to cross-team alignment, much of a staff designer’s impact happens behind the scenes. Catt explores how to prioritize the work that truly moves the business forward—and avoid getting stuck in “glue work” that doesn’t drive career growth. From craft to communication: Design leadership at the IC level requires a shift from pixel perfection to clarity of thinking. Catt shares why low-fidelity diagrams and conceptual artifacts often create better alignment than polished UI—and how to coach teams away from jumping into high fidelity too soon. Navigating politics with integrity: If you’ve ever felt “allergic to politics,” this conversation reframes the idea. Catt explains how understanding motivations, fears, and power dynamics is less about manipulation—and more about empathy, curiosity, and emotional intelligence. Managing energy like a product: Influence takes energy. Catt shares practical strategies for auditing your calendar, designing your workweek intentionally, and partnering with your manager to balance short-term execution with long-term strategy. AI as a tool, not a replacement: AI is another tool in the designer’s toolkit—but you’re still the creative director. Catt discusses how to use AI to accelerate research and exploration without outsourcing your thinking or critical judgment. A key takeaway: Leadership is a mindset One of the most powerful themes in this episode is confidence. Staff-level designers aren’t waiting for permission—they step into leadership by trusting their experience, sharing their perspective, and partnering across the organization. As Catt reflects, the transition is uncomfortable at first. But the shift from execution to influence starts with believing you belong in the room. Resources & links Catt Small on LinkedIn (https://www.linkedin.com/in/cattsmall/) Catt’s website (https://cattsmall.com/) Catt’s Maven page (https://maven.com/catt-small/staff-designer) The Staff Designer book page — 20% off with code UserTesting until Feb 28, 2026 (https://rosenfeldmedia.com/books/the-staff-designer/) Nathan Isaacs on LinkedIn (https://www.linkedin.com/in/nathanisaacs/) Learn more about Insights Unlocked: https://www.usertesting.com/podcast

    45 min

  7. FEB 16

    How TruStage's design team operationalized UX research

    Episode web page: https://bit.ly/4k9H4fT Episode summary: In this episode of Insights Unlocked, design and research leaders from TruStage share how they transformed UX research from an inconsistent, ad-hoc effort into a scalable, trusted practice embedded directly within their design team. Through a creative “cookbook” framework, the team built shared standards, accelerated time to insights, and increased stakeholder confidence—without sacrificing flexibility or creativity. What you’ll learn Why TruStage shifted from siloed research teams to an embedded UX research model How a visual “cookbook” system helped standardize research without making it rigid The power of shared language and artifacts to build stakeholder trust and buy-in How repeatable research “meal plans” enabled faster pivots and better decision-making What it takes to scale research volume while improving quality and consistency Key themes and ideas From potluck to practice. The TruStage team describes their early research approach as a “potluck”—rich in individual expertise but lacking consistency. By designing a shared system, they moved toward a polished, repeatable research practice that stakeholders could rely on. The research cookbook framework. Using food metaphors, the team created: Recipes for designers and researchers that explain how to run specific studies Menus for stakeholders that clearly outline value, effort, and outcomes Meal plans that bundle methods together across stages of the product lifecycle This framework helped align internal teams and external partners around expectations, scope, and impact. Embedding research into everyday workflows. By building the system directly in Figma and connecting it to their agile tooling, TruStage made research easy to plan, prioritize, and execute—removing friction that previously slowed teams down. Scaling impact through trust and clarity. Clear artifacts and shared standards made research easier to explain, faster to approve, and more likely to be requested. As a result, the team more than doubled the number of research stories completed year over year and shifted from “selling” research to responding to demand. Empowering teams through co-creation. Rather than dictating a process from the top down, the team involved designers across experience levels in shaping the system. This created stronger ownership, higher adoption, and a culture where research felt both accessible and fun. Advice for teams operationalizing research Lean into tools your team already loves and uses daily Invest time in shared philosophy and language—not just templates Co-create systems with the people who will use them Treat research operations as an evolving practice, not a one-time deliverable Resources & links TruStage’s website (https://www.trustage.com/) Nick Higbee on LinkedIn (https://www.linkedin.com/in/nicholas-higbee-95540425/) Benny Brooks on LinkedIn (https://www.linkedin.com/in/thebenbrooks/) Betsy Drews on LinkedIn (https://www.linkedin.com/in/betsy-drews-4a30256b/) Natalie Padilla on LinkedIn (https://www.linkedin.com/in/natalie-weiner/) Nathan Isaacs on LinkedIn (https://www.linkedin.com/in/nathanisaacs/) Learn more about Insights Unlocked: https://www.usertesting.com/podcast

    43 min

  8. FEB 9

    From doing research to leading it: how UX research creates real business impact with Emmanuelle Savarit

    Episode web page: https://bit.ly/4knVwkM Episode summary: What does it really take to move from doing UX research to leading it? In this episode of Insights Unlocked, host Amrit Bhachu sits down with Emmanuelle Savarit, a global UX research leader, author, and podcast host, to unpack what research leadership looks like in today’s fast-moving, AI-driven organizations. Drawing on more than two decades of experience across academia, consulting, government, and enterprise, Emmanuelle shares her journey into UX research leadership—and the hard-earned lessons that shaped her perspective along the way. She explains why great research alone isn’t enough, and why researchers must learn to align their work with business priorities, influence senior decision-making, and think beyond deliverables. The conversation explores the critical mindset shift from being an excellent individual contributor to becoming a strategic research leader—even when you’re a team of one. Emmanuelle offers practical guidance on how researchers can create impact by understanding stakeholder needs, prioritizing what matters most to the business, and embedding insight directly into decision-making. The episode also dives into the growing role of AI in UX research. Emmanuelle discusses how AI can dramatically improve research efficiency—from transcription to synthesis—while also emphasizing the essential role researchers play in shaping where and how AI should be used in products. Drawing parallels to past digital transformations, she makes a compelling case for research as a cornerstone of responsible, human-centered AI adoption. Throughout the discussion, Emmanuelle references her new book, The UX Research Powerhouse, Vol. 1, which focuses on research leadership, influence, and building long-term impact within organizations. The book is designed to be the resource she wishes she’d had when first stepping into leadership—and offers a practical roadmap for researchers at any stage of their career who want a stronger seat at the table. In this episode, you’ll learn: The difference between doing UX research and leading UX research Why research impact depends on business alignment, not report length How solo researchers can act as leaders and influencers Practical ways to shift from tactical usability work to strategic insight How AI is changing both UX research workflows and product strategy What it takes to build research credibility and influence over time About the guest:Emmanuelle Savarit is a global UX research leader, author of The UX Research Powerhouse, Vol. 1, and host of the UX Research Club podcast. She specializes in helping organizations turn human insight into strategic impact and empowering researchers to lead with clarity, confidence, and influence. Resources & links Emmanuelle Savarit on LinkedIn (https://www.linkedin.com/in/emmanuelle-savarit-phd-17565019/) The UX Research Powerhouse, Vol. 1 on Amazon (https://www.amazon.com/Research-Powerhouse-vol-Foundation-Leadership/dp/1919249419) UX Research Club podcast (https://podcasts.apple.com/us/podcast/ux-research-club/id1652269307) Amrit Bhachu on LinkedIn (https://www.linkedin.com/in/amritsbhachu/) Nathan Isaacs on LinkedIn (https://www.linkedin.com/in/nathanisaacs/) Learn more about Insights Unlocked: https://www.usertesting.com/podcast

    24 min
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4.8
out of 5
34 Ratings

About

What does it take to create experiences customers love, craft campaigns that captivate, and drive measurable results? Insights Unlocked features candid conversations with the builders, creators, and innovators driving some of the world’s most impactful digital transformations. Tailored for marketing, product, UX and CX leaders, each episode delivers actionable insights to help you create customer-first strategies and stay ahead in today’s competitive landscape. Each episode is about 30 minutes long. From optimizing product launches to leveraging AI for smarter workflows, Insights Unlocked is your go-to resource for designing experiences that resonate, drive loyalty, and achieve business results. Guests include influential leaders like Brian Solis, April Dunford, Kate Towsey, Jacob Nielsen, Teresa Torres, and Judd Antin among others, offering their expertise in CX, UX, and innovation. The podcast also highlights strategies and success stories from leading brands such as Verizon, Signet Jewelers, Figma, Microsoft, Tesco Bank, and more. UserTesting leaders and industry experts join as guest hosts, alongside show producer Nathan Isaacs, award-winning journalist and Senior Manager of Content Production at UserTesting. Brought to you by UserTesting, the leader in human insights and proactive customer experience strategies, Insights Unlocked empowers CMOs and marketing teams to craft experiences that drive growth, loyalty, and impact. Listen and subscribe wherever you get your podcasts. Show notes, curated clips and more at usertesting.com/podcast.

Information

  • Creator
    UserTesting
  • Years Active
    2022 - 2026
  • Episodes
    223
  • Rating
    Clean
  • Copyright
    © Copyright 2022 - 2023 UserTesting. All Rights Reserved.

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