Establish Yourself®: Clear Brand Messaging, Offers, and Systems for Coaches and Consultants

Annie Franceschi | Brand + Business Strategist
  • 5.0 (20)
  • Marketing
  • Updated Weekly

Grow with clarity, confidence, and a bit of brand magic. Hosted by a former Disney storyteller, this show helps coaches, consultants, and service-based experts like you clarify your message, simplify your offers and systems, and enjoy your business more than ever. Inspired by the bestselling book, "Establish Yourself" (2022) - this is your place to take your business to the next level, and have fun doing it. Tune in to get clear on your brand message, create confident signature offers, and streamline your systems This podcast helps answer questions like: • How do I attract clients who will pay more for my services? • What’s the best way to rebrand my business? • How can I grow my business without burning out? • How do I turn my services into premium offers clients can’t resist? • What are the easiest ways to save time and work more efficiently? • How do I stop playing small? • What’s the secret to creating smarter, streamlined processes? • How can I manage my time better when I feel overwhelmed? • How can I create better processes to work smarter, not harder? • How can I manage my time effectively despite being overwhelmed? Hosted by Annie Franceschi—brand strategist of 12+ years, former Disney storyteller, and 3x bestselling author—this show delivers proven strategies to attract dream clients, package your expertise, sell services easily, and create freedom to live your biggest goals in your business and beyond. With actionable business advice, inspiring success stories, and a sprinkle of Disney magic, each episode is your guide to building a profitable coaching or consulting practice that feels as good as it looks. Whether you’re rebranding, pivoting, launching a new offer, or scaling to six figures and beyond, this is where clarity meets momentum. Hit subscribe now, and let’s make your business the greatest—together. _______ 💡For resources to clarify your brand, visit: https://www.greateststorycreative.com/podcast All podcast content is © Greatest Story Creative LLC And provided per terms available at greateststorycreative.com/terms

  1. 4d ago

    77. Branding Your Frameworks: The Key to Scaling Your Coaching or Consulting Practice Now (Frameworks to Authority Series)

    The thing about standing out as a coach, consultant, or speaker: it’s NOT about posting more random stuff. It’s about becoming known for methods and frameworks people can remember, repeat, and refer. That’s exactly what branding your frameworks can do for your business. This episode is part two of the Frameworks to Authority Series, a special 4-part collection of listener-favorite episodes on developing and leveraging frameworks to grow your business. In the first episode, we talked about creating a body of work that attracts big opportunities. Today, we’re taking the next step: turning that body of work into branded frameworks that help you stand out, scale your expertise, and attract better clients. In this episode, I’m breaking down what frameworks really are, why they’re your secret weapon for growing a coaching or consulting practice, and how to start spotting the ones you may already have. You’ll hear real-world examples from my clients, colleagues, and my own work that show the staying power of clear, repeatable methods, metaphors, and memorable phrases — all the gold ready to be found in your current body of work. 🎯 You'll Discover: The 3 big benefits of a branded framework: authority, scalability, and referabilityMy “3R Test” to see if your framework is worth brandingThe simple definition of a branded framework and the many names it can go byHow branded frameworks can turn one good idea into books, keynotes, programs, and entire businessesWhy Package Your Process™ became more valuable once it became a named, repeatable method 🎧 Frameworks to Authority Series: This special 4-part best-of series is designed to help you package your expertise and create your own clear, client-attracting ecosystem. Episode 76: How to Create a Body of Work That Attracts Big OpportunitiesEpisode 77: Branding Your Frameworks: The Key to Scaling Your Coaching or Consulting PracticeEpisode 78: Build a Framework Pyramid to Package Your Expertise With Confidence (Debuts July 21)Episode 79: Leverage the Framework Game Plan to Drive Impact, Clients, and Revenue (Debuts July 28) 🤝 WORK WITH ME THIS JULY: Ready to package your expertise into a clear, memorable framework and compelling offer? Inside Package Your Process™ with the Expert, we’ll clarify your message, package your expertise, and shape the process or offer you want to become known for. And for July only, when you book Package Your Process™ with me, you’ll also receive a LinkedIn Profile Makeover as a BONUS! That means I’ll rewrite your LinkedIn headline and redesign your cover photo so your profile reflects the clearer message and positioning we uncover together. 📅 Book a free 20-minute clarity consult with me: ➡️ greateststorycreative.com/consult Together, we’ll talk about where you are, what you’re trying to package, and whether Package Your Process™ is the right next step. 🎧 RELATED EPISODES: Episode 12: Signature Offers Made Simple: 3 Steps to Package Your Expertise & Raise Your Rates (My Package Your Process™ Approach) Episode 14: The "One Client" Value Ladder: A Smarter Way to Simplify Marketing (The concept I once called the Streamlined Service Value Ladder) Episode 6: Marketing Without Social Media: 3 Alternate Ways I Attract Premium Clients (The Establish Yourself® Framework, E.S.T.) 🎙️ FEATURED EXPERTS: Bonnie Artman Fox – "How Did My Family Get In My Office?!", The Workplace Family Factor® + The Four Rs of Conflict ResolutionStan Phelps – Goldfish Growth series (Purple Goldfish, Pink Goldfish, Silver Goldfish, and more)Marcey Rader – Work Well. Play More. + Reclaim Your WorkdayAlyssa Olerud (Fearlyss Media) – The F.L.O.W. Framework 💫 MOMENT OF MAGIC: An incredible framework I'm leveraging in my personal life: Family of Origin Roles from Dr. Alexandra Solomon of the "Reimagining Love" PodcastTry the free Family of Origin Roles Quiz #frameworks #brandyourmethod #coachlife #consultingbusiness #businessgrowth #scaleyourbusiness #brandingclarity #establishyourself

    77. Branding Your Frameworks: The Key to Scaling Your Coaching or Consulting Practice Now (Frameworks to Authority Series)

  2. Jul 7

    76. How to Create a Body of Work That Attracts Big Opportunities (Frameworks to Authority Series)

    Does marketing yourself feel like an endless tornado of tactics? You’re not alone. If you’ve ever stared at LinkedIn wondering what to post while others seem to be landing speaking gigs, publishing books, and becoming known for their ideas, you’re in the right place. This episode kicks off the Frameworks to Authority Series, a special 4-part collection of listener-favorite episodes on developing and leveraging frameworks to grow your business. Before you can turn your expertise into a signature framework, you need to start with the raw material: your body of work. In this episode, I’m sharing a clear 4-step process to help you stop chasing random tactics and start building something bigger than your next post: a body of work that helps you become more visible, memorable, and referable. Having gone from struggling with what to share to becoming a 3x bestselling author, in-demand expert, and podcast host, I’ll show you what it actually means to create content that builds momentum over time, helps you find your voice, and attracts bigger opportunities. ✨ If you want to grow your visibility and simplify your marketing without becoming a social media rock star, this episode is for you. 🎯 You’ll Discover: Why posting more often doesn’t always grow your authorityWhat a body of work really is and why it can make you more referableThe simple 4-step path I’ve followed to build books, talks, workshops, and this podcastHow my clients Sarah, an executive coach, and Wendy, a belonging expert, have built visibility one smart step at a timeWhy your body of work is the starting point for creating frameworks that help you stand out 🤝 Special Bonus to Work With Me This July: If this has you thinking, “I know I have a body of work, but I don’t know how to turn it into clear messaging, a stronger offer, or something I can be known for,” this is exactly the kind of work I help you do inside Package Your Process™ with the Expert. 🌟 If you book Package Your Process™ with me this month, you’ll also receive a LinkedIn Profile Makeover as a bonus! 🌟 That means I’ll rewrite your LinkedIn headline and redesign your cover photo so your profile reflects the clearer message and positioning we uncover together. 📅 To get started, set a free 20-minute clarity consult with me now: ➡️ www.greateststorycreative.com/consult Together, we’ll talk about where you are, what you’re trying to become known for, and whether Package Your Process™ is the right next step. ✅ Dive Deeper: Listen to Episode 28: “My Secret to Marketing Without Losing My Mind: Consistency Containers”Check out Sarah Elder’s Substack, “I Make the Rules,” for women founders and leadersRead Wendy Gates Corbett’s book, “The Energy of Belonging”

    76. How to Create a Body of Work That Attracts Big Opportunities (Frameworks to Authority Series)

  3. Jun 30

    75. Standing Out Is a Black Hole: Why Clear Messaging Gets Clients

    If you’ve been waiting to find the perfect niche, the perfect differentiator, or the magic phrase that finally makes you stand out… this episode is your permission slip to stop circling the drain. Because the issue usually isn’t that your work isn’t original enough. It’s that the people who need you don’t clearly understand what problem you solve, why it matters, and why you’re the right person to help. 🎯 YOU’LL DISCOVER Why “standing out” can become a black hole for your messaging + marketingThe difference between being original and being understoodWhy chasing the perfect niche or differentiator can keep you from taking actionHow clarity helps your ideal clients recognize themselves in your workWhy your story, expertise, and approach naturally create differentiation over timeThe “tomato smoothie” mistake that may be putting your business in the wrong aisle 🙌 PUT THIS INTO ACTION Want help packaging your expertise into a clear service people can understand and say yes to? 👉 Set a free 20-minute consult at greateststorycreative.com/consult and we’ll look at how to make your message clearer, your offer easier to explain, and your next client conversation more confident. 🎧 DIVE INTO THIS RELATED EPISODE More on clarity, messaging, and avoiding the blue ocean trap: Ep. 61: The Blue Ocean Messaging Mistake: A Clever Trap That Keeps Great Clients Away

    75. Standing Out Is a Black Hole: Why Clear Messaging Gets Clients

  4. Jun 16

    74. Discovery Calls Without a Script: The One Question That Builds Real Trust

    If you’ve ever gone looking for the perfect discovery call script, this episode may be the permission slip you didn’t know you needed. Because after being on the other side of a few disappointing consults recently, I was reminded of something important: the right person may already be interested in working with you, but if they don’t feel understood, they may still walk away. In this episode, I’m sharing the one simple question that can make your next discovery call feel more authentic, more focused, and more trust-building—without memorizing a script or slipping into sales mode. Whether you’re a coach, consultant, speaker, or service provider, this is a small shift you can use on your very next consult to help potential clients feel heard, clarify whether there’s real fit, and stop feeling like you have to prove yourself before someone says yes. 🎯 YOU’LL DISCOVER Why a better discovery call script may not be what you actually needThe common mistake that can make an easy yes start to feel uncertainWhat simple practice builds trust before you advise, diagnose, or offer next stepsThe one straightforward question to ask before you explain how you can helpWhy discovery calls work better when they feel like a conversation, not a performance 🎧 DIVE INTO THIS RELATED EPISODE EPISODE 45 - The Feel-Good Discovery Call: Book Clients Without Sleaze, Scripts, or Giving Away the Farm 💌 GET NEW EPISODES BY EMAIL Want new episodes like this and helpful resources sent straight to your inbox? Sign up here: https://www.greateststorycreative.com/podlinks #discoverycalls #discoverycallscript #salesconversations #reflectivelistening #clientattraction #coaches #consultants #authenticsales #buildtrust #establishyourself

    74. Discovery Calls Without a Script: The One Question That Builds Real Trust

  5. Jun 9

    73. Turn Free Talks Into Real Clients: A Proven Path to Get Clients From Speaking

    Part 2: "Clients From Speaking Series" ________ You’ve heard that speaking is supposed to be one of the best ways to attract clients… so why does it so often lead to crickets instead? In part two of my Clients From Speaking 🏆 best of 🏆 series, we’re moving from getting booked to making the room count. Over the last decade, I’ve seen so many smart, talented entrepreneurs walk off stage with great feedback but no follow-ups, consults, or new clients. But for me, free speaking has become the single most reliable way to market and grow my business. So in this episode, I’m sharing the tried-and-true, not-so-obvious shifts I’ve used to turn more than 150 free talks into $400,000+ in business, without ever feeling pushy, salesy, or too self-promotional. Getting clients from free speaking is both an art and a science — and this episode shows you how to make your next talk lead somewhere. 🎯 YOU’LL DISCOVER Why most free talks don’t lead to clients, even when the content is goodThe one thing most presentations are missing, and how to fix itWhat to do instead of sharing your bio at the startHow to keep your audience engaged and eager to work with youWhy a clear next step gets people off the sidelines and into your world 🙌 PUT THIS INTO ACTION Ready to stop speaking for crickets and start turning free talks into real clients? 👉 Talk with Annie about Clients From Speaking Fast-Track: www.greateststorycreative.com/consult This private, focused offer gives you my proven Clients From Speaking system, templates, and dedicated working time with me to help you polish and implement your top speaking priorities — like your talk, slides, pitch emails, speaker menu, or talk-to-consult process. There are just two Fast-Track spots available for June! 🎧 LISTEN TO PART ONE: HOW TO GET THESE GIGS IN THE FIRST PLACE Episode 72 | Speaking as Marketing: Get Booked to Speak Without Cold Pitching ✨ MOMENT OF MAGIC Fit your goals on one page! Discover Sarah Glova's TEDx Talk, "How to achieve your goals with a single page": https://www.youtube.com/watch?v=LeXSrEMXvQk&t #speakingstrategy #clients #marketing #businessgrowth #establishyourself #visibility #clientattraction

    73. Turn Free Talks Into Real Clients: A Proven Path to Get Clients From Speaking

  6. Jun 2

    72. Speaking as Marketing: Get Booked to Speak Without Cold Pitching

    Part 1: "Clients From Speaking" Series _________ When you know you need clients but don’t want to spend hours making cold pitches, burning money on ads, or waiting for speaking invitations that never come… what do you do? For me, I always turn to my most reliable growth strategy — booking free speaking gigs. But HOW do you get those speaking gigs on your calendar in the first place? This episode is the first in a two-part, 🏆 "Best Of" Clients From Speaking series, and we’re starting with the piece that comes before the talk itself: finding and booking the right rooms. I’m pulling back the curtain on the repeatable process I’ve used for more than a decade, and still use today, to find and book free (and sometimes paid) speaking opportunities in front of rooms filled with potential dream clients. Because speaking as marketing works best when it is not random. It works when you know who you want to reach, where they already gather, and how to make a warm, clear ask that makes it easy for organizers to say yes. Whether you’re just getting started with speaking or ready to return to what has always worked, this episode will help you take meaningful action now to get in the right rooms and start building momentum. 🎯 YOU’LL DISCOVER The 4-step strategy I use every time I want more clients from free speakingWhat to do before you ask for any gig, or risk hearing cricketsWhy warm-ish asks beat cold pitches, and how to make oneThe mindset shift that changed everything and helped create a $20K room in LA 🙌 PUT THIS INTO ACTION If this episode gives you good ideas, but you know you’d love help actually putting them into action, I’ve created a new private offer called Clients From Speaking Fast-Track. Fast-Track gives you my proven Clients From Speaking system — including the repeatable roadmap, strategies, templates, and mad-lib-style pitch emails I’ve used for years — plus dedicated private time with me to implement it. This is not a course you buy and never open. It’s the roadmap and the working sessions, the templates and my eyes on how to make them work for your business, your audience, and your goals. Inside Fast-Track, we’ll choose up to two priorities based on what would help you most right now, such as: Writing and refining your speaking pitch emailsOutlining your signature talkPolishing an existing talk or slidesStreamlining your talk-to-consult processBuilding a simple speaker presentation menu If you’re a coach, consultant, or service provider who already knows free speaking could help you grow your business, but you want my go-to system and my help putting the pieces together, set a free time to talk with me: 👉 www.greateststorycreative.com/consult PS: There are just two Fast-Track spots available for June! ✨ MOMENT OF MAGIC Discover Marcey Rader's TEDx Talk, "The Relentless Pursuit of More": www.marceyrader.com/tedxLearn more about amazing speaker, Marcey Rader at marceyrader.com #speakingstrategy #clientattraction #freegigs #coaches #consultants #marketingwithintegrity #businessgrowth #establishyourself #confidenceinbusiness

    72. Speaking as Marketing: Get Booked to Speak Without Cold Pitching

  7. May 26

    71. Corporate to Clients: The Branding You Actually Need to Start Consulting or Coaching

    Get the new, free "Branding Essentials Checklist" that comes with this episode! ✅ Find it now at greateststorycreative.com/checklist ________ Coming out of corporate - do you feel like you need the perfect website, a polished brand identity, an email funnel, and a whole social media strategy before you can really start consulting or coaching? You don’t! In this episode, I’m sharing the exact 6 branding essentials you *actually* need when you’re leaving corporate to start your consulting or coaching practice, and all the things you can skip for now, so they won't slow you down! Because when you’re in that early launch season, the goal isn’t to build a giant entrepreneurial ecosystem before anyone can hire you. The goal is to get clear enough to explain what you do, look credible when people check you out, and start having real client conversations. If you’ve been stuck trying to make your brand, website, offer, or messaging perfect before you tell people what you do, listen now. 🎯 YOU’LL DISCOVER Why a full brand identity may be too much, too soon when you’re leaving corporateThe branding essentials that help new consultants and coaches look credible fastWhy one clear offer matters more than a complete offer suiteHow a simple one-page website can help you look established without slowing you downWhy referral messaging and human-first growth strategies matter more than chasing algorithmsHow to stop waiting for the “perfect” brand and start getting paid to figure it out 🙌 PUT THIS INTO ACTION If you want a simpler, clearer path to launching your consulting or coaching practice — I made you a free checklist! [FREE CHECKLIST} Grab the "Leaving Corporate? Here’s the Branding You Actually Need" Checklist here: https://www.greateststorycreative.com/checklist And if you’d love my help clarifying your message, packaging your expertise, and pulling together the branding essentials you need to start getting clients.. I’d love to support you via Package Your Process™ with the Expert - my streamlined service to get all these put together now, not months from now. 👉 Set a free consultation with me today to learn more: https://www.greateststorycreative.com/consult #brandingessentials #leavingcorporate #consultingbusiness #coachingbusiness #brandmessaging #offerclarity #clientattraction #messagingstrategy #servicebusiness #establishyourself

    71. Corporate to Clients: The Branding You Actually Need to Start Consulting or Coaching

  8. May 12

    70. Inbox Zero: How I Stopped Using Email as My To Do List

    Is your inbox full of tasks, notes to reply to, and overwhelm!? Been there more times than I'm willing to admit... But I've finally found a system (and free tool!) that works for my brain, my inbox, and business. Discover the simple free app that finally helped me stop using email as my to-do list — and why it’s become one of the few productivity systems I’ve actually stuck with for more than a few weeks. Because as a coach, consultant, speaker, or service business owner, you probably have a lot of ideas, client follow-ups, projects, and random “don’t forget this” thoughts flying around at any given time. And when all of that lives in your inbox, it’s not a smooth system — it’s a stress producer. If you’ve ever had tasks hiding in email, notes apps, sticky notes, half-finished notebooks, or the back of your very busy brain, listen now. 🎯 YOU’LL DISCOVER Why emailing yourself tasks makes your inbox feel heavier than it needs toThe simple boundary that helped me keep tasks out of my emailHow Todoist became my “external brain” for business and lifeWhy the best productivity system is the one that works with your brainHow I use labels, filters, and “parking lots” to capture ideas without creating pressureA tiny action step to help you start getting tasks out of hiding today 🙌 PUT THIS INTO ACTION Want more behind-the-scenes tools, strategies, and business tips like this? 👉 Sign up to get new episodes of the show here: https://www.greateststorycreative.com/podlinks 👋 SAY HI IF YOU'RE LISTENING TO THE SHOW! And in this week’s Moment of Magic, I share why hearing from listeners likw toy truly means so much. If you’ve been listening and want to say hi, connect with me on LinkedIn and tell me your favorite Muppet: https://www.linkedin.com/in/anniefranceschi/ #inboxzero #taskmanagement #businesssystems #productivitytools #todoist #smoothsystems #streamlineyourbusiness #coachingbusiness #consultingbusiness #servicebusiness #establishyourself

    70. Inbox Zero: How I Stopped Using Email as My To Do List
See All (78)

Trailer

5
out of 5
20 Ratings

About

Grow with clarity, confidence, and a bit of brand magic. Hosted by a former Disney storyteller, this show helps coaches, consultants, and service-based experts like you clarify your message, simplify your offers and systems, and enjoy your business more than ever. Inspired by the bestselling book, "Establish Yourself" (2022) - this is your place to take your business to the next level, and have fun doing it. Tune in to get clear on your brand message, create confident signature offers, and streamline your systems This podcast helps answer questions like: • How do I attract clients who will pay more for my services? • What’s the best way to rebrand my business? • How can I grow my business without burning out? • How do I turn my services into premium offers clients can’t resist? • What are the easiest ways to save time and work more efficiently? • How do I stop playing small? • What’s the secret to creating smarter, streamlined processes? • How can I manage my time better when I feel overwhelmed? • How can I create better processes to work smarter, not harder? • How can I manage my time effectively despite being overwhelmed? Hosted by Annie Franceschi—brand strategist of 12+ years, former Disney storyteller, and 3x bestselling author—this show delivers proven strategies to attract dream clients, package your expertise, sell services easily, and create freedom to live your biggest goals in your business and beyond. With actionable business advice, inspiring success stories, and a sprinkle of Disney magic, each episode is your guide to building a profitable coaching or consulting practice that feels as good as it looks. Whether you’re rebranding, pivoting, launching a new offer, or scaling to six figures and beyond, this is where clarity meets momentum. Hit subscribe now, and let’s make your business the greatest—together. _______ 💡For resources to clarify your brand, visit: https://www.greateststorycreative.com/podcast All podcast content is © Greatest Story Creative LLC And provided per terms available at greateststorycreative.com/terms

Information

You Might Also Like