Establish Yourself®: Clear Brand Messaging, Offers, and Systems for Coaches and Consultants

Annie Franceschi | Brand + Business Strategist
  • 5.0 (21)
  • Marketing
  • Weekly

Grow your coaching or consulting business with clarity, confidence, and a bit of brand magic. Hosted by former Disney storyteller Annie Franceschi, this show helps coaches, consultants, and service-based experts clarify your message, create premium signature offers, streamline your systems, and attract more of your dream clients—without burnout or endless social media. Inspired by the bestselling book, "Establish Yourself" (2022), this podcast is your place to: • Get clear on your brand message and stand out in your market • Build referral systems and collect powerful testimonials • Package your expertise into signature offers and frameworks • Book clients from speaking and grow without social media • Work smarter, not harder, with streamlined systems and productivity tips You’ll get answers to questions like: • How do I attract clients who will pay more for my services? • What’s the best way to rebrand my business? • How can I grow my business without burning out? • How do I turn my services into premium offers clients can’t resist? • What are the easiest ways to save time and work more efficiently? • How do I get more referrals and testimonials? • How can I get clients from speaking? • How do I create frameworks to package my expertise? • How can I manage my time effectively despite being overwhelmed? With actionable business advice, inspiring success stories, and a sprinkle of Disney magic, each episode is your guide to building a profitable, fulfilling coaching or consulting practice. Whether you’re rebranding, launching a new offer, or scaling to six figures and beyond, this is where clarity meets momentum. Hit subscribe now, and let’s make your business the greatest—together. _______ 💡For resources to clarify your brand, visit: https://www.greateststorycreative.com/podcast All podcast content is © Greatest Story Creative LLC And provided per terms available at greateststorycreative.com/terms

  1. 3d ago

    92. Collecting Client Testimonials: My Easy Way to Save Your Best Wins

    Personal Note from Annie: Thanks for all of your support! This week, I'm sharing a fave episode from the Establish Yourself® archives (originally Ep. 47), as I navigate a family loss. I plan to be back next week with a new episode for you! Whether you're hearing this for the first time or giving it a fresh listen, I hope this quick tip will create big impact in your business👇 ________ Ever wished you had the perfect testimonial ready to go—for your sales page, a pitch, or even just to remind yourself that your work is making a real impact? This minisode gives you the simple, on-the-go system I use to collect kind words, client wins, and testimonials without adding more to your to-do list. Whether it’s a comment on LinkedIn or a thank-you email from a happy client, I’ll show you how to capture it in seconds and organize it so it’s ready whenever you need it. This is one of those behind-the-scenes practices that keeps my marketing clear, my confidence high, and my offers easy to promote—and now it’s yours. 🎯 YOU'LL DISCOVER: My go-to method for collecting client feedback on the flyHow I organize social proof across offers like speaking, services, and my bookA simple tweak that turns screenshots into powerful marketing assetsWhy this system helps with more than just visibility—it supports your momentum 📬 NEVER MISS A NEW EPISODE: Want new episodes (and any exclusive resources or bonus tips) sent straight to your inbox? 👉 Sign up here to stay in the loop: greateststorycreative.com/podlinks

    92. Collecting Client Testimonials: My Easy Way to Save Your Best Wins

  2. Oct 27

    91. Pricing With Purpose: The P.R.I.C.E. Method to Raise Rates Without Second-Guessing

    Personal Note from Annie: This week, I'm sharing a favorite episode from the Establish Yourself® archives (originally Ep. 40), as I navigate a family loss. Thanks so much for your support! Whether you're hearing this for the first time or giving it a fresh listen, I hope this perspective will help you make meaningful progress in your business👇 ________ Ever wonder if you're charging too much… or not enough? You’re not alone. Most coaches and consultants I work with feel some version of this pricing wobble—especially when they’ve moved past hourly work but haven’t yet found a value-based pricing strategy that feels right. In this episode, I’m sharing my go-to mindset method for pricing with confidence: P.R.I.C.E. It’s a simple but powerful framework I’ve developed to help you stop second-guessing your rates and finally feel grounded in what you charge. Whether you’re quoting custom projects or trying to package your expertise, this episode will help you raise your rates and feel good about it—without guilt, guessing, or talking yourself into a discount mid-call. 🎯 YOU'LL DISCOVER Why hourly pricing punishes you for being great at your jobThe most powerful shift to help you stop underselling your valueHow to confidently state your price—without talking yourself into a discountThe surprising way branding and packaging impact what people are willing to payA simple framework to make your offer feel totally worth the price 🤝 YOUR FREE RESOURCE Feeling stuck or unsure how to position and package your services as a valuable offer? Let’s talk it out. 📅 Book a free 20-minute consultation with me: ➡️ greateststorycreative.com/consult Together, we’ll look at what steps you could take to package your expertise into an offer your favorite clients can't wait to say an on-the-spot "yes" to #ValueBasedPricing #ChargeYourWorth #PremiumPricing #RaiseYourRates

    91. Pricing With Purpose: The P.R.I.C.E. Method to Raise Rates Without Second-Guessing

  3. Oct 20

    90. How to Know When to Hire an Expert (and When You Don’t Need One)

    Personal Note from Annie: This week, I'm sharing a favorite episode from the Establish Yourself® archives (originally Episode 8), as I navigate a family loss. Thanks so much for your support! Whether you're hearing this for the first time or giving it a fresh listen, I hope this perspective will help you make meaningful progress in your business👇 _________ Are you unknowingly holding your business back? If you hate your website, you won’t share it. If you’re stuck on how to talk about your business, you won’t talk about it. These behavior bottlenecks keep you from showing up and growing. In this episode, I break down how to spot the moments when your stuckness is costing you—and how to decide when it’s time to DIY or bring in an expert. Plus, I share the game-changing hires that helped me scale my business with confidence. 🎯 You'll Discover: The sneaky ways "behavior bottlenecks" block your growthA simple question to pinpoint where you're stuckHow to confidently choose the right expert for your next moveWhy AI can make hiring the right experts even easier 📝 Resources Mentioned: ✨ Magic Strategy Day: Need clarity on your brand, offers, or systems- like your elevator pitch, signature service, or client experience? Let’s bust your biggest bottlenecks together! Book a free kickoff call: greateststorycreative.com/magic 🎧 Listen now and start unlocking growth with the right support! #BusinessClarity #ScalingYourBusiness #HiringExperts #BrandMessaging #WorkWithConfidence PS: Small Biz for Kids: Check out my illustrated children's book on real-life entrepreneurship: smallbizforkids.com

    90. How to Know When to Hire an Expert (and When You Don’t Need One)

  4. Oct 13

    89. Try These 5 Website Tweaks to Turn Visitors into Clients Faster

    Personal Note from Annie: This week, I'm sharing a favorite episode from the Establish Yourself® archives, as I navigate some unexpected family challenges and take time to focus on what matters most. Thank so much for your support! Whether you're hearing this episode for the first time or giving it another listen, I hope these simple website tips help you make meaningful progress in your business👇 ______ What if your website had hidden potential to connect you with ideal clients faster? If you’re a coach or consultant, you probably already have a solid website. But the majority of sites often have small sticking points that quietly slow things down: too many steps to book a call, unclear navigation, or a missed opportunity to say, “Yes, I’m the right fit for you.” In this encore episode (originally Episode 15), I’m sharing 5 simple website tweaks you can make TODAY to unlock that next level of ease and effectiveness—so your site works harder for you and helps the right clients take action sooner. 🎯 You'll discover: 5 no-cost website tweaks to turn traffic into real conversationsThe “three click” rule I use with every VIP Day clientA client story that shows how small changes can lead to big consult winsOne overlooked part of your site that can quietly attract more of the right people Resources Mentioned: 📞 Curious how I could help you level up your website and clarify your brand? Set a free consult to find out! https://www.greateststorycreative.com/consult 👋 Connect with me on LinkedIn & share your favorite Muppet! https://www.linkedin.com/in/anniefranceschi/

    89. Try These 5 Website Tweaks to Turn Visitors into Clients Faster

  5. Sep 29

    88. How to Finish 2026 Strong (Without Setting Overwhelming Goals)

    What if you didn’t wait until January to decide what needs to change? You’ve already lived almost nine months of 2026. That’s nine months of information about what’s working, what’s draining you, what you want more of—and what you’re very ready to have less of. If the idea of cramming more goals into the final months of the year already sounds exhausting, this episode is your permission slip to do something different. I’m sharing the surprisingly simple goal-setting method that’s powered every one of my six-figure years—and how you can use it right now to create a strong finish to 2026 without piling more onto your plate. 🎯 YOU'LL DISCOVER Why you don’t have to wait until January to reset your directionHow to use what 2026 has already taught you to make better decisions nowThe three simple steps behind my Super Simple Goals processWhy goal themes can work better than rigid milestones and random numbersHow to create a few clear decision-making filters for the rest of the year 🎟️ JOIN ME FOR STRONG FALL FINISH → LIVE WORKSHOP: MON. OCT 5 Want to finish 2026 with more clarity and less pressure? 👉 🍁 Save your seat for Strong Fall Finish, my live Super Simple Goals workshop on 10/5 from 12-12:45pm ET (Zoom, plus replay), for just $39. www.greateststorycreative.com/popup I’ll walk you through this exact process and help you turn what you’ve learned from 2026 into three simple decision-making filters to guide the rest of the year. 🎁 Limited-time Bonus: And if you register by Friday, Oct. 2, you’ll also get a FREE TICKET to my annual Super Simple Goals workshop in January for 2027!! #goalsetting #businessclarity #worklifebalance #businessstrategy #simplify #establishyourself

    88. How to Finish 2026 Strong (Without Setting Overwhelming Goals)

  6. Sep 22

    87. Is Creating a Membership Worth Your Time Right Now?

    Have you been thinking about creating a membership to add recurring revenue or scale beyond one-to-one work? Memberships CAN be a powerful way to package your expertise, serve more people, and create recurring revenue... but that definitely doesn’t mean creating one is automatically worth your time right *now.* In this final episode of my 4-part "Worth Your Time" Series, I’m breaking down the key ingredients that need to be in place before a membership really makes sense for you and your business. And I’ll share why waiting 8 years to create my own membership turned out to be one of the smartest decisions I made. 🎯 You’ll Discover: Why having a body of existing content, tools, trainings, and intellectual property can make a membership dramatically easier to buildWhy a successful membership needs a specific audience, specific problem, and clear transformationWhy “a giant library of stuff” is becoming a harder value proposition in the age of AIThe question you need to answer about why someone would stay, not just why they would joinWhy a lower-priced membership does not eliminate the need to build an engaged audience firstWhy easier delivery doesn’t necessarily mean easier marketingHow to tell whether your business already has the ingredients to make a membership worth creatingWhat to focus on now if your answer is “not yet” And perhaps most importantly, I’ll share why I don’t think of myself as having spent eight years waiting to create Action Club. I spent eight years building the things that eventually made Action Club make sense. 🤝 Special Bonus to Work With Me This September: If this has you thinking, “I really DO want to build something like this eventually — but first I need to get clearer on what I’m known for, who I help, what problem I solve, and how to package what I do,” this is exactly where I can help. Inside Package Your Process™ with the Expert, I help you get clear on your positioning, define the problem you solve, package your expertise into a clear offer or framework, and create tangible messaging tools you can actually use to grow your business. Whether you create a membership a month from now or five years from now, that clarity becomes the foundation for whatever you decide to build next. 🌟 If you book Package Your Process™ with the Expert with me this September, you’ll also receive three months of Establish Yourself® Action Club for FREE! 🌟 That means you’ll get to experience the membership model we’re talking about in this episode from the inside, including how I’ve designed it to provide a LOT of value without requiring a ton of my time. You’ll also get access to more than 40 of my tools and trainings for streamlining and growing your business, plus the opportunity to ask me questions during our monthly Action Club sessions. 📅 To get started, set a free consultation with me now: ➡️ https://www.greateststorycreative.com/consult PS - I take December off, so if you've been thinking about talking, right now is a great time before I'm booked for the rest of the year! ✅ Dive Deeper: Worth Your Time Series: Episode 84: "Is Podcasting Worth Your Time Right Now?"Episode 85: "Is Speaking for Free as a Marketing Strategy Worth Your Time Right Now?"Episode 86: "Is Posting on LinkedIn Worth Your Time Right Now?" Action Club Insights: Episode 4: "My 5 Time-Saving Secrets to Build a Membership Without Overwhelm" Explore more episodes and resources at https://www.greateststorycreative.com/podcast *Promotion limited to Package Your Process™ with the Expert engagements booked during September 2026. Mention this podcast episode during your free consultation to qualify.

    87. Is Creating a Membership Worth Your Time Right Now?

  7. Sep 15

    86. Is Posting on LinkedIn Worth Your Time Right Now?

    Should you be posting on LinkedIn to grow your coaching or consulting business? Or have you been posting consistently, trying to “do LinkedIn right,” and still wondering: Where the heck are the clients? LinkedIn can be a powerful place to build credibility, stay visible, and remind your network what you do. But just because LinkedIn can help your business doesn’t mean it needs to become your entire marketing strategy — or that spending hours trying to outsmart the algorithm is worth your time right now. In this third episode of my "Worth Your Time" Series, we’re looking at LinkedIn specifically as a marketing strategy: when it makes sense to invest your time there, what role it can realistically play in your business, and what may need to come first before posting more will actually help. I’ve been on LinkedIn for decades and have used it throughout nearly 13 years in business. I’ve tried different strategies, worked with LinkedIn experts, and watched what actually leads to visibility, credibility, relationships, and clients. And one thing has become very clear: before you worry about passing the LinkedIn algorithm test, you need to pass what I call the Coffee Test. ✨ If you’ve been wondering whether you should post more, change your strategy, or take some pressure off yourself altogether, this episode will help you decide whether LinkedIn is a “yes,” a “no,” or simply a “not yet.” 🎯 You’ll Discover: Why LinkedIn may be more valuable as a credibility and awareness tool than a direct client-acquisition machineThe Coffee Test to use before you spend more time worrying about what to postWhy your LinkedIn profile needs to tell the right story before your posts can do much for youHow to know whether your clients, referral partners, and network make LinkedIn worth your timeWhy posting to your network is not the same thing as actually working your networkWhat to focus on first if you’re not yet clear on what you want to be known forHow to use LinkedIn consistently without letting it consume your marketing life 🤝 Special Bonus to Work With Me This September: If this episode has you thinking, “I know I need to be more visible, but I’m not actually clear enough on what I should be saying yet,” this is exactly where I can help. Inside Package Your Process™ with the Expert, I help you get clear on your positioning, define the problem you solve, package your expertise into a clear offer or framework, and create messaging you can confidently use when you network, market, speak, post on LinkedIn, and invite people to work with you. 🌟 If you book Package Your Process™ with the Expert with me this September, you’ll also receive three months of Action Club for FREE*! 🌟 Establish Yourself® Action Club gives you access to more than 40 of my tools and trainings for streamlining and growing your business — including 12 weeks of cut-and-paste LinkedIn post templates to help you consistently build awareness around your expertise without starting from a blank page every week. 📅 To get started, set a free consultation with me now: ➡️ www.greateststorycreative.com/consult PS - I always take December off, so if you've been thinking about talking to me - right now's the best time before I'm booked up for the rest of the year! *Promotion limited to PYPE engagements booked during September 2026. Mention this podcast episode during your free consultation to qualify. ✅ Dive Deeper: Episode 84: "Is Podcasting Worth Your Time Right Now?"Episode 85: "Is Speaking for Free Worth Your Time Right Now?"Explore more episodes and resources at www.greateststorycreative.com/podcast ✨ Moment of Magic: Enjoy "The Corporate Anthem" Song by Cat McDonnell (@Doobystuf on Instagram): https://www.instagram.com/reel/Dcd6ZT2FaC_/?stkn=MWEzbmJkdGIyNmlyZA==

    86. Is Posting on LinkedIn Worth Your Time Right Now?

  8. Sep 8

    85. Is Speaking for Free as a Marketing Strategy Worth Your Time Right Now?

    Would speaking for free be a smart way to market your business? Of if you’ve already been giving great talks, getting glowing feedback, and are you still wondering: Where are the clients? Speaking can be an incredibly powerful way to get discovered, build trust quickly, and attract new clients. But just because speaking can work doesn’t mean it’s automatically worth your time right now! In this second episode of my "Worth Your Time" Series, we’re looking at speaking for free specifically as a marketing strategy (not whether professional speakers should work without a fee), but whether speaking complimentary or for low fees to create visibility, credibility, relationships, and potential clients makes sense for your business. Speaking has been the strongest discovery engine I’ve used in nearly 13 years of business. But I’ve also seen firsthand why an amazing, well-reviewed talk doesn’t necessarily turn into clients. ✨ If you’ve been considering speaking more — or wondering why your current speaking isn’t leading to business — this episode will help you decide whether it’s a “yes,” a “no,” or simply a “not yet.” 🎯 You’ll Discover: Why a great talk and a great marketing asset are not necessarily the same thingThe three conditions that can make speaking for free worth your timeWhy speaking can build trust incredibly fast, but still take time to build as a marketing engineHow to know whether you need more speaking or more clarity firstWhy your message, offer, and next step need to be clear before you step onto the stageWhat to do instead if you need clients sooner rather than later 🤝 Special Bonus to Work With Me This September: If this episode has you thinking, “I want to use speaking to grow my business, but I’m not actually clear enough on what I’m marketing yet,” this is exactly where I can help. Inside Package Your Process™ with the Expert, I help you get clear on your positioning, define the problem you solve, package your expertise into a clear offer or framework, and create messaging you can confidently use when you network, market, speak, and invite people to work with you. 🌟 If you book Package Your Process™ with the Expert with me this September, you’ll also receive three months of Action Club for FREE!* 🌟 Establish Yourself® Action Club gives you access to more than 40 of my tools and trainings for streamlining and growing your business — including my complete Clients From Speaking system, with strategies and templates to help you get into the right rooms, build talks that naturally tee up working with you, and create a clear next step for interested clients. 📅 To get started, set a free 20-minute clarity consultation with me now: ➡️ www.greateststorycreative.com/consult PS - I always take December off, so if you've been thinking about talking to me - right now's the best time before I'm booked up for the rest of the year! *Promotion limited to PYPE engagements booked during September 2026. Mention this podcast episode during your free consultation to qualify. ✅ Dive Deeper: Episode 72: "Speaking as Marketing: Get Booked to Speak Without Cold Pitching"Episode 73: "Turn Free Talks Into Real Clients: A Proven Path to Get Clients From Speaking"Explore more episodes and resources at www.greateststorycreative.com/podcast

    85. Is Speaking for Free as a Marketing Strategy Worth Your Time Right Now?
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About

Grow your coaching or consulting business with clarity, confidence, and a bit of brand magic. Hosted by former Disney storyteller Annie Franceschi, this show helps coaches, consultants, and service-based experts clarify your message, create premium signature offers, streamline your systems, and attract more of your dream clients—without burnout or endless social media. Inspired by the bestselling book, "Establish Yourself" (2022), this podcast is your place to: • Get clear on your brand message and stand out in your market • Build referral systems and collect powerful testimonials • Package your expertise into signature offers and frameworks • Book clients from speaking and grow without social media • Work smarter, not harder, with streamlined systems and productivity tips You’ll get answers to questions like: • How do I attract clients who will pay more for my services? • What’s the best way to rebrand my business? • How can I grow my business without burning out? • How do I turn my services into premium offers clients can’t resist? • What are the easiest ways to save time and work more efficiently? • How do I get more referrals and testimonials? • How can I get clients from speaking? • How do I create frameworks to package my expertise? • How can I manage my time effectively despite being overwhelmed? With actionable business advice, inspiring success stories, and a sprinkle of Disney magic, each episode is your guide to building a profitable, fulfilling coaching or consulting practice. Whether you’re rebranding, launching a new offer, or scaling to six figures and beyond, this is where clarity meets momentum. Hit subscribe now, and let’s make your business the greatest—together. _______ 💡For resources to clarify your brand, visit: https://www.greateststorycreative.com/podcast All podcast content is © Greatest Story Creative LLC And provided per terms available at greateststorycreative.com/terms

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