Pest Control Marketing Domination Podcast

Casey Lewis
  • 5.0 (13)
  • MARKETING
  • UPDATED WEEKLY

Learn how to grow your pest control business substantially with the best online marketing strategies. Don't be fooled by software salespeople or SEO gurus. Master the art of digital marketing and advertising without all the confusing techno-babble that many use to confuse you. Find out how Google and Social Media work for pest control companies and make the most of your marketing budget. Call today 925-464-8383

  1. 5D AGO

    Commercial Pest Control – Outbound Strategies

    Episode Description: Most pest control companies rely almost entirely on Google, LSAs, and inbound leads to grow. That’s fine for residential… but if you want to build a serious commercial book of business, you need to get good at outbound. In Season 4, Episode 39 of The Pest Control Marketing Domination Podcast, host Casey Lewis dives into commercial pest control outbound strategies, inspired by the book Fundamentals of Pest Control Sales by Foster Brusca. Casey breaks down why Google is not the only source of growth, and how “old school,” relationship-based selling—done the right way—can open doors to high-value accounts like restaurants, property managers, warehouses, healthcare, and more. 🔹 In this episode, we cover: Why over-relying on Google is risky for commercial growth What “selling” really is for pest pros (and why it’s not about being pushy) Clarifying what you’re actually selling to commercial clients: protection, compliance, and peace of mind Defining your ideal commercial customer and building a targeted prospect list Working smarter with organized routes, daily prospecting routines, and simple systems Structuring effective proposals that speak to business risks, not just bugs and pricing How to “be the closer” without feeling salesy—and consistently win more contracts Putting it all together into a practical weekly outbound plan If you’re serious about growing the commercial side of your pest control business, this episode will help you think beyond Google and build a proactive outbound machine. 💬 Connect with Casey / Rhino Pest Control Marketing For help building your commercial marketing and outbound sales strategy: Casey Lewis📧 casey@rhinopros.com📞 (925) 464-8383 Follow the show, share this episode with another pest control owner or manager, and let’s keep dominating your market—one commercial account at a time.

    47 min

  2. DEC 13

    Branding For Pest Control Companies

    Branding For Pest Control Companies. Podcast Season 4, Episode 38: Branding, TOMA, UVP, and Truck Wrap Marketing for Pest Control In this episode, we break down why branding is one of the most profitable “unsexy” investments a pest control company can make. We cover the real meaning of Top-of-Mind Awareness (TOMA)—becoming the first company people think of when pests show up—and how consistent visuals, messaging, and customer experience create trust before the phone ever rings. We also walk through how to define a meaningful Unique Value Proposition (UVP) that’s more than a catchy slogan, plus why truck wraps are one of the best local marketing assets: they turn every route into a mobile billboard and reinforce credibility in the neighborhoods you serve. What you’ll learn: What branding really is (and why it impacts revenue) How TOMA makes you the “default choice” in your market The key ingredients of a strong UVP—and how to write yours Why truck wraps generate massive local exposure Simple wrap design rules that boost recall and leads A 30-day action plan to tighten your brand and increase conversions If you want more calls, more trust, and fewer price shoppers—this episode is your blueprint. Connect with Us Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2026. Casey Lewis📧 ⁠⁠⁠⁠⁠casey@rhinopros.com⁠⁠⁠⁠⁠📞 (925) 464-8383 Follow and Subscribe: ⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠Leave a Google Review⁠⁠⁠⁠

    45 min

  3. DEC 7

    Building A 7-Figure Pest Control Company

    Building a 7-Figure Pest Control Company 🎙️ Season 4, Episode 37 In this episode of The Pest Control Marketing Domination Podcast, host Casey Lewis breaks down a practical roadmap to build a 7-figure pest control company—without losing your mind, your margins, or your mission. You’ll start by identifying which of the four stages of growth your company is in today: Start Up: $0 – $250,000 Stability: $250,000 – $499,000 Scale: $500,000 – $799,999 Significance: $800,000+ Then, Casey challenges you to decide where you want to be by December 2026 and walks you through the three overlapping pillars required to get there: Land New Customers – Fill your funnel, build authority, and master sales. Deliver a Quality Experience – Develop your team, bundle and price your services, and follow up on everything. Retain Long-Term Renewals – Lead by example, communicate with “pleasant persistence,” and delight customers at 7, 30, 90 days, and beyond. You’ll also discover: How to use buyer personas for residential and commercial accounts to focus your marketing and shorten the sales cycle. How to package services into GPC bundles and profitable add-ons (termite, rodents, stinging insects, mosquitoes, etc.). Simple ways to drive growth using website optimization, paid ads, local networking, EDDM mail, sponsorships, and events. A “Rule of 1’s” framework: one growth focus, one optimized page set, one targeted Google Ads campaign, one primary buyer persona, and one year of committed execution. Casey also walks through the “moneyball math” for pest control—showing how average annual customer value, monthly recurring revenue, and about 167 new monthly recurring customers can add $1,000,000+ in growth and set the foundation for your recurring revenue empire. If you’re tired of just thinking about growth and you’re ready to map your funnel, tighten your onboarding, and execute a real 3-year plan, this episode is your playbook. Connect with Us Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2026. Casey Lewis📧 ⁠⁠⁠⁠casey@rhinopros.com⁠⁠⁠⁠📞 (925) 464-8383 Follow and Subscribe: ⁠⁠⁠⁠YouTube⁠⁠⁠⁠ ⁠⁠⁠⁠Facebook⁠⁠⁠⁠ ⁠⁠⁠⁠Leave a Google Review⁠⁠⁠ Join us at our workshop on December 11, 2025, at 9:30 AM PST

    58 min

  4. NOV 29

    Reflections on 2025 for Pest Control

    As we head into 2026, most pest control owners say they want to “grow”… but very few have actually defined what that growth should look like. In this episode, we hit pause on the day-to-day chaos and walk through how to decide who you really want to be in your local market: slow-and-steady, a tight operation adding a couple of strong routes, or a fast-growth brand aiming to dominate your service area. From there, we break that vision down into a practical 2026 blueprint built quarter by quarter. Instead of one big fuzzy annual goal, you’ll hear how to structure four 90-day sprints with clear priorities, measurable targets, and end-of-quarter evaluations that keep you honest and on track. We’ll also look ahead at some of the big shifts coming for pest control companies in 2026—from AI-driven tools and smart monitoring to tighter regulations, demand for greener solutions, subscription-style service models, and higher customer expectations around digital communication and transparency. The goal of this episode is simple: help you build a realistic, intentional plan that matches the company you want to become, instead of rolling into another year just hoping it’ll be better than the last. In this episode, you’ll learn: How to define the kind of pest control company you actually want to be in your market Why “grow” is not a real plan—and how to replace it with a clear 2026 identity How to build a quarter-by-quarter blueprint with focused 90-day sprints What to include in your end-of-quarter evaluations so you can adjust, not just complain The major changes coming in 2026: AI, smart monitoring, regulations, ESG, and greener expectations How subscription models, online booking, and digital inspections are reshaping customer experience What top-tier local companies will do differently to win and keep the best residential and commercial accounts Use this episode as your working session: listen, hit pause, and start sketching the 2026 blueprint for your business. Connect with Us Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025. Casey Lewis📧 ⁠⁠⁠casey@rhinopros.com⁠⁠⁠📞 (925) 464-8383 Follow and Subscribe: ⁠⁠⁠YouTube⁠⁠⁠ ⁠⁠⁠Facebook⁠⁠⁠ ⁠⁠⁠Leave a Google Review⁠⁠ Join us at our workshop on December 11, 2025 at 9:30 AM PST

    40 min

  5. NOV 22

    Is Your Website Ready for 2026?

    Why Your Pest Control Website Is NOT a Brochure (What a SMART Pest Control Website Really Is) Your website should be your best salesperson, not just a pretty online brochure. In this episode of The Pest Control Marketing Domination Podcast, host Casey Lewis breaks down what a modern pest control website really needs to look like if you want to dominate local search—on Google, on phones, through voice search, and even inside AI Overviews. Casey explains why a website is actually a collection of organized, categorized, and optimized pages that each serve a specific purpose: attract visitors, answer their questions, and convert them into paying, recurring customers. You’ll learn how search behavior is rapidly shifting away from simple keyword queries and toward intent, behavior, mobile, voice search, and FAQ-style content that AI can easily understand and trust. 🔍 In this episode, you’ll learn: Why the old “5-page brochure website” is dead for serious pest control companies How to structure your site around cities, services, and target pests The role of FAQ content, voice search, and AI Overviews in getting found locally What a SMART Pest Control Website is and how it turns your site into a true salesperson Practical steps to start upgrading your existing website without starting from scratch If you want your website to generate consistent leads, booked jobs, and recurring revenue instead of just taking up space online, this episode is a must-listen. 💬 Connect with Us Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025. Casey Lewis📧 ⁠⁠casey@rhinopros.com⁠⁠📞 (925) 464-8383 Follow and Subscribe: ⁠⁠YouTube⁠⁠ ⁠⁠Facebook⁠⁠ ⁠⁠Leave a Google Review⁠

    51 min

  6. NOV 15

    Packages, Funnels, and Follow-Up: Turning Every Lead into a Long-Term Customer

    In this episode of The Pest Control Marketing Domination Podcast, Casey walks you through a practical roadmap to grow your pest control company with smarter offers, better follow-up, and tighter systems behind the scenes. We start by breaking down how to organize your services into clear package pricing—think Pest Basic, Pro, and Platinum—and then stack on powerful add-ons like seasonal mosquito plans, annual termite inspections, stinging insect programs, pigeon/solar panel clean-up, and rodent exclusion. You’ll hear how to tie each package to its own simple marketing funnel so your ad traffic isn’t just “clicks,” it’s a steady stream of leads moving toward a specific offer. From there, we dive into turning one-shot jobs into recurring revenue. Casey explains a simple 60-day follow-up workflow that checks in with one-time customers, reminds them when it’s time for another treatment, and gives them an easy path to upgrade into a recurring maintenance plan. In the third segment, we dig into the real-world use of AI in your pest control office—where it actually helps (missed calls, after-hours, weekends, and peak-season overflow) and where you still need a human touch. You’ll learn how an AI receptionist can quickly identify the pest problem, confirm service area, and route leads or appointments straight into your CRM. Finally, we talk about the power of using a virtual assistant (VA) to keep your CRM and pest software in sync, clean up data, maintain tags and pipelines, and make sure no lead or customer falls through the cracks. If you’ve ever felt like your marketing, your software, and your office staff are all out of rhythm, this section is for you. Whether you’re just starting to think about packages and follow-up or you’re ready to add AI and VAs into your operation, this episode gives you a clear, actionable framework you can start implementing right away. 💬 Connect with Us Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025. Casey Lewis📧 ⁠casey@rhinopros.com⁠📞 (925) 464-8383 Follow and Subscribe: ⁠YouTube⁠ ⁠Facebook⁠ ⁠Leave a Google Review

    51 min

  7. NOV 8

    From Contact to Customer — Using Your CRM and Pest Control Software Together for Maximum Growth

    In this episode, Casey Lewis dives deep into how pest control companies can fully integrate their CRM with their service software to create a seamless buyer’s journey — from the moment a lead enters the system through awareness, consideration, and decision. You’ll learn how to ensure no lead ever falls through the cracks, how to automate backburner and drip campaigns for unconverted or one-shot customers, and how to unlock hidden revenue through side-sell and upsell programs like mosquito control, rodent exclusion, and stinging insect protection. Casey also breaks down how to build a tagging and data protocol that syncs between your CRM and pest control software, ensuring accurate reporting, better follow-up, and smarter marketing automation. By the end, you’ll know how to turn your CRM from a simple contact manager into a growth engine that drives recurring revenue all year long. Integration = efficiencyTagging = clarity Drip campaigns = conversion recovery Upsells = lifetime value Encourage listeners to audit their current CRM setup and pest control software connection. Call to action: “If you need help connecting your CRM or building automated campaigns that drive revenue, reach out to Rhino Pest Control Marketing today.” Casey Lewiscasey@rhinopros.com(925) 464-8383“Subscribe and review us wherever you listen to podcasts — and follow us on YouTube at Rhino Pest Control Marketing.”

    46 min

  8. NOV 1

    Sell Your Way to Success in 2026

    🧭 Overview In this episode, Casey Lewis dives into one of the most important conversations for any pest control company heading into 2026 — how to sell your way to success. We’ll explore the two major sources of leads that fuel your business: inbound (Google, LSAs, directories) and outbound (door knocking, EDDM, billboards, and local campaigns). Casey breaks down how to use both strategically, set measurable goals, calculate your cost per lead, and create a sales acquisition budget that drives predictable, scalable growth. 💬 Connect with Us Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025. Casey Lewis📧 casey@rhinopros.com📞 (925) 464-8383 Follow and Subscribe: YouTube Facebook Leave a Google Review

    51 min
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5
out of 5
13 Ratings

About

Learn how to grow your pest control business substantially with the best online marketing strategies. Don't be fooled by software salespeople or SEO gurus. Master the art of digital marketing and advertising without all the confusing techno-babble that many use to confuse you. Find out how Google and Social Media work for pest control companies and make the most of your marketing budget. Call today 925-464-8383

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