Ex-YouTube and Instagram employee Jon Youshaei breaks down the Creator Economy with guests Logan Paul, Paris Hilton, Jason Derulo, Jake Paul, George Lopez, and more. After working at Instagram and YouTube for 8 years and writing for Forbes, Jon gives an inside look at how to build a business as a creator, improve your creative process, and stay ahead of the latest content trends.
How Matthew Beem Solved The "MrBeast Problem" (Interview)
Before hitting 100,000 subscribers, Matthew Beem had taken out $60,000 in loans to fund his YouTube dreams. He customized cars for MrBeast, Logan Paul, Faze Clan, and more. But for Beem, it was never about the money. Two years later Beem's bet seems to have paid off — with 4.75 million subscribers and uploads routinely topping 2 million views.
In today's interview we discuss the risks of Beem’s all-in approach, how he stood out in the challenge genre, and his top retention tips for creators.
00:00 - 00:38 Meet Matthew Beem
00:39 - 01:40 Presented by HubSpot
01:41 - 09:13 Beem’s First Big Bet: MrBeast Car Giveaway
09:14 - 15:02 Beem’s Second Big Bet: Buying Logan Paul’s Car
15:03 - 18:12 Top Retention Killers
18:13 - 23:07 Intro Roast
23:08 - 24:28 Balancing Short Form Editing with Storytelling
24:28 - 25:20 HubSpot Presents: Creator Science
25:21 - 27:54 Advice for New Creators
27:55 - 30:28 Future of the Challenge Genre
30:29 - 34:02 How Matthew Makes Money
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The Man MrBeast Hired To Grow His Channel (Jay Alto Interview)
I interviewed Jay Alto who’s worked with MrBeast, Ryan Trahan, Colin and Samir, and more.
Jay is a master of thumbnails, creativity, and now has a YouTube channel of his own. In our conversation, Jay breaks down the 4 elements of a great thumbnail, how to find better ideas, and the weeks of prep-work that go into a Ryan Trahan video. Plus he roasts some of YouTube’s best and worst thumbnails, from Mark Rober to MrBeast to my interview with Logan Paul.
00:00 - 0:36: Who is Jay Alto
00:37 - 01:33 Presented by Hubspt
01:34 - 03:39 Ryan's Creative Process
03:40 - 06:38 Finding Ideas on YouTube
06:40 - 08:29 The Thumbnail Checklist
08:30 - 09:31 Roasting Mark Rober's Thumbnail
09:32 - 10:33 HubSpot Presents: Another Bite
10:34 - 12:01 Improving Mark’s Thumbnail
12:02 - 13:57 Roasting MrBeast's Thumbnail
13:58 - 17:40 Roasting My Thumbnail
17:41 - 19:42 Scripting Like Top YouTubers
19:43 - 21:21 How to Grow Your Channel Sustainably
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How Zach King Built His $500M Empire (Interview)
I interviewed Zach King about how he's gotten over 20 billion views, created over 3,000 videos, and become one of the world's most popular creators. In this interview, Zach broke down his step-by-step process for turning simple ideas into viral videos. We also covered: how Zach uses AI, how much money he's made from YouTube Shorts vs TikTok, when it makes sense to hire a team vs not, how to script your next YouTube video, and what it's like working with Terry Crews, winning money from MrBeast (aka Jimmy Donaldson) and Airrack, and we may have started beef with another YouTuber cough cough Graham Stephan ; )
00:00 - 00:38: Who is Zach King?
00:39 - 01:35: Presented by HubSpot
01:36 - 04:47: Zach's Creative Process: Then vs Now
04:48 - 05:46: Using Prompts to Spark Ideas
05:47 - 07:24: T-Sheet" Brainstorming
07:25 - 13:44: Example Video: Step-By-Step
13:45 - 15:52: The Extra 10%
15:53 - 18:29: Process for Long-Form Videos
18:30 - 21:21: How Zach Makes Money
21:22 - 24:04: Comparing Pay: TikTok vs YouTube
24:05 - 28:39: YouTube Strategy 2023
28:40 - 29:48: Higher Budget Videos
29:49 - 33:14: Solo Creators vs Teams
33:15 - 34:14: Another Bite: Presented by HubSpot
34:15 - 34:50: Zach's Hiring Rules
34:51 - 37:27: What YouTubers Can Learn From Hollywood
37:38 - 39:22: The Rise of Twitter Creators?
39:23 - 42:28: Most Expensive Videos
42:29 - 46:25: Re-creating "The 9-5" for creators
46:26 - 51:21: Future of Filmmaking
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Why YouTube's Biggest Star Left (Liza Koshy Interview)
Before there was MrBeast there was Liza Koshy. She was one of the world's fastest-growing YouTubers and Viners, growing a fanbase well beyond 25 million subscribers. Her videos have over 2.6 billion views, but then she stopped uploading. So what happened to Liza Koshy? In this interview, I asked Liza why she left when she was on top of YouTube, what it was like hosting the Met Gala, voice acting in the new Transformers movie, and how she's applying all her skills as a host, actress, and director today. Who knows, we may just see Liza on Saturday Night Live soon enough.
00:00 - What happened to Liza Koshy?
00:35 - Presented by HubSpot
01:45 - Liza's Creative Process
06:46 - Becoming a "Single-Person Studio"
09:31 - Filming Process: Liza vs Vogue
14:52 - Liza's unique approach to hosting Met Gala
19:22 - Taking up more space
21:59 - HubSpot Presents: Create Like The Greats
22:35 - Who's ignoring Liza Koshy?
25:56 - What people didn't see
29:20 - Creating in groups vs solo
31:53 - What can YouTubers learn from Hollywood? Vice versa?
35:58 - "I've said no to large sums"
36:48 - How big is your team?
38:30 - Liza's Vocal Impressions
41:00 - Liza's Big Goal...and Obama's advice
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Why Tana Mongeau Can't Be Cancelled (Interview)
I interviewed Tana Mongeau who won Creator of the Year over MrBeast, Emma Chamberlain and David Dobrik at the Streamy Awards and has amassed over 5 million subscribers, an eight-figure empire, an OnlyFans agency, and products like Dizzy and Tanabis. But what's most impressive is that she's done this all after bouncing back from moments like TanaCon (her rival event to VidCon which featured Casey Neistat and Shane Dawson as speakers) and her wedding to Jake Paul. So does her comeback prove that Tana Mongeau is impossible to cancel? Watch this interview to find out.
00:00-Who Is Tana Mongeau?
00:46-Presented by HubSpot
01:56-TanaCon: What Really Happened
05:48-Picking Better People To Work With
08:11-Red Flags Most Creators Overlook
09:24-The 30% & Double Standards
12:34-$605M Wedding to Jake Paul
15:59-Inside Tana's Business
16:23-HubSpot Presents: Create Like The Greats
16:59-Inside Tana's Business (continued)
19:06-Prioritization: "You're not Bloomingdale's"
20:20-Tana's products (and not doing what MrBeast did)
22:57-Leaving enough money on table to buy an island
24:54-Tana's income streams & how much she makes
28:25-Living with David Dobrik & Future of Content Houses
30:46-Beating MrBeast for Creator of the Year
32:54-Tana in 5 years
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How Terry Crews Is Changing Hollywood...Again (Interview)
I interviewed Terry Crews about how he broke into Hollywood, changed YouTube with his Old Spice videos, and using deepfakes and AI to make videos after he's gone.
00:00 - 01:10 Meet Terry Crews
01:11 - 01:51 Presented by HubSpot
01:52 - 05:25 Terry predicted this 25 years ago
05:26 - 06:48 Using NFL To build portfolio in...art?
06:49 - 08:11 Toy Story ruined Terry's animation career
08:12 - 12:57 Arnold Schwarzenegger story
12:58 - 16:05 Preparing for famous White Chicks role
16:06 - 17:49 Using “typecasting” to your advantage
17:50 - 20:33 "Creating your own sport"
20:34 - 20:56 Working with Old Spice
20:57 - 21:42 The Shine Online
21:43 - 23:58 Why working with Old Spice was "dangerous"
23:59 - 28:25 Terry's Deepfake & using AI
28:26 - 29:38 Deepfakes create new acting opportunities
29:39 - 35:47 Impact of deepfakes on copyright and remixes
35:48 - 38:47 "No medium is beneath me"
38:49 - 42:03 Working with Zach King & creative process
42:04 - 43:09 Surprise
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Super interesting show
I got hooked from the conversation with Paddy Galloway about MrBeast and can’t wait to hear more!
Tons of value
Just found this podcast and I’m hooked!
Great content and excited to keep listening. Keep ‘em coming Jon!
Jon is a seasoned veteran
Jon conducts interviews in such a professional and easy going manner where both the interviewee and the listener have a great experience
his knowledge in the creator industry is very deep!
must listen! - Arman Zaidi | @armanzdi