Establish Yourself®: Clear Brand Messaging, Offers, and Systems for Coaches and Consultants

Annie Franceschi | Brand + Business Strategist
  • 5.0 (20)
  • Marketing
  • Updated Weekly

Grow with clarity, confidence, and a bit of brand magic. Hosted by a former Disney storyteller, this show helps coaches, consultants, and service-based experts like you clarify your message, simplify your offers and systems, and enjoy your business more than ever. Inspired by the bestselling book, "Establish Yourself" (2022) - this is your place to take your business to the next level, and have fun doing it. Tune in to get clear on your brand message, create confident signature offers, and streamline your systems This podcast helps answer questions like: • How do I attract clients who will pay more for my services? • What’s the best way to rebrand my business? • How can I grow my business without burning out? • How do I turn my services into premium offers clients can’t resist? • What are the easiest ways to save time and work more efficiently? • How do I stop playing small? • What’s the secret to creating smarter, streamlined processes? • How can I manage my time better when I feel overwhelmed? • How can I create better processes to work smarter, not harder? • How can I manage my time effectively despite being overwhelmed? Hosted by Annie Franceschi—brand strategist of 12+ years, former Disney storyteller, and 3x bestselling author—this show delivers proven strategies to attract dream clients, package your expertise, sell services easily, and create freedom to live your biggest goals in your business and beyond. With actionable business advice, inspiring success stories, and a sprinkle of Disney magic, each episode is your guide to building a profitable coaching or consulting practice that feels as good as it looks. Whether you’re rebranding, pivoting, launching a new offer, or scaling to six figures and beyond, this is where clarity meets momentum. Hit subscribe now, and let’s make your business the greatest—together. _______ 💡For resources to clarify your brand, visit: https://www.greateststorycreative.com/podcast All podcast content is © Greatest Story Creative LLC And provided per terms available at greateststorycreative.com/terms

  1. 73. Turn Free Talks Into Real Clients: A Proven Path to Get Clients From Speaking

    17h ago

    73. Turn Free Talks Into Real Clients: A Proven Path to Get Clients From Speaking

    Part 2: "Clients From Speaking Series" ________ You’ve heard that speaking is supposed to be one of the best ways to attract clients… so why does it so often lead to crickets instead? In part two of my Clients From Speaking 🏆 best of 🏆 series, we’re moving from getting booked to making the room count. Over the last decade, I’ve seen so many smart, talented entrepreneurs walk off stage with great feedback but no follow-ups, consults, or new clients. But for me, free speaking has become the single most reliable way to market and grow my business. So in this episode, I’m sharing the tried-and-true, not-so-obvious shifts I’ve used to turn more than 150 free talks into $400,000+ in business, without ever feeling pushy, salesy, or too self-promotional. Getting clients from free speaking is both an art and a science — and this episode shows you how to make your next talk lead somewhere. 🎯 YOU’LL DISCOVER Why most free talks don’t lead to clients, even when the content is goodThe one thing most presentations are missing, and how to fix itWhat to do instead of sharing your bio at the startHow to keep your audience engaged and eager to work with youWhy a clear next step gets people off the sidelines and into your world 🙌 PUT THIS INTO ACTION Ready to stop speaking for crickets and start turning free talks into real clients? 👉 Talk with Annie about Clients From Speaking Fast-Track: www.greateststorycreative.com/consult This private, focused offer gives you my proven Clients From Speaking system, templates, and dedicated working time with me to help you polish and implement your top speaking priorities — like your talk, slides, pitch emails, speaker menu, or talk-to-consult process. There are just two Fast-Track spots available for June! 🎧 LISTEN TO PART ONE: HOW TO GET THESE GIGS IN THE FIRST PLACE Episode 72 | Speaking as Marketing: Get Booked to Speak Without Cold Pitching ✨ MOMENT OF MAGIC Fit your goals on one page! Discover Sarah Glova's TEDx Talk, "How to achieve your goals with a single page": https://www.youtube.com/watch?v=LeXSrEMXvQk&t #speakingstrategy #clients #marketing #businessgrowth #establishyourself #visibility #clientattraction

    20 min
  2. 72. Speaking as Marketing: Get Booked to Speak Without Cold Pitching

    Jun 2

    72. Speaking as Marketing: Get Booked to Speak Without Cold Pitching

    Part 1: "Clients From Speaking" Series _________ When you know you need clients but don’t want to spend hours making cold pitches, burning money on ads, or waiting for speaking invitations that never come… what do you do? For me, I always turn to my most reliable growth strategy — booking free speaking gigs. But HOW do you get those speaking gigs on your calendar in the first place? This episode is the first in a two-part, 🏆 "Best Of" Clients From Speaking series, and we’re starting with the piece that comes before the talk itself: finding and booking the right rooms. I’m pulling back the curtain on the repeatable process I’ve used for more than a decade, and still use today, to find and book free (and sometimes paid) speaking opportunities in front of rooms filled with potential dream clients. Because speaking as marketing works best when it is not random. It works when you know who you want to reach, where they already gather, and how to make a warm, clear ask that makes it easy for organizers to say yes. Whether you’re just getting started with speaking or ready to return to what has always worked, this episode will help you take meaningful action now to get in the right rooms and start building momentum. 🎯 YOU’LL DISCOVER The 4-step strategy I use every time I want more clients from free speakingWhat to do before you ask for any gig, or risk hearing cricketsWhy warm-ish asks beat cold pitches, and how to make oneThe mindset shift that changed everything and helped create a $20K room in LA 🙌 PUT THIS INTO ACTION If this episode gives you good ideas, but you know you’d love help actually putting them into action, I’ve created a new private offer called Clients From Speaking Fast-Track. Fast-Track gives you my proven Clients From Speaking system — including the repeatable roadmap, strategies, templates, and mad-lib-style pitch emails I’ve used for years — plus dedicated private time with me to implement it. This is not a course you buy and never open. It’s the roadmap and the working sessions, the templates and my eyes on how to make them work for your business, your audience, and your goals. Inside Fast-Track, we’ll choose up to two priorities based on what would help you most right now, such as: Writing and refining your speaking pitch emailsOutlining your signature talkPolishing an existing talk or slidesStreamlining your talk-to-consult processBuilding a simple speaker presentation menu If you’re a coach, consultant, or service provider who already knows free speaking could help you grow your business, but you want my go-to system and my help putting the pieces together, set a free time to talk with me: 👉 www.greateststorycreative.com/consult PS: There are just two Fast-Track spots available for June! ✨ MOMENT OF MAGIC Discover Marcey Rader's TEDx Talk, "The Relentless Pursuit of More": www.marceyrader.com/tedxLearn more about amazing speaker, Marcey Rader at marceyrader.com #speakingstrategy #clientattraction #freegigs #coaches #consultants #marketingwithintegrity #businessgrowth #establishyourself #confidenceinbusiness

    25 min
  3. 71. Corporate to Clients: The Branding You Actually Need to Start Consulting or Coaching

    May 26

    71. Corporate to Clients: The Branding You Actually Need to Start Consulting or Coaching

    Get the new, free "Branding Essentials Checklist" that comes with this episode! ✅ Find it now at greateststorycreative.com/checklist ________ Coming out of corporate - do you feel like you need the perfect website, a polished brand identity, an email funnel, and a whole social media strategy before you can really start consulting or coaching? You don’t! In this episode, I’m sharing the exact 6 branding essentials you *actually* need when you’re leaving corporate to start your consulting or coaching practice, and all the things you can skip for now, so they won't slow you down! Because when you’re in that early launch season, the goal isn’t to build a giant entrepreneurial ecosystem before anyone can hire you. The goal is to get clear enough to explain what you do, look credible when people check you out, and start having real client conversations. If you’ve been stuck trying to make your brand, website, offer, or messaging perfect before you tell people what you do, listen now. 🎯 YOU’LL DISCOVER Why a full brand identity may be too much, too soon when you’re leaving corporateThe branding essentials that help new consultants and coaches look credible fastWhy one clear offer matters more than a complete offer suiteHow a simple one-page website can help you look established without slowing you downWhy referral messaging and human-first growth strategies matter more than chasing algorithmsHow to stop waiting for the “perfect” brand and start getting paid to figure it out 🙌 PUT THIS INTO ACTION If you want a simpler, clearer path to launching your consulting or coaching practice — I made you a free checklist! [FREE CHECKLIST} Grab the "Leaving Corporate? Here’s the Branding You Actually Need" Checklist here: https://www.greateststorycreative.com/checklist And if you’d love my help clarifying your message, packaging your expertise, and pulling together the branding essentials you need to start getting clients.. I’d love to support you via Package Your Process™ with the Expert - my streamlined service to get all these put together now, not months from now. 👉 Set a free consultation with me today to learn more: https://www.greateststorycreative.com/consult #brandingessentials #leavingcorporate #consultingbusiness #coachingbusiness #brandmessaging #offerclarity #clientattraction #messagingstrategy #servicebusiness #establishyourself

    17 min
  4. 70. Inbox Zero: How I Stopped Using Email as My To Do List

    May 12

    70. Inbox Zero: How I Stopped Using Email as My To Do List

    Is your inbox full of tasks, notes to reply to, and overwhelm!? Been there more times than I'm willing to admit... But I've finally found a system (and free tool!) that works for my brain, my inbox, and business. Discover the simple free app that finally helped me stop using email as my to-do list — and why it’s become one of the few productivity systems I’ve actually stuck with for more than a few weeks. Because as a coach, consultant, speaker, or service business owner, you probably have a lot of ideas, client follow-ups, projects, and random “don’t forget this” thoughts flying around at any given time. And when all of that lives in your inbox, it’s not a smooth system — it’s a stress producer. If you’ve ever had tasks hiding in email, notes apps, sticky notes, half-finished notebooks, or the back of your very busy brain, listen now. 🎯 YOU’LL DISCOVER Why emailing yourself tasks makes your inbox feel heavier than it needs toThe simple boundary that helped me keep tasks out of my emailHow Todoist became my “external brain” for business and lifeWhy the best productivity system is the one that works with your brainHow I use labels, filters, and “parking lots” to capture ideas without creating pressureA tiny action step to help you start getting tasks out of hiding today 🙌 PUT THIS INTO ACTION Want more behind-the-scenes tools, strategies, and business tips like this? 👉 Sign up to get new episodes of the show here: https://www.greateststorycreative.com/podlinks 👋 SAY HI IF YOU'RE LISTENING TO THE SHOW! And in this week’s Moment of Magic, I share why hearing from listeners likw toy truly means so much. If you’ve been listening and want to say hi, connect with me on LinkedIn and tell me your favorite Muppet: https://www.linkedin.com/in/anniefranceschi/ #inboxzero #taskmanagement #businesssystems #productivitytools #todoist #smoothsystems #streamlineyourbusiness #coachingbusiness #consultingbusiness #servicebusiness #establishyourself

    15 min
  5. 69. The Negative Comment Spiral: Handle Feedback Without Catering to Critics

    May 5

    69. The Negative Comment Spiral: Handle Feedback Without Catering to Critics

    Ever gotten one critical comment, one weird email, or one unexpected reaction on a sales call… and suddenly started questioning everything? In this episode, I’m sharing one of the most important sleaze-free selling and branding principles I teach: Don’t cater to the critic. Because when you care deeply about your work, feedback matters. But not every piece of feedback deserves the same weight — and one negative comment should not get to run your business (even if it sends you spiraling!) If you’ve ever been tempted to water down your message, hide your offer, or change your whole approach because somebody made a crappy comment, listen now. 🎯 YOU’LL DISCOVER Why one negative comment can feel louder than a hundred thank-yousHow to tell the difference between useful feedback and critic noiseWhy people-pleasing marketing can water down your brandThe simple questions to ask before you change your offer, workbook, or sales approachHow to keep showing up for the right people with more confidence and clarity 🙌 PUT THIS INTO ACTION If this episode made you want to feel clearer and more confident about your brand and how you talk about what you do for your ideal clients — I’d love to support you. I help experienced coaches, consultants, speakers, and service business owners clarify their message, package their expertise, and sell without sleaze so the right people can quickly understand the value of their work. 👉 Set a free consultation with me now: https://www.greateststorycreative.com/consult #businessfeedback #marketingfeedback #sleazefreeselling #salesconfidence #messagingstrategy #offerclarity #coachingbusiness #consultingbusiness #servicebusiness #establishyourself

    19 min
  6. 68. Grow Without Social Media: The Personal Move Worth Your Time This Week

    Apr 21

    68. Grow Without Social Media: The Personal Move Worth Your Time This Week

    Debating what to do for marketing this week? Can't stand the thought of writing another LinkedIn post!? What if you didn't have to? What if the best way to use your time was easy, free, and hiding right under your nose? In this episode, I’m sharing one of the simplest and most powerful growth concepts I come back to again and again when I want more clients, more referrals, and more momentum WITHOUT just doing "more marketing." It starts with one simple question: Do they know what I know? So often, we assume people already know what’s new in our business, what we offer, what kind of clients we want, or what direction we’re growing in. But if people do not know, they cannot refer you, hire you, or send opportunities your way. If you’re ready for a more personal, relationship-based way to create awareness and momentum in your business, listen now. 🎯 YOU’LL DISCOVER Why awareness is often the missing piece when something is not gaining tractionHow I think about sharing updates without making it feel like a pitchWhat to say when you want to reach out in a warm, genuine wayA simple challenge to help you create more momentum by reaching out to 10 people this weekHow to turn this into a repeatable practice you revisit every 3 to 6 months 🙌 PUT THIS INTO ACTION If this episode makes you realize you are still a little fuzzy on how to explain what’s new in your business — or you want to feel more confident talking about your offer in a way that feels simple, clear, and natural — I’d love to support you. Package Your Process™ Accelerator is my 5-week intimate group program designed to help you clarify your message, package your expertise, and talk about what you do in a way that feels easier to share and easier for the right people to say yes to. Our next cohort runs May 6 through June 3... and applications close this Friday, 4/24. 👉 Learn more and apply for free now here: https://www.greateststorycreative.com/pyp Applications take 3 minutes, and I personally respond to every one. Spots are limited, so apply now if you’re curious (applications close on Friday, 4/24/26.) #marketingstrategy #clientattraction #referrals #businessvisibility #relationshipmarketing #offerclarity #coachingbusiness #consultingbusiness #servicebusiness #establishyourself

    19 min
  7. 67. Landing Clients Without Proposals: How Lauren Got Clients to Say Yes on the Spot

    Apr 14

    67. Landing Clients Without Proposals: How Lauren Got Clients to Say Yes on the Spot

    Want a clear packaged offer in place by June 3? Apply for free now at packageyourprocess.com ____ 🏆 "BEST OF" EPISODE 🏆 Tired of writing proposals from scratch? Hear how Lauren got clients to say yes without them. Lauren, a former Package Your Process™ Accelerator student went from doing custom proposals and RFPs to creating a clear package that helped clients say yes on the spot — without proposals and without the usual stress. Her story is such a powerful example of what can happen when you stop winging how you talk about what you do and start packaging your process with more clarity and confidence. If you’re ready to make your services easier to explain, easier to buy, and easier to sell, listen now. 🎯 YOU’LL DISCOVER How Lauren went from custom proposals and RFPs to a clear branded packageWhy having a formal process made it easier for clients to understand and say yesHow the Offer 1-Pager™ helped her sell without a sales page or proposalWhat happened after Lauren soft-launched her new serviceWhy the Referral Party became such a valuable way to practice talking about her offerHow PYPA helped her simplify what she already did into something clearer and easier to sellWhy this process can work even if your business is not exactly like Annie’s (or Lauren's!) 🙌 PUT THIS INTO ACTION If you’d love help getting clear on how to talk about what you do, shape a stronger offer, and present your services in a way that feels confident and easy to say yes to, I’d love to support you. Package Your Process™ Accelerator is my 5-week intimate group program designed to help you clarify your message, build a compelling package, and create a repeatable system for selling your services with more confidence. Our next cohort runs May 6 through June 3. 👉 Learn more and apply for free now here: https://packageyourprocess.com Applications take 3 minutes, and spots are being filled right now, on a rolling basis, until the cohort is full - so apply soon if you're curious! #clientstories #offerclarity #packagedservices #customproposals #onepagerstrategy #coachingbusiness #consultingbusiness #servicebusiness #packageyourprocess #establishyourself

    17 min
  8. 66. Great Clients, Less Stress: Should You Trade Custom Work for Customized Packages?

    Apr 7

    66. Great Clients, Less Stress: Should You Trade Custom Work for Customized Packages?

    Want a clear packaged offer in place soon? Discover how at packageyourprocess.com ________ 🏆 "BEST OF" EPISODE 🏆 If you’ve ever felt like the only way to land great clients is to offer fully custom services, custom proposals, and one-off scopes of work, this episode is for you. I’m sharing the impact behind one of the biggest shifts I’ve ever made in business: moving away from custom work and toward customized packages that are easier to sell, easier to deliver, and much less stressful to sustain. This approach helped me simplify my services, communicate my value more clearly, and attract better-fit clients without losing the tailored experience my work is known for. If you’re ready to stop reinventing the wheel and start building offers that feel clear, premium, and easier to buy, listen now. 🎯 YOU’LL DISCOVER Why custom work often makes your business harder to sell and harder to scaleThe myth we debunk about packaged offers and highly tailored servicesHow customized packages can still feel personal, thoughtful, and high-touchWhy clear offers make it easier for great clients to trust you and say yesHow repeatable systems can reduce stress while improving the client experienceWhy packaging your services can help you become known for something specific 🙌 PUT THIS INTO ACTION If you’re ready to stop relying on custom proposals and start shaping a clearer, more compelling offer, I’d love to support you. Package Your Process™ Accelerator is my 5-week intimate group program designed to help you clarify your message, create a stronger offer, and package your expertise in a way that feels confident, valuable, and easy to sell. Our next cohort runs May 6 through June 3. 👉 Learn more and apply for free now here: https://packageyourprocess.com Applications take about 3 minutes, and spots are filled on a rolling basis until the cohort is full. If the group experience isn’t the right fit, I’ll tell you — and I can also help you explore the private version. 😂 PS: LOCAL TO NC? SEE ANNIE DO STAND-UP COMEDY THIS WEEK! Catch Annie's stand-up set at nationally-known Goodnights Comedy Club in Raleigh, NC! This Thursday, April 9 at 7:30pm | Ladies Laugh Lounge (all invited!) Get tickets here: https://www.goodnightscomedy.com/shows/357050 #authenticnetworking #networkingstrategy #coachingbusiness #consultingbusiness #servicebusiness #businessrelationships #dreamclients #messagingstrategy #establishyourself #customwork #packagedoffers #servicepackages #offerclarity #messagingstrategy #coachingbusiness #consultingbusiness #servicebusiness #packageyourprocess #establishyourself

    18 min
See All (74)

Trailer

5
out of 5
20 Ratings

About

Grow with clarity, confidence, and a bit of brand magic. Hosted by a former Disney storyteller, this show helps coaches, consultants, and service-based experts like you clarify your message, simplify your offers and systems, and enjoy your business more than ever. Inspired by the bestselling book, "Establish Yourself" (2022) - this is your place to take your business to the next level, and have fun doing it. Tune in to get clear on your brand message, create confident signature offers, and streamline your systems This podcast helps answer questions like: • How do I attract clients who will pay more for my services? • What’s the best way to rebrand my business? • How can I grow my business without burning out? • How do I turn my services into premium offers clients can’t resist? • What are the easiest ways to save time and work more efficiently? • How do I stop playing small? • What’s the secret to creating smarter, streamlined processes? • How can I manage my time better when I feel overwhelmed? • How can I create better processes to work smarter, not harder? • How can I manage my time effectively despite being overwhelmed? Hosted by Annie Franceschi—brand strategist of 12+ years, former Disney storyteller, and 3x bestselling author—this show delivers proven strategies to attract dream clients, package your expertise, sell services easily, and create freedom to live your biggest goals in your business and beyond. With actionable business advice, inspiring success stories, and a sprinkle of Disney magic, each episode is your guide to building a profitable coaching or consulting practice that feels as good as it looks. Whether you’re rebranding, pivoting, launching a new offer, or scaling to six figures and beyond, this is where clarity meets momentum. Hit subscribe now, and let’s make your business the greatest—together. _______ 💡For resources to clarify your brand, visit: https://www.greateststorycreative.com/podcast All podcast content is © Greatest Story Creative LLC And provided per terms available at greateststorycreative.com/terms

Information

You Might Also Like