Created with Jon Youshaei Jon Youshaei

Before hitting 100,000 subscribers, Matthew Beem had taken out $60,000 in loans to fund his YouTube dreams. He customized cars for MrBeast, Logan Paul, Faze Clan, and more. But for Beem, it was never about the money. Two years later Beem's bet seems to have paid off — with 4.75 million subscribers and uploads routinely topping 2 million views.

In today's interview we discuss the risks of Beem’s all-in approach, how he stood out in the challenge genre, and his top retention tips for creators.



Chapters:

00:00 - 00:38  Meet Matthew Beem 

00:39 - 01:40 Presented by HubSpot

01:41 - 09:13 Beem’s First Big Bet: MrBeast Car Giveaway

09:14 - 15:02 Beem’s Second Big Bet: Buying Logan Paul’s Car

15:03 - 18:12 Top Retention Killers

18:13 - 23:07 Intro Roast

23:08 - 24:28 Balancing Short Form Editing with Storytelling

24:28 - 25:20 HubSpot Presents: Creator Science

25:21 - 27:54 Advice for New Creators

27:55 - 30:28 Future of the Challenge Genre

30:29 - 34:02 How Matthew Makes Money



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I interviewed Jay Alto who’s worked with MrBeast, Ryan Trahan, Colin and Samir, and more.

Jay is a master of thumbnails, creativity, and now has a YouTube channel of his own. In our conversation, Jay breaks down the 4 elements of a great thumbnail, how to find better ideas, and the weeks of prep-work that go into a Ryan Trahan video. Plus he roasts some of YouTube’s best and worst thumbnails, from Mark Rober to MrBeast to my interview with Logan Paul.



Chapters:

00:00 - 0:36: Who is Jay Alto

00:37 - 01:33 Presented by Hubspt

01:34 - 03:39 Ryan's Creative Process

03:40 - 06:38 Finding Ideas on YouTube

06:40 - 08:29 The Thumbnail Checklist

08:30 - 09:31 Roasting Mark Rober's Thumbnail

09:32 - 10:33 HubSpot Presents: Another Bite

10:34 - 12:01 Improving Mark’s Thumbnail

12:02 - 13:57 Roasting MrBeast's Thumbnail   

13:58 - 17:40 Roasting My Thumbnail

17:41 - 19:42 Scripting Like Top YouTubers

19:43 - 21:21 How to Grow Your Channel Sustainably



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⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠
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⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠
⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠
⁠⁠⁠⁠⁠Instagram

I interviewed Zach King about how he's gotten over 20 billion views, created over 3,000 videos, and become one of the world's most popular creators. In this interview, Zach broke down his step-by-step process for turning simple ideas into viral videos. We also covered: how Zach uses AI, how much money he's made from YouTube Shorts vs TikTok, when it makes sense to hire a team vs not, how to script your next YouTube video, and what it's like working with Terry Crews, winning money from MrBeast (aka Jimmy Donaldson) and Airrack, and we may have started beef with another YouTuber cough cough Graham Stephan ; )
Chapters:

00:00 - 00:38: Who is Zach King?

00:39 - 01:35: Presented by HubSpot

01:36 - 04:47: Zach's Creative Process: Then vs Now

04:48 - 05:46: Using Prompts to Spark Ideas

05:47 - 07:24: T-Sheet" Brainstorming

07:25 - 13:44: Example Video: Step-By-Step

13:45 - 15:52: The Extra 10%

15:53 - 18:29: Process for Long-Form Videos

18:30 - 21:21: How Zach Makes Money

21:22 - 24:04: Comparing Pay: TikTok vs YouTube

24:05 - 28:39: YouTube Strategy 2023

28:40 - 29:48: Higher Budget Videos

29:49 - 33:14: Solo Creators vs Teams

33:15 - 34:14:  Another Bite: Presented by HubSpot

34:15 - 34:50: Zach's Hiring Rules

34:51 - 37:27: What YouTubers Can Learn From Hollywood

37:38 - 39:22: The Rise of Twitter Creators?

39:23 - 42:28: Most Expensive Videos

42:29 - 46:25: Re-creating "The 9-5" for creators

46:26 - 51:21:  Future of Filmmaking



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Before there was MrBeast there was Liza Koshy. She was one of the world's fastest-growing YouTubers and Viners, growing a fanbase well beyond 25 million subscribers. Her videos have over 2.6 billion views, but then she stopped uploading. So what happened to Liza Koshy? In this interview, I asked Liza why she left when she was on top of YouTube, what it was like hosting the Met Gala, voice acting in the new Transformers movie, and how she's applying all her skills as a host, actress, and director today. Who knows, we may just see Liza on Saturday Night Live soon enough.



Chapters

00:00 - What happened to Liza Koshy?

00:35 - Presented by HubSpot

01:45 - Liza's Creative Process

06:46 - Becoming a "Single-Person Studio"

09:31 - Filming Process: Liza vs Vogue  

14:52 - Liza's unique approach to hosting Met Gala

19:22 - Taking up more space

21:59 - HubSpot Presents: Create Like The Greats

22:35 - Who's ignoring Liza Koshy?

25:56 - What people didn't see

29:20 - Creating in groups vs solo

31:53 - What can YouTubers learn from Hollywood? Vice versa?

35:58 - "I've said no to large sums"

36:48 - How big is your team?

38:30 - Liza's Vocal Impressions

41:00 - Liza's Big Goal...and Obama's advice



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I interviewed Tana Mongeau who won Creator of the Year over MrBeast, Emma Chamberlain and David Dobrik at the Streamy Awards and has amassed over 5 million subscribers, an eight-figure empire, an OnlyFans agency, and products like Dizzy and Tanabis. But what's most impressive is that she's done this all after bouncing back from moments like TanaCon (her rival event to VidCon which featured Casey Neistat and Shane Dawson as speakers) and her wedding to Jake Paul. So does her comeback prove that Tana Mongeau is impossible to cancel? Watch this interview to find out.



Timestamps:

00:00-Who Is Tana Mongeau?

00:46-Presented by HubSpot

01:56-TanaCon: What Really Happened

05:48-Picking Better People To Work With 

08:11-Red Flags Most Creators Overlook

09:24-The 30% & Double Standards 

11:13-Regrets 

12:34-$605M Wedding to Jake Paul 

15:59-Inside Tana's Business

16:23-HubSpot Presents: Create Like The Greats

16:59-Inside Tana's Business (continued)

19:06-Prioritization: "You're not Bloomingdale's" 

20:20-Tana's products (and not doing what MrBeast did)

22:57-Leaving enough money on table to buy an island

24:54-Tana's income streams & how much she makes

28:25-Living with David Dobrik & Future of Content Houses

30:46-Beating MrBeast for Creator of the Year

32:54-Tana in 5 years 



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I interviewed Terry Crews about how he broke into Hollywood, changed YouTube with his Old Spice videos, and using deepfakes and AI to make videos after he's gone.


Timestamps:

00:00 - 01:10 Meet Terry Crews

01:11 - 01:51 Presented by HubSpot

01:52 - 05:25 Terry predicted this 25 years ago 

05:26 - 06:48 Using NFL To build portfolio in...art? 

06:49 - 08:11 Toy Story ruined Terry's animation career 

08:12 - 12:57 Arnold Schwarzenegger story

12:58 - 16:05 Preparing for famous White Chicks role 

16:06 - 17:49 Using “typecasting” to your advantage 

17:50 - 20:33 "Creating your own sport" 

20:34 - 20:56 Working with Old Spice 

20:57 - 21:42 The Shine Online 

21:43 - 23:58 Why working with Old Spice was "dangerous" 

23:59 - 28:25 Terry's Deepfake & using AI 

28:26 - 29:38 Deepfakes create new acting opportunities 

29:39 - 35:47 Impact of deepfakes on copyright and remixes 

35:48 - 38:47 "No medium is beneath me" 

38:49 - 42:03 Working with Zach King & creative process 

42:04 - 43:09 Surprise



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